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justforbooks · 3 years

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Christopher Latham Sholes was born on February 14, 1819. He was an American inventor who invented the QWERTY keyboard, and, along with Samuel W. Soule, Carlos Glidden and John Pratt, has been contended to be one of the inventors of the first typewriter in the United States. He was also a newspaper publisher and Wisconsin politician.

Typewriters with various keyboards had been invented as early as 1714 by Henry Mill and have been reinvented in various forms throughout the 1800s. It is believed that Sholes drew inspiration from the inventions of others, including those of Frank Haven Hall, Samuel W. Soule, Carlos Glidden, Giuseppe Ravizza and, in particular, John Pratt, whose mention in an 1867 Scientific American article Glidden is known to have shown Sholes. Sholes' typewriter improved on both the simplicity and efficiency of previous models, which led to his successful patent and commercial success.

Sholes had moved to Milwaukee and became the editor of a newspaper. Following a strike by compositors at his printing press, he tried building a machine for typesetting, but this was a failure and he quickly abandoned the idea. He arrived at the typewriter through a different route. His initial goal was to create a machine to number pages of a book, tickets and so on. He began work on this at a machine shop in Milwaukee, together with a fellow printer Samuel W. Soule They patented a numbering machine on November 13, 1866.

Sholes and Soule showed their machine to Carlos Glidden, a lawyer and amateur inventor at the machine shop who was working on a mechanical plow. Glidden wondered if the machine could not be made to produce letters and words as well. Further inspiration came in July 1867, when Sholes came across a short note in Scientific American describing the "Pterotype", a prototype typewriter that had been invented by John Pratt. From the description, Sholes decided that the Pterotype was too complex and set out to make his own machine, whose name he got from the article: the typewriting machine, or typewriter.

For this project, Soule was again enlisted and Glidden joined them as a third partner to provide funding. The Scientific American article (unillustrated) had figuratively used the phrase "literary piano"; the first model that the trio built had a keyboard literally resembling a piano. It had black keys and white keys, laid out in two rows. It did not contain keys for the numerals 0 or 1 because the letters O and I were deemed sufficient:

3 5 7 9 N O P Q R S T U V W X Y Z 2 4 6 8 . A B C D E F G H I J K L M

The first row was made of ivory and the second of ebony, the rest of the framework was wooden. Despite the evident prior art by Pratt, it was in this same form that Sholes, Glidden and Soule were granted patents for their invention on June 23, 1868 and July 14. The first document to be produced on a typewriter was a contract that Sholes had written, in his capacity as the comptroller for the city of Milwaukee. Machines similar to Sholes's had been previously used by the blind for embossing, but by Sholes's time the inked ribbon had been invented, which made typewriting in its current form possible.

At this stage, the Sholes-Glidden-Soule typewriter was only one among dozens of similar inventions. They wrote hundreds of letters on their machine to various people, one of whom was James Densmore of Meadville, Pennsylvania. Densmore believed that the typewriter would be highly profitable, and offered to buy a share of the patent, without even having seen the machine. The trio immediately sold him one-fourth of the patent in return for his paying all their expenses so far. When Densmore eventually examined the machine in March 1867, he declared that it was good for nothing in its current form, and urged them to start improving it. Discouraged, Soule and Glidden left the project, leaving Sholes and Densmore in sole possession of the patent.

Realizing that stenographers would be among the first and most important users of the machine, and therefore best in a position to judge its suitability, they sent experimental versions to a few stenographers. The most important of them was James O. Clephane of Washington D.C., who tried the instruments as no one else had tried them, subjecting them to such unsparing tests that he destroyed them, one after another, as fast as they could be made and sent to him. His judgments were similarly caustic, causing Sholes to lose his patience and temper. But Densmore insisted that this was exactly what they needed:

This candid fault-finding is just what we need. We had better have it now than after we begin manufacturing. Where Clephane points out a weak lever or rod let us make it strong. Where a spacer or an inker works stiffly, let us make it work smoothly. Then, depend upon Clephane for all the praise we deserve.

Sholes took this advice and set to improve the machine at every iteration, until they were satisfied that Clephane had taught them everything he could. By this time, they had manufactured 50 machines or so, at an average cost of $250 (equivalent to almost $5,000 in 2020). They decided to have the machine examined by an expert mechanic, who directed them to E. Remington and Sons (which later became the Remington Arms Company), manufacturers of firearms, sewing machines and farm tools. In early 1873, they approached Remington, who decided to buy the patent from them. Sholes sold his half for $12,000, while Densmore, still a stronger believer in the machine, insisted on a royalty, which would eventually fetch him $1.5 million.

Sholes returned to Milwaukee and continued to work on new improvements for the typewriter throughout the 1870s, which included the QWERTY keyboard (1873). James Densmore had suggested splitting up commonly used letter combinations in order to solve a jamming problem caused by the slow method of recovering from a keystroke: weights, not springs, returned all parts to the "rest" position. This concept was later refined by Sholes and the resulting QWERTY layout is still used today on both typewriters and English language computer keyboards, although the jamming problem no longer exists.

Sholes died on February 17, 1890, after battling tuberculosis for nine years. He is buried at Forest Home Cemetery in Milwaukee.

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bestsewingmachinebrand · 4 years

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best sewing machine for home use

I wish this message helps you find the very best sturdy sewing equipment that accommodates your budget plan and matches your requirements.

Janome HD3000 Heavy Duty Sewing Maker

In our point of view, the Janome HD3000 is the most effective strong stitching maker you can get in 2020. It is actually a measure above the Janome HD1000 sewing machine (found listed below) in weight, components and also in performance. For an additional $50 you will definitely be actually acquiring an expert item for make use of in your most ambitious jobs. It is the greatest strong sewing machine in it's price variation.

Function Emphasizes:

18 built-in stitches

1 automatic 1-step buttonhole

Auto-needle threader

Free arm capacity

Reverse stitch lever

Thread stress insurance adjuster

Foot presser correction

Modifiable stitch size

Challenging storing case

Sturdy metal framework-- terrific for making quilts

Embroidery Velocity: 860 stitches per moment

25 year limited guarantee

This is the finest embroidery maker (also for a newbie) if you do not need an electronic stitching device or even hundreds of stitches. You will definitely be able to perform any sort of job (consisting of upholstery or even leather-made) despite just how thick the coatings of textile are. I have actually used this to stitch by means of 7 layers of hefty furniture fabric and it flew via it like it was 1 level. The sturdy steel structure, durability and quality of performance of this product is excellent.

Janome stitching machines are known for their excellent quality construct. They additionally support their sewing equipments with a 25 year restricted guarantee.

It could possibly extremely properly be actually the finest and also last sewing machine you ever have to obtain if you finish up obtaining the Janome HD3000 heavy obligation stitching equipment. It is a perfect overall residence stitching machine that conducts all activities perfectly as well as doesn't break the bank.

This equipment is actually best for making quilts, with plenty of area and also weight to partner with bigger jobs. The feed pet dog is effective at relocating your fabric with the stitching maker. I had easy quilting on it.

Pros

Can stitch through numerous coatings of textile

Automatic needle threader

Convenient string pressure insurer

Perfect for sizable jobs like quilting

18 stitch possibilities

Perfect stitching equipment for beginners or even knowledgeable users

Can lower the feed canine

25 year manufacturer's warranty

Drawbacks

No ornamental stitches

Our team experience this is the best sturdy sewing equipment you can buy for your house today. It is budget-friendly, expert, has terrific attributes and also best individuals of all ability amounts, including beginners. This stitching maker supplied the best embroidery knowledge away from all the makers our team evaluated.

Singer 4423 Extra-High Sewing Speed Machine

A less expensive option (around $150) you can easily acquire this fantastic singer sturdy stitching device. Like various other singer versions, the singer4423 heavy duty stitching machine has actually been one of the best selling models on Amazon.com for many years. This is actually since it is affordable, performs a fantastic task of everyday stitching jobs and has the best amount of attributes for the at-home seamstress.

Feature Emphasizes:

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A single thing that I suched as about this item was the layout as well as use of it is very crystal clear as well as direct. The stitch selection is really excellent and it does a definitely great project along with each one of the fundamental stitches. I have actually seen machines perform better along with ornamental ones, but the Singer 4423 still carried out a decent task along with all of them. This isn't really a big deal as most individuals do not make use of ornamental stitches quite typically anyways.

When testing with several levels of cotton it executed definitely effectively for the cost. The levels and also needle supplied via nicely and also the end results were nice. Nonetheless, when relocating to bigger textiles, like denim, this item really did not carry out as well. It had a lot more trouble feeding the fabric through and also it wasn't solid good enough for my taste to accomplish the task correctly.

If you really want one to make use of in your house for day-to-day sewing tasks as well as aren't mosting likely to be actually dealing with several thick, hefty textiles, then the Singer 4423 is a perfect choice. Singer sewing machines are really great for the enthusiast who may not be going to be putting their's by means of a bunch of hours of wear and tear. This is perhaps the best heavy duty sewing devices for an amateur. Nonetheless, if you intend on utilizing a it for a small business or additional requiring projects, then you should seriously take into consideration among the Janome sturdy versions examined on this webpage.

Although this version is the very best heavy duty sewing machine to purchase if you are on a budget; it isn't just for amateurs. Consumers of any capability degree are going to really like this sewing maker as well as will definitely be happy it is actually therefore economical.

Pros

Rapid stitching rate

Inexpensive price factor

Tough steel sturdy metal frame

23 stitches to select from

Disadvantages

No adornment stitches

Janome HD1000 Strong Embroidery Equipment

Weighing at over 20 pounds the Janome HD1000 heavy duty stitching equipment is actually constructed to take care of major sewing upholstery tasks efficiently. If you are actually mosting likely to utilize it a whole lot, yet do not wish to break the bank after that this maker is actually an exceptional choice.

Attribute Emphasizes:

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This thing will take care of everything that you throw at it. I have tried leather, coatings of denim, you name it, it can do it. It is a true work-horse and also the end results are actually impressive. For under $300 this is an impressive buy in this group.

I was actually extremely pleased with the attributes, sewing rate, sew high quality as well as even the peaceful way it went about its job. This product is actually developed to last along with a rare aluminum framework that possesses that traditional stitching maker feel and look.

Pros

Automatic needle threader

Fantastic functions for price

Great stitching equipment for quilting

Suitable for quilting as well as various other huge tasks

Solid feed pet dogs

Free upper arm

Disadvantages

Limited stitch collection

Even more inexpensive than the Janome HD3000 heavy duty stitching maker, this is actually a definitely great distance runner up option. The HD1000 is the most ideal strong stitching maker at it is actually price point. The 25 year manufacturer's warranty is actually likewise a welcome alternative.

Our experts have actually done our analysis as well as put together a checklist of the best heavy duty sewing devices for usage in your residence. Let's get in to our reviews ...

The following reviews are assessments I think are presume are actually heavy duty massive obligation you makers buy may your home today. In our viewpoint, the Janome HD3000 is actually the ideal hefty responsibility stitching device you can easily get in 2020. If you don't need to have an electronic sewing equipment or even hundreds of stitches, this is actually the ideal sewing maker (even for a novice). Our team feel this is actually the best massive role sewing machine you can purchase for your home today.

Singer 4452 heavy duty Sewing Device

The Singer 4452 sewing machine is actually a strong stitching maker along with a variety of components. This machine possesses much more than two dozen stitches (featuring a 1-step buttonhole), automatic threading and fast sewing.

Whatever venture you have in mind, the 4452 sturdy sewing machine can easily manage it.

Function Highlights:

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Some of the a lot more aggravating, or time-consuming, elements of sewing is threading the equipment. The 4452 possesses a threading pathway imprinted directly on the equipment, as well as the automatic needle threader are going to string the eye of the needle for you. You can easily state good-bye to eye tension and frustration. Beginners are going to receive a lot of make use of out of it.

One thing you'll such as concerning the 4452 is its own high sewing velocity. The maker can carry out 1,100 stitches every minute, which implies that you obtain ventures done much faster.

The strong metallic steel framework allows for skip-free stitching, even when working with, bedspreads, strong materials or even levels of cloth.

The Singer 4452 strong sewing device also enables you to go down the feed bar to disengage the feed dogs. This makes it very easy to affix switches or darn belts as well as jeans. You can additionally utilize this attribute for free-motion sewing as well as is a great quilting machine.

Singer developed this device with a motor that's 60% stronger than standard sewing machines. You'll have the capacity to sew by means of heavyweight materials effortlessly.

The 4452 additionally includes a variety of add-ons, featuring:

Also feed/walking presser feet for levels of materials

Non-stick presser feet for plastic and also natural leather

5 x dimension 16 needles

Clearance plate for more thick seams

4 presser feets: all-purpose, buttonhole, button and zipper

Seam ripper/lint comb

Stitching needles

Bobbins

Quilting quick guide

Complementary spool pin

Screwdriver

All devices are effortlessly held in the accessory tray. Singer likewise features a soft dust cover for the device. This is among our favorite heavy duty stitching equipments within this price selection.

The latest version of the 4452 heavy duty stitching device on the market place today consists of a more effective motor. This are going to significantly boost your stitching knowledge coming from the previous version.

Pros

Swift sewing velocity

Automatic needle threader

Attractive stitches

Drop feed

Best value for the price

Disadvantages

No manual velocity management

Singer 4411 Sturdy Embroidery Maker

The Singer 4411 sturdy sewing maker is actually a walk out from the 4452 in regards to components, but this equipment is actually equally as with the ability of handling challenging ventures.

Its own style is similar to the 4452, as well as the design boasts the same tough building and construction.

Feature Features:

11 integrated stitches, including 6 standard, 4 aesthetic and 1 auto buttonhole

Stainless-steel mattress platter-- excellent for making quilts

Leading drop-in bobbin with clear scenery cover

Adjustable stitch length and distance

4-step buttonhole

Integrated reverse sewing

Embroidery speed: 1100 stitches every min

25 year restricted guarantee

The top drop-in bobbin component is hassle-free and also very easy to put and also take out. The clear view deal with allows you to keep an eye on your thread whatsoever times.

The stainless-steel mattress plate enables you to stitch effectively, as textiles conveniently soar around the device.

Singer likewise enables you to individualize the appearance of a stitch through changing the span and width. The highest possible size-- 6mm-- will definitely offer your stitches an evident, strong appearance.

There's a reverse embroidery component to be sure that your stitches don't decipher. Reverse stitches are typically used at the beginning and end of a seam.

4 presser feet are featured using this machine: all-purpose, buttonhole, zipper feet, switch sewing foot.

Singer also makes it simple to start stitching along with your device due to the Singer Stitching Associate Application. You can utilize this app to check out tutorials as well as also watch the most frequently asked questions regarding your device.

If you're looking for a stitching device that gets the job done without each of the bells and also whistles of even more pricey makers, this Singer sturdy stitching machine is actually a terrific option.

Pros

Great amateur stitching machine

Fast sewing velocity

Modifiable stitch duration command

25 year guarantee

Cons

Restricted stitch selection

Brother ST531HD Strong and also Durable Sturdy Embroidery Equipment

Solid and Difficult describes the Brother ST531HD strong stitching equipment well. While this device is excellent for everyday sewing and mending, it can easily likewise handle more difficult jobs that sewing machines can not manage.

Bro stitching equipments are known for having a great deal of features for their rate factor. They deliver a ton of market value for your amount of money.

Function Features:

53 built-in stitches to choose from including 1-step auto-size buttonhole

Automatic needle threader

6 accessory feets, consisting of spring activity zigzag, zipper, blind stitch, switch, buttonhole and also nonstick embroidery

Strong heavy duty, resilient metal frame-- appropriate for quilting

Steel needle plate

Free branch

25 year restricted service warranty

Stitching velocity: 800 stitches every moment

This Brother sewing machine is actually straightforward in design, but simple to use. Every one of the stitches are noted in a layout on the front of the maker. Controls are discovered on top and also edge of the machine for easy availability during the course of usage.

The ST531 can easily manage any kind of form of textile material, coming from lightweight silk to around 6 layers of jeans. That is actually fairly impressive for any type of sturdy sewing maker.

The long lasting metal structure allows for skip-free sewing, and the steel layer permits you to feed textile with the device as properly as feasible.

A steel hands protector is actually featured to secure your fingers as you stitch. Brother also consists of three heavy duty needles: # 16, # 14 and # 11.

With bunches of excellent attributes, this embroidery maker is quite simple to get up and also managing conveniently with the automated needle threader.

The free of cost upper arm allows you to stitch belts, sleeves as well as pant lower legs effortlessly.

Brother likewise features a training VIDEO, that makes it thus simple to find out how to utilize your device. You can additionally find tutorials online.

Brother's ST531 mechanical sewing equipment may tackle any type of project you toss at it, whether you intend to partner with jeans or cotton. The adornment stitches are going to give you incorporated possibilities to easily make the trend you choose.

Pros

Aesthetic and also embroidery stitch alternatives

Strong steel structure

May stitch hefty product like denim and cotton

Cons

Lighter frame that on the list

Brother stitching makers supply wonderful market value for their price and also this design is actually no various.

Brother ST371HD Powerful and Tough Embroidery Equipment

Brother delivers the ST371HD strong sewing equipment that is actually the company's Challenging as well as powerful model. This stitching equipment is made to overcome heavy, massive components and also uses a definitely light-weight style, creating this the go-to selection in portability.

Feature Highlights:

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Tackle sturdy fabric along with the ST371HD heavy duty sewing maker, from jean to canvass and also burlap. Suede as well as leather-made can also be rapidly stitched with because of the highly effective motor and also versatility of the embroidery device. It operates terrific along with a strolling foot.

A free of cost arm design attribute permits you to bring in simple and also simple stitching corrections to sew sleeves, pipings and also even belts. When it comes time to thread your needle, you can feel confident that you'll string in record opportunity because of the automatic needle threading system.

The jam-resistant bobbin remains in the drop-in type, as well as makes it easy and also fast to get your following project ended up as well as started.

There are actually 6 flexible presser feet provided together with a non-stick feet, which is excellent for quilting as well as more thick materials. Certainly never fret about the presser feet receiving gotten and also leading to the fabric to move slowly via your hands in the course of procedure.

You'll be ready to start your upcoming sewing venture instantly after unboxing thanks to the assortment of featured add-ons, featuring:

3-piece needle collection

4 bobbins

Added spool pin

2 spool hats

Flexible feet

Instructional VIDEO

Brother stitching equipments have some great benefit options. This stitching machine consists of a tutorial VIDEO resource that enables consumers to rapidly get going with their brand-new mechanical embroidery maker. Easy stitching and also electrical power are what splits this embroidery maker from the competition. Individuals also include concerning the simplicity of sewing through suede and other thick, heavy material.

A dust cover is also included to safeguard the device's internal components coming from dust, which can easily result in a lot faster failure and reduced the endurance of the sewing equipment.

Automatically-sized buttonholes allow you to produce every little thing, coming from jean pants to tee shirts as well as also jackets using the exact same, trustworthy Brothe stitching device. You do not also need to oil this maker, depending on to the guide.

Visit here for cost, more customer reviews and also info on the Brother ST371HD heavy duty stitching maker on Amazon.com.

Pros

Feature-rich maker consisting of needlework stitches

Free arm

Automatic needle threader

Exciting sewing equipment for beginnners

Disadvantages

Light in weight thus might relocate when teaming up with bigger information

One of the extra annoying, or time-consuming, parts of sewing is threading the equipment. You may additionally use this function for free-motion embroidery as well as is a great quilting device.

Suede and also natural leather may also be swiftly sewn via many thanks to the powerful electric motor and versatility of this sewing device. This stitching maker features a training

VIDEO quick guide that makes it possible for customers to promptly get begun along with their brand new technical embroidery maker. Easy stitching as well as power are what divides this stitching machine from the competition.

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serpsupseoccontent · 4 years

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17 Ways to Help Small Businesses Impacted by COVID-19

The reach of COVID-19 is vast, and its economic impact is dire. It’s up to us to do whatever we can to help small businesses impacted by COVID-19. Maddy Osman / April 17, 2020

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Since COVID-19 has become a full-blown pandemic, unemployment rates have skyrocketed as businesses are forced to shutter their doors for the sake of public health.

It is certainly a stressful time, especially for small business owners who have much smaller coffers to sustain them.

If you’ve checked your email recently, you may have noticed all the businesses sending out notifications letting their consumers know how they are trying to help.

It is admirable to see individuals and organizations coming together to offer assistance to those in need.

If you would like to join the ranks of the helpful, here are 17 ways to help small businesses impacted by COVID-19.

1. Volunteer On Behalf of Your Company

If you are not a member of the at-risk community, consider getting out there and doing some hands-on volunteering on behalf of your company.

Meals on Wheels expects the number of individuals in need of their meal delivery service to increase and is actively looking for volunteers.ADVERTISEMENT

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You can also do the out-and-about – like shopping or picking up prescriptions – for at-risk individuals in your neighborhood.

Post on a community Facebook group or, if you live in an apartment building, help your direct neighbors by putting a notice in the lobby.

If you’re not able to brave the outdoors, but you have a sewing machine, you can join the ranks of people making homemade non-medical masks.

They are easy to make, and a growing number of hospitals are requesting them to help extend the life of their N95 masks, which are in desperately limited supply.

2. Take to Social Media & Amplify Messages

Instead of spending your days listlessly scrolling, make an active effort to follow and share the posts of companies you want to support.

Make a Twitter list so that you can make this an ongoing effort.

Amplify messages from small businesses with minimal effort and provide them with the most valuable advertising there is – word-of-mouth.

If they’re running an awesome promotion to boost their sales, retweet it to your followers.ADVERTISEMENT

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If you have a loyal following, your social media boosts can also add credibility to the company you’re vouching for.

3. Choose Credits Over Refunds

If COVID-19 prevents a company from providing the product or service you ordered, wherever possible, choose a credit rather than a refund.

With the economic hit of the pandemic on small business owners and entrepreneurs, this distinction might be the difference between them making rent this month – or not.

4. Order (More) Take Out & Delivery

You may finally have the time in quarantine to cook your own meals, but don’t forget to consider the dire situations of your favorite restaurants.

Usually, restaurants only make a small amount of money from take-out orders.

However, with dine-in temporarily restricted in most cities and towns, take-out and delivery have become most restaurants’ sole source of income.

Order online and you can keep a Grubhub or DoorDash driver employed as well.

Just make sure that you’re tipping well – these people are working on the front lines of dealing with a dangerous disease.

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Toast is a popular Point-of-Sale (POS) system for the food industry that has created a website to facilitate take-out and delivery purchases.

Rally for Restaurants lets you add your favorite restaurants for consideration and will even make a donation to other organizations feeding the community.

5. Buy Credits or Gift Certificates to Use Later

If you can’t frequent a business right now, either because you are in quarantine, or the company is temporarily closed, consider purchasing credits or gift certificates that you can use later on.

This cash flow will mean a lot right now while incomes are lean, and you can make use of your purchases when it’s safe to do so.

In Asheville, a public relations and marketing and agency called Bright Planning started a website – Asheville Strong – where consumers can find a directory of local small businesses that are offering gift cards.

If you have the skills, consider making something similar for your local community.

6. Use Your Expertise to Help Struggling Businesses

If you have the time and ability, consider using your skills to build an ecommerce website for a brick-and-mortar business to move their sales online.ADVERTISEMENT

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Or, if you’re an expert in enterprise and have strategies that can help small businesses bounce back from the economic upheaval of COVID-19, you’re in a unique position to offer tangibly useful information to the companies that need it.

For example, Ahrefs is currently offering premium content for free – their popular blogging for business course.

If you don’t have a course already built, put together a webinar filled with detailed, helpful content that you’re uniquely qualified to teach.

You can combine your audience with someone who works in an adjacent position to make a presentation that goes further.

And if hosting a complete webinar on a brand new topic is more than you can commit to right now, trying making things simpler.

Erin Flynn, of Successfully Simple, sent an email to her subscribers asking for any business questions they had and responded to all of them with personalized Loom videos.

7. Organize Your Expert Friends to Share Knowledge

If you’re especially well-connected in your industry, you can go beyond a webinar and organize a virtual summit.ADVERTISEMENT

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Gather experts and offer free access to their presentations for 24 hours.

After that, you can host the content and charge a small fee that will not only add value, but also help recoup any costs.

Give your experts an affiliate link so that they are incentivized to share it with their followers.

Whether you decide to organize a virtual summit or stick to a simple webinar, remember that the goal here is to serve, rather than profit.

8. Offer Free Office Hours

If you’re a business that is geared toward helping other businesses, you can offer free consultations to small businesses that have been impacted by the COVID-19.

First, take the time to listen so that you understand the current state of affairs and problems they’re facing.

Then, use your expertise to tell them how to generate more leads, market their business on social media, or whatever your company is best positioned to offer.

Note from the author: this is something that I’m doing – tweet me for my calendar scheduling link!ADVERTISEMENT

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9. Advertise Free Offers From SaaS (Software as a Service) Companies

Many SaaS companies are offering incentives to counter the negative impacts of COVID-19.

Share their offers with the small business owners who can use these discounted services the most right now.

They might find something that is not only inexpensive in the short-term but indispensable to the growth and success of their company as we come out of the crisis.

Helping to facilitate this connection is win-win for the SaaS company offering the deal and the small business owner taking advantage of it.

You can also take advantage of these offers yourself.

By adopting one of these tools, you are supporting their efforts.

Then, if you discover something you truly love and can’t live without, you can support those businesses further by upgrading to a paid service after a month or two.

10. Provide Free Access to Your Service or Platform for Specific Groups

If your company has the financial capacity to support a certain number of unpaid users, you can follow the lead of other businesses that are offering free services right now.ADVERTISEMENT

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To reduce risk, consider limiting this offer to specific groups (medical professionals, educators, etc.) to make it reasonable for you, while still making an impact where it counts.

Many large companies who have the means are already doing this.

Adobe is offering temporary at-home access to students and teachers for free.

Multiple internet providers have stepped up as well, offering free broadband, equipment, and installation to students who are now learning from home.

11. Research & Recommend Funding Options

There are resources available for small businesses that are being hit hard by the effects of COVID-19.

You can do the leg work of researching some of these options and sending whatever seems like a good fit to relevant small businesses that you care about.

Businesses focused on the arts have quite a few relief funds set-up, both nationally and locally.

The Federal Reserve has also lowered interest rates to 0%, so many small businesses can take out loans to stay afloat.

Then, there’s the CARES Act, which can provide some relief for paying salaries, rent, and other related expenses in the form of forgivable loans.ADVERTISEMENT

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On a related note, if you have any experience in applying for loans, you can directly help a small business owner do just that.

12. Extend Payment Terms

If you’re in a position to offer loans or you have business customers set-up on payment plans, you can extend the payment terms to help with their current cash flow situation.

If you’re a company that normally bills at net-30, you can temporarily change it to net-60 or more.

13. Shorten Payment Terms

On the other side of the coin, if you owe money to a small business and they have given you longer payment terms in the past, see if you can speed up the payment process.

Having good cash flow is more important now than ever for small businesses.

14. Create a Coronavirus Resource Center

On the other side of the coin, small businesses should also do what they can to efficiently help communicate the current state of affairs with customers.ADVERTISEMENT

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Put together a page on your website that updates users on the details of your business (adjusted hours or pricing) and how you are helping (don’t forget to note COVID-19 schedule changes on Google My Business, as well).

You can include articles and resources that may be useful, including any grants or funding opportunities you’ve found that are relevant to your audience.

Make sure the page is easy to find, and focused on being helpful.

You can also start a hashtag to direct users back to this page, like GoDaddy has done with Open We Stand.

15. Encourage Your Employees to Buy from Small Businesses

If you are still fully operational, find ways to encourage your employees to make purchases that support small businesses.

Set up a program that covers the cost of virtual classes for fitness or job training.

Mark Cuban (of Shark Tank) set up an employee rewards fund that reimburses his employees when they make coffee or lunch purchases from local, independent businesses.ADVERTISEMENT

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The key here is to focus on getting dollars flowing to small businesses, rather than large corporations that are better positioned to absorb the impact of the pandemic economy.

16. Adjust Your Methods of Support

Prior to COVID-19, most of us could easily support small businesses by shopping local.

But when “local” has come to mean your apartment or house, you need to adjust.

Instead of walking into a store, get in contact online or by phone and see if you can arrange for delivery or curbside pick-up.

Rather than going straight to the convenience of Amazon, consider what local businesses you can contact for the same products.

With their doors shuttered, most are ready and willing to bring their products to you.

17. Set up a Cash Fund or Grant

More than 37 million jobs are vulnerable to layoffs as a direct result of the COVID0-19 economy, according to a study done by the US Private Sector Job Quality Index.

Even more troubling is the fact they involve low-wage positions held by the people who can least afford to be unemployed.ADVERTISEMENT

CONTINUE READING BELOW

The food, retail, education, and events industries will be hit the hardest.

If your company has the ability, you can set up a fund to help companies and employees that have lost income.

Facebook is giving out $100 million in cash grants to small businesses and Salesforce set up a $1.5 million coronavirus fund for affected citizens in San Francisco.

Even comparatively smaller businesses, like Wordfence, took aim at the financial impact of WordCamp Asia’s cancellation by setting up a $10,000 fund to help businesses and individuals who had arranged to attend the event recoup travel expenses.

If you don’t have a chunk of money to throw down, you can donate a portion of proceeds from a particular product or for a set amount of time.

This can go to any organization you choose, be it a nonprofit, small business association, or relief effort.

Consider the global impact of the virus and check out Kiva, which connects entrepreneurs with microloans, and has been doubling down on their efforts to help those impacted by COVID-19.ADVERTISEMENT

CONTINUE READING BELOW

Jenna Kobryn, Local Search Expert & SEO Strategist at Healthgrades, suggests businesses:

“Partner with local charitable organizations to support members of the community who are most vulnerable during this time. Building goodwill is long-lasting PR and many are in need.”

No matter what you do to help, consider the fact that this crisis presents an excellent opportunity to create a positive perception of your business while actively helping where it matters.

Final Thoughts: 17 Ways to Help Small Businesses Impacted by COVID-19

The reach of COVID-19 is vast, and its economic impact is dire.

Small businesses are hurting the most. It’s up to us as a community to do whatever we can to help our neighbors.

Whether it’s with monetary support, volunteering our talents, or even just ordering some Chinese food from a local establishment, every bit counts.

If we work together, we can keep our bodies and our businesses healthy.

The post 17 Ways to Help Small Businesses Impacted by COVID-19 appeared first on SERPs Up SEO Content.

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bestcartreviews · 4 years

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Bosidin Facial & Body Hair Removal (Women & Men) Review 2020

Bosidin Facial and Body Hair Removal for Women & Men 2020 - It is usual if you are also depressed with unwanted hair on your body. Whether it is men or women, unwanted hairs can easily spoil a person's appearance. Are you also fed up with those unwanted hairs on your body? Since they are present on the arms, armpits, legs, lips, chin, neck, or in intimate areas. Then we have something for you. Although people not much accept waxing, especially if your skin is sensitive, then you may experience redness and irritation after waxing. Since hair breaks from the roots at the time of waxing, so one can experience significant pain. While hair removal creams are made with chemicals that deteriorate the appearance of your skin over time, therefore, now you need to come out from all those traditional hair removal methods. Hence, here we will provide you a brief Bosidin hair removal review. Because it is an innovative technique that will give you rid of that unwanted hair forever.

BoSidin Facial & Body Painless Permanent Hair Removal 2020

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360° Surround Cooling Technology Equipped with a cutting-edge surround ice panel, the 360° Surround Cooling Technology takes care of your skin. Since this Technology Cool down the area rapidly, which can reduce the size of your pores and give you complicated skincare. Strictly Pick Medical-Grade Material BoSidin Facial & Body Painless Permanent Hair Removal for Women & Men opt for medical-grade high-end material and controls each linkage of manufacturing course of action according to the level medical-grade. It has introduced Optimal Pulse Technology, which is industry-leading. First Choice of Dermatologist BoSidin has gained specialized support from medical experts and dermatologists. Therefore, through this hair removal system, you will get the type of treatment that will provide you salon experience, and everything will be happening under the solitude of your own home. Clinically tested results show that up to 96% hair lessening realized just after three treatments. Adjustable light Besides, in this Bosidin, to make sure gentle but efficient treatment, you also get five adjustable light energy settings; you can fine-tune the level according to the hair growth and skin area. What are the pros and cons of BoSidin Facial & Body Painless Permanent Hair Removal? Also, Read Aprilaire 700 vs 800 Reviews Wheelchair Carrier for the Back of a Vehicle Review Best Small Sewing Machine Reviews for Hemming TheraGun G3 vs G3Pro Review 2020 MedMassager MMF06 11-Speed Diabetic Foot Massager Review Nikon 7577 Monarch 5 10x42 Binocular Review Conclusion In the end, we can only say that if you also fed up with all those unwanted hairs, because of these hairs, you were unable to wear short clothes. Besides, if you fear of waxing and fears from opting other hair removal treatments then bring this Bosidin hair removal at your home and be ready into your home into your spaw. Besides, you also get an instruction manual with this innovative system that makes the whole work easier for you. Follow the Bosidin hair removal instructions and have a beautiful silky smooth skin. Whether you are a man or woman, the need for hair removal is a must for each individual. So don't delay because it can permanently remove all those unwanted hair to which you were deciding to remove by those painful wax methods. So buy this right now! Read the full article

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ladystylestores · 4 years

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COVID-19 Fashion School Grads ‘Pushing the Industry to Go Virtual’ – WWD

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“You are the chosen class,” said Oprah Winfrey. “Building your community is how you change the world,” said LeBron James. “Leave behind the old ways of thinking that divide us,” said former President Obama.

Some of the biggest names on the planet converged for a virtual graduation special over the weekend to celebrate the class of 2020. The message? The coronavirus has been hard on all graduating students — high school and college — who must face a historic level of uncertainty when they were just raring to go into the world.

The quarantined months have been particularly hard on students of such hands-on disciplines as fashion, textile and product design, whose final collections had to be completed on bedroom floors instead of classrooms, and often without supplies, drawing tables, pattern-making equipment or sometimes even sewing machines.

Graduation celebrations were scrapped, and long-awaited debuts into the fashion world, via the graduate runway show, along with them. And as unemployment soars and fashion retail and brand bankruptcies loom, students face a challenging future.

But there are glimmers of hope in leaving behind those old ways of thinking, as Obama called them. In the first part of our class of 2020 series, WWD saluted the next generation of fashion designers and trailblazers at the Rhode Island School of Design, ArtCollege of Design and Savannah College of Art and Design. In part two, we shared the experiences of students at Academy of Art University, Otis College of Art and Design and Kent State University.

In the final part of the series, WWD takes a look at what’s being done differently for graduation, as well as some words of wisdom from students, faculty and administrators, at the Fashion Institute of Technology, the New School’s Parsons School of Design and the Fashion Institute of Design and Merchandising.

FASHION INSTITUTE OF TECHNOLOGY, NEW YORK CITY

New graduation plan:

FIT is planning an in-person undergraduate commencement in October at the Hulu Theater at Madison Square Garden and a separate graduate school commencement ceremony. FIT will recognize the class of 2020 with a virtual graduation week celebration that began May 18. Since FIT’s annual “Future of Fashion” runway show was canceled, senior thesis collections will be featured on a web site, which will include a dedicated page for each graduate, representing five areas of specialization. In addition to social media visibility, FIT will produce an exhibition and film in the fall, featuring designs selected by industry experts and faculty (assuming it is safe to do so).

Career counseling:

FIT’s Career Internship Services continues to support graduating students with career preparation and development. In response to COVID-19, FIT recently hosted its first virtual career fair, in addition to offering students ongoing workshops to enhance virtual presentation skills for job interviews. “We’ve also been working with employers to understand their current needs, and continue to share related insights with our graduates so they can pivot as necessary, and communicate solutions during job interviews,” said Troy Richards, dean of the School of Art and Design. “Getting a job is going to require entrepreneurial skills. It might take a bit longer to find a job, but our students are so well prepared to hit the ground running, they will make a place for themselves.…We’ve also offered training in CLO 3-D software so students could translate their designs into digital models, strengthening skills during this time when everyone is speeding up production and cutting costs. Students have benefited significantly from feedback from industry critics, as well, as part of our senior program.”

Student wisdom:

“During this time, we are all encountering circumstances and challenges that we never expected. As I was approaching graduation and the beginning of my career, I was anticipating both an exciting period of growth, as well as an unknown path. It now seems that this path will be even more unpredictable. However, I believe that this unstable time creates an environment for young designers like myself to reimagine the boundaries and possibilities of the fashion industry. There is so much opportunity for exploration and innovation. Despite uncertainty, I look forward to the future, and I believe that my peers and I have the chance to bring new perspectives and vision to the table.”

— Annalisa Ebbink, BFA, fashion design, sportswear

“Every coin has two sides. The uncertainty destroys all my plans for the year, but also creates opportunities. After graduation, although it might be hard to find a job right away, I believe that the fashion industry will actively and positively face the situation. I believe that opportunities for new designers like me will appear. Under the current circumstances, I have had time to slow down, more time to think, to read and to develop skills for both my professional and personal interests. I will continue to pay attention to what is happening and respond accordingly based on the situation. Embracing and accepting the uncertainty, creating more value, will be the first choice for me.”

— Anqi Jiang, BFA, fashion design, knitwear

“This is definitely not the future I thought I would be graduating into, but FIT has provided me with the skills to adapt in this ever-changing world and I am interested to see how the fashion industry changes as we all heal.”

— Elle Klein, BFA, fashion design, sportswear

“When the future seems uncertain, I like to remind myself to breathe and continue moving forward. Every generation has dealt with difficult moments, like this one, but with our creativity and the skills we have learned we will find answers and solutions.”

— Giulia Rao, BFA, fashion design, knitwear

“To be honest, I’m a little frightened to graduate in this unfortunate time. However, I believe that our new generation’s biggest strength is that we are able to achieve a creative solution and find our way to adjust toward a better circumstance. Because of what is happening now, many of us are understanding the importance of sustainability. Personally, I encourage people to buy less and style more, and I hope many people will realize that the world doesn’t need fast fashion and that they don’t need to buy every single item on trend to be stylish and chic. Therefore, I think the current situation will be a push that we needed for many years.”

— Babi Byambatsogt, BFA, fashion design, sportswear “I have the drive to do anything in this world. A virus shut down the world, yet I am still chasing my dreams. Let’s take this time to grow, evolve and love one another.”

— Kenneth Ivey, BFA, fashion design, sportswear

“People have made me feel positive during this global virus, even about facing the future. Everyone has been forced to face the risk of losing their jobs or maybe even people they’ve loved. This year became more difficult and challenging for all students who are preparing to graduate. The only thing that we can do now is keep ourselves and our families safe and remain positive. We are facing a new era that interconnects physical and digital lives. Moreover, everyone is pushing the fashion industry to go virtual. For example, we have seen several brands using AR, 3-D and CGI technology in advertising themselves for the past few seasons. I talked to several friends and they strongly expressed their thoughts about developing new technology. Since we didn’t choose to live in an uncertain world, we must make the choice to make our lives more stable. I deeply encourage people to stay strong, even if the coronavirus makes us all feel like we are suffering and are overwhelmed. We have been forced to leave our comfort zone but all of us are going to face a better world tomorrow.”

— Ka Ho Kam, BFA, fashion design, sportswear “As Abraham Lincoln once said, ‘The best way to predict the future is to create it.’”

— Irene Xiaoyu Zhang, BFA, fashion design, knitwear

Faculty Wisdom:

“Every graduating class at FIT is special, but this year’s class has demonstrated real grit and proven their ability to adapt and overcome even the most challenging obstacles put in their way. I am confident that they will continue to use their immense gifts, creativity and remarkable work ethic to reach their full potential, and I look forward to following their careers. Like so many previous FIT alumni, I am sure they will be successful, and define success on their own terms.”

— Troy Richards, dean, School of Art and Design

“To the 2020 graduates of the fashion design program — you overcame the challenges that this semester presented. Often with limited resources — you designed and created beautiful garments, a testament to your tenacity, ingenuity and future success. Congratulations.”

— Sandra Markus, chair and professor, fashion design

“This is the moment we have to rethink what being a designer is. We don’t know what’s going to happen in the future, but it’s an exciting moment to make something new and different come out of it. You can be the designers of a new age.”

— Tom Scott, assistant professor, fashion design

“See the unusual in the usual, and what feels like a collapse is nothing more than space for new ideas.”

— Amy Sperber, assistant professor, fashion design

“Creativity comes out of restriction. You’ve proven that being innovative, influential and inspired has no boundaries.”

— Nicole Benefield, assistant professor, fashion design

PARSONS SCHOOL OF DESIGN, NEW YORK CITY

New graduation plan:

The Parsons graduation ceremony went virtual on May 13 via Zoom for students and their loved ones across the globe. The hourlong program included remarks from Parsons leadership, program directors, faculty and students. “While circumstances are undoubtedly different this year, a few things remain constant. This includes our students’ unwavering dedication to and passion for their work as well as our commitment to celebrating and showcasing their achievements as widely as possible,” said interim dean Jason Kass. “As is always the case, our graduating students have done amazing work this year that explores new possibilities, terrains and futures for fashion. We are so excited to share this work with the public in the coming weeks and through a digital format that will be as uniquely Parsons as our typical on-site activations.”

Career counseling:

“Parsons understands that our graduates are anxious about their futures in ways that are extraordinary, and we will be working with all students to ensure that they feel prepared and supported as they enter an uncertain job market,” Kass added. “Our School of Fashion program directors continue to work closely with graduating students to help them identify productive ways forward. In some instances, this includes pairing students with industry mentors while in others, it means holding regular Zoom sessions for students to share their anxieties as well as ideas. Now is a time for forward-thinking action and creative problem solving, both of which are at the core of a Parsons education.”

Student wisdom:

“After four years of blood, sweat and tears — managing school while working to support myself, commuting from a different state, and oftentimes crashing at school or at my friend’s place to wake up and repeat the endless grind — I want to be celebrated in the best way possible with my rest of my mates. But because that’s not possible beyond Zoom calls at the moment, I’m just trying to make the best of it through digital platforms. As much as I’m going to miss school, running into people to talk about useless crap, pulling all-nighters with the dress form and celebrating our survival through each semester with the same people that pained through with me, I continue to remind myself that this isn’t the end to my learning, to meeting, connecting and creating.”

— Sayo Watanabe, School of Fashion 2020

“This pandemic situation is a tough time, but it also lets people rethink about lots of aspects of our life, for me it shifts my view on human connection and technology. The situation has also affected how I approach my thesis as well. This graduation doesn’t mean an end, I will definitely keep working on what I believe, and what I care about.”

— Danlin Zhang, School of Fashion 2020

“We were told on the first day to center our process around who we love, what we care about, the community that surrounds us, and above all, to demand excellence of ourselves. This way of thinking will be carried with me throughout the rest of my career and life. I look forward to nothing but excellence from the class of 2020.”

— Katya Ekimian, School of Fashion 2020

Faculty wisdom:

“Creative visualization is a powerful thing. See it, believe it, design it and your idea will manifest as a reality. Your expression must count for something true and the energy that you put into your creative process will be received by those who understand it. You will feel completely fulfilled and empowered by that process and nothing will stop you from achieving your goals.”

— Keanan Duffty, program director, MPS Fashion Management

“Everything needs to start from self. Knowing and understanding what is important to you — what is going to drive the commitment. Being blatantly truthful of your strengths, weaknesses and attributes will be the key to unlocking and owning your unique positioning, beliefs and place in this ever-developing industry.”

— Neil Gilks, program director BFA Fashion Design: Collection and Product

“Embrace the future, class of 2020. As designers, you have the opportunity to design new systems for an industry that is in need of fresh new approaches to collaborative processes. Build on what you have learned through your years at Parsons, identify what is missing, and problem solve by offering innovative solutions. Think globally and reflect on what fashion needs to do better, be it sustainable practices, ethical conduct, community justice or systemic changes. This is a time to rethink, with design, new ways to strengthen the local and global fashion industry alongside refining current media and communication skills.”

— Francesca Sammaritano, director, AAS Fashion Design

“This is going to be a difficult time to enter the job market as a graduating fashion student. There is no point in sugar-coating the truth. However, this crisis will end, and brands will need innovative thinkers that can think beyond old business models and engage consumers in new, more meaningful ways, no matter the format. This is a moment when companies are more likely to take risks, to use this as an opportunity to reset and build new foundations that can ensure a brand’s future success. This means they will be looking for new employees that are ready and willing to work hard and rethink what fashion can be, with more careful consideration of people and planet.”

— Joshua Williams, associate professor, MPS Fashion Management

FASHION INSTITUTE OF DESIGN AND MERCHANDISING, LOS ANGELES, ORANGE COUNTY, SAN DIEGO AND SAN FRANCISCO

New graduation plan:

“We went 100 percent remote and online learning for the spring and summer quarters, and it’s been great,” said Barbara Bundy, vice president, education at FIDM. “The thought process continually changes, because we’re living in this world of uncertainty, but right now it looks like we are doing San Francisco campus graduation in June and Los Angeles in September. What form it will take we don’t know. We usually do L.A. graduation at Staples Center, and with the reopening of large events and venues moved now to California’s reopening stage 4, who knows what will happen? We want to give our students a ceremony if possible. We also had to cancel our debut fashion show. But we were able to squeeze in a photo shoot with our advanced fashion design students before the stay-at-home order, and we are doing weekly Instagram takeovers with some students. We want to do a show, but where, when and how we don’t know.”

Career counseling:

“That’s the big thing, the uncertain job market,” Bundy said. “Students are putting their portfolios together, and the career center is working with them one-on-one to arrange initial interviews that are being done virtually. We are waiting for companies to open up as well….And in the meantime, we’re doing reaching out and saying, ‘Hi; we’re here if you have any needs.’ Our number-one recruiter over the years is Guess; they touch every major and have been dear partners. They sponsor our sustainability classes, and have been generous with scholarships. We’ve also been working with the Black Design Collective. And we’re looking at doing virtual job fairs. We are being creative.”

Student wisdom:

“I think it’s a great time for young designers to be creating. Fashion is going to be different after the pandemic; I don’t know exactly how but I’ll continue to adapt and evolve. I’m using this time to create a new collection and consider it an exciting time for fashion.”

— Scarlett Dyer, advanced fashion design major, FIDM 2020

“I like to keep busy, so while quarantined, I’m just doing as many things to fill my head as possible. Currently, I’m taking this time to make masks, looking into getting my master’s degree and waiting for the job market to open back up.”

— Delaney Poe, advanced fashion design major, FIDM 2020

“I’m grateful to be working remotely as a Global Product Innovation intern at a major skin-care company. While it is not an ideal time to start a career, I’m confident that beauty and related industries will recover. Change is intimidating but as a young person, at the start of a career, it’s also exciting. We have the opportunity to make history.”

— Natalie Noble, beauty marketing and product development major, FIDM 2020

“COVID-19 has definitely changed the way I see the world and future. The opportunity presented now, creating anew, has given me liberty to begin the execution of the beauty brand of my dreams.”

— Roxana Ontiveros, beauty marketing and product development major, FIDM 2020

Faculty wisdom:

“Hang on to your dreams, don’t lose them, and stay positive. The class of 2020 will always be remembered as the class that graduated during the pandemic. As one student said to me jokingly, ‘I have always wanted to be the smartest one in the room, and now that I’m studying at home, I am always the smartest one in the room.’ They might not have some of the same events, but will go down in history with pandemic graduates. I have respect for them, they are working hard on their resumes and portfolios. I know they will get amazing jobs, and they have the skills for tomorrow. They are tech and social media savvy, and ready for what will happen today and in the future.”

— Barbara Bundy, vice president, education, FIDM

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vsplusonline · 4 years

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Winner of the Outstanding Woman Entrepreneur of Kerala Award for 2020, Sheila James introduced bespoke clothes in Thiruvananthapuram

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Winner of the Outstanding Woman Entrepreneur of Kerala Award for 2020, Sheila James introduced bespoke clothes in Thiruvananthapuram

“At a function I saw an acquaintance wearing a beautiful peach crepe sari with exquisite motifs in grey. She had it accessioned with grey pearls and looked elegant and stylish. I was pleased to see that such brilliant handwork was still in vogue and wondered how much she had spent on her sari. When I complimented her, she told me that she had bought the sari from my boutique some 22 years ago!” recalls Sheila James with a big smile on her face.

The first to set up a designer boutique, Body Tunes, in the city in 1988, Sheila recalls how there was hardly anyone who encouraged her when she decided to open shop. Sheila’s Body Tunes made designer clothes accessible to all those with an eye for fashion and the wherewithal to buy bespoke saris and dresses.

“I find it hard to believe that I started my business without a capital investment to speak of. It was my passion for design and colours that helped me make a mark as a designer,” muses Sheila, one of three winners of the Outstanding Woman Entrepreneur of Kerala Award for 2020.

Accent on handlooms

“Right from the beginning my choice was handlooms and handworked saris. It was intuitive and not driven by any sense of business acumen. I can confidently say that I popularised handworked raw silks, tussars, Kanchi cottons and handlooms.”

Initially, she had a space opposite her house in PTP Nagar where 10 families, all experts in Ari work, were accommodated. Over the years, Sheila has relocated them back to their home town and now has craftsmen all over the country doing specialised work for her.

Eventually, when the business outgrew the tiny space in Sasthamangalam, she moved to her present location in Statue and named it Czarina. “My daughter Shalini James, a designer and founder of Kochi-based Mantra, came up with the name ‘Czarina’. ‘The princess within you’ is the tagline of the boutique. We believe that there is a princess in every woman and we cater to her with the best from all over the country,” explains Sheila.

She laughs when she remembers travelling to Benares, Kolkata and Jaipur on her own to source weaves, meet craftspersons and locate sellers. “It was the late eighties. No net, no mobile phones and no connections in the fashion world. All I had were some friends and some contacts given to me by my workers. I was literally discovering India’s rich diversity of weaves and textiles. My family would have been aghast if they had known I was travelling on my own during those trips,” she recounts.

That experience has stood her in good stead and today Sheila and Shalini travel together to select material and weaves for their boutiques. “Shalini is a trained designer and so I turn to her to learn about materials and technique while my contacts and experience have helped her in sourcing exactly what she wants,” she explains with a smile.

Sitting pretty in a sari her boutique, the self-taught designer says she never thought she was setting out on a new adventure when as a young mother of three, she got a tailor to run up a few salwar sets on a sewing machine she had at her home in Kilpauk, Chennai.

“My youngest daughter had turned four and I had a little time for my own. Since I had always been fond of designing my clothes, I decided to make a few for me. I liked what I had done and showed it to a person who used to manage actor Sarada’s boutique, Panjali, in Chennai. She complimented me on my work and told me to leave them behind. I remember how happy I was when I was told they had been sold,” recalls Sheila.

Buoyed by that initial success, she employed more tailors, turned the garage of her house into a workspace and got down to work. Body Tunes, her outlet in Chennai, became popular with Malayalis and she also held a couple of exhibitions in Kochi and Thiruvananthapuam.

Eventually, she decided to open an outlet in the city. Her father, the late Baby John, asked her if she wanted some help. “And I wondered aloud if Mammootty could come for the inauguration. My father did succeed in that and I remember how the entire Vellayambalam-Sasthamangalam was packed with people waiting to see the actor,” she laughs.

Happy customers

As congratulatory messages and calls keep interrupting the conversation, Sheila says that she does not measure her success in number of outlets or celebrities wearing her clothes. Her happiness is in her loyal customers who have grown up with her boutique. Although she had franchises in Kochi, Kottayam and Kozhikode, she says she closed them down when she found that she was unable to give those outlets personal attention.

Today, as boutiques spring up in every nook and corner of the city, Sheila has a word of advice for young entrepreneurs, “Start small and stay grounded. Be realistic and, I feel, it is best to use your own money to begin with so that the fear of repayment of loans will not hamper the pleasure of doing something that you enjoy. And, of course, give the best to your customer.”

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serpsupseoccontent · 4 years

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17 Ways to Help Small Businesses Impacted by COVID-19

The reach of COVID-19 is vast, and its economic impact is dire. It’s up to us to do whatever we can to help small businesses impacted by COVID-19. Maddy Osman / April 17, 2020

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