#byit save

[arcadewonder]

3 pm in San Myshuno.

[topicprinter]

Investors and founders like Paul Graham, Jason Calacanis and Rand Fishkin have talked about the importance of startup names before, but most of the info is pretty basic and just helps you narrow down the ideas you already have.There’s very little information about the best ways to brainstorm new name ideas, and there’s almost no information whatsoever about validating those ideas with decent numbers of real people (i.e. not just asking friends and family).Those steps are important because if you choose a name that people:a) forget easilyb) have trouble spelling, orc) are confused byIt can make it much, much harder to gain traction.Even when founders put a lot of thought into what to name their businesses, if they aren’t careful they can still make huge, expensive mistakes. (Recent examples: ConvertKit changing their name to Seva and then back again, or Teachable having to rebrand from Fedora.)So I did a shitload of research on the best way to pick a name and URL for a startup (or product, or blog).I collected best practices based on advice from investors and founders, marketing data, and behavioral psychology, and organized it all in one place as a 4-step blog post (which you can see right here).It covers everything from the most important success factors to follow, to the best ways to brainstorm, to how to A/B test and validate your ideas.It’s too long to fit into a single reddit post but here’s a quick outline:1. Understand what makes a good brand nameThis section introduces super-important-yet-basic aspects like memorability, length, and ease of spelling -- and why you don’t have to love your startup's name (as long as you don’t hate it).2. Use the right tools to brainstorm ideasThis part covers the best methods for brainstorming, which can save you a hell of a lot of time while producing excellent ideas:Google’s “related searches” featureThesaurus.com & relatedwords.orgThe best rhyming dictionariesA few helpful word listsAddition, subtraction & substitution of lettersThe 3 best domain name generators/search toolsThe problem with startup name generators3. Eight rules to cut out all the crappy ideasBrainstorming is most effective when you don't try to filter or censor yourself, which means you end up with some good ideas... as well as a lot of bad ones. This step helps you quickly get rid of all the bad ideas from step 2. It goes into much more detail about the factors mentioned in section 1, plus adds more like:Sounds like a brand name, not a generic descriptionNot already taken (name, trademark, URL, socials)As short as possibleFits your target audience and aspirationsAlso: how important is getting the ".com" URL?4. Scientifically test to pick the best nameAll of the above may be enough for you to pick a great name, and if you want to do this as quickly as possible you can stop here. But if you want to be extra sure about it, you need to test your best 2-3 ideas. This section will show you two different tests you can use:The first is a survey that goes beyond just asking for opinions; it uses some interesting tricks to actually test for important factors like ease of spelling and memorability.The second takes a more quantitative approach. It uses a free tool called SERPTurkey to mimic a Google search results page to see which of your name ideas people will actually click on more.If you don’t already have an audience to push these tests to, this section also shows how to get hundreds (or thousands) of people to take them for pennies using Amazon Mechanical Turk.For a lot more details, including illustrations, take a look at the full guide here.

[arcadewonder]

1313 21 Chic Street.

[arcadewonder]

first day in nordhaven.

[arcadewonder]

summer hair cut.

[arcadewonder]