#clickinjection

[mfilterit]

Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience and expand their reach. They get the traffic, and they are happy that their ads are reaching the desired audience. But is this traffic coming from a genuine audience? This question was never thought of until the word “Bot Traffic” came into existence.

[mfilterit]

During the IPL season, the audience is all gaga to see their favorite teams playing. The advertising world also goes into a frenzy during this time and wants to capture the attention of the “Cricket Heads”. The pitch might be clear on the ground, but the pitch in the advertising world has hurdles at every step. While the advertiser spends meticulously, the fraudsters also look forward to stealing their money and having a gala time. Over the years, these scamsters have evolved and adapted more advanced techniques to steal the advertiser’s money.

In this blog, we have covered some of the advanced techniques of ad fraud and brand safety threats happening across the gaming and betting industry which is most impacted during this time.

[mfilterit]

Click integrity is a pre-attribution check that helps block the invalid clicks before they reach the MMPs, leading to bad installs. It also helps to reduce unnecessary click load on the Attribution Platform, thereby reducing the costs on Attribution Platform spending by Advertisers. So, it is a contributing factor towards saving on the marketing budget. However, fraudsters cannibalize a brand's traffic, and the process is revocable through a few actionable measures. Furthermore, the invalid clicks pose the following implications Read More...

[mfilterit]

A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55% as Digital Advertising gets the ‘Essentials’ tag in the new standard business setup. Market researcher techARC announced yesterday ‘The Ad-Fraud Report’ revealing some interesting insights about how Digital Advertising is becoming an essential element of businesses and the broad impact of this reorientation on Ad-Fraud.

[mfilterit]

India has experienced a rapid surge in the usage of smartphones and internet penetration, leading to the expansion of the Indian digital advertising industry. According to recent studies, the number of internet users in India reached 624 million in January 2021, and mobile connections were equivalent to 79% of the total population (which currently stands at 1.39 billion).

[mfilterit]

MFILTERIT PROVIDES AN INNOVATIVE AND TAILORED SOLUTION TO PROTECT THE BRAND IN A HOLISTIC WAY IN THE DIGITAL ECOSYTEM. mFilterIt is a pioneer in providing highly analytical and technologically driven solutions to protect your brand's digital integrity across platforms. The globally serving company uses the capabilities of AI, ML, and data science to provide accurate and real-time data to bring transparency to the digital ecosystem.

[mfilterit]

The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past two years, approximately 68% of Indian consumers have started using mobile payment apps, while 94 percent of Gen Z consumers have started owning mobile wallets. However, with the changing habits of the consumers, the fraudsters are also actively looking for different ways to defraud consumers. 

[mfilterit]

mFilterIt has launched its Lead Predictor and Call Center Optimiser tool which will help advertisers “predict” the conversion of a lead in real-time!! We will be able to identify which leads are punched-in, fake, bots as the lead is filled up and block them from triggering the call-center itself! Preventing a lead which is fake or punched-in to even reach customer care and hence save costs for the advertiser.

[mfilterit]

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms are essential to get relevant business insights and efficiently analyze the App performance campaigns. If these platforms are not present, the advertisers will be unaware of the whereabouts of their payouts made to their networks.  

[mfilterit]

Ad Fraud is not a term anymore that needs an introduction for marketers. There is frequent news about how fraudsters are evolving and stealing billions of dollars from marketers every year. As marketers are getting creative with their digital marketing efforts, fraudsters are also upgrading their fraud techniques.

[mfilterit]

Receiving a notification that says "You have been locked out of your account" or "You have zero balance" is a nightmare for any user. But what if this happens due to a copycat app or pirated APK, through the same click injection source? Brands are often held responsible by users for the duplication of their assets, even though they may not have any direct involvement in the issue. As a result, the consequences for the brand can be severe. Meanwhile, cybercriminals who engage in click injection, identity theft, and financial fraud make life difficult for the users. Here's what happens to them.

[mfilterit]

The security of children's online gaming accounts is a major concern, as they may be vulnerable to Account Takeovers, which can result in the loss of their hard-earned game status, diamonds, and other valuable in-game currencies. eSports is a highly competitive online gaming genre that many children are participating in to hone their skills. These children aspire to become recognized professionals, qualifying for titles, and joining teams that earn millions of dollars in prize money and other sources. In 2020, the top 10 eSports titles had a combined prize pool of over $70 million, highlighting the potential financial opportunities available in this field.

[mfilterit]

The ad fraud detection and elimination suite for the app and web platforms by mFilterIt does real-time pattern analysis of events and engagements to review  fraudulent performance. In a typical anti-ad-fraud solution, a post-mortem analysis is done on the events to draw patterns and identify fraud. The engagements which show expected behaviors are marked 'Not Fraud'.

In such solutions, one doesn't require advanced data science techniques or the power of machine learning as well as any AI engine. One can analyze the data dumps and figure out genuine versus fake patterns. A logic check is required on the data, which can very well serve through any spreadsheet application, let's say advanced MS-Excel functions.

[mfilterit]

In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which people and businesses communicate. From a one-on-one communication perspective to a comprehensive mobile marketing platform for businesses, over 18 million texts are sent every minute, which keeps growing every day.

The growing success of SMS (Short Message Service), MMS mobile marketing platforms has lured cybercriminals to take advantage of users and expand the SMS threat landscape.

[mfilterit]

One of the leading BFSI clients of mFilterIt in the region was recording huge events as were reported by its key publisher which was entrusted with the task of getting relevant engagement for a campaign.  The client was facing the typical situation of viewing extremely high events that even did not stand some basic logic.  For instance, the total population of the UAE is less than 10 million.  The nature of the service is not something that anyone from other countries would be interested in.  For example, one could absorb extremely high events, even more than the population, in the case of a real estate campaign in UAE assuming that foreigners are interested in buying a property in the country.  However, there would be hardly anyone looking for a financial service in the country from a foreign land.