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#btw a similar thing was with blowing up Kakhovka dam
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"A modest affair in military terms, the Russian invasion of southern and then southeastern Ukraine involved the most sophisticated propaganda campaign in the history of warfare. The propaganda worked at two level: first, as a direct assault on factuality, denying the obvious, even the war itself; second, as an unconditional proclamation of innocence, denying that Russia could be responsible for any wrong. No war was taking place, and it was thoroughly justified.
When Russia began its invasion of Ukraine on February 24, 2014, President Putin lied with purpose. On February 28 he claimed, “We have no intention of rattling the sabre and sending troops to Crimea.” He had already sent troops to Crimea. At the moment he uttered these words, Russian troops had been marching through Ukrainian sovereign territory for four days. For that matter, the Night Wolves were in Crimea, following Russian soldiers around in a loud display of revving engines, a media stunt to make the Russian presence unmistakable. Even so, Putin chose to mock reporters who noted the basic facts. On March 4, he asserted that Russian soldiers were local Ukrainian citizens who had purchased their uniforms at local stores. “Why don’t you have a look at the post-Soviet states,” Putin proposed. “There are many uniforms there that are similar. You can go to a store and buy any kind of uniform.” (..)
Putin’s direct assault on factuality might be called implausible deniability. By denying what everyone knew, Putin was creating unifying fictions at home and dilemmas in European and American newsrooms. Western journalists are taught to report the facts, and by March 4 the factual evidence that Russia had invaded Ukraine was overwhelming. Russian and Ukrainian journalists had filmed Russian soldiers marching through Crimea. Ukrainians were already calling Russian special forces “little green men,” a joking suggestion that the soldiers in their unmarked uniforms must have come from outer space. The soldiers could not speak Ukrainian; local Ukrainians were also quick to notice Russian slang particular to Russian cities and not used in Ukraine. As the reporter Ekaterina Sergatskova pointed out, “the little green men’ do not conceal that they are from Russia.”
Western journalists are also taught to report various interpretations of the facts. The adage that there are two sides to a story makes sense when those who represent each side accept the factuality of the world and interpret the same set of facts. Putin’s strategy of implausible deniability exploited this convention while destroying its basis. He positioned himself as a side of the story while mocking factuality. “I am lying to you openly and we both know it” is not a side of the story. It is a trap.
Western editors, although they had the reports of the Russian invasion on their desks in the late days of February and the early days of March 2014, chose to feature Putin’s exuberant denials. And so the narrative of the Russian invasion of Ukraine shifted in a subtle but profound way: it was not about what was happening to Ukrainians, but about what the Russian president chose to say about Ukraine. A real war became reality television, with Putin as the hero. Much of the press accepted its supporting role in the drama. Even as Western editors became more critical over time, their criticism was framed as their own doubts about Kremlin claims. When Putin later admitted that Russia had indeed invaded Ukraine, this only proved that the Western press had been a player in his show.
After implausible deniability, Russia’s second propaganda strategy was the proclamation of innocence. The invasion was to be understood not as a stronger country attacking a weaker neighbor at a moment of extreme vulnerability, but as the righteous rebellion of an oppressed people against an overpowering global conspiracy. As Putin said on March 4: “I sometimes get the feeling that across the huge puddle, in America, people sit in a lab and conduct experiments, as if with rats, without actually understanding the consequences of what they are doing.” The war was not taking place; but were it taking place, America was to be blamed; and since America was a superpower, all was permitted in response to its omnipotent malice. If Russia had invaded, which it was somehow both doing and not doing, Russians would be justified in whatever they were doing and not doing."
Timothy Snyder, The Road To Unfreedom: Russia, Europe, America
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