#clickfraudetection

[mfilterit]

The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud

Considering that ad fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling the fraud becomes crucial to safeguarding advertising investments. 

The digital advertising space is continuously in flux, opening new avenues through which businesses can reach their target audiences. These opportunities also bear the ever-growing threat of ad fraud as one of the biggest challenges facing advertisers today.  

Ad Fraud is omnipresent across Walled Gardens, direct buying platforms, affiliates, and programmatic channels. It brings a financial drain while weakening the efficiency of advertising campaigns.  

AI-driven post-bid solutions must be deployed across campaigns to tackle this problem. They should be backed by ML algorithms and big data analytics. According to mFilterIt reports, average fraud is to the tune of 15-25% depending on the channel and tools help bring ROI efficiencies via automated active blacklisting.    

Click here to read more understanding and defeating ad fraud

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Midjourney Video

With the release of video (silent) on Midjourney, I just can't stop trying to generate images to animate! It's exceptionally easy, but some formats work better than others. Tutorial.

https://videopress.com/v/lSu3UXal?resizeToParent=true&cover=true&loop=true&playsinline=true&preloadContent=metadata&useAverageColor=true

https://videopress.com/v/ATrZHeC9?resizeToParent=true&cover=true&loop=true&playsinline=true&preloadContent=metadata&useAverageColor=true

https://videopress.com/v/HM4jFd1H?resizeToParent=true&cover=true&loop=true&playsinline=true&preloadContent=metadata&useAverageColor=true

https://videopress.com/v/44IogZpY?resizeToParent=true&cover=true&loop=true&playsinline=true&preloadContent=metadata&useAverageColor=true

Source: Midjourney Video