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sciencespies · 5 years ago

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How Apollo 8 Delivered Christmas Eve Peace and Understanding to the World

https://sciencespies.com/history/how-apollo-8-delivered-christmas-eve-peace-and-understanding-to-the-world/

How Apollo 8 Delivered Christmas Eve Peace and Understanding to the World

It was the final months of 1968 and throughout the year, the stability of American democracy had been called into question again and again. When Reverend Martin Luther King Jr. was assassinated in Memphis in April, civil unrest erupted throughout the United States. The “confidence of America’s allies and friends around the world” had been shaken, Leonard Marks, the United States Information Agency (USIA) director told President Lyndon B. Johnson. “We have suffered a blow from which it will take a long time to recover.”

Two months later, on the other side of the country, presidential hopeful Robert F. Kennedy was fatally shot shortly after he made his California Democratic primary victory speech. Then, in late August, violent clashes between protestors and police at the Democratic National Convention broke out in Chicago, casting more doubt on the U.S. political system. Parallels were quickly drawn between the Chicago riots and the Soviet Union’s suppression of the Prague Spring that same month. At the end of the year the USIA concluded that the Vietnam War, protests, assassinations and upheaval throughout the country led “many persons abroad to question whether the vaunted American system might be on the verge of decay and disintegration.”

Tear gas, body counts, protests and riots all appeared on television sets around the globe and in international newspapers. The House of Representatives Foreign Affairs Subcommittee observed that “the mental picture that many foreigners have of our nation is increasingly that of a violent, lawless, overbearing, even sick society.”

Operation Moonglow: A Political History of Project Apollo

Since July 1969, Neil Armstrong’s first step on the Moon has represented the pinnacle of American space exploration and a grand scientific achievement. Yet, as Smithsonian curator Teasel Muir-Harmony argues in Operation Moonglow, its primary purpose wasn’t advancing science. Rather, it was part of a political strategy to build a global coalition. Starting with President John F. Kennedy’s 1961 decision to send astronauts to the Moon to promote American “freedom” over Soviet “tyranny,” Project Apollo was central to American foreign relations.

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Read More About Apollo 8

Then, in late December, Apollo 8 offered an antidote: an image of a nation striving for grand goals, inclusive and focused on peace and unity. The crew’s broadcasts from the moon would capture the attention of a billion people worldwide. Inclusive language during the broadcasts, as well as the soon-to-be-iconic photo Earthrise, amplified the USIA and State Department messaging that the American space program was “for all mankind.” When the world felt divided—between democracy and Communism, among generations, races and genders—it would be Apollo 8 that would offer a moment of unity and a sense of connection.

From the start, Apollo 8 commander Frank Borman understood his flight and then later promotion of the space program abroad as part of his service to the country, not as a purely scientific pursuit: “If you think I would’ve devoted that much of my life simply to exploration or science, I wouldn’t have, I’m not built that way, that’s not my thing.” The cold war threatened the security of the U. S., and his role as an astronaut was part of confronting that threat, lessening Soviet influence on the geopolitical landscape.

Shortly before his launch, as Borman engrossed himself in training, his phone rang. It was Julian Scheer, NASA’s deputy administrator for public affairs.

“Look, Frank,” Borman recalled Scheer explaining. “We’ve determined that you’ll be circling the Moon on Christmas Eve and we’ve scheduled one of the television broadcasts from Apollo 8 around that time.” Scheer pointed out that more people would hear the crew’s voices than had heard any voice in history. NASA estimated that a billion people around the world would be following the flight. He then added the simple but imposing instruction: “So, we want you to say something appropriate.”

One in four people on Earth—roughly a billion people spread among 64 countries—listened to the broadcast on Christmas Eve from Apollo 8 (from left: James A. Lovell Jr., command module pilot; William A. Anders, lunar module pilot; and Frank Borman, commander).

(NASA S68-50265)

For help, Borman turned to his friend Simon Bourgin, the USIA science advisor. The two had become close during the Gemini 7 diplomatic tour of Asia. When Borman prepared for interviews, he would ask Bourgin for advice.

Bourgin suggested a simple and short broadcast. “With six television transmissions, you are overexposed . . . and with that much time you could be tempted to pad, ham it up, or try to entertain. Avoid all of these.” In other words, he explained, “Keep your audience hungry.”

For the Christmas Eve broadcast, start with a description of what you see, he suggested: “I have a feeling that any direct message that you might compose reflecting on Christmas Eve, conditions on Earth, and the way you feel about it at the moon, could get awfully sticky; it would be difficult not to sound pretentious or patronizing.” In its place, end with a quotation.

Bourgin had called his friend Joe Laitin, assistant to the director of the Bureau of the Budget, and his wife, Christine, for advice. Christine came up with the idea of reading Genesis. “Why don’t you begin at the beginning?” she asked.

The first ten verses of Genesis from the Old Testament would have “universal appeal and a sense of reverence that is called for,” agreed Bourgin. As he told Borman, “About the only thing I can think of to match the majesty of the occasion, and the evening, is to read the opening lines of Genesis.” When Borman shared the idea with crewmates James Lovell and William Anders, they also agreed. The passage, typed on fireproof paper, was inserted into the Apollo 8 flight plan.

On December 21, like much of the nation, the first thing on President Lynden B. Johnson’s agenda was to watch the early-morning launch of Apollo 8. At 7:51 a.m. EST, Borman, Lovell and Anders became the first humans to ride the huge Saturn V rocket into space, one of countless firsts that the astronauts would claim on the mission. Susan Borman, Frank’s wife, found it “awesome . . . like watching the Empire State Building taking off.” As the spacecraft glided out toward the stars, the astronauts departed the Earth and stopped experiencing sunrises and sunsets. Another first.

An entry pass to the viewing stand for the Apollo 8 launch at Kennedy Space Center, December 21, 1968, is held in the collections of the Smithsonian’s National Air and Space Museum.

(NASM)

Also in the museum’s collections is Apollo 8 astronaut William Anders’ spacesuit, engineered to provide a life-sustaining environment during unpressurized spacecraft operation.

(NASM)

Lunar module pilot William Anders wore this intra-vehicular glove during the launch of Apollo 8.

(NASM)

The Genesis scripture that the astronauts read on Christmas Eve 1968 can be found neatly typed in the pages of the Apollo 8 flight plan.

(NASM, courtesy of the Alder Planetarium and Astronomy Museum)

When Apollo 8 astronauts splashed down on December 27, 1968, they were airlifted safely aboard this rescue net to hovering Navy helicopters.

(NASM)

The image Earthrise, taken aboard Apollo 8, swiftly became a culture touchstone, appearing on this bumpersticker and elsewhere across the American landscape.

(NASM)

The mission would prove a boon for American ambassadors and other officials, who were invited by local media for interviews on the flight. “An excellent opportunity to get positive exposure through a variety of media in many countries,” the USIA advised. The agency would record the heaviest placement of its media material in memory, providing hundreds of photos, thousands of feet of TV film, and “reams of copy” to local newspaper, radio and television outlets around the world.

The Voice of America radio network provided live coverage of each stage of the mission, from launch to splashdown, in English, Chinese, Russian, Spanish, Portuguese and Arabic. American embassies in Eastern Europe assembled exhibits in their windows with pictorial explanations and a step-by-step schedule of the flight. As the crew completed stages of the mission, embassy staff would post announcements. The U.S. Embassy in Sofia, Bulgaria, reported that the window display “drew exceptionally large crowds, despite cold and snow.” In warmer climes, inhabitants of Martinique followed radio coverage of the flight so carefully that consulate personnel reported walking down the street and hearing status updates from shopkeepers and acquaintances.

Apollo 8 reached the moon three days later. The crew fired the service module engine, slowing the spacecraft down just enough to put it into orbit around another celestial body, another first. On the fourth orbit, Borman rotated the spacecraft, tilting its nose back toward Earth. Its small windows framed the Earth seemingly rising above the lunar horizon. The view caught the crew by surprise, even though mission planners had anticipated that the moment would come.

“Look at that picture over there!” Anders called out. “Here’s the Earth coming up. Wow, is that pretty!” With a Hasselblad camera in hand, Anders snapped a photo. Most of the photography scheduled for the flight focused on the moon. NASA needed detailed images of potential landing sites for future missions. As Anders watched the Earth rise above the lunar horizon, the black-and-white film magazine mounted to the camera’s boxy body would not do. Only color film could capture the contrast of the gray moon and the bright-blue Earth that Borman called “the most beautiful, heart-catching sight of my life.” Anders called out, “You got a color film, Jim? Hand me that roll of color quick, will you . . . hurry up!” After a swift swap of film magazines, Anders started snapping again.

“Look at that picture over there!” Anders called out. “Here’s the Earth coming up. Wow, is that pretty!” The image Earthrise became one of the most famous of the Space Age.

(NASA )

He caught the Earth above the gray-chalky lunar horizon, the sun illuminating parts of Africa and South America. Eddying clouds suggested an alive, dynamic planet. Earthrise, as the photograph would come to be known, amplified the beauty—and rarity—of humans’ home planet. Shortly after the crew splashed down a few days later, this photograph would grace the front page of newspapers around the world and become one of the most famous images of the Space Age.

Food packed for the crew that day was tied up in fireproof plastic green ribbons and labeled “Merry Christmas.” Inside Borman, Anders and Lovell found turkey with gravy and a fruit-cake coated with gelatin to prevent crumbs from floating into the spacecraft’s systems.

At 9:30 p.m., during the second-to-last lunar orbit of the flight, the crew began their last broadcast from the moon. Taking a cue from Bourgin, they turned the camera toward the moon and took turns describing their perspectives. Borman called the moon a “vast, lonely, forbidding-type existence, or expanse of nothing, that looks rather like clouds.” Lovell agreed, commenting that “the vast loneliness up here of the Moon is awe inspiring, and it makes you realize just what you have back there on Earth.” Anders added, “The sky up here is also rather forbidding, foreboding expanse of blackness, with no stars visible.”

“We are now approaching lunar sunrise,” Anders explained to the television and radio audiences around the world. “For all the people back on Earth, the crew of Apollo 8 have a message that we would like to send to you.” Minutes before the spacecraft slipped behind the moon for the last time, the crew took turns reading from Genesis.

youtube

“In the beginning, God created the heaven and the Earth,” Anders read.

Borman ended the passage, adding “and from the crew of Apollo 8, we close with good night, good luck, Merry Christmas, and God bless all of you—all of you on the good Earth.”

Around the world, television sets glowed with the broadcast. One in four people on Earth—roughly a billion people spread among 64 countries—listened to the reading. Within 24 hours, recorded broadcasts of the address from the moon reached people in another 30 countries. Audiences in North and South America as well as Europe tuned in live thanks to the recently launched Intelsat 3 satellite. Comsat put the satellite into operation a week ahead of schedule so that international audiences could follow the flight.

Frank Borman had at first been skeptical about the addition of heavy television equipment on missions because weight and time were at a premium. But the broadcast, and world reaction, would change his mind. “Probably [the] most important part of space,” he later reflected, “in view of [the] impact on people of the world.”

Reactions to the telecast were unprecedented, and the USIA won a significant public diplomacy victory with the carefully chosen, inclusive wording of the Christmas Eve address. A BBC correspondent commented that the reading “struck on instantly as a stroke of genius.”

In Latin America alone, 1,353 stations carried the VOA broadcast, breaking records. Even Radio Havana picked up VOA coverage, an anomaly for the official Cuban-government–run station known for transmitting programming created by the North Vietnamese, North Koreans and Russians. The station cheered the mission as “a total success.” Borman received some 100,000 letters of appreciation for the Christmas Eve broadcast from around the world, with just 34 letters making complaint.

The Apollo 8 crew had traveled farther and faster than any humans in history. They saw what no other eyes had seen: the far side of the moon, and the Earth from a great distance, blue and white and shining. They became the first humans to ride the mighty Saturn V rocket, break the bonds of Earth’s physical pull, and enter the gravitational field of another celestial body. But the mission, and the program more generally, “did much more than just advance the country scientifically and technically,” Borman, argued. “It advanced it—in my opinion—diplomatically just as much. It cast the country in a favorable light, at a time when there were many things that cast it in an unfavorable light.”

On Christmas Day, the front page of the New York Times carried an essay by the poet Archibald MacLeish inspired by the mission: “To see the earth as it truly is, small blue and beautiful in that eternal silence where it floats, is to see ourselves as riders on the earth together, brothers on that bright loveliness in the eternal cold—brothers who know now they are truly brothers.”

#History

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artificialqueens · 6 years ago

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Not Nineteen Forever (12) (Branjie/Scyvie/Ninex)- Ortega

a/n: hey friends! here’s chapter 12 of Not Nineteen Forever, i’m sorry it’s so late but i want to thank everyone who waited patiently and was so polite and encouraging while waiting. it really made me smile! remember i always love and am so grateful for sweet comments either on AQ, through reblog, or on my blog, so keep them coming bc they motivate me no end!! hope u all enjoy this chapter (p.s. finally accepted the ninex in this fic is not in any way background any more xo) xxxxxxx

trigger warning: alcohol n naughty texts xo

please note: this fic contains young adults often behaving in irresponsible/unadvisable ways with regards to alcohol, drugs and sex. if you are someone who feels as if they could be heavily influenced by fic and incorporate what happens in the plot into ur own life, pls steer clear!

summary: Brooke, Yvie and Nina are three flatmates who forged a friendship in their first year of university and picked up some other waifs and strays along the way. Now in their final year, there are feelings that need to be unravelled and confessions to be made whilst navigating drunk nights, hungover mornings, takeaways, group chats, library meetups, cafe gossiping, and the small matter of getting a degree.

last chapter: Monet and Nina continued to be adorable, Yvie and Scarlet continued to be cute, but Brooke wasn’t sure if she wanted the same for her and Vanessa.

this chapter: there’s library woes, a flat party, a lilac-haired, tattooed bombshell, and Yvie confides in Scarlet.

***

Scarlet let a long puff of air out of her cheeks and blinked at her laptop, bored. She’d been so eager for Uni to start back again, so excited to get back to the city and see her friends that she slightly forgot about the whole academic aspect of everything. Lectures had started that week and in between trying to force four different modules’ worth of information into her head she had caught up with Vanjie, chatting before, after and in between lectures when they could. It was interesting, Scarlet thought. Before Christmas she could never get her to shut up about Brooke and how things were going with her but ever since the holidays it seemed as if Brooke was a subject to be avoided. Scarlet knew something must have changed but she didn’t want to push Vanjie for information if she wasn’t ready to share it. They still seemed to be together, anyway, even if things seemed a little strained.

At least she could say that wasn’t the case for her and Yvie. After many long evening Skype sessions during the holidays, the pair of them had decided that they couldn’t bear to be apart a moment longer and so Scarlet had taken the six hour train to go and stay with her girlfriend at her family home for a few days. She had been a bag of nerves at the thought of meeting Yvie’s family, but her Mum had been lovely (and seemingly just relieved that her daughter had settled down), her Dad had been welcoming, if a little quiet (“He’s under strict instructions not to speak because every time he opens his mouth he embarrasses me”), and the brothers and sisters that were still at home and not out somewhere or back to uni themselves were kind and friendly. In the three days they spent together, Scarlet and Yvie went for cold, crisp walks along the beach, curled up on Yvie’s old battered leather sofa the family had had since she was small and watched Disney films, gone ice skating, and looked out over Yvie’s city on a rickety ferris wheel that had looked as if it would take one good sneeze to knock it down.

But all that movie-screen romance was behind her now, as the most romantic Scarlet had been with Yvie in the week since they’d been back at uni was a Tesco Finest £10 meal deal cooked in Yvie’s flat and then watched in front of the TV as a perfect accompaniment to Coronation Street. They were both busy and waiting for their academic life to slow down a little again. The same could be said for their whole friendship group, really. The whole gang hadn’t done anything all together since their Christmas dinner, and Scarlet was itching for a night out where she could get absolutely off her face and forget that she was working towards the degree that would define the rest of her life. Sighing again and feeling the words on her laptop merge into a big blur, Scarlet looked up at the big clock on the wall. Five o'clock. She turned to Akeria who was sat at the desk beside her. She and Silky had come to join her mid-study, the latter having been dragged into the library by her flatmate because she still hadn’t handed in an essay that had been due since before Christmas and Akeria was quite frankly concerned.

“Akeria,” Scarlet whispered, the other girl quickly finishing a sentence she was working on, turning away from her laptop towards Scarlet and pushing her reading glasses up the bridge of her nose. “I want a night out. This is shit.”

“This is what we signed up for, baby,” Akeria gave a small laugh and shrugged, turning back to her laptop. Akeria’s dissertation wasn’t due until May but she had already started writing it, which struck the fear of God into the majority of their friendship group and made them all feel like slackers. “This is uni. This is our fuckin’ degree, girl.”

“You’re really making me feel better,” Scarlet rolled her eyes, Akeria giving another laugh under her breath.

“Hey,” Silky said from her position at the desk across from them, her voice entirely at speaking-pitch and causing a few heads to turn their way. “What’re you hoes talkin’ about? I want in.”

“We’re bitching about you,” Akeria deadpanned, tapping away at her keyboard.

“Fuck off, Kiki.”

“I want a night out,” Scarlet hissed over to her as quietly as she could. “But Little Miss Law Degree wants to stay in the library from dusk til dawn every evening until she graduates.”

Scarlet’s face lit up as Silky bellowed a laugh so loud it caused the girl beside her to put a set of earphones in. Looking at Akeria and hoping she hadn’t been offended, she was relieved to see the other girl giving her a wry smile.

“This bitch can be so savage when she wants to be, Jesus. Ouch. No, I’m just sayin’! This was what we chose to do, so quit complaining,” Akeria rolled her eyes, leaned back in her chair and stretched. “That being said…I do think I’ve earned a night out.”

“Well me fuckin’ too, bitch!” Silky exclaimed incredulously, Scarlet laughing in spite of herself.

“How much have you written, Silk?” she asked, the girl opposite looking down at her laptop, clicking a few times, then looking back up to the girls in front of her.

“You know what…it don’t matter how many words I’ve done, it’s the level of mental energy I have needed to use in order to-”

“Silky, how many words,” Akeria demanded, fixing her with a stare that looked as if it could slice her in half.

“Ninety-four.”

“Jesus Christ on a crystal meth binge,” Akeria sighed, Scarlet letting out a splutter beside her. Silky looked at them both pleadingly.

“Hey, now don’t make me feel bad! We only been in here-”

“An hour and a quarter,” Akeria stared at her.

Silky threw her hands up. “Well I been doing readings an’ shit! Do you know how hard it is to get any articles that have the exact quote ‘Boris Johnston is a piece of dog shit’? Fuckin’ hard!”

“Why the hell are you looking for that?” Akeria blurted out, unable to keep herself from laughing. Scarlet was laughing so hard she thought she would pass out.

“Because, bitch! I want to use that exact wording in my essay but I need some academic shit to back me up.”

“Fuck me.”

“To be fair, that is the worst,” Scarlet shrugged, not wanting Silky to feel too demoralised. “Searching for three hours to find one reference that can back up one of your points. Like, why can’t you just make the point because you want to? You know? Why is your opinion only valid if it’s been previously thought up by a white man in a suit?"

"Very profound,” Silky nodded emphatically. “Anyway, this bitch needs to get her drink on. I’m going to ask the girls."

As she watched Silky pick up her phone, Scarlet was reminded to check her own. She’d deliberately sat on it and put it on flight mode in an attempt to force herself to do work. Now, she felt as if she could excuse a small break. Turning off flight mode, she watched as a small flood of notifications came through. There had been fifteen new group chat messages, Nina had tagged them all in a meme, and she had two messages from Yvie. She checked the latter first, wondering if she would ever get tired of the feeling of her heart soaring like a balloon every time she saw, heard or spoke Yvie’s name.

Y: if i told u i was considering buying a set of faux-leather underwear would that be weird or a turn-on

Y: also that lasagne is even better on the second day u need to have some of it when ur round

S: Sorry this took me so long!!!!!! I turned my phone on flight mode in an attempt to get some work done

S: No such luck

S: Leather look underwear is a yes from me but i’m inclined to ask for pics first xoxoxoxoxo

S: Also yes i want lasagne

S: That’s not a euphemism btw i actually really do want some lasagne

Y: 😈

As Scarlet gave a soft laugh to herself, she checked what had been going on on the group chat since she’d been studying. She wondered what exciting plans could have been made, or what drama could have happened, or if anyone had any exciting or interesting news.

Okay Then: oh my god

Kim Kardashian-West: ??????

Okay Then: has anyone seen the state of Simon Cowell’s face

Scarlet gave a colossal roll of her eyes. She should have known that, at times, the groupchat could become one massive shitpost.

Kim Kardashian-West: No??? What’s he done to it?? Has he been in a crash?

Okay Then: he might as fucking well have been

What followed was a picture of what seemed to be a man whose face had been partially melted with a blowtorch, until Scarlet looked closer and realised that it was indeed the TV talent show judge.

mose: Jesus Fucking Christ what’s he done to himself

Scarlet’s bitch: that’s frightening

Okay Then: RIGHT???

Scarlet’s bitch: that’s what i see in the corner of my room when i have sleep paralysis

Kim Kardashian-West: That is TRULY the stuff of nightmares!!!!

Brooke’s Ford Transit Vanjie: Fucking hell Plastique don’t fucking frighten us like that!!!

mose: He must surely see that he looks like shit? Like how could you not?

Okay Then: how can he see anything when his eyebrows are now entirely obscuring his eyes

Kim Kardashian-West: I am actually quite frightened guys

At this point, Scarlet caught up to the current conversation.

large incongruous silkworm spiced praline: AS TERRIFYING AS SIMON COWELL’S FACE IS

large incongruous silkworm spiced praline: CAN WE TALK BUSINESS FOR A SECOND?

Kim Kardashian-West: Of course!

mose: I’m all business

Brooke’s Ford Transit Vanjie: Sure you are baby xxxxxxx

Scarlet’s Bitch: that is fucking vile keep that shit off the groupchat u big gays

large incongruous silkworm spiced praline: YA FAV BITCHES ARE IN THE LIBRARY AND WE ARE GAGGING FOR A NIGHT OUT

large incongruous silkworm spiced praline: WE AIN’T HAD ONE IN AGES

Okay Then: yaaaaaaaaaas bitches let’s do it

Okay Then: thursday night fever

Kim Kardashian-West: Well Monet invited me to this flat party she’s hosting tonight

Kim Kardashian-West: I could ask her if you guys could come too?

Brooke’s Ford Transit Vanjie: Omg yes I’m down!

large incongruous silkworm spiced praline: YES BITCH FLAT PARTY!!!!

large incongruous silkworm spiced praline: AND IF SHE SAYS NO JUST SAY SHE AIN’T GETTIN ANY PUSS FOR THE FORESEEABLE FUTURE

Kim Kardashian-West: SILKY!!!!!!!! THAT IS DISGUSTING!!!

Yvie’s Bitch: We were all thinking it xoxo

Brooke’s Ford Transit Vanjie: AHAHAHAHAHA SILK

Okay Then: YES Scarlet

Kim Kardashian-West: You’re all horrible. And uninvited.

mose: Ninaaaaaa

Okay Then: Nina pls

Scarlet’s Bitch: fuck i’m not even sure i can do tonight ladies

large incongruous silkworm spiced praline: YVIE DONT YOU DARE

Scarlet’s Bitch: i’ve got a 9am tomorrow and i want to get that first u know

mose: Yvieeee the last time we were all together was literally over a month ago

Scarlet pouted to herself, disappointed at the thought of Yvie being the only one not out. Suddenly, an idea began to form in her head. Biting back a smile, she took to her chat with Yvie.

S: Yvieeeee

Y: Scarleeeeet

S: Please come to the flat party :(((((((

S: I’ll do anything you want

Y: anything i want?

S: Yesssss

Y: that sounds like a challenge princess

Scarlet crossed her legs and felt herself squeezing her thighs together. Looking around at the rows of silent people, she turned her phone brightness down to make extra sure nobody could see her messages, just in case the conversation turned the way Scarlet thought it was about to.

S: Well it depends on what you want me to do x

Y: wellllll

Y: i’ve been wondering if u can take a strap like a good girl

Scarlet felt briefly as if she’d been shocked by a defibrillator. Yvie always seemed to go from 0 to 100 real fucking quick, and Scarlet couldn’t help but love it.

S: You know I could baby

Y: i know you could, you’re such a good girl

Y: so how about if i come to this party i get to watch u bounce on my dick until u cum all over it

Scarlet could feel her face growing red. She and Yvie had messaged like this before, when they had been at home and miles away from each other and alone and very much not-in-a-public-place, but this was so fucking different.

S: Christ Yves I’m in the library!!!!

Y: shut up u started all this!!

S: Yeah I kinda did

Y: deliberately getting me to tell u what i want to do to u later when ur sitting in public in a fucking silent building

Y: jesus fucking christ Scarlet that’s so hot

Scarlet felt an urgent pulse of heat between her legs and she squirmed in her seat.

S: Where are you just now?

Y: i’m in bed

Y: touching myself at the thought of u sitting absolutely soaking wet and being able to do fuck all about it

S: So you’re coming to the party baby?

Y: how about

Y: if u can get to the flat before i cum i’ll fuck u into the mattress and i’ll come to this party or whatever

Scarlet nearly jammed her fingers in her laptop in her haste to get it shut, wrenched her charger out of its socket so hard it almost broke, and muttered a near-breathless goodbye to a confused Akeria and Silky all in the space of about twenty seconds as she struggled into her coat and sped out into the stairwell.

Five hours later Scarlet had managed to fit a lot in. She’d hurried round to Yvie’s to find her in bed in the black lace underwear she knew drove Scarlet crazy, and they’d fucked twice (fast, rough and passionate then sweet, tender and gentle) before Scarlet had reluctantly dragged herself out of Yvie’s bed to head back to her own flat and get ready for the party. Nobody seemed to know what the dress code was, least of all Nina who had sent about nine different outfit options to the group chat for opinions, so Scarlet settled on a tight black bandage dress that stopped at her calves, with trainers to dress it down a bit. She’d hurriedly munched down a bowl of pasta a la whatever-was-left-in-the-fridge, then set off across town to meet the girls at the edge of the park, where they had decided they would all meet then walk together to Monet’s flat.

Scarlet heard her friends before she saw them, Vanjie’s distinctive laugh ricocheting off trees and mixing with Yvie’s Bond-villan one letting Scarlet know she was heading in the right direction. Finally reaching the group, Scarlet gave them all a hug in turn and took in each of their outfits. It was still icy and cold, so most of them had opted for trainers over heels- save for Plastique, who always wore them for any night out and Vanjie, who was wearing chunky heeled boots. Much of their clothes clashed with the weather, though. Plastique and Akeria were in tight dresses, Brooke and Silky were in short skirts and tops. Vanjie had chosen some loose-fitting ripped denim jeans and a tiny bodysuit which left little to the imagination. Nina had gone for a light blue t-shirt dress and a chunky pair of trainers, her nerves palpable even in the group dynamic. Scarlet thought Yvie looked the best though in her burnt orange velvet skirt and tight black long-sleeved bodysuit, her unruly hair tamed and brushed into two huge bunches.

"You look nice, Nina!” Scarlet complimented her in an attempt to calm her down.

“Aww, Scarlet! Do I actually?” Nina smiled brightly, then cringed at herself. “Fuck! Why can’t I just take a fucking compliment like a goddamn normal person? I do this with Monet all the time!”

“Because you got a big-ass crush,” Silky shrugged. “It’s almost as big as Akeria’s ass. Not quite, though.”

“Shut up,” Akeria rolled her eyes and shoved her friend.

“Does it even count as a crush if you’re seeing the person in question?” Scarlet wondered out loud. Plastique shifted her weight from one foot to the other.

“Don’t know. Ask Brooke or Vanjie.”

The group exploded into laughter, something about it not quite meeting Brooke or Vanessa’s eyes. They were both standing close together, hands entwined, but Scarlet didn’t know. There seemed as if there was something off. Forced, even.

“Okay, let’s go, motherfuckers. I’m freezing my vagina off,” Vanjie said decisively, Nina moving first and making to lead the way.

“Right, a few things before we arrive,” Nina began speaking at a mile a minute before Scarlet could even compliment Yvie on her outfit. “Monet has somehow got it into her head that you guys are cool enough to be invited to this party. She doesn’t know the truth yet, so just try to act like a group of normal fucking human beings?”

“The truth? What the hell is that meant to mean?!” Brooke let out a laugh.

“That you’re all fucking weirdos! And she, for some reason, still likes me, so I am not having you all put that in jeopardy, capiche?” Nina snapped back, only half-joking.

“Jeez, thanks,” Akeria rolled her eyes, Nina instantly protesting.

“I’m joking! I’m joking. But not really. Like Silk, please try not to overdo it tonight?”

Silky raised her eyebrows and sucked her cheeks in. “I’m making no promises, girl.”

“Akeria, please don’t accidentally make out with anyone’s boyfriends?”

“Oh my God Nina! That happened ONCE!” Akeria cried out incredulously.

“And Vanjie, don’t-”

“Nina. We’re not going to embarrass you. Chill the fuck out,” Yvie rolled her eyes and squeezed the shoulder of the girl in front of her.

The girls all finally reached Monet’s old, red-brick building and her front door, and Nina pressed the buzzer nervously. There came a crackly screech of mayhem through the intercom which contained unintelligible speech, and then the girls were all quickly buzzed in. Scarlet looked to Yvie questioningly as she wondered if she’d heard any words, but she also appeared to be as clueless as she was. It didn’t seem to faze any of the other girls though, as Vanjie was already bounding up the stairs with Akeria as fast as her chunky heels could carry her. They didn’t have to walk far, as Monet’s flat was on the first floor. Vanjie moved to open the door first when it was suddenly wrenched open from the other side to reveal a tiny, skinny blonde girl with her hair curled and loose on her shoulders. Her pink dress was as tiny as she was, but regardless of her size she looked ready to fight.

“Who the fuck are you?” she addressed Akeria, barely acknowledging the others. “You here to sell us girl scout cookies, or an Avon catalogue, check our meter readings maybe?"

Just as Akeria looked as if she would instigate a full-scale fight, Nina poked her head out from behind Brooke’s tall frame. "Cracker, don’t be a dick!”

The girl’s face immediately relaxed into a wide, shameless smile. “Nina! Oh my God, you bitch, I never saw you! Come in, God!”

Akeria still bristling and Vanjie not too dissimilar, the girls all trooped into the flat which immediately struck Scarlet as something out of an American teen Netflix special. The hall was dark with the occasional string of fairy lights, and was packed full of people. Scarlet instinctively reached for Yvie’s hand in the crowd and got a squeeze back without even having to look at her. Nina and the girl, Cracker apparently, led them through to a huge bedroom which had obviously once been a living room but had been repurposed by a money-hungry landlord. The room was quieter but still had its fair share of people dotted about in amongst the Morrocan market wall-coverings, tiny elephant incense stick holders, and swathes of printed photos and posters that covered the walls like tiles. A huge bed sat to one side where Monet sat sprawled out with her shoes kicked off, chatting to a black girl with a huge afro that otherwise looked so identical to her Scarlet assumed they must be sisters. Cracker flung herself down on top of the mattress and joined them, gesturing vaguely to the girls.

“Neens!!” Monet suddenly squealed as she looked up, throwing her arms out as Nina launched herself half on the bed and half on top of her. Monet continued, muffled, as the rest of the girls awkwardly lingered. “I’m so happy you came, oh my God, this is so amazing!”

“I brought everyone too. Is that still okay? They can leave if not,” Nina instantly reeled off, Brooke bellowing out a laugh. Monet’s face lit up.

“Oh my God of course not! Brooke! Scarlet! Yvie!! Oh my God, come and hug me,” Monet beamed, her intoxication showing ever so slightly as Brooke graciously leaned down and hugged the other girl them got instantly pulled onto the bed. Monet gestured for everyone to come closer. “Guys! It’s so good to see you all, thanks so much for coming! There’s, like. Endless booze in the kitchen. Feel free to just drink us out of house and home.”

Silky’s face lit up and she immediately grabbed Akeria and Plastique, making to drag them through. “Vanj, you comin’?”

“Get me something? I'mma stay here with my girl,” Vanessa shouted back, giving a smile back to Brooke but finding the other girl looking down at her phone instead. Scarlet frowned involuntarily and then was suddenly distracted by a squeeze of her hand from Yvie (who still hadn’t let go).

“I’m going to go make sure Silky doesn’t give herself alcohol poisoning. You want me to bring you back a drink?” she offered, Scarlet unable to help the smile that spread across her face.

“You’re a sweetheart. Surprise me.”

“A pint glass of tequila it is,” Yvie deadpanned as she walked away, too quick for Scarlet’s hand that swatted at her in response. Scarlet tuned into the conversation that the girls were all having on the bed. It was big, but it was still a bed in a student flat, and so Brooke had her elbows resting on the mattress and her lower body on the floor and Scarlet had had to squeeze up to make room for Vanjie to sit beside her.

“She was guarding the place like fort fuckin’ knox,” Vanessa was saying, a playful side eye being cast to the blonde girl, who let out a laugh.

“You’re an animal,” Monet’s potential sister rolled her eyes. “A living guard dog. We should put a collar on you. One of those ones with spikes.”

“Nah. That’s only reserved for people who want to fuck me. Do you want to fuck me, Bob?” the girl asked easily, before taking a swig of the cider bottle she was holding. Monet hooted a laugh and the other girl didn’t even break her expression.

“I wouldn’t eat your pussy if it was made of chocolate fuckin’ fudge cake. Get the fuck out,” she retorted, Nina looking up at them all from her position on Monet’s tummy.

“Is that not that Lana Del Ray lyric? My pussy tastes like chocolate fudge cake…”

Scarlet let out a laugh that was more like a scream, the others on the bed doing much the same thing. Monet wiped her eyes and took in a deep breath.

“Oh my God, okay. For those of you that haven’t met before- this is Cracker and Bob. Two out of the three girls I have the blessing or curse of living with, I haven’t figured out yet,” she gestured to the two girls in turn and then turned to Scarlet. “And this is Scarlet, Vanjie and Brooke Lynn. They’re Nina’s friends, so they’re obviously amazing.”

“Nina could throw up on your bed and you’d say it was amazing,” Cracker looked pointedly at Monet. Monet shrugged and threw her arms around Nina.

“And what?"

"Nice to meet you guys. Are you two sisters?” Scarlet asked, curiosity getting the better of her as she pointed between Bob and Monet. Monet laughed and Bob rolled her eyes.

“Are you saying that all black people look the same?” Bob asked her with a piercing stare, Scarlet’s entire stomach dropping at the thought of having offended her.

“Oh my God, no! No no no, I just thought-”

“She’s kidding, Scarlet. Being a dick, as usual,” Monet cut off Scarlet’s frantic protests and immediately calming her down. “No, we’re not related. We just look spookily alike.”

“You fuckin’ wish you looked even a tenth as good as me. Hey, where the fuck is Monique?” Bob asked suddenly, both Cracker and Monet shrugging.

“Flatmate number four,” Monet quickly cut in to explain.

“Away making some chaotic cocktail, probably,” Cracker shrugged. Bob gave another roll of her eyes, then turned and smiled at Brooke, Scarlet and Vanessa.

“Nice to meet you anyway. Are you all flatmates too?” Bob asked politely, ignoring the position of the slit on her long skirt as she crossed her legs.

“Not us three exactly. Brooke lives with Nina and Yvie, that’s my girlfriend,” Scarlet explained, her stomach full of fizzy fireworks at being able to say that for real. “Vanj lives with Silky and Akeria over on Antigua Road.”

“They’re the best hoes in the world. They’re through in the other room getting drunk, but you’d love them,” Vanjie cut in. Cracker let out a laugh.

“Oh yeah, shit. Sorry I was so mean to you.”

Vanessa smiled easily, the free alcohol that the flatmates were providing clearly making up for any perceived slight. “Don’ worry about it, girl. We’d probably do the same if some hoes we didn’t know turned up at our party.”

“What about you, Scarlet?” Bob asked politely, instantly seeming far less intimidating.

“I’m over on the South Side. Kinda far out. I found this girl on SpareRooms to live with, but she’s a bit of a dick,” Scarlet explained awkwardly. Cracker leaned in, her eyes shining excitedly.

“What’s her name?”

“Fuck, I don’t want to say in case any of you are friends with her!” Scarlet laughed, but no protestations came. She lowered her voice as she continued. “It’s Ra'Jah? Ra'Jah O'Hara?”

“Oh, FUCK!” Bob cried out, holding onto Cracker for support as she almost fell off the bed. “I know who that is! She’s in my Econ tutorials! Oh my God, she’s an actual fucking moron. I had a group project with her once and she did literally nothing but talk about drugs and bitch about people on our course.”

As Scarlet was about to launch into how horrifically messy a flatmate she was, Yvie came back from the kitchen with two bottles of beer and a tall black girl with a shock of lilac hair swept up into a ponytail and a matching straight fringe. She was wearing a black pair of jeans and a tiny black cropped t shirt which showed off her many tattoos, and in her hand looked to be an elaborate mojito-style concoction.

“I made a friend!” she cried, before slumping herself down beside Vanjie, Scarlet growing ever more squashed up against the bedpost.

“Oh, the wanderer returns,” Cracker deadpanned. “What did you make?”

“Margarita mojito,” the girl shrugged, sipping her drink to punctuate her sentence. “It’s basically a mojito with a big-ass shot of tequila in it. Guys, this is Yvie! She’s Nina’s friend!”

“Oh, you’re Scarlet’s girlfriend!” Bob smiled at her in recognition, Yvie clambering into a tiny space on the middle of the bed, handing one of the beers to Scarlet, and casting her a look through narrowed eyes.

“What have you been saying about me, bitch?” Yvie smiled playfully, the look she was fixing her causing a sudden flash of heat to strike between Scarlet’s legs.

“All good things, baby,” Scarlet smiled innocently, Yvie relaxing and leaning back against Scarlet’s chest.

“This is Bob and Cracker. They’re my other flatmates. You’ve already met Monique, then?” Monet introduced the girls to Yvie.

“Yeah, we bonded over watching Akeria flirt with people. The bitch is a fucking mastermind. She walked into the kitchen and had a guy talking to her within, like, one minute.”

“Introduce me, introduce me!” Monique bounced on the mattress excitedly. Vanjie came dangerously close to falling off the bed and Monique quickly noticed, reaching a hand out to her and pulling her up with it. “Shit, sorry girl!”

Scarlet watched as Vanessa swept some hair out of her face and cast a quick appreciative glance to Monique’s toned arm. “Holy mother of Jesus, I gotta start goin’ to the gym.”

Monique let out a bark of a laugh. Cracker caught her other arm and held it steady, the tequila/rum combo threatening to fly out of its glass.

“Brooke, Scarlet and Vanjie, meet Monique.

Monique, this is Brooke, Scarlet and Vanjie,” Cracker pointed to each of them in turn, finishing with Vanjie who still seemed to be casting her eyes over Monique.

“Well, Vanessa. But these girls call me Vanjie. Or Vanj. You choose, really,” Vanjie explained to Monique, the girl’s ponytail swishing as she cocked her head.

“You ever get called baby?” she asked, feigning innocence. Scarlet couldn’t help her eyes shooting wide and her brain almost went into meltdown trying to register everyone’s expressions at once. Vanjie was laughing, but her face had flushed pink, clearly flattered. Cracker was screeching a laugh, Bob looked long-suffering. Nina and Monet were looking at each other urgently, and Brooke was properly looking at Vanessa with interest for the first time since they all sat down on the bed. Scarlet couldn’t see Yvie’s face, but she’d felt her tense up, and she couldn’t blame her.

“Yeah. By Brooke Lynn over there,” Vanessa finally said through her laughter, Monique not seeming fazed as she cast a glance to Brooke, who was smiling patiently but inwardly seething if the red tips of her ears were anything to go by.

“Oh, sorry girl! I didn’t know she was taken,” Monique laughed pleasantly.

“Yeah, we’re a thing,” Brooke opened her mouth, breaking her silence. Vanessa was smiling at her from across the bed, and Brooke met her eyes and smiled back.

“A thing?” Monique let out a short laugh, spilling a little of her drink. “A thing is, like, a noun. Not a relationship.”

“Technically a girlfriend is a noun too. Thing, place, person,” Nina piped up, presumably in an attempt to diffuse the increasingly awkward vibe.

“Are you a primary teacher, Nina?!” Cracker asked, clutching her chest in faux-surprise. Nina sighed.

“If I could reach a pillow, I’d thump you."

"Monet, you hearing this? Your girlfriend is practically chatting me up,” Cracker laughed, then stopped suddenly as her face became a mix of horrified and regretful, Bob giving her a not-so-subtle thump on the arm. In lieu of gauging Monet and Nina’s facial expressions, Scarlet whispered her thoughts to Yvie.

“When the hell are they actually going to become official? It’s been ages!” she hissed into her ear, Yvie craning her head round to reply.

“Nina would have to be on a cocktail mixer of cocaine, Es and alcohol to gain even half the confidence it would take her to ask Monet, so she’s waiting on Monet to do it for her. The thing is, I think Monet’s not as confident as we all like to think either. Maybe sometimes Nina’s panic can present itself as disinterest.”

“So Monet’s maybe waiting until she knows where she stands with her?” Scarlet nodded in realisation.

Yvie sipped her drink and took Scarlet’s hand, tracing round her fingers absent-mindedly. “I think so. I mean, we all know Nina’s absolutely ass-over-tit in love with her because we’re her friends, but she’s not going to let that show to Monet until she’s ready.”

Scarlet watched as Yvie played with a large turquoise ring on her finger. Her brow was furrowed as she thought about the situation, and Scarlet’s heart felt like an enormous water balloon- incredibly fragile and full and feeling as if it was about to burst. She thought back to Yvie’s words on Christmas dinner night, the ones she hadn’t been able to stop thinking about since she’d said them.

Suddenly, she was pulled out of her thoughts by a screech from Vanjie, who was looking at Monique with enrapture as she told a story. Admittedly, most of the other girls were looking at her too, but Scarlet didn’t miss the sparkle in Vanjie’s eyes as she listened.

“And there it was, I swear by almighty God, the Father, the Son, and the Holy Spirit…a whole baggie of weed, in the bin, covered in Cracker’s vomit.”

It was an odd moment for Scarlet to tune into the story but judging by the roar the girls on the bed gave, it seemed to be over. Vanjie had doubled over laughing and was clinging to Monique’s arm for support, the girl in question smiling down at her as if her reaction was the only one that mattered. Scarlet frowned and leaned into Yvie once more.

“Hey. What the hell is the deal with Brooke and Vanjie?” she whispered, making sure to keep her voice extra low. She instantly felt Yvie tense up in her lap.

“What do you mean? They seem fine to me?” Yvie murmured back. Luckily for Scarlet, she knew that Yvie lied so rarely that it was easy to spot when she was telling one.

“You know something. What is it?” Scarlet hissed urgently in Yvie’s ear. Hearing her give a big sigh, Yvie shifted and then rose on the bed.

“Me and Scarlet are just getting another drink, save our seats,” Yvie announced to the circle, receiving a cheer from Nina.

“Enjoy your sex!” she cried after them, and Scarlet, confused, simply followed Yvie to another room. The hall was quieter now, but the same could not be said of the kitchen, where as they walked in they saw Silky, Akeria and Plastique ringleading a game of The Good, The Bad and The Ugly. Ignoring their friends, Yvie turned to Scarlet urgently, concern covering her face.

“Okay, Brooke told me this in confidence but you’re my girlfriend so I kind of can’t really keep anything from you, right?” she began, Scarlet nodding quickly and desperate to hear what Yvie knew. “But you CAN’T tell anyone about this, babe. Honestly, it needs to stay between us. Do you promise?”

“I promise,” Scarlet said instantly, her mind in overdrive. Yvie pulled a pained face for a moment, seemingly incredibly conflicted, and then looked to the floor.

“Brooke is having second thoughts about being with Vanjie.”

Scarlet’s face dropped. “What?!”

“Brooke told me that she felt everything was getting too intense, and that Vanj wanted more than Brooke felt she could give her. She’s sticking it out to see if it’s just a blip, but…yeah. Now you know why they’ve both been so weird,” Yvie explained, biting her lip and looking at Scarlet with concern.

Scarlet didn’t know what to think. It all made so much sense, the oddly distant vibes between them both, the strained atmosphere, Vanjie flirting with Monique. Suddenly, a thought occurred to Scarlet. “Does Vanessa know?”

Yvie rolled her eyes. “Yes absolutely, Scarlet, Vanjie is very happy staying with someone who isn’t even sure if she wants things to go further with her, Brooke’s told her everything!"

Scarlet’s mind seemed to fuse. "She needs to know.”

Yvie’s expression dropped. “Oh my fucking Christ, you literally just promised not to tell anyone.”

“Well I didn’t know what it was you were going to tell me! I mean shit, Yvie, imagine that was me and you and I was having second thoughts! Would you want to be kept in the dark?”

Yvie bit her lip and looked to the floor. Scarlet gave a snort. “Exactly, bitch. I’m going to go find her right now-”

“Scarlet, please,” Yvie stopped her quickly, reaching out and grabbing her hand. “Brooke would be fuckin’ raging at me. I told you this shit in confidence. I know it’s hard because you’re close with Vanjie, but can you please…I mean hold off at least. If she asks you about it then, fine. You can tell her. But don’t run through there just now.”

Scarlet’s head felt as if it was a mess. She tapped her foot against the linoleum floor. “Who’s she told?”

“Just me,” Yvie said sincerely, looking into Scarlet’s eyes. “Nina doesn’t know. It’s just us.”

Scarlet rolled her eyes. “Fine. But I’m pinning all the fucking blame on you if she finds out I know, you know that?”

Yvie nodded understandingly. Scarlet let out a big sigh. The silence between them hung heavy in the air, at odds with the party happening around them. Suddenly, Plastique tottered into their line of vision, her eyes glazed and drunk.

“Oh my God guys! I haven’t seen you like all night! Selfie!!” she cried, sticking her phone in the air. Scarlet felt herself smile weakly but luckily the photo seemed to be too blurry for anyone to notice. Plastique immediately walked off again.

“Okay bye, nice seeing you,” Yvie deadpanned after her. Scarlet pressed her lips together to stop a laugh escaping them. Yvie caught her eye and snorted, and Scarlet couldn’t help but let out the laugh she’d been holding in. The tension had been diffused by a drunk Plastique, and Scarlet was relieved. She ran her hand down Yvie’s arm and squeezed her hand.

“I’m sorry.”

“No, I’m sorry. I should’ve just kept the fucking secret,” Yvie sighed, lacing her fingers through Scarlet’s own. She smiled at Scarlet, showing the little gap in her teeth, and Scarlet felt her heart jump. “Hey, I kind of want to go get chips, cheese and gravy and then head back to the flat and watch the Scooby Doo movie. You down?”

Scarlet smiled. She was kind of over the party. She’d been so eager for a night out, but all she wanted right now was a night in with her girlfriend. “Sounds amazing. Let’s go.”

The two headed back through to the bedroom to grab their jackets and say goodbye to the rest of the girls. Notably absent from the room were Brooke and Vanessa, and Scarlet was about to mention this to Yvie when they walked back out into the hall and spotted a tall, blonde girl and a small brunette kissing furiously in a darker, quieter corner. As Yvie opened the front door, she turned to Scarlet.

“I feel like they won’t be far behind us. Brooke must have sorted her shit out, then.”

As Scarlet grabbed one last look at the two girls against the wall, she desperately hoped Yvie was right.

84 notes · View notes

serenasoto-blog · 5 years ago

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9 Best Places to Add Keywords Inside Content for On-Page SEO

Catchphrases. Web optimization is about catchphrases.

Right stated, huh.

Catchphrases resemble the seeds that connote the entire tree in itself.

Accordingly, they convey tremendous significance with regards to SEO.

Truly, SEO is nothing without watchwords.

Its everything about the best catchphrase rehearses, utilizes and the executives that prompts all around streamlined on page SEO.

Previously, I will proceed onward directly to the subject, it will be a great idea to convey a harsh foundation on catchphrase inquire about.

Substance cover up

1. Watchword investigate

2. #9 Best Places to Add Keywords in Content

3. 1. Website design enhancement Title – The #1 Best spot to include watchwords

4. 2. Meta depiction

5. 3. Title of page content

6. 4. Beginning passage of substance

7. 5. Headings and subheadings in content

8. 6. Fundamental substance

9. 7. Picture alt labels

10. 8. Stay writings

11. 9. Labels and breadcrumbs

12. Outline

Catchphrase inquire about

The world is loaded with words, characters and sounds. So do you put all of them any place you need, anyway you need?

No!!!

Truly, much the same as you can't talk b***s***t to anybody, you can't compose anything you desire, trusting getting included on the first page of Google.

In this way, you have to do an appropriate research before you even beginning composition.

I have quickly canvassed watchword explore procedure in my instructional exercise here.

To close to put it plainly, you can utilize Google straightforward hunt, just as different instruments for catchphrase explore.

Google catchphrase organizer, keywordtool.io, SEMRush,.. There are many out there.

OK… So now you're prepared with your rundown of catchphrases. Next what?

You will obviously begin composing on the theme. This is what you have to mind while adding watchwords to the substance piece.

#9 Best Places to Add Keywords in Content

Website design enhancement Title

Website design enhancement Meta portrayal

Blog entry title

Beginning passage of post

Headings/Subheadings

Fundamental substance

Picture alt labels

Stay writings

Labels and breadcrumbs

Lets comprehend individually.

1. Website design enhancement Title – The #1 Best spot to include catchphrases

website design enhancement title

Website design enhancement title is the MOST (I state multiple times) significant thing you can't pass up a great opportunity.

Fundamentally, it is this title appears on Google indexed lists in blue shaded connections.

So you can think about how idiotic will it be to skip including SEO title.

Let me clear one thing here.

In reality, regardless of whether you don't include SEO title and depictions (coming up straightaway), your substance despite everything can possibly be positioned!

Goodness God, at that point what was that previously? You may be thinking.

Truth is, its not tied in with planning for the most pessimistic scenarios all things considered!

Furthermore, on the off chance that you don't include these labels, Google will haphazardly pick the initial not many lines as the portrayal for your page, and the blog title as SEO title.

Also, wonder in the event that you that isn't as significant as what you could really had in charge of!

Right?!

Thus, don't face such challenges, simply compose a basic better than average SEO title.

It has be to totally pertinent to the substance and exact, long-tail!

In case you're utilizing WordPress, you can a few modules for this.

Yoast SEO, RankMath SEO are truly outstanding out there for holding nothing back web optimization benefits.

I have added connections to the modules toward the finish of instructional exercise.

Give them a shot!

2. Meta portrayal

That is second most significant spot.

Meta portrayals are essentially said metadata of the run of the mill site page.

You can check for metadata of destinations in their source code, which can be seen utilizing "View page source" (or Ctrl + U) in Google Chrome.

These are some place covered up inside <meta> labels in the source code.

As examined in the past subject, the equivalent modules, Yoast SEO, RankMath SEO can likewise be utilized to include meta portrayals in the substance.

Along these lines, when you include both the SEO title and depictions, you essentially state the Google, "Hello bae, please me. Take me with you."

Tips to remember while including meta information:

Try not to keep it excessively short or excessively long. The modules in WordPress help you with as far as possible.

In the event that conceivable include the center watchwords, in the beginning just as in the center of the meta portrayal.

Try not to include immaterial stuff here. This should be extremely important just as appealing at that point. Think, individuals perusing your portrayal ought to get spurred tom read your substance further by tapping the connection to your subject.

3. Title of page content

post title search engine optimization

This is only the genuine title of the substance that you see when you land on the page.

For instance, here in this example, "10 best places to include catchphrases inside substance" is the subject of this post.

This is additionally eqaully significant in light of the fact that it can possibly get the peruser's consideration.

Envision, if a peruser likes the title of your post, he will peruse on further. Or then again he may simply tap the back catch and skip perusing by any stretch of the imagination!

You won't care for that occur!

In this way, take a stab at including a sharp however alluring title to your blog entry.

As a tip, its better to keep the title long-tail here as well.

4. Beginning section of substance

WordPress modules like Yoast SEO request you to specify catchphrases in the beginning section of the substance.

Its not critical to state honestly. Be that as it may, including it, won't hurt you truly.

Consider it like the third limit for your peruser, the first being SEO title-depiction, and second, post title.

Who needs to lose individuals in the wake of snaring them in not once, however twice?!

Feel free to compose the primary passages for your posts.

5. Headings and subheadings in content

Headings resemble the little loosen up focuses in your article!

Truly, envision that it is so exhausting to peruse entire large lumps of content with no breakpoints in the center.

Senseless right?

Indeed, even I despise that. C'on, we are bloggers, advertisers, scholars. Not promoters or Ph.D. holders.

Try not to outrage please. I regard you as well.

So as you probably are aware, its imperative to include watchwords in headings and resulting subheadings in article.

This gives an away from to web search tools of something identified with the watchwords and valuable coming up in the accompanying segment.

Snappy tip: Never include superfluous sub-headers and headers in your substance. Break the substance into pieces as required and reasonable to facilitate its meaningfulness.

6. Fundamental substance

Furthermore, here's coming the body of your substance.

I will pressure more here.

There have been numerous contentions, a large number of them uncertain and even profoundly questioned with respect to what ought to be the specific include of watchwords in content.

Suppositions with respect to this shift from individual to individual, SEOs to SEOs, journalists to authors.

The best practice is to include the catchphrases just where required and coordinate the significance of the present setting.

In straightforward terms, I mean, simply be it common.

It ought NOT be constrained notice. Keep in mind, Google has treated such substance gravely previously.

You additionally may fall prey to Google's punishment, emerging by the spam factor.

7. Picture alt labels

picture alt labels for website optimization

Pictures resemble the magnificence of your article.

They add beat to the understanding experience.

As the time is advancing to an ever increasing extent, visuals have become a significant piece of our lives, Internet is no special case to it.

Thus, adding pictures to content is sound. Truly.

However, does the Google search bots truly comprehend your picture proerly like we people.

You may contend that, AI and Machine learning is changing the way Google bots decipher substance and visuals. I concur, master!

Yet at the same time its a best practice to add alt labels to the pictures in content.

Who knows, Google bots may be as yet searching for it?!

You can include these basically by altering the HTML code of your page.

In HTML, the <img> label serves picture on the site page. "alt" is one of the key traits of <img> tag, which you can alter utilizing any code supervisor of your decision.

Good karma!

Tip: The alt labels ought to carefully be basic, short and direct. Try not to be senseless to compose long queues and passages here.

Get familiar with picture website optimization in our article.

8. Grapple writings

Ever observed those blue hued hyperlinks on sites?

Did you consider it a spot to grandstand your watchwords?

Truly. The content on which a hyperlink is assembled, is called a "stay content".

All things considered, it fills in as an extraordinary open door for good SEO.

The truth of the matter is very generally welcomed that watchword focused on grapple writings fill in as solid advantage to both on page and off page SEO.

Ensure while composing stay writings, it needs to representation the connected substance extremely right. A ton of fledglings miss this out.

9. Labels and breadcrumbs

catchphrases in labels breadcrumbs

Truly, this isn't SO significant one. So I'm hardly any requiring some investment here.

Labels and breadcrumbs are essentially billboards on your site. Inquire as to why?

At the point when you read a concise substance, regardless of whether short or little, labels help to associate the substance with explicit subjects. This is especially valuable while having more substance than typical.

In spite of the fact that labels have been a pattern via web-based networking media, their utilization on online sites and entryways is as yet common.

Breadcrumbs are the office to sort out your substance into a chain of command.

This is something that you frequently find at the highest point of the substance on certain website pages.

Assembling everything, labels and breadcrumbs do support your site or blog look progressively sorted out in a way. Be that as it may, the decision is to actualize them is yours.

You can utilize your catchphrases in these and help Google and other web crawlers see better.

Synopsis

So people, since you have the information, its opportunity to execute it straight.

Beneath you can discover connections to different modules or applications for different stages, which will assist you with doing SEO.

1 note · View note

thedailystudy · 6 years ago

Photo

21/09/19 • 57/100 DAYS OF PRODUCTIVITY // sitting on the grass @ ucla reading the new yorker eating a banana while dogs ran around me. this was a good saturday sunset :)

made an appointment at the immunization fair (i need to get a tuberculosis blood test bc i’ve spent too much time in china and it’s not one of the allowed countries)

added netflix to our family phone plan

double checked how the friggidy heck class works (bc instruction starts next thursday and i have a discussion on friday but the lecture for that class isn’t until monday so do i still go on friday??? the answer is yes apparently)

started a trello board for fall quarter and i think it’ll be good for organizing my school work

emailed the man who gave me his copy of the new yorker to thank him (someone my mom knows)

emailed the restaurant i used to work at to ask if they can mail my last paycheck to me

completed an online financial wellness training module that’s mandatory for new students

re-registered to vote bc i moved (PSA!!! IF YOU MOVE U NEED TO RE-REGISTER TO VOTE!!!!)

#100 days of productivity #studyblr #studyspo #ucla #student #studyspiration #tds

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betsyintech · 6 years ago

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AECT Instructional Design Standards for Distance Learning & How our Online Orientation Meets The Mark (Part 1 of 2)

For this module’s reflection, I wanted to consider how the MBA Online Orientation program created in canvas meets (or fall short of) the instructional design standards set by AECT. By breaking down each standard, I hope to find that our design was intuitively strong, but also identify where it can be improved.

The MBA Online Orientation is for new students who are unable to attend in person session held in August. The in person session is required and students who have unmoveable commitments are enrolled in the Online Orientation that is done asynchronously anytime between July and the end of the first week of classes. About 10-20 students each Fall/Spring semester are enrolled, which represents about 12-18% of the incoming class.

Purpose - While the purpose is clear to us and to the incoming students, we do not have any established outcomes outside of the requirement that the student must complete the quiz/assessment by the due date. Unknown to the student, but well known on my team, the most critical information is included - which leans heavy on program requirements and policy. Unlike the in-person orientation, less emphasis is placed on building community.

Next Step: Articulate Purpose & Outcomes clearly for both students and team.

Assumptions - The primary assumption is that the student must be at least as tech savvy as to be able to activate their U of M account, navigate to Canvas, and be able to open/view/listen or read the video or static content. Directions are provided at several points to activate an account, access canvas, but there is no explicit direction on how to use YouTube videos, open PDFs and other content. We have provided closed captioning for all videos, but have not yet adapted PDF or PowerPoints to be certain of their accessibility.

Next Step: Consider adding additional details on what type of technical skill will be needed to utilize the content and improve accessibility on non-video documentation and visuals.

Sequence - Sequencing of content is largely confined to the linear, due to my abilities to develop modules in Canvas. However, content is delivered linearly by intention as well, with introductions of staff and academic policies being the primary and most “important” to be introduced to as a new student.

Next Step: Explore options for branched learning, particularly for those students who are not new to UMN or Carlson School.

Activities - At this time the learning is primarily passive and asynchronous. Due to the on-demand nature of the Online Orientation, it would be difficult to change pieces to synchronous. However, there might be room for a discussion board, but since students only access the course with the specific intention of completing the assessment, I am not hopeful that students would linger. There are some optional activities, which include reviewing a series of links to partner offices that serve students: Career Services, Global Study, Entrepreneurship, etc -- allowing students to be introduced to these groups, but leaving room for a student to self-direct into learning more about these partner offices.

Next Step: Consider developing additional activities to be done independently or add activities that encourage some connection between learners.

To be continued...

#distance education #online education #mba

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world-of-warships-mods-aiux · 3 years ago

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world of warships mods aim assist download work OGH9#

💾 ►►► DOWNLOAD FILE 🔥🔥🔥🔥🔥 world of warships aim assist mod download. world of warships aim assist mod download. Software for installing World of Warships mods. You can find a step-by-step instruction on how to install and use ModStation on our official forum. › /09 › wows-aim-assistant. Software for installing World of Warships mods. are many useful modifications, and it's no easy task to select and install each of them individually. 9 Cant get to work RMB zooms out like free view Sloppy post, Just a file in a Rar, witn nothing explained, nothing.. No button seems to activate this, press everything and Nothing!! Daily puzzle for you lads.. OK, the folder is right, but how does it work? Its now like in world of tanks when right mouse activates it, in ships right mouse free look around your ship.. I really want to like this mod. But you make it hard, when it does not work.. Its like a false promise.. How do I lock on the target ship? When does the Autoaim start to work? You are doing great work uploading all new mods, I like your work :. HeHe When Cheating U need to do some of the work your self I added the mod to the folder provided by Gox, but still not able to actually activate the mod. Any ideas? It works fine, just have to do some work to actually use it. Unfortunately that shit got screwed up by noobs that cant read and it's just all dirty and unorganized, specially if were trying to give instructions to a noob. Go to the author of this mod aimassist. Also detailed instructions are there as well. Downloaded this mod into said folder It does not work for me either. Any info to make this work would be good. GOX: the circle is worse to see. Not every ship is configured, you need to find out the values and edit the data of the mod. You have to reduce GUI refresh rate and you can see the circles. My issue now is they are appearing underneath the ships. Tested with Alabama class. GOX can you publish calculator so we can get the values for the ships that are not configured in the XMLs? Thank you! This is the correct guide, and in Most recently updated config for aimAssist is a detailed explanation that should be in the post at the beginning!!! Puno pozdrava. Work, but u must set one thing in settings and u must configure data for some ships in configuration file I try it ,work with reduce GUI refresh,i have win I'm sure some easy mod will appears. LOL Petru si tu esti prost , ce functioneaza tantalaule? E o schimbare ,functioneaza. Dar nu cum trebuie. Prostu pamantului! Daca vrei sal faci sa mearga beleste ochi in video,asa il faci sa mearga. GOX have you? I really like your work! High compliments! I want a help. Everything else understand. Please help me! Mod tested at resolution up to x Follow this tutorial to set up other ships. This is some mod that you actually have to do some homework before enjoying its outcome, I say this this a great idea. Playing full screen and zooming in and nothing : Still working. Well this sucks, it doesn't work anymore It shocks me that they went out of their way to fix this so fast but they still allow the same. What's up with that? In einem anderen Forum wird bereits ein Update gemacht. Alternativ gebe 15 Dollar aus, und du hast dauerhaft eine Cheat-Mod. Already not working after the newest game update. Sticks on battle loading screen. Hi all i have a problem with this mod What do you add or change in the xml so you are not stuck at the map loading screen? Duplicate sheet for your own use, so no one going to edit sheet at the same time as you. Du musst nur deine eigenen Schiffe konfigurieren. Guys, there is no universal aim. You all have differently skilled captains and different modules, so you have to configure xml file manually. There is no shortcuts. Someone with the same problem? It works. You only have to have a brain. For who needs this ships: - 5. Simmeringer Ich lach mich tot Open it with notepad or something that that can read xml files. This thing requires some user interaction before u can use it some calculation and inputs based on the spreadsheet - sheet link in the aim. It is writen in "poor" english as the creator claims himself but u will get it. Update to 0. This is a great mod, why not update it and make it complete working with all ships Yet you typed, WoWs Hacks, just to hate on us? Thats some pretty big determination right there. OK I used it for few weeks. I think i play better without it tho. This aim mod works good but it can't predict exactly how the ship moves after you shoot, so when you use it you just aim where it shows. Without it, you use your instict to predict opponent's next move after you shoot and usually your instict is better. Working just fine its great keep up the good work and plz update for 0. I have been trying to get it work yesterday but failed. Mod loads. Battle starts but when i get into scope view it freezes screen. I give up for now. Please don't give up on this mod It's great and you have many followers. You did very good job! Please update to 0. My friends and i played so many matches more and even bought Premium Ships, because the game wasn't boring anymore. We hope the best ;. Sorry to say that but this mod is dead by now. Debugger is not my friend ;. I will try to make it external. It may take some time so When new shitstorm will start, you will know where to find it. GL HF ; So you will not get any updated,poor man. It seems that some update has been made but kept private! Can someone share it please!? Hello Master! Aim Assist Games written error when loading. Loading aborted. Many thanks for the excellent work but when the update to version 0. Has anyone ever produce an aim assistant. Learn to aim your selfs, its more efficient than the aim assist in the long term. Like shooting on zig-zagging destroyers and cruisers on diagonal course at maximum range is that easy. C'mon, you know this mod helps a lot and makes game much more enjoyable! Anonymous i dont want you to get me wrong, i just want to say that you will play better in the long term without the cheat rather with the cheat. Read the comments on the original page, alot of ppl getting banned for using this mod! Yes, warning with shitload of!!! I am so scared. Go away, troll. Now game makez fun again! Note your Shell-Flight-Time and calculate the delay-time on the blogspot-page. What if I tell you the AimAssist. Me too! The small circle is a little bit under the middle of the enemies ships, but no aimcircle. The homebutton Pos 1 does not work yet. We have to wait for the final version. Wednesday, February 10, [0. Download Link. Before you shoot have closer look at direction of ship movement as marker may be drawn with not correct angle. Some DD ships config may be wrong. Tashkent Nicholas etc. I have to wait until I get training room mod to fix it. Hitlog i will prepare after christmas. I had no possibility to test it yet. If You have to have it now. There is 2 lines to copy from hitlog mod file to aimassist mod file. Marry Christmas. Wesolych swiat! In game graphic settings set aspect ratio to Alternative view is not necessary. If you mark it you wont need to press Alt key at begin of battle. Tenryu, Kuma and Colorado. These ships may show marker at wrong position with certain hull upgrades. I know that and fix it one day or not. Config instructions: Use proper text editor while changing aim. Make file backup before you start. Error handling is not implemented, so double check what you changed. Config file is loaded at the begin of every battle. You dont have to restart your game client to load changed aim. Marker is too low at all ships? By increasing zoom value marker moves up. By increasing distancescale value marker becomes longer. 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world-of-warships-mods-aixd · 3 years ago

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world-of-warships-mods-ai3y · 3 years ago

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clatgurukul1 · 4 years ago

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Guidance from CLAT Gurukul improves your skills in Current Affairs

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Many students neglect the Current Affairs section of the CLAT exam while preparing a study plan. They concentrate more on other sections. But, the Current Affairs section has equal weight, same as other sections. You need to focus on it, too.

It is far easier to score high marks in the Current Affairs questions. You don’t have to get involved in quantitative analysis. Also, there are no verbal questions. You simply need to have sound general knowledge. CLAT Gurukul, with its comprehensively professional approach, helps you to improve your skills in countering Current Affairs questions.

The institute offers both classroom and correspondence courses. It is your discretion to choose the course that seems more suitable. Each of the courses has modules and classes on teaching about Current Affairs. Your skills become stronger when you dedicatedly attend the classes and follow instructions.

The teachers of the best CLAT coaching in Patna, CLAT Gurukul work hard to design the questions of Current Affairs. They do a lot of research about current events, both at national and international levels. Mock questions are of high quality, accounting for the updated curriculum of the CLAT exam. The extensive range of the questions is satisfactory.

A question in the section has 4 distinct options. Three of the four options are wrong. Your objective is to choose the correct option to score. If you mark a wrong answer, then marks would be deducted. So, you need to be aware of the negative marking policy.

Take for example this question: What is the official mascot of FIFA U-17 World Cup India 2017? There are four options listed as A, B, C, and D. Option A is Kheleo, a clouded leopard. Option B is Chaormi, a tiger boy. Option C is Zabivaka, a wolf. Option D is Fuleco, a 3-banded armadillo. The correct choice, in this case, is option A, Kheleo, a clouded leopard.

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It is extremely important to read newspapers and relevant magazines in order to remain updated about the current affairs of India and other countries.

Take one last example in this blog and test yourself. Consider the simple question: National Sports Day was observed on ________. Obviously, you have to fill in the blank with a specific date. The options, in this case, are Aug 29, Aug 28, Aug 25, and Aug 20.

All August dates could be confusing at first glance. But, if you have prepared well, then it is easy to answer the question. The correct choice here is Aug 29. It will fetch you full marks.

Thus, enroll in one of the reputable study courses of CLAT Gurukul to enhance your skills in Current Affairs. You would begin to realize the benefits very soon, as your confidence would grow.

Blog Resource: https://clatgurukulblog.wordpress.com/2021/10/04/guidance-from-clat-gurukul-improves-your-skills-in-current-affairs/

#Best CLAT Coaching in Patna #best online CLAT coaching in India #video for CLAT preparation #CLAT online test series

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scentedbeardgarden · 4 years ago

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certaintragedyluminary · 4 years ago

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theoriesontheory · 4 years ago

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Hyperpop - a folk tradition for the 21st Century

Note for SAE: This blog was written for assessment based on the module guide instructions, not the formal instructions as discussed with Toby Wren

“Folk music is any style of music which represents a community and can be sung or played by people who may or may not be trained musicians, using the instruments available to them.” (Ruehl, 2019)

“This is popular culture as folk culture: a culture of the people for the people.” (Storey, 2014)

If you played the word association game with one-hundred fans of music and gave them the words “folk” and “hyperpop” respectively I think you would be hard pressed to find anyone who would associate one with the other immediately. In the 20th and 21st century folk became a term used to describe any mainstream music that wasn’t rock or later ‘pop’. In play lists now it is often coupled with the words “indie” or “acoustic” or “chilled”. But the roots of the folk tradition lie in music that was popular because it was shareable, it was a group experience that was easy to participate in.We see that folk music is still popular now with the sea shanty trend becoming a massive thing on tik tok.

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With so many people spending more time on the internet for entertainment, information and communication there has been a rise of ‘sub-cultures’ or new communities bonded by shared experience, taste or interest. (Bennet, 2014) It is from these emerging communities that hyperpop grows and develops as folk sound of a generation. Hyperpop as a genre has its roots in the soundcloud community, being used as a term in the nightcore remix scene. (Enis, 2020) One of the things that makes hyperpop so unique is that while it serves as a genre tag, what that tag can mean is extraordinarily broad. In an interview one half of hyperpop taste makers 100gecs said that for them, certain Brittany Spears songs could go on a Hyperpop playlist. (Patel, 2020) In the same interview the interviewer described hyperpop as a stacking of multiple genres at their peak, extremely relatable, nostalgic and hooky. (ibid.)

I think the strongest thing that ties hyperpop to the folk tradition is it’s use of popular culture references in its production. Looking at a list of samples used by 100gecs (whosampled, n.d.) there are so many well known elements like minecraft sounds, Drake songs, Alt rock from the mid 2000s, a funk and soul instrumental from the 60s, anime sounds, the list of references covers all parts of pop culture in a way that is so reflective of the ‘gen z’/‘zoomer’ mentality. Now with unprecedented access to media from throughout space and time the current internet culture is a global one with references from as early as recorded media and as recent as when you are reading this. Additionally, with the internet and forums and message boards dedicated to the collection and distribution of samples and sounds, any producer with a DAW, a couple hours on YouTube and an idea could take the same samples and use them in a completely different way, using the same elements to express a completely new and unique perspective.

Underlying this is another element of the folk tradition that works to hold the music together, that is the recognisable form. While in the folk tradition songs were structured around easy to remember lyrics, stories and simple melodies and were typically short and repeatable (Nettl, 2007) the way we consume music has changed. Since 1949 and the birth of the 45 for music to be playable on the radio it needs to be around three and a half minuets long (McKinney, 2015) and will probably be in verse chorus form, with a catchy chorus that will be rememberable. (Bell, n.d.). Within these forms there are many other features we come to expect from pop music, a standard kick on the 1 and 3, snare on the 2 and 4, predominantly major tonalities and harmonically diatonic, although this is becoming less common. So, while hyperpop is a combination of many sounds, those sounds are organised and recognisable and fit in a form that we understand.

Another element that places the genre firmly in the folk tradition is that it is a real expression. This conclusion is based on the definition of folk music being made by and for the people. (Storey, 2014) My initial response to the genre when I discovered it through memes was to write it off. As a ‘smart musician’ I looked down on it because I thought it was like just eating cake not a balanced diet. I was living with the self-imposed idea that making art had to be hard and complex and that using extended harmony and using incredible metaphors made me better than other musicians. I was wrong for so many reasons. Firstly, when I approached the genre with no social or class based bias, I began to understand. Just because something is the obvious choice doesn’t mean it’s the wrong one. Pop music is popular for a reason, particularly music that is made with the intention of dancing or partying there are rhythms and patterns that are tried and true. And second, I discovered that underneath all the ‘hyper’ tonality were real stories and emotions and experiences that felt so real and human in contrast to their setting. Hyperpop being such a broad umbrella means that it is the place where people who don’t fit neatly into other genres or scenes can feel connected. When asked what they view their role as leaders of the genre was 100gecs replied with promoting accessibility within the genre, for people who are underappreciated but making the music they like to have and audience and a community. (Patel, 2020) In my listening to hyperpop playlists and artists recommended to my by my friends I have heard songs on topics ranging from love, heartbreak, feeling great about yourself, hating yourself, being high, being sober, loving both of those things, making food, walking a dog, being angry at someone. If there is an experience to be expressed, you can express it in hyperpop.

Side note: I think that the use of autotune and heavy vocal distortions lowers the barrier to entry, now artists can use their voice as an instrument when in the traditional way of thinking about singing they weren’t deemed ‘good enough’

In the same way there are no real rules to sing a folk song in a pub or with your family, there are no real rules about writing hyperpop, the music can be coupled with every emotion and serves to take it to the extreme.

The last tie that holds hyperpop in the folk tradition is the way it is spread. While folk would traditionally be passed from family member to family member or friend to friend, often learned through doing. Hyperpop found it’s rise in meme culture of the internet. 100gecs gained most of their mainstream notoriety through being shared in a facebook music meme group, where internet reviewer and indie taste setter Anthony Fantano found them and gave them a review on his channel leading to millions of people discovering the music. Beyond this, the band’s image is incredibly well tailored to the zoomer, ‘possitive nihilistic’, ‘nothing matters lets party’ mentality, presenting as both over and underproduced, low-fi, oversaturated and almost intentionally bad. This makes it captivating and almost funny to audiences. The band have spoken against this, saying they’re not trying to be ironic but rather just having fun (Mylrea, 2020). But whether or not the easily memeable nature of the music is intentional or not, it is undeniable to say that it means the music is spread and heard on a much wider basis than it would have otherwise.

Hyperpop will probably never be widely called ‘folk music’ but I think that there are enough similarities that the argument is there to be made. Hyperpop as a genre shares its use of recognisable elements from the new ‘internet culture’ that are controlled in a recognisable form, its use of real and relatable expression and the way it is spread through our new community meeting places with the traditional folk tradition, making it the latest in a long list of music sub-genres to be for the people, from the people.

References:

Bell, E. (n.d.). Anatomy of a Song: The Three Most Common Song Forms. Musical-U. https://www.musical-u.com/learn/anatomy-of-a-song-the-three-most-common-song-forms/

Bennet, A. (2014). Youth Culture and the Internet: A subcultural or post-subcultural phenomena? In W. Osgerby (Ed.), Subcultures, Popular Music and Social Change. Cambridge Scholars. https://ebookcentral.proquest.com/lib/sae/reader.action?docID=1790933

Nettl, B. (2020, December 3). Folk music. Encyclopedia Britannica. https://www.britannica.com/art/folk-music

McKinney, K. (2015, Jan 30). A hit song is usually 3 to 5 minuets long. Here’s why. Vox. https://www.vox.com/2014/8/18/6003271/why-are-songs-3-minutes-long

Mylrea, H. (2020, July 10). 100 Gecs: “People think we’ve staked our entire career on the fact that we can be ironic”. NME. https://www.nme.com/en_au/features/music-interviews/100-gecs-interview-1000-gecs-and-the-tree-of-clues-charli-xcx-pc-music-minecraft-2706029

Patel, P. (Interviewer). (2020, November). Pitchfork Review: 100 Gecs and the Mystery of Hyperpop. [Audio Podcast]. Get Wired. https://open.spotify.com/episode/1UnB4gNxTsInfjur0iVXEP?si=NXGfknGtTqSId4z-XhKNeg&dl_branch=1

Ruehl, K. (2019, Febuary 13). What Exactly is Folk Music? Banjos, Jugbands and More. liveaboutdotcom. https://www.liveabout.com/what-is-folk-music-1322534

#Critical Theories #hyperop #100gecs #academic writing #CIM402.1

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