#foundtype

[100bostonsigns]

The Berwick Cake Company went out of business in 1977, but made a significant contribution to the world back in in the 1920s. According to food historians, Berwick was selling a product with 2 mound-shaped pieces of chocolate cake with a sweet filling sandwiched between them. They were not selling well. As a marketing stunt, the company had the actors of the Broadway show "Makin' Whoopee," then playing in Boston, toss the cakes into the audience at curtain call. They were an immediate hit, and the Whoopie Pie was born.

BOSTON SIGNAGE PROJECT (98 of #100bostonsigns) 

[stochastique-blog]

Experiment - Automatic Random_Reblog - Ask me !

Hoppin’ around LES

[typeatlas]

Martin Húska stone-carved gold-plated memorial plaque in Ružomberok, Slovakia. #Ruzomberok #Slovensko #Slovakia #stonecarving #gold #foundtype #street #type #streettype #streettypography #typespotting #letterspotting #typography #letters #lettering #design #graphicdesign #dailytype #inspiration #sign #signage — by Urtd (Also on Instagram and Flickr)

[pulptype]

3 No. 86 (NFT)

[designtank]

A series of close-up photos of telephone poles in Falls Church City, Va.

[eyegiene]

Typographic semiotic #mextasy‼️ 👁👁 ————- Posted @withregram • @type.slw 🪵 #typeslw #typography #typesoftheworld #tipografia #saltillo #mexico #urbanlettering #urbantype #typehunter #foundtype #foundtypography #typeinspiration #urbantypography #signspotting #signporn #signjunkie #streetgraphics #letteringaddict #signfixation #signsofinstagram #signaddict #letteringlove #signs #coahuila https://www.instagram.com/p/CTqjckIlcuT/?utm_medium=tumblr

[jan-spots-type]

#typespotting #reims #foundtype #french #janspotstype (at Reims, France) https://www.instagram.com/p/CQ4Fhz2hqdg/?utm_medium=tumblr

[mytypeamsterdam]

BOM, seen on Stadhouderskade 127, Amsterdam

[cremadesignpractice]

Type in The Wild

This is a business I used to drive by fairly often downtown Vernon. I find both signs to be very cluttered and the hierarchy is hard to follow. 

I didn’t realize until I started researching the business for this exercise that the logo is supposed to be cupped hands, arranged like waves. 

While the logo and name look far better online there is still too much going on. the font used (cannot identify) for tidal is hard to read, and the size differences between the two words in the studio name is too much. It doesn’t really read like a full name, more like elements is a tagline, and the words underneath are just something else entirely. 

I changed the script font to a similar but much more readable and consistent typeface.

Changed it so that “Tidal” and “Elements” have the same typeface, colour, and size so that they have the same hierarchy and read as a name. 

I gave “healing arts studio” more hierarchy overall, so it will be easier to read from the street. I think this tagline is important because Tidal Elements gives nothing away about the business. Although I still don’t really know what a “healing arts studio” is supposed to be without reading their website. 

I created a balance between the colours of the logo and the colours of the type, I think it helps guide the eyes over the sign. 

I’ve also made the logo smaller so it looks like it fits with the text, and they aren’t competing for attention.

I think it creates unnecessary clutter for the phone number and website and second logo to be on the sign. 

It should be eye catching and easy to read, the contact info can be displayed on the door or window if they feel it’s necessary to have on the store front. 

This example is also from back home, it’s a modern cafe and bakery and I think the clean sans-serif typefaces capture that perfectly. It’s readable and recognizable, and appeals to the varied demographic of our small town. 

[juniperscribe]

Took a #bikeride down to Canarsie Pier and then over to old Floyd Bennett Airfield. NYC’s first municipal airport opened 1931. #brooklyn #nyc #history #foundtype #typography #signage #signs #type #letterforms (at Floyd Bennett Field) https://www.instagram.com/p/B_ceesOhKeN/?igshid=1kcjixj25lmei

[irina-k]

Sketch of an all-caps stencil typeface inspired by a Russian military stencil lettering seen in Novosibirsk. The lettering source pictured

[100bostonsigns]

The grand finale of the Boston Sign Project is the landmark Schrafft’s sign which is mounted atop the company’s former factory in Charlestown’s Sullivan Square. Schrafft’s was a candy, chocolate and cake company founded in 1861, and had stores and restaurants along the east coast up until the business was shut down in 1981. The old factory was converted into commercial office space, and in 2016 the famous neon sign was reconstructed exactly as it was with a high-efficiency, energy reducing lighting system. The sign remains an icon, and at night the pink neon glow can be seen for miles in all directions. 

BOSTON SIGNAGE PROJECT (100 of #100bostonsigns) 

🎉 All 💯 signs can be seen on my portfolio site: sliney.com/signs

[evelything]

Buismangebouw. Former school building dating from 1883 in Muntstraat 7, Hoorn (NL). Currently houses artists studios and ateliers. . . #hoorn #foundtype #lettereurbane #graficadellastrada #dailytype #typelove #goodtype #signhunting #buismangebouw (at Hoorn) https://www.instagram.com/p/B8bCzCkBnio/?igshid=aj0uwt84fnrj

[typeatlas]

Jozef Budaváry stone-carved gold-plated memorial plaque in Ružomberok, Slovakia. #Ruzomberok #Slovensko #Slovakia #stonecarving #gold #foundtype #street #type #streettype #streettypography #typespotting #letterspotting #typography #letters #lettering #design #graphicdesign #dailytype #inspiration #sign #signage — by Urtd (Also on Instagram and Flickr)

[pulptype]

6 No. 54 (NFT)

[hayden-davis]

“Jesus said love everyone, treat them kindly too. If your heart is filled with joy others will love you.” Sometimes this account gets a little Jesus-y but I’m a spiritual person, so I’ll try to make it at least visually appealing. #jesus #typography #foundtype #handwritten https://www.instagram.com/p/B8W5E_GBKfv/?igshid=1tr9m8056bdqs