#choosephenomenal

[5thingswearetalkingabout]

Nike: Choose Phenomenal

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Challenge The Traditional Expectations of Society

In line with its ongoing campaign highlighting women, including the recent release of “Dream Crazier“, Nike has created a campaign for the South Korean market calling on women to ‘Choose Phenomenal’. 

The one-minute spot, created by Wieden + Kennedy Tokyo, features Korean female athletes side-by-side with images of celebrities emphasizing that women are empowered by their choices from birth. Though the ad was launched a month back, it’s part of the brand’s global campaign leading up to International Women’s Day this Friday. 

According to Wieden + Kennedy in a statement to Branding in Asia, the spot spotlights women who “have boldly made their own choices. With all of these different choices, they’re able to demonstrate that there isn’t only one path to greatness.”

Client: Nike Agency: Wieden+ Kennedy Tokyo

(Source: https://brandinginasia.com/nike-campaign-in-korea/)

[hqchungha]

[TWT] 190309 / CHUNGHA_MNHent:

[#청하] 나이키🖤사랑해요 

#너라는위대함을믿어 #JustDoit 

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위대한 페스티벌 최고 우리 댄서들도 최고 

P.S. 울 나이키언니 

Shake that brass 최고 너무 신나!! 

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#ChoosePhenomenal #JustDoit

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‘Shake that brass’ is the best and very exciting!

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