#frauddetectionsolution

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Ad Fraud Detection

Combat ad fraud with precision using mFilterIt’s advanced Ad Fraud solution - Valid8. Designed for brands, agencies, and publishers, our solution offers real-time protection against invalid traffic (IVT), bots, click fraud, and impression fraud across mobile, web, and CTV environments. With full-funnel coverage, we ensure every marketing dollar is spent on genuine user engagement, not fraudulent activity. Backed by proprietary AI and ML models and various fraud detection parameters, we provide transparent reporting and actionable insights to optimize campaign performance. Our solution can seamlessly integrate across all ad channels to protect brand ROI. From identifying sophisticated bots to filtering malicious sources before damage occurs, mFilterIt empowers you to stay ahead of evolving fraud tactics. Trust Valid8 to safeguard your ad spends and enhance campaign integrity in a complex digital ecosystem.

Ad Fraud Detection in USA , Saudi Arabia , United Arab Emirates , India.

click here to read more ; Ad Fraud Detection

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Challenges In Programmatic Advertising: Know How You Can Combat Them

Programmatic advertising has portrayed itself as the best solution to traditional advertising. However, some challenges make it hard for advertisers to trust the ad-tech ecosystem blindly. We’re here to spill the beans on how these challenges are directly impacting your ad campaigns and what you can do to protect them.

Read along and ensure that your brand doesn’t have to be the victim of fraudulent practices and other limitations of programmatic ads in the future.

Programmatic Advertising – Challenges & Solutions

1. Lack of Transparency

Due to programmatic advertising, many publishers have emerged that attract a large audience. Though the ideal goal of an advertiser is to reach a wider audience, these publishers cause a major concern for brand safety. These sites are usually low-quality and spam sites which redirect irrelevant traffic to the campaigns and impact the brand reputation. In addition to this, lack of transparency in the programmatic also impacts the decision of ad budget allocation for an advertiser. As they are unaware of the real impact of the ad campaigns and where their ads are showing, they are unable to decide which campaigns are genuinely performing better.

Solution

To solve this problem, mFilterIt’s ad fraud solution ensures that your ad campaign doesn’t consist of fraudulent and invalid traffic. We detect the sources of the malicious traffic and blacklist the fraudulent IP addresses to prevent the impact on future ad campaigns.

2. Viewability Issues

As defined by the International Advertising Bureau, ad viewability is a standard metric to measure viewable impressions. According to them, an ad is considered viewable when it appears at least 50% on screen for more than one second. This is a quantifiable metric to know the percentage of ads that are viewed by real people.

However, in programmatic advertising, many factors impact the viewability of an ad. Some of the factors are audience targeting, platform choices, and context which determines that the ads are shown to the right audience in real time and place.

Solution

Our Ad fraud software ensures that your digital ads are viewable to the targeted audience. Our solution also detects the ad placements on brand unsafe placements, masked websites, and sets of devices used for ad impressions.

Programmatic Advertising Challenges in UAE and South East Asia

Click here to read more about the Programmatic Advertising.

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Click Fraud: A Silent Budget Killer

Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now being cannibalized by nefarious affiliates. Brands and agencies often consider well-reputed platforms like Google, Facebook, and other platforms to give them good-quality traffic.  

In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. 

Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to 74% of Click Fraud.   

To Read More: Click Fraud: A Silent Budget Killer

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Types of Mobile Advertising Fraud Across Industries

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage digital marketing to reach their customers directly on their mobile devices.

This growth, however, comes with its own set of challenges as the internet has become a playground for fraudsters MMA India Report states that 62% of all digital ad fraud occurs on mobile advertising, the most dominant type of digital advertising in India. Increased mobile adoption opens Pandora’s box of opportunities for digital criminals. Thus, one of the many reasons to develop an understanding of the different types of mobile ad fraud and how to detect them across industries.

Types of mobile advertising

Ad stacking

Click flooding

Bundle ID spoofing

SDK spoofing

Read More...