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blueweave8 · 2 years

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India Dietary Supplements Market Demand, Growth, Forecast 2022-2028

A recent study by the strategic consulting and market research firm BlueWeave Consulting revealed that the India Dietary Supplements Market was worth USD 4.31 billion in 2021 and is projected to reach USD 11.7 billion by the year 2028, growing at a CAGR of 15.4% during the period of 2022-2028. The growth of the Indian dietary supplements market can be primarily attributed to large-scale launches of high-quality supplements by different market players to suit the different needs of a diverse population. Moreover, factors like a growing trend towards preventive healthcare coupled with the rising disposable incomes are likely to propel the market over the forecast -period.

Large Scale launch of High-Quality Supplements by Market players

The market players are coming up with high-quality and secure dietary and food supplements in order to meet the standard set by major regulatory agencies and governments. Additionally, during the projection years, there is expected to be greater demand for clean-labeled safe, organic, and natural ingredients, which would result in high growth opportunities for the dietary supplements market. For instance- Wellbeing Nutrition, a research-based wholefood nutrition startup founded in 2019 by Avnish Chhabria that uses plant-based ingredients to provide organic and non-genetically modified vitamins, registered a 700% growth YoY in 2021.

Moreover, the growing popularity of bodybuilding and sports among individuals is another element that has created tremendous potential for the Indian dietary supplement markets. Several market players such as Amway India, Herbal International India, and Sun Pharmaceutical Industries have launched various products to cater to the different requirements of different sections of the population. Thus, these factors are fostering market expansion for human dietary supplements over the forecast period.

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Increasing emphasis on preventative healthcare practice to promote growth

Consumer awareness of preventive healthcare measures is rising along with consumer interest in items that promote health, such as food additives, which is likely to boost the Indian market. Age- and lifestyle-related disorders are on the rise. Growing innovation by both major and minor industry participants is supporting the expansion of the Indian market. For example, in March 2018, the GHT companies announced introducing a new product line of nutrition that is entirely vegan. The new products are created to satisfy the rising demand for weight-management aids made from plant-based ingredients rather than animal products.

Adults Segment Accounted for the Largest Market Share in India Dietary Supplements Market in 2021

On the basis of end-user, the Indian dietary supplements market has been segmented into an infant, children, adults, pregnant women, and the old-aged. Amidst the segmentation, the adult segment dominated the market with a considerable market share in 2021. This can be attributed to the changing lifestyles and frantic work schedules among working adults that lead to nutritional deficiencies. Most of the time is spent indoors with minimal exposure to sunlight, while the exposure to harmful blue light remains high. This deters the synthesis of essential vitamins and minerals in their body, leading to their deficiency. Thus, there is an increased consumption of dietary supplements by adults. Moreover, the increasing prevalence of cardiovascular diseases, obesity, diabetes, and other associated conditions among adults is expected to be the crucial factor driving the market.

Impact Of COVID-19 On the Indian Dietary Supplements Market

The sudden breakout of the coronavirus pandemic had a significant impact on the Indian dietary supplements market expansion. As the economy struggled due to the pandemic, the Indian dietary supplements market witnessed a short-term disruption due to halted production, manufacturing plant shutdowns, ravaged trade, and the supply chain for nutritional supplement goods. However, the pandemic resulted in an upsurge in demand for human food supplements as people adopted them as means to build a robust immune system and lessen the likelihood of health threats. Moreover, the pandemic resulted in heightened health consciousness among Indian consumers, which acted as a boon for the Indian dietary supplements market.

Competitive Landscape

The India Dietary Supplements Market is characterized by many local, regional, and Indian vendors. The key players operating in the India Dietary Supplements Market are Amway India Enterprises Private Limited, Herbal International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone, Nutricia International Private Limited and other prominent players. The players maintain their dominance in the market by investing in research and development activities, integrating the latest and advanced technologies into their products, and launching improved outcomes for the customers.

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#India Dietary Supplements Market

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behealthy99 · 3 years

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High protein and balanced diet is what you need!

New Post has been published on https://behealthy99.com/high-protein-and-balanced-diet-is-what-you-need/

High protein and balanced diet is what you need!

Food is a big part of recovery and diets don’t come in the ‘One size fits all’ category,” says celebrity chef Saransh Goila, who is currently recovering from the after-effects of COVID-19, adding, “Don’t believe WhatsApp forwards; just listen to your body and consult a nutritionist or a doctor regarding your diet if you are recovering from COVID-19.” With a large number of people recovering from COVID-19, there’s been confusion regarding what to eat and what not, while recovering. We spoke to nutritionists and health experts and got an insight into what an appropriate meal should consist if you are on the path to recovery.

A meal should be high in protein Fever leads to excessive loss of fluid and an increase in metabolism that can cause dehydration and nutritional deficiency. “Adequate protein is necessary to overcome the wear and tear of your body’s cells. Aim for 60-75g of protein per day,” says Avnish Chhabria, a certified nutritionist. Foods like pulses, mushrooms, broccoli, tofu, soya, chicken, eggs, fish etc, should be included in your diet every day throughout the recovery phase. Don’t just focus on immunity-boosting items Everything ‘immunity-boosting’ was the go-to mantra for people after the COVID-19 outbreak. But experts say that focusing only on immunity boosting items won’t help you. The key lies in balance! “All foods have various nutritional value, and a variety should be included in your diet – carbs, protein, vitamins and minerals. You can have a variety of vegetables and fruits, even carbs on your plate,” says Neha Mahajan, a nutritionist. Consume food with less oil and spices To keep inflammation in control, avoid oily food. Go for food that has been cooked in less oil and with medium to low spices. Don’t overeat items like garlic. Include spices that reduce inflammation in your food. Cinnamon, bay leaves, coriander, pepper etc are ingredients that you can use.

“People are more aware and prepared this time” Home chefs and social workers around the country are doing their bit to make sure people fighting COVID-19 are well fed and with the right kind of nutrients. Mumbai-based Sherry Mehta, who runs Kanak by Sherry, a kitchen that makes COVID meals for free, has been delivering food to patients and families for a while now. She shares that this time people are more aware and prepared. “The second wave was devastating. But now, I feel people are more prepared. We used to deliver around 150 to 200 meals every day during the second wave, and now it’s around 150 meals per day,” says Sherry. Kolkata-based COVID meal kitchen called Food Affairs, run by Niladri Banerjee, is also experiencing the same situation this time. “We used to send out around 50 to 100 meals per day during the second wave, but now it has come down to 30 to 35 meals per day,” says Niladri. Before sending out the meals to the patients, Sherry and her team make sure to check with the patients about their medical history, food allergies, etc. “We make sure that we get in-depth information about their food preference and based on that we send their meal. I also take my doctors nod on the meals before sending them out,” says Sherry.

Avnish Chhabria, a certified nutritionist, suggests a few tips for those making meals for COVID-19 patients: – Avoid using excessive oil, ghee or cheese as it may trigger nausea – Avoid use of excessive spices as it can trigger acidity – Avoid serving heavy meals as it can cause indigestion – Include more protein-rich sources like paneer, tofu, soya, quinoa, chicken, fish, eggs, curd/yogurt etc, in major meals – Use pulses and legumes in moderation as they can cause bloating – Incorporate healthy fats like soaked almonds, walnuts, flaxseeds, avocado, coconut chutney etc – Incorporate fruits for micronutrients with the help of mixed fruit bowls, fruit custards, fruit smoothie or milkshake, fruit popsicles – Serve food in soft/ mashed or semi liquid for easier consumption

Busting myths! Myth: Adding pepper to your soup or meals prevents you from COVID-19. Fact: Hot peppers do not help in prevention or cure of COVID-19, but can cause acidity.

Myth: Lemon and turmeric help prevent COVID-19. Fact: There is no scientific evidence that lemon/turmeric prevents COVID-19. However, as per WHO recommendation, consuming adequate fruit and vegetables is a part of a healthy diet.

Myth: Garlic consumption prevents you from COVID-19. Fact: Garlic is a healthy food that may have some antimicrobial properties. However, there is no scientific evidence that eating garlic has protected people from COVID-19.

#Health

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