#cpa honolulu

[datascraping001]

CPA Email List

Elevate Your Accounting Game with a Targeted CPA Email List. In the world of finance and accounting, success hinges on a multitude of factors, and one of the most crucial is having access to the right contacts. Certified Public Accountants (CPAs) are the backbone of financial services, offering expertise and guidance that can make or break a business. In such a competitive industry, reaching out to the right CPAs can be a game-changer, and this is where a meticulously curated CPA Email List by datascrapingservices.com can become your greatest asset.

The Power of Data in Accounting

As businesses and financial landscapes evolve rapidly, staying ahead of the curve is essential. The financial world is a dynamic, ever-changing environment where well-informed decisions are paramount. Imagine having the ability to connect with CPAs who possess the knowledge and skills to provide your business with invaluable insights, whether it's tax planning, auditing, or financial consulting.

A targeted CPA Email List empowers your firm to reach out to these professionals directly, streamlining your marketing efforts and enabling you to build relationships that can lead to long-term partnerships. Here's why this CPA Email List is a must-have:

1. Precision Targeting: Our CPA Email List is carefully curated, ensuring that you reach the CPAs whose expertise aligns with your services. This precise targeting conserves valuable time and resources.

2. Real-Time Data: The financial industry is fast-paced. With our updated CPA Email List, you can be sure you're connecting with active professionals, not outdated contacts.

3. Enhanced Engagement: Email marketing remains a powerful tool. When you have the right email list, your messages have a better chance of being read and acted upon.

4. Industry Insights: CPAs are more than email addresses; they are a source of industry knowledge. Connecting with them can provide valuable insights and networking opportunities.

Why Choose Datascrapingservices.com?

At datascrapingservices.com, we understand that quality data is the foundation of a successful marketing campaign. Our team of experts specializes in web scraping and data collection, and we employ the latest technologies and techniques to ensure the accuracy and reliability of our data. By choosing our CPA Email List, you're not just gaining access to a list of contacts; you're gaining a competitive advantage. Whether you're marketing financial services, accounting software, or financial planning resources, our list can help you identify and connect with the right professionals.

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Contact Us Today

Are you ready to take your financial marketing efforts to the next level? Reach out to us at info@datascrapingservices.com. Our team is ready to discuss your specific needs and how our CPA Email List can help you achieve your marketing goals. Don't miss out on the opportunity to connect with CPAs who can elevate your business to new heights. Contact us today and start building those essential relationships.

Website: Datascrapingservices.com

Email: info@datascrapingservices.com

[marketingeabuck]

A tax preparer you can trust

When you allow someone to prepare your taxes for you, you're placing a great deal of trust in that person. If you are in need of a CPA in Honolulu, you don't want to have to wait for days or weeks for someone to get back to you. After all, not only does a tax preparer have access to your personal information, but they also have the responsibility to file your taxes in a way that is completely accurate and leaves you with the most money possible. If there's one thing we know about tax returns, it's that the government doesn't want to part with any of your money if they don't have to. It would be natural for you to feel anxious if your tax preparer knows what he or she is doing, right? For these reasons, it's important that you find a trustworthy tax preparer who is both knowledgeable and reliable. 

A tax preparer will make sure you never pay anything you don't owe

Do you feel like you're paying too many taxes? You'll want to enlist the help of a professional tax return preparer. He or she will make sure you never pay anything you don't owe, and also that you get back every penny that's coming to you. Plus, if there are any errors on your return, the preparer will be the one that deals with them. That's a huge load off your shoulders!

You can always trust the tax preparer to tell you the truth

An honest tax preparer will always give you accurate, up-to-date information without any hidden agenda. If they're unclear about any of your questions, they'll do their own research before giving you an answer. They won't make promises that seem too good to be true, and they'll warn you if a choice seems risky or unwise.

A tax preparer is easy to reach and responds quickly

A tax preparer who is easy to reach and responds promptly can make a huge difference in your life. When you are in need of a CPA, you don't want to have to wait for days or weeks for someone to get back to you. Plus, if you are trying to get your taxes filed on time, you may find yourself needing to ask questions or go over things with your preparer. If they don't get back to you quickly it could really mess up your plans.

A tax preparer doesn't just help you with your taxes; they help you plan for the next year

They look at the return from last year, and if there's anything that can be done to improve upon it for the next year, they'll let you know right away. It's not a matter of trying to get more money back; it's a matter of making sure you're not paying more than you need to in taxes.

When it comes to your taxes, it's in your best interest to hire someone you can trust to guide you through the process. Whether you're a first-time filer or a seasoned pro, the last thing you need is another reason to worry over your taxes. So if you have questions or concerns, take them up with your preparer. They'll make sure that any confusion gets cleared up right away so you can relax and focus on what truly matters, getting back that money you worked so hard for.

Name: E.A. Buck Accounting & Tax Services

Address: 55 Merchant Street, Suite 2100, Honolulu, HI, 96813

Phone: (808) 395-5492

[speedilystupendouschopshop]

Aloha!! #lifestylepatterns #lifestylepatternstrademarkowner #CPA #accountant #photographer (at Honolulu, Hawaii) https://www.instagram.com/p/CWXLfv7FcsV/?utm_medium=tumblr

[3lwtv]

Looking for something different to do?check out @vangogh.experience This is a very cool 260 degree digital art experience based on many of the legendary artist’s works. While nothing beats standing in a gallery in front of an actual #vangogh, this installation completely reimagines a masterpiece. You actually feel like you’re inside of the painting! Add on the virtual reality upgrade...you’ll be glad you did. #vr #vangoghexperience #vangogh #atlanta #art #culture #culturevulture #atlanta #dallas #nyc #miami #philadelphia #Boston #houston #dallas #dc #washingtondc #seattle #london #honolulu (at Van Gogh Exibit Atlanta) https://www.instagram.com/p/CPa-KoKrZyQ/?utm_medium=tumblr

[americanpoliticstoday]

Engineering Firms’ CPA Sentenced to Over Prison for Role in Tax Scheme Michael H. Higa, the Certified Public Accountant (CPA) and controller of several engineering businesses, was sentenced yesterday to 40 months in prison in Honolulu, Hawaii, announced Principal Deputy Assistant Attorney General Richard E. Zuckerman of the Justice Department’s Tax Division and U.S. Attorney Kenji M. Price for the District of Hawaii.

[freehawaii]

ALERT! - CALL FOR A FORENSIC AUDIT AT OHA

Please forward this to all Hawaiians and our supporters.

By now you are probably aware of the growing demand for a full forensic audit at the Office Of Hawaiian Affairs.

There are very good reasons why public calls are rapidly increasing for this type of financial investigation at OHA.

Since 2004, when OHAʻs annual budget was $19,000,000, spending has more than doubled to over $51,000,000 annually in 2015, while actual beneficiary speeding has remained constant over the years at only $9,000,000 per year. 

Hawai`i News Now has also reported that they are in possession of emails showing trustee Apo illegally diverted OHA resources to his own private consulting company.

Moreover both Civil Beat and the Honolulu Star-Advertiser have reported on widespread dysfunction and continued infighting within OHA.

All this while Hawaiians currently comprise approximately 30% of the homeless population in Hawai`i.

The allegations that corruption at OHA is widespread can no longer be ignored.

A full forensic audit conducted by an outside, independent CPA firm would address and answer these questions, laying them to rest once and for all.

However, there are those within OHA strongly opposing a full forensic audit.

Why would those who profess innocence and claim no wrongdoing on their part exhibit such strong opposition to this proposed investigation?

Certain individuals at OHA claim that a forensic audit is not needed as OHA is subject to state audits on a regular basis, yet OHA.org has not posted results of any such audit at any time and refuses to make that information public.

It is time to tell the Office of Hawaiian Affairs that you demand a forensic audit.

Those individuals at OHA who have done nothing wrong have nothing to fear. Those who may have been complicit in wrong doing will be exposed and the misappropriation of Hawaiian beneficiary funds will be stopped.

We ask you to contact OHA today and let them know you support a forensic audit and “letting the chips fall where they may.”

Here are the individuals that need to hear you support a forensic audit at OHA -

Say “I Strongly Support A Forensic Audit At OHA.”

Trustees -

Robert Lindsey - robertl@oha.org - (808) 594-1855

Collette Machado - colettem@oha.org - (808) 594-1837

Peter Apo - petera@oha.org - (808) 594-1854

Dan Ahuna - dana@oha.org - (808) 594-1751

Lei Ahu Isa - leia@oha.org (808) 594-1857

Mahalo.

[boondogglednews]

Engineering Firms’ CPA Sentenced to Prison for Role in Tax Scheme

Engineering Firms’ CPA Sentenced to Prison for Role in Tax Scheme

Department of Justice

Office of Public Affairs

FOR IMMEDIATE RELEASE

Tuesday, July 2, 2019

Caused Millions in Tax Loss and Obstructed IRS Efforts to Collect Money and Penalties Owed

Michael H. Higa, the Certified Public Accountant (CPA) and controller of several engineering businesses, was sentenced yesterday to 40 months in prison in Honolulu, Hawaii, announced Principal…

[datascraping001]

CPA Email List

Elevate Your Accounting Game with a Targeted CPA Email List. In the world of finance and accounting, success hinges on a multitude of factors, and one of the most crucial is having access to the right contacts. Certified Public Accountants (CPAs) are the backbone of financial services, offering expertise and guidance that can make or break a business. In such a competitive industry, reaching out to the right CPAs can be a game-changer, and this is where a meticulously curated CPA Email List by datascrapingservices.com can become your greatest asset.

The Power of Data in Accounting

As businesses and financial landscapes evolve rapidly, staying ahead of the curve is essential. The financial world is a dynamic, ever-changing environment where well-informed decisions are paramount. Imagine having the ability to connect with CPAs who possess the knowledge and skills to provide your business with invaluable insights, whether it's tax planning, auditing, or financial consulting.

A targeted CPA Email List empowers your firm to reach out to these professionals directly, streamlining your marketing efforts and enabling you to build relationships that can lead to long-term partnerships. Here's why this CPA Email List is a must-have:

1. Precision Targeting: Our CPA Email List is carefully curated, ensuring that you reach the CPAs whose expertise aligns with your services. This precise targeting conserves valuable time and resources.

2. Real-Time Data: The financial industry is fast-paced. With our updated CPA Email List, you can be sure you're connecting with active professionals, not outdated contacts.

3. Enhanced Engagement: Email marketing remains a powerful tool. When you have the right email list, your messages have a better chance of being read and acted upon.

4. Industry Insights: CPAs are more than email addresses; they are a source of industry knowledge. Connecting with them can provide valuable insights and networking opportunities.

Why Choose Datascrapingservices.com?

At datascrapingservices.com, we understand that quality data is the foundation of a successful marketing campaign. Our team of experts specializes in web scraping and data collection, and we employ the latest technologies and techniques to ensure the accuracy and reliability of our data. By choosing our CPA Email List, you're not just gaining access to a list of contacts; you're gaining a competitive advantage. Whether you're marketing financial services, accounting software, or financial planning resources, our list can help you identify and connect with the right professionals.

Best B2B Database Provider - Datascrapingservices.com

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Contact Us Today

Are you ready to take your financial marketing efforts to the next level? Reach out to us at info@datascrapingservices.com. Our team is ready to discuss your specific needs and how our CPA Email List can help you achieve your marketing goals. Don't miss out on the opportunity to connect with CPAs who can elevate your business to new heights. Contact us today and start building those essential relationships.

Website: Datascrapingservices.com

Email: info@datascrapingservices.com

[an-inconvenient-life-blog]

Walking Around Honolulu: March 21, 2019

Walking Around Honolulu: March 21, 2019

Follow An Inconvenient Life on WordPress.com

The main reason I had to come back to Honolulu was to see all my doctors and my CPA. I really don’t feel like choosing a new base of operations right now. The week was busy with appointment after appointment.

I took advantage of being home to go to Lorrain at Connie Gale’s, to get a haircut. I had her cut it shorter than normal because I wasn’t…

[cathrynstreich]

Myron Kiriu: Growing With Quality

Vitals: Better Homes and Gardens Real Estate Advantage Realty Years in Business: 14 Size: 6 offices, 166 agents Regions Served: All of Oahu island with offices in Honolulu, Kapolei, North Shore and Kailua, and all of Maui County, which includes Maui, Molokai and Lanai islands, with offices in Wailuku and Paia 2017 Sales Volume: Around $752,334,195 2017 Transaction Volume: 999 units www.betterhawaii.com

When Myron Kiriu first moved to Honolulu, Hawaii, in 1984, he worked as a CPA for four years, utilizing the accounting and financial degree he obtained at the University of California, Berkeley. Then, he decided to make a career change.

Kiriu received his real estate license in 1989 and has served as CEO and owner of Better Homes and Gardens Real Estate Advantage Realty since 2004. Over the past 14 years, what began as one small office has transformed into six offices with 166 agents on Oahu and Maui.

Why did you make the switch from finance to real estate? Myron Kiriu: It was a bit accident, a bit desperation. I had gotten out of a bad business venture and was in debt. I needed a way to get out of debt, so I got my real estate license and started cold-calling. I was able to work my way out of debt, and it helped me begin what has become a successful career.

What is the market currently like in the Hawaiian Islands you cover? MK: It’s still very busy. We’re starting to reach a peak, so we might see prices flattening out, but things are busy. We mostly serve Oahu and Maui, but we may be looking to expand to the main island in the future. If the right opportunity comes up, especially with a quality partner, I’ll go for it.

Who is moving to the area? What segments are you seeing the greatest opportunity with? MK: I’m 57, and a lot of my business is second-time homebuyers coming from the mainland, and those are expensive properties. Hawaii is a very desirable place to live, so anyone in the Pacific Rim—where the economy is doing well—looks for second homes here. We also have a base population and an aging population who are starting to sell down to buy condos or homes in retirement communities.

As you grow and add agents, what qualities do you look for in new hires? MK: We want to grow with quality. We’re very selective about our agents, so we’re a little different than other firms in that new hires have to go through a pretty selective interview process. For us, it’s never been about number count, but rather, bringing in agents who are a good match with our corporate culture. If they’re not, they’re probably not good for our company. And, of course, we’re looking for skills and core values that will match everyone else in the company.

What makes your firm unique in the area? MK: The quality of our agents. Of companies with more than 50 agents, we have the largest per-agent productivity on Oahu. We invest a lot of time and energy into training agents and have created a collaborative corporate culture where agents help one another, which is unique for a lot of real estate companies.

How much emphasis do you put on training? MK: We have extensive training; in fact, we have over 20 in-house classes on both soft and technical skills. We have additional training for technology, so if an agent needs help with their website or further guidance into how to use our CRM program, there’s hands-on training. Training is huge for us.

What do you feel are the biggest challenges in the industry right now? MK: Technology is a challenge because you have to stay ahead of the curve. Also, as we grow, maintaining the level of service and identifying the needs of the agent is challenging. Keeping our corporate culture strong is yet another challenge.

Keith Loria is a contributing editor to RISMedia.

The post Myron Kiriu: Growing With Quality appeared first on RISMedia.

Myron Kiriu: Growing With Quality published first on https://thegardenresidences.tumblr.com/

[scamandfraud]

Tax Fraud: Wagdy Guirguis And Michael Higa Convicted Of Conspiracy To Defraud The United States

Tax Fraud: Wagdy Guirguis And Michael Higa Convicted Of Conspiracy To Defraud The United States

Owner of Engineering Firms and CPA Convicted in Tax Scheme

Caused Millions in Tax Loss and Obstructed IRS Efforts to Collect Money and Penalties Owed

A federal jury in Honolulu, Hawaii, convicted Wagdy Guirguis and Michael Higa of conspiracy to defraud the United States yesterday, announced Principal Deputy Assistant Attorney General Richard E. Zuckerman of the Justice Department’s Tax Division…

[speedilystupendouschopshop]

Aloha! #cpa #mikejeongcpa (at Honolulu, Hawaii) https://www.instagram.com/p/B8IKLyGjRXY/?igshid=znqynqusxkfc

[hea-employment]

#Hiring Remote Tax Advisor - CPA,... in #Honolulu #Hawaii #Jobs

http://dlvr.it/QrFFwK

[seopt58147]

19 Extreme PPC Blunders

19 Extreme PPC Blunders

Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to digital marketers.

My hope after you read this is that you’ll think twice before taking a shortcut that might seem harmless but can lead to major missed opportunities or mediocre results.

Warning: some sarcasm follows.

Blunder #1 – Using Broad Match Keywords for Everything

To get things off on the wrong foot, let’s start off easy. Ignoring all precise keyword and phrase match targeting options and dumping all your keywords into broad match.

Example: You run a business that sells vintage surf-wear in Honolulu, but you decide to put the keyword “clothes” into broad match.

This might seem extreme, but can you think of a keyword or two in your own PPC account that might benefit from a little more specificity? That one place where you let yourself off the hook saying: “Hey, it’s not perfect, but some of the people who search for this term probably want what we sell.”

Tightening up your keyword lists to be mostly phrase- and exact-match can yield far better results for a much more affordable price.

Blunder #2 – Refusing to Switch to Expanded Text Ads

Have you seen all those pesky notification from Google telling you to upgrade to Expanded Text Ads? Begging you to give prospective customers a little more insight into what you sell and why it would be worth their time to check out. There’s a reason for that.

Google and Bing are constantly trying to create value for searchers and advertisers. They want you to put the right product and message in front of the perfect customer. Sure, it takes some time and elbow grease to update old copy to take advantage of Expanded Text Ads and other changes, but it’s entirely worth it to communicate the value of your offer even more clearly.

Blunder #3 – Not Using Device Bid Modifiers

Is the data telling you that your ads convert twice as well on desktop compared to mobile? Even though that seems like extremely valuable information, practitioners new to PPC or those simply stretched too thin often don’t consider adjusting their ads based on device.

Behavior differences between desktop and mobile are real. There’s an entire section of your paid search analytics and any decent web analytics platform entirely dedicated to telling you about these differences.

There’s no reason and no real excuse not to peek at mobile vs. desktop performance and make intelligent choices about paying for more of the ads that work well.

Blunder #4 – No Negative Keywords

Just because you know your product won’t be interesting to people looking for something entirely different, doesn’t mean you shouldn’t waste money advertising it to them.

Wait, that’s exactly what that means.

Negative keywords are one of the most powerful tools in your belt as a search marketer. As with all things worth doing, it can take a little time to add these (the right way) to every campaign and ad group. But even a little effort spent on throwing out irrelevant searches and clicks can have major positive impact to your ROI.

Blunder #5 – Ad Scheduling? Sounds like a lot of work.

Running a sale for the next few days? Trying to get customers into the shop during certain hours? Closing your service business up at night?! Regardless of the reason your offer might change over the day, the week, or the year; scheduling your ads to appear at the most relevant times is extremely important.

Ad scheduling can’t control when and what people search, but it sure is helpful for putting up a relevant message at the moments your best customers are likely to be looking for you.

Blunder #6 – Ignoring Search Partner Network Results

Want to make sure you’re wasting some extra cash? Pay no attention to how ads are doing on Google’s Search Partner Network. What’s that? You say you’ve had zero conversions in the past three years? I’d probably just ignore that. If Google adds all of its partner network to your targeting by default, it must be good.

Seriously though, Google is running a business. They have products (ad placements) of differing quality. Some are good for all, and others need to be taken with some extra scrutiny, or not at all.

It’s incumbent on you as the marketer to evaluate where your ads are running and whether they’re running profitably for your business.

Blunder #7 – Opting for CPM Bidding Models. Because who needs performance?

(Turns sarcasm to 11.) Clicks are overrated. And for that matter, so is return on ad spend (RoAS).

In fairness, and in theory, CPM bidding can work but it relies on the assumption that higher impressions always equate to proportionally higher sales, or that your offer is so high-converting that you save money by foregoing any performance (click) guarantees. We know that’s not always true, so it’s generally a very risky strategy. This is especially true if you don’t have time or expertise to closely monitor and manage your campaigns.

One of the best things about search marketing is that you can choose to pay entirely for promising user behavior (clicks). There are very few reasons to let go of this and revert to an advertising model where you’re just paying for ad impressions.

I’m guessing you might have a budget to work within as well. All the more reason to focus every search marketing dollar on those users that look promising today.

Blunder #8 – Not Using Display Impression Caps

Want to annoy the heck out of a prospective customer? A great way to do this is to skip setting impression caps for your display ads. You’ll want those display ads to follow users around the internet, with no escape. Try as they might, they’ll never see your display ads less than 40x per day.

More seriously, the goal of advertising is to give consumers just a little positive nudge in the right direction before, during, and after they make a purchase. You never want to beat them over the head with advertising. Impression caps allow you to effectively and discretely provide that nudge, rather than seeming rude and possibly creepy by showing the same ad 100 times per day.

Blunder #9 – Targeting ALL COUNTRIES

Targeting just the countries you serve sounds like common sense, but it’s surprisingly easy to overlook when setting up your account, especially if you’re not experienced in AdWords. Make sure your location targeting is accurate so you don’t end up wasting your money serving ads in countries on the other side of the planet if your business is elsewhere.

Blunder #10 – Changing Bid Strategy Without Testing Results

Are you currently using Manual CPC but have a hunch that a CPA bid strategy would perform better? Or getting set to target an entirely new theme and set of keywords? Great, go for it, but only if you’ve benchmarked how you’re doing today, and tested performance of the new approach before committing a giant spend.

Completely switching your account’s bid strategy only to find out that you made performance worse for days, weeks, or even months can put a serious damper on morale and budgets. Minimize risk by testing your new strategy on one campaign. If it performs well, then you can roll it out to the rest of the account. But do test, do benchmark, and do iterate deliberately.

Blunder #11 – Not Using RLSA

Say a customer was searching for running shoes. The customer searched “running shoes,” clicked on your ad, didn’t make a purchase, and left your site. Those customers were so close to converting, if only there was a way to give them the final nudge they need. Luckily for us, there is.

Using remarketing lists allows us to target ads to people who exhibit a specific behavior on our site. The target behavior can be just about anything, whether it be spending 100 seconds on the site or abandoning their cart. RLSA is a massively helpful tool for all marketers, so it’s important to utilize it thoughtfully and consistently.

Blunder #12 – Using One Campaign Budget for Your Whole Account Why waste your time creating different campaigns for all your products? Just create one giant campaign and cram everything in there. That way, you don’t have to waste all that time clicking into the different campaigns.

This is another basic but extreme mistake that can really ruin your account’s performance. Campaigns as a subset of Accounts are there for a reason. It allows us to separate our account into related groups so we can be as specific as possible with our advertising in both the creative and the bid optimization. It benefits both the marketer and the consumer if you split up your account into multiple campaign, so please, please do this.

Blunder #13 – Targeting Mobile Traffic to Non-Mobile-Friendly Sites

Every year we hear that mobile search is getting bigger and bigger. Matter of fact, Google announced last week that it’s finally rolling out it’s mobile-first index in a very real way. If you haven’t yet, it’s time to take that seriously and make your website mobile-friendly.

If your website isn’t mobile-friendly yet, do not target mobile traffic. It’s that simple, but that’s a massive audience to miss. If a site’s mobile experience is terrible, mobile users won’t convert, so you’re better of sticking to desktop users until you get your mobile experience fixed (and you should).

Blunder #14 – Search And Display In The Same Campaign

Display and search ads are incredibly different and should be treated as such.

For simple illustration, think about a user’s intent to engage when they proactively search for something on Google, vs. visiting a site to read an article where the right rail has a display ad for something they looked at last week.

It’s not a painstaking process to separate display and search into different campaigns, so take the time clean up your account a bit. You’ll thank me later.

Blunder #15 – Addressing Multiple Keyword Themes in One Ad Group

Using multiple keyword themes in a single ad group isn’t as damaging as some of the others on this list, but it can create confusion or distraction for consumers.

Let’s use a clothing store as an example: You put all of your clothing related keywords in the same ad group. Now, say the ad’s headline says something like “Clothes for Sale” or just “Clothes” (overly generic to make a point). Now, when people search for a more specific “red hat” or “blue shoes”, the generic clothes ad will show up for them. The ad’s not technically wrong, but it would benefit from being a lot more specific. Similarly, you wouldn’t want to show an ad for “red hat” to “blue shoe” searchers, but that’s exactly what can happen if you lump too many topics into a single ad group.

Sorting out your keywords into clear themes and matching those to ad groups allows you to be specific and highly relevant in your ads’ creative and messaging. It just makes the consumer experience that much better.

Blunder #16 – No Analytics

Proof positive that this list is not rank-ordered.

“Marketers got by for years without Google Analytics, so why should you use it? Right??”

This argument reminds me of the person who still insists on using a paper map on road trips when we have incredible GPS systems in our phones. Yes, people did get by before Google Analytics. No, that’s not an excuse to not use it.

Google Analytics is an incredible tool that allows us to make highly educated decisions around basically everything we do as digital marketers. And, it’s free. Learn to use it, and your whole job gets easier, not to mention your results.

Blunder #17 – Always Going For The #1 Spot

As the famous race car driver Ricky Bobby once said: “If you ain’t first, you’re last”. In the world of PPC, that couldn’t be more wrong. Being at the top of search results feels great, but there are many instances where it’s far more beneficial to be in the second or third spot.

For example: You sell T-shirts that go for $20 apiece. Now let’s say ads cost $1 per click to be in the #2 position for a given search term, but would cost $10 to be in the #1 position. $10 per click to sell a $20 T-shirt is likely far too expensive unless your site conversion rate is 60% (in which case, we should all be reading your blog). In this instance, we’d much rather stick with the second spot.

Blunder #18 – No Ad Extensions

Just like a few others on this list, Ad Extensions exist for a very good reason. They’re proven to increase CTR by connecting prospective customers with the right information quickly, which means it’s also a better experience for the consumer. Ad extensions are also incredibly easy to set up and manage, so consider this an easy win.

Blunder #19 – Have Your Ads Link to Irrelevant Pages

This might be my personal favorite. Clicking on an ad only to end up on a completely irrelevant page is guaranteed to leave your prospective customer disoriented and confused. The lesser sin here is sending them to a page that’s completely generic. Luckily, this is an easy fix. If your ad is promoting a specific product or category, send me to the product or category page! If I end up anywhere less specific and relevant than this, something’s wrong.

The Lesson Among the Mistakes

We had a lot of fun trying to think of ways to bungle PPC account setup and management. Some of these mistakes are more ridiculous than others, but the bottom line is that you need to take the time to consider your audience and your message. Use the tools at your disposal to make your account as efficient as possible. Otherwise, you may be losing customers before they even get to your site. And if you’ve got other favorite mistakes, we’d love to hear them in the comments.

https://ift.tt/2HcAToN

[duiatty48170]

19 Extreme PPC Blunders

19 Extreme PPC Blunders

Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to digital marketers.

My hope after you read this is that you’ll think twice before taking a shortcut that might seem harmless but can lead to major missed opportunities or mediocre results.

Warning: some sarcasm follows.

Blunder #1 – Using Broad Match Keywords for Everything

To get things off on the wrong foot, let’s start off easy. Ignoring all precise keyword and phrase match targeting options and dumping all your keywords into broad match.

Example: You run a business that sells vintage surf-wear in Honolulu, but you decide to put the keyword “clothes” into broad match.

This might seem extreme, but can you think of a keyword or two in your own PPC account that might benefit from a little more specificity? That one place where you let yourself off the hook saying: “Hey, it’s not perfect, but some of the people who search for this term probably want what we sell.”

Tightening up your keyword lists to be mostly phrase- and exact-match can yield far better results for a much more affordable price.

Blunder #2 – Refusing to Switch to Expanded Text Ads

Have you seen all those pesky notification from Google telling you to upgrade to Expanded Text Ads? Begging you to give prospective customers a little more insight into what you sell and why it would be worth their time to check out. There’s a reason for that.

Google and Bing are constantly trying to create value for searchers and advertisers. They want you to put the right product and message in front of the perfect customer. Sure, it takes some time and elbow grease to update old copy to take advantage of Expanded Text Ads and other changes, but it’s entirely worth it to communicate the value of your offer even more clearly.

Blunder #3 – Not Using Device Bid Modifiers

Is the data telling you that your ads convert twice as well on desktop compared to mobile? Even though that seems like extremely valuable information, practitioners new to PPC or those simply stretched too thin often don’t consider adjusting their ads based on device.

Behavior differences between desktop and mobile are real. There’s an entire section of your paid search analytics and any decent web analytics platform entirely dedicated to telling you about these differences.

There’s no reason and no real excuse not to peek at mobile vs. desktop performance and make intelligent choices about paying for more of the ads that work well.

Blunder #4 – No Negative Keywords

Just because you know your product won’t be interesting to people looking for something entirely different, doesn’t mean you shouldn’t waste money advertising it to them.

Wait, that’s exactly what that means.

Negative keywords are one of the most powerful tools in your belt as a search marketer. As with all things worth doing, it can take a little time to add these (the right way) to every campaign and ad group. But even a little effort spent on throwing out irrelevant searches and clicks can have major positive impact to your ROI.

Blunder #5 – Ad Scheduling? Sounds like a lot of work.

Running a sale for the next few days? Trying to get customers into the shop during certain hours? Closing your service business up at night?! Regardless of the reason your offer might change over the day, the week, or the year; scheduling your ads to appear at the most relevant times is extremely important.

Ad scheduling can’t control when and what people search, but it sure is helpful for putting up a relevant message at the moments your best customers are likely to be looking for you.

Blunder #6 – Ignoring Search Partner Network Results

Want to make sure you’re wasting some extra cash? Pay no attention to how ads are doing on Google’s Search Partner Network. What’s that? You say you’ve had zero conversions in the past three years? I’d probably just ignore that. If Google adds all of its partner network to your targeting by default, it must be good.

Seriously though, Google is running a business. They have products (ad placements) of differing quality. Some are good for all, and others need to be taken with some extra scrutiny, or not at all.

It’s incumbent on you as the marketer to evaluate where your ads are running and whether they’re running profitably for your business.

Blunder #7 – Opting for CPM Bidding Models. Because who needs performance?

(Turns sarcasm to 11.) Clicks are overrated. And for that matter, so is return on ad spend (RoAS).

In fairness, and in theory, CPM bidding can work but it relies on the assumption that higher impressions always equate to proportionally higher sales, or that your offer is so high-converting that you save money by foregoing any performance (click) guarantees. We know that’s not always true, so it’s generally a very risky strategy. This is especially true if you don’t have time or expertise to closely monitor and manage your campaigns.

One of the best things about search marketing is that you can choose to pay entirely for promising user behavior (clicks). There are very few reasons to let go of this and revert to an advertising model where you’re just paying for ad impressions.

I’m guessing you might have a budget to work within as well. All the more reason to focus every search marketing dollar on those users that look promising today.

Blunder #8 – Not Using Display Impression Caps

Want to annoy the heck out of a prospective customer? A great way to do this is to skip setting impression caps for your display ads. You’ll want those display ads to follow users around the internet, with no escape. Try as they might, they’ll never see your display ads less than 40x per day.

More seriously, the goal of advertising is to give consumers just a little positive nudge in the right direction before, during, and after they make a purchase. You never want to beat them over the head with advertising. Impression caps allow you to effectively and discretely provide that nudge, rather than seeming rude and possibly creepy by showing the same ad 100 times per day.

Blunder #9 – Targeting ALL COUNTRIES

Targeting just the countries you serve sounds like common sense, but it’s surprisingly easy to overlook when setting up your account, especially if you’re not experienced in AdWords. Make sure your location targeting is accurate so you don’t end up wasting your money serving ads in countries on the other side of the planet if your business is elsewhere.

Blunder #10 – Changing Bid Strategy Without Testing Results

Are you currently using Manual CPC but have a hunch that a CPA bid strategy would perform better? Or getting set to target an entirely new theme and set of keywords? Great, go for it, but only if you’ve benchmarked how you’re doing today, and tested performance of the new approach before committing a giant spend.

Completely switching your account’s bid strategy only to find out that you made performance worse for days, weeks, or even months can put a serious damper on morale and budgets. Minimize risk by testing your new strategy on one campaign. If it performs well, then you can roll it out to the rest of the account. But do test, do benchmark, and do iterate deliberately.

Blunder #11 – Not Using RLSA

Say a customer was searching for running shoes. The customer searched “running shoes,” clicked on your ad, didn’t make a purchase, and left your site. Those customers were so close to converting, if only there was a way to give them the final nudge they need. Luckily for us, there is.

Using remarketing lists allows us to target ads to people who exhibit a specific behavior on our site. The target behavior can be just about anything, whether it be spending 100 seconds on the site or abandoning their cart. RLSA is a massively helpful tool for all marketers, so it’s important to utilize it thoughtfully and consistently.

Blunder #12 – Using One Campaign Budget for Your Whole Account Why waste your time creating different campaigns for all your products? Just create one giant campaign and cram everything in there. That way, you don’t have to waste all that time clicking into the different campaigns.

This is another basic but extreme mistake that can really ruin your account’s performance. Campaigns as a subset of Accounts are there for a reason. It allows us to separate our account into related groups so we can be as specific as possible with our advertising in both the creative and the bid optimization. It benefits both the marketer and the consumer if you split up your account into multiple campaign, so please, please do this.

Blunder #13 – Targeting Mobile Traffic to Non-Mobile-Friendly Sites

Every year we hear that mobile search is getting bigger and bigger. Matter of fact, Google announced last week that it’s finally rolling out it’s mobile-first index in a very real way. If you haven’t yet, it’s time to take that seriously and make your website mobile-friendly.

If your website isn’t mobile-friendly yet, do not target mobile traffic. It’s that simple, but that’s a massive audience to miss. If a site’s mobile experience is terrible, mobile users won’t convert, so you’re better of sticking to desktop users until you get your mobile experience fixed (and you should).

Blunder #14 – Search And Display In The Same Campaign

Display and search ads are incredibly different and should be treated as such.

For simple illustration, think about a user’s intent to engage when they proactively search for something on Google, vs. visiting a site to read an article where the right rail has a display ad for something they looked at last week.

It’s not a painstaking process to separate display and search into different campaigns, so take the time clean up your account a bit. You’ll thank me later.

Blunder #15 – Addressing Multiple Keyword Themes in One Ad Group

Using multiple keyword themes in a single ad group isn’t as damaging as some of the others on this list, but it can create confusion or distraction for consumers.

Let’s use a clothing store as an example: You put all of your clothing related keywords in the same ad group. Now, say the ad’s headline says something like “Clothes for Sale” or just “Clothes” (overly generic to make a point). Now, when people search for a more specific “red hat” or “blue shoes”, the generic clothes ad will show up for them. The ad’s not technically wrong, but it would benefit from being a lot more specific. Similarly, you wouldn’t want to show an ad for “red hat” to “blue shoe” searchers, but that’s exactly what can happen if you lump too many topics into a single ad group.

Sorting out your keywords into clear themes and matching those to ad groups allows you to be specific and highly relevant in your ads’ creative and messaging. It just makes the consumer experience that much better.

Blunder #16 – No Analytics

Proof positive that this list is not rank-ordered.

“Marketers got by for years without Google Analytics, so why should you use it? Right??”

This argument reminds me of the person who still insists on using a paper map on road trips when we have incredible GPS systems in our phones. Yes, people did get by before Google Analytics. No, that’s not an excuse to not use it.

Google Analytics is an incredible tool that allows us to make highly educated decisions around basically everything we do as digital marketers. And, it’s free. Learn to use it, and your whole job gets easier, not to mention your results.

Blunder #17 – Always Going For The #1 Spot

As the famous race car driver Ricky Bobby once said: “If you ain’t first, you’re last”. In the world of PPC, that couldn’t be more wrong. Being at the top of search results feels great, but there are many instances where it’s far more beneficial to be in the second or third spot.

For example: You sell T-shirts that go for $20 apiece. Now let’s say ads cost $1 per click to be in the #2 position for a given search term, but would cost $10 to be in the #1 position. $10 per click to sell a $20 T-shirt is likely far too expensive unless your site conversion rate is 60% (in which case, we should all be reading your blog). In this instance, we’d much rather stick with the second spot.

Blunder #18 – No Ad Extensions

Just like a few others on this list, Ad Extensions exist for a very good reason. They’re proven to increase CTR by connecting prospective customers with the right information quickly, which means it’s also a better experience for the consumer. Ad extensions are also incredibly easy to set up and manage, so consider this an easy win.

Blunder #19 – Have Your Ads Link to Irrelevant Pages

This might be my personal favorite. Clicking on an ad only to end up on a completely irrelevant page is guaranteed to leave your prospective customer disoriented and confused. The lesser sin here is sending them to a page that’s completely generic. Luckily, this is an easy fix. If your ad is promoting a specific product or category, send me to the product or category page! If I end up anywhere less specific and relevant than this, something’s wrong.

The Lesson Among the Mistakes

We had a lot of fun trying to think of ways to bungle PPC account setup and management. Some of these mistakes are more ridiculous than others, but the bottom line is that you need to take the time to consider your audience and your message. Use the tools at your disposal to make your account as efficient as possible. Otherwise, you may be losing customers before they even get to your site. And if you’ve got other favorite mistakes, we’d love to hear them in the comments.

https://ift.tt/2HcAToN

[restateagnt17101]

19 Extreme PPC Blunders

19 Extreme PPC Blunders

Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to digital marketers.

My hope after you read this is that you’ll think twice before taking a shortcut that might seem harmless but can lead to major missed opportunities or mediocre results.

Warning: some sarcasm follows.

Blunder #1 – Using Broad Match Keywords for Everything

To get things off on the wrong foot, let’s start off easy. Ignoring all precise keyword and phrase match targeting options and dumping all your keywords into broad match.

Example: You run a business that sells vintage surf-wear in Honolulu, but you decide to put the keyword “clothes” into broad match.

This might seem extreme, but can you think of a keyword or two in your own PPC account that might benefit from a little more specificity? That one place where you let yourself off the hook saying: “Hey, it’s not perfect, but some of the people who search for this term probably want what we sell.”

Tightening up your keyword lists to be mostly phrase- and exact-match can yield far better results for a much more affordable price.

Blunder #2 – Refusing to Switch to Expanded Text Ads

Have you seen all those pesky notification from Google telling you to upgrade to Expanded Text Ads? Begging you to give prospective customers a little more insight into what you sell and why it would be worth their time to check out. There’s a reason for that.

Google and Bing are constantly trying to create value for searchers and advertisers. They want you to put the right product and message in front of the perfect customer. Sure, it takes some time and elbow grease to update old copy to take advantage of Expanded Text Ads and other changes, but it’s entirely worth it to communicate the value of your offer even more clearly.

Blunder #3 – Not Using Device Bid Modifiers

Is the data telling you that your ads convert twice as well on desktop compared to mobile? Even though that seems like extremely valuable information, practitioners new to PPC or those simply stretched too thin often don’t consider adjusting their ads based on device.

Behavior differences between desktop and mobile are real. There’s an entire section of your paid search analytics and any decent web analytics platform entirely dedicated to telling you about these differences.

There’s no reason and no real excuse not to peek at mobile vs. desktop performance and make intelligent choices about paying for more of the ads that work well.

Blunder #4 – No Negative Keywords

Just because you know your product won’t be interesting to people looking for something entirely different, doesn’t mean you shouldn’t waste money advertising it to them.

Wait, that’s exactly what that means.

Negative keywords are one of the most powerful tools in your belt as a search marketer. As with all things worth doing, it can take a little time to add these (the right way) to every campaign and ad group. But even a little effort spent on throwing out irrelevant searches and clicks can have major positive impact to your ROI.

Blunder #5 – Ad Scheduling? Sounds like a lot of work.

Running a sale for the next few days? Trying to get customers into the shop during certain hours? Closing your service business up at night?! Regardless of the reason your offer might change over the day, the week, or the year; scheduling your ads to appear at the most relevant times is extremely important.

Ad scheduling can’t control when and what people search, but it sure is helpful for putting up a relevant message at the moments your best customers are likely to be looking for you.

Blunder #6 – Ignoring Search Partner Network Results

Want to make sure you’re wasting some extra cash? Pay no attention to how ads are doing on Google’s Search Partner Network. What’s that? You say you’ve had zero conversions in the past three years? I’d probably just ignore that. If Google adds all of its partner network to your targeting by default, it must be good.

Seriously though, Google is running a business. They have products (ad placements) of differing quality. Some are good for all, and others need to be taken with some extra scrutiny, or not at all.

It’s incumbent on you as the marketer to evaluate where your ads are running and whether they’re running profitably for your business.

Blunder #7 – Opting for CPM Bidding Models. Because who needs performance?

(Turns sarcasm to 11.) Clicks are overrated. And for that matter, so is return on ad spend (RoAS).

In fairness, and in theory, CPM bidding can work but it relies on the assumption that higher impressions always equate to proportionally higher sales, or that your offer is so high-converting that you save money by foregoing any performance (click) guarantees. We know that’s not always true, so it’s generally a very risky strategy. This is especially true if you don’t have time or expertise to closely monitor and manage your campaigns.

One of the best things about search marketing is that you can choose to pay entirely for promising user behavior (clicks). There are very few reasons to let go of this and revert to an advertising model where you’re just paying for ad impressions.

I’m guessing you might have a budget to work within as well. All the more reason to focus every search marketing dollar on those users that look promising today.

Blunder #8 – Not Using Display Impression Caps

Want to annoy the heck out of a prospective customer? A great way to do this is to skip setting impression caps for your display ads. You’ll want those display ads to follow users around the internet, with no escape. Try as they might, they’ll never see your display ads less than 40x per day.

More seriously, the goal of advertising is to give consumers just a little positive nudge in the right direction before, during, and after they make a purchase. You never want to beat them over the head with advertising. Impression caps allow you to effectively and discretely provide that nudge, rather than seeming rude and possibly creepy by showing the same ad 100 times per day.

Blunder #9 – Targeting ALL COUNTRIES

Targeting just the countries you serve sounds like common sense, but it’s surprisingly easy to overlook when setting up your account, especially if you’re not experienced in AdWords. Make sure your location targeting is accurate so you don’t end up wasting your money serving ads in countries on the other side of the planet if your business is elsewhere.

Blunder #10 – Changing Bid Strategy Without Testing Results

Are you currently using Manual CPC but have a hunch that a CPA bid strategy would perform better? Or getting set to target an entirely new theme and set of keywords? Great, go for it, but only if you’ve benchmarked how you’re doing today, and tested performance of the new approach before committing a giant spend.

Completely switching your account’s bid strategy only to find out that you made performance worse for days, weeks, or even months can put a serious damper on morale and budgets. Minimize risk by testing your new strategy on one campaign. If it performs well, then you can roll it out to the rest of the account. But do test, do benchmark, and do iterate deliberately.

Blunder #11 – Not Using RLSA

Say a customer was searching for running shoes. The customer searched “running shoes,” clicked on your ad, didn’t make a purchase, and left your site. Those customers were so close to converting, if only there was a way to give them the final nudge they need. Luckily for us, there is.

Using remarketing lists allows us to target ads to people who exhibit a specific behavior on our site. The target behavior can be just about anything, whether it be spending 100 seconds on the site or abandoning their cart. RLSA is a massively helpful tool for all marketers, so it’s important to utilize it thoughtfully and consistently.

Blunder #12 – Using One Campaign Budget for Your Whole Account Why waste your time creating different campaigns for all your products? Just create one giant campaign and cram everything in there. That way, you don’t have to waste all that time clicking into the different campaigns.

This is another basic but extreme mistake that can really ruin your account’s performance. Campaigns as a subset of Accounts are there for a reason. It allows us to separate our account into related groups so we can be as specific as possible with our advertising in both the creative and the bid optimization. It benefits both the marketer and the consumer if you split up your account into multiple campaign, so please, please do this.

Blunder #13 – Targeting Mobile Traffic to Non-Mobile-Friendly Sites

Every year we hear that mobile search is getting bigger and bigger. Matter of fact, Google announced last week that it’s finally rolling out it’s mobile-first index in a very real way. If you haven’t yet, it’s time to take that seriously and make your website mobile-friendly.

If your website isn’t mobile-friendly yet, do not target mobile traffic. It’s that simple, but that’s a massive audience to miss. If a site’s mobile experience is terrible, mobile users won’t convert, so you’re better of sticking to desktop users until you get your mobile experience fixed (and you should).

Blunder #14 – Search And Display In The Same Campaign

Display and search ads are incredibly different and should be treated as such.

For simple illustration, think about a user’s intent to engage when they proactively search for something on Google, vs. visiting a site to read an article where the right rail has a display ad for something they looked at last week.

It’s not a painstaking process to separate display and search into different campaigns, so take the time clean up your account a bit. You’ll thank me later.

Blunder #15 – Addressing Multiple Keyword Themes in One Ad Group

Using multiple keyword themes in a single ad group isn’t as damaging as some of the others on this list, but it can create confusion or distraction for consumers.

Let’s use a clothing store as an example: You put all of your clothing related keywords in the same ad group. Now, say the ad’s headline says something like “Clothes for Sale” or just “Clothes” (overly generic to make a point). Now, when people search for a more specific “red hat” or “blue shoes”, the generic clothes ad will show up for them. The ad’s not technically wrong, but it would benefit from being a lot more specific. Similarly, you wouldn’t want to show an ad for “red hat” to “blue shoe” searchers, but that’s exactly what can happen if you lump too many topics into a single ad group.

Sorting out your keywords into clear themes and matching those to ad groups allows you to be specific and highly relevant in your ads’ creative and messaging. It just makes the consumer experience that much better.

Blunder #16 – No Analytics

Proof positive that this list is not rank-ordered.

“Marketers got by for years without Google Analytics, so why should you use it? Right??”

This argument reminds me of the person who still insists on using a paper map on road trips when we have incredible GPS systems in our phones. Yes, people did get by before Google Analytics. No, that’s not an excuse to not use it.

Google Analytics is an incredible tool that allows us to make highly educated decisions around basically everything we do as digital marketers. And, it’s free. Learn to use it, and your whole job gets easier, not to mention your results.

Blunder #17 – Always Going For The #1 Spot

As the famous race car driver Ricky Bobby once said: “If you ain’t first, you’re last”. In the world of PPC, that couldn’t be more wrong. Being at the top of search results feels great, but there are many instances where it’s far more beneficial to be in the second or third spot.

For example: You sell T-shirts that go for $20 apiece. Now let’s say ads cost $1 per click to be in the #2 position for a given search term, but would cost $10 to be in the #1 position. $10 per click to sell a $20 T-shirt is likely far too expensive unless your site conversion rate is 60% (in which case, we should all be reading your blog). In this instance, we’d much rather stick with the second spot.

Blunder #18 – No Ad Extensions

Just like a few others on this list, Ad Extensions exist for a very good reason. They’re proven to increase CTR by connecting prospective customers with the right information quickly, which means it’s also a better experience for the consumer. Ad extensions are also incredibly easy to set up and manage, so consider this an easy win.

Blunder #19 – Have Your Ads Link to Irrelevant Pages

This might be my personal favorite. Clicking on an ad only to end up on a completely irrelevant page is guaranteed to leave your prospective customer disoriented and confused. The lesser sin here is sending them to a page that’s completely generic. Luckily, this is an easy fix. If your ad is promoting a specific product or category, send me to the product or category page! If I end up anywhere less specific and relevant than this, something’s wrong.

The Lesson Among the Mistakes

We had a lot of fun trying to think of ways to bungle PPC account setup and management. Some of these mistakes are more ridiculous than others, but the bottom line is that you need to take the time to consider your audience and your message. Use the tools at your disposal to make your account as efficient as possible. Otherwise, you may be losing customers before they even get to your site. And if you’ve got other favorite mistakes, we’d love to hear them in the comments.

https://ift.tt/2HcAToN