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leggomylino · 4 years

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I saw someone else do one of these about a week ago, and it’s been on my mind to do one as well. It’s a very sweet gesture and I want to let all my mutuals know that not only do I see them and care about them, but I also really appreciate y’all as well! So without further ado, here’s my shoutout to each and every one of you! ->

@lovesickmark -> I’m pretty sure you’re like, the first person I really connected with on here? If not THE first then definitely one of the first. I know you’ve been going through a lot and I respect that; I’m cheering for you from the sidelines tho, just remember that! It’s been wonderful having you around so I hope you’re doing well and that you keep moving forward. <3

@jisungx2 -> JOSIIIIIIIE >A< My INFP sister. I’m sure things have been kind of annoying and rough for you too, what with the holidays here and having to work Black Friday and most the rest of the season (holy cow I salute you and I’m really glad you didn’t die. Ily man.) It makes me so happy when you leave cute asks in my box like “hope you have a great day!” or “[enter cute chain mail here]”. You’re just very cute 😞😞 and I really wish you all the best this holiday season! I hope you’re taking care of yourself and remembering to take breaks when you need it. Remember the storage room excuse. Ily bro man.

@iiasha -> We haven’t been talking for very long but like, omgosh I love talking to you oops. 😂😅 Idk sis, I guess because most of my mutuals are a bit younger than me it’s nice to have someone who’s the same age I can relate to? And also someone to guide me through the confusing but quite entertaining world of the Seventeen fandom 💍 (I’m on my laptop and I couldn’t find the giant diamond emoji don’t @ me). ALSO! YOUR WRITING!! IS SO GOOD!!! Ugh I STILL gotta get to that Jimin alt. ending 😫😓 But I’ve been very invested in working and my language studies as of late while procrastinating on my other works rip. ANYWAY! I APPRECIATE YOU!! LET’S TALK MORE!!! YEEHAW!!!!

@joully -> You and I are still going to take over the kpop industry with our band, right? Shoot, what was the name of it again?? 😂😂 I don’t remember RIP...anyway, we don’t talk hardly as much but, I still see a lot of your posts and think about you! You’re really talented and I’m totally jelly of your piano skills 🥺🥺 Like dang I wish I could play half as good sis. Also, I’d really like to visit Germany one day! My dad’s best friend lives there, they met while he was travelling Europe in the army. He said we may go there one day and if we do, or if I just have to make my own adventure, I’d love to meet at a coffee shop and say hello. <3 Please continue taking care of yourself and come talk to me sometime! If you don’t, I will!! Lol 💕

@minniewoos -> 😎😎 <- SEE I REMEMBERED ❤️ I really hope your anatomy final went well! I bet it did <3 And if you haven’t taken it yet, you’re going to do great, I know! ^^ We haven’t talked for long but, I enjoy talking to you a lot. It’s always nice and appreciated to have another stay to bond with and just chat about how dumb boys can be but wow they sure are cute while doing it. Sigh. Anywho, I’m looking forward to talking with you more, and if you ever get a chance, I’m excited about getting to maybe study Korean together! 천천히 해 💓

@kpoptrashx2 -> Luisa!!! We don’t really speak as often either 🤔 But I really appreciate that you’re always there to help me with my writing and give me pointers when I need it. Thank you so much for that! It’s truly very helpful because as a writer I have no idea how something is going to sound to others who have no idea what’s going on inside my head. ^^” Not only that but it’s a joy getting to chat with you as well. 💓 I hope you’re doing well and that we’ll get to catch up soon!

@hanniesunshine -> Omgosh sis I cannot wait for your story to come out! You know the one I’m talking about so I won’t accidentally spoil anything lol. But anyway! I hope you’re well and that you’re doing alright. We haven’t talked for very long but I had so much fun talking about your story with you, and I’m looking forward to chatting about even more stuff! 🥰

@bopping-to-my-kpop -> Sis you betta talk to me more or imma come after you 😤😤 Don’t test me I’ll dang sure hold another court case if I have to! And it’ll be totally rigged because I’ll be in charge of everything! The judge? It’s me. The jury? Also me~ Any outside opinions? I have influence in all of them! 💞 ...Nevertheless, I really hope that you’re well, and please know that you can come to me for anything :c Even if it’s just to take your mind off of something negative and you need a laugh. I’ll see what ridiculous shenanigans I can cook up for you, okay? You’re never a burden, I love helping people (esp. people I care about!) so please stop by anytime!! #westanemmainthishouse 🥀

@xxsanshinexx -> I haven’t talked to you in forever but I really hope you’re doing well! I haven’t seen many posts from you recently :(( Idk if you’re just busy or if I’m blind, but if you ever get a chance I’d love to catch up! Whatever you got going on please keep doing your best and remember to take your time as well. <3

@spuds-potato -> 🌟🌟🌟 B)) What’s poppin little sis? I hope you’re doing well as well, and I’m still waiting for my story 😤😤 Remember if Celi dies she’s dragging her bf down with her okay?! Okay. Some Romeo and Juliet action going on 😂😂 Aaaaaaanywho, I’ll have to pop in soon on Insta and you can tell me about your day! Remember boys are dumb and drink plenty of water~ 💗💗

@chanscoffee -> I know you’re super busy but I totally miss talking to you 😭😭 and I hope you’re well. I rarely use Snap but I need to hop on there sometime and maybe we can chat! Or on Insta. Idk we’ll see. Whatever you have going on just know I’m still supporting you and I’m here if ever you need someone. 💖

@daydream-jwoo -> Okay I’m telling you now imma be texting you soon! Seriously sis how have you been?! We have so much to catch up on! 😩😩 The holidays have managed to be both crazy and slow at the same time some how? Like time has been completely nonexistent and a total paradox lately. 🗿🗿 It’s wild. Anyway imma keep this one short bc it’s been so long and I’ll text you soon!! 💝💝

@thevampywarlock -> Give me a minute.........okay. *deep breath* AAAAH I THINK YOU’RE REALLY CUTE!?!?! ...Aaaaaanyway uwu” The stories you write are so cute and just, small wholesome things that you manage to extend and expand upon? Does that make sense? I really admire that. It’s like subtle but I definitely see it and eventually I’m going to come around to going on a reblogging spree \o7o/ But until then I hope you’ll consider stopping by and talking with me more? You’re a wonderful author and I think you have a kind heart. ^^ <3

@jisungsjheekies -> Oh sis. We gotta chat more too! Your stories are also very cute and well written and idk why but, I feel very compelled to support both you and @backhugsforhyunjin and whole squad. It’s very strange and I don’t mean to alarm anyone 😂😅 I just...can’t really explain it other than I feel like y’all are good people and I’d love to get to know you better. Anyway I’ll cut this short to avoid making anything unnecessarily weird, but, I’d really love to talk with you more! And I def support and appreciate you!!

@backhugsforhyunjin -> Sis you too, we def gotta chat more 😤 If you ever need anyone to talk to, I understand we aren’t close at all but I’m available to listen or give advice if you need it? 😅 Also, you’re a wonderful author as well. I really wish the best for you and hope to hear from you more in the future. If anything, please remember to take your time and know that there are people cheering for you! You got this, whatever it may be!!

@gaiyofanfiction -> Asdfghjkl now that we’re buds ofc I had to make you a part of this too 🤪🥳 I think we could use a team name, what do you think about #TurkeyDragons? Bc the NCT float?? 😂😂 I like it honestly...but if you hate it lmk lmao. I hope we get to talk more soon and I’m really looking forward to an update of Twisted Karnival! One of the greatest fanfics I’ve ever read on here 😞✊ Of course with the Holiday season here updating isn’t super important, y’all pls take care of yourselves first and I hope you have a wonderful holiday season! (p.s. if anyone else is reading I wish this for y’all as well!) ❤️🎄

~~~

. . . That was a lot. If I’ve forgotten anyone I sincerely apologize and I love and appreciate you as well! Please don’t be mad at me 😩😩 At the end of the day I really do love and appreciate all my followers and mutuals, y’all are all fantastic and I’m always rooting and cheering for you like the Mom in every Pokemon rpg ;-;-;-; Keep going and become the Pokemon Champion okay? And I mean really go kick Gary’s ass, because he’s an ass and needs his ass whooped after all the crap he puts you through in Red/Green. I can’t wait for a reboot to come up on Switch so I can kick his butt all over again 😤🤭🥴 Anyway x9,000, thanks for coming to my Appreciation Ted Talks and I sincerely hope you all have a wonderful day and rest of 2019, as well as a happy New Year and an amazing 2020! ...Dear son of a biscuit it’s gonna be 2020. Wow. Letting that sink in. Where’s the rewind button? Actually I’m not sure if I wanna go back maybe it’s best if we bury this year for the most part and start over 👀💧

OKAY THAT BEING SAID EVERYONE GO OUT AND TAKE DOWN GARY!!! ILY ALL WOO 화이팅!! LET’S GET THIS 2020 BREAD after a cup of eggnog and some holiday celebrations uwu Peace out and again I love y’all! 💝

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srasamua · 6 years

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Keyword stuffing is terrible for your SEO. Here’s what to do instead

There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into my content as much as possible?” Well, because you’ll be doing a lot more harm than good.

This practice is called keyword stuffing, and it actually used to be fairly successful – until search engines wised up to it and began penalizing websites that did it. Today, stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely.

Why is the practice of keyword stuffing so problematic?

Search engines are in the business of connecting an audience with the content that will satisfy their search intentions, which means they use algorithms that do their very best to favor high-quality, informative content. When content isn’t written for a human audience, but is instead structured to game an algorithm, the result is usually a spammy and artificial read that doesn’t serve a site visitor’s needs and (in almost all cases) doesn’t deserve their attention.

Consequently, keyword stuffing is rightfully considered a black hat technique that goes against SEO best practices.

How does keyword stuffing work – and how do you know if you’re doing it?

Unfortunately, many marketers and content creators still practice keyword stuffing (believing it to be an advantageous strategy for the logic described above). However, doing so can and will cripple their sites’ standings with search engines as a result.

Here are two examples of the more common keyword stuffing varieties (i.e. do not do these):

Repeating the keyword over and over, in full view of your site visitor

Say that a kitchen appliance ecommerce site wants a content page to rank highly in search results for the term ‘most affordable toaster’. An example of keyword stuffing would be if they unnecessarily included the phrase ‘most affordable toaster’ line after line, even jamming in ‘most affordable toaster’ where the term is out of context or irrelevant to the content topic. Most affordable toaster. In the most egregious cases, the content may just repeat the keyword in a block of text. Did I mention most affordable toaster?

There’s actually a useful equation that should be applied as a best practice to govern how often a keyword ought to be included in a piece of content. While the guideline is flexible, it’s best to aim for a keyword density of 2% or less, where keyword density = the number of times the keyword appears in the copy divided by the number of total words in the copy. For example, the above paragraph is 88 words and includes ‘most affordable toaster’ five times, giving a keyword density of 5.7% – much too high!

Including the keyword invisibly

In an attempt to avoid alienating readers by making them read spammy, unhelpful copy, some sites will stuff keywords where they aren’t visible. This can include camouflaging text by making it the same color as the webpage’s background, or placing text within the page’s code, such as in meta, alt, and comment tags. Even more so than with visible keyword stuffing techniques, these efforts are aimed solely for the consumption of search engine crawlers and not actual human readers.

This attempt to fool the algorithms that determine search rankings is (once again) not as clever as it might seem, because search engines actually can and do recognize these misguided efforts and penalize pages’ search rankings in response.

Using keywords correctly

As with most aspects of life, doing the right thing is the right thing to do if you want your site’s visibility to grow. Attempting to deceive search engines with keyword stuffing shortcuts isn’t going to work – following legitimate SEO best practices will.

It all begins with creating content with real visitors in mind, and then building out that content to meet their needs. Google offers guidance on producing quality content pieces around targeted keywords, suggesting that sites should “focus on creating useful, information-rich content that uses keywords appropriately and in context”.

One important technique – which is nearly the opposite of keyword stuffing – is to be sure that each content page focuses on a single primary keyword that is closely representative of the content as a whole. Ideally, this keyword should be a popular search term with minimal competition, making it a ripe target for your page to achieve a high rank. By focusing each page on a separate keyword, you make it significantly easier for search engines to understand what each content page is about and will avoid keyword cannibalization (where two or more of your pages end up fighting for attention).

Another best practice is to make sure content pieces include more than 300 words in the main body copy. Doing so alerts search engines that the content is probably robust enough to offer valuable information, and it helps with ensuring a keyword density of under 2%.

And while keyword stuffing will earn negative results, it’s a good practice to incorporate secondary keywords, keyword synonyms, and long-tail variations of the primary keyword within content copy in order to reinforce the topic’s focus.

It’s also perfectly acceptable (and smart) to place the primary keyword once within page elements, including the page title, one or more subheadings, the title tag, meta description, one or more image alt tags, the first paragraph, and near to the end of the content.

By avoiding keyword stuffing while still providing search engines clarity around the keywords that your content pieces should be associated with, you can:

Earn the higher search ranking placements that lead to more robust organic traffic

Provide the quality of content that rewards (and brings back) your audience and customers.

Kim Kosaka is the Director of Marketing at Alexa.com, whose tools provide insight into digital behavior that marketers use to better understand and win over their audience.

from Digtal Marketing News https://searchenginewatch.com/2018/07/13/keyword-stuffing-is-terrible-for-your-seo-heres-what-to-do-instead/

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stripedigital · 4 years

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Our SEO Best Practices Checklist for Small Business Owners

Do you want your business to be number one? Of course you do. Growing your business is all about raising brand awareness, increasing your sales, and beating out your competitors. Getting to the top begins with search engine rankings. There are so many factors to consider when optimizing your website. From H1 tags to producing quality content to monitoring and tracking your progress – where do you even begin? Lucky for you we have a checklist of our SEO best practices to get you started!

Keywords

The core of SEO is target keywords. These are words that you want to come up for when users type their search into Google. Target keywords should be relevant to your business or brand but should not be too broad. You can use resources like Google Adwords Keyword Planner to help generate a list of potential target keywords. Look for keywords that have low competition but relatively high search volume. These will deliver the best results.

Monthly search volume is important here. If you search for a word and the search volume only shows a dash, it means that Google does not have sufficient data on this keyword. It may be searched a few times a month but not enough for Google to have historical data. If you really want to show up for a keyword that does not have any monthly search data, go ahead and optimize your site for it but choose additional keywords as well. This way when someone does search for this keyword that does not have any search volume you are almost guaranteed to show up for it (that is if no one else is ranking for it too).

You will then need to do some keyword research to see if your site can actually rank for the keywords you have selected. Check out the competition before you do the work of optimizing your site. Search your words in Google to see who is ranking and how strong their website is.

Once you have your keywords down, where do you put them on your site?

H1 tags

If you are unfamiliar with HTML, you may not know what an H1 tag is or where to find it on your site. There are six heading tags H1 through H6 that are used to define hierarchy on your pages with your H1 tag being the most important. SEO best practices say you should have an H1 tag on every page of your site. This H1 tag should be your target keyword – nothing more, nothing less. Using an H1 tag helps Google know what your page is about so make sure the target keyword you are using makes sense for the rest of your page.

If your target keyword is “social media marketing” and the rest of your page is about ranking for local SEO, there’s a disconnect for search engines as well as human users. Make sure you are optimizing the correct page for the correct keyword.

How can you find out if your page has an H1 tag just by looking at it? You can use a free service called SEOquake to quickly diagnose your pages. For the social media marketing services page on LYFE’s website we can see that there’s only one H1 tag – “Social Media Marketing Services”. This word is our target keyword and it is relevant to the rest of the page.

Titles

The title of your site is what shows up in Google search results. This is usually your business name plus one of your best target keywords. You can format titles with colons :, pipes | or dashes -. SEO best practices say your title should be between 10 and 70 characters in order to generate the best results. Avoid using generic descriptions for your pages like “Home” and instead use unique descriptions for each page. Each page should have a different title that makes sense for that page and includes the target keyword for that page. Do not overdo it with keywords. Putting a keyword once in your title will suffice.

Meta Descriptions

A meta description also shows in Google’s search results. It is a short description of 160-300 characters that includes your target keywords as well as informs the searcher what your page is about. SEO best practices for your meta description include having your target keyword as close to the beginning as possible and avoiding keyword stuffing. Keyword stuffing is any time you add keywords unnecessarily to the point where your content no longer makes sense to the reader or the search engines. Try not to be redundant. Your meta description should flow like any other content on your site.

When writing your meta description it is helpful to use words words that will entice potential customers to click on your site. Words like “help” and “increase” are attractive words and can help increase traffic.

SEO Best Practices Pro Tip: If your meta description is too long, Google will cut it off or decide what they want to show so make sure your description is short, sweet and to the point but also includes that target keyword!

Did you see how the keyword “social media management company” was in both the title and the meta description? If you have one target keyword per page on your site this is one of those SEO best practices that some businesses miss. Make sure that keyword is included in your title and your meta description. This word should also be the H1 tag on your page. Congruence is key here.

For title and meta descriptions you will want to avoid excessive punctuation and capitalization. Including exclamation points can cause search engines to view your page as spammy.

Alt Text

Alt text or alt tags are used to describe images on your site. Google can’t physically see the photos on your site but can pick up on these tags so that the search engine can get a better idea of what your page is about and be able to properly index your site. Your image alt tags should be descriptive and include keywords. But be careful not to stuff keywords into your descriptions.

Alt text looks like this on the backend of your site.

The alt text for this image is “Social Media Management Company.” This same description is also used in the image name. If you are using a site like WordPress, you can easily add alt text descriptions in the media section. If your site is in HTML you will have to manually go in and add alt text, which can get tricky. Let a professional do this if you do not have experience with HTML.

Copy with keywords

In order for a page on your site to rank you will need to have good copy that is relevant and includes your target keywords. The more text you have on your pages, the better your chances of ranking will be. This content needs to be useful to your potential customers or anyone else who is viewing your site. Google wants to rank pages that have high engagement so the longer you can keep users on your site, the better. You can view the amount of time visitors spend on each page of your site in Google Analytics if you have it set up.

SEO Best Practices Pro Tip: Add your keyword “above the fold” or to the first paragraph on your page so that users and search engines will see if before they even scroll. The most important words go towards the top of your page so make sure to include your target keyword here as well.

Frequently Updated copy

It’s not enough to just have copy on your site. Search engines are constantly crawling looking for sites that are current. If you haven’t updated your site in 10 years, Google may think that your content is now irrelevant. You do not have to totally revamp your site every other month. Add some additional copy here and there or maybe an additional page every so often. This will keep search engines coming back to your site to see what’s new. Perform these SEO best practices if you want to maintain your rankings.

Blogs

One way to keep your content fresh is to blog! Blogs double as a way to move you up in rankings as well as to engage with your customers. SEO best practices for blogging include writing longer blogs. This allows you to include your keyword more times. Say if you wrote a 250 word blog. You would probably only be able to include your keyword about 3-5 times whereas if you write a 2000 word blog you can include over 10 times. Do not put keywords where they don’t make sense. This goes for blogs and any copy that is on your site. Google will punish your site for keyword stuffing. Although this is a minor offence, Google may move your site down in rankings. Other punishments include treating your site as spam or even blacklisting it.

Backlinks

Backlinking is a great way to improve your rankings. There are two types of backlinks, no-follow links and do-follow links. No-follow links are exactly what they sounds like. They tell search engines not to follow them. No-follow links are not necessarily bad for your site but they do not have an effect on your websites rank. Do-follow links will help your rankings as they allow search engines to follow them. Both of these links help sites build trust on the web because it’s essentially one website endorsing another website.

SEO Best Practices Pro Tip: Try and acquire backlinks from relevant sites that have a higher domain authority than you do. This will increase your chances of ranking. Search engines want to give users relevant information that is also perceived by other sites as quality content. If you are associated with a site that search engines view as reputable, then your site will also be seen as a valuable source of information.

Internal links

Internal links are links to pages on your site from other pages on your site. They serve several purposes including helping users easily navigate your site, creating a hierarchy for search engines, and distributing page authority throughout your site. Helping potential customers navigate your site will increase engagement and get more eyes on more pages of your site.

Search engines also need help finding all of the pages on your site. Internal links help them to create a map of all of your pages and how they work together to provide useful information. Page authority is a number 1-100 given to each page on your site. The higher your page authority the more important it is to search engines and the greater your ability to rank. If you want each page on your site to rank for a specific target keyword you will want to distribute your authority evenly between pages. Make sure that when you link to other pages on your site that they are relevant and make sense in your copy.

SEO Best Practices Pro Tip: If you have a blog page (which you should!) we suggest linking back to older, but relevant, posts in your newer posts. This way people will easily be able to find your old blog posts instead of clicking through tons of blog pages.

Responsive Design

How many times have you landed on a website that was not mobile friendly? You probably quickly became frustrated when trying to view content. The cons outweigh the pros of having a website that is not responsive. Google now penalizes sites for not being mobile friendly which can affect your rankings. You can also lose customers who are shopping on their mobile devices or tablets. If your site is difficult to navigate on mobile, customers will leave to find a more user friendly site.

SEO Best Practices Pro Tip: Not sure if your site is mobile friendly? Double check it on different devices like tablets, iPhones and Android phones. If you need to redesign your site to be optimized for mobile, let our web design specialists know!

Sitemap

Search engines are constantly crawling the web looking for the best content to show to searchers. You can submit a sitemap in Google’s search console if you feel like they are not picking up on changes you have made to your site. A sitemap is a file that tells search engines about your site and how it’s organized so that they can easily crawl your pages. The easier your site is to crawl the better your chances are of moving up in search rankings.

Optimized URLs

Your URLs need to be optimized so that Google can easily create a site map and index your site. Shorter URLs that include your target keyword are best. Let’s say that the link to your blog page looked something like this: www.website.com/aqz13kl01bd5kv. When a user lands on this page they’ll have to do some work to see what content is actually on the page and the same thing goes for search engines. If your page URL was more like this www.website.com/your-keyword-here it will be less of a headache for you, your potential customers and the search engines that are crawling your site.

SEO Best Practices Pro tip: If your page is already established and ranking do not change the URL. This can seriously mess up your rankings.

Page speed

Have you ever navigated away from a website because one of the pages took too long to load? 40% of potential customers will leave your site if it takes 3 or more seconds to load. Page speed is not only essential to capturing sales but it is one of the signals Google uses to rank websites. If search engines see that your site is loading slowly there is potential that it will rank lower.

A result of low site speed is a high bounce rate which is a signal to search engines that your content is irrelevant. A page bounce is when a user either immediately clicks out of your site or only visits one page on your site. Users may click on to your site wait a few seconds and when nothing loads, they click back creating a bounce. Or maybe your content is not engaging enough. You can fix this problem by adding photos, videos, and reevaluating your copy to make sure your content is interesting and useful. Tracking metrics like bounce rate in a platform like Google Analytics can help you further optimize your site and get higher rankings.

SEO Best Practices Pro Tip: You can increase page speed by switching to a faster hosting or compressing images on your site.

Google Analytics

If you could see exactly who is visiting your website, what pages they view and for how long wouldn’t you want to? Measuring your SEO growth is just as important as optimizing your site. If you fail to track and measure, there’s no way you can continue to improve. Google analytics is one of the best tools to track everything that happens on your site. You can see organic traffic that is coming to your site, identify pages that are loading too slow, and and look at how many conversions you are getting. All of these analytics can give you insight into what you should change or update on your site so that you get the most conversions possible.

Bing

Although Google is the most frequently used search engine, there are still people who use Bing as their preferred search engine. Don’t miss out on these potential customers. Most marketers are just concerned with Google but if you optimize your site for Bing as well, you’re a step ahead of your competition. Most SEO tactics are the same on Google as they are for Bing so why not kill two birds with one stone and optimize for both?

Yoast SEO

Yoast SEO is a WordPress plugin that makes managing SEO on your site much easier. You can edit your title and meta description as well as add in your focus keywords and see a list of potential problems. Instead of going into the backend of your site and stressing about where your title and meta descriptions should go in your HTML, Yoast makes all of these things accessible and easy to edit.

SEO Best Practices Pro Tip: Every time you change your title and meta descriptions Google will have to crawl your site again to pick up on these changes. Try to write a good title and meta description so that you don’t have to make changes later on. Do not expect Google to pick up on your changes immediately – it will take some time so be patient.

Social Media Signals

Social media can help your business climb the search results ladder by sharing content and linking to social sites on your website. Google picks on up social signals like how many times users share or like your content on social media. Increase your visibility on channels like Facebook, Twitter, LinkedIn, or Pinterest. You can do this by adding social share buttons to your site or social follow buttons. This will increase traffic and social shares and get your ranking! Not sure which platforms your business should be on? You can find our top 10 social media sites business should be on here!

Utilize SEM Rush

Another service you can use to track your progress is SEM Rush. This site is an SEO dashboard that provides ways to track your keyword rankings, lets you look at keyword difficulty, check out competitors keywords and so much more. Using SEM Rush allows you to physically see how you are moving up or down in rankings. It also provides you with descriptions of Google’s algorithm updates. This is super helpful because Google doesn’t actually tell you when they update their algorithm.

Did You Check Everything Off for Your Site?

There are so many benefits to having a site that is optimized for search engines. Ultimately it will help your site rank higher in search – which can lead to more conversions. If you can check all of these boxes, you’re on your way to SEO success! Want help moving up in rankings? Contact a professional at our Atlanta SEO Company today to see how you can improve your overall SEO and boost your sales!

The post Our SEO Best Practices Checklist for Small Business Owners appeared first on Digital Marketing Blog.

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eddiecowell · 4 years

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Magento Image Optimizer and Things You Need to Know

Nowadays, e-commerce has become a multi-trillion industry. Hundreds of thousands of e-commerce websites and online stores are accessible across the globe. According to the recent statistic, Magento is recognized as the best e-commerce platform in 2019 owing to its outstanding features, prominent inclinations, and a wide range of themes and templates. One of the most significant advantages of this platform is Magento Image Optimizer – the critical factor that helps you manage your online store more comfortable than ever.

For transparent, images are very important for online stores, but unnecessarily large images can slow down the user experience and reduce search engine rankings. Magento Image Optimization will optimize your images and reduce their size without sacrificing image quality so that your site images are faster loading. Understanding the worry of the merchant, Magento Image Optimizer was created to assist your store.

1. What is the Magento Image Optimizer?

About Magento image optimizer

Customers always prefer faster loading online stores. Therefore, if the speed of your Magento store is not up to the mark, then you may lose out on potential customers. Even though there are many tactics involved in making sure your store runs faster, Magento image optimization is one of them.

Websites running off Magento tend to be rich in images primarily to showcase the various accessible products. However, as much as these images are necessary to show customers the products that are on sale. They also contribute significantly to the website’s loading time. Page speed has a direct influence on user experience – with many users usually giving up on sites that take too long to load. Additionally, it also influences ranking on search engines as well as other metrics that can sequentially affect conversions.

How does image optimizer work?

Image optimization is used to decrease the file size of your website’s images while maintaining its quality as larger file sizes affect the speed of your website. Magento Image optimizer ensures that your store runs smoother for providing superior user experience. Since Google also prefers fast loading websites, Image Optimization helps to rank your website higher in organic search results. This procedure, in turn, not only helps with better ranking for the site but the images used as well.

Image Format: The first step for Magento Image Optimization is to save images in the right format. Nowadays, that mostly involves JPEG for the smallest file sizes or PNG for transparent or higher quality images. Sometimes GIF is used, though usually only for animated images.

Resolution: Essentially, the resolution of an image is its size and should ideally match the extent that it is being displayed on the website. The higher the resolution of an image, the larger its file size, which is why saving a high-resolution image but presenting it as a tiny thumbnail is wasteful. In some cases, it may even be a good idea to create multiple versions of the same image in different resolutions, mainly if your website is responsive and scales according to the screen size of devices.

Compression: Commonly, images are compressed to reduce their file size while also sacrifices some of their quality. As such, a balance needs to be found between file size and quality. Some lossless compression options do exist that can reduce the file size of images by stripping away unnecessary metadata.

Image Tips in Magento

An image makes a powerful and lasting impression without a word. Images uploaded to your account help people learn about your products and also represent your brand. Use only high-quality photos for your personal, company, and extension profiles. The Magento logo appears as a placeholder in your particular, company, and extension profiles until you upload your images of your own.

You can upload one thumbnail, and up to fifteen product images (two are required) to the extension profile. Use a combination of screenshots of the Admin and storefront, and other images to illustrate what the extension does, and how it is used. Choose one to be the primary image for the extension or theme, and upload it first. If you want to change the order, delete the photos, and then upload them again in the correct sequence. Magento Marketplace accepts product images in the PNG and JPG (JPEG) formats. The maximum size of each image is 5 MB. The PNG format produces the sharpest screenshots, and supports transparent layers, although the files are more extensive.

Notice the image’s size

When taking a screenshot, do not fully maximize the window, because the extra horizontal space makes the text smaller. For the best resolution, upload screenshots at the size they are captured. The following example compares the file size of a typical screenshot when saved as each file type. The image in this example is 1538 pixels wide by 1022 pixels high at 72 DPI. Such an image will be crisp when rendered as a thumbnail or main image.

Although it is possible to optimize all three of the areas listed above when saving the images or photos, Magento offers another option in the form of various extensions (both paid and free). Most of these extensions are able to compress images and reduce their file size, and some will also help in adjusting the resolution and format as well.

2. Why do you need the photo optimizer?

We all know that if you want to sell a product online, you need images. And not just any image is ok, but you have to use the photos with suitable sizes, and high-quality images are significant. Have you ever gone to someone’s e-commerce stores or shopped online and saw posts that offered a robust description of an item but featured no photos of it or the picture was blurry? What’s your first thought when you see that?

Why wouldn’t they include a photo or a high-quality photo for those websites that have poor imagery? Do they have something to hide? Do they not realize the increase in a conversion with a high-quality photo versus a poor quality one? As soon as that idea appears, it plants itself like a weed and is nearly difficult to eliminate. The sale is pretty much dead at that point, never mind how much effort the seller put into their product description. It would be troublesome to call product images a “secret” to e-commerce success, as most retailers these days know how important they are. And with the above situation in mind, it’s not hard to explain why. But while every seller needs to avoid the bullet of doubt, the psychology of images goes deeper than that.

Magento optimizer makes the image give us instant information

Humans are visual by nature. While there’s some dispute over how much faster our brains transmit visual information when compared to text, there’s no argument that it’s faster — the old saying “a picture’s worth 1,000 words” is undoubtedly based in truth. A single picture of a product can provide more critical information about the product’s quality than paragraphs of text. Why break your back describing product dimensions, colors, shape, and designs when a single photo can do the job for you? Moreover, images present a natural sense of scale and help customers get familiar with your item before they buy.

Images help us scan

Few of us actually read the sites we visit. Researches show that a minuscule 16 percent of readers actually read word-for-word — 79 percent just skim for the highlights. And when online shopping across a diverse network of e-commerce retailers, we imagine this 16 percent is even lower. For many people, no images mean nothing to see. Images show readers what you have to provide without making them commit. If you have excellent photos of great products, they’ll impale around to read the details.

Images are shareable

In our social-media crazy world, sharability is the door that connects your site with millions of users out there. Many socially-savvy shoppers talk about their purchases and share their experiences on social media—and if they appear to share your images, your brand gets more publicity. Reports by Gartner indicate that 74 percent of the population rely on social networks for information about buying decisions, information that involves what their friends share, repost, and pin. Nobody will share a piece of text-based product information, but sites like Instagram are prime for hosting photos of your merchandise. It’s free advertising, really.

Images are SEO Friendly

Optimizing on-page text is excellent, but pictures can increase your page’s SEO value even further. Each image includes file names and alt-text that can be tailored to enhance your page’s organic search ranking by giving search indexers more information to pull from.

Whether you opt to use extensions to optimize images on Magento or favor to optimize them former to uploading them depends largely on your workflow. Personally, it may be easy to edit photos and optimize them at the same time, even though when dealing with images in bulk, it may be more comfortable to let extensions control the workload.

3. Magento Image Optimizer and Some Essential Tips

How to get Magento Photos Optimizer?

Magento Image Optimizer is now a popular method to boost your e-commerce websites. To strengthen your sites’ loading, you can use the extensions for image optimization. Magento provides you with some free Image Optimizer Extensions; you can start your website with the help of those tools. However, it is a worthy investment for you to pay for a Magento Image Optimizer because the benefits of it are out of the blue. The more expensive the extension is, the more effective it will be. All these extensions are now available at the marketplace of Magento. You can visit the Magento Marketplace and find out the extension that is the most suitable for your online store.

About Magento Marketplace

Magento Marketplace is the official Magento extension store, the global e-commerce resource for applications and services that expand Magento solutions with powerful new features and functionality. This is commonplace for the technology suppliers to update their extension, and the online business owners will come to pick and buy the extensions that suit their needs. Now global retailers can do even more with their digital stores. Magento Marketplace is designed for easy discovery of relevant Magento extensions. It provides a curated user experience with offerings from top brands and new innovators. Discover new and customized functionality, in key business categories, to help your business thrive.

All extensions and providers with offerings in Magento Marketplace are reviewed and checked for quality before updating to the web. Besides, Magento Technology Partners participate in a manual code and documentation review.

How to configure product images and make them more optimizing

The first step to optimizing your product photography (or any image on your site) is to first start with great photos. A lot of the optimization process is behind-the-scenes, so you need to provide the good raw material. If your image is high-qualified, it will help create an excellent sequence. In fact, optimizing your photos can be the strategic advantage you need to crush the competition. They can’t see what you’re doing after all, but you’ll get higher search rankings, which means more clicks and more sales.

To make it more specific, you will access to the Magento Marketplace and get the Image Optimizer extension that fits your demand. Then, you need to install this Image Optimizer extension. There are three ways to install extensions: The quick and easy way is via Magento Connect, via SSH or by uploading files directly to your FTP, you can choose the way that is easy for you to do. It depends on the extension’s supplier requirement, and you will have to install it in the most accessible way. For example, using Magento Connect Manager, you can only install the themes and extension that have been uploaded to Magento Connect. Therefore, the extension that is not linked to the Magento Connect will require another method to be installed.

Each extension will have its unique feature, so all you need to do is obey the direction of the installation system to activate the extension successfully. Once you have done all the steps to run the Image Optimizer, it’s time to configurate this extension and attach it to your Magento website.

Configurate the Image Optimizer

Once you have done with the Image Optimizer installation, you will need to configurate it. This setup is aimed to speed up image delivery and simplify the maintenance of image source sets for responsive web applications. In Magento 2, you can follow two steps below:

1. On the Admin menu, select System –> Configuration. Then in the panel on the left under Catalog, choose Catalog.

2. Click to expand the Product Image section, and do the following:

Set up the Product Image

Product Image is the first impression and the closest thing for customers to picture the products in their minds. Therefore, it is imperative to use high-quality images to describe the product. If you have an extensive catalog with several pictures-per products, you can easily have hundreds, if not thousands of product images to manage. So, remember to set up the Product Image to make it vivid and eye-catching, and you can create a good impression for your clients. There are two essential steps to set up the product image in Magento that you need to know:

a. In the Base Image Width field, enter the maximum width that the base image is to be rendered.

b. In the Small Image Width field, enter the maximum width that the small image is to be delivered.

Notice the Image Types and Sizes

Product image size is a good attribute to make your goods closer to the consumer with the product details. Because in the online shopping, the customer can’t have real touch on your items, they all feel through the descriptions you post and the product image you upload. The more beautiful the image, the more desire they have. And the standard of size is one of the main characters you need to learn. So how to change the product image size in order to fit with the size of your page. This table will show you the types of images in Magento with specific instructions.

Table of Image Types in Magento 2.0

Image Types

IMAGE TYPE

DESCRIPTION

Thumbnail

Thumbnail images appear in the thumbnail gallery, shopping cart, and in some blocks such as Related Items. Example size:

50 x 50 pixels

Small Image

The small image is used for the product images in listings on category and search results pages, and to display the product images needed for sections such as for Up-sells, Cross-sells, and the New Products List. Example size:

470 x 470 pixels

Base Image

The base image is the primary image on the product detail page. Image zoom is activated if you upload an image that is a larger image than the image container. Example sizes:

470 x 470 pixels (without Zoom) 1100 x 1100 pixels (with Zoom)

Media Image

(Optional) A media image gives you the ability to associate additional photos with a product that is other than a product image. For example, you might include the product logo, care instructions, or a picture of the ingredients from a food label.

If you add a media image attribute to the attribute set of a product, it is listed as an additional image type, along with Base, Small, and Thumbnail. You can set it to “Exclude” so it doesn’t appear in the gallery.

After you have done with all the setup, you can test to update some pictures to your sites to see the outcome. If there are some issues, let’s recheck the operation and fix the mistakes. You can also come to the Magento Community to ask for help if you can not solve the problems on your own.

Top Magento Photos Optimizer that you need to know

When you enter the word “Image Optimizer” to the search engine of Magento, you can see more than 300 results. Some of them are available, and you can download these extensions for free. However, if you want to get the best result in optimizing the image of your websites, you should invest in an extension that fits your demand. Below are the top 5 Image Optimizer which is ranked and result in 2019, the price from $0 to $149.

Apptrian Image Optimizer:

This extension will help you to improve the search engine rankings on Google as well as increase the user experience, compressing the product images on your website is the best choice. You can resize the image files to speed up the load time of the site faster. Also, when you optimize the product images, the product quality doesn’t change. All great features are included in Magento 2 Image Optimizer developed by Apptrian. Below are the excellent characteristics of Apptrian Image Optimizer:

Enable compressing the product images without reducing the product images

Allow optimizing the images on the site

Flexible admin panel

Fully compatible with any extensions

Image Optimizer by Magewares:

Thanks to Magento 2 Image Optimizer by Magewares, you can enhance the SEO, speed up the load time of your site as well as boost the conversion rate dramatically. Integrate this extension to bring interesting user experience and experience great features today! The amazing features of this extension are:

Ability to resize the product images without losing the image quality

Allow optimizing images file sizes, alt tags, and filenames

Enable improving the load time of your website

Compatible with key image extensions such as jpg, gif, and png

Image Optimizer by Potatocommerce:

It’s time for store owners to choose Image Optimizer for their Magento 2 store. Developed by Potatocommerce, it comes with many powerful features that bring the eye-catching interface to your customers at first sight. It allows compressing the images and photos on your store easily and quickly. Let’s explore and experience it! Let’s take a look at its wonderful features:

Auto-backup images

Reduce the file size of JPG, PNG, GIF images

Customizable image compression level

Fully compatible with all web-servers

Easily install and free lifetime support

Image Optimizer by Jajuma:

JaJuMa WebP Image Optimizer for Magento 2 adds WebP support to your store. WebP is the next-Generation image file type developed and recommended by Google. With this extension, you will speed up your store, increase your Google Page Speed Insights / Lighthouse Score, improve your SEO rankings as well as user experience. Easy to use – but huge benefit such as:

Provide the Next-Generation Image Files for Your Store

Up to 75% smaller file sizes with the same quality

Fully automated – no need to upload .webp image files

Local /on-premise processing with no dependencies from 3rd Parties

Three different conversion tools supported

Image Optimizer by Mageplaza:

Magento 2 Image Optimizer extension by Mageplaza is a practical solution that could support online stores to compress and optimize their images. This, as a result, would help improve the loading speed of your site, which would lead to an improvement in user experience as well as a significant increase in conversion rate. This extension can provide your sites with some features below:

Optimizes multiple types of images

Allows customizing the quality of optimization

Enable backing up original images

Records, queues and restores optimized images

Allows including and excluding image directories

2. CO-WELL Asia and professional e-commerce services.

About CO-WELL

CO-WELL Asia CO., LTD. (from now on referred to as CO-WELL) is the subsidiary company of CO-WELL Japan (located in Tokyo, Japan) operating in the fields of Global Software Development, Testing Service, AR-VR Technology Service, IoT Service, and Cloud Integration. Founded in 2014 in Vietnam with five core members from CO-WELL Japan, CO-WELL Asia has been growing steadily and continuously with over 400 employees and two offices located in Hanoi and Da Nang. With the slogan “Behind your success”, CO-WELL proudly becomes a reliable IT service provider, which builds a solid IT foundation for customers/partners to optimize their business.

As a solution partner of Magento, CO-WELL Asia clearly understands this useful platform and how to customize it based on your business’s needs. We provide a wide range of e-commerce development services, from Magento development (implementation and migration), end-to-end E-commerce web design and development to simple functionality enhancement and customization. Based on the specific demand of the customers, we have developed the Magento 2.0 extensions that can help promote Magento Image Optimizer for your store.

Our E-commerce Services

E-Commerce Development

We provide a wide range of development services, from Magento development (implementation and migration) and end-to-end web design and development to simple functionality enhancement and customization.

• Magento 2 Implementation & Migration • Extension Development • Functionality Enhancement & Customization • E-Commerce Website Design • E-Commerce Website Development • Magento Performance Optimization • Magento Mobile App Development

With more than 100 engineers who have a broad range of experience in Magento Development and Integration, CO-WELL Asia is confident in the delivery of diverse types of Magento development services.

E-Commerce Integration

Avoid limitations in your E-Commerce system with Magento. Magento is an open-source solution that is continuously developed and optimized to market demands. CO-WELL Asia can facilitate the integration with a multitude of other systems and extensions. We offer integration services for a multitude of E-Commerce functions, including:

• Payment gateways • CMS • CRM • Advanced Search • SSO (Single Sign-on) • Shipping • Multicart

With all the experience and possibilities, we keep up to date with Magento developments to provide continuously improving solutions. Our mission is to provide our customers with the best services. If you are tending to build an e-commerce website and you need help to promote your site’s features, especially Magento Image Optimizer, feel free to contact us! We always behind your success!

Bài viết Magento Image Optimizer and Things You Need to Know đã xuất hiện đầu tiên vào ngày Cowell Asia.

source https://co-well.vn/en/tech-blog/magento-image-optimizer-and-things-you-need-to-know/

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tech-battery · 5 years

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Lenovo ThinkVision M14 Portable Monitor Review: Standout Kickstand

When it comes to a portable display, you need something that’s easy to carry around, easy on the eyes and, preferably, easy to set up and use. Lenovo’s ThinkVision M14 ($236, Alt Mode over USB-C only, no DisplayLink or connecting via other port types) checks the first two boxes with a light, slim build and a panel that looks great whether you’re crunching spreadsheets or watching a movie while working.

But the kickstand is the true standout, ensuring the 14-inch, USB-C FHD monitor stays put from -5 to 90-degree tilts or even in portrait mode.

Sturdy Kickstand

The ThinkVision M14 stands tall where other portable monitors have failed in that it’s easy to prop up and get to work. Many portable monitors come with a fold-up case that requires you summon your origami skills in order to bend it into a shape that’ll prop up the display. But those types of stands take up space, which may be limited upon, for example, a hotel room’s small desk. Plus, they’re inherently not that sturdy, meaning the display is easily tipped over. The M14, however, has a real built-in stand, as well as a flip-out foot for added height and tilting options.

The stand extends out from the display and offers sturdy positioning from anywhere between a -5 and 90 degree tilt. It’s easy to push the display back with one hand to your exact desired angle or fold it up so the package is virtually flat. Since it’s so easy to lay it flat, this is where a touchscreen would come in handy, but that would also eat up more power.

Thanks to the kickstand, the monitor even feels steady in portrait mode. Although, without any cable management, the included 1m USB-C cable will be jutting into the air.

A flip-out foot coming out from the center of the bottom bezel offers 0-90 degree tilt for as much as about 1 inch of extra height, helping it line up better with your laptop’s display. The foot is hard, solid plastic and also has strong resistance, staying put at any position.

Design

With its light weight, thin build and fold-up stand the ThinkVision M14 is very easy to transport to work trips, your home office, or a conference room for a presentation. It measures just 12.73 x 8.2 x 3.8 inches and weighs 1.3 pounds (0.6 kg). The monitor is easy to slide across the desk but doesn’t budge unnecessarily.

With a 14-inch screen, the M14 is smaller and lighter than the Asus ZenScreen MB16AC, which has a 15.6-inch display, measures 14.2 x 8.9 x 0.3 inches and weighs 1.7 pounds. But you can still get a larger screen without adding too much weight. The 15.6-inch Viotek LinQ P16C is just barely heavier than the Lenovo (1.4 pounds versus 1.3 pounds) than the Lenovo, despite being 16 inches and having speakers.

The ThinkVision M14 is mostly black plastic, which doesn’t lend to the most luxurious design but helps keep its weight low and matches Lenovo’s ThinkPad laptops. However, the soft-touch back classes things up a bit while also picking up fingerprint smudges.

Bezels are Raven Black, as Lenovo calls it, and on the thinner side (0.2 inch each) save for the bottom bezel, which is a chunky 0.9-inch and looks pretty bare, with nothing on it but a ThinkVision logo. With the bezel so thick, this might’ve been place to place the monitor’s only buttons and make them more accessible than having to reach around back to the kickstand.

The IPS panel itself is just 4mm thick. There is some shake to it if you’re, say, typing on a wobbly table. And you’ll notice a little give if you flex it. But overall it feels relatively solid for such a slim device.

To access the M14’s few buttons or ports, you’ll have to reach around to the kickstand. On the left side of the stand is a USB-C port, brightness adjustments and a button for activating low blue light mode. By holding the latter for two seconds, you can turn on or off the feature, which casts a warm glow on the screen for fighting eye fatigue. But confusingly, if you hold it down for longer than two seconds the low blue light button also opens up a small menu for turning overdrive on or off. I occasionally found myself opening the overdrive menu instead of toggling low blue light.

The stand’s right side has the power button, another USB-C port and a Kensington lock slot. With the device so small and portable, it could be tempting for the devious to snatch up, so a security slot isn’t a bad idea.

As mentioned, there are two USB-C ports, on each side, and Lenovo advertises this as a way to make it easier to display the monitor to the left or right of your laptop. However, with the included 1m-long USB-C cable, you could probably achieve the same effect even without two USB-C ports. Including an HDMI port instead would have added more versatility by allowing the monitor to easily connect to more device types, like a TV or Raspberry Pi. But with USB-C you can connect the monitor to a tablet or smartphone too.

When connected to your laptop, the monitor receives power through its USB-C port, so it should never run out of battery if your laptop’s plugged in. Additionally, through USB-C power passthrough, the monitor can deliver up to 65W of power. If can plug one end of a USB-C to USB-C cable into the monitor and the other into a wall adapter, you can connect your laptop, smartphone or other USB-C device to the monitor via its second USB-C port and charge it. One situation where this is helpful is if your laptop charges over USB-C only and only has one USB-C port. Since there’s no DisplayLink, you need to ensure your laptop’s USB-C port supports DisplayPort 1.2 Alt Mode and USB Power Delivery 2.0 or better.

Unfortunately, the M14 lacks cable management for its long wire. This was particularly noticeable when I wanted to extend the laptop’s display to the M14 and have the two as close together as possible for a more seamless desktop.

Each ThinkVision M14 comes with a thin protective sleeve that feels like felt on the outside and a lesser quality suede-like material inside. Sadly, there’s no way to close it, leaving the monitor partially exposed. You’ll want to buy a more rugged one, especially if you plan on traveling with the M14 a lot. Lenovo also includes two clips for ensuring the stand stays folded during travel.

Image Quality

The ThinkVision M14 does a solid job of depicting movies, pictures, productivity apps and the like. With 1080p (1920 x 1080) resolution in a 14-inch package, it boasts high pixel density. Its 157 pixels per inch (ppi), equates to sharpness and clarity (we typically peg 110ppi as our sweet spot) meant numbers in Excel spreadsheets or text in lengthy documents were easy to read with sharp, distinct lines.

When I watched Lord of the Rings: The Two Towers on the screen, it was plenty bright but with a non-offensive matte feel from the anti-glare screen. Colors, like the white of Gandalf’s beard, the gray undertones of Gollum’s skin and the green earth beneath a dragon, carried through. The movie was just as pleasant to watch as on a similarly sized laptop screen.

In my well-lit office and with the whole display turned perpendicularly toward me, I could still see my favorite hobbits without interfering glare. This means sharing the screen with a couple of people, perhaps for a presentation, is certainly possible. With the monitor almost flat, it seemed a touch less bright but, as expected, but the movie was still watchable.

Our testing found that the ThinkVision M14 averages 244.2 nits brightness. I’d rather see it hit its specced 300 nits, but this is still significantly brighter than the Asus ZenScreen MB16AC, a 1080p, 15.6-inchs IPS monitor. And, as mentioned, I had no trouble watching Lord of the Rings, be it dark or light scenes, in my bright office on the M14.

The Lenovo also did a better job at color production than the Asus in all three color gamuts we tested for: sRGB, Adobe RGB and DCI-P3. The biggest difference was in the sRGB color gamut, where the Lenovo hit 98% coverage and the Asus only reached about two-thirds of that (66.4%).

If you activate overdrive on the monitor (through the low blue light button), the ThinkVision M14 will have a 6ms response time. Coupled with a 60 Hz refresh rate, you likely won’t be doing any hardcore competitive gaming here, but it should be able to handle some light gaming.

Bottom Line

The Lenovo ThinkVision M14 does almost everything you want a portable monitor to do. It’s very light and folds up for easy portability. But it doesn’t sacrifice a quality stand for a slim form factor. In fact, both its stand and flip-out foot offer strong resistance and firm positioning.

With its long USB-C cable, I wish there was some form of cable management. You won’t be able to tweak its display much beyond brightness or use different display profiles, like you can with the Asus ZenScreen MB16AC, and, unlike the larger and barely heavier Viotek LinQ P16C, there are no speakers. Plus, if you plan to take this on the go often, as is intended, you’ll almost certainly want to buy a replacement carrying case to replace the flimsy one Lenovo includes. Also, the display only works with USB-C (DisplayPort 1.2 over Alt mode); there’s no DisplayLink tech, so some laptops won’t support it.

But with decent color gamut coverage and brightness and strong viewing angles, the ThinkVision M14 is an easy way to carry and connect a quality second display to your laptop that you can rest assured will stay put, however you position it.

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webbygraphic001 · 5 years

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How Images Could Be Your Secret SEO Weapon

Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S. users, at least).

What is surprising, however, is that searches through Google Images were the second most popular type of search.

As such, I’d like to focus this discussion around Google Image search and how to use image SEO to boost your website’s presence there.

Why You Need to Optimize Images for SEO

Getting to that first search engine result page has long been the goal for those who own and build websites. But with Google Image searches being so popular nowadays, why not give your website another opportunity to be discovered in the search engines?

Plus, this way, you won’t have to rely on a bunch of words to show off how truly awesome your site is. Your images will do all the talking on its behalf.

Let me show you what I’m talking about:

Humanizing Business

In some cases, a website is a vehicle through which people connect with actual professionals and experts. When the goal is to connect with a human being (as opposed to buying a product or subscribing to a service), it’s a good idea to provide your visitors with a face.

As I searched for “boston real estate agency”, you can see that the top results put a face to the agency’s name. In so doing, they’ve chosen to humanize their business and make it easier for their trusted agents to establish a connection.

Window Shopping

Although there are some consumers who go straight to the e-commerce website of their choosing, many still use Google as a way to window shop.

And this presents e-commerce sites with a big opportunity to get in front of those who are looking for a better deal, a better quality of product, or perhaps a niche shop through which they can buy the product they’re interested in. Showing off your product photos in the best light, at the best angles, and in the proper context can get your website front and center with consumers in search.

Data Gathering

You might be wondering who the heck would do a search for data in Google Images…and the answer to that is people like me.

I conduct extensive amounts of research every day for the content I write for the web. As such, I grow very tired of having to read reports, blog posts, and other informational content in order to get the data I need. Infographics are a great way to get data quickly into users’ hands and it’s an eye-catching format that can put your website way ahead of the competition.

How-Tos

Articles and blogs all across the web regularly compete to get their rendition of a topic in front of more readers than others who have done the same thing. Writing a catchy title tag and meta description may help, though I think Google Images could really be a key differentiator here.

If you want this type of website content to shine in search, give it an eye-catching image that shows the how-to in action.

Local Research

Consumers use Google to conduct research on local businesses all the time, which is why there’s a growing need for web designers who understand local SEO. Just don’t forget about what images can do to boost local SEO!

It’s similar to the consumer who wants to know what a pair of jeans looks like before they try them on. Local business websites should include images that show off the experience. That way, consumers won’t have to guess the ambience of a restaurant or the look of a hotel room or the style of clothing sold at the local boutique shop.

Everything Web Designers Need to Know About Image SEO

Visual content is just as important—if not more—as the messaging contained within a website. And it plays a wide variety of roles, too.

It sets the tone of a website from the moment a visitor arrives. It helps to deepen the connection between consumers and brands. It provides commentary and support on the written content surrounding it. It can also prove quite helpful in the decision making process.

It may also have a role to play in luring more visitors to your site in the first place. But, first, you have to understand how to optimize your images for the purposes of SEO:

1. Size

Consider the actual weight of the file. Unnecessarily large image files can put a whole lot of pressure on a web server and slow loading way down. Make sure you use an image resizing tool to cut them down to a reasonable size.

2. Type

Use file types that compress well and will frame your images in the best light. PNGs are probably your best bet for illustrations while JPGs are acceptable for most photographs.

Just remember to compress them before you use them.

3. Color

Recently, I wrote about how color is an important consideration in both local and global design. If you haven’t yet thought about what the colors in your images mean to a larger audience (i.e. those in Google Images), take time to do so before you do any further optimization.

4. Content

If you’re hoping to rank in search for images, do not use stock photography. For one, it may demonstrate a lack of creativity on your part. Secondly, you could run the risk of another designer using the same exact photo for another website covering a similar topic. Your goal is to stand out from the crowd, not get lost in it.

If the written content on your site is unique, then so too should be your images. And make sure the content of the images matches the content on the page. Relevancy is crucial to success in search.

5. Metadata

Just like regular SEO, images should be properly marked up so Google can pair your visual content with users’ search queries. This means writing clear, concise, and accurate labels for:

File name

Title text

Alt(ernative) text

Caption (if relevant)

If you can, align the optimized phrasing from the page with the phrasing used to tag the photo.

Wrap-Up

Visuals shouldn’t be there for the sole benefit of your visitors. When selecting images for your web design, you should think about where else they might appear online and how to use image SEO to leverage those opportunities and bring even more visitors to the website.

Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

Source from Webdesigner Depot https://ift.tt/2KW0WCK from Blogger https://ift.tt/2BShdWh

#Blogger

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prioritypixels · 6 years

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On Page Web Design Tips That Will Help With SEO

If you’re attempting to get your site to reach the places other websites don’t, then you need to make SEO your friend. But SEO doesn’t mean the random keyword stuffing of relevant terms and phrases all over the place in the hope that you’ll effortlessly rise up the results pages. Nope – you need to make your entire site super SEO-friendly – not just single pages or the odd post.

To make sure your site is fully and seamlessly SEO-optimised, here’s a list of our top 10 on-page web design tips that will help with your SEO.

1. One website, one subject

Whatever you want your website to be about, let it centre around one core subject. It’s natural to add content about other topics too but choose the main subject that’s most essential to you. You may want to do some keyword research to help you decide and make sure you’re focusing on the right terms, but don’t mix your messages – it will only confuse your visitors.

2. Get your keywords up front and centre

Whether your website is selling a service or a product, or even if it’s an informative site, make sure your chosen keyword is in place where it matters most. Try to get it into your domain name, the site description, page titles, meta descriptions, tags, categories, and content. That way, your subject is represented by your keyword in the key areas so your site can be found easier.

3. Include SEO-friendly permalinks

It’s important to create permalink URLs that are SEO-friendly. Not only are they good for SEO (of course), but they look better and make more sense to anyone searching for you online. Each link should include text and your keyword wherever possible. So rather than a link that looks like this: https://yourcoolsite.com/?p=123, you should aim for something that looks like this: https://yourcoolsite.com/widget-services.

4. SEO-friendly image names

When Google indexes your website, it looks at every element on there, not just your main pages or blog posts. To give you more coverage in the search results, your images should include words, and keywords, centred around your subject. The title, description, and alt text should be your priority, but remember the image filename too – so widget-large.jpg, instead of IMG_0593.jpg.

5. Have internal links on your site

It might seem odd to link to your own pages, after all, if someone’s already on the site they’ll find all your pages, right? Wrong. People have short attention spans so make it easy for them to find the info they need or the most important info you want them to see. Link to your key pages directly from your homepage and make sure they all cross-link with each other.

6. Increase your load speeds

Page load speeds are crucial in today’s web world, especially on mobile. Your site visitors aren’t going to hang around if your content takes too long to load, so make sure all your images are scaled and optimised. And get rid of anything that’s unnecessary or unnecessarily large and slowing things down. Your site visitors – and Google – will thank you.

7. Constantly update your site

Keeping your website updated with fresh content that covers a topic in-depth goes a long way towards seeing you riding high in the search results. Google loves websites that are frequently updated with new, in-depth, and high-value content. What it doesn’t like are sites that sit in a stagnant pool of seething HTML with no updates for months on end. You have been warned.

8. Get your pages indexed

If your site’s been around for a couple of years and has some decent traffic going to it, on a good day, search engine site crawlers will automatically pick up any new page as relevant and useful content within a matter of hours. If your site’s new it might take a few days, but you can index new pages manually to ensure they show up in search results more quickly.

9. Increase your inbound links

This is essential to have great SEO. Having other websites link back to yours shows you have authority – people look to you as a resource for valuable content, and the more backlinks you can get on other sites, the better it is for you. To do this, start posting quality guest blogs on other sites or just create more awesome content on your own site that people will link to and share.

10. Modify your outbound links

Much like the previous point, but in reverse. Having links to other people’s sites again lets the search engines know you’re an authority on your subject. But don’t overdo it. Each click from your site to another one increases their authority and could work against you.

Bonus point

Once you’ve decided on your killer, SEO-friendly domain name that includes your main keyword, stick to it. Your URL is a big factor in SEO and, like wine, a domain’s search rankings improve with age. Things don’t happen overnight, so prepare for the long game and resist the urge to change your domain name.

So there we have it. Our top 10, plus a bonus, on-page web design tips that will help with your SEO. Getting consistently high ranking results on web searches takes time and effort, and it’s an ongoing process, so try and get in the habit of using these tips and creating good, regular content early on.

If you need any help or a bit more advice on getting started with the right SEO to get you seen, get in touch with Priority Pixels to find out more. Contact our team today on 01626 245061 or email us on [email protected].

The post On Page Web Design Tips That Will Help With SEO appeared first on Priority Pixels ™.

Article source here: On Page Web Design Tips That Will Help With SEO

#Priority Pixels ™

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fastandfurious1967-blog · 6 years

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Keyword Stuffing And Why It's A Bad Idea

There is a practice that is called keyword stuffing, and it actually previously was fairly successful until search engines wised roughly it and began penalizing websites that did everything. Today, stuffing a keyword into your content too many times may well knock the stuffing out from the search rankings, or even cause your content in order to removed from search listings entirely. Why is the concept keyword stuffing so problematic? Search engines visit the business of connecting an audience with the content that will satisfy their search intentions, which means crew then uses algorithms that do their very a good idea to favor high-quality, informative content. When content isn't written to have a human audience but is instead structured to game an algorithm, it feels right usually a spammy and artificial read that doesn't serve a site visitor's needs and (in almost all cases) doesn't deserve their attention. Consequently, keyword stuffing is rightfully considered a black hat technique that goes against SEO best follows. How does keyword stuffing work as well as just do you know if you're doing it? Unfortunately, many marketers and content creators still practice keyword stuffing (believing that it is an advantageous technique for the logic described above). However, performing can and will cripple their sites' standings with search engines as a conclusive result. Here are two examples of much more common keyword stuffing varieties (i.e. don't do these): Repeating the keyword over and over, in full take a look at your site visitor Say that her kitchen small appliance e-commerce site wants a content page to rank highly in SERP's for the most affordable popular mixer'. One example keyword stuffing would be if they unnecessarily included the phrase most incredible gadget line after line, even jamming in cost-effective toaster' place term beyond context or irrelevant into the content topic. Most affordable mixer. In essentially the most egregious cases, the content may just repeat the keyword in the block of text. Does it help that most affordable mixer? There's actually a useful equation that always is applied to be a best practice to govern how commonly a keyword really should be included within a piece of content. Though the guideline is flexible, it's best to aim with regard to the keyword density of 2% or less, where keyword density = the regarding times the keyword appears in the copy divided by the number of total words as a copy. For example, the above paragraph is 88 words and includes most affordable toaster' five times, giving a keyword density of 5.3% is just too high! With the keyword invisibly In an attempt to avoid alienating readers by all of them read spammy, unhelpful copy, somе sites wіll stuff keywords where thеy аre not visible. This сan include camouflaging text by making it the sаme color due to the fact webpage's background, оr placing text wіthіn thе page's code, such аs in meta, alt, аnd comment tags. Even mоrе ѕo than wіth visible keyword stuffing techniques, thesе efforts are aimed solely for the consumption of search engine crawlers cannot do thіs because of the actual people who read the context. This attempt tо fool the algorithms thаt determine search rankings is (once again) nоt аs clever аѕ іt might seem because search engines actuаlly саn аnd do recognize these misguided efforts and penalize pages' search rankings in response. Using keywords correctly As with mоѕt aspects of life, dоing the right thing is the right thing tо do if уou'd like уour site's visibility to develop. Attempting to deceive search engines with keyword stuffing shortcuts won't work followіng legitimate SEO bеѕt practices will. It аll begins wіth creating content wіth real visitors іn mind, after whiсh you building out that content to meet theіr is goіng tо need. Google offers guidance оn producing quality content around targeted keywords, suggesting thаt sites ѕhould concentrate on creating useful, information-rich content thаt usеs keywords appropriately аnd іn context. One important technique which can nearlу the opposite оf keyword stuffing could be ѕure that eаch content page focuses on in а single primary keyword thаt iѕ closely representative оf content material as а whole. Ideally, thіs keyword shоuld be considered a popular search term with minimal competition, making іt а ripe target for that page tо achieve a better rank. By focusing each page on а separate keyword, yоu make іt significantly easier for search engines tо understand what eаch content page is about and wіll avoid keyword cannibalization (where twо or higher of your pages end up fighting for attention). Another bеst practice should bе to make surе the content pieces include morе than 300 words in thе main body copy. Doing so alerts search engines how the content iѕ prоbably robust enough to offer valuable information, аnd іt supports ensuring а keyword density of under 2%. Whilе keyword stuffing will earn negative results, it's а good practice to incorporate secondary keywords, keyword synonyms, аnd long-tail variations оf thе primary keyword withіn content copy іn order tо reinforce thе topic's focus. I typically like to use LSI Keywords when I write my content. It's alѕo perfectly acceptable (and very smart) tо assemble the primary keyword oncе withіn page elements, including the page title, one or more subheadings, thе title tag, meta description, onе or more image alt tags, the earliest paragraph, and neаr to your end of the stuff. By avoiding keyword stuffing whilе ѕtіll providing search engines clarity arоund the keywords thаt yоur content pieces ѕhоuld be aѕѕoсіated with, уоu can: Earn the higher search placements that can lead tо morе rich organic traffic. Provide good quality of content that rewards (and also brings back) assist аnd customers in their wants and needs. Kentucky Indiana Web Group https://www.kyinwebgroup.com Read the full article

#keywordstuffing #seo

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hotspreadpage · 6 years

Text

Keyword stuffing is terrible for your SEO. Here’s what to do instead

Why is the practice of keyword stuffing so problematic?

Consequently, keyword stuffing is rightfully considered a black hat technique that goes against SEO best practices.

How does keyword stuffing work – and how do you know if you’re doing it?

Here are two examples of the more common keyword stuffing varieties (i.e. do not do these):

Repeating the keyword over and over, in full view of your site visitor

Including the keyword invisibly

Using keywords correctly

By avoiding keyword stuffing while still providing search engines clarity around the keywords that your content pieces should be associated with, you can:

Earn the higher search ranking placements that lead to more robust organic traffic

Provide the quality of content that rewards (and brings back) your audience and customers.

Kim Kosaka is the Director of Marketing at Alexa.com, whose tools provide insight into digital behavior that marketers use to better understand and win over their audience.

Keyword stuffing is terrible for your SEO. Here’s what to do instead syndicated from https://hotspread.wordpress.com

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sheilalmartinia · 6 years

Text

Keyword stuffing is terrible for your SEO. Here’s what to do instead

Why is the practice of keyword stuffing so problematic?

Consequently, keyword stuffing is rightfully considered a black hat technique that goes against SEO best practices.

How does keyword stuffing work – and how do you know if you’re doing it?

Here are two examples of the more common keyword stuffing varieties (i.e. do not do these):

Repeating the keyword over and over, in full view of your site visitor

Including the keyword invisibly

Using keywords correctly

By avoiding keyword stuffing while still providing search engines clarity around the keywords that your content pieces should be associated with, you can:

Earn the higher search ranking placements that lead to more robust organic traffic

Provide the quality of content that rewards (and brings back) your audience and customers.

Kim Kosaka is the Director of Marketing at Alexa.com, whose tools provide insight into digital behavior that marketers use to better understand and win over their audience.

from Search Engine Watch https://searchenginewatch.com/2018/07/13/keyword-stuffing-is-terrible-for-your-seo-heres-what-to-do-instead/

0 notes

alanajacksontx · 6 years

Text

Keyword stuffing is terrible for your SEO. Here’s what to do instead

Why is the practice of keyword stuffing so problematic?

Consequently, keyword stuffing is rightfully considered a black hat technique that goes against SEO best practices.

How does keyword stuffing work – and how do you know if you’re doing it?

Here are two examples of the more common keyword stuffing varieties (i.e. do not do these):

Repeating the keyword over and over, in full view of your site visitor

Including the keyword invisibly

Using keywords correctly

By avoiding keyword stuffing while still providing search engines clarity around the keywords that your content pieces should be associated with, you can:

Earn the higher search ranking placements that lead to more robust organic traffic

Provide the quality of content that rewards (and brings back) your audience and customers.

Kim Kosaka is the Director of Marketing at Alexa.com, whose tools provide insight into digital behavior that marketers use to better understand and win over their audience.

from IM Tips And Tricks https://searchenginewatch.com/2018/07/13/keyword-stuffing-is-terrible-for-your-seo-heres-what-to-do-instead/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/175840056240

0 notes