7 Easy Steps to Start a Career in SEO
More and more people are moving towards SEO as a career option and there is a reason. Search Engine Optimization is a part of digital marketing that helps you drive more traffic to your website. SEO is an ever-increasing field in terms of job opportunities and if you want to make a career in SEO too, this guide is going to be of great help for you.
Steps to Start a Career in SEO
Search engine marketing offered everyone with a bright career and it totally depends on the person's interests. With little technical knowledge or even if you have a piece of knowledge about coding, you can be ahead of rest of the crowd.
Before you start dreaming about the salary package you are going to get, it is important to know from where to start. Moreover, if you have no idea about SEO, you will always need some guidance to walk on the right path. So let's start with the steps you need to take to build a career in SEO:
Work on your SEO Skills
Before you go and apply for your first SEO job, make sure you have acquired knowledge of it. Learning the basics is good but not sufficient; learn about how search engines work and how to optimize a website and for that, you can join an SEO course.
Be ready to be always learning new things so you must be self starter. It is a dynamic field so one must have the willingness to learn new techniques and skills yourself. Also, you should be always a problem solver, innovative, a leader, creative and curious to learn new things. This will make you outshine in most of the Search engine marketing areas.
Learn Writing Skills
To optimize a website, you will need to create titles, write a meta description, heading as well as the content of a page; so it is quite obvious that you will need to work on your writing skills as well.
Follow Related Blogs
You must regularly follow blogs that post the latest SEO updates such as Google Webmaster Central Blog, Search Engine Journal and similar other trusted sites to gain knowledge about the latest happenings in the digital world.
Learn and Invest in SEO Tools
You need to know what SEO tool serves what purpose and has to be used when; this way you can do smart work as SEO needs you to have a grasp on popular tools like Yoast, SEMRUSH and so on.
Gain Some Experience
To be an SEO expert, practical knowledge is equally important as a theoretical one. So if you think you are clear about how SEO works, you can look for internship opportunities and get some real time training.
Build your Resume
Once you have gained enough theoretical knowledge as well as practical experience, and think you are ready to give a kick-start to your career, you can create your resume. The resume must include all your learnings and experience in the Search engine field.
Prepare for the SEO interview
Once you have prepared the resume having all your SEO experience, the next step is to start looking for the companies who are hiring and start preparing for the interview. You must be clear about all the basics, guidelines, and rules involved in SEO; so that you can confirm your seat in the company.
Well, that was all about how you can give a start to your career in SEO. Just work upon your SEO skills, keep in touch with trends, and know how to use your knowledge practically. Moreover, the SEO field is growing every year, so if you want to take the most benefit, you need to start today.
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B2B Vs. B2C SEO Model
Business to business (B2B) and Business to Customer (B2C) are entirely different business models. In B2B, business transactions occur between two establishments, whereas in B2C, the business is conducted between a company and an individual.
With cutthroat competition in the digital world, SEO plays a massive role in attracting more audiences to help new businesses prosper. It is one of the leading techniques to get more traffic from search engines such as Google, Yahoo, and Bing. So what exactly is the difference between B2B and B2C Business? Let's find out.
Decision making time
Time is one of the major factors which makes a difference. The time involved in making decisions of B2B is comparatively more than that of B2C. In B2B, the process is to call for Quotations and review. The decision is taken when both the firms agree, whereas in B2C, it is more personal, so the time taken to decide is comparatively less.
Duration of Purchase
In B2B models, there is a chain of processes involved in transactions such as the availability of funds and stakeholders' consent, which play a major role and can take extra time to finalize a purchase. In B2C, the individual customer is the only decision-maker who places an order, and hence the hassle and the duration of purchase are less.
Target Audience
In B2B, the buyers are more specific and limited. They can only focus on the services they deal with. However, in B2C, there is a chance to target a variety of customers.
Now that we have seen the difference between both the business categories, let's find out what's the difference between B2B and B2C SEO:
SEO Ranking Time
Establishing a good quality SEO is a time taking process for both the business models. In B2B, it may take little time as the audience is specific, i.e., selective establishments and not all of the firms. In the B2C aspect, SEO is already an integral part of digital marketing, and the competition is extensive, so everything depends on the keywords chosen. For small businesses, SEO is complicated, but it's better late than never.
Keyword strategy
Keyword selection is of utmost importance for search engine optimization and more so when the keywords are for a B2B audience. This means that more attention is required in a B2B SEO. In B2C business, the SEO keywords need to target an array of audiences. Therefore the selection of keywords can be exhausting. In many cases, B2B companies offer products and services, making it difficult to differentiate between keywords that have more importance. For instance, If an HR professional wants to purchase Attendance Software for Attendance Management, a simple query such as 'Attendance Software' can be used. Here, more serious buyers will use keywords such as 'Attendance Software for IT companies' or 'Small Business Attendance Software. Supposedly, a particular business revolves around selling shoes. It would require them to use brand and style specific keywords for a consolidated Search Engine Optimization.
Rigorous research of what people are searching for online will definitely help companies in the long run to develop a perfect keyword strategy. This will also enhance your SEO strategy on social media platforms.
Keyword selection
In many cases, it is seen that companies choose their keywords based on the name of the products and services they offer. For instance, a B2B company that offers electronic products mentioning 'electronics' as a keyword won't help.
Businesses need to be extremely thorough with their keyword research. Keyword research can be exhausting, but it's worth the effort. A good keyword strategy will attract users based on both information and transaction searches for B2B SEO. The vital point not to be missed here is that B2B keywords attract a smaller and specific audience. The keywords can be technical and specific to the industry or the products offered.
We have already established that the keyword research process is not simple. In fact, it can be very complex and time-consuming to arrive at an ideal set of keywords because of such high search volume. For B2C SEO, the tricky task is to find the relevant keywords that are not too big. The aim is to drive quality traffic, which can result in a successful deal.
Content marketing for SEO
When we talk about B2B SEO and its content, product details play a vital role. The clearer and concise the website content is, the better are the chances of obtaining business proposals. Over explanation should be avoided so that it makes the customer call for more details. The vital point to keep in mind is that B2B users need more customization and interaction, so B2B website content writing needs a different strategic approach compared to B2C.
On the other hand, any B2C buyer wants to know more immediately; thus, content marketing is what works but with more content.
Search Engine Optimization: A win-win
SEO-optimized businesses use high-quality content writing that helps the businesses rank their websites higher on the search engine pages, thus creating traffic opportunities, leading to an increased digital presence. So, a promising SEO strategy is always a win-win for the agencies as well as the clients.
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