#ebsite optimization tips

[samuelandersontips-blog]

Page Speed Optimization: How to Speed Up Your Website

You’ve built your website, you’re getting traffic through your analytics but you just aren’t getting the kinds of benefits you’ve expected. Your repeat visitor rate may be low and the time people spend on the site doesn't suggest interest or engagement.

One possible culprit may be your website speed or loading time.

Why speed matters?

The speed of your website is directly responsible for determining its performance, in terms of attracting visitors and keeping them interested for the longest time. If a website takes ages to load, users are bound to lose interest and move on to another website that offers the same services as yours but is much faster.

Moreover, your website speed is very important for your SEO. If your website loads fast, your ranking in search engines will be higher. This is because Google prefers fast websites, and it rewards them by ranking them higher in search engine results. Apart from speed, the user experience is another factor in Google’s ranking algorithm. So, by boosting the speed of your website and improving your user experience, you will eventually improve your SEO ranking. As a result, you’ll get higher traffic and attract more quality leads that you can convert into customers, ultimately increasing your sales and generating more revenue.

How to Test the Website Speed?

There are a couple of ways to test the speed of a website - by monitoring what real users are experiencing, or with 3rd party test tools that run tests to measure performance. Tools like Pingdom or PageSpeed Insights is recommended as they are very easy to use. These tools also tracks your website’s performance history, so you can have insight into any potential changes regarding your website speed.

So, let’s take a look at a few ways in which you can use website speed optimization to your advantage:

#1 Upgrade Your Web Hosting Plan

The major factor that influences the speed of a website is the hosting of your website. It might seem like a good idea to host your new website on a shared hosting provider that offers “unlimited” bandwidth, space, emails, domains and more. However, the point that we usually miss out on regarding this offer is that shared hosting environments fail to deliver good loading times on peak traffic hours, and most fail to provide 99 percent uptime in any given month.

Shared hosting tends to deliver a poorer performance because you are sharing the same server space with countless other websites, and there is no telling how much resources others are using. Plus, you don’t know exactly how well the servers are optimized.

#2 Enable Browser Caching

Microsoft speed specialist and computer scientist Harry Shum believes 0.25 seconds of difference in page load time — faster or slower – is the magic number dictating competitive advantages for online businesses. Enabling caching can improve your website speed significantly and give visitors to your site a more rewarding user experience.

Caching refers to the process of storing static files, such as HTML documents, media files, images, CSS and JavaScript files, for easier and faster access, so that the database does not have to retrieve each and every file every time there is a new request. The more requests are being made to your server, the more time it will take for your website to load.

#3 Use a CDN

A CDN (Content Delivery Network) is a network of multiple servers located around the world that deliver web content to end users according to their geographic location. A CDN can host the static files of your website in order to deliver them more efficiently and reduce bandwidth and your server load. With a CDN, the requested web content will be delivered to end users much quicker, since a CDN will use a server closest to users to deliver the files they request.

As a result, not only will there be no latency, but your website will also become much faster. This is due because your visitors will access your cache instead of requesting files directly from your server.

#4 Use a Good Theme (if using WordPress)

Prevention is usually a better strategy than cure. To prevent lots of page speed issues in the first place, you should opt for a good host, a good CDN, and good theme / design.

As a digital marketer, it’s frustrating when web designers build sites that look beautiful but perform terribly from an SEO perspective or a speed perspective. I remember once having to deliver news to a client who spent one quarter of a million pounds on a new website, only to have it scrapped because it would have obliterated their digital marketing efforts. This is the most extreme example I’ve ever experienced, but it’s etched a scar that I’ll always remember.

#5 Minify your CSS and JS Files

When you look at what’s causing your pages to load slowly, chances are that it’s got something to do with lots of clunky Javascript files or CSS being loaded inefficiently. One of the pitfalls of WordPress and other content management systems is that a new JS or CSS file is added virtually every time you install a new plugin.

There are several ways to minify your files. The first way involves squishing all of your files into one – so instead of calling ten individual javascript files, you simply place all of your javascript in one file.

#6 Detect 404 Errors

A 404 error means that a “Page isn’t found”. This message is provided by the hosting to browsers or search engines when the accessed content of a page no longer exists. In order to detect and correct a 404 error, you can use error detection tools and plugins. As we mentioned, additional plugins can negatively affect your website speed, so we advise running the resource through external tools for error detection.

#7 Remove Extra Ads and External Services

Tempting as it may seem, selling too much real estate to third-party advertisers drastically degrades website performance. Too many ads or slow loading ads drive bounce rates and negatively impact online marketability. The financial losses that come with high bounce rates outweigh the monetary benefits of handing over vast website spaces to advertisers.

#8 Optimize The Size of Images

Everyone loves eye-catching images. In the case of successful eCommerce sites, images are the vital part. A lot of photos, images, graphics on your product pages improve engagement. The negative side of the image use is that they are usually large files that slow down a website.

Conclusion

Hence, these were some of the outstanding website speed optimization techniques for you. Improving site speed is part of conversion optimization. It’s often a low-hanging fruit that you can get done right away – improving user experience and revenue at the same time.

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[zinavo-technology]

Top SEO Trends for 2020 That You Need to Know

On the off chance that you need your website to get more traffic, leads and sales promotions then you should utilize certain SEO parts like on-page SEO that incorporates – meta title, meta description, content, keywords and off-page SEO that includes – backlinks, social media, online directories in your business strategy.

Then again,search engines like Google, Bing,Yahoo are endeavoring hard to give suitable data to its clients.This is one reason why search engines update the algorithms for SEO all the time.

To get a better ranking for your site and to stay relevant, you should definitely know about the SEO trends 2020.

Voice Search:

Voice search is the most ideal choice that gives a helpful method to clients to look. Advancing for Voice search is one of the exceptionally developing patterns in the inquiry world. Some time before the presentation of voice search, the web clients looked for data composing on the console.

Be that as it may, after the advancement of smartphones, tablets, laptops the trend has changed completely.People started surfing the internet using voice search. As of now, there are many voice collaborators like Google Home, Amazon Echo, Voice Pod. that individuals use.

Some of the SEO strategies for voice search to implement on your site:

Understanding long-tail keywords & phrases

Providing concise and relevant answers to FAQs

Having prior awareness about what users will ask

Develop user-friendly content

Mobile First:

Today, the advanced technologies of smartphones are grasping the attention of many users.

According to Survey 84% of searches are done in both computers and tablets whereas 88% of the searches are completed only using smartphones.

In this way, by building your site to handily access from smartphones irrespective of the configuration,you can without much of a stretch get advantages, for example, improved client experience, increments in normal time nearby and improve portable SEO.

High-Quality Content:

As you realize that "content is king” marketers fuse distributing excellent content into their marketing techniques.

Clients think of their inquiries to the web indexes and that your site page ought to be the one giving applicable, useful, rousing substance. At exactly that point, Google will rank your page at the head of the SERP.

Your content can actually help in promoting your business indirectly.They are answerable for taking the client to play out the following activities.

Some of the ways to provide high-quality content:

Include headings and subheadings within your content

Add appropriate internal & external links inside the blog

Research relevant keywords to your topic with keyword planning tools like SpySERP

User Experience and Performance:

Without a doubt, delivering top notch content and great experience to the clients both go inseparably. Ordinarily, the stacking season of the site page is additionally considered by the search engines for ranking.

Despite the fact that you give great content on your web page,assume on the off chance that it doesn't have an easy to use interface and expends more opportunity to stack, there are high possibilities for individuals to bob out of your page and come back to the SERP.

It is demonstrated from the examination taken by Sales Force that only a one-second deferral in your page load time can diminish your change rate by 7%.

Some of the factors that disappoint the users,

Hard usage of words or phrases in the content

No clear guidance for navigation

Stuffing of content

Absence of attractive infographics, images, videos, etc

Artificial Intelligence:

The principle goal of Artificial Intelligence (AI) is to offer clients more modified and unique experiences

These are the highlights answerable for jumping up AI's development. It has become a piece of everybody's life and is generally utilized among different businesses like human services, education, marketing, and much more.

Some tips for you to use AI in powering your SEO content

Discover AI tools for SEO – ContentGeniusFX is an application that assesses the SEO for content points, likewise gives suggestions to keywords, search engine optimization and more

Concentrate on composing content identified with your business – FAQ Fox, Ubersuggest, Answer people in general are a portion of the instruments to discover content in a simpler manner

Review the SEO and AI reports periodically – At Zinavo we are giving SEO, and content services for marketers.

With AI-powered SEO services,you can procure more traffic and prompts your site. Experts predict that AI in 2020 will understand the testimonials of the sites and and consider while positioning.

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[sandhyachaudhary]

Decreasing the Loading Time of Your WordPress Blogs

Decreasing the Loading Time of your Wordpress websites is exceptionally crucial since Google considers the speed of webpage into their algorithm when situating the site. If your site stacks too slow you can foresee your Google rankings to down, and thus result draw less activity to your website. In today’s world, having a quick loading site is imperative to stay dynamic design. You generally need that your website pages must load quick with the goal that you won't lose any applicable guests. In this blog post, we will talk about a couple of tips that you may apply to your Website design .

 1. Upgrade pictures

 While considering pictures, you need to concentrate on three things: src attribute, size and the format.

Image size

Additional vast pictures set aside bunches of opportunity to stack, along these lines it's critical that you keep your pictures little. You may utilize altering devices to:

• Take away picture remarks.

• Decrease shading profundity to the most reduced.

 Picture design

 • Don't utilize TIFFs or BMPs.

• GIFs must be utilized for basic or little illustrations (under 10×10 pixels, or less hues or a shading palette of 3) and additionally for enlivened pictures.

• JPEG is great option.

• PNG is additionally fine.

 2. Caching (Wordpress caching Plugin)

 Caching is one of the best methods of shortening loading speed times. Be that as it may, it won't influence first-time guests. Caching is the way toward keeping up constant information about your site on the client's PC. In this way, they won't need to download it from the server on which your webpage is facilitated, but instead get to it from their PC.

There are many caching plugins with significant administrator boards which enable you to choose different settings. We recommend that you started utilizing a caching plugin as it might absolutely satisfy the greater part of your consistent and returning guests. Ensure that if guests clear the browsing information, they may likewise wipe out the cache.

 3. The Servers and Location (Servers and Location)

 You can use a utilize hosting server which is near your guests. Today there are services which refresh your site on various servers. It's fundamental that you select a solid and adaptable web hosting server. You should check for normal down times.

 4. Optimize Database Tables (Optimize Database)

 Optimizing the database tables resembles changing the oil in your auto or def ragging your PC – it will help in keeping your database running easily.

 • You may Optimize the database tables with a module or by utilizing phpMyAdmin.

 • WP-Db Manager gives you a chance to repair, backup, upgrade your database. 

 WP-Optimize is another database enhancement and cleanup device. It also help you take away comment in the spam line, things and UN-approved remarks in the trash and post amendments.