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mymasteryej-blog · 9 years ago

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Internet Marketing Fundamentals Mastery

Going into my first core class of Internet Marketing Masters at Full Sail University my objective was to learn the basics of internet marketing. Selecting a company to follow throughout my masters is one of the first steps introduce to students pursuing this degree. I choose Nimble, a social CRM company based in Santa Monica, California. The first week of the course is centered on learning more about your company you choose to study for the entire degree. After the first week, I learned a lot about the CRM industry and inbound and outbound marketing strategies.

The second week was the focus of scams or fraudulent activity related to internet marketing. It is ridiculous how people find ways to make fast money. Our week two assignment focused on click fraud, the research I found on the topic was unbelievable! This is an internet scam that is relevant and constantly ruining reputations of companies. From week two I learned that it is important to keep a clean digital identity in a socially connected world.

Going into week three I was having a good understanding of internet marketing fundamentals. Doing the Lynda sessions, reading my E-book, and doing the assignments was all beneficial for learning about internet marketing. Our week three discussion was the focus on online reputation and the assignment was about competitors. The discussion was helpful for me to know the responsibilities of an internet marketing rep at a company. The assignment taught you how similar or different you are from the competitors, which is key information when analyzing the success of your company.

Finishing Internet Marketing Fundamental – Online in week four the course taught me the fundamentals of how to start my marketing campaign final project. The information in this course gave me a ton of ideas of what to do and what not to do while developing my campaign for the final project. Week four-course work was analytical and usability focused. This information will guide me in the direction needed to create relevant content for my marketing campaign. I enjoyed the course and the coursework. I will try my best to understand more about internet marketing and apply myself towards my studies throughout my degree program!

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