#email marketing basics

[edutechbits]

Want to do email marketing? Learn everything here

Want to do email marketing? Learn everything here

Want to do email marketing? Learn everything here Studies have shown that each ad in email marketing is much more likely to be clicked than an ad is clicked on in social media or other marketing systems. Learn email marketing Another version of digital marketing is email marketing. Nowadays, along with social media marketing, this marketing technique has also become quite popular in Bangladesh.…

[fooltofancy]

semi-regular reminder that if you receive a message asking for help for someone's sick animal, please look back through that person's blog to make sure it's not a scam before passing it around.

[mejomonster]

:/

I think about a query and a cover letter and how i need to look up what theyre called because i dont even know. Let alone know how to write them well and which things are required for what, and how i heard publishers only expect emails during calls for wubmissions so I dont know where to look for those but i also need to learn that from Somewhere i can learn such info. And how i know how to format a book for print, with mirrored margins and all the rest of that specific spacing stuff, but i have no idea the formatting requirements for a manuscript sent to a publisher (although hopefully that will be on their site as a style guide requirement directions and formatting IS something thankfully i'll be able to easily Look Up and Follow Directions to do). But the letter you send to pitch a novel and the length of manuscript expected (1 page? 1 chapter?) Or what kind of summary blurb they want, or if they want a summary or a "marketing blurb" that keeps some parts mysterious and enticing. And what's most frustrating, the reason i'm complaining, is when I look these things up the articles with advice do not say WHAT they are, basic requirements and basic expectations, it is IMPLIED the reader has as much familiarity with the definitions of these terms and when these items are needed as adults are expected to be familiar with job Resumes and standard Good Practice Format out of the gate. But with Resumes, high school and parents did provide some basic guideline directions and basic informafion like "include X, do not include Y, summarize Z" and "use keywords found in job description" and "keep it short such as one page or you may give a bad impression" and "do it in basic X fonts, basic colors, unless the job is particularly creative with unusual expectations of your resume" with similar directions about cover letters such as "state job you're applying for, summarize your education and some relevant experience, say you'd like the job and say why if you'd like, end with your contact information, keep it under a page ideally." I do not know the expected lengths of query letters, font expectations in the emails, if its an email or attachment, if it's submitted only during calls for submissions (i assume yes), how to find submission calls, what the title of the email should be, what the blurb length shpuld be and what it should Contain (summary? Marketing keywords? Your writing style or more technical key point information? Length/word count minimun and max? Should a summary be the whole main plot in a few key point sentences or be only the premise with the ending a mystery? Should it be entertainingly stylistic, or technical?) I look up requirements for publishing submissions and its so often expected the readers know what all these specific requirements and Norms in Writing them already are, so all the advice in the article is specialized like "you already KNOW what to submit, what the requirement is, now here's how to be Noticed Better." So it amounts to an equivalent to advice articles that do not state what a cover letter must contain or how to format it, but instead only focuses on specific ways of sounding more Convincing or Unique in your cover letter. Which is not super helpful if you... do not even know what a cover letter should contain to BE a correctly made cover letter to begin with.

[buckthefutcher]

i have about 8 working days left until i quit my job on january 8th and every day is a nightmare but it feels so good to be able to brush it off bc i know it'll only effect me for like a month more

[lelianaslefthand]

to me the bioware gear store is like a yard sale meets redbubble shop. its the most random assortment of items ive ever seen like there are some neat trinkets but the majority of it are things i'd find in someone's garage. the clothes leave something to be desired to say the least and then there's other random things like bed sheets and shower curtains (???) that look like they came straight from someone who just discovered canva's redbubble like what is happening

[dhivyaakumar]

Become a Digital Marketing Pro: Learn the Basics NOW!

What is Digital Marketing?

Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:

SEO

SMO

SEM

Email Marketing

Affiliate Marketing

Why choose Digital Marketing?

Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing.

The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, and tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.

How does Digital Marketing work?

There are two ways in which Digital Marketing is implemented by brands and businesses:

B2C (Business to Customer)

B2B (Business to Business)

B2C (Business to Customer):

When a brand or a company has to sell a product or service to individual customers. In fact, 95 percent of the time, the ads and marketing that you see online are examples of B2C campaigns, e.g., an ad for a candy bar, a promotional video for a safety razor, or a movie trailer. All of these marketing efforts are targeting individual consumers and not organizations.

B2B (Business to Business):

B2B is conducted for very specific products. You wouldn’t generally see B2B products being advertised on platforms with traffic from the everyday crowd. These marketing campaigns are low profile, professional, and in most cases, marketed directly (or pitched) to the client. This client can be a small business or a corporate giant. We can take heavy-duty cooking machinery used in big fast-food restaurants as an example. What would be the point of running a TV ad for an industry-level chimney? None. This sort of marketing is done through B2B-specialized salesmen who use custom-made marketing material, PowerPoint presentations, and word of mouth to pitch their product.

Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

[marquisguyun]

Got this email from Barnes & Noble and

1) nice to see a danmei title promoted but

2) "the popular live-action drama streaming in English"???

Streaming where?? As of right now, Viki and Amazon Prime both say it's not available in my area, same with YoYo English Channel or whatever it's called that MDL recommended. It's available on Youku's official YouTube for free, but there are no English subtitles. I can't speak for paid Youku bc I don't have it

And for reference I'm in the United States, where Barnes & Noble also is... so unless I'm missing a site that didn't come up on MDL or Google, it's currently not actually available to stream in English :/

[alistairlowes]

watching my company use the worst canva made designs known to man made by marketing department instead of using my suggestions because i'm just an "assistant" (they don't wanna promote me so they don't have to pay me more) despite technically being a senior designer with 10+ years of experience and definitely more experience than anyone working there cannot interfere it's a canon event

[mnisw]

i am BEGGING more authors to have email newsletters. i love you but i would rather die than follow you on twitter

[famousparadisepizza]

[abbiistabbii]

I don't think people realize how absolutely wild Linux is.

Here we have an Operating system that now has 100 different varieties, all of them with their own little features and markets that are also so customizable that you can literally choose what desktop environment you want. Alongside that it is the OS of choice for Supercomputers, most Web servers, and even tiny little toy computers that hackers and gadget makers use. It is the Operating System running on most of the world's smartphones. That's right. Android is a version of Linux.

It can run on literally anything up to and including a potato, and as of now desktop Linux Distros like Ubuntu and Mint are so easily to use and user friendly that technological novices can use them. This Operating system has had App stores since the 90s.

Oh, and what's more, this operating system was fuckin' built by volunteers and users alongside businesses and universities because they needed an all purpose operating system so they built one themselves and released it for free. If you know how to, you can add to this.

Oh, and it's founder wasn't some corporate hotshot. It's an introverted Swedish-speaking Finn who, while he was a student, started making his own Operating system after playing around with someone else's OS. He was going to call it Freax but the guy he got server space from named the folder of his project "Linux" (Linus Unix) and the name stuck. He operates this project from his Home office which is painted in a colour used in asylums. Man's so fucking introverted he developed the world's biggest code repo, Git, so he didn't have to deal with drama and email.

Steam adopted it meaning a LOT of games now natively run in Linux and what cannot be run natively can be adapted to run. It's now the OS used on their consoles (Steam Deck) and to this, a lot of people have found games run better on Linux than on Windows. More computers run Steam on Linux than MacOS.

On top of that the Arctic World Archive (basically the Svalbard Seed bank, but for Data) have this OS saved in their databanks so if the world ends the survivors are going to be using it.

On top of this? It's Free! No "Freemium" bullshit, no "pay to unlock" shit, no licenses, no tracking or data harvesting. If you have an old laptop that still works and a 16GB USB drive, you can go get it and install it and have a functioning computer because it uses less fucking resources than Windows. Got a shit PC? Linux Mint XFCE or Xubuntu is lightweight af. This shit is stopping eWaste.

What's more, it doesn't even scrimp on style. KDE, XFCE, Gnome, Cinnamon, all look pretty and are functional and there's even a load of people who try make their installs look pretty AF as a hobby called "ricing" with a subreddit (/r/unixporn) dedicated to it.

Linux is fucking wild.

[sage-nebula]

I've watched pretty much all of Jenny Nicholson's videos (despite not being into most of the things she's into) for a variety of reasons, but one of the reasons I watch her content is because I think that she seems like a truly stand-up kind of person. Of course, given that she is a person creating content for YouTube, we're only allowed to see the version of herself that she wants us to see. I'm under no illusions about that. But the version of herself that she presents to us, the viewers, seems to be a person who is not only genuinely passionate about the things she discusses (and honest about why she'll hold back on discussing certain topics when fans of those topics can be awful about it), but also who considers the experiences of (for lack of a better phrase) the average person when it comes to the theme parks and other experiences that she reviews.

Three specific instances come to mind: one from the Evermore video, and then two from her most recent Star Wars hotel video. (Side note: she was so, so right that Disney marketing is stupid as hell for not letting influencers et cetera use the common names for things. The average person doesn't know what "Galactic Starcruiser" is, but will understand "Star Wars hotel." Get it together, Disney.)

In the Evermore video, Jenny talks about how she emailed Evermore Park ahead of her visit to try to get more information prior to her visit. Things like whether there was a dress code, what she could expect when she arrived there, information that should have been readily available on the website but wasn't. She mentions that she could have mentioned that she's an influencer and that she probably would have gotten a response (because they never emailed her back), but that she deliberately chose not to.

"So I did attempt to email ahead of my visit, trying to ask basic questions about the park and inquire about renting it out. When I did that, I was intentionally vague; I didn't link my channel, and I didn't use my primary email. And I sort of suspect that if I had done the whole influencer song and dance -- said my channel name, my subscriber count -- I might've had better access to the park, and perhaps even a better experience. But that wasn't the point. I didn't want to call ahead. I'm the mystery diner! I'm the undercover boss! If you can't deliver an equivalently good experience for all guests, that's on you and your business." [x]

Then, in the Star Wars hotel video, there were two instances in which Jenny had to reach out to Disney customer support for assistance, and received absolutely nothing in return. The first was when she paid for a photo taking service, but had absolutely no photos taken of her. When she reached out to Disney customer support for a refund, they refused to give her said deserved refund. The second instance was when she had purchased a large droid figure from the hotel, and had it shipped to her house via the Disney shipping service. The Disney shipping service inputted her address incorrectly (in fact I think she says they put in a completely different address altogether), so her droid was lost. Once again she reached out to Disney customer support to find out what she could do about this expensive item she had purchased, only to be told that they couldn't do anything to help her.

In both cases, Jenny took to twitter to post about how Disney was refusing to a.) issue her a refund for a service she paid for but never received, and b.) help her receive an item she'd paid for but never received. Both times, Disney reached out immediately, issued her the refund, and overnighted her lost item. Jenny correctly identifies that they only did this because she's an influencer with a large twitter following, and has this to say in the video:

"They didn't even ask for my phone number. Like someone at Disney just did the legwork to go into the database, look up my booking info, find my phone number and then call me within a day of the tweet going out. And the person who called me was really nice, and I'm thankful he cared to resolve it. BUT, I just always feel very cynical when I try to resolve issues through the appropriate channels available to all customers and nobody will help me until they find out I'm an 'influencer.' I spoke with several other guests who got [the photo taking service] and had the exact same problems as me, and they never got refunds." [x]

And

"But then after I tweeted about it on my twitter account with a lot of followers, Disney suddenly resolved it and they sent me a replacement. They actually overnighted it to me. And along with it they sent a lot of miscellaneous goodies which I really appreciated. So here again, I feel if this had happened to anyone without a lot of twitter followers, they would have had a significantly more frustrating experience." [x]

I feel that this post will probably read as giving Jenny kudos for doing the bare minimum. And I think that on some level, that's true. But it's true because nowadays, many influencers won't even do the bare minimum. They would have Disney immediately issue them a refund, or overnight the droid to them with the additional goodies, and then make posts gushing about how great Disney's customer service is, despite knowing full well that the (again for lack of a better term) average person who doesn't have a huge internet following would never receive that kind of support from Disney. Similarly with Evermore, most influencers would call ahead and flex their follower count to try to get a bespoke experience to then show on their channels. They wouldn't want the same experience everyone else gets. That won't generate good content, in their eyes, and besides, they're better than that. Don't you know who they are?

But Jenny, despite her follower counts, keeps it real. Yes, she appreciates that Disney did give her the deserved refund and did send her the droid + gifts. But she also points out, both times, that if she'd been a person without a large twitter following, they would not have done that, and people in the exact same position she was with the photo service didn't get their deserved refunds. With Evermore, she didn't call ahead because she DOES want the same experience everyone else gets. She wants to be able to give a genuine review. Whether that review is positive or negative is dependent on the business itself.

Again, this probably seems like giving Jenny kudos for the bare minimum of decency. And I agree that on some level it is. But I also think that, in today's day and age, we really don't get that with a lot of influencers, who are in it for the sponsorship money (and who get their egos way inflated), and so it's nice to have a reviewer / theme park influencer who is honest with her opinions, and who recognizes that yeah, Disney did give her special treatment, but that it shouldn't have been special treatment, that they should be helping all of their guests like this, through the normal channels that she tried using, and they are a shit company for not doing that.

I just really appreciate Jenny.

[technology123000]