#automation testing service provider

[kanikaqa]

BugRaptors: Your Trusted Partner for QA Engineering Excellence

When it comes to quality assurance, BugRaptors is the name to trust. Their QA engineering services are designed to enhance the reliability and functionality of your software products, providing comprehensive testing and quality improvement solutions for companies globally.

[altdigitaltechnologies]

Automation Testing - Alt Digital Technologies

Maintaining exceptional quality is a top priority in the race to deliver software faster. Automation testing has emerged as a game-changer, making it possible to balance rapid development with robust functionality. While manual testing provides a personal touch, automation testing handles repetitive tasks efficiently, thus saving time and resources.

In this guide, we will discuss the core principles of automation testing, its benefits, and the tools that make it so effective. Whether you are a beginner in software testing or an experienced professional looking to refine your skills, this guide will help you understand how automation testing can drive your software quality to the next level.

What is Automation Testing?

Automation Testing involves using specialized tools and scripts to automatically execute test cases, compare the actual results with the expected results, and generate reports. Unlike manual testing, which requires human intervention, automation allows for the execution of repetitive tests with minimal effort, making it ideal for regression testing, performance testing, and other repetitive tasks.

In automation testing, scripts are written to mimic user interactions with the application. These scripts can be reused across multiple test cycles, making the testing process faster, more reliable, and more scalable.

The Power of Automation Testing

Automation testing has become a key pillar of modern software testing strategies, offering numerous advantages over traditional manual testing. Here's why automation is indispensable in today's software development landscape:

Speed and Efficiency: Automated tests run much faster than manual testing. Therefore, more tests can be executed within less time. This helps in shortening the testing cycle and thus quickens the development process as a whole.

Consistency and Accuracy: Since there is no human factor, automation ensures that tests are performed in a consistent and repeatable manner with minimal opportunities for human error. The result is more accurate.

Reusability: Once the test scripts are prepared, they can be used repeatedly across multiple testing cycles and projects, thus saving a lot of money in the long term.

Scalability: Automated tests can be scaled up to handle high volumes of tests that would be too large for manual testers to cover. As software becomes increasingly complex, automated testing can easily scale to include more functionality.

CI/CD: Automation enables continuous testing of a CI/CD pipeline, thus allowing teams to catch bugs early in the development process and release updates more frequently.

Different Types of Automation Testing

Automation testing is not a one-size-fits-all. It encompasses multiple types of testing techniques that are suitable to different aspects of software development:

Regression Testing: It is one of the most common use cases for automation. It ensures that new code changes haven't introduced any defects into existing functionality.

Performance Testing: Automated tools can simulate multiple users interacting with an application simultaneously, which helps in assessing its performance, load capacity, and scalability under stress.

Functional Testing: Automation tools are used to run predefined test cases to ensure that an application's functionality functions as expected. This is an essential type of testing, given that the core functions of the software must be stable after updates or enhancements.

Smoke Testing: You can automate the running of a suite of simple tests that ensure the application is ready for more testing. It catches major problems in the development cycle early.

Acceptance Testing: Automated tests mimic the end-user interactions that test if the application meets the business requirements and is ready for release.

Integration Testing: This type of testing checks that different components of the software work as desired. Automated integration tests guarantee that changes in one section of the system do not harm other sections.

Automation Testing Tools

To reap maximum benefits from automation testing, using the right tools is critical. Here are some of the best tools that software teams are making use of today:

Selenium: One of the most used open-source tools for web application testing. Selenium supports multiple programming languages, such as Java, Python, and C#, and is generally used for automating browser interactions.

JUnit: A testing framework mainly for Java applications, JUnit is used to write and run repeatable tests. It's an essential tool for integration and unit testing.

TestComplete: This is a commercial testing tool with functional automation capabilities, offering support for a variety of platforms, such as desktop applications, web applications, and mobile applications.

Appium: A cross-platform mobile application automated tool, in which Appium allows its testers to write tests for Android and iOS devices using a single API.

Cucumber: A BDD tool to write tests. Cucumber allows the test writers to write tests in natural languages, making it easy to understand and share.

Postman: Primarily used for API testing, Postman helps automate requests to REST APIs, validating responses and ensuring proper integration of backend services.

Benefits of Automation Testing

Automation testing requires a one-time investment in tools and script development, but long-term benefits make it a worthwhile effort:

Faster Time-to-Market: Automation speeds up the testing process, thereby reducing the overall time taken to get a product to market.

Reduced Human Error: Automation eliminates the chance of human errors, thus ensuring that tests are executed consistently and accurately.

Cost Savings: Although creating automation scripts might take time, in the long run, automation saves time and money by not having to repeat the same thing manually.

Increased Test Coverage: Automated tests can cover more scenarios and run tests more frequently than manual testing, thus helping to identify bugs earlier in the development process.

Better Resource Use: Through automation, testers who otherwise would be tedious to focus on complex testing and exploration, while automatically taking over the redundant workloads.

Automation Testing Challenges

Although automation testing yields tremendous advantages, there are drawbacks as well that organizations need to know more about:

High One-Time Set-up Cost: Creating the right automation tools might cost significant amounts, specifically to set up and train teams together with having to develop some test scripts.

Maintenance Overhead: Automation scripts need to be updated from time to time in order to maintain their effectiveness in changing applications. Tests change just as the application does and sometimes this is expensive to do.

Not Suitable for All Test Cases: All tests cannot be automated. Some tests involve lots of dynamicity, use judgment, or are run so seldom that they may not make a good candidate for automation.

Technical Skills Required: Writing and maintaining automated test scripts requires knowledge of programming and test automation frameworks, which can be a barrier for some teams.

Best Practices for Automation Testing

To get the most out of automation testing, consider the following best practices:

Start Small: Begin with automating repetitive tests, such as regression tests, and gradually expand as you gain more experience.

Use Version Control: Store your automation scripts in a version control system like Git to track changes and ensure collaboration among team members.

Design Maintainable Tests: Write modular, reusable test scripts that are easy to maintain as your application changes over time.

Focus on High-Value Tests: Automate tests that are run frequently or involve large data sets to get the most benefit from automation.

Integrate with CI/CD: Integrate automation tests into your CI/CD pipeline to catch bugs early and improve the efficiency of your development process.

Conclusion

Automation testing is changing how we think about software quality. Automated tests save repetitive and tedious hours, making it easier for companies to have faster, more reliable testing of software products, with the consequent improvement in quality and speeding up of the time-to-market. Here at Alt Digital Technologies, we provide expert support for your organization's needs in automating your testing strategy and helping you scale. Our experienced team can take you from the initial tool selection through efficient script writing and integrating automation into your development workflow.

Contact us to help you unlock the full potential of automation testing and take your software quality assurance efforts to new heights.

[binaryinformatics]

Binary Informatics is a reliable provider of Selenium testing services in India, helping clients to achieve their software development goals.

[mostlysignssomeportents]

Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

[adafruit]

🎄💾🗓️ Day 11: Retrocomputing Advent Calendar - The SEL 840A🎄💾🗓️

Systems Engineering Laboratories (SEL) introduced the SEL 840A in 1965. This is a deep cut folks, buckle in. It was designed as a high-performance, 24-bit general-purpose digital computer, particularly well-suited for scientific and industrial real-time applications.

Notable for using silicon monolithic integrated circuits and a modular architecture. Supported advanced computation with features like concurrent floating-point arithmetic via an optional Extended Arithmetic Unit (EAU), which allowed independent arithmetic processing in single or double precision. With a core memory cycle time of 1.75 microseconds and a capacity of up to 32,768 directly addressable words, the SEL 840A had impressive computational speed and versatility for its time.

Its instruction set covered arithmetic operations, branching, and program control. The computer had fairly robust I/O capabilities, supporting up to 128 input/output units and optional block transfer control for high-speed data movement. SEL 840A had real-time applications, such as data acquisition, industrial automation, and control systems, with features like multi-level priority interrupts and a real-time clock with millisecond resolution.

Software support included a FORTRAN IV compiler, mnemonic assembler, and a library of scientific subroutines, making it accessible for scientific and engineering use. The operator’s console provided immediate access to registers, control functions, and user interaction! Designed to be maintained, its modular design had serviceability you do often not see today, with swing-out circuit pages and accessible test points.

And here's a personal… personal computer history from Adafruit team member, Dan…

== The first computer I used was an SEL-840A, PDF:

I learned Fortran on it in eight grade, in 1970. It was at Oak Ridge National Laboratory, where my parents worked, and was used to take data from cyclotron experiments and perform calculations. I later patched the Fortran compiler on it to take single-quoted strings, like 'HELLO', in Fortran FORMAT statements, instead of having to use Hollerith counts, like 5HHELLO.

In 1971-1972, in high school, I used a PDP-10 (model KA10) timesharing system, run by BOCES LIRICS on Long Island, NY, while we were there for one year on an exchange.

This is the front panel of the actual computer I used. I worked at the computer center in the summer. I know the fellow in the picture: he was an older high school student at the time.

The first "personal" computers I used were Xerox Alto, Xerox Dorado, Xerox Dandelion (Xerox Star 8010), Apple Lisa, and Apple Mac, and an original IBM PC. Later I used DEC VAXstations.

Dan kinda wins the first computer contest if there was one… Have first computer memories? Post’em up in the comments, or post yours on socialz’ and tag them #firstcomputer #retrocomputing – See you back here tomorrow!

[mariacallous]

Stories about AI-generated political content are like stories about people drunkenly setting off fireworks: There’s a good chance they’ll end in disaster. WIRED is tracking AI usage in political campaigns across the world, and so far examples include pornographic deepfakes and misinformation-spewing chatbots. It’s gotten to the point where the US Federal Communications Commission has proposed mandatory disclosures for AI use in television and radio ads.

Despite concerns, some US political campaigns are embracing generative AI tools. There’s a growing category of AI-generated political content flying under the radar this election cycle, developed by startups including Denver-based BattlegroundAI, which uses generative AI to come up with digital advertising copy at a rapid clip. “Hundreds of ads in minutes,” its website proclaims.

BattlegroundAI positions itself as a tool specifically for progressive campaigns—no MAGA types allowed. And it is moving fast: It launched a private beta only six weeks ago and a public beta just last week. Cofounder and CEO Maya Hutchinson is currently at the Democratic National Convention trying to attract more clients. So far, the company has around 60, she says. (The service has a freemium model, with an upgraded option for $19 a month.)

“It’s kind of like having an extra intern on your team,” Hutchinson, a marketer who got her start on the digital team for President Obama’s reelection campaign, tells WIRED. We’re sitting at a picnic table inside the McCormick Place Convention Center in Chicago, and she’s raising her voice to be heard over music blasting from a nearby speaker. “If you’re running ads on Facebook or Google, or developing YouTube scripts, we help you do that in a very structured fashion.”

BattlegroundAI’s interface asks users to select from five different popular large language models—including ChatGPT, Claude, and Anthropic—to generate answers; it then asks users to further customize their results by selecting for tone and “creativity level,” as well as how many variations on a single prompt they might want. It also offers guidance on whom to target and helps craft messages geared toward specialized audiences for a variety of preselected issues, including infrastructure, women’s health, and public safety.

BattlegroundAI declined to provide any examples of actual political ads created using its services. However, WIRED tested the product by creating a campaign aimed at extremely left-leaning adults aged 88 to 99 on the issue of media freedom. “Don't let fake news pull the wool over your bifocals!” one of the suggested ads began.

BattlegroundAI offers only text generation—no AI images or audio. The company adheres to various regulations around the use of AI in political ads.

“What makes Battleground so well suited for politics is it’s very much built with those rules in mind,” says Andy Barr, managing director for Uplift, a Democratic digital ad agency. Barr says Uplift has been testing the BattlegroundAI beta for a few weeks. “It’s helpful with idea generation,” he says. The agency hasn’t yet released any ads using Battleground copy yet, but it has already used it to develop concepts, Barr adds.

I confess to Hutchinson that if I were a politician, I would be scared to use BattlegroundAI. Generative AI tools are known to “hallucinate,” a polite way of saying that they sometimes make things up out of whole cloth. (They bullshit, to use academic parlance.) I ask how she’s ensuring that the political content BattlegroundAI generates is accurate.

“Nothing is automated,” she replies. Hutchinson notes that BattlegroundAI’s copy is a starting-off point, and that humans from campaigns are meant to review and approve it before it goes out. “You might not have a lot of time, or a huge team, but you’re definitely reviewing it.”

Of course, there’s a rising movement opposing how AI companies train their products on art, writing, and other creative work without asking for permission. I ask Hutchinson what she’d say to people who might oppose how tools like ChatGPT are trained. “Those are incredibly valid concerns,” she says. “We need to talk to Congress. We need to talk to our elected officials.”

I ask whether BattlegroundAI is looking at offering language models that train on only public domain or licensed data. “Always open to that,” she says. “We also need to give folks, especially those who are under time constraints, in resource-constrained environments, the best tools that are available to them, too. We want to have consistent results for users and high-quality information—so the more models that are available, I think the better for everybody.”

And how would Hutchinson respond to people in the progressive movement—who generally align themselves with the labor movement—objecting to automating ad copywriting? “Obviously valid concerns,” she says. “Fears that come with the advent of any new technology—we’re afraid of the computer, of the light bulb.”

Hutchinson lays out her stance: She doesn’t see this as a replacement for human labor so much as a way to reduce grunt work. “I worked in advertising for a very long time, and there's so many elements of it that are repetitive, that are honestly draining of creativity,” she says. “AI takes away the boring elements.” She sees BattlegroundAI as a helpmeet for overstretched and underfunded teams.

Taylor Coots, a Kentucky-based political strategist who recently began using the service, describes it as “very sophisticated,” and says it helps identify groups of target voters and ways to tailor messaging to reach them in a way that would otherwise be difficult for small campaigns. In battleground races in gerrymandered districts, where progressive candidates are major underdogs, budgets are tight. “We don’t have millions of dollars,” he says. “Any opportunities we have for efficiencies, we’re looking for those.”

Will voters care if the writing in digital political ads they see is generated with the help of AI? “I'm not sure there is anything more unethical about having AI generate content than there is having unnamed staff or interns generate content,” says Peter Loge, an associate professor and program director at George Washington University who founded a project on ethics in political communication.

“If one could mandate that all political writing done with the help of AI be disclosed, then logically you would have to mandate that all political writing”—such as emails, ads, and op-eds—“not done by the candidate be disclosed,” he adds.

Still, Loge has concerns about what AI does to public trust on a macro level, and how it might impact the way people respond to political messaging going forward. “One risk of AI is less what the technology does, and more how people feel about what it does,” he says. “People have been faking images and making stuff up for as long as we've had politics. The recent attention on generative AI has increased peoples' already incredibly high levels of cynicism and distrust. If everything can be fake, then maybe nothing is true.”

Hutchinson, meanwhile, is focused on her company’s shorter-term impact. “We really want to help people now,” she says. “We’re trying to move as fast as we can.”

[jasir247]

Top Digital Marketing Strategies for 2025

1. AI-Driven SEO & Content Marketing

Search engines are evolving, with AI-powered algorithms reshaping how content ranks. To maintain a competitive edge: ✅ Prioritise Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) when creating content. ✅ Utilise AI-based tools like Jasper, SurferSEO, and Frase.io for content optimisation. ✅ Focus on long-form, informative content tailored to user intent. ✅ Implement structured data and schema markup to improve search visibility. ✅ Optimise for voice search and AI-generated responses to align with new search behaviours.

2. Hyper-Personalised Marketing

Consumers expect customised experiences across all digital platforms. To meet this demand: ✅ Use AI-powered customer relationship management (CRM) tools such as HubSpot, Klaviyo, and ActiveCampaign for audience segmentation. ✅ Personalise email campaigns with dynamic content and behaviour-based automation. ✅ Leverage Google Ads Performance Max and Meta’s AI-driven targeting for precise ad placements. ✅ Incorporate personalised product recommendations for eCommerce and digital shopfronts.

3. Short-Form & Interactive Video Content

Video remains a dominant force in digital marketing, particularly short, engaging formats: ✅ Create content for TikTok, Instagram Reels, and YouTube Shorts to capture audience attention quickly. ✅ Utilise AI-powered video creation platforms like Synthesia, RunwayML, and Pictory. ✅ Integrate interactive elements such as polls, quizzes, and live Q&A sessions to drive engagement. ✅ Experiment with immersive experiences like 360-degree videos and augmented reality (AR).

4. Performance-Driven Paid Advertising

Data-driven advertising is becoming smarter and more efficient: ✅ Use AI-powered Google and Meta Ads for automated bidding and precise targeting. ✅ Implement retargeting strategies to reconnect with past visitors. ✅ Leverage AI analytics to anticipate user behaviour and optimise conversion rates. ✅ Adopt programmatic advertising for automated, real-time ad placements.

5. Influencer & User-Generated Content (UGC) Marketing

Influencer marketing is shifting towards authenticity and community engagement: ✅ Partner with micro and nano influencers to achieve higher engagement at lower costs. ✅ Encourage UGC through branded challenges, reviews, and community hashtags. ✅ Use AI tools to evaluate influencer reach and engagement rates. ✅ Feature UGC across websites, social platforms, and email marketing for credibility.

6. Community & Conversational Marketing

Building digital communities fosters brand loyalty and customer retention: ✅ Engage with audiences on WhatsApp, Telegram, and Discord. ✅ Deploy AI chatbots for real-time customer interactions and automated lead nurturing. ✅ Host live events, such as webinars and Q&A sessions, to strengthen brand relationships. ✅ Implement SMS marketing and AI-driven chat to provide personalised communication.

7. Ethical & Sustainable Marketing

Consumers increasingly value sustainability and ethical business practices: ✅ Promote eco-friendly products and sustainable packaging in digital campaigns. ✅ Share corporate social responsibility (CSR) initiatives through storytelling. ✅ Adopt privacy-focused marketing strategies, including ethical data collection and zero-party data. ✅ Be transparent about sourcing, brand values, and business ethics.

8. Web3 & Blockchain in Marketing

Decentralised technologies are reshaping digital marketing strategies: ✅ Explore NFT-based loyalty programs to drive engagement. ✅ Utilise decentralised social media for better audience ownership. ✅ Implement blockchain for transparency in advertising and fraud prevention. ✅ Accept cryptocurrency payments for online services and eCommerce transactions.

9. AI-Powered Data Analytics & CRO

Data-driven decision-making enhances marketing performance: ✅ Use Google Analytics 4 (GA4), Hotjar, and Crazy Egg to analyse user behaviour. ✅ Conduct A/B testing on landing pages, emails, and ads for optimisation. ✅ Leverage predictive analytics to identify trends and customer preferences. ✅ Improve website UX and sales funnels to increase conversions.

10. Voice & Visual Search Optimisation

As voice and visual search continue to grow, businesses must adapt: ✅ Optimise content for natural language and voice search queries. ✅ Implement image and video search SEO using Google Lens and Pinterest Visual Search. ✅ Enhance accessibility with alt text, metadata, and structured product descriptions. ✅ Focus on multimedia-rich content to align with AI-driven search results.

🔥 Final Thoughts

To stay competitive in 2025, brands must embrace AI, automation, and data-driven strategies while maintaining an authentic connection with their audience. Businesses that leverage new technologies while prioritising customer experience will stand out in the evolving digital space.

📌 Read more insights at: 👉 check out

[kanikaqa]

Consistency Across Platforms: A Deep Dive into Cross-Browser Testing Techniques

Explore the importance of cross-browser testing in web development and ensure a seamless user experience across various browsers. Learn strategies for consistency in different web environments, ensuring your website performs flawlessly for all users. Dive into tips, tools, and best practices to conquer the challenges of cross-browser compatibility and deliver a superior web experience.

[3handshakepvt]

What is Cybersecurity? Types, Uses, and Safety Tips

What is Cyber security?

Cyber security, also known as information security, is the practice of protecting computers, servers, networks, and data from cyberattacks. With the increasing reliance on technology in personal, professional, and business environments, the importance of cyber security has grown significantly. It helps protect sensitive data, ensures the integrity of systems, and prevents unauthorized access to confidential information.

For businesses in Jaipur, cyber security services play a crucial role in safeguarding digital assets. Whether you're an e-commerce platform, an IT company, or a local enterprise, implementing strong cyber security in Jaipur can help mitigate risks like hacking, phishing, and ransomware attacks.

Types of Cyber security

Cyber security is a vast domain that covers several specialized areas. Understanding these types can help individuals and organizations choose the right protection measures.

1. Network Security

Network security focuses on protecting the network infrastructure from unauthorized access, data breaches, and other threats. Tools like firewalls, virtual private networks (VPNs), and intrusion detection systems are commonly used. In Jaipur, many businesses invest in cyber security services in Jaipur to ensure their networks remain secure.

2. Information Security

This type of cyber security involves protecting data from unauthorized access, ensuring its confidentiality and integrity. Companies offering cyber security in Jaipur often emphasize securing sensitive customer and business information, adhering to global data protection standards.

3. Application Security

Application security addresses vulnerabilities in software and apps to prevent exploitation by cybercriminals. Regular updates, secure coding practices, and application testing are vital components.

4. Cloud Security

As more businesses move to cloud-based solutions, securing cloud environments has become essential. Cyber security providers in Jaipur specialize in offering services like data encryption and multi-factor authentication to ensure cloud data is safe.

5. Endpoint Security

Endpoint security protects devices such as laptops, desktops, and mobile phones from cyber threats. It is especially critical for remote work setups, where devices may be more vulnerable. Cyber security services in Jaipur provide solutions like antivirus software and mobile device management to secure endpoints.

6. IoT Security

With the rise of Internet of Things (IoT) devices, ensuring the security of connected devices has become crucial. Businesses in Jaipur use cyber security in Jaipur to secure smart devices like industrial sensors and home automation systems.

Uses of Cyber security

Cyber security is indispensable in various domains. From individual users to large organizations, its applications are widespread and critical.

1. Protection Against Cyber Threats

One of the primary uses of cyber security is to safeguard systems and data from threats like malware, ransomware, and phishing. Businesses in Jaipur often rely on cyber security Jaipur solutions to ensure they are prepared for evolving threats.

2. Ensuring Data Privacy

For industries like finance and healthcare, data privacy is non-negotiable. Cyber security measures help organizations comply with laws and protect sensitive customer information. Cyber security services in Jaipur ensure businesses meet data protection standards.

3. Business Continuity

Cyber security is essential for ensuring business continuity during and after cyberattacks. Jaipur businesses invest in robust cyber security services in Jaipur to avoid downtime and minimize financial losses.

4. Securing Financial Transactions

Cyber security ensures the safety of online transactions, a critical aspect for e-commerce platforms and fintech companies in Jaipur. Solutions like secure payment gateways and fraud detection tools are widely implemented.

5. Enhancing Customer Trust

By investing in cyber security in Jaipur, businesses build trust with their customers, demonstrating a commitment to safeguarding their data and transactions.

Cyber security in Jaipur

Jaipur is emerging as a hub for businesses and IT companies, which has increased the demand for reliable cyber security solutions. Cyber security services in Jaipur cater to diverse industries, including retail, healthcare, education, and finance.

Local providers of cyber security Jaipur solutions offer tailored services like:

Vulnerability Assessments: Identifying potential security risks in systems and networks.

Penetration Testing: Simulating attacks to uncover weaknesses and improve defenses.

Managed Security Services: Continuous monitoring and management of security operations.

Many IT firms prioritize cyber security services in Jaipur to ensure compliance with global standards and protect their operations from sophisticated cyber threats.

Safety Tips for Staying Secure Online

With the rising number of cyberattacks, individuals and businesses must adopt proactive measures to stay secure. Here are some practical tips that integrate cyber security in Jaipur into daily practices.

1. Use Strong Passwords

Ensure passwords are long, unique, and a mix of letters, numbers, and symbols. Avoid reusing passwords for multiple accounts. Cyber security experts in Jaipur recommend using password managers for added security.

2. Enable Two-Factor Authentication (2FA)

Adding an extra layer of security through 2FA significantly reduces the risk of unauthorized access. Many cyber security services in Jaipur emphasize implementing this measure for critical accounts.

3. Regular Software Updates

Outdated software can be a gateway for attackers. Keep operating systems, antivirus tools, and applications updated to close security loopholes. Businesses in Jaipur frequently rely on cyber security Jaipur providers to manage system updates.

4. Be Cautious with Emails

Phishing emails are a common attack vector. Avoid clicking on suspicious links or downloading unknown attachments. Cyber security in Jaipur often involves training employees to recognize and report phishing attempts.

5. Invest in Reliable Cyber security Services

Partnering with trusted cyber security services in Jaipur ensures robust protection against advanced threats. From endpoint protection to cloud security, these services help safeguard your digital assets.

6. Avoid Public Wi-Fi for Sensitive Transactions

Public Wi-Fi networks are vulnerable to attacks. Use a VPN when accessing sensitive accounts or conducting financial transactions. Cyber security Jaipur experts often provide VPN solutions to businesses and individuals.

7. Backup Your Data Regularly

Regularly backing up data ensures that critical information is not lost during cyber incidents. Cyber security providers in Jaipur recommend automated backup solutions to minimize risks.

Why Choose Cyber Security Services in Jaipur?

The vibrant business ecosystem in Jaipur has led to a growing need for specialized cyber security services. Local providers like 3Handshake understand the unique challenges faced by businesses in the region and offer customized solutions.

Some reasons to choose cyber security Jaipur services from like 3Handshake include:

Cost-Effective Solutions: Tailored to fit the budgets of small and medium-sized businesses.

Local Expertise: Providers have an in-depth understanding of regional cyber threats.

24/7 Support: Many companies offer round-the-clock monitoring and support to handle emergencies.

For businesses in Jaipur, investing in cyber security services in Jaipur is not just about compliance; it's about ensuring long-term success in a competitive digital landscape.

[carlhofelina]

Why Empowering Your Tech Startup Business is Key to Sustainable Growth

Tech startup businesses face many challenges, and while rapid growth is often the goal, achieving sustainable growth is essential for long-term success. Empowering your tech startup business with strategic planning, innovation, and resilience is crucial to staying competitive and ensuring a strong future.

10 Strategies for Empowering Tech Startup Businesses

1. Defining Vision and Mission

A clear vision and mission are fundamental for guiding your tech startup business. The vision sets long-term goals, while the mission outlines the approach to achieve them. By defining these elements, tech startup businesses can:

Make informed decisions

Align teams

Attract investors

A well-communicated vision also helps keep employees motivated and focused on company goals, providing direction during challenges. [1] 

2. Fostering Innovation and Agility

Innovation drives the growth of tech startup businesses, and agility ensures they can adapt quickly to changes in the market. To support innovation, tech startup businesses should:

Encourage creative thinking and experimentation

Test new ideas and adjust quickly

Stay adaptable to new technologies and consumer behaviors

Agility in response to market shifts helps maintain relevance and competitiveness.

3. Building a Resilient Business Model

A solid business model provides the foundation for sustainable growth in any tech startup business. Many tech startup businesses fail by scaling too fast without a flexible model. Key steps to build resilience include:

Diversifying revenue streams

Focusing on customer retention

Improving operational efficiency

These strategies reduce risks and ensure a stable structure for long-term growth.

4. Leveraging Technology for Efficiency

Tech startup businesses should embrace technology to streamline operations. Automation, AI, and cloud computing help reduce manual tasks, allowing tech startup businesses to focus on growth. Key tools include:

Automated workflows

CRM systems

AI-driven data analytics

These technologies boost productivity and reduce inefficiencies, helping tech startup businesses scale effectively.

5. Prioritizing Customer-Centric Strategies

Customer satisfaction is crucial for sustainable growth in any tech startup business. Startups should build strong relationships with customers by:

Gathering feedback and adapting products or services

Improving user experience

Offering personalized solutions

A customer-focused approach increases loyalty, encourages referrals, and reduces churn.

6. Investing in Talent and Leadership

The strength of your team determines the success of your tech startup business. Investing in talent means fostering an environment of growth through:

Encouraging communication and collaboration

Providing skill development opportunities

Rewarding innovation and problem-solving

When employees feel valued, they contribute to the company's long-term growth and success.

7. Addressing Regulatory and Compliance Challenges

Tech startup businesses must ensure compliance with relevant regulations to avoid risks. Common challenges include:

Intellectual property rights

Data privacy laws

Industry-specific regulations

By staying proactive in compliance, tech startup businesses build trust with investors, customers, and partners.

8. Incorporating Sustainable Practices

Sustainability is now essential for businesses, including tech startup businesses. Startups should integrate sustainable practices, such as:

Reducing environmental impact

Implementing remote work policies

Supporting ethical supply chains

Sustainable practices not only appeal to eco-conscious customers but also contribute to long-term profitability.

9. Forming Strategic Partnerships

Strategic partnerships help accelerate growth for tech startup businesses and provide additional resources. Startups can benefit from partnerships by:

Expanding into new markets

Sharing knowledge and resources

Reducing costs and risks

Strong partnerships increase credibility and provide a competitive edge.

10. Maintaining Financial Discipline

Financial discipline ensures long-term success for any tech startup business. Startups must manage their resources carefully to avoid running out of capital. Key strategies include:

Monitoring cash flow

Diversifying funding sources

Prioritizing profitability

Financial discipline prepares tech startup businesses for unexpected challenges and allows for reinvestment in growth.

Conclusion

Empowering your tech startup business involves focusing on key areas such as vision, innovation, resilience, and financial discipline. By building a strong foundation in these areas, tech startup businesses can ensure long-term growth and success in an ever-changing market.

Additionally, effective lead gen strategies, such as leveraging the services provided by companies like Radius Global Solutions, and maintaining high data quality service, can significantly enhance the growth potential of your tech startup business.

Ready to empower your startup? Start implementing these strategies today and set the foundation for a sustainable, successful future. Visit Best Virtual Specialist to learn how our solutions can help your business grow.

Reference: 

https://www.linkedin.com/pulse/future-proofing-tech-startups-ensuring-sustainability-sanyal-ho8ec/ 

[softwaredevelopmenthub25]

DevOps as Service

1. PILOT FRAMEWORK CREATION

We leverage and integrate your existing tools with our robust ecosystem of open source and licensed software.

[bharatpatel1061]

Continuous Integration: The Backbone of Modern DevOps

Content: Continuous Integration (CI) is more than a buzzword—it’s a discipline that transforms how teams build and deliver software.

In CI, developers frequently merge code changes into a central repository where automated builds and tests are run. This practice catches integration issues early, reduces merge conflicts, and encourages iterative development.

Popular tools like Jenkins, GitLab CI/CD, and CircleCI allow developers to automate everything from build processes to security scans. As projects scale, implementing solid CI practices becomes critical for maintaining velocity without sacrificing stability.

Modern service providers often integrate Software Development robust CI pipelines into their project delivery models, ensuring faster, safer deployments for their clients.

By promoting collaboration and early problem detection, continuous integration supports a healthier, more agile development process.

Treat your CI pipeline configuration as code. Version-control it alongside your application code to track changes and maintain consistency across environments.

[lamarworld148]

Pathology & Microbiology

Department of Pathology & Microbiology

S. N. Super Speciality Hospital offers in-house, state-of-the-art laboratory services designed to meet patients’ needs with the highest level of integrity. Our Clinical Laboratory operates 24×7, providing unwavering support to our medical teams across the hospital, ensuring timely and accurate results in all cases. At S. N. Super Speciality Hospital, we hold the principle that quality isn’t accidental; it is achieved through focused intention, sincere effort, informed guidance, and skilled execution. The Pathology Laboratory, dedicated to delivering quality care as an emergencies hospital, is equipped to handle critical cases promptly, recognizing that catching the right ‘pulse’ within tight ‘deadlines’ is vital to effective recovery.

Dr. Kamal Preet (Pathologist)

Our hospital is proud of its advanced and unique medical lab facilities, featuring world- class instruments and highly-trained, efficient staff. This enables S. N. Super Speciality Hospital to go to the ‘heart’ of each test and research task, providing 24/7 services with precision, particularly as an emergencies hospital. Our clinical laboratory stands as one of the best blood testing facilities, embracing the philosophy that time waits for no one, especially in critical health matters.

S. N. Super Speciality Hospital also provides an extensive scope of services, including immunology, biochemistry, hematology, clinical pathology, serology, and microbiology. These services are supported by a wide range of advanced automated analyzers, enabling our medical lab technicians to deliver reliable results round-the-clock. We are committed to providing our patients with seamless, quality laboratory support whenever emergencies arise, reinforcing our commitment to excellence in healthcare.

In summary, our clinical laboratory embodies a dedicated commitment to supporting the hospital’s medical teams with superior diagnostic capabilities, particularly during emergencies.

[kanikaqa]

Get peace of mind knowing that your software is bug-free with our automation testing services. Our expert team ensures robust test automation frameworks for seamless testing processes. Contact us today for reliable and scalable solutions.

[ricardotomasz]

Such is life! Behold, a new Post published on Greater And Grander about 12 Game-Changing Ways Artists Can Ethically Use AI to Boost Their Creative Business

See into my soul, as a new Post has been published on https://greaterandgrander.com/12-game-changing-ways-artists-can-ethically-use-ai-to-boost-their-creative-business/

12 Game-Changing Ways Artists Can Ethically Use AI to Boost Their Creative Business

In today’s fast-paced digital landscape, visual artists and creatives face mounting pressure to produce compelling content that not only captivates audiences but also aligns with marketing goals. With artificial intelligence (AI) revolutionizing content creation, artists can either embrace it as a powerful tool or risk falling behind. But how can creatives ethically harness AI without compromising their originality?

This week on The Producers Lounge Podcast, we’re diving deep into this very topic with Rachid El Guerrab, an industry innovator who has worked on Emmy-winning shorts, Oscar-nominated projects, and groundbreaking VR experiences. Tune in as we discuss how AI can help, not hinder, artistic storytelling. Mark your calendars—the episode drops this Thursday!

Meanwhile, let’s explore 12 ethical ways artists can leverage AI to elevate their craft and business while staying true to their creative vision.

1. Supercharge Your Social Media Presence

AI tools can generate engaging captions, hashtags, and post ideas, making social media marketing easier. Platforms like Canva and Jasper AI help artists create eye-catching visuals and copy that enhance their online presence.

2. Automate Email Blasts for Audience Engagement

Email marketing remains a powerful tool for client outreach. AI-driven platforms like Mailchimp and Constant Contact can personalize emails, segment audiences, and optimize send times for better engagement.

3. Craft Clear & Compelling Synopses

Writing a strong synopsis for your project, whether it's a film, a gallery exhibit, or a product launch, is crucial. AI-assisted writing tools can help refine and polish your summaries, ensuring they resonate with potential clients or investors.

4. Perfect Your Artist Statement

An artist statement communicates your vision and values. AI-powered grammar and style checkers like Grammarly or Hemingway Editor can fine-tune your messaging while keeping your unique voice intact.

5. Boost Creativity with AI Brainstorming Tools

Struggling with creative block? AI brainstorming platforms like ChatGPT and Notion AI can provide fresh ideas, concept variations, and even suggest new angles for your work.

6. Create Proof of Concept Work Quickly

Before investing significant time into a project, AI can help generate mood boards, concept sketches, or even 3D models to test ideas with potential clients and collaborators.

7. Generate Web Content with Pro Tips & Tricks

Artists can use AI to craft informative blog posts, tutorials, and how-to guides that showcase expertise and attract new clients. AI-driven content tools ensure consistency and SEO optimization.

8. Write Business Emails That Convert

Professional communication is key for securing commissions and collaborations. AI email assistants like Copy.ai can craft clear, persuasive messages tailored to different audiences.

9. Convert Speech to Text for Seamless Documentation

Artists who prefer to talk through ideas rather than type can use AI transcription services like Otter.ai or Descript to transform voice recordings into well-structured prose.

10. Optimize Product Listings for Art Sales

Selling art online? AI-powered description generators can help craft engaging product listings that highlight unique selling points and boost visibility on marketplaces like Etsy and Redbubble.

11. Write Persuasive Website Copy

Your website is your digital storefront. AI can refine your bio, service pages, and project descriptions, ensuring clarity and impact while maintaining your artistic identity.

12. Design Sales & Feature Sheets with AI

Artists looking to pitch their work to clients, galleries, or investors can use AI-powered design tools like Adobe Sensei to create polished promotional materials.

Why Greater & Grander Media Services is Your Best Partner in Visual Content Creation

At Greater & Grander, we understand that marketing visuals are more than just images—they tell stories that resonate. Whether you need dynamic social media campaigns, expertly written sales materials, or AI-enhanced marketing strategies, our media services ensure you stand out. Let us help bring your vision to life with compelling content that makes an impact.

Ready to take your creative business to the next level? Contact Greater & Grander today!

And don’t forget to tune in this Thursday for our conversation with Rachid El Guerrab on The Producers Lounge Podcast!

Do you have your own thoughts? Let us know in the comments! Or join our community of successful creators on Patreon!

#AI, #ArtSales, #ArtificialIntelligence, #ArtistStatement, #EmailBlast, #ProductListing, #RachidElGuerrab, #SocialMedia, #SocialMediaManagement, #TheProducersLoungePodcast, #WebContent