#exhibitor booth London

[tilluvirtualevent]

Unlocking the Power of Virtual Event Platform in the UK

In recent years, the way we connect, communicate, and collaborate has undergone a significant transformation. The advent of virtual event platforms has revolutionized the event industry, offering a powerful and accessible medium to host conferences, trade shows, webinars, and more. In the United Kingdom, the popularity and adoption of virtual event platforms have skyrocketed, providing countless opportunities for businesses, organizations, and individuals to engage with their audiences in innovative ways. In this blog post, we will delve into the world of virtual event platforms in the UK, exploring their benefits, features, and their impact on the events landscape.

The Rise of Virtual Event Platforms: Virtual event platforms have experienced a meteoric rise in the UK, particularly in the wake of the COVID-19 pandemic. With restrictions on physical gatherings and the need for social distancing, businesses and event organizers turned to virtual solutions to continue engaging with their audiences. This shift brought virtual event platforms to the forefront, providing an immersive and interactive experience that rivals traditional in-person events.

Overcoming Physical Limitations: One of the primary advantages of virtual event platforms is the ability to overcome physical limitations. Regardless of geographical location, attendees from all corners of the UK, or even the world, can participate in events without the need for travel expenses or time constraints. This opens up a vast array of possibilities, enabling organizations to reach a broader audience and connect with participants who may have otherwise been unable to attend.

[interiortodayindia]

London Exhibition Stand Builder

We are leading exhibition stand builders in London, Booth Constructor ensures your brand stands out and shines brightly on the show floor. Crafting an exhibit involves more than just materials – it’s a meticulous blend of precision, artistry, and innovation. Our outlook is fully tailored, a unique methodology that weaves the essence of your brand’s mission into a visually stunning unique and attractive. We go beyond the ordinary to create an exhibition stand that not only showcases your products but narrates the story of your business with a theme that is both suitable and meaningful. Our expert team of creative graphic and 3D exhibition stand designers, as an exhibition stand builder in ExCel London, works passionately on your project. We delve deep to unearth inspiring custom stand ideas, ensuring that your stand is not just a structure but a strategic embodiment of your brand. We are a trusted exhibition booth design company, our booth constructor executes projects with a commitment to industry specifications and high standards. With 20 years of experience, we have served numerous exhibitors, helping them carve a powerful brand presence at local and international exhibitions.

[stands-pro]

Custom Exhibition Stand Design Solutions in United Kingdom

Custom Exhibition Stand Design Solutions In United Kingdom We create, design, and build trade show booths in the UK to showcase your services and products in a way different from the many exhibitions on the floor. A custom-designed exhibiting booth made with the products and services of customers in mind can be a powerful display of the brand’s reach and values. The company we work with is an exhibition stand builder in the United Kingdom, which provides exhibition services all over the United Kingdom. We are specialists in the design of trade show booths of various kinds, including double-decker, pavilion portable, mobile, and modular.

Looking For The Best Exhibition Stand Builders And Contractors Company In United Kingdom

Stands Pro is a professional Exhibition Stand Builder in the United Kingdom. We’re committed to providing the most effective exhibition management solutions for our clients to increase their presence at events around the world. We help maximize their product and service visibility through our creative design concepts for their exhibit stands.We also make a long-lasting impression on their clients with our professional management of exhibition stand services. Stands Pro provides leading exhibition stand design and development services. We are a leader in offering stunning and innovative designs for exhibition stands and handling the construction of exhibition stands worldwide. We create and construct top-quality exhibition stands that meet our clients’ budgets and timeframes. Our stand design construction company in the UK has been represented for more than ten years, and you can be sure of high-end quality and top-quality support for your participation in international trade shows within the UK as an exhibitor. 

Our Exhibition Stand Design in the UK (United Kingdom)

Custom Exhibition Stands

As a premier custom-designed exhibition stand builder. We are a specialist in creating unique and custom-made booths to meet your company’s goals and budget.

Double Exhibition Stands

If you want to get your name known at the trade show, contact Stands Pro for double-decker exhibition stands.

Country Pavilion Exhibition Stands

Stands Pro is the ideal exhibition pavilion design company that creates amazing exhibition pavilions, with over 10 years of expo pavilion experience.

What are our significant offerings as an Exhibition Stand Design company in the UK?

Our stands are flexible, adjustable, and reconfigurable, so they can be reused even in stand areas with different dimensions and designs. This makes our solution affordable and sustainable even while providing the highest quality and final product. The product comprises our award-winning standard constructions, modular presentations, and shell scheme stand.

We are a one-stop shop for all your requirements in the exhibition industry and offer products in the UK as well as internationally. Stands Pro is an expert and seasoned producer of exhibition stands in the UK with an in-house team of printing specialists, custom-designed stand designers, and expert stand design. We offer more than 10 years of experience as an exhibition stand builder in London and deliver the best displays that are well-informed about the products we sell and internal sources.

Top Exhibition Stand Contractors In the United Kingdom

The United Kingdom is one of the hot destinations for trade shows and business exhibitions. For this reason, thousands of exhibitors are exhibiting in the UK. The United Kingdom is home to several international exhibitions. If you want to stand out from the exhibitor crowd in the UK, you should have the best exhibition stand contractor in the UK, who will help you design the most unique and innovative custom exhibition stand design and build in the UK.

To ensure that your participation is beneficial for your business, finding the top exhibitors within the UK is essential. The ideal firm for the construction of exhibition stands in the UK will be able to work with the vision of your company and its unique selling point. They will welcome comments and provide UK exhibition stands with a price that is within your budget and range.

There are, however, many exhibition stand design companies in the UK. Each exhibition stand builder has a distinctive feature. How do you pick the best exhibition stand builder in the UK that is suitable for your business? If you’re struggling to find the right company to build exhibition stands in the UK, then standspro.com can assist you.

Stands Pro is an online portal designed specifically for organizers, exhibitors, and exhibition stand construction businesses located in the UK. We offer a complete solution to all exhibitors’ requirements, including stand builders for exhibitions in the UK. After registering through us, an exhibitor will save 30% off their next stand for exhibition in the UK.

Anything you want, you’ll get it at Stands Pro 

For wooden or wood exhibition stands, our builders typically use plywood and other types of smooth and rough wood to make massive custom-designed stands with challenging forms and curves. They can also be present and present throughout the creation and dismantling of your exhibit to ensure that each display is built to your specifications. Apart from constructing custom exhibition stands made of metal and wood, we fabricate them using glass, acrylic, inflatable PVCs, and other materials. We are a reputable exhibition stand builder in the UK that designs backlit displays inside our custom-designed exhibition stands. Our numerous and diverse options ensure you receive the best method matched to the product you are selling and your budget. If you’re located in either the UK or Europe, Our friendly and experienced team will enhance your presence and assist you in making your event a success.

[experttradingadvices]

Your Event Companion Get the iFX EXPO App Now

Are you ready to elevate your event experience to the next level? Look no further than the download iFX EXPO app. This innovative tool is your ultimate companion for navigating through conferences, networking events, and trade shows with ease. Let's dive in and discover how this app can revolutionize the way you engage with events.

How the app enhances your event experience

The iFX EXPO app transforms your event experience by putting everything you need right at your fingertips. Say goodbye to flipping through bulky programs or getting lost in crowded venues - with this app, all the information is just a tap away.

Navigate seamlessly through the event schedule, speaker lineup, and exhibitor list effortlessly. Customize your agenda and set reminders for can't-miss sessions or meetings. No more missed opportunities.

Engage with fellow attendees through interactive features like live polls, messaging, and networking tools. Make meaningful connections that could propel your business forward.

Stay informed with real-time updates and notifications about any changes or additions to the event program. You'll always be in the loop and ready to make the most of every moment.

With the iFX EXPO app as your trusty sidekick, you'll feel empowered to make valuable connections, gain insights from industry experts, and maximize your overall event experience like never before.

Tips for navigating the app effectively

When using the iFX EXPO app, it's essential to familiarize yourself with its features for a seamless event experience. Begin by exploring the main menu to discover all available options such as agenda, speakers, exhibitors, and more. Utilize the search function to quickly find specific information or sessions you're interested in.

Create a personalized schedule by bookmarking your favorite sessions and setting up reminders so you don't miss out on anything important. Take advantage of interactive maps to navigate the venue effortlessly and locate different booths or stages. Engage with other attendees through in-app messaging or networking features to make valuable connections.

Stay updated with real-time notifications for any changes or additions to the program. Don't forget to provide feedback through surveys or ratings after each session to help improve future events. By following these tips, you'll be able to maximize your event experience with the iFX EXPO app seamlessly.

Testimonials from previous users

Curious about the iFX EXPO app? Let's hear what previous users have to say! Sarah from London raves about how the app helped her effortlessly navigate the event schedule and connect with like-minded professionals. John, a seasoned trader, praises the real-time market updates he received through the app, keeping him ahead of the game.

Jessica, an event organizer, commends the networking features that allowed her to set up meetings seamlessly. Daniel shares his excitement over the interactive maps that guided him through the venue without any hassle. Each testimonial highlights a unique aspect of how this app can enhance your event experience and make it more enjoyable.

Download iFX EXPO app now and see for yourself why users are praising its functionality and user-friendly interface.

[aeautoevcharger]

AEAUTO's participation in the 2024 International Construction Expo in London has come to a successful conclusion!

On May 7, 2024, Nanjing AE System Technology Co., Ltd. Debuted at the world-renowned UK Construction Week, one of the largest construction expos in the UK. The concept of this exhibition is to bring business opportunities to the energy-saving and environmentally friendly building materials market in the UK and promote a high level of environmental awareness in society. According to official reports from the British government, the UK construction market is expected to grow by 70% by 2025. 2.3 billion pounds will be invested in flood control projects and 109.5 billion pounds will be invested in infrastructure construction, including railways, aviation, roads, and shipping. The 2024 UK Construction Week is an ideal place for exhibitors to achieve multiple goals at the same time: finding new business, developing new products, visiting old customers, demonstrating products, and market research.

Nanjing AE System made a shocking debut with a new generation of electric concrete mixer trucks, charging piles, power system integration solutions, and other products. Among them, our concrete mixer truck loading system became one of the highlights of this exhibition. The concrete mixer truck solution released by Nanjing AEAUTO has unique advantages, effectively improving the production efficiency of concrete mixer trucks and providing users with better and more reliable services. In addition to accumulating more customer resources at this exhibition, our company can also conduct face-to-face communication and negotiation with industry decision-makers from the target market to jointly explore and welcome new market opportunities and cooperation. The booth gathered many visitors to visit and negotiate, and our business team gave a warm reception and professional explanations.

The three-day UK Construction Week from May 7 to 9 has Finished perfectly. As a company that continues to innovate and focuses on the research, development, manufacturing, and sales of new energy electric vehicle charging solutions, Nanjing AEAUTO has a high reputation and brand influence in both the domestic and international markets. Nanjing AEAUTO was a complete success at the 2024 UK Construction Week, which is in line with the future market trend of green and low-carbon development!

[ippnoida]

Bologna Children’s Book Fair – bigger than ever

Life is too short to read a bad book. – James Joyce

Hardly four weeks after the London Book Fair, it was Bologna’s turn to open its doors in front of a large demonstration for a cease-fire in Gaza and the liberation of all hostages, both those in Palestinian and those in Israeli custody.

The Bologna Children’s Book Fair was again configured in three co-located sections – the main children’s book fair, a generalist (non-children’s) extension under the heading Bologna Book Plus, and the Bologna Licensing Trade Fair/Kids. New features in the program were the TV/Film Rights Centre in collaboration with the United Nations and the Society of Illustrators in New York, and the Audio Forum, added to the existing Literary Translation Forum in partnership with app developer Beat Technology. Also new for 2024 was the Licensing Portfolio Review, an opportunity to bring together consumer goods and audiovisual companies with illustration and design talents to create new business opportunities.

In its fourth year, BolognaBookPlus (BBPlus) included the topical programme India in the Limelight, with exhibition spaces, book jacket exhibits, copyright exchanges, and training workshops on rights selling, author representation, scouting, and writing and self-publishing. This year’s emphasis on the Indian book market was organized in cooperation with the National BookTrust of India. With BBPlus’ Literary Translation Forum returning for a third year, the centerpiece there was Taiwan’s book industry. 

The Bologna Licensing Trade Fair/Kids (BLTF/K), dedicated to brands and the licensing of content for children, teenagers, and young adults, was held for the 17th time as an integral part of BCBF, with a Licensing Business Lounge and features such as matchmaking events for companies in the fashion and retail sectors. In a collaboration with Licensing Magazine, BLTF/Kids also organized the 4th edition of the International Kids Licensing Days – three days of in-depth discussions with international brands on issues related to content for children and young adults, from licensing to publishing, from audiovisual to gaming. Some of the topics discussed continue to be available online on demand, including digital publishing, animation, omnichannel retailing, sustainability, and toys.

Bologna Global Rights Exchange online

BCBF also has an online rights exchange platform, the Bologna Global Rights Exchange database, GRE. Powered by the international rights platform PubMatch since 2020, it has some 20,000 titles and offers exhibitors the opportunity to present their titles and brands, create and name their own showcases, search content and trends, and schedule and hold calls directly on the platform.

The system is open to publishers, agents, agencies, scouts, licensees, licensors, developers, audiovisual producers, and service providers. It is free to all in-person BCBF exhibitors.

http://indianprinterpublisher.com/wp-content/uploads/2024/04/poplar-web250.jpg

Asia was also high on the agenda at the other two book fairs that were held recently – the Leipzig and Brussels book fairs. With 2085 exhibitors, including 445 at its Manga Comic Convention, the Leipzig Book Fair was attended by 283,000 visitors, both from the trade and the general public. At the Manga Comic Convention, several publishers from Japan, South Korea, and Malaysia had taken large booths. The Brussels Book Fair, with 380 booths and 75,000 trade and other visitors, had installed a large ‘Manga Village’ representing several Japanese publishing houses.

Bologna awards

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Among the winners of the BolognaRagazzi Awards, aimed at highlighting the most beautiful and innovative picture books published worldwide, three publishers from South Korea received special mentions – Atnoonbooks for its Mo Story, Woongjin ThinkBig for the book As You Drive, and Sakyejul for the title Rice Cake House of a Tiger. 

Another of BCBF’s awards is the Bologna Licensing Award for agencies, licensees ,and retailers on an international level, to enhance the content link within the entire supply chain as the basis of success. This year, a new category was introduced, dedicated to the Best Licensed Sustainable Project, to reward companies and brands that care about the future of the planet through the development of sustainable consumer goods and projects for children, teens, and young adults.

The next BCBF has been scheduled for 31 March to 3 April 2025. 

[digitalageexpo]

The Advantages of Exhibiting at a Virtual Business Expo

Virtual business expos have gained significant traction in recent years, offering a myriad of advantages over traditional in-person events. By eliminating geographical barriers and substantially reducing costs, these digital platforms provide an ideal space for businesses to showcase their products and services, connect with potential clients, and expand their reach. As a result, the Digital Age Expo-Virtual Event in London is an excellent opportunity for businesses looking to explore the benefits of exhibiting in a virtual environment.

Cost-Effectiveness of Virtual Business Expos

One of the most compelling advantages of virtual business expos is their cost-effectiveness compared to traditional in-person events. Exhibitors can save considerably on expenses related to travel, accommodation, and booth set up. With no need to transport physical materials or allocate resources to booth construction, businesses can allocate their funds more efficiently.

Moreover, the Digital Age Expo Business Club offers free exhibition stands, allowing businesses to showcase their products and services without incurring additional costs. This further reinforces the cost-effectiveness of participating in a virtual business expo like the Digital Age Expo-Virtual Event in London.

Wider Reach and Accessibility of Virtual Business Expos

Virtual business expos offer a significant advantage in terms of reach and accessibility. By removing geographical limitations, these digital events attract larger and more diverse audiences. This increased accessibility appeals to both individuals and businesses interested in the digital economy, extending the potential client base for exhibitors.

Furthermore, virtual expos provide a national and global reach, enabling businesses to connect with potential clients and partners from different parts of the world. This expanded exposure allows exhibitors to enhance their brand recognition and extend their influence within the industry, making virtual business expos an attractive option for businesses seeking growth and expansion.

Networking Opportunities at Virtual Business Expos

Virtual business expos offer numerous networking opportunities through features such as live chats and virtual networking sessions. These interactive platforms facilitate real-time communication and enable businesses to engage with potential clients, partners, and industry experts, expanding their professional networks.

Furthermore, the Digital Age Expo provides additional networking opportunities, such as speed networking events and VIP lounges. These exclusive features foster valuable connections and collaborations, contributing to the overall appeal of exhibiting at a virtual business expo.

Enhanced Data and Analytics from Virtual Business Expos

Virtual business expos provide a wealth of data and insights, giving businesses invaluable information about attendee behaviour and interactions. This data enables exhibitors to track engagement with their virtual booths, identify trends, and understand the preferences of their target audience.

Armed with these insights, businesses can refine their marketing efforts and offerings to better cater to their clients' needs. By harnessing the power of data and analytics, exhibitors can improve their strategies and optimise their performance, making virtual business expos an essential tool for businesses seeking growth and success in the digital age.

Increased Brand Exposure Through Virtual Business Expos

Participating in virtual business expos can significantly increase brand awareness and generate buzz around a business. By showcasing their products and services in a virtual environment, businesses can capture the attention of a wider audience, leading to enhanced brand exposure.

Moreover, the Digital Age Expo offers sponsorship opportunities that further boost visibility and brand recognition. By leveraging these opportunities, businesses can effectively position themselves as industry leaders and stand out in the competitive digital landscape.

Creative Opportunities in Virtual Business Expos

Virtual business expos offer unique creative opportunities for businesses to customise their virtual booths and showcase their brand in innovative ways. From interactive presentations to immersive 3D environments, the digital platform enables exhibitors to present their products and services in ways that captivate audiences and differentiate them from competitors.

Additionally, virtual exhibits have a longer lifespan compared to physical booths, as they can be repurposed for company websites, social media posts, or training materials. This extended use further enhances the return on investment for businesses participating in virtual business expos.

Sustainability in Virtual Business Expos

Virtual business expos offer significant environmental benefits, contributing to sustainability efforts in the digital age. By reducing the need for travel and minimising paper waste, virtual expos promote eco-friendly practices and align with the growing focus on environmental conservation.

Emphasising sustainability is not only crucial for the planet but also for businesses striving to meet the evolving expectations of their clients and partners. By participating in virtual expos, businesses can demonstrate their commitment to sustainable practices and appeal to environmentally conscious audiences.

Continued Learning and Growth Through Virtual Business Expos

Virtual business expos present opportunities for businesses to learn from industry leaders and competitors, fostering continued growth and development. By observing the latest trends, strategies, and best practices showcased at these events, businesses can stay up-to-date with industry advancements and adapt their approach accordingly.

Additionally, the Digital Age Expo offers an array of educational opportunities, including masterclasses, seminars, live workshops, and keynote sessions. By participating in these events, businesses can gain valuable insights and knowledge, enhancing their expertise and competitive edge in the market.

Embrace the Virtual Expo Advantage

Exhibiting at a virtual business expo offers numerous benefits, including cost-effectiveness, wider reach and accessibility, networking opportunities, enhanced data and analytics, increased brand exposure, creative opportunities, sustainability, and continued learning and growth. The Digital Age Expo-Virtual Event in London is an ideal platform to experience these advantages first-hand.

Join the digital revolution and elevate your business by participating in the Digital Age Expo. Explore webinars, masterclasses, and live workshops, and take advantage of sponsorship opportunities for increased visibility. Visit the webinars page, learn about sponsorship options, join the Digital Age Expo Business Club, and discover more about the event features to make the most of this unique virtual experience.

[boothconstructor]

What is the importance of a good booth design company?

Attending a trade show is a good investment. And if you have made up your mind to make the most of the trade shows, it is important to attend good trade shows and exhibits your trade shows with customized booth designs. A good booth design will help you stand out in the crowd. So, our experts have come up with a unique solution that tells you the importance of good booth design.

These are as follows:

Professional help: This kind is always more helpful than that of a newbie. A good booth design company will have years of experience added to its expertise with a pool of architects that will design the best booth within your budget. A professional design is one that has the necessary creative elements, with your business logo that looks credible to the visitors. But if you don’t agree with the placement of creative elements, you can alter it using the customized option. The charges might be heavy for the customized one but are all worth the shot. Some good Exhibition Booth Contractor Companies in London offer clever themes that play mind games with the visitors.

Visitor Mindset: A reputed booth design company in London has years of expertise added to its portfolio so understands the exhibitors’ perspective better. An attendee when leaving your booth forgets all the things, he/she experienced at your booth. So, it is important to create everlasting impressions that can only be planned by a trained professional.

Trendy Designs: The in-house architects at the reputed Booth Contractor Company in London, are well-versed with the latest design trends so when you collaborate with one, you always find lucrative designs that will surely keep your visitors interested for longer periods. A booth with good design is always appreciated especially by the media persons at the trade show. They will make you talk of the town provided the booth design is unique and something to ponder about. And the snippets from the media persons are important to build good business relations and great networking scope.

Floor space: Do not forget to book floor space when planning to collaborate with a great Booth Constructor London. The wider the floor space, the better, airy booths can look. So, please make sure to book your floor space in advance. So, once you have done that, inform us about your desired floored space so a good Booth Constructor in London makes notes of the details and build a booth that completely utilizes the flooring space. Because they are the ones who can build booths that can easily lure visitors.

Best designs: The design industry is quickly evolving and many designs exist to explore. But not all designs are a great fit for your kind of industry. The designs that are most suitable for the kind of industry to showcase your machines, pieces of equipment, raw materials, and innovative technology can be best decided by the pool of architects present at a reputed Booth Constructor Company in London.

[melbournenewsvine]

Global Gaming Expo returns to Las Vegas with supermarket of new casino toys ideas

The casino industry’s top movers and shakers pour into Las Vegas this week to be dazzled by the latest gaming technology and to strategize on keeping strong the industry that has nurtured the city into an economic powerhouse. The four-day Global Gaming Expo opens Monday at The Venetian Expo with a series of educational sessions, and the trade show floor opens Tuesday following a state-of-the-industry address by American Gaming Association CEO Bill Miller. The AGA sponsors the convention. Through the duration of the show, more than 18,000 attendees from more than 105 countries will display new products and old favorites in a dazzling display of lights, color and slot-machine sounds. More than 250 exhibitors are expected at the expo. As is often the case at G2E, going big will be a dominant theme on the trade show floor. London-based IGT, which has a major presence in Nevada, will have the largest booth at 19,710 square feet. Industry trends, including the reimagination of casino floors in a post-pandemic world, are expected to be hot topics during the four days, which features more than 70 panels and educational sessions. Speakers will explore sports wagering, the gambling phenomenon that continues to grow nationwide, and of particular interest to Nevada, will be a Monday session updating the status of sports wagering initiatives appearing on California’s November ballot. Not only will there be sessions of relevance to all commercial casino operations, but there also will be issues of importance to the more than 500 tribal casinos in operation across the country. Former Colorado Sen. Ben Nighthorse Campbell will take the stage with Indian Gaming Association Chairman Ernie Stevens Jr. in a salute to Indigenous Peoples Day. On Tuesday, CNBC correspondent Contessa Brewer will interview Wynn Resorts CEO Craig Billings, FanDuel CEO Amy Howe, Bally’s Corp. Chairman Soo Kim, DraftKings CEO Jason Robins and Circa CEO Derek Stevens in a gaming industry roundtable on shaping the future. Miller, on Wednesday morning, will discuss how sports are evolving with gaming with Raiders President and former Nevada Gaming Control Board Chairwoman Sandra Douglass Morgan and Barstool Sports CEO Ericka Ayers Nardini. But as in years past — the first G2E rolled out in Las Vegas in 2001 — the gaming floor supermarket that is the trade show will be the prime draw. IGT’s new cashless gaming system, rolled out at six Station Casinos properties last week, and its family of massive Peak cabinets that house its arsenal of games, are expected to get plenty of attention. Having sold its OpenBet sports wagering system earlier this year, Las Vegas-based Light and Wonder, formerly Scientific Games, will begin rolling out its new game content. Other manufacturers, many with offices in Las Vegas, will show their newest products. Among the top slot machine and gaming equipment providers exhibiting at G2E will be Aristocrat Leisure Ltd., Konami Group Corp., Everi Holdings, PlayAGS Inc., JCM Global, Sightline Payments LLC, GeoComply Solutions Inc., Global Payments Gaming Solutions and Playtech Plc. Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter. Source link Originally published at Melbourne News Vine

[channelguest]

Exhibition stands company design and build Salon Mondial du Tourisme Paris France.

When deciding on an exhibit stand building, contractor to develop and produce your exhibition stand, it is crucial you go for a firm that have been in the industry for many years.

So when searching for for exhibition design companies, try to discover suggestions of previous works guarantee what shall be part of the solutions offered.

Congresses also assist in knowledge transfer between makers and users, and among universities and companies. An exhibit stand design company must be in the position to provide suggestions, aspects and professional know-how to the exhibitor, likewise as project management and exhibit marketing. Several exhibitions in Europe are linked to congresses at which upcoming business trends are challenged.

Exhibitors really need to specify plans at trade shows, to be able to a organization in order to produce a determination on if to participate in an event it must review its circumstances and define where to exhibit. Exhibition stand planning does utilizing productive layouts, overall flexibility in design, products presentation, signage, lighting, branding, promotions, capital and expense control.

Exhibition engagement in several exhibitions through Europe, Germany France offer your company another possibility to present products and services.

Exhibiting around Europe from Italy to the UK.

And if you’re trying to take part in an event, on a spending plan, Europe wide exhibition service providers can keep operating costs low for the business preserving constantly, with a brand new appearance at every exhibition. Hiring an exhibition stand by an European wide acting supplier, contractor is definitely an great approach if the organization may display much more than one time each year, since costs with transport and construction could be optimized.

There are many factors to consider when putting up a stand including the position where it is going to be installed and if it will be indoors or outdoors. The display boards also need to be organized appropriately because it should enhance the brand, logo, graphics and text.

Look for a contractor with experiences, they will realize the type of stand that the company demands but exterminating the needs.

You will find numerous advantages of exhibiting your organization in the European market as the Netherlands UK Switzerland and Italy. Explore and uncover tips on how you can hire and create a outstanding exhibition booth. Presenting your products or offerings to an English speaking customers within Europe.

European exhibition facilities as Paris, London, Frankfurt, or Milan are at the center of Europe are perfect to present new products and services.

Central Europe has always been a industrial hub for trading regarding East and West and North and South.

activteam

exhibition stands design and build

6474 Jefferson Avenue Jefferson, OR 97352

Marion, Oregon (OR)

The post Exhibition stands company design and build Salon Mondial du Tourisme Paris France. appeared first on Activteam.

[enterprisemag]

This is How 2020 Changed Art Fairs for Good

It has been a tumultuous year for art fairs: the vast majority of organizers had to cancel or postpone their events. Those who were lucky enough won not only experience but important lessons for the long run, too. Now organizers and prominent stakeholders share their 5 tips for a successful art event in the coming years.

 The pandemic posed the biggest ordeal in the history of art fairs – it jolted the art industry more than any other crisis of our time. Although most events had to be canceled, the now ending art fair season hasn’t been uneventful, and we can learn crucial lessons from those who could organize despite all circumstances.

 The consequences of COVID have been catastrophic in the art world. Galleries’ turnover collapsed (sometimes even by 90%) due to closures and the lack of physical sales – even worsened by the mass cancellation of art fairs, from which they reported only 16% of their income in 2020, compared to 46% last year. Major museums will struggle to survive into 2021 and 2022: the American Alliance of Museums reports that 30% of US museums are still closed, and even those that are open receive only 35% of normal attendance. In the UK, 60% of museums and galleries are facing an existential threat, according to Art Fund’s survey. Most major art fairs (e.g. Art Basel in Hong Kong, Basel and Miami Beach, Frieze in New York and London, FIAC, Paris Photo in Paris and New York, etc.) were canceled or moved online, others were trustingly postponed to 2021. Only a handful of them could stick to their schedule and keep their live, physical events. Those who did had a few months to learn about safe organization, had a strong mission to support artists and galleries before their eyes and shifted focus to comply with the new realities. These successfully held events present important lessons for the future of art fairs.

 Art Market Budapest – the largest art fair in the Eastern and Central European region – organized their 10th edition in October, with a virtual platform running until November 8, for those who could not attend personally. With 80 exhibitors from 20 countries, it lost only 10% of its viewership – with as many visitors as pandemic regulations allowed. The experience – along with the wisdom of fellow organizers and other top stakeholders in the field (such as Georgina Adam – editor-at-large and journalist at The Art Newspaper, Juan Canela – Artistic Director of ZONAMACO Mexico City, Attila Ledényi – founding director of Art Market Budapest, Mandla Sibeko – founder of FNB Art Joburg, and Carlos Urroz – former Director of the International Contemporary Art Fair ARCOmadrid) at the panel discussion of the adjoining Inside Art conference – shed light on 5 recent expectations of a successful art fair for the upcoming years. As they see it, these are the 5 key trends for a post-COVID art fair in 2021 and beyond.

 1.   Regionality

 Of all art fairs since the outbreak, only those with a regional focus could endure. This shouldn’t mean seclusion at all. Instead, we have to be aware of our regional peculiarities, represent them in a global context and find connections between local and global. An illustrative example of this were the two Paris art fairs: while the global FIAC had to be canceled, Art Paris Art Fair of regional interest could run successfully. 

 Even without COVID-19, many collectors already prefer “treasure hunting” at less overhyped regional fairs instead of global ones, looking for uniqueness and new impulses. Whenever the crisis ends, regional events will retain their attractiveness as an original meeting point of like-minded enthusiasts, who are willing to travel for an exciting regional fair rather than a mainstream global one.

 This was already a tendency before the pandemic, consolidated by this year’s developments.

 2.   Community

 Art fairs play a crucial role in creating communities – no wonder 70 percent of collectors say they still prefer seeing art in person, despite their unbroken eagerness to purchase and the indisputable advantages of online sales. Successful organizers such as Art Market Budapest consider their community-building capacity and the “soul” – its friendly, inclusive atmosphere – to be one of the event’s all-time key features. Its cohesive capacity even helped the formation of a strong professional community around the event which turned out to be a crucial factor in 2020. 

 This has been a ‘nice-to-have’ until now, but it has now become a ‘must-have’: a social responsibility to bring artists, gallerists, and the audience together. Creating this community has become imperative for creating irreplaceable connections, subsidizing artists’ livelihood, and stimulating the economy. The organizers’ responsibility for a reliable income doesn’t stop at gallerists and artists: it serves all members of a broader community, from technical staff through to framers and builders – many of whom lost all their other revenue streams due to the pandemic.

  3.   Sustainability

 The question which has been up in the air in the past few years: can the world sustain such a huge number of art fairs? Attila Ledényi emphasized at Inside Art’s panel discussion: “An art fair is not just an art event but a commercial and business event, too. Market and demand should decide how many art fairs should exist, how many it can support. Those who can survive in difficult situations can succeed in the long term. It’s a test. The audience will always be there, as there is a hunger for physical art enjoyment. The key question is whether galleries can be there and guarantee the level the audience is used to. I believe they will continue to attend as long as they can gain new audiences and clients at the art fair.”

 Carlos Urroz added: “International art fairs have reached their peak in growth and visibility, and the communities they created became too big. Then a consolidation followed, some started pulling back even before the pandemic, holding exclusive views and so on – it’s a danger of halting an already started democratization process. Art fairs should be the center of recovery after the crisis. They have to lose their expensive, exclusive format and find publicity and visibility. Organizers also have to consider environmental aspects, such as the carbon footprint of the art world. We should reconsider the way we travel. The art fairs that will survive will be linked to a community, be sustainable, affordable, environmentally conscious and run by nice people.”

 It’s an open question whether online versions can fully replace larger events as a more sustainable, environmentally conscious alternative. So far, their popularity and sales volumes are lagging far behind traditional events, indicating that they won’t become adequate substitutes. 

 4.   Mission

 All art fairs that could thrive despite wartime conditions have a strong mission – from community creation to social causes, such as supporting black communities. 1-54 Contemporary African Art Fair in London was a great example of a successfully organized event, despite the cancellation of Frieze of which 1-54 is normally considered a satellite or even accessory event. 1-54 owes its success to its strong, timely mission: its focus on African art and on supporting African artists – a pivotal cause in the heyday of social causes and movements around racial equality and attention to previously neglected sources of cultural values.

 Mandla Sibeko stressed the timeliness of the necessity of this shift: “African art seems to be getting overhyped, but there are 54 countries in Africa, which are not equally represented, and it still has a lot to catch up with. The continent still has a huge potential, and art fairs can be great opportunities for more and more black and African artists receiving the prominence they deserve.”

 Art Market Budapest, as an Eastern European fair, serves other, previously discounted groups as their mission: they expose the region’s underrepresented art to the global audience – a mission that benefits the global public and the regional artists alike.

 5.   Hybridity

 Despite spectacular results in OVRs, online will never entirely replace in-person attendance and buying. However, online versions bring some benefits that complement physical events. “It brings price transparency – prices are visible at OVRs. Many people would feel embarrassed to ask personally at the booth, they would feel humiliated that they can’t afford a work of art. Online can’t replace the experience but people are discovering new names, new directions through it.” says Georgina Adam. This brings about a long-awaited democratization process after the over-exclusivity of the largest physical fairs of recent years.

 Merging physical encounters with online platforms also opens opportunities for widening both the audience and the selection of artwork and galleries. And, for those who can’t attend personally, it remains their only option to stay in touch. As well, galleries on virtual platforms may more easily become physical exhibitors in the future.

  The common denominator among these five trends is that none of them came out of nowhere. Industry experts had already expressed their wishes, warnings and concerns on these topics years ago. COVID brought nothing unfamiliar into the picture, it just accelerated the process. It made certain features indispensable, which some events had already implemented before as an ‘extra’. Those who can innovate along these values can become big winners in the art fair industry. And those who keep them in mind for the future can thrive in the long run, too.

 The year 2020 entails experiences and conclusions that, though often being born amid panic and haste, will last long and change the future of art fairs. Hopefully, this year will not only be memorable for its catastrophic events, but also for the positive changes they consolidated.

[abangtech]

Breakroom enables blockchain conference in a virtual world

Everybody says they’re tired of Zoom video conference calls, but there hasn’t been much to take its place. Now emerging tech PR/event agency EAK Digital and London-based Sine Wave Entertainment have teamed up to create a blockchain technology conference in a virtual world. The BlockDown conference will take place June 18 and June 19 in Breakroom, a social hub you can visit via virtual reality or as a 2D experience on your PC or Mac.

In April, Sine Wave announced it had shifted its Sinespace virtual world tech to create Breakroom — a 3D social hub for remote teams — as a way to counter the divisions forced upon us by the coronavirus. It aims to take video conference meetings to a new level for anyone with VR, PC web, or mobile hardware.

Above: EAK Digital’s event will have a fancy virtual auditorium.

Image Credit: Sine Wave Entertainment/EAK Digital

The space is reminiscent of virtual worlds like Second Life, with a glassy, sunlit conference space inspired by postmodern architecture. BlockDown will feature keynote addresses (including one by music superstar and blockchain entrepreneur Akon), roundtable talks, a trade show floor, networking events, and even an after-hours party with a live DJ. All of this will take place in an immersive 3D world where users can select from a bunch of premade avatars (like astronauts) or make their own.

BlockDown is a direct response to the worldwide quarantine, which effectively canceled an April conference EAK Digital had been planning to host in Istanbul. Company CEO Erhan Korhaliller said in an interview that he had worked on the event for five months and wasn’t prepared to let it go. “The current virtual events are like one-way communication, and it’s very difficult for people to interact,” said Korhaliller. “Sinespace is more like a cinema-style 3D world. It really allows people to immerse themselves in the experience.”

VB Transform 2020 Online – July 15-17. Join leading AI executives: Register for the free livestream.

Korhaliller considered simply staging the event on a video conferencing system but found the options boring — especially at a time when most people are working at home and yearning for a colorful, engaging alternative to boost their spirits. After EAK Digital partnered with Sine Wave to move the conference to Breakroom, it took a few weeks of furious work to create BlockDown.

Above: Exhibitors have virtual booths in a virtual event world.

Image Credit: Sine Wave Entertainment/EAK Digital

In April, Korhaliller held a pilot conference for BlockDown, attracting 1,000 people from around the world who paid $25 each to hear talks and network online. The pilot event also had 10 paying sponsors, who set up 3D exhibit booths that automatically grab the details of visiting attendees.

More than 600 participants have already signed up for the June BlockDown event, and the company hopes to get about 3,000 people in total. The event will have a free ticket option (along with paid VIP upgrades) and simultaneous translations into Chinese, Turkish, and Spanish.

I saw a demo of the conference space. It has an orientation zone where users can familiarize themselves with the way the exhibition and auditorium spaces work, said Sine Wave project manager Joshua May in an interview.

Above: Virtual dance floor

Image Credit: Sine Wave Entertainment/EAK Digital

“You can really personalize your character, and you can be whoever you want to be,” Korhaliller said. “You don’t have to worry about always being judged by the way you look or the way that you dress. I think that’s really important, with blockchain, about breaking down borders.”

New features include one-click selfie group photos and LinkedIn exchange — plus a networking party with live music and dancing on the deck of a swanky virtual yacht. The dance floor will have special lighting and effects that will make the experience more lively, May said. And BlockDown can be hosted at a fraction of the cost of fancy real-world events.

Sinespace is published by Sine Wave Entertainment and backed by Sussex Place Ventures and Au Capital. It’s advised by Peter Norris, current chair of Virgin Group. Korhaliller said some business deals came out of the earlier conference, and he is hopeful more will happen.

From the looks of it, this sure seems like an improvement over Zoom.

Source

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from abangtech https://abangtech.com/breakroom-enables-blockchain-conference-in-a-virtual-world/

[ippnoida]

LBF 2024 – the public space returns with real conversations

The 2024 London Book Fair returned this year at the iconic Olympia with its famous barrel-vaulted roof and magnificent cast-iron galleries. The fair had been moved to 12 to 14 March, after initially being scheduled for 16 to 18 April. The change was prompted by the Bologna Children’s Book Fair announcing its dates for 8 to 11 April, just a few days before the original LBF dates, which would have been a problem for those attending both fairs. 

http://indianprinterpublisher.com/wp-content/uploads/2024/03/lbf24-photo-midas-pr-web750.jpg

Exhibitors from India were also back in business with around 35 booths, including NBT’s collective stand. Unfortunately, and unlike previous years, LBF’s country statistics this year provided numbers not according to where exhibitors are headquartered but based on their markets. Out of the 180-some exhibitors from Asia-Pacific, 56 were based or selling in India, 56 in mainland China, 42 in Japan, 36 in Hong Kong, 36 in South Korea, 35 in Singapore, 29 in Malaysia, 28 in Taiwan, 26 in Thailand, 24 in Vietnam, 23 in the Philippines, 20 in Indonesia, several companies in Nepal, Pakistan, Bangladesh, Cambodia, Myanmar, Mongolia, and 67 in Australia, New Zealand and the Pacific islands.

India’s multilingual opportunity

One of the panel discussions held on the first day of the fair, “Dynamics of India’s Multilingual Market,” explored the intricacies and opportunities of India's multilingual publishing market. The panel included Yuvraj Malik, NBT’s managing director; Aditi Maheshwari, CEO of the Vani Prakashan Group; Prashant Pathak, director of Publishing Operations at Prakash Books; and, Ajay Mago, publisher at Om Books. The discussion centered around the impact of India’s new National Education Policy 2020 and its emphasis on multilingualism. From the rise of Indian languages to the potential for global collaborations, the panel tried to analyse the dynamic forces shaping India’s diverse publishing industry and provide insights to international publishers interested in collaborative ventures.

English Pen seminars – Palestine, free expression

Also on the first day, Book Workers for a Free Palestine held a vigil in front of the entrance, “to mark the death of Palestinian writers, poets, academics and journalists killed by Israel,” as Penguin publishing director Ailah Ahmed explained. The English PEN ran two seminars on ‘Palestine, Israel, and Free Expression in the UK,’ featuring authors Selma Dabbagh, Isabella Hammad, Rafeef Ziadah, Palestine Festival of Literature producer Yasmin El-Rifae, Oxford University professor of International Relations Avi Shlaim, and the vice president of the British Society of Middle Eastern Studies Professor Neve Gordon. The discussion focused on the cancellation of multiple events that were to include Palestinian artists over the past six months.

Iraqi-Jewish Professor Shlaim said that the UK had a longstanding issue with “freedom of expression” when it comes to Israel and Palestine. “The climate of opinion favours Israel and British Jews, and it’s very hostile to Palestinians and Muslims.” He also criticised the International Holocaust Remembrance Alliance’s definition of anti-semitism, which is largely supported by UK institutions as being “weaponised in order to silence free speech on Israel.”

But also at LBF 2024, Profile Books acquired the rights to publish What Does Israel Fear from Palestine? by Raja Shehadeh. In the book, Palestinian lawyer and founder of the human rights organization Al-Haq Shehadah, explores the opportunities for peace that were rejected by Israel since its formation in 1948. 

Writers against the war on Gaza

In the meantime, more than 3,000 writers, editors, and Hollywood celebrities have joined forces to express their solidarity with the Palestinian people in a letter responding to the ongoing conflict. Taking their inspiration from the 1960s’ American Writers Against the Vietnam War, they formed an impromptu international coalition, Writers Against the War on Gaza, supported by high-profile names such as Susan Sarandon, Gael García Bernal, Jia Tolentino, Ocean Vuong, Valeria Luiselli, Cathy Park Hong, Hannah Black, Ari Brostoff, Kyle Dacuyan and others from diverse publications and institutions. The authors recognise that while their words alone cannot halt the devastation in Gaza, they intend “to challenge and rectify the distortions and misrepresentations in the media. The coalition strongly condemns those in their field who they believe perpetuate apartheid and genocide narratives.”

The next LBF is to take place from 11 to 13 March 2025.

[pharmaphorumuk]

SMi’s 3rd Annual 3D Cell Culture Conference takes place in 2 weeks

SMi is proud to announce the 3rd Annual 3D Cell Culture conference is returning to London in just under two weeks’ time.

Researchers globally are realizing the potential of 3D cell culture for various applications, including testing and discovering new drugs to treat cancer, organ-on-chip models to study the human physiology in an organ specific context, and 3D cell printing to produce organ models.

Therefore, this market is likely to grow over the next few years and is in fact projected to reach USD 1.7 Million by 2022, growing at a CAGR of 20.3% between 2017-2022. For this reason, SMi is delighted to host an exclusive conference on 3D Cell Culture taking place on 20 and 21 February 2019 in London, opening its doors to an elite audience of scientific leaders pioneering this technique.

The key benefits of attending 3D Cell Culture 2019 conference include:

• Remote spotlight session on Tools, not toys: from innovation to regulatory application with William Mattes, Director, Division of System Biology, U.S. Food and Drug Administration (FDA) • Learn in the spotlight session from Asli Akidil, Cell & Molecular Scientist at AstraZeneca on Automated confocal imaging and analysis process for liver-on-a-chip platform • Gain insights into how the global developments in 3D cell culture will replace animal models a panel discussion with GSK, Novo Nordisk and the University of Durham • Hear the spotlight session on developing translationally relevant 3D models for pre-clinical drug development, presented by Jason Ekert, Head of Complex In Vitro Models at GlaxoSmithKline • Explore the use of musculoskeletal regeneration harnessing preclinical models for tissue repair with Richard Oreffo, Director, Centre of Human Development at University of Southampton • Discover the development of 3D eye models for early assessment of retinal toxicity with Philip Hewit, Head of Early Investigative Toxicology at Merck • Meet and and greet our sponsors exhibiting including CelVivo, InoCure, Jellagen, Molecular Devices, Promega & TEDD

Download the updated event brochure with the full two-day agenda and speaker line up at http://www.3d-cellculture.com/PR4

SMi is pleased to announce a new speaker: George Vlachogiannis, Senior Scientific Officer from The Institute of Cancer Research, who will be speaking on ‘Co-clinical trials using patient-derived organoids in metastatic gastrointestinal cancers.’

3D Cell Culture has attracted a truly global audience of clinical specialists within drug discovery, toxicology, stem cells, disease modelling and emerging technologies. Nations attending include United Kingdom, Denmark, USA, The Netherlands, Switzerland, Germany, France, Czech Republic and more.

With only two weeks’ remaining, you can register your place at http://www.3d-cellculture.com/PR4

Proudly Sponsored By: CelVivo, InoCure, Jellagen, Molecular Devices, Promega & TEDD Competence Centre If you interested in sponsoring, exhibiting or speaking at this event? Only 2 sponsor/exhibitor booths left. Contact Alia Malick, Director, on +44 (0) 20 827 6168 or email amalick@smi-online.co.uk

For media enquiries, contact Simi Sapal on +44 (0) 20 7827 6000 or ssapal@smi-online.co.uk

3D Cell Culture Conference 2019 20 – 21 February 2019 http://www.3d-cellculture.com/PR4

Follow us @SMiPharm #SMi3DCellCulture

—- END —- About SMi Group: Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk

The post SMi’s 3rd Annual 3D Cell Culture Conference takes place in 2 weeks appeared first on Pharmaphorum.

from Pharmaphorum https://pharmaphorum.com/partner-content/smis-3rd-annual-3d-cell-culture-conference-takes-place-in-2-weeks/

[jun-ogata]

シンガポールのAffordable Art fair 新しくお世話になるSingapore のギャラリーから出品しています。今日が最終日です。本日パブリックオープン11:00-18:00。地下鉄はpromenade駅出口Aが最寄りです。 ‪11月16日木曜日ー19日日曜日‬ Affordable Art Fair Singapore returns to the F1 Pit Building this November. Over 65 exhibitors will present an array of original artworks. Join us to browse, buy and Bring Your Home to Life! https://affordableartfair.com/fairs/singapore F1 Pit ‪Building  ー 74 Duxton Rd, Singapore 089533‬ Singapore ○Booth bomber 3C-11 Y2ARTS down at the fair 宜しくお願い致しましす。 #artfair #singapore #art#f1pit #promenade# Garden#Abstract##contemporary#PublicArt#London#Gallery#Acrylic#Teien#Niwa##Exhibition#Japanesetraditional#Color#soloshow#karesansui#korin#art#livingart#cool#japan#風景#ganto#抽象#枯山水#インテリア#リビング#レジデンス#ホテル JunOgata http://jun-ogata.com/

[ladystylestores]

Assessing the First Digital Beauty Trade Show – WWD

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Envisioning the beauty industry in 2030 was supposed to be the theme of the annual edition of Cosmoprof Worldwide Bologna but a pandemic and three date postponements later, the Italian beauty trade show format had to deal with a shorter-term forecast and question what the cosmetics world will look like after COVID-19 instead.

The coronavirus crisis permeated every aspect of the WeCosmoprof weeklong event that ended on June 10. The format represented a digital alter ego of the physical trade show, whose 53rd iteration was originally slated to run March 12-16 in Bologna, successively postponed to June and September before eventually being forgone.

Intended to ensure a continuity of business relationships among beauty operators, WeCosmoprof attracted more than 40,000 users from 100 countries who subscribed to the show’s web site to access to information of more than 3,000 international exhibitors. Last year, the physical event registered more than 265,000 visitors from 150 countries.

In particular, WeCosmoprof offered companies and buyers a virtual environment that facilitated networking and negotiations, and provided insightful content and discussions via a packed schedule of webinars.

“The support of international players hailing from the world of design thinking and digital innovation has been essential to launch this initiative,” said Enrico Zannini, general manager of the show’s organizer BolognaFiere Cosmoprof. “The teamwork with key players has represented a significant change of perspective for us: we don’t work as a single institution anymore, but as a leading group integrated with international entities. The market is demanding solutions made by the whole industry, so to meet these needs and offer growth opportunities to our community, the best way is to create synergies,” he added, underscoring that the format’s reception was positive and in line with his expectations.

The Cosmoprof My Match software was at the core of the experience: After filling out an extensive form to indicate preferences and areas of interest, users were able to access a private section of the web site where they could find companies matched to their needs selected by an algorithm. In this digital space, visitors could also browse through the rich directory of products, connect directly with exhibitors via private messages and schedule meetings in virtual rooms for one-to-one presentations.

WeCosmoprof My Match.  Courtesy Photo

Exhibitors joining the digital showcase ranged from established players to emerging labels.

“We decided to participate because, in this unprecedented moment in history, investing our energy in digital events is key to maintain visibility and allows us to welcome new commercial opportunities,” said Gianandrea Ferrari, vice president EMEA strategic marketing and account development of Intercos Group.

“The pandemic has prompted many companies in the beauty sector to revise their marketing, communication and sales strategies, taking maximum advantage of digital channels. From the very beginning of the pandemic, Intercos Group launched and implemented its own digital wave in order to stay close to clients, creating a promotional plan and a tailor-made reorganization to support the business in this crucial moment.”

He pointed to WeCosmoprof as “an example that there are still many opportunities and new forms of interaction to explore even in the world of cosmetics, where in-person meetings have traditionally been essential” and praised the platform as it “was well done and facilitated interaction.”

WeCosmoprof My Match.  Courtesy Photo

Ferrari said the group is “already planning to unite digital events — which allow us to create new content and opportunities — and in-person experiences, which satisfy the need to feel and hold the product. It is vital that these two strategic realities live side-by-side in order to truly satisfy the needs of our clients, today more than ever.”

“We are convinced that the traditional physical format, is more productive, but we’re also aware these new ways of communicating and developing the business will be increasingly used to reach sales goals,” echoed Valentina Dragoni, marketing manager of cosmetics packaging specialist Lumson.

The executive called WeCosmoprof “an opportunity to communicate outward, widen our client reach and implement new contacts” and praised its intuitive and easy-to-use format. Yet she had concerns on the event as “there have been very few contacts, so it didn’t resulted into a real business opportunity.”

As Dragoni suggested to pivot the platform toward a more business-to-business approach and to implement the “the opportunity to filter more the contacts to avoid the ones too generic or not akin for business [purposes],” Zannini replied that perfecting the match-making tool is among the priorities for the future.

Brands joining a Cosmoprof event for the first time had disparate feedback, too. While the founder of the 001 Skincare London brand Ada Ooi valued the experience positively as it enabled her to connect with new customers and retailers from outside the U.K., Mathieu Marcoulides, chief executive officer of Swiss skin-care label Virisens, pointed out that “the functionalities of the tool deserve to be refined to be faster and more user-friendly.”

001 Skincare London’s page on the WeCosmoprof platform.  Courtesy Photo

QVC Italy’s senior beauty buyer Silvia Gatti echoed the sentiment acknowledging the organizer’s efforts but noting that the digital experience needed to evolve in a more agile and efficient way. “Searching new brands and companies can be improved since opening new conversations virtually was very challenging,” she said.

Some buyers might not have used the platform to finalize orders but still found it instrumental for scouting and networking purposes. Mario Parteli and Luca Della Croce, founders of Italian start-up Abiby that offers beauty-box subscriptions and a dedicated e-commerce, said the event was helpful to lay the foundations of future collaborations and to introduce themselves to new brands.

“We were also curious to know how the world of beauty is changing after the latest events…and understand if the trends we were focusing on are still actual or if they have changed,” Parteli said.

The educational component was the strongest asset of the digital experiment. Supported by an app and facilitated by the fact that users have become familiar with remote conference calls by now, the schedule of more than 30 webinars, as well as training sessions and discussions dedicated to beauty professional, attracted between 200 to 500 users per talk.

Providing a multifaceted analysis of the COVID-19 impacts, topics ranged from changes in consumer behaviors and retail to the rise of new trends and packaging innovation, with additional sessions shedding the light on specific markets, including the U.S., China and India.

Overall, the discrepancy between the business and educational axis showed the event’s increasing need of providing informative moments beyond mere trade opportunities to stay relevant and upgrade its status in helping firms.

This dichotomy additionally proved that the beauty industry couldn’t rely solely on digital — at least not in the near future. The lack of physical experience and product testing influenced the WeCosmoprof’s assortment as well. For instance, the absence of many fragrances companies was tangible, while skin care was among the most popular categories. While the former might have difficulty in efficiently communicating their selling points digitally, the latter can better adjust to this format banking on in-depth descriptions and ingredient lists.

The increased number of sanitizing hand gels and products also signaled the impact of the virus on this edition.

The product directory, conceived as a basic e-commerce display, additionally highlighted the importance of efficient communication, visual assets and packaging for a brand. With no customized booth designs luring buyers on the hunt for novelties, companies that invested in developing a strong visual identity had an extra advantage point in standing out on this occasion.

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