#commerceintelligence

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Future of e-commerce with Digital Shelf Monitoring

Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation. 

It mainly focused on enhancing its market presence by monitoring availability which includes. 

Brand Availability Trends 

Availability share versus competition 

City-Wise Availability Trends – monthly, weekly, daily, and hourly 

Platform-wise & geography-wise analysis 

Heat map to identify new geography to target 

Tracking Sellers performance 

Maintaining Out-of-Stock product lists & real-time alerts 

Read more visit: Digital Shelf Monitoring is the Future of E-commerce

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eCommerce Analytics: Strike First and Fast in the Battlefield of eCommerce

The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and Vietnam is experiencing rapid growth, with mobile usage and social media penetration being the highest worldwide.

Each country in the SEA region has varying levels of eCommerce penetration and the region’s potential is enormous. Customer behavior is very similar to that of China and Korea where K-pop idols create fashion trends. SEA has approximately 400 million internet users and platforms such as Shopee, Lazada, and TikTok are leading the way providing customers with an immersive, interactive buying experience that combines social interaction with eCommerce capacity.  The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly. 

Read more :  eCommerce Analytics Strike First and Fast in the Battlefield of eCommerce.

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Digital Shelf Monitoring is the Future of E-commerce: Is your Intelligence Platform Covering Every Dark Store and Pin Code?

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the digital shelf tracker to monitor their products.   

Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation. 

It mainly focused on enhancing its market presence by monitoring availability which includes. 

Brand Availability Trends 

Availability share versus competition 

City-Wise Availability Trends – monthly, weekly, daily, and hourly 

Platform-wise & geography-wise analysis 

Heat map to identify new geography to target 

Tracking Sellers performance 

Maintaining Out-of-Stock product lists & real-time alerts 

Read more: Digital Shelf Monitoring is the Future of E-commerce

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Digital Shelf Monitoring is the Future of E-commerce

The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit an astonishing $400 billion+ by 2030, powered by a 19% annual growth rate, according to Inc 42 report. With this kind of momentum and each one vying for prominence on the digital shelf in a market as sprawling and diverse as India brands must dig deeper, focusing not only on top-tier cities but extending their reach into every dark store and at the pin code level to get the true picture.  

The major challenge faced by brands is scaling, covering multiple platforms and categories. This requires a solution such as mFilterIt that covers more than 150 platforms globally with all pin-codes.  

Brands aiming for success need to look beyond traditional ways, integrated multi-platform intelligence is needed. Competition is fierce, digital intelligence is the key to unlock brand success across platforms.  

To read more visit: Digital Shelf Monitoring

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range, categories and sub-categories across the eCommerce platform on various metrics like pricing, availability, sales, keywords, perfect page parameters etc.  To know more visit mScanIt | Digital Commerce Intelligence.

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, availability, keyword share, and sentiment analysis, etc. to uncover actionable insights and keep track of brand competitiveness in digital retail arenas. mScanIt ensures comprehensive monitoring of brand performance at product categories and sub-categories level on 25+ KPIs across geographical spread and platforms.  To know more visit mScanIt | Digital Commerce Intelligence.

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Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?

Product availability is the key issue for brands looking to expand their presence across the fast-paced E-Commerce landscape. With the expansion of new categories that cater to shoppers’ last-minute needs, quick commerce platforms are expanding their horizons. There is a need to measure and monitor stock availability performance across platforms and geographies. Customer loyalty is affected by availability issues as the industry figures suggest that 20-30% of customers may switch to competitors permanently after encountering product unavailability. Also, Tier 2 and 3 cities may face upto 20% more disruptions due to logistical challenges caused by lack of accurate and high-quality availability metrics. 

Let’s dive deeper and assess the core issues that brands face on ecommerce and quick commerce platforms. It is important that digital first customer-facing product-oriented brands today understand that reducing out-of-stock occurrences can lead to a lift of revenue by 5-8% with real-time business intelligence and insights.  

To know more visit: Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue

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eCommerce Analytics: Strike First and Fast in the Battlefield of eCommerce

The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and Vietnam is experiencing rapid growth, with mobile usage and social media penetration being the highest worldwide.    

Each country in the SEA region has varying levels of eCommerce penetration and the region’s potential is enormous. Customer behavior is very similar to that of China and Korea where K-pop idols create fashion trends.   

SEA has approximately 400 million internet users and platforms such as Shopee, Lazada, and TikTok are leading the way providing customers with an immersive, interactive buying experience that combines social interaction with eCommerce capacity.  

The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.  

Every eCommerce participant requires real-time access to actionable business intelligence to meet success metrics.  Let’s understand the common types of eCommerce across geographies and the role of eCommerce analytics in striking first and fast in the race.

To know more visit: eCommerce Analytics

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, availability, keyword share, and sentiment analysis, etc. to uncover actionable insights and keep track of brand competitiveness in digital retail arenas. mScanIt ensures comprehensive monitoring of brand performance at product categories and sub-categories level on 25+ KPIs across geographical spread and platforms.  To know more visit mScanIt | Digital Commerce Intelligence.

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Ad Fraud Prevention across Programmatic advertising landscape in the USA

According to mFilterIt reports, bot traffic remains one of the biggest culprits, making up an estimated 20-25% of programmatic ad impressions. Meanwhile, the ANA report says low-quality “made-for-advertising” (MFA) sites account for roughly 10-15% of programmatic spending, delivering little value as they exist solely to serve ads on poorly engaging or irrelevant content. Even the burgeoning Connected TV (CTV) sector isn’t immune, with up to 17% of CTV programmatic impressions deemed fraudulent. Ad fraud solution with integrated brand safety is the key to optimizing programmatic ad campaigns. 

Are you aware of fraudulent or invalid traffic in your programmatic ad campaigns? The need for full-funnel protection with AI, ML-driven solutions, and real-time analysis, has never been greater. 

To read more visit: Ad Fraud Prevention across Programmatic advertising landscape in the USA.

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Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands

The most obvious trend during the festive season is a massive surge in traffic on online shopping platforms, brand website ads, and social media but the challenge lies in identifying the genuine traffic converting interest into business and optimizing performance to reach the desired goals. Here are some major challenges for brands during festive season.  

Boosting Your Ad Campaign Performance 

Advertising peaks during the festive season or mega events like black Friday. But is it reaching a genuine audience? Or is your digital ad spending getting wasted? About 15-20% of ad spends go waste to bots (GIVT & SIVT) 

Ad Traffic Validation and Fraud prevention for branding and performance campaign: Ensuring the traffic coming to the site is legitimate and not fraudulent is critical for both branding and performance campaigns. This involves detecting and preventing click fraud, impression fraud, and other deceptive practices that can waste Ad spend. 

To read more: Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands

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Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

The availability monitoring should not be limited, it should be a more granular update such as on certain pin codes where is your product available? Where they stand vs competition? On which platform brand need to stock it up?  For instance, a shopper looking for a specific product of the brand might search on multiple platforms as well.  

To read more about Stock Availability Metrics visit.

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range, categories and sub-categories across the eCommerce platform on various metrics like pricing, availability, sales, keywords, perfect page parameters etc.

To know more visit mScanIt | Digital Commerce Intelligence.

[mfilterit]

Ecommerce Intelligence | Digital Commerce Intelligence - mFilterIt

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range, categories and sub-categories across the eCommerce platform on various metrics like pricing, availability, sales, keywords, perfect page parameters etc. To know more visit mScanIt | Digital Commerce Intelligence.

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Black Friday 2024: Be the top pick of the shoppers with Digital commerce Intelligence

The world’s biggest digital sale event is inching closer by the day. The month of November marks the beginning of a massive sale season as Black Friday and Cyber Monday are now not limited to the USA, it has become a global phenomenon. Black Friday holiday spending in 2024 will grow 2.5-3.5% YoY in 2024, reaching around $985 billion globally and on expected lines will yield more value for purchase this season. 

However, the challenges have also enhanced with growing demand, convenience, and technology. The fiercely competitive e-commerce space now needs brands to gear up with advanced AI-ML-powered tech for intelligence that can boost performance and help ahead in the competitive space.  

Also optimizing the entire marketing effort is the key to making the most of this season.  

To read more: Black Friday 2024: Digital commerce Intelligence