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moLotus Innovation Driving Banks with   Revenue, Transformation, and Profits

The banking industry faces a paradigm shift in Indonesia. Legacy approaches can no longer keep pace with shifting consumer behavior. That’s where the breakthrough moLotus mobile video advertising and interaction platform steps in—accelerating high-margin revenue generation through innovation and transformation with cost savings for banks.

Leveraging partnerships with Telcos like Indosat Ooredoo (iAds-MGram) and Telkomsel (DigiAds), moLotus enables banks to directly reach, interact, and engage over 280 million Indonesian mobile users, sending 40-second mobile video ads straight to their phones, without requiring any app downloads or data plans.

moLotus is a game-changer for banking, offering powerful features: personalization, customization, interactivity, rich media, big data analytics, and automation. Its easy interaction options (SMS, USSD, Web Click, mgram, Call) and diverse rich media formats (HQ Video, Slideshow, Showcase, Brochure, and Greeting) enable banks to run highly effective campaigns. This drives increased visibility, leads generation, response, conversion rates, and customer loyalty, ultimately scaling marketing ROI up to 100x. Banks can also leverage moLotus's AI agents to optimize their advertising further for superior results.

The platform fully complies with banking regulations and data privacy standards, with a proven track record of successful partnerships with leading Southeast Asian banks, including Indonesia.

Unlocking New Revenue Across Core Banking Products

Leading Indonesian banks are already leveraging moLotus to drive measurable growth across high-value segments:

Credit Card Usage: Personalized video promotions via moLotus drive a 3x higher response rate, resulting in a 15% increase in new credit cardholders.

Loan Leads: moLotus generates a 6% increase in loan leads, with a strong 46% conversion rate into new accounts.

Deposit Mobilization: Incentive campaigns on moLotus effectively increase customer deposits and encourage savings.

Retail Transaction Uplift: Tailored promotional offers via the banking app, powered by moLotus, have increased retail banking transactions by 5%.

Insurance Promotion: moLotus enables targeted promotion of insurance products to relevant customer segments based on their profiles.

Banks can also use moLotus to promote wealth management, digital wallets, bill payments, forex services, mutual funds, and more.

Real Results from Banks

HSBC Indonesia achieved a 12% increase in credit card leads and tripled response rates compared to SMS.

DBS Indonesia saw 46% growth in new accounts and doubled campaign response rates via a loan campaign with e-voucher incentives.

UOB’s TMRW recorded a 40% jump in new accounts and tripled responses using moLotus-led digital campaigns.

Bank Mandiri grew leads by 10% and tripled credit card campaign responses.

Performance-Based Pricing for Maximum Banking ROI

moLotus offers flexible, banking-friendly pricing models tailored to maximize results:

Pay-Per-Delivery(PPD): Banks pay only when mobile video messages are successfully delivered to customers.

Pay-Per-Lead(PPL): Payment is based on the number of verified customer leads captured via response mechanisms like mgram, SMS, USSD, or web clicks.

Pay-Per-Conversion(PPC): Banks pay only when a customer completes a valuable action, like a loan approval or card activation.

Pay-Per-Sale(PPS): Payment tied directly to revenue generated by the campaign—ideal for credit card usage, loan disbursement, or deposit campaigns.

This performance-driven approach ensures marketing spends are tightly aligned to real business outcomes.

Embrace moLotus Now

Banks must act now to stay competitive in Indonesia’s fast-changing digital banking landscape. Contact the moLotus team for a consultation or to schedule a demo tailored to your banking objectives.

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Unlocking Massive Revenue Growth for Indonesian Telcos

The Indonesian telecom sector is on a meteoric rise, with digital ad spending hitting USD 19.2 billion in 2022 - a staggering 5.02% growth from 2021(Source: Nielson). This growth story is fueled by the widespread adoption of smartphones, 5G technology, and an unshakable government commitment to digital infrastructure.

Front-running Telcos like Indosat Ooredoo Hutchinson, Telkomsel, and XL Axiata are trying to maintain the pace. Yet, the quest for revenue generation in this dynamic landscape remains a formidable challenge and a colossal opportunity.

moLotus, a GSM-based mobile video customer interaction platform, is rewriting the Indonesian Telco growth narrative with innovative, revenue-boosting solutions for Indonesian Telcos, driving resilience and growth.

The new technology is innovating new revenue streams for Indonesian Telcos via mobile advertising, knowledge transfers, digital transformation, subscriber monetization and business support. These initiatives directly address key challenges faced by Telcos, including those related to enterprise revenues, consumer revenues, digitization, agility, and EBITDA pressures.

A groundbreaking collaboration between Indosat Ooredoo Hutchinson and moLotus swiftly evolved into a transformative force, connecting with a remarkable 104 million subscribers across Indonesia. The partnership complements the nation's growing advertising expenditure.

Proven Telco Campaigns : https://novosol.biz/iADs-MGram-showcase/

moLotus is now the top choice across all sectors in Indonesia for boosting brand revenues, widely recognized and acclaimed. From Banking and Insurance to Ecommerce, Consumer Electronics, Automobile, Retail, and even Government Sectors, moLotus is driving innovation and delivering breakthrough solutions to meet the diverse needs of enterprises and consumers nationwide.

Automobile brand Suzuki benefited from moLotus lead generation campaigns generating impressive car leads at competitive pricing. Ecommerce giant Amazon has leveraged moLotus campaigns to boost new subscriber sign-ups achieving remarkable take-up rate and subscriber awareness.

Leading Banks in Indonesia, including HSBC, DBS, CIMB, BCA, Todate, Mandiri, BSI, and UOB, have harnessed the power of moLotus to boost their product revenue generation; enhancing ARPU, leads generation, conversion rates, customer responses, acquisition, retention, engagement, loyalty, upselling, cross-selling (cards and bancassurance), loan offerings, approvals, and maximizing customer lifetime value.

The pursuit of automation, digitization, and transformation is a critical agenda for Indonesia's telecom industry. While the importance of digital transformation is widely recognized, many telecom brands in the country still have a considerable distance to cover in this journey. Several telecom brands in Indonesia are making notable strides towards digital transformation via moLotus. Transformation models powered by moLotus are characterized by innovation, agility, and cost savings. Telcos are seamlessly transitioning to new enterprise business models using moLotus, monetizing their massive subscriber database and mobile infrastructure.

The moLotus technology has become a game-changer for the Indonesian Telcos, offering an ARPU boost of 2% to 4%. Its integration into the telco marketing mix has streamlined campaign planning, development, and execution. It provides big data analytics, easy response mechanisms, scalability, and near-zero cost per interaction, resulting in substantial ARPU growth.

Advertisers, Agencies and Resellers in Indonesia are being empowered by moLotus to leverage the vast Telco data and access nationwide reach. The platform provides a range of rich media formats, such as Video, SlideShow, Showcase, Greetings, and Brochure and hyper-personalized campaigns. Moreover, moLotus offers unique response options like Call, URL Click, SMS, USSD, mgram, and more to facilitate effective customer interaction.

With the 2024 Indonesia election approaching, moLotus is in discussions with several Indonesian telcos, positioning itself as a powerful mobile advertising platform that maximizes voter interaction, education, and engagement.

As more and more Telcos and moLotus unite to boost the digital landscape, one thing is certain: the archipelago's telecom story is a beacon of success, marked by exponential revenue growth, transformation, innovation, and resilience.

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How Vietnamese Telcos Can Double Their Revenues

Vietnam's Telecom Market is on a dynamic growth trajectory, with digital advertising spend rising to USD 1.15 billion in 2022 with a Year-on-Year change of 18.5%. Fueled by the National Digital Transformation Program, 5G network expansion, robust mobile penetration (145.8 million connections), and infrastructure enhancements, the telecom sector is set for a remarkable journey ahead.

Leading Telcos in Vietnam, including Viettel, VNPT, Mobifone, Vietnamobile, and G-Mobile, are at the forefront of the industry. They excel in subscriptions, 5G network expansion, and mobile service enhancements. Yet, revenue generation is a pivotal challenge and opportunity in this rapidly evolving landscape.

In this context, moLotus, a mobile video customer interaction platform, a GSM-based technology, is emerging as a potent revenue-generating solution and an all-encompassing answer for Vietnamese Telcos seeking not just survival but resilience and growth. The moLotus technology excels in delivering hyper-personalized, interactive, automated, globally scalable, multimedia messages directly to telco subscribers. No app downloads or data plans needed! 

moLotus has established strong partnerships with global telecom giants like Indosat Ooredoo Hutchinson, Celcom, Vodafone, Airtel, Digi, Maxis, and many others. It has a robust presence and a track record of success in countries such as Singapore, Malaysia, India, and Indonesia. 

Proven Global Telco Campaigns :  https://www.novosol.biz/telco-showcase/

The strategic collaboration with moLotus not only could empower Vietnamese telcos to tap into new revenue streams, navigate challenges, and position themselves for sustainable growth but also propels them into a future of innovative and efficient customer engagement. The moLotus partnership offers Telcos with the Technical Support, Strategy, Marketing Collaterals, Execution, Pre-sales Support, Shadow Marketing and Business Support. 

The Vietnam Ministry of Information and Communications (MIC), has introduced the "National Digital Transformation Program by 2025," with an extended vision to 2030. This program is accelerating Digital Transformation by redefining business approaches and offering incentives to drive digital adoption across enterprises, government operations, and manufacturing (Source: GlobalData).

With Vietnam's government actively promoting digital transformation, moLotus is poised to capitalize on emerging digitalization opportunities, enhanced by 5G and overall transformation. It streamlines customer processes, such as payment reminders, loyalty programs, contract renewals, and onboarding. moLotus innovates business models, generating high-margin revenues while keeping costs low, thereby boosting efficiency, speed, and agility.

The rapid growth of Mobile Advertising has presented Vietnamese telcos with a dynamic avenue for revenue generation. According to Statista, mobile advertising spend in Vietnam is projected to reach USD 1.2 billion in 2023, representing a substantial growth of 21.6% from the USD 985 million spent in 2022. However, telcos have yet to fully capitalize on the growing revenue opportunities presented by mobile advertising, making a transition to moLotus a strategic imperative.

Leveraging Telco subscriber data, moLotus targets customers with personalized offers and event greetings, including birthdays, festivals, anniversaries, and more. Campaigns can be customized based on various criteria, including business parameters, languages, demographics, and more, enabling rapid reach to a massive customer base. The technology offers easy interaction options such as SMS, USSD, Call, Web Click, mgram and more.

Subscriber Data Monetization is set to rise considerably in the Vietnamese Telco market between 2023 and 2030. Through moLotus Big Data tools, Telcos can capitalize on insights derived from subscriber actions and preferences, delivering targeted ads, transforming business models, boosting revenues, and enabling informed decisions.

GlobalData's report indicates that voice service revenue is likely to decline in 2023 with decreasing ARPU, as users migrate to OTT platforms. However, moLotus adoption can reverse this trend, potentially uplifting ARPU by 2 to 4%, maximizing Customer Lifetime Value and driving overall revenue growth. moLotus is disrupting USD 1.7 trillion Global Marketing Spend (Source: PwC) bringing a wealth of expertise in Mobile Advertising, Digital Transformation, Zero-cost Video Interaction, Big Data Analytics, and more. With moLotus steadily penetrating the Vietnamese market, Telcos can seize the opportunity for substantial revenue growth today while building a strong foundation for tomorrow.

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moLotus Spurs Multi-Billion Revenue Generation Across Sectors In Indonesia

Novosol, a global frontrunner in mobile advertising technology with its breakthrough moLotus mobile video customer interaction platform and business model. Its partnership with Indosat has got off to a good start in 2023 with campaigns for well known brands like Suzuki, HSBC, DBS, Amazon, and more.

moLotus is innovating new revenue streams for Telcos via mobile advertising, knowledge transfers, digital transformation, and subscriber monetization. These initiatives directly address key challenges faced by Telcos, including those related to enterprise revenues, consumer revenues, digitization, operational agility, and EBITDA pressures.

The joint initiative of Indosat Ooredoo Hutchinson and Novosol has quickly become a game-changer, reaching an impressive 104 million plus subscribers across Indonesia catering to the country's booming advertising spend, which stands at a staggering IDR 259 Trillion (USD 18.5 Billion according to Neilson).

moLotus has gained widespread recognition as the go-to choice for global brands including Dell, Standard Chartered, Panasonic, Prudential, L’Oreal, Samsung, CIMB, etc., in boosting revenues across all industry verticals. From Banking and Insurance to Ecommerce, Consumer Electronics, Automobile, Retail, and even Government Sectors, moLotus is driving innovation and delivering breakthrough solutions to meet the diverse needs of enterprises and consumers nationwide.

Leading Banks in Indonesia, including HSBC, DBS, CIMB, BCA, Todate, Mandiri, BSI, and UOB, have harnessed the power of moLotus to boost their product revenue generation; enhancing ARPU, leads generation, conversion rates, customer responses, acquisition, retention, engagement, loyalty, upselling, cross-selling (cards and bancassurance), loan offerings, approvals, and maximizing customer lifetime value.

Automobile brand Suzuki benefited from moLotus lead generation campaigns generating impressive car leads at competitive pricing. E-commerce giant Amazon has leveraged moLotus campaigns to boost new subscriber sign-ups achieving remarkable take-up rate and subscriber awareness.

moLotus has demonstrated a history of success in election campaigns across various countries, such as the United States, India, and Malaysia. It has effectively facilitated a wide range of campaign objectives, including fundraising, promoting party manifestos, delivering speeches, sharing success stories, showcasing candidate profiles, disseminating voting instructions, sending reminders, and more. These campaigns are enriched with voice, video, and visual elements, ensuring comprehensive and engaging communication with the target audience.

As Indonesia gears up for the 2024 elections, moLotus emerges as a potent tool for interaction, voter education, and engagement. With an estimated revenue opportunity of IDR 50 Trillion (with IDR 25 Trillion earmarked by Finance Minister Sri Mulyani Indrawati), moLotus presents a massive opportunity for Ad Agencies, Resellers, and Mobile Aggregators to offer innovative and high ROI services to their clients while boosting their own revenues and margins.

moLotus is at the forefront of transforming Indonesia's digital ecosystem bringing cutting-edge technology and creativity together to deliver exceptional revenue results.

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moLotus opens-up Multi-Billion Dollar Revenues for Telcos

Singapore-based mobile technology leader, Novosol, is making waves in the telecom industry, creating new revenue opportunities for Telcos in a quick span of three months via its breakthrough moLotus mobile video customer interaction platform - a GSM-based technology which reaches out directly to the inbox of all mobile handsets irrespective of phone type or model; no app, no data plans being involved.

moLotus has collaborated with international Telcos, including Indosat Ooredoo Hutchinson, Celcom, Vodafone, Airtel, Digi, Maxis, and more; having a formidable presence and proven track record in Singapore, Malaysia, India, and Indonesia.

The technology has become a game-changer for Telcos, offering an ARPU boost of 2% to 4%. Its integration into the telco marketing mix has streamlined campaign planning, development, and execution. It provides deep customer insights, easy response mechanisms, vast scalability, and near-zero cost per interaction, resulting in substantial revenue growth.

Telcos are significantly enhancing EBITDA performance at an optimal cost. They are efficiently monetizing their massive subscriber database and mobile infrastructure; transforming customer processes, with agility, innovation and cost savings up to 30%. They are seamlessly transitioning to enterprise business models using moLotus.

According to Statista, global mobile ad spending is projected to approach a staggering USD 400 billion by 2024. moLotus is showcasing an outstanding 20% annual growth in mobile advertising, reaching a vast audience of 8.6 billion global mobile subscribers’.

Advertisers, Agencies and Resellers are being empowered by moLotus to leverage the vast Telco data and access nationwide reach. The platform provides a range of rich media formats, such as Video, SlideShow, Showcase, Greetings, and Brochure and hyper-personalized campaigns. Moreover, moLotus offers unique response options like Call, URL Click, SMS, USSD, mgram, and more to facilitate effective customer interaction.

Consequently, moLotus has firmly established itself as the favored option for brands including Suzuki, DBS, HSBC, Amazon, Dell, and Samsung spanning diverse industry verticals, encompassing Banking, Insurance, Ecommerce, Consumer Electronics, Automobile, Retail, and Government Sectors. Its remarkable progress is evident through its expanding presence in new markets such as Vietnam, Thailand, Saudi Arabia, UAE and other middle eastern countries.

Don't miss out on the big mobile advertising opportunity - embrace moLotus today!

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Election Brings Vast Revenue Opportunity To Telcos

With Indonesia going to the polls in 2024, political parties are gearing up to win the voters. Telcos in Indonesia are preparing to play a crucial role in the election, providing vital communication services to political parties, candidates, and voters.

One innovative technology that could prove to be a game-changer in the 2024 election is moLotus mobile video customer interaction platform; bringing a big slice of political advertising revenues to telcos.

For the 2024 elections, the Government has allocated a whopping IDR 25.01 Trillion. moLotus is going to turn this extraordinary spend into a huge mobile advertising revenue opportunity for telcos.

Here's how moLotus can help telcos in Indonesia make a difference in the upcoming election :

Boost Revenue Generation

The Indonesian telecom industry is expected to see a considerable jump in revenue from moLotus election campaigns with 100X ROI, 10X SMS margins, subscriber data monetization, easy response, and huge scale. moLotus has entered into win-win partnerships with big telcos in Indonesia like Indosat Ooredoo Hutchinson focusing on creation of new revenue streams and catering to 104 million plus subscribers.

Build Nationwide Reach

Voter access and participation is the number one challenge facing political parties, candidates, and government when conducting elections. Telcos can solve this problem via moLotus reaching out to the mobile inbox of millions of subscribers nationwide just in a few seconds irrespective of type of phone or model - basic phone, smartphone, or i-phone. The election campaigns reach without any app or data plan, without spamming the inbox of the subscribers.

Indonesia Election Campaign (Campaign by Nasdem Party targeting Electoral District of North Sumatra 1, Indonesia) -  https://tinyurl.com/y2mvl9ln

Drive Voters via Unique Video Interactions

Voter decisions are now made in micro-moments on mobile devices by watching election-related videos. Telcos are poised to take advantage of it using moLotus mobile video campaigns supported by easy interaction options like SMS, Call, Clickable Web Link, USSD, and more.

Telcos can create personalized moLotus mobile videos (up to 40 sec.) with names and other relevant subscriber info; together with formats like Slideshow, Showcase, Brochure, and Greeting in campaigns to capture the attention of the voting audience, educate them, drive voter engagement, combat misinformation, create brand recognition and recall.

Malaysia GE 14 Campaign (Video campaign seeking votes for Pakatan Harapan in Malaysian General Election) - https://tinyurl.com/y343r3wp

Add Authenticity & Credibility

Having proven track record in United States, Malaysia and India elections, moLotus will be more crucial for telcos in promoting party ideology, manifesto, and solutions to Indonesian voters. With moLotus adding credibility to campaigns, telcos can assist candidates in the creation of political fundraising campaigns.

Sanchez For U.S. Senate (William Sanchez, US Senator seeking donation via personalized campaign) - https://tinyurl.com/yalyusmu

In conclusion, the upcoming general election in Indonesia provides a unique opportunity for telcos to leverage moLotus to provide more value to voters, political parties, and government agencies and in turn, earn more.

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Unique moLotus technology unlocks the fastest revenue opportunities for Telcos

Mobile advertising has become the fastest growing revenue segment with global mobile ad spending expected to reach a record of USD 327.1 billion by the end of 2022. This figure marks an increase of 20 percent compared to the previous year. The spending is projected to reach nearly USD 399.6 billion by 2024 (Source : Statista). 

Telcos are yet to participate in the growing revenue opportunities presented by mobile advertising. The best way for them to take advantage of this mobile revolution is by switching over to moLotus mobile video customer interaction platform and technology; offering a ready-made solution to kickstart with the revenue generation opportunity within just 3 months.

The breakthrough technology has entered into ''Win-Win Partnership'' with global Telcos like Indosat Ooredoo Hutchinson, Vodafone, Celcom, and Airtel creating new revenue streams via moLotus mobile video customer interaction platform and its unique “3 months go-to-market” strategy.

moLotus is a GSM-based technology that reaches out to the message box of all mobile handsets irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones; rendering fast on 95% of the handsets. No App, no Data Plan involved. The technology offers easy interaction options like SMS, USSD, Call, Web Click etc. with multiple media formats including HQ Video (upto 40 sec.), Slideshow, Showcase, Brochure, and Greeting.

Telecom Operators are harnessing the subscriber monetization capability of moLotus – a Big Data Application. moLotus is delivering hyper-personalized, interactive, automated, globally scalable, multimedia mobile ad campaigns to all the subscribers. It uses Telco customer data to target customers via personalized offers and event greetings including birthdays, festivals, anniversaries, etc. The campaigns can be customized according to the business criteria, languages, demography, etc. reaching the massive customer data rapidly. 

moLotus is working closely with the Telco B2B Teams reaching out to their enterprise clients. The brands including Suzuki, DBS, HSBC, Amazon, Dell, Samsung and others popular names across the industry verticals like Banking, Insurance, E-commerce, Automobile, Consumer Electronics, Government, etc. have used moLotus innovative mobile advertising campaigns to achieve high-margin revenues.

moLotus is assisting brands and Telcos in executing innovative campaigns for brand awareness, customer acquisition, customer retention, loyalty, upselling, cross-selling, lead generation, and more leading to better conversions, deep customer insights and advertising ROI. The campaign management process is fully automated with easy conversion, tracking, realtime reports & analytics, revenue management and much more. It simplifies, hastens, and upscales the campaign delivery with minimum costs involved.

In addition to mobile advertising benefits, moLotus offers several strategic benefits to Telcos in the form of 100x ROI, high ARPU, innovation, transformation, agility, and cost savings. With smartphone adoption and mobile usage at an all-time high, it is the right time for brands to devote larger budgets to mobile advertising.

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moLotus Breakthrough Transformations - Building Digital Success

Consumer needs are continuously evolving and demand for better products & services from brands and telcos are on the rise. 2021 has been a transformational year for them. Most of them are accelerating digitization of customer processes embracing moLotus breakthrough transformations. The moLotus ‘Big Technology’ is now an integral part of their digitization strategy, and its importance has picked up pace in 2022. It is targeting the emerging $1.3 Trillion Digitalization opportunities together with 5G plus and Transformation (Source: Ericsson & Arthur D. Little). 

The ‘Big Technology’ is fuelling ‘Big Transformations’ at various telcos & brands offering following ‘Big Benefits’ :

Large Revenue Generation

moLotus breakthrough transformation makes intelligent revenue more achievable for brands and telcos by unifying the technology to customer processes. They are operating more efficiently and growing top-line revenue without sacrificing bottom-line margins. The technology is generating 100x ROI by uplifting ARPU and CLV by 2% for telcos. 

Indosat iADs Amazon Prime Campaign - https://tinyurl.com/yg48drqm

M1 Samsung Note10 ROI Campaign - https://tinyurl.com/y4d2stzr

High Conversion Rates 

moLotus transforms and simplifies customer processes infusing conversions. Earlier verticals like banking and insurance were experiencing conversion rates as low as 30% or even below due to the manual legacy processes like filling & document submission, contract renewals, reminders, etc. With the adoption of moLotus they are enjoying hassle-free processes with conversions reaching upto 30% and that too at reduced time.

CIMB Milestone Campaign - https://tinyurl.com/y4lc3pt3

Prudential BSN Master Recruiter Campaign - https://tinyurl.com/yxqb626e

Huge Cost Reduction - Outbound, Printing & more

By digitizing manpower-intensive processes via moLotus, brands & telcos have reduced their outbound costs up to 30%. The moLotus transformation models offer significant cost minimization opportunities via automation. moLotus automation has reduced their staffing, telemarketing, training, printing, distribution, compliance, etc. costs. 

Proton Car Service Reminder Campaign - https://tinyurl.com/ycppm4sz

CIMB Bank CashLite Balance Transfer Campaign - https://tinyurl.com/y3zg66vh

More Customer Acquisition

moLotus breakthrough transformation is fast replacing voice-based contact centers and selling processes with automated mobile-based processes. These transformation models have led to more leads, immediate offers & sales closures with greater efficiency for brands and telcos. moLotus powered digital acquisition models like mobile customer onboarding ensure sustainable and systematic flow of new customers.

Suzuki Indonesia Campaign - https://tinyurl.com/ybd777a9

Proton Year End Sales Promo Campaign - https://tinyurl.com/y2nzhk7a

Superior Customer Loyalty & Retention

For brands and telcos customer loyalty and retention is more achievable via moLotus transformation technology. The technology has transformed customer support systems for engaging convenience and speed-driven consumers. Brands can now serve their customers on mobile devices. moLotus provides hyper-personalized communication for events, digital rewards, reminders, FAQs, how-to, real-time customer ratings, feedback via mobile, mobile loyalty cards and many more. 

Indosat Ooredoo Ramadan Greetings Campaign - https://tinyurl.com/yanrrcpy

TM Rewards Membership Invitation Campaign - https://tinyurl.com/y59b3bk6                                   

More and more brands are efficiently implementing moLotus transformation technology into their businesses. moLotus is working closely with telcos like Airtel, Indosat, Vodafone, Celcom, Digi, etc. and all industry verticals across geographies at every stage of their digital transformation journey. Amidst the pandemic upheavals, the ‘Big Technology’ offers the best way to scope, scale and lead the digital transformation delivering faster ROI, high ARPU and profits.

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Engage and interact with the  new age customers via moLotus

Engage and interact with the  new age customers via moLotus. New-age customers are more demanding. To connect with them use moLotus which enables you to automate, scale, and hyper-personalize the ad campaigns with unique features like no-spam delivery and all-phone playability. Create unique & interactive HQ mobile video upto 40 sec. based on loyalty, retention, etc. via moLotus.  To know more, visit www.novosol.biz

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Increase Marketing ROI via moLotus

Scale your marketing ROI & performance via moLotus capabilities - hyper-personalization, automation online campaign management, lead generation, data analytics,transformation and more. For more, click on the video link - https://bit.ly/2FZTAzq

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Top Mobile Advertising Trends to Look Out For In 2022

Mobile advertising space is changing fast with consumers spending more time on mobile devices resulting in increased shopping via mobile devices. Hence, brands are looking forward to adapting to these changing times and creating strategies to effectively serve the mobile-device obsessed consumer. Additionally, the pandemic has been playing a significant role in increasing the adoption of new mobile technologies and tools in advertising. There are multiple benefits of mobile marketing for brands, irrespective of the segment they operate in, including reaching out to new potential customers in a fast, and cost-effective manner. Brands following the mobile marketing best practices have hugely benefited in terms of revenues and profits.

Industry experts predicting future marketing trends perceive that 2022 will experience many brands aggressively adopting and strengthening their mobile-first approach. They would be looking out for new tools and technologies like moLotus to cater to the trends.

Here are the major trends that will shape mobile advertising in 2022 and the key areas where brand marketers should focus :

1. Mobile Commerce to Grow Exponentially

Mobile commerce is likely to continue to experience exponential growth in 2022 as more and more consumers are using their mobile devices shopping online. Consequently, experts predict that m-commerce focussed advertising will take a significant share in the overall mobile advertising pie in 2022, and brand marketers need to embrace new-age advertising platforms like moLotus which assists mobile commerce in a big way. For instance, moLotus can accelerate the buyer’s journey by facilitating the buyers to easily purchase and convert the casual visitors into real customers.

Experts predict that by the end of this year, mobile commerce sales will account for over half of total e-commerce sales. Also, it is expected to grow at a CAGR of 13.6% to reach US$2tn by 2024. (Source: Statista) As more and more shoppers are getting comfortable and exploring mobile commerce, brands will have to focus on getting their strategies right to tap the new set of shoppers in 2022.

2. Mobile Video Ads Remain a Big Deal

For brand marketers, using video in mobile advertising has always directly helped in increasing marketing ROI. And, video ads have an even bigger advantage for brands. In 2022, they will be way more accessible and in-demand for customers than text due to rising smartphone penetration across the globe.

Since the pandemic is still contributing loads of in-house time for potential customers, it’s no wonder that more than 75% of video consumption is happening on mobile devices. (Source: Insider Intelligence) Consumers, more than ever, prefer to throw on their headphones and watch videos on their mobiles.

As both video and mobile advertising become increasingly prevalent, 2022 will be the time brands must consider creating content in the form of high-impact mobile videos using innovative mobile ad platforms like moLotus. With the high impact video ads of up to 40 sec., moLotus is being perceived as the biggest driver of mobile video advertising in 2022 by the industry stalwarts.

3. Thrust on Personalized Communication

63% of consumers want brands to provide them with personalized recommendations.(Source: Accenture) In this New Normal, more and more consumers expect more tailored and personalized experiences. Ways of personalization are drastically changing with most customers staying indoors and preferring to purchase online. Brands are in the process of fine-tuning their mobile advertising strategy to embrace the upcoming personalization trends. In 2022 they are more likely to use the hyper-personalization capability of tools like moLotus to enhance mobile marketing efforts. Interestingly, moLotus is capable of tailoring the brand’s message exclusively on customer name, contact number and other relevant customer info.

4. Innovation in Digital Offers

Incentivising loyal customers have been an age-old lucrative customer retention strategy for brands. However, innovations in mobile advertising have digitally transformed reward campaigns. In 2022, more brands would tempt their mobile addicted customers with digital offers. Brands are already using loyalty and reward campaigns powered by moLotus to motivate clients offering them coupons and discounts digitally. Interestingly, moLotus offers personalized mobile coupons and vouchers.

moLotus’s breakthrough capabilities are expected to quickly replace the newspaper/print coupons with real-time personalized event-based digital vouchers and coupons in 2022. The reason is they are much cheaper & have faster distribution than printed ones along with a high response rate. These have reduced fraudulent usage significantly and brought in new levels of control, accuracy, and measurement for mobile advertisers to finally enhance campaign ROI.

5. Emphasis on Real-time Brand-Customer Interaction

Real-time brand-customer interaction will be a huge focus for businesses in 2022. Undoubtedly, in this New World, the success of an ad lies in its interactivity. Surveys have revealed that interactive mobile ads with call-to-action buttons attract more customers than other advertisements. Therefore in 2022 more brands will resort to interactive mobile video ads enabled with advanced customer response options like SMS, call back, and more. Mobile video advertising platforms like moLotus offer such options in real-time and will become the choice of more brands in 2022. The platform is already assisting in striking a two-way real-time conversation through video ads followed by easy response options.

6. Customized Mobile Campaigns

In the new world, customized ads have shown to be a remarkably effective way of cutting through marketing noise, delivering offers that meet consumers’ needs at just the right time. In 2020, customized mobile ads will prove to be extremely effective for brands planning to micro-target their audience. Brands are expected to rely on micro-targeting by using customer data – from basic demographics to online behaviors, attitudes, interests, and perceptions. moLotus mobile platform offers customized campaigns – targeting languages, demography, etc. In 2022, moLotus would be extensively used by them to leverage customer data at micro-levels.

7. Speedy 5G Adoption

With the adoption of 5G technology picking pace, brands are preparing to reach out to customers by bringing rich, data-heavy, interactive content experience, which was a constraint during the previous mobile technology. Furthermore, as more users will upgrade to the 5G technology in 2022, brand marketers have a chance to exploit the capabilities of this technology to their fullest.

According to Ericsson’s Mobility Report, in 2022, 5G smartphone subscription worldwide is expected to surpass the one billion mark. In addition,  faster internet will allow advertisers to employ high creative interactive ads to increase their campaigns’ efficiency Moreover, high-speed internet will also mean a massive uptake in video consumption, forcing advertisers to create strategies to cater to the rapidly changing consumer behavior. More advertisers are expected to adopt the moLotus mobile video advertising platform which is eying the emerging USD 1.7 Trillion digitalization and 5G opportunity. It works on all kinds of mobile phones including 5G phones.

8. Greater Implementation of Artificial Intelligence

The role of artificial intelligence is going to become more crucial as brands go deeper into mobile marketing trends in 2022. Futuristic tools like moLotus already leverage AI to collect consumer data, customer insights, buying behavior and make automated decisions to help brands achieve their marketing goals.

Brands have been using various AI-based mobile technologies like moLotus to create highly personalized offerings to target potential customer segments. Many mobile advertisers firmly believe that most brands in 2022 will increase their ad spending on the AI-based moLotus platform to enhance customer experience and better understand their customers.

Conclusion

2022 is expected to unfold new and unique opportunities for mobile advertisers in the form of tools like moLotus. With moLotus, brands will take the next big leap into consensual hyper-personalized interactions with their customers, leading to greater customer acquisition, revenue generation, customer retention, and cost-saving. Take your mobile advertising strategy to the next level in 2022!

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Excite Brands With Personalized Video And Interaction

moLotus enables you to automate, scale, and hyper-personalize the campaigns with unique features like no-spam delivery and all-phone playability. Create unique & interactive HQ mobile video upto 40 sec. based on loyalty, retention, etc. via moLotus.  To know more, visit www.molotus.com

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Generate more leads and exceed your marketing goals with moLotus

Generate more leads and exceed your marketing goals with moLotus. Lead generation capabilities of moLotus are augmented by a wide spectrum of attributes like hyper-personalization, customization, interactivity, scalability, automation, integration, and more. To know more, visit www.molotus.com

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Your shoppers aren't converting? Convert casual shoppers into paying customers via moLotus

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The Ten Best Digital Marketing Tools for 2022

The Year 2022 calls for a new amazing digital marketing strategy with the selection of the right mix of tools to support it. Brands have been designing incredible products or service concepts, and have plenty of affordable and user-friendly digital tools to market them. The challenge lies with the selection of the right set of tools catering to their specific needs.

Pre-COVID, brands were already digitally engaging customers with digital media all day every day. COVID-19 has further amplified the need to engage them digitally. The pandemic has accelerated the speed at which brands are “going digital” and new-age digital marketing tools have given new power to them. Never before have they been so dependent on Google Trends or moLotus to simply understand or reach new customers. This dependency is going to increase further.  

Gone are the days when a multimillion-dollar marketing budget is necessary to stay ahead of competitors. New-age digital marketing tools offer a high ROI whether businesses are investing funds to do search engine optimization or advertise via mobile or transform customer processes. Beyond the potential of great returns for small budgets, the new-age digital marketing tools like moLotus can take some of the workloads off the shoulders of digital marketers in 2022.

Here are the ten best digital marketing tools that can enhance the marketing for businesses from good to great in 2022 :

1. Ahrefs

While old-school SEO was all about building backlinks, modern SEO practices are focused on understanding the search intent of keywords brands can actually rank for, and building relevant and organic backlinks from authority sites.

Ahrefs is the gold standard when it comes to search engine optimization in 2022. When it is brainstorming keyword ideas and opportunities to rank the tool comes top of the chart for businesses. The platform provides a unique site explorer that lets marketers check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. Marketers can easily identify their site’s top-performing content and sources of backlinks.

Precisely, Ahrefs is a fantastic SEO tool for brands not only for competitive analysis but it also ensures that the brands' existing content is up to snuff for search. However, there is a downside to the usability of the tools. The tool comes at huge investments in comparison with its counterparts making it unaffordable for small businesses.

2. Google Trends

Google Trends is an analytical tool that Google offers for free. It equips businesses with the search and comparison of trends. It is a powerful tool that many businesses can utilize to discover the ins and outs of trends that matters to them for every unique situation. In 2022 it is perceived to be one of the best tools to discover trends much earlier when they swing up or know when to get out of business when the trends turn down.

Google Trends however only gives relative numbers and there is no way to get absolute numbers. Therefore, a compared search needs to be done to get results that can be compared. People who might be affected the most by some of the phenomena might not have internet access. The context of the search is not clear.

3. moLotus

moLotus is an innovative and disruptive next-generation mobile video interaction platform that is fast replacing in-person experiences and campaign redesigns to acknowledge the new normal. With its rich media content, moLotus renders on all kinds of handsets without spamming. The best part is that the platform doesn’t require any app download or data connection. It integrates videos, images, text, and links into one message and delivers directly to consumers’ mobile inboxes. moLotus is able to deliver millions of hyper-personalized and customized messages per day for clients across industries and geographies for a variety of marketing uses.

moLotus has introduced new revenue models for advertisers. It not only provides video delivery and interaction but also assists in exposure & awareness, customer acquisition, retention, rewards & loyalty, upselling, cross-selling, lead generation, direct sales, and more leading to better marketing ROI for advertisers. The platform is capable of scaling revenue and performance for advertisers through easy campaign creation and management, response management, data reports & analytics, transformation, and automation API.

moLotus gives the advertiser an opportunity to achieve extraordinary success by transforming and automating customer processes. The ad campaigns ensure high brand visibility & response rate. They improve customer loyalty and earn better ROI.

The breakthrough tech and platform is targeting a USD 1.7 Billion Direct Marketing opportunity. (Source: Statista). In addition, the platform also targets the emerging USD 1.3 Trillion Digitalization opportunities together with 5G plus Transformation. (Source: Ericsson & Arthur D. Little)

The platform has come to the rescue of Telcos challenged by OTT entrants which have been cannibalizing the telco services. With moLotus has come the unique subscriber data monetization opportunity for the telecom operators leading to the maximization of top-line and bottom-line revenues. It is significantly cutting down headcounts in call center processes; saving training, compliance, printing and distribution costs. For operators, moLotus is providing a unique way to tap into the global direct marketing spend while leveraging their existing infrastructure together with enterprise and mobility assets.

The globally scalable ad platform has attracted marquee brands in a wide variety of markets namely in banking, finance, insurance, retail, automotive, consumer and even in the government sectors.

4. Hotjar

Hotjar emerges as a powerful tool in 2022 that reflects the online behavior and voice of business users. By combining both analysis and feedback tools, Hotjar gives brands the ‘big picture of how they can improve their business website's user experience and performance.

The tool measures and observes user behavior. It enables brands to "hear" what their potential customers have to say. They can easily understand what the users want, care about, and do on their business website by visually representing their clicks, taps, and scrolling behavior - which are the strongest indicators of prospective customers’ motivation and desire. By seeing the user's clicks, taps, and mouse movements brand marketers can identify usability issues on the fly. The feedback feature of Hotjar allows brands to get instant visual feedback for websites. It allows brands to see what prospective customers love and hate, identify issues, and find opportunities for growth. Brands should use Hotjar ideally together with web analytics solutions like Google Analytics.

Unfortunately, Hotjar lacks integrations, predictive analytics, no ROI tracking, and no customer segmentation.

5. Hootsuite

Brands need to maintain a presence on social media to remain competitive in the marketplace. Social media can be a huge time sink for brands, even if they are using it purely for marketing purposes rather than endlessly scrolling.

In 2022, they have digital marketing tools like Hootsuite in their kitty, available to cut down on this time inefficiency. Hootsuite provides a central management platform for all your social media channels and allows brands to schedule posts in advance so they can get all their social media content for the coming weeks or months ready in one session. Hootsuite offers advanced reporting tools to see which of their social media campaigns are working most effectively and use this data to calculate ROI.

Brand marketers can also track mentions of their brand and manage responses, all in one dashboard. Hootsuite also offers tools for promoting their social media posts through the platform now as well.

Downside of this tool is that its pricing is very confusing and complicated. Its dashboard is out of date with no ability to pause bulk posts.

6. Canva

Brands need visuals to keep their customers engaged. They use quality graphics to visualize complex data with colorful graphs and create highly engaging infographics. The need for such quality graphics is ever increasing with tools like Canva being sorted more in 2022. It is an awesome tool that helps brands create original, visually appealing content in just a few minutes! Canva keeps evolving, offering more graphic design tools and templates all the time: social media, infographics, eBooks, and anything else digital marketers could possibly need.

Canva offers free as well as paid templates which brands can use. Small businesses can use the already featured templates on the site, upload and polish up their own images, or even create brand new ones. Most importantly, they do not require any graphic designer to create high-quality graphics via Canva.

Canva lacks basic fonts from its database, which serves as a barrier for brands sticking to brand guidelines. Aslo creating their own template from scratch can have its hiccups from brands.

7. Yoast

The Yoast plugin for WordPress is a free tool, with paid premium plans based on the number of sites brands need. Yoast has been a very popular plugin that works with both Gutenberg and the Classic editor in WordPress. Yoast is an excellent tool to look for in 2022 helping brands optimize their web content for search engines.

Yoast helps brands to choose cornerstone content, focus keywords to help them rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates web page readability. The web pages are updated according to changes in Google's algorithm every two weeks.

Yoast SEO is a great tool to operate a website and improve its rank, but there are some cons associated with the tool. Yoast is not good at understanding web visitor’s intents or actions.

8. HubSpot

HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads. HubSpot is a software platform designed to help businesses market and sell more effectively.

HubSpot works to help brands market better. Everything from blogging to social media posting to email marketing is combined on one single platform that can be accessed from anywhere. It is an all-in-one platform for marketing, sales, and customer support, all in one place. At a glance, what HubSpot offers might look affordable. However, if you’re a smaller business or otherwise working on a tighter budget, that’s where the good news ends. HubSpot offers very limited features in its free version. Using HubSpot email templates can be a bit complex to modify without knowledge of CSS.

9. BuzzSumo

BuzzSumo is a cloud-based platform that helps brands discover the best customer engagement, content and outreach opportunities across social and search. They can discover new keywords, trending stories, customer questions and content success, all while monitoring what's most important to their brand.

They can easily know what their prospective buyers are talking about. Searching across multiple social sites, Buzzsumo gathers information on what topics are gaining the most attention. It analyzes where certain topics are being discussed and how much attention these topics are getting. Buzzsumo allows brands to set up keyword alerts, so they are updated when content is posted or updated. Brand marketers are able to know who posted and where, and this allows them to know what their next step should be in regards to their own marketing efforts. Knowing what their competitors are doing, and what is working or not working for them, goes a long way in helping them. It helps marketers avoid things that are not very effective and gives them insights into what works best, and where their brand stands in comparison to competitors.

If they want to enjoy the full benefits of BuzzSumo, it is going to cost them a lot. Some of the data is not entirely accurate. Buzzsumo’s interface needs improvement for convenience.

10. Unbounce

Creation of perfect landing pages is considered key to marketing success in 2022. Unbounce is an amazing marketing tool to look forward to in 2022 for quickly building, tweaking, and publishing new landing pages. Built-in A/B testing and variant analytics can answer directly which creatives, calls-to-action, and additional page elements are working.

Brands can conveniently use Unbounce’s proven landing page templates as a jumping-off point and then modify them to fit their style. The platform’s analytics spell out clearly which landing page variants are top performers.

Managing lots of landing pages can be difficult using Unbounce. Integrations with other systems are challenging. The traffic analyzer/optimizer is only available to higher-priced tiers.

Conclusion

It is quite intimidating to select the best tools. Close scrutiny of the above tools highlights the fact that most of the platforms have their pros and cons. However, their pros outweigh their cons. For instance, a tool like moLotus bypasses the need for Internet connectivity. This gives it an edge and superiority. The above tools when included in the digital marketing mix would significantly add to the revenues and profitability for brands in 2022.

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Give your customers ‘extras’ that make them smile!  Provide them personalized offers via moLotus.

Give your customers ‘extras’ that make them smile!  Provide them personalized offers via moLotus. You can create unique reward campaigns targeting each customer individually using moLotus. Ultimately boost loyalty and retention. To know more, visit www.molotus.com

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