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How Vietnamese Telcos Can Double Their Revenues
Vietnam's Telecom Market is on a dynamic growth trajectory, with digital advertising spend rising to USD 1.15 billion in 2022 with a Year-on-Year change of 18.5%. Fueled by the National Digital Transformation Program, 5G network expansion, robust mobile penetration (145.8 million connections), and infrastructure enhancements, the telecom sector is set for a remarkable journey ahead.
Leading Telcos in Vietnam, including Viettel, VNPT, Mobifone, Vietnamobile, and G-Mobile, are at the forefront of the industry. They excel in subscriptions, 5G network expansion, and mobile service enhancements. Yet, revenue generation is a pivotal challenge and opportunity in this rapidly evolving landscape.
In this context, moLotus, a mobile video customer interaction platform, a GSM-based technology, is emerging as a potent revenue-generating solution and an all-encompassing answer for Vietnamese Telcos seeking not just survival but resilience and growth. The moLotus technology excels in delivering hyper-personalized, interactive, automated, globally scalable, multimedia messages directly to telco subscribers. No app downloads or data plans needed!
moLotus has established strong partnerships with global telecom giants like Indosat Ooredoo Hutchinson, Celcom, Vodafone, Airtel, Digi, Maxis, and many others. It has a robust presence and a track record of success in countries such as Singapore, Malaysia, India, and Indonesia.
Proven Global Telco Campaigns : https://www.novosol.biz/telco-showcase/
The strategic collaboration with moLotus not only could empower Vietnamese telcos to tap into new revenue streams, navigate challenges, and position themselves for sustainable growth but also propels them into a future of innovative and efficient customer engagement. The moLotus partnership offers Telcos with the Technical Support, Strategy, Marketing Collaterals, Execution, Pre-sales Support, Shadow Marketing and Business Support.
The Vietnam Ministry of Information and Communications (MIC), has introduced the "National Digital Transformation Program by 2025," with an extended vision to 2030. This program is accelerating Digital Transformation by redefining business approaches and offering incentives to drive digital adoption across enterprises, government operations, and manufacturing (Source: GlobalData).
With Vietnam's government actively promoting digital transformation, moLotus is poised to capitalize on emerging digitalization opportunities, enhanced by 5G and overall transformation. It streamlines customer processes, such as payment reminders, loyalty programs, contract renewals, and onboarding. moLotus innovates business models, generating high-margin revenues while keeping costs low, thereby boosting efficiency, speed, and agility.
The rapid growth of Mobile Advertising has presented Vietnamese telcos with a dynamic avenue for revenue generation. According to Statista, mobile advertising spend in Vietnam is projected to reach USD 1.2 billion in 2023, representing a substantial growth of 21.6% from the USD 985 million spent in 2022. However, telcos have yet to fully capitalize on the growing revenue opportunities presented by mobile advertising, making a transition to moLotus a strategic imperative.
Leveraging Telco subscriber data, moLotus targets customers with personalized offers and event greetings, including birthdays, festivals, anniversaries, and more. Campaigns can be customized based on various criteria, including business parameters, languages, demographics, and more, enabling rapid reach to a massive customer base. The technology offers easy interaction options such as SMS, USSD, Call, Web Click, mgram and more.
Subscriber Data Monetization is set to rise considerably in the Vietnamese Telco market between 2023 and 2030. Through moLotus Big Data tools, Telcos can capitalize on insights derived from subscriber actions and preferences, delivering targeted ads, transforming business models, boosting revenues, and enabling informed decisions.
GlobalData's report indicates that voice service revenue is likely to decline in 2023 with decreasing ARPU, as users migrate to OTT platforms. However, moLotus adoption can reverse this trend, potentially uplifting ARPU by 2 to 4%, maximizing Customer Lifetime Value and driving overall revenue growth. moLotus is disrupting USD 1.7 trillion Global Marketing Spend (Source: PwC) bringing a wealth of expertise in Mobile Advertising, Digital Transformation, Zero-cost Video Interaction, Big Data Analytics, and more. With moLotus steadily penetrating the Vietnamese market, Telcos can seize the opportunity for substantial revenue growth today while building a strong foundation for tomorrow.
#marketing#Vietnam#Vietnamese#advertising#mobileadvertising#mobiletechnology#telecommunication#telecom#telcos#Southeastasia#customerinteractionplatform#moLotus#mobilesubscribers#Vietnamesetelcos#digitaltransformation#ARPU#SubscriberDataMonetization
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Novosol is a Singapore-based leading global organization in mobile media and advertising. It offers a breakthrough advertising & mobile video customer interaction platform named moLotus. There is scope for advertisers & brands to disrupt $2 billion direct marketing market using moLotus — powered by a proprietary technology called mgram.
Novosol has been closely associated with marquee clients, innovating new marketing and business use cases. With direct sales and global partnerships in the South Asia markets, we are expanding our platform, clientele and revenue.
#Customerengagement#PersonalizationInteractive#Onlinecampaignandrevenuemanagement#Revenuemanagement#customerinteractionplatform#Customizedmarketing#MobileVideoAdvertisingPlatform#AdvertisingPlatform
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moLotus opens-up Multi-Billion Dollar Revenues for Telcos

Singapore-based mobile technology leader, Novosol, is making waves in the telecom industry, creating new revenue opportunities for Telcos in a quick span of three months via its breakthrough moLotus mobile video customer interaction platform - a GSM-based technology which reaches out directly to the inbox of all mobile handsets irrespective of phone type or model; no app, no data plans being involved.
moLotus has collaborated with international Telcos, including Indosat Ooredoo Hutchinson, Celcom, Vodafone, Airtel, Digi, Maxis, and more; having a formidable presence and proven track record in Singapore, Malaysia, India, and Indonesia.
The technology has become a game-changer for Telcos, offering an ARPU boost of 2% to 4%. Its integration into the telco marketing mix has streamlined campaign planning, development, and execution. It provides deep customer insights, easy response mechanisms, vast scalability, and near-zero cost per interaction, resulting in substantial revenue growth.
Telcos are significantly enhancing EBITDA performance at an optimal cost. They are efficiently monetizing their massive subscriber database and mobile infrastructure; transforming customer processes, with agility, innovation and cost savings up to 30%. They are seamlessly transitioning to enterprise business models using moLotus.
According to Statista, global mobile ad spending is projected to approach a staggering USD 400 billion by 2024. moLotus is showcasing an outstanding 20% annual growth in mobile advertising, reaching a vast audience of 8.6 billion global mobile subscribers’.
Advertisers, Agencies and Resellers are being empowered by moLotus to leverage the vast Telco data and access nationwide reach. The platform provides a range of rich media formats, such as Video, SlideShow, Showcase, Greetings, and Brochure and hyper-personalized campaigns. Moreover, moLotus offers unique response options like Call, URL Click, SMS, USSD, mgram, and more to facilitate effective customer interaction.
Consequently, moLotus has firmly established itself as the favored option for brands including Suzuki, DBS, HSBC, Amazon, Dell, and Samsung spanning diverse industry verticals, encompassing Banking, Insurance, Ecommerce, Consumer Electronics, Automobile, Retail, and Government Sectors. Its remarkable progress is evident through its expanding presence in new markets such as Vietnam, Thailand, Saudi Arabia, UAE and other middle eastern countries.
Don't miss out on the big mobile advertising opportunity - embrace moLotus today!
#marketing#advertising#revenue#mobiletechnology#telcos#telecom#customerinteractionplatform#Middleeast#Southeastasia#Indonesia#UAE#SaudiArabia#Thailand#Vietnam#Malaysia#Singapore#moLotus#mobileadvertising#telecommunication#mobilesubscribers#advertisers#brands#opportunity
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