#beertwitter

[rockleopardbrewing]

New beer Alert: Second Chances - NE DIPA 8%ABV. smells like Sherbert Lemon and Peach, taste of Apricot and Pineapple. Collab with @firebrandbeer . . . . . . . . . . . #rockleopardbrewing #passiondelivered #secondchances #beertwitter #craftbeer #beerporn #beergeek  #beerme #beersofinstagram  #cornwall #cornwalllife  #Cornish  #brewery #hops  #craftbeer  #craftbeerlover #craftbeerlove #craftbeercommunity #craftbeerlondon  #craftbeerporn  #Craftbeernotcrapbeer  #pub #collaboration  #collab #joose #ukcbf #ukcbl #firebrandbeer #nedipa https://www.instagram.com/p/CD_ppDjJ02G/?igshid=rmtscuwzz86y

[wineanddinosaur]

Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members

After Brewers Association Diversity & Inclusion Ambassador Dr. J. Nikol Jackson-Beckham started a popular hashtag, #IAmCraftBeer, on her personal Twitter account in September 2019, its ethos has taken hold in the real world, most recently at craft beer cult favorite Trillium Brewing.

Jackson-Beckham launched the #IAmCraftBeer hashtag after Chalonda White, a beer blogger (a.k.a. Afro Beer Chick), received a horrific racist email regarding her involvement in the beer industry as a black woman. White shared that email via a screenshot on Twitter, and Jackson-Beckham shared it with her own followers with a call to action:

“Okay #BeerTwitter, I am asking for your help. I am enraged […] I want to channel this feeling to something positive. I want to demonstrate what an inclusive #craftbeer community looks like. So, here’s what I’m asking: 1. Take selfie. 2. Tell us something about your wonderful, complex, individual self. Tag your post with #IAmCraftBeer.”

Her tweet became a multimedia movement, successfully garnering responses from thousands of beer community members (including me) on Twitter, Instagram, and personal blogs.

“I refuse to allow anyone [to] tell me that I do not belong because I am black woman,” White wrote in an October 2019 blog post. “This is why I am forever thankful to Dr. J. Jackson-Beckham for not only her words of encouragement in a private conversation but what she did next. She created #IAmCraftBeer in support of that situation and anyone else [who] is faced with challenges of being told they do not belong. It is a movement that is continually growing not just here in the US, but internationally as well. It is a movement of love and respect of like minded people. Beer should not be defined by who drinks it, only but the quality of the beer itself.”

Following the overwhelming response to the hashtag, the next logical step was out of cyberspace. “…[W]hen I turned it around for these breweries and proposed a collaborative brewing project, I said ‘Well, what if we think of #IAmCraftBeer as an introduction,” Jackson-Beckham told Brewbound.

And so, #IAmCraftBeer has manifested IRL in the form of community partnerships and collaborations, most recently via Trillium’s Wonderful Complex Individual, a beer brewed in partnership with the Urban Farming Institute (UFI) of Boston. The beer is a stout made with sweet potato, Madagascar vanilla, cinnamon, and nutmeg, and UFI will collect $1 per draft beer sale, and $2 per 4-pack of cans sold. (The beer name references Jackson-Beckham’s original #IAmCraftBeer tweet.)

“If you look around today, we’re not exactly a great reflection of that community but we’re building toward that,” Trillium Co-Founder JC Tetreault said at the launch event for Wonderful Complex Individual on Friday, Feb. 7. “This project is an effort to help outwardly express that and inwardly express that.”

Of course, Trillium isn’t the only brewery that took the call to action offline, or the first. Chicago’s Revolution Brewing, Philadelphia’s Love City Brewery, and Kansas City’s Rochester Brewing & Roasting Co. have each launched their own initiatives.

But Trillium taking this step is particularly powerful because it is one of the most idolized craft breweries in the country. (It’s also, arguably, a leader in one of the whitest and male-est beer communities, Boston). By broadcasting an anti-racist message to fellow brewers and fans, it sets the stage for more of us to look outside our sameness, or step outside our social circles and comfort zones, to reach a deeper community of craft beer lovers around us.

All of #IAmCraftBeer’s participants have good intentions, but the handful who are turning their retweets into real-life initiatives are actively showing that craft beer is more than a microcosm; it is a multitude of multifaceted participants with the potential to reach many more.

Actions speak louder than hashtags. Let’s all look around to see where we can welcome more “wonderful, complex individuals” into the conversation, and into the taproom.

(Note: The next #IAmCraftBeer meetup is scheduled for Sunday, March 15 from 1 to 5 p.m. at The Fermentorium Barrel House in Milwaukee, Wisc.)

The article Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members appeared first on VinePair.

source https://vinepair.com/articles/hop-take-i-am-craft-beer/

[isaiahrippinus]

Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members

After Brewers Association Diversity & Inclusion Ambassador Dr. J. Nikol Jackson-Beckham started a popular hashtag, #IAmCraftBeer, on her personal Twitter account in September 2019, its ethos has taken hold in the real world, most recently at craft beer cult favorite Trillium Brewing.

Jackson-Beckham launched the #IAmCraftBeer hashtag after Chalonda White, a beer blogger (a.k.a. Afro Beer Chick), received a horrific racist email regarding her involvement in the beer industry as a black woman. White shared that email via a screenshot on Twitter, and Jackson-Beckham shared it with her own followers with a call to action:

“Okay #BeerTwitter, I am asking for your help. I am enraged […] I want to channel this feeling to something positive. I want to demonstrate what an inclusive #craftbeer community looks like. So, here’s what I’m asking: 1. Take selfie. 2. Tell us something about your wonderful, complex, individual self. Tag your post with #IAmCraftBeer.”

Her tweet became a multimedia movement, successfully garnering responses from thousands of beer community members (including me) on Twitter, Instagram, and personal blogs.

“I refuse to allow anyone [to] tell me that I do not belong because I am black woman,” White wrote in an October 2019 blog post. “This is why I am forever thankful to Dr. J. Jackson-Beckham for not only her words of encouragement in a private conversation but what she did next. She created #IAmCraftBeer in support of that situation and anyone else [who] is faced with challenges of being told they do not belong. It is a movement that is continually growing not just here in the US, but internationally as well. It is a movement of love and respect of like minded people. Beer should not be defined by who drinks it, only but the quality of the beer itself.”

Following the overwhelming response to the hashtag, the next logical step was out of cyberspace. “…[W]hen I turned it around for these breweries and proposed a collaborative brewing project, I said ‘Well, what if we think of #IAmCraftBeer as an introduction,” Jackson-Beckham told Brewbound.

And so, #IAmCraftBeer has manifested IRL in the form of community partnerships and collaborations, most recently via Trillium’s Wonderful Complex Individual, a beer brewed in partnership with the Urban Farming Institute (UFI) of Boston. The beer is a stout made with sweet potato, Madagascar vanilla, cinnamon, and nutmeg, and UFI will collect $1 per draft beer sale, and $2 per 4-pack of cans sold. (The beer name references Jackson-Beckham’s original #IAmCraftBeer tweet.)

“If you look around today, we’re not exactly a great reflection of that community but we’re building toward that,” Trillium Co-Founder JC Tetreault said at the launch event for Wonderful Complex Individual on Friday, Feb. 7. “This project is an effort to help outwardly express that and inwardly express that.”

Of course, Trillium isn’t the only brewery that took the call to action offline, or the first. Chicago’s Revolution Brewing, Philadelphia’s Love City Brewery, and Kansas City’s Rochester Brewing & Roasting Co. have each launched their own initiatives.

But Trillium taking this step is particularly powerful because it is one of the most idolized craft breweries in the country. (It’s also, arguably, a leader in one of the whitest and male-est beer communities, Boston). By broadcasting an anti-racist message to fellow brewers and fans, it sets the stage for more of us to look outside our sameness, or step outside our social circles and comfort zones, to reach a deeper community of craft beer lovers around us.

All of #IAmCraftBeer’s participants have good intentions, but the handful who are turning their retweets into real-life initiatives are actively showing that craft beer is more than a microcosm; it is a multitude of multifaceted participants with the potential to reach many more.

Actions speak louder than hashtags. Let’s all look around to see where we can welcome more “wonderful, complex individuals” into the conversation, and into the taproom.

(Note: The next #IAmCraftBeer meetup is scheduled for Sunday, March 15 from 1 to 5 p.m. at The Fermentorium Barrel House in Milwaukee, Wisc.)

The article Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members appeared first on VinePair.

source https://vinepair.com/articles/hop-take-i-am-craft-beer/ source https://vinology1.tumblr.com/post/190806918734

[delfinamaggiousa]

Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members

After Brewers Association Diversity & Inclusion Ambassador Dr. J. Nikol Jackson-Beckham started a popular hashtag, #IAmCraftBeer, on her personal Twitter account in September 2019, its ethos has taken hold in the real world, most recently at craft beer cult favorite Trillium Brewing.

Jackson-Beckham launched the #IAmCraftBeer hashtag after Chalonda White, a beer blogger (a.k.a. Afro Beer Chick), received a horrific racist email regarding her involvement in the beer industry as a black woman. White shared that email via a screenshot on Twitter, and Jackson-Beckham shared it with her own followers with a call to action:

“Okay #BeerTwitter, I am asking for your help. I am enraged […] I want to channel this feeling to something positive. I want to demonstrate what an inclusive #craftbeer community looks like. So, here’s what I’m asking: 1. Take selfie. 2. Tell us something about your wonderful, complex, individual self. Tag your post with #IAmCraftBeer.”

Her tweet became a multimedia movement, successfully garnering responses from thousands of beer community members (including me) on Twitter, Instagram, and personal blogs.

“I refuse to allow anyone [to] tell me that I do not belong because I am black woman,” White wrote in an October 2019 blog post. “This is why I am forever thankful to Dr. J. Jackson-Beckham for not only her words of encouragement in a private conversation but what she did next. She created #IAmCraftBeer in support of that situation and anyone else [who] is faced with challenges of being told they do not belong. It is a movement that is continually growing not just here in the US, but internationally as well. It is a movement of love and respect of like minded people. Beer should not be defined by who drinks it, only but the quality of the beer itself.”

Following the overwhelming response to the hashtag, the next logical step was out of cyberspace. “…[W]hen I turned it around for these breweries and proposed a collaborative brewing project, I said ‘Well, what if we think of #IAmCraftBeer as an introduction,” Jackson-Beckham told Brewbound.

And so, #IAmCraftBeer has manifested IRL in the form of community partnerships and collaborations, most recently via Trillium’s Wonderful Complex Individual, a beer brewed in partnership with the Urban Farming Institute (UFI) of Boston. The beer is a stout made with sweet potato, Madagascar vanilla, cinnamon, and nutmeg, and UFI will collect $1 per draft beer sale, and $2 per 4-pack of cans sold. (The beer name references Jackson-Beckham’s original #IAmCraftBeer tweet.)

“If you look around today, we’re not exactly a great reflection of that community but we’re building toward that,” Trillium Co-Founder JC Tetreault said at the launch event for Wonderful Complex Individual on Friday, Feb. 7. “This project is an effort to help outwardly express that and inwardly express that.”

Of course, Trillium isn’t the only brewery that took the call to action offline, or the first. Chicago’s Revolution Brewing, Philadelphia’s Love City Brewery, and Kansas City’s Rochester Brewing & Roasting Co. have each launched their own initiatives.

But Trillium taking this step is particularly powerful because it is one of the most idolized craft breweries in the country. (It’s also, arguably, a leader in one of the whitest and male-est beer communities, Boston). By broadcasting an anti-racist message to fellow brewers and fans, it sets the stage for more of us to look outside our sameness, or step outside our social circles and comfort zones, to reach a deeper community of craft beer lovers around us.

All of #IAmCraftBeer’s participants have good intentions, but the handful who are turning their retweets into real-life initiatives are actively showing that craft beer is more than a microcosm; it is a multitude of multifaceted participants with the potential to reach many more.

Actions speak louder than hashtags. Let’s all look around to see where we can welcome more “wonderful, complex individuals” into the conversation, and into the taproom.

(Note: The next #IAmCraftBeer meetup is scheduled for Sunday, March 15 from 1 to 5 p.m. at The Fermentorium Barrel House in Milwaukee, Wisc.)

The article Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members appeared first on VinePair.

source https://vinepair.com/articles/hop-take-i-am-craft-beer/

source https://vinology1.wordpress.com/2020/02/13/hop-take-from-twitter-to-trillium-iamcraftbeer-empowers-beer-community-members/

[johnboothus]

Hop Take: From Twitter to Trillium #IAmCraftBeer Empowers Beer Community Members

After Brewers Association Diversity & Inclusion Ambassador Dr. J. Nikol Jackson-Beckham started a popular hashtag, #IAmCraftBeer, on her personal Twitter account in September 2019, its ethos has taken hold in the real world, most recently at craft beer cult favorite Trillium Brewing.

Jackson-Beckham launched the #IAmCraftBeer hashtag after Chalonda White, a beer blogger (a.k.a. Afro Beer Chick), received a horrific racist email regarding her involvement in the beer industry as a black woman. White shared that email via a screenshot on Twitter, and Jackson-Beckham shared it with her own followers with a call to action:

“Okay #BeerTwitter, I am asking for your help. I am enraged […] I want to channel this feeling to something positive. I want to demonstrate what an inclusive #craftbeer community looks like. So, here’s what I’m asking: 1. Take selfie. 2. Tell us something about your wonderful, complex, individual self. Tag your post with #IAmCraftBeer.”

Her tweet became a multimedia movement, successfully garnering responses from thousands of beer community members (including me) on Twitter, Instagram, and personal blogs.

“I refuse to allow anyone [to] tell me that I do not belong because I am black woman,” White wrote in an October 2019 blog post. “This is why I am forever thankful to Dr. J. Jackson-Beckham for not only her words of encouragement in a private conversation but what she did next. She created #IAmCraftBeer in support of that situation and anyone else [who] is faced with challenges of being told they do not belong. It is a movement that is continually growing not just here in the US, but internationally as well. It is a movement of love and respect of like minded people. Beer should not be defined by who drinks it, only but the quality of the beer itself.”

Following the overwhelming response to the hashtag, the next logical step was out of cyberspace. “…[W]hen I turned it around for these breweries and proposed a collaborative brewing project, I said ‘Well, what if we think of #IAmCraftBeer as an introduction,” Jackson-Beckham told Brewbound.

And so, #IAmCraftBeer has manifested IRL in the form of community partnerships and collaborations, most recently via Trillium’s Wonderful Complex Individual, a beer brewed in partnership with the Urban Farming Institute (UFI) of Boston. The beer is a stout made with sweet potato, Madagascar vanilla, cinnamon, and nutmeg, and UFI will collect $1 per draft beer sale, and $2 per 4-pack of cans sold. (The beer name references Jackson-Beckham’s original #IAmCraftBeer tweet.)

“If you look around today, we’re not exactly a great reflection of that community but we’re building toward that,” Trillium Co-Founder JC Tetreault said at the launch event for Wonderful Complex Individual on Friday, Feb. 7. “This project is an effort to help outwardly express that and inwardly express that.”

Of course, Trillium isn’t the only brewery that took the call to action offline, or the first. Chicago’s Revolution Brewing, Philadelphia’s Love City Brewery, and Kansas City’s Rochester Brewing & Roasting Co. have each launched their own initiatives.

But Trillium taking this step is particularly powerful because it is one of the most idolized craft breweries in the country. (It’s also, arguably, a leader in one of the whitest and male-est beer communities, Boston). By broadcasting an anti-racist message to fellow brewers and fans, it sets the stage for more of us to look outside our sameness, or step outside our social circles and comfort zones, to reach a deeper community of craft beer lovers around us.

All of #IAmCraftBeer’s participants have good intentions, but the handful who are turning their retweets into real-life initiatives are actively showing that craft beer is more than a microcosm; it is a multitude of multifaceted participants with the potential to reach many more.

Actions speak louder than hashtags. Let’s all look around to see where we can welcome more “wonderful, complex individuals” into the conversation, and into the taproom.

(Note: The next #IAmCraftBeer meetup is scheduled for Sunday, March 15 from 1 to 5 p.m. at The Fermentorium Barrel House in Milwaukee, Wisc.)

The article Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members appeared first on VinePair.

Via https://vinepair.com/articles/hop-take-i-am-craft-beer/

source https://vinology1.weebly.com/blog/hop-take-from-twitter-to-trillium-iamcraftbeer-empowers-beer-community-members

[ashleywarrenbrandt]

FTC waits for #beertwitter to chime in: Public comment solicited for endorsement guides (the ones that require you tell me you got that beer or wine for free with the expectation you were going to post about it).

FTC waits for #beertwitter to chime in: Public comment solicited for endorsement guides (the ones that require you tell me you got that beer or wine for free with the expectation you were going to post about it).

The Federal Trade Commission is looking for public input on whether it should modify its Enforcement Guides (And here are the Endorsement Guides FAQ) as part of an overhaul of all FTC guides and rules.

The Enforcement Guides date back to the 1980s and have been updated since then (2009). The guides provide advice and and information for businesses and influencers and others about advertising that…

[michaelsellars]

Tonight's horror-themed ale. #horror #beertwitter https://t.co/JP9hOdTXbc

Tonight's horror-themed ale.#horror #beertwitter pic.twitter.com/JP9hOdTXbc

— Paperback Horror (@HorrorPaperback) November 9, 2019

from Twitter https://twitter.com/HorrorPaperback

[xavipostsfan]

Jeopardize, el concurso de OKasional Beer!! Participa y gana una Jakobsland Automated Alice! https://t.co/nPZNg6xSxg #beer #cerveza #craftbeer #beertwitter #beernews https://t.co/QoMjRRcd8d

Jeopardize, el concurso de OKasional Beer!! Participa y gana una Jakobsland Automated Alice! https://t.co/nPZNg6xSxg#beer #cerveza #craftbeer #beertwitter #beernews pic.twitter.com/QoMjRRcd8d

— 𝙾𝙺𝚊𝚜𝚒𝚘𝚗𝚊𝚕 𝙱𝚎𝚎𝚛 𝙱𝚊𝚛𝚌𝚎𝚕𝚘𝚗𝚊 (@OKasionalBeer) June 16, 2019

via Twitter https://twitter.com/OKasionalBeer June 16, 2019 at 05:02PM

[wineanddinosaur]

Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable

Unless you live under a beer can-shaped rock, you’ve likely heard the news that New Belgium Brewing will be acquired by Lion Little World Beverages, a subsidiary of Kirin, a Japanese brewing conglomerate.

New Belgium co-founder Kim Jordan confirmed the announcement with a letter on Tuesday, saying that Kirin’s subsidiary will acquire 100 percent of the Colorado-based craft brewery. The deal is expected to close by the end of 2019, dependent on New Belgium’s employee-owners agreeing to the sale.

Wow — New Belgium, the fourth-largest craft brewer in the US, will be sold to a Kirin subsidiary. @Brewbound reports this is the end of the brewery’s employee-owned status.https://t.co/YPnqp2hwH5

— Leah Douglas (@leahjdouglas) November 19, 2019

This marks another American craft beer pioneer that will no longer be considered “craft” under the Brewers Association definition. It’s far from the first to do so, and it certainly won’t be the last.

New Belgium’s sale reiterates the bleak reality of successful national beer brands: Success is not sustainable once you reach a certain size. New Belgium is (was) 100 percent employee-owned. It makes some of the most popular beers in the country, including Fat Tire, its Voodoo IPA series, and a stellar lineup of sour beers. It’s carefully stepping into the FMB category with its Mural Agua Fresca. And in 2018, it was the fourth-largest craft brewing company in the country, out of more than 7,000.

And still, the economics of operating at that scale are impossible to sustain without selling. This is true of many other top craft breweries, too.

I see New Belgium was bought out and #beertwitter is mad. I can’t remember the last time I even considered buying a NB beer. Large national brands aren’t exciting and the purchase is usually supply chain related.

— Surly Bearded Viking Ginger (@Wiscobeergeek) November 19, 2019

Looking at the other BA-defined craft breweries, VinePair co-founder Josh Malin cleverly pointed out how the mighty are falling, starting with the top 15 craft brewing companies of 2018:

Yuengling produces sub-par light lager, and no beer geek considers it craft.

Boston Beer Co. is thriving thanks to flavored malt beverages (FMBs) such as Truly Hard Seltzer and Twisted Tea. It recently beefed up its beer portfolio by purchasing Dogfish Head Craft Brewery in May 2019.

Sierra Nevada’s Hazy Little Thing IPA is one of the most important IPAs right now. But it took impressive engineering to turn the brewery around after two years of falling sales of its flagship Sierra Nevada Pale Ale.

New Belgium sold to Kirin, one of the largest brewing companies in the world.

Duvel Moortgat, a Belgian brewery most definitely considered “big” by small(er) independent breweries in Belgium, owns Firestone Walker, Boulevard Brewing, and Brewery Ommegang in the U.S.

Gambrinus owns Shiner Beer and Truman Pils. Good for them!

Bell’s Brewery is kickin’ it, but it also pulled back distribution in Virginia and is in the midst of a dispute with a distributor there.

CANarchy, a brewery group including Oskar Blues, Cigar City, Three Weavers, Perrin, Deep Ellum, and Utah Brewers Cooperative’s Squatters Craft Beers and Wasatch Brewery, is backed by private equity firm Fireman Capital.

Stone Brewing has been ginning up press for almost two years now after suing MillerCoors in February 2018. On top of that, it shuttered its Berlin brewery, handing the keys over to BrewDog in April 2019. And its $90 million “True Craft” investment fund went by the wayside.

Deschutes laid off 10 percent of its employees last year and cancelled plans to build a new brewery in Virginia this year.

Artisanal Brewing Ventures — comprised of Victory Brewing, Southern Tier Brewing, Sixpoint Brewery, and, as of Wednesday, Nov. 20, 2019, Bold Rock Cider — is another rollup.

Brooklyn Brewery took investment from Kirin to the highest possible percentage (24.5 percent) to still be considered craft/independent.

Dogfish Head sold to Boston Beer.

SweetWater Brewing took private equity money from TSG Consumer Partners.

Minhas is a mystery.

I wish I was a little bit taller I wish I was a baller I wish I was a New Belgium employee owner

— Michael Kiser (@mpkiser) November 19, 2019

The message in so many bottles is clear: Staying afloat as a national or mid-sized brewery is nearly impossible in the current market. I predict we’ll continue to see breweries like these — Sierra Nevada, Bell’s, and Deschutes are probably next — merge, sell, or take private investment to keep treading water (beer?) in years to come.

Artisanal Brewing Ventures Acquires Hard Cider/Seltzer Brand

On Wednesday, Artisanal Brewing Ventures (ABV), owner of Victory Brewing, Southern Tier Brewing, and Sixpoint Brewery, announced the acquisition of Bold Rock Cider. The cider and seltzer maker is the first non-beer partner to join the group, and the second-most popular cider brand in the U.S., according to ABV.

“Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails,” John Coleman, CEO, Artisanal Brewing Ventures, said in a press release.

And so, another craft brewery group moves “beyond beer” to please promiscuous American palates. The future is now, people.

The article Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable appeared first on VinePair.

source https://vinepair.com/articles/hop-take-new-belgium-kirin-acquisition/

[wineanddinosaur]

Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable

Unless you live under a beer can-shaped rock, you’ve likely heard the news that New Belgium Brewing will be acquired by Lion Little World Beverages, a subsidiary of Kirin, a Japanese brewing conglomerate.

New Belgium co-founder Kim Jordan confirmed the announcement with a letter on Tuesday, saying that Kirin’s subsidiary will acquire 100 percent of the Colorado-based craft brewery. The deal is expected to close by the end of 2019, dependent on New Belgium’s employee-owners agreeing to the sale.

Wow — New Belgium, the fourth-largest craft brewer in the US, will be sold to a Kirin subsidiary. @Brewbound reports this is the end of the brewery’s employee-owned status.https://t.co/YPnqp2hwH5

— Leah Douglas (@leahjdouglas) November 19, 2019

This marks another American craft beer pioneer that will no longer be considered “craft” under the Brewers Association definition. It’s far from the first to do so, and it certainly won’t be the last.

New Belgium’s sale reiterates the bleak reality of successful national beer brands: Success is not sustainable once you reach a certain size. New Belgium is (was) 100 percent employee-owned. It makes some of the most popular beers in the country, including Fat Tire, its Voodoo IPA series, and a stellar lineup of sour beers. It’s carefully stepping into the FMB category with its Mural Agua Fresca. And in 2018, it was the fourth-largest craft brewing company in the country, out of more than 7,000.

And still, the economics of operating at that scale are impossible to sustain without selling. This is true of many other top craft breweries, too.

I see New Belgium was bought out and #beertwitter is mad. I can’t remember the last time I even considered buying a NB beer. Large national brands aren’t exciting and the purchase is usually supply chain related.

— Surly Bearded Viking Ginger (@Wiscobeergeek) November 19, 2019

Looking at the other BA-defined craft breweries, VinePair co-founder Josh Malin cleverly pointed out how the mighty are falling, starting with the top 15 craft brewing companies of 2018:

Yuengling produces sub-par light lager, and no beer geek considers it craft.

Boston Beer Co. is thriving thanks to flavored malt beverages (FMBs) such as Truly Hard Seltzer and Twisted Tea. It recently beefed up its beer portfolio by purchasing Dogfish Head Craft Brewery in May 2019.

Sierra Nevada’s Hazy Little Thing IPA is one of the most important IPAs right now. But it took impressive engineering to turn the brewery around after two years of falling sales of its flagship Sierra Nevada Pale Ale.

New Belgium sold to Kirin, one of the largest brewing companies in the world.

Duvel Moortgat, a Belgian brewery most definitely considered “big” by small(er) independent breweries in Belgium, owns Firestone Walker, Boulevard Brewing, and Brewery Ommegang in the U.S.

Gambrinus owns Shiner Beer and Truman Pils. Good for them!

Bell’s Brewery is kickin’ it, but it also pulled back distribution in Virginia and is in the midst of a dispute with a distributor there.

CANarchy, a brewery group including Oskar Blues, Cigar City, Three Weavers, Perrin, Deep Ellum, and Utah Brewers Cooperative’s Squatters Craft Beers and Wasatch Brewery, is backed by private equity firm Fireman Capital.

Stone Brewing has been ginning up press for almost two years now after suing MillerCoors in February 2018. On top of that, it shuttered its Berlin brewery, handing the keys over to BrewDog in April 2019. And its $90 million “True Craft” investment fund went by the wayside.

Deschutes laid off 10 percent of its employees last year and cancelled plans to build a new brewery in Virginia this year.

Artisanal Brewing Ventures — comprised of Victory Brewing, Southern Tier Brewing, Sixpoint Brewery, and, as of Wednesday, Nov. 20, 2019, Bold Rock Cider — is another rollup.

Brooklyn Brewery took investment from Kirin to the highest possible percentage (24.5 percent) to still be considered craft/independent.

Dogfish Head sold to Boston Beer.

SweetWater Brewing took private equity money from TSG Consumer Partners.

Minhas is a mystery.

I wish I was a little bit taller I wish I was a baller I wish I was a New Belgium employee owner

— Michael Kiser (@mpkiser) November 19, 2019

The message in so many bottles is clear: Staying afloat as a national or mid-sized brewery is nearly impossible in the current market. I predict we’ll continue to see breweries like these — Sierra Nevada, Bell’s, and Deschutes are probably next — merge, sell, or take private investment to keep treading water (beer?) in years to come.

Artisanal Brewing Ventures Acquires Hard Cider/Seltzer Brand

On Wednesday, Artisanal Brewing Ventures (ABV), owner of Victory Brewing, Southern Tier Brewing, and Sixpoint Brewery, announced the acquisition of Bold Rock Cider. The cider and seltzer maker is the first non-beer partner to join the group, and the second-most popular cider brand in the U.S., according to ABV.

“Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails,” John Coleman, CEO, Artisanal Brewing Ventures, said in a press release.

And so, another craft brewery group moves “beyond beer” to please promiscuous American palates. The future is now, people.

The article Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable appeared first on VinePair.

source https://vinepair.com/articles/hop-take-new-belgium-kirin-acquisition/

[delfinamaggiousa]

Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable

Unless you live under a beer can-shaped rock, you’ve likely heard the news that New Belgium Brewing will be acquired by Lion Little World Beverages, a subsidiary of Kirin, a Japanese brewing conglomerate.

New Belgium co-founder Kim Jordan confirmed the announcement with a letter on Tuesday, saying that Kirin’s subsidiary will acquire 100 percent of the Colorado-based craft brewery. The deal is expected to close by the end of 2019, dependent on New Belgium’s employee-owners agreeing to the sale.

Wow — New Belgium, the fourth-largest craft brewer in the US, will be sold to a Kirin subsidiary. @Brewbound reports this is the end of the brewery’s employee-owned status.https://t.co/YPnqp2hwH5

— Leah Douglas (@leahjdouglas) November 19, 2019

https://platform.twitter.com/widgets.js

This marks another American craft beer pioneer that will no longer be considered “craft” under the Brewers Association definition. It’s far from the first to do so, and it certainly won’t be the last.

New Belgium’s sale reiterates the bleak reality of successful national beer brands: Success is not sustainable once you reach a certain size. New Belgium is (was) 100 percent employee-owned. It makes some of the most popular beers in the country, including Fat Tire, its Voodoo IPA series, and a stellar lineup of sour beers. It’s carefully stepping into the FMB category with its Mural Agua Fresca. And in 2018, it was the fourth-largest craft brewing company in the country, out of more than 7,000.

And still, the economics of operating at that scale are impossible to sustain without selling. This is true of many other top craft breweries, too.

I see New Belgium was bought out and #beertwitter is mad. I can’t remember the last time I even considered buying a NB beer. Large national brands aren’t exciting and the purchase is usually supply chain related.

— Surly Bearded Viking Ginger (@Wiscobeergeek) November 19, 2019

https://platform.twitter.com/widgets.js

Looking at the other BA-defined craft breweries, VinePair co-founder Josh Malin cleverly pointed out how the mighty are falling, starting with the top 15 craft brewing companies of 2018:

Yuengling produces sub-par light lager, and no beer geek considers it craft.

Boston Beer Co. is thriving thanks to flavored malt beverages (FMBs) such as Truly Hard Seltzer and Twisted Tea. It recently beefed up its beer portfolio by purchasing Dogfish Head Craft Brewery in May 2019.

Sierra Nevada’s Hazy Little Thing IPA is one of the most important IPAs right now. But it took impressive engineering to turn the brewery around after two years of falling sales of its flagship Sierra Nevada Pale Ale.

New Belgium sold to Kirin, one of the largest brewing companies in the world.

Duvel Moortgat, a Belgian brewery most definitely considered “big” by small(er) independent breweries in Belgium, owns Firestone Walker, Boulevard Brewing, and Brewery Ommegang in the U.S.

Gambrinus owns Shiner Beer and Truman Pils. Good for them!

Bell’s Brewery is kickin’ it, but it also pulled back distribution in Virginia and is in the midst of a dispute with a distributor there.

CANarchy, a brewery group including Oskar Blues, Cigar City, Three Weavers, Perrin, Deep Ellum, and Utah Brewers Cooperative’s Squatters Craft Beers and Wasatch Brewery, is backed by private equity firm Fireman Capital.

Stone Brewing has been ginning up press for almost two years now after suing MillerCoors in February 2018. On top of that, it shuttered its Berlin brewery, handing the keys over to BrewDog in April 2019. And its $90 million “True Craft” investment fund went by the wayside.

Deschutes laid off 10 percent of its employees last year and cancelled plans to build a new brewery in Virginia this year.

Artisanal Brewing Ventures — comprised of Victory Brewing, Southern Tier Brewing, Sixpoint Brewery, and, as of Wednesday, Nov. 20, 2019, Bold Rock Cider — is another rollup.

Brooklyn Brewery took investment from Kirin to the highest possible percentage (24.5 percent) to still be considered craft/independent.

Dogfish Head sold to Boston Beer.

SweetWater Brewing took private equity money from TSG Consumer Partners.

Minhas is a mystery.

I wish I was a little bit taller I wish I was a baller I wish I was a New Belgium employee owner

— Michael Kiser (@mpkiser) November 19, 2019

https://platform.twitter.com/widgets.js

The message in so many bottles is clear: Staying afloat as a national or mid-sized brewery is nearly impossible in the current market. I predict we’ll continue to see breweries like these — Sierra Nevada, Bell’s, and Deschutes are probably next — merge, sell, or take private investment to keep treading water (beer?) in years to come.

Artisanal Brewing Ventures Acquires Hard Cider/Seltzer Brand

On Wednesday, Artisanal Brewing Ventures (ABV), owner of Victory Brewing, Southern Tier Brewing, and Sixpoint Brewery, announced the acquisition of Bold Rock Cider. The cider and seltzer maker is the first non-beer partner to join the group, and the second-most popular cider brand in the U.S., according to ABV.

“Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails,” John Coleman, CEO, Artisanal Brewing Ventures, said in a press release.

And so, another craft brewery group moves “beyond beer” to please promiscuous American palates. The future is now, people.

The article Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable appeared first on VinePair.

source https://vinepair.com/articles/hop-take-new-belgium-kirin-acquisition/

source https://vinology1.wordpress.com/2019/11/21/hop-take-for-national-craft-breweries-like-new-belgium-independence-is-not-sustainable/

[johnboothus]

Hop Take: For National Craft Breweries Like New Belgium Independence Is Not Sustainable

Unless you live under a beer can-shaped rock, you’ve likely heard the news that New Belgium Brewing will be acquired by Lion Little World Beverages, a subsidiary of Kirin, a Japanese brewing conglomerate.

New Belgium co-founder Kim Jordan confirmed the announcement with a letter on Tuesday, saying that Kirin’s subsidiary will acquire 100 percent of the Colorado-based craft brewery. The deal is expected to close by the end of 2019, dependent on New Belgium’s employee-owners agreeing to the sale.

Wow — New Belgium, the fourth-largest craft brewer in the US, will be sold to a Kirin subsidiary. @Brewbound reports this is the end of the brewery’s employee-owned status.https://t.co/YPnqp2hwH5

— Leah Douglas (@leahjdouglas) November 19, 2019

This marks another American craft beer pioneer that will no longer be considered “craft” under the Brewers Association definition. It’s far from the first to do so, and it certainly won’t be the last.

New Belgium’s sale reiterates the bleak reality of successful national beer brands: Success is not sustainable once you reach a certain size. New Belgium is (was) 100 percent employee-owned. It makes some of the most popular beers in the country, including Fat Tire, its Voodoo IPA series, and a stellar lineup of sour beers. It’s carefully stepping into the FMB category with its Mural Agua Fresca. And in 2018, it was the fourth-largest craft brewing company in the country, out of more than 7,000.

And still, the economics of operating at that scale are impossible to sustain without selling. This is true of many other top craft breweries, too.

I see New Belgium was bought out and #beertwitter is mad. I can’t remember the last time I even considered buying a NB beer. Large national brands aren’t exciting and the purchase is usually supply chain related.

— Surly Bearded Viking Ginger (@Wiscobeergeek) November 19, 2019

Looking at the other BA-defined craft breweries, VinePair co-founder Josh Malin cleverly pointed out how the mighty are falling, starting with the top 15 craft brewing companies of 2018:

Yuengling produces sub-par light lager, and no beer geek considers it craft.

Boston Beer Co. is thriving thanks to flavored malt beverages (FMBs) such as Truly Hard Seltzer and Twisted Tea. It recently beefed up its beer portfolio by purchasing Dogfish Head Craft Brewery in May 2019.

Sierra Nevada’s Hazy Little Thing IPA is one of the most important IPAs right now. But it took impressive engineering to turn the brewery around after two years of falling sales of its flagship Sierra Nevada Pale Ale.

New Belgium sold to Kirin, one of the largest brewing companies in the world.

Duvel Moortgat, a Belgian brewery most definitely considered “big” by small(er) independent breweries in Belgium, owns Firestone Walker, Boulevard Brewing, and Brewery Ommegang in the U.S.

Gambrinus owns Shiner Beer and Truman Pils. Good for them!

Bell’s Brewery is kickin’ it, but it also pulled back distribution in Virginia and is in the midst of a dispute with a distributor there.

CANarchy, a brewery group including Oskar Blues, Cigar City, Three Weavers, Perrin, Deep Ellum, and Utah Brewers Cooperative’s Squatters Craft Beers and Wasatch Brewery, is backed by private equity firm Fireman Capital.

Stone Brewing has been ginning up press for almost two years now after suing MillerCoors in February 2018. On top of that, it shuttered its Berlin brewery, handing the keys over to BrewDog in April 2019. And its $90 million “True Craft” investment fund went by the wayside.

Deschutes laid off 10 percent of its employees last year and cancelled plans to build a new brewery in Virginia this year.

Artisanal Brewing Ventures — comprised of Victory Brewing, Southern Tier Brewing, Sixpoint Brewery, and, as of Wednesday, Nov. 20, 2019, Bold Rock Cider — is another rollup.

Brooklyn Brewery took investment from Kirin to the highest possible percentage (24.5 percent) to still be considered craft/independent.

Dogfish Head sold to Boston Beer.

SweetWater Brewing took private equity money from TSG Consumer Partners.

Minhas is a mystery.

I wish I was a little bit taller I wish I was a baller I wish I was a New Belgium employee owner

— Michael Kiser (@mpkiser) November 19, 2019

The message in so many bottles is clear: Staying afloat as a national or mid-sized brewery is nearly impossible in the current market. I predict we’ll continue to see breweries like these — Sierra Nevada, Bell’s, and Deschutes are probably next — merge, sell, or take private investment to keep treading water (beer?) in years to come.

Artisanal Brewing Ventures Acquires Hard Cider/Seltzer Brand

On Wednesday, Artisanal Brewing Ventures (ABV), owner of Victory Brewing, Southern Tier Brewing, and Sixpoint Brewery, announced the acquisition of Bold Rock Cider. The cider and seltzer maker is the first non-beer partner to join the group, and the second-most popular cider brand in the U.S., according to ABV.

“Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails,” John Coleman, CEO, Artisanal Brewing Ventures, said in a press release.

And so, another craft brewery group moves “beyond beer” to please promiscuous American palates. The future is now, people.

The article Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable appeared first on VinePair.

Via https://vinepair.com/articles/hop-take-new-belgium-kirin-acquisition/

source https://vinology1.weebly.com/blog/hop-take-for-national-craft-breweries-like-new-belgium-independence-is-not-sustainable

[isaiahrippinus]

Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable

Unless you live under a beer can-shaped rock, you’ve likely heard the news that New Belgium Brewing will be acquired by Lion Little World Beverages, a subsidiary of Kirin, a Japanese brewing conglomerate.

New Belgium co-founder Kim Jordan confirmed the announcement with a letter on Tuesday, saying that Kirin’s subsidiary will acquire 100 percent of the Colorado-based craft brewery. The deal is expected to close by the end of 2019, dependent on New Belgium’s employee-owners agreeing to the sale.

Wow — New Belgium, the fourth-largest craft brewer in the US, will be sold to a Kirin subsidiary. @Brewbound reports this is the end of the brewery’s employee-owned status.https://t.co/YPnqp2hwH5

— Leah Douglas (@leahjdouglas) November 19, 2019

This marks another American craft beer pioneer that will no longer be considered “craft” under the Brewers Association definition. It’s far from the first to do so, and it certainly won’t be the last.

New Belgium’s sale reiterates the bleak reality of successful national beer brands: Success is not sustainable once you reach a certain size. New Belgium is (was) 100 percent employee-owned. It makes some of the most popular beers in the country, including Fat Tire, its Voodoo IPA series, and a stellar lineup of sour beers. It’s carefully stepping into the FMB category with its Mural Agua Fresca. And in 2018, it was the fourth-largest craft brewing company in the country, out of more than 7,000.

And still, the economics of operating at that scale are impossible to sustain without selling. This is true of many other top craft breweries, too.

I see New Belgium was bought out and #beertwitter is mad. I can’t remember the last time I even considered buying a NB beer. Large national brands aren’t exciting and the purchase is usually supply chain related.

— Surly Bearded Viking Ginger (@Wiscobeergeek) November 19, 2019

Looking at the other BA-defined craft breweries, VinePair co-founder Josh Malin cleverly pointed out how the mighty are falling, starting with the top 15 craft brewing companies of 2018:

Yuengling produces sub-par light lager, and no beer geek considers it craft.

Boston Beer Co. is thriving thanks to flavored malt beverages (FMBs) such as Truly Hard Seltzer and Twisted Tea. It recently beefed up its beer portfolio by purchasing Dogfish Head Craft Brewery in May 2019.

Sierra Nevada’s Hazy Little Thing IPA is one of the most important IPAs right now. But it took impressive engineering to turn the brewery around after two years of falling sales of its flagship Sierra Nevada Pale Ale.

New Belgium sold to Kirin, one of the largest brewing companies in the world.

Duvel Moortgat, a Belgian brewery most definitely considered “big” by small(er) independent breweries in Belgium, owns Firestone Walker, Boulevard Brewing, and Brewery Ommegang in the U.S.

Gambrinus owns Shiner Beer and Truman Pils. Good for them!

Bell’s Brewery is kickin’ it, but it also pulled back distribution in Virginia and is in the midst of a dispute with a distributor there.

CANarchy, a brewery group including Oskar Blues, Cigar City, Three Weavers, Perrin, Deep Ellum, and Utah Brewers Cooperative’s Squatters Craft Beers and Wasatch Brewery, is backed by private equity firm Fireman Capital.

Stone Brewing has been ginning up press for almost two years now after suing MillerCoors in February 2018. On top of that, it shuttered its Berlin brewery, handing the keys over to BrewDog in April 2019. And its $90 million “True Craft” investment fund went by the wayside.

Deschutes laid off 10 percent of its employees last year and cancelled plans to build a new brewery in Virginia this year.

Artisanal Brewing Ventures — comprised of Victory Brewing, Southern Tier Brewing, Sixpoint Brewery, and, as of Wednesday, Nov. 20, 2019, Bold Rock Cider — is another rollup.

Brooklyn Brewery took investment from Kirin to the highest possible percentage (24.5 percent) to still be considered craft/independent.

Dogfish Head sold to Boston Beer.

SweetWater Brewing took private equity money from TSG Consumer Partners.

Minhas is a mystery.

I wish I was a little bit taller I wish I was a baller I wish I was a New Belgium employee owner

— Michael Kiser (@mpkiser) November 19, 2019

The message in so many bottles is clear: Staying afloat as a national or mid-sized brewery is nearly impossible in the current market. I predict we’ll continue to see breweries like these — Sierra Nevada, Bell’s, and Deschutes are probably next — merge, sell, or take private investment to keep treading water (beer?) in years to come.

Artisanal Brewing Ventures Acquires Hard Cider/Seltzer Brand

On Wednesday, Artisanal Brewing Ventures (ABV), owner of Victory Brewing, Southern Tier Brewing, and Sixpoint Brewery, announced the acquisition of Bold Rock Cider. The cider and seltzer maker is the first non-beer partner to join the group, and the second-most popular cider brand in the U.S., according to ABV.

“Bold Rock’s portfolio is a perfect complement to ABV’s other partner breweries by bringing consumers a leading hard cider, a new hard seltzer and a line of canned cocktails,” John Coleman, CEO, Artisanal Brewing Ventures, said in a press release.

And so, another craft brewery group moves “beyond beer” to please promiscuous American palates. The future is now, people.

The article Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable appeared first on VinePair.

source https://vinepair.com/articles/hop-take-new-belgium-kirin-acquisition/ source https://vinology1.tumblr.com/post/189210905969

[michaelsellars]

Tweeted

Tonight's horror-themed ale.#horror #beertwitter pic.twitter.com/JP9hOdTXbc

— Paperback Horror (@HorrorPaperback) November 9, 2019

[xavipostsfan]

Las etiquetas de cerveza independiente importan en las ventas. https://t.co/o7unvVJnSE #beernews #beertwitter #beer #cervezaartesanal #cerveza

Las etiquetas de cerveza independiente importan en las ventas. https://t.co/o7unvVJnSE#beernews #beertwitter #beer #cervezaartesanal #cerveza

— 𝙾𝙺𝚊𝚜𝚒𝚘𝚗𝚊𝚕 𝙱𝚎𝚎𝚛 𝙱𝚊𝚛𝚌𝚎𝚕𝚘𝚗𝚊 (@OKasionalBeer) June 2, 2019

via Twitter https://twitter.com/OKasionalBeer June 02, 2019 at 09:54PM

[xavipostsfan]

New Soma Glitch...!!! IPA 6,8% Beautiful! https://t.co/MmZdXxsyEB #craftbeer #cervezaartesanal #cerveza #somabeer #beernews #beertwitter https://t.co/Ry0GQl0EpB

New Soma Glitch...!!! IPA 6,8% Beautiful!https://t.co/MmZdXxsyEB#craftbeer #cervezaartesanal #cerveza #somabeer #beernews #beertwitter pic.twitter.com/Ry0GQl0EpB

— 𝙾𝙺𝚊𝚜𝚒𝚘𝚗𝚊𝚕 𝙱𝚎𝚎𝚛 𝙱𝚊𝚛𝚌𝚎𝚕𝚘𝚗𝚊 (@OKasionalBeer) April 4, 2019

via Twitter https://twitter.com/OKasionalBeer April 04, 2019 at 06:27PM