#function differently than you. they don't understand. they Can't understand. their brains are wired differently.

[carnivalcarriondiscarded]

excuse me i need to Muse on something for a moment

so in Wally's secret 'vinyl' audios, specifically the last few (if we're listening to em in chronological order), obviously he starts to sound more strained/distressed. his breathing is more labored, like it's taking all of his energy to make contact.

but the audio that really caught my attention was the "But i still can't see" one. cause he just said he has more eyes than he did before. he knows We draw them a lot, and it's thanks to that that he can see. but he still can't see?

so my question is: where is Wally physically? cause although he can (assumedly) see the WHRP goings on, he can see through the eyes We draw, that could all be on a, uh... more Intangible level of sight. like the spiral pit is forming an eye, and then there's the eye on the ceiling in the secret Staff Only section - could Wally be in the pit, that space between his reality and Ours, "watching" through the eyes? but unable to actually see with due to the pit being pitch black nothingness? is he somewhere else? is he stuck? he can see, but he can't... see.

(or is he trying to explain an abstract concept - he's not actually viewing anything, but he can sense it. like how he knows We're there, even if he can't see or hear Us. but he just doesn't have the words to describe it other than using physical senses - see, hear, look.)

and him saying "...that I can see. But it is still... I can't..." but it's still what, Wally? dark? something else that he doesn't have the words to describe, so he just says that he can't see?

i know that in the Livestream Trivia Document (compiled by @/the neighborhoodwatch) there was something said about Wally being in a box. my first thought reading that was "oh, so he's in storage? the physical puppet, i mean?" which would make sense - show's over, there's no more use for him. pack 'em up and put him away. but that paired with the "can't see" audio makes both seem a lil... connected.

Wally can't see > he's likely somewhere dark > the inside of closed boxes are dark > Wally's in a box. (or maybe the Neighborhood is the box? it's a stretch, i know, but the map is a box. television sets are often set up in "boxes". maybe it's less of a physical storage box and more of a 'boxed in' sort of thing...)

one question i've had since the Start of my interest in this incredible project is: how is Wally communicating? how has he connected to the site? how does he connect to our reality? the pit almost definitely has something to do with it - most likely acting as a bridge, or the deteriorating of the barrier between our two 'worlds' - but if Wally is in a box and Not the pit or even just in the puppet's reality... how is he reaching us beyond just seeing through the eyes he's given?

or is he in their reality, and he can contact through the pit or something, but he can't actually see the other side? Our side? he knows it's there - that We're there - but none of it is visible to him. maybe his apparent disassociation in the 14 bug audios is a demonstration of him contacting Us. we can see through him, but it's a one way street.

and speaking of the pit - i just had a thought. his whole thing with Us letting him in, opening... the pit on the neighborhood map is getting bigger and clearer. but the presumed Other Side, the one on the Staff Only ceiling, is small. it's the size of a ceiling panel. it seems to me that Wally is chipping away at his side of the pit or 'portal', trying to reach Our reality, but he needs Us to do the same thing on the other side. the QA can hear him calling, but there's no phone on their (Our) side of the pit. how do We call back???

there's a fundamental barrier & lack of understanding between Wally and the QA/Us. he's trying. he wants to be let in, but what does that mean, really? let him in where? open what? he's desperate. he wants us to understand. he's trying so so hard Without the right tools to clearly communicate what he wants. he can't see Us, We can see him, both know the other is there, but there's no way to connect. and the attempts are hurting all parties involved, however unintentionally

[itwasthereaminuteago]

¦¦ Ain’t No Lullaby ¦¦

Pairing: Frank Castle x Female Reader

Rating: E 18+ NO MINORS

Tags/Warnings:  Angst/Comfort/Smut, there’s an ‘attagirl’ in there (of course there is, there can’t NOT be!), anxious reader, anxious thoughts and feeling worthless, Frank is very understanding and makes it all better, lots of smut, praise, a little bit of consensual choking.

a/n:  Self indulgent (aren’t they all?) as I dunno about you but I’d love Frank to help me sleep.

Ps. If you enjoyed a fic please reblog and share the love!

~

You toss and turn, the angry red digits of the digital clock blaring at you to go back to sleep for almost two hours before you finally slide out of bed. Your brain is completely wired tonight for whatever reason. You can't relax, your mind set on churning up imagined darkness and pain and you were unable to shake it out of your thoughts.

It was still dark as you shuffle into the living room and crawl onto the couch, feeling numb as you pull the throw over you and curl up in the blackness. Tears prick at your eyes as you stare blankly into space. Why couldn't you just clear everything from your head and get eight hours of sleep like a regular person? Was it so hard? It's not like there was anything actually wrong with you.

That was a mistake. Your brain started pulling out more scenarios from the past and those that hadn't even happened (and were likely never going to happen) just to taunt you.

The what ifs, the I should haves. You were spiralling full on now. Stupid fucking idiot, you hear the voice in your mind hiss at you, how could anyone be that much of a failure? What use are you anyway? Why would anyone ever want you?

You shudder, sobbing into the blanket, your throat burning as you swallow down your tears trying to cry quietly, not wanting him to hear or see you. In the daylight it was different, you could at least pretend you were a 'normal' functioning human being in the eyes of most. But here in the dark, or when you were alone, the façade crumbled like rotten wood and left you exposed and raw.

Unworthy.

Unlovable.

A hand strokes your arm over the blanket.

"Sweetheart, what you doin out here?" his voice is quiet and grizzly.

You must have cried yourself to sleep again. You blink wearily, it was still dark but he had put one of the side lamps on.

"Was I snorin' that bad you gotta sleep on the couch, huh?"

He crouches on the floor next to you. The warm lamplight spills over his shoulder onto your face and he can see the redness in your eyes. He runs his hand up and down your side, pushes your hair from your face, his dark eyes searching yours with concern.

"Baby, honey... what's wrong? You hurt?" He cradles your face in his hands as his gaze flits over you with mounting worry. "Please, talk to me, what can I do?"

A fresh sob heaves from your body as you turn away from him and Frank reluctantly removes his hand from you, worried that he's making you uncomfortable. You don't want him to see you like this and try to burrow further into the cushions. You know he's confused and concerned, you really don't want to get away from him, you want him to hold you and make it all better but your brain chemistry is all over the fucking place and you just don't know how to tell him it's not his fault that you're like this. But of course, he's so perceptive.

"Okay. I'm just gonna sit down here next to you, and if you want me I'm here for you baby, if you don't - it's all good, you can tell me to back the fuck off."

You feel him shift to lean his back up against the couch as he sits on the rug on the floor still near you. You can hear his slow, deep breaths as you sniffle and choke and you know he's doing it for you. You take a short breath and exhale shakily.

"That's it, that's good. Can you keep doin' that sweetheart?"

You try because you don't want to disappoint him, you can surely do this one tiny thing. He breathes steadily and you follow along, each one becoming longer and smoother than the last, your mind slowing down and getting some respite from the tangle of anxiety.

After a time he pushes himself up to sit next to you on the couch. "Will you let me hold you sweetheart?" he coaxes you up out of your blanket cave and you go willingly into his arms.

He leans back and lets you get comfortable. He's still warm from bed and as you snuggle against his broad chest, gripping his black vest in your fingers, you inhale the smell of him. It calms you, grounds you, it's just Frank and that's all you need in your head right now. Just him. He curls his arm round you running his fingers lightly up and down your side and kissing your hair. You tilt your head up and he's smiling, not expectant, just glad you're with him. You can't help the corner of your mouth lifting just a tiny bit.

"There's my girl," he's peppering you with kisses now, squeezing you tightly.

"I'm... I'm sorry," you whisper into him. You can feel the shake of his head and squeeze of his hand around your waist.

"No no no, you ain't done nothing wrong sweetheart, you hear?"

You set your teeth. "You don't know that Frank, you don't-" you couldn't help but snap at him. People trying to tell you what to do or how you felt made the bile rise up. You were still on edge and your muscles tense. He didn't flinch.

"I know when you're in your head sweetie."

The anger that was rising as he cut you off dissolved away and you slumped. Frank knew you. He wasn't trying to rile you up, he just wanted to help his girl.

Frank rubbed his huge hand up and down your back and you felt yourself relax and melt into him again. "It's okay, you know you can talk to me? Right?"

"Yeah..." you mumbled against his neck. "I just, sometimes my thoughts go to... horrible places. I can't seem to stop it. And it just- it just snowballs...and gets worse and I just feel so-" Your throat tightens but Frank is still there, running his fingers through your hair, his lips on your forehead kissing you so softly.

"It's okay." He gets up and makes you a chamomile tea. He holds you to his side as you sip at it. "Anytime you feel that way, you just call me, wake me up, whatever. Just let me know. Alright?" he's looking at you with those deep brown eyes of his. "Anything I can do to help, I will baby, promise."

"Yeah," you reply, stroking your fingers over his.

"C'mon now, let's get to bed, you need to sleep. It's way too late... or early, I don't even know." He pulls you up taking the mug out of your hands leaving it on the coffee table. You cling to him as he leads you back to the bedroom.

"No." you say, when you're standing at the side of the bed, rather matter of factly.

He cocks his head. "No?" he turns to face you, searching your face for a clue. "What do you need baby?"

"I- I need you to fuck me till I can't think anymore."

Frank almost chokes, clears his throat, his hands stroke softly along your arms.

"Hey, I dunno, think maybe it's better that you get some rest tonight, see how you feel in the mornin'?"

You turn his back to the bed and push him down to bounce on the mattress.

"Please Frank, please just... get me out of my head." You climb onto his lap and his hands immediately slink around you as he nods.

"Anything you want my sweet girl. You change your mind though... you want me to stop and I'll stop. Okay?" He tucks a stray strand of hair behind your ear. He's too sweet.

You clasp your hands behind his neck and pull him to your lips. "Okay." you whisper into his mouth as your lips meet. He keeps his kisses soft thinking you're fragile and want to take it slow but you're impatient, biting his lower lip between your teeth and earning a deep groan out of him. He relents, his hand coming up to hold you by the side of your face, his thumb running over your cheek as he slides his tongue in slick against yours. His other hand rests on your hip, sneaking down as the kiss grows more frantic and needy, smoothing over and grabbing your ass through your underwear as you meld your body into his. You grind against him and feel him rapidly hardening between your thighs at last. He roughly fondles your breasts through the fabric of your long t-shirt, bringing the other hand to drag his thick fingers over your dampening core.

"Can you count for me?" Frank growls into your mouth, dipping his hand down into your panties touching your bare skin and making you moan as he starts rubbing that growing wetness all over your clit. It's just what you need, what you want. No other thoughts except how good he can make you feel. You move with him as he circles his fingers, slow, his mouth moving down and latching on to the side of your neck sucking and marking as you let your head fall back in a gasp when he pushes them inside you.

"How many d'ya want, how many times you want me to make you come baby?" He teases you and you realise you're clawing at his bicep with your nails to make him to hurry up and get to the point.

"So many... baby...please"

"I know, I know," Frank reassures you, thrusting his fingers in and out as he rubs the pad of his thumb hard on your clit. Despite being so hungry for it, your orgasm hits you by surprise straight out of nowhere, his thick fingers curl up inside and you're grinding against him, thighs squeezing tight around his hand as you come around it.

"That's one..." you pant, sighing as he gently pulls it away from you.

"Good girl. Now lay down, wanna clean up all of that wet mess you made."

He guides you down on your back, hitching your knees up and spreading them apart. His hands are so warm against the skin of your thighs and you shiver at the way he moves you exactly the way he wants before settling himself with his head between your legs. You're still sensitive from your first orgasm and can't control the whimper that escapes your lips as Frank wastes no time, tongue licking a firm, slow, wide stripe over your pussy. The burn of his scruff on your thighs makes you squirm and heat up even more as he winds his arms around and over your legs to hold you fast against his mouth as he works it over you. He grunts his approval as you buck your hips up against him, lapping and sucking at your clit, his tongue probing up into your cunt. He's focused and on a mission, building you up to another peak fast and hard.

"Damn," he purrs, between licking up the taste of you, "look at you, so beautiful..." He uses his fingers alongside the tip of his tongue to draw long desperate moans from your throat, running his mouth the whole time as he knows that gets you going.

"Doin' so well for me babygirl, that feel good?" You nod eagerly as you slide your fingers through his hair and tug knowing how it makes his cock twitch in his pants.

"Mm, taste so fuckin' good, don't wanna stop 'till you're gushin' all over me sweet thing. Gonna give me it huh?" He sucks hard on your clit and fucks two of his fingers up into you again and you're almost there. His dirty mouth does the rest. "Bet you're thinkin' about getting my cock in you huh? Fucking you stupid, fillin' you up, gettin' you all dumb and fucked out pretty girl..."

All you can do is pull Frank harder against you as you tip over the edge, your pelvis tilting and grinding with desperation against his face as another orgasm grips and pulses through your body in almost endless waves.

"Perfect, fuckin' perfect baby there you go..." he says, the words muffled by your cunt as he licks you all the way through.

You let go of his hair, panting hard and twitching as Frank very gently kisses you right on the clit. When your slightly bleary gaze meets his he grins. "What's that now?"

"Mmn, two." You mumble, already well on your way to feeling better.

Frank only briefly lets you get your breath back before he's standing up and pulling his vest off over his head. Your eyes track him, following the scars and hard delicious lines of muscle on his body, trailing your gaze all the way down to the waistband of his grey sweatpants where he hooks his thumbs, pausing and lightly drumming his fingers on the fabric. You're mesmerized and you mirror him as he licks his lips, so thirsty for the way his hard cock presses out against the soft material.

"Oh baby... something you want?" He chuckles as he catches you staring and you smile wickedly in response. You squeeze your legs together and the slickness at your core spreads between the tops of your thighs.

In a blink he's taken off the pants and his cock springs free. He kneels down on the bed and you push yourself up, crawling to him like a moth to a flame.

"You can have it sugar, but I'm gonna make you work a lil bit, okay?" He strokes himself slow and he looks so good. You reach out to him, whining when he gently but firmly grabs your wrist and pulls you right onto his lap. You rub your slick arousal over the thick length of his cock, desperate to feel him. Frank curses and grabs onto your hip with one big hand, taking his cock in the other and dragging the tip through your folds. Your arms wrap around his neck as he lines up.

"Alright sweetie?" he checks in again.

You nose against his cheek. "Please." you whine.

The head of his cock stretches you blissfully open as he guides you slowly down onto him. You both moan as he fills you so completely, eyes rolling back in your head when he's fully sheathed inside. Neither of you moves for a while, you're content to just enjoy the feeling of being wrapped around each other, the ache of your need just beginning to be sated. Frank's hand grasps the back of your neck, the other wrapped around your waist. You do a little experimental rock of your hips, loving how it makes him throb inside you.

"Mm c'mon then darlin', it's your turn." he grunts, "Use me, get off lil girl."

You moan as he lifts you up and you drop back down on his lap, the long drag of his thickness hitting every spot that makes your whole body spark with electricity. You push yourself back up and sink down again, just slow at first, savouring the feel of him. Frank lets you do all the work, his hands loose to wander over your body as you fuck yourself on him, trailing over your shirt that you still had on. He gently cups your breasts, running his thumbs right over your nipples through the fabric and your eyes close at the sensation.

"It's a crime to hide those gorgeous tits away, you want me to suck on em?" He asks, sliding his hands up under your shirt and pinching them playfully making you gasp as you keep riding his cock at a steady pace.

"Mhmm, yeah..."

He peels the shirt off you, his eyes roving over your naked skin before he pulls you to him by the small of your back causing you to arch and lift your chest.

"God, look at you..." As he dips his head and his lips latch on to the soft, sensitive skin, tingling bolts of pleasure shoot down your every nerve. Your thighs burn as you raise yourself up and down, sweat gathering on your forehead and beads of it trickling between your breasts and Frank licks it right up like he’s dying of thirst.

Your legs ache and your movement starts to falter as you tire but Frank shifts you even closer, strong hands cradling and guiding your hips as he encourages you to rock back and forth instead, his pubic bone brushing against your clit every time, giving you the stimulation you need.

"That's it sweet girl, you can come for me, I know you can, take what you need."

Whimpers and clipped off nonsense spill from your kiss-swollen lips as you feel yourself building up to yet another release rocking in his lap, his thick cock hitting you deep.

"Frank- Frank, oh fuck- uhh!"

"That's it princess, you're doin' so so good."

You cry out as your pussy spasms and clenches around him, shuddering, fingers grasping and clawing at his broad back and shoulders as the intense feeling flows right through your whole body in one massive hit. It takes all of his focus not to unload inside you right then, when you're milking him and making sounds that make his dick ache, but he's not done with you yet.

He carefully pulls out, soothing you as you moan, laying you down on your back on the sheets and letting you recover for a moment. He lies next to you propped up on his elbow as he strokes his rough fingertips from your temple all the way down to your thigh, kissing you on the cheek.

"What we at now?" He asks, an amused look on his face.

He's looking at you like you're a goddess, like he can't believe you're real and here and that he's just got you off three times in quick succession, and he's ready determined to go for another.

You groan with satisfaction. "Th-three? Y-you didn't come-”

“Nope.” he replies simply, still smirking at you.

You stretch out your slightly stiff body and sigh. When you give him a little smile you can see the absolute love light up in his eyes. You're chafed, and raw and sore but it's a good kind of sore, you sure as hell don't want him to stop just yet.

"So you got more for me, Castle?" You tease him, despite your voice being hoarse and carrying your tiredness.

"Anything you want I said, didn't I? Want to make you feel good darlin'."

"I wanna make you feel good." You tell him, sliding your hands around his neck and pulling him over you.

Frank grips your leg under your thigh, pushing it up and thrusting inside with one smooth motion that makes you squeal.

"You do baby," he groans against your neck as he settles against you, "oh you fucking do."

The breath is punched out of you as he starts pistoning hard, the force of it shifting you further up the bed, your long drawn out moan broken up by every brutal slam of his hips.

"Fuck...Frank-"

"I've got you," he soothes, his voice calm and even like he's not hammering you into the mattress. Soft kisses keep you barely tethered to some sort of consciousness as he gives you exactly what you need. You almost don't register when he pulls out and he’s flipping you over on to your knees. He's so hard and you're so wet when he grabs your hips and pulls you back towards him he slips inside so easy.

You collapse forward, your arms buckling underneath you and ass in the air as tears leak from your eyes and you sob into the pillow as he literally fucks the feeling out of you. Frank leans forward, his body draping over yours protectively, the close contact grounding you a little as he slows.

"I can stop..." he reminds you.

You know he can and will.

"Don't you dare!" You manage to grit out, pushing back against him. He scoops you up to kneel, one arm banding around your waist holding you up and his other braced across your chest, his hand wrapped around your throat. He thrusts his cock up into you over and over, the hand around your waist slips lower between your legs making more of your weight press into the one around your neck. You moan and whimper and give yourself over to the lightheaded feeling that's skirting around the edges of your consciousness.

"You gonna give me number four sweetheart?" he’s sounding much gruffer now, he must be close too.

He's rubbing over your sopping clit and you're nodding furiously, begging and whining as your eyes roll back as he just keeps pumping relentlessly. He grits his teeth, growling as he can feel you start to flutter and clench around him.

"God damn, such a good girl for me! Attagirl... atta-fucking-girl, fuck-"

Tears are flowing down your face as you come undone with a sob but you're so far from unhappy, you're elated, the relief and release buzzing through your wrecked exhausted body as Frank's grip on you suddenly tightens and then slow-slow-slow, pressing his hips so tight against your ass he spills deep into you with a sigh.

You collapse back on him and stay like that for a while, your back slick with sweat against Frank's heaving chest as you both fight for breath. He carefully pulls out and you fall forward onto all fours, your knees ache and when you try to move them they seize and you end up falling over on your side giggling. You're an absolute mess, covered in sweat and tears, cum dripping down your thighs and you just laugh and laugh and see Frank just sitting there grinning at you, his eyes creased as he watches you, looking fucking unfairly gorgeous.

"Love ya." He says, climbing off the bed, scooping you up effortlessly in his arms and taking you to the shower.

He tests the water before he takes you in, placing you down and holding onto you securely, sudding up your hair with shampoo and reverently washing the rest of your body. 

When you're both done and wrapped up in towels he leaves you on the couch with a snack and more tea while he changes the bedlinen. The noise you make when he lays you down on the soft clean sheets is almost orgasmic and he joins you, cuddling up warm against your side.

You kiss him sleepily, eyes so heavy now you can barely keep them open as you melt into the bed.

"Love you so much Frank, thank you." you murmur into his skin as he strokes your damp hair away from your face and you soon fall into a deep, dreamless sleep.

.

.

Hi! If you enjoy my fics please consider reblogging, it means that others get to enjoy them too! I also love to hear if there's anything in particular you liked, please comment! Thank you so much for reading 💕

Tagging the folks that might be interested <3: @sweetieswiftie @saintmurd0ck@pedrito-friskito @mindidjarin @freshabogados @grippingbeskar @fr4nkieboy @foli-vora @chevyisdead

[writingonesdreams]

I posted 3,231 times in 2022

That's 1,370 more posts than 2021!

615 posts created (19%)

2,616 posts reblogged (81%)

I tagged 2,845 of my posts in 2022

Only 12% of my posts had no tags

#writeblr - 484 posts

#other people's work - 307 posts

#ask - 243 posts

#writing advice - 220 posts

#wip: tears of iron - 218 posts

#writing discussion - 172 posts

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#spilled ink - 147 posts

#reply reblog - 131 posts

Longest Tag: 138 characters

#the sad truth is some friendships are just useful and not true or genuine or honest or able to whistand differences in values and opinions

My Top Posts in 2022:

#5

Why coax the story out of your head

You can't keep all that detailed info in your head all the time.

You owe it to yourself to have it recorded. In scenes. So you can read it and enjoy it for yourself for comfort in rainy days.

Cause wordcount goals and writing updates are so cool. They feel all professional.

Brag about having actually written.

Ticking off wordcounts, chapters, scenes and arcs feels very fulfilling. Like scratching things off from the to-do list. So good.

You will never learn what your writing weaknesses are. Then you can't join those cool sympathetic discussions with other writers about "yeah I always do that and I forget that stuff..."

You will also never get nice tips from the field how to manage that.

You can know all the theory you want, but you will never improve on those weaker things, if you don't know what they are.

You can give meta behind-the-scenes-info. Writing this made me feel xxx. Working on that chapter made my heart go all xxx.

Posting cool quotes and snippets out of your writing. VALIDATION

People can read and fall in love in the story with you. <3

Fans of the worlds and people inside your head!

Connection. Understanding. People who like your writing will likely have many common interests and tastes.

Finishing stuff is HUGE confidence boost.

No word is ever wasted, cause you are learning.

Rereading your story when you forget the details. Serisouly, worth millions.

Focus on the content, not on the style. Focus on what and not on the how. We are all natural storytellers with excellent practice in our heads. Use that. Be proud of that.

You probably won't notice the imperfections first. Enjoy it! It's perfect little baby. Once you notice them, celebrate! You have grown! You are a better writer now!

Experience. That pesky little thing you need with skills by, y'know, actually doing them.

Stories are the best way for the brain to transmit information. The most natural, enjoyable, easiest way. Human brains are wired for it. So the greatest way to explain your awesome world/characters/plot/themes? Show them through the story. In scenes.

Writing advice masterlist

Part 2: How to coax the story out of your head

371 notes - Posted February 18, 2022

#4

Three drafts with their respective purposes:

Content. Does it make sense? Are the emotions, character arcs and themes coming through how you intended? Is it understandable?

Structure. How is the pacing? Is everything logically connected together?

Style. Editing and fine tuning. How does it sound? Is there a better word? Is the sentence structure varied enough?

This is how you can measure your story. This has to function. The rest is topic, genre and taste.

375 notes - Posted March 3, 2022

#3

How to coax the story out of your head

The key is to find the process that suits you. Duh.

This is actually way more complicated than it sounds and requires some serious autoethnographic exploration and empirical experimentation.

Remember, there are no wrong or right answers. Whatever works for you is the best method. Don't let anybody tell you otherwise.

Writing is serious work. Don't let others belittle that, they obviously don't understand how hard a commitment that is.

Writing requires time. Space. Quiet. No disturbtions. No obligations jumping out the corner.

Sacrifaces of things, easier things you would rather be doing. Visits. That new Netflix series. Scrolling through social media. Reading another writing advice book.

Don't strain yourself. Even if you are in the flow. If you do, you will power down, exhaust yourself and are less likely to start. Your brain will go all defensive and won't allow you to get back into something as straining again.

The hardest things for most people is to start. So don't fret about starting. Idea to try: surprise yourself with sudden jumping to the keyboard and writing. Don't overthink. Overthinking is paralyzing.

Perfectionism is more common in people than the opposite. Everyone wants to do it well. It's the enemy of creation, spontaneity and playfulness.

Let the pressure go woozh. Ideas: Write the worst thing you possibly can. Freewrite. Call it the shitty first draft. If that's too evaluative for you (it's for me anyway, brr) call it the Zero draft. The no pressure draft.

Listen. Redrafts are normal. They are the sign of professional writers. Students and people who don't know how to write go with their first drafts, all vulnerable and unpolished, because they have waited that long or can't look at it anymore or don't want to permit themselves to be mistaken.

Professional writers know there are at least 3 stages to every text. Zero draft where you play and create. Second draft, where you put things in order to make sense. Third draft, where you let out the perfectionist who fine tunes the details. (Use however many more drafts you need).

The edits don't mean it was necessarily bad or wrong. It means the wip could shine even more. Try seeing it as underlining, polishing, highlighting.

The first drafts don't have to be shitty. I'm personally not a fan of this saying, cause usually they contain the most magic. We should value our first drafts for what they are. Sweat and creation, collection of fun and work.

There are outliners and pantsers. They come in all shades in between. Most people use a mix of both, wandering somewhere on the spectrum.

Thing to try: Freewrite about your day before writing as a way to 1) clear your thoughts 2) get into the flow 3) warm up exercise 4) to get rid of the respect before the blank page. Cause you have, y'know, already written something today.

Some people like reading before writing. Sets your brain for words and sentences and nice phrases.

Many people use rituals of their choosing to set their brain into the writing mode. Specific drink, position, smell, place, time, music, reading a similar book, reading what you have written, rereading the outline or notes from last session, etc. This is how you can create a habit. This is how you can get inspired "on command". Trian your muse to show up, when it suits you.

Positive mindset and good mood are way more productive than negative one. Fear, stress, unease all hinder you. Try to have the most relaxed attitude you can. Positive associations with writing are crucial.

When it stops being fun, change something. Take a break. Find the problem and fix it.

Listen to yourself. Trust your brain to connect things and figure them out.

If you are blocked or writing feels too much like a chore, work on figuring out the why. Freewriting is (again, I know) a great way to do this. Let yourself write whatever crosses your mind. Follow your thoughts and see what comes out. Maybe you hate the scene you are writing. Maybe you have a plot point you only feel like you need to have there, but don't actually want there. Be honest and raw with yourself.

When you feel like something has to be there, it's usually just holding you back. Leave it out. Jump over it and come back to to reevaluate it later. It's your work, your story, your tastes. You have all the right in the world to include things you want there. Don't feel like you have to do anything you don't want to.

To try out: Montage writing. Write out of order. Put the things in order later. Jump with your thoughts to any scene/part you want. Put in brackets for things you will figure out/add later.

Lots of novels were created at "walks". This means the writers spend lots of time thinking about their story in detail while on long walks, and then just threw everything they figured out onto the page.

Quick drafting works well to get the most from intense focus on your story and writing it all down as fast as possible. Quick writing also helps to hinder the inner editor - the creep can't keep up if you write fast to keep up with your thoughts.

The speed is really individual though, depending on numerous factors, so don't compare yourself to others and listen to yourself instead.

Depending on your process, speed and care at the first stage, the first draft requires different levels of editing. Not all first drafts have to be shitty and not all of them require the same amount of rework. I repeat, first drafts don't have be shitty, first drafts don't have to be shitty...(the need for editing does not make it a requirement by any means!)

Writing is a physically difficult acitivy. It requires lots of sitting without movement. Don't underestimate the strain it puts on your body.

See the full post

385 notes - Posted February 21, 2022

#2

Looking for people to participate in this little survey! 

From: university research project

Wanted: Writers with any experience with scientific and creative texts 

Your help would be greatly appreciated!

487 notes - Posted July 31, 2022

My #1 post of 2022

Types of intelligence for your OCs

What kind of intelligence does your character posses? Based on theory of multiple intelligences, these are some ideas what kind of smarts your characters might posses that aren’t the typical academic or street smarts. 

1. Visual-spatial (space smart)

These people are good at visualizing things, seeing in 3D, being able to imagine how things look even out of sight from the information they have about it. They are good with directions, maps, charts and pictures. Eye for drawing, patterns and puzzles. 

Especially useful for: architects, engineers, artists, pilots

2. Linguistic-verbal (word smart)

The ability to use words well, when writing and speaking. Typical strenghts are telling stories, memorizing information, love for reading, skill with words, debating and persuasive skills, adept at explaining complicated subjects. Also tend to be great at languages. 

Especially useful for: writers, journalists, lawyers, teachers, public speakers

3. Logical (reasoning smart)

Not necessarily but possibly mathematical, these people are great at reasoning, pattern recognition and logical analysis. Enjoyment for abstract thinking and ideas, excellent problem-solving skills and logical argumentation are other common traits. Pattersn, categories, relationships. 

Especially useful for: mathematicians, accountants, scientists, and detectives.

4. Bodily-kinesthetic (body smart)

Great hand-eye cordination, physical movement, often skilled at sports, dancing and creating things with their hands. Learn and remember rather by doing than listening or reading. Sense of timing and mind-body union excellent. 

Especially useful for: dancers, sculptors, actors, athletes, surgeons, crafts people, soldiers, police officers

5. Musical (sound smart)

Sensitive listeners. Thinking in patterns, recognizing rhythms, notes and melodies, good at remembering tunes, these people often enjoy singing or playing instruments. Often show great understanding of musical structure and know quickly when they hear someone going off-key. 

Especially useful for: musical teachers, composers, musicians, 

6. Interpersonal (people smart)

These people are very good at understanding and interacting with others. From verbal to non-verbal communication, they are proficient at assessing motivations, moods and desires of others and seeing things from multiple perspectives. Great communicators, create positive relationships with others easily and solve group dynamics and group conflicts well. Also enjoy discussions, debates and teamwork. 

Especially useful for: psychologists, counselors, salespeople, politicians, philosophers, teachers, managers, team leaders

7. Intrapersonal (self smart)

The opposite of interpersonal smarts is the intrapersonal intelligence, where people are very in tune with themselves and their feelings. They are honest with themselves, enjoy self-reflection, analysing theories and ideals, love daydreaming, and show great self-awareness and assessment of their own strenghts and weaknesses. 

Especially useful for: writers, philosophers, theorits, scientists

Bonus types: 

8. Creative (ideas smart) 

People that show exceptional curiousity, get inspired by little things around them and connect ideas and concepts in an unsual way. It’s a more feeling-based, spontaneous type of intelligence that gets less recognition, but brings immense benefits in all fields. 

Especially useful for: artists, marketers, scientists, concept artists

9. Abstract (concept smart)

Drawn to abstract ideas, these people enjoy deep discussions, don’t like to settle on one truth and ask questions that have no easy or no answer at all. Connecting, conceptualizing, analysing, listening and putting things together, they are great at seeing things from a distance, seeing the whole and not just the pieces. 

Especially useful for: scientists, philosophers, researchers, theorists, designers, analysts

See the full post

10,319 notes - Posted June 11, 2022

Get your Tumblr 2022 Year in Review →

[poddaratreyee]

Importance of Aim in Your Life

How often do you set aim? How usually do you review your checklist?

Essay on my aim in life: We all understand that establishing objectives is very important, however we typically do not realize just how crucial they are as we remain to relocate via life. Goal setting does not have to be dull. There are lots of advantages and also benefits to having a collection of objectives to work in the direction of. Setting goals helps set off new actions, assists overviews your focus as well as helps you suffer that momentum in life.

Goals additionally help straighten your emphasis and also promote a feeling of self-mastery. In the end, you can not handle what you don't determine and also you can't surpass something that you don't appropriately handle. Setting goals can help you do all of that and also much more. In this write-up, we will certainly evaluate the importance and also worth of goal setting as well as the many benefits. We will certainly also take a look at how personal goal setting can cause better success and also performance.

These thorough, science-based exercises will certainly assist you or your clients produce actionable objectives and master techniques to develop lasting actions change. The Relevance and Worth of Setting Goal Up until 2001, objectives were separated right into 3 kinds or groups (Elliot & McGregor, 2001):. Mastery goals. Performance-approach goals. Performance-avoidance objectives. A mastery goal is an objective a person sets to achieve or master something such as "I will rack up greater in this occasion following time.".

A performance-approach goal is a goal where a person attempts to do far better than his or her peers. This type of objective could be a goal to look far better by losing 5 extra pounds or getting a better efficiency testimonial. A performance-avoidance objective is a goal where somebody tries to prevent doing worse that there peers such as a goal to avoid unfavorable feedback. Research study done by Elliot as well as McGregor in 2001 transformed these assumptions.

Till this study was published, it was presumed that proficiency objectives were the best and also performance-approach objectives went to times great, as well as various other times negative. Performance-avoidance objectives were regarded the most awful, and, as a matter of fact, negative.

The indicated assumption, as a result of this, was that there were no negative proficiency goals or mastery-avoidance goals. Elliot and also McGregor's research challenged those assumptions by confirming that master-avoidance goals do exist and showing that each type of goal can, actually, serve relying on the circumstances. Elliot as well as McGregor's study made use of a 2 x 2 accomplishment objective structure consisted of:. Mastery-approach. Mastery-avoidance. Performance-approach.

Performance-avoidance. Why Set Goals in Life? The fact is that some goals are achieved while others are not and also it is necessary to recognize why. Mark Murphy the owner and chief executive officer of LeadershipIQ.com and author of guide "Hard Goals: The Secret to Receiving from Where You Are to Where You Intend to Be," has gone through years of research study in science and also exactly how the brain functions and just how we are wired as a human being as it relates to setting goal.

Murphy tells us to put our existing cost right into the future as well as our future benefit right into the present. What this really implies is don't delay until tomorrow what you can do today. We often tend to value points in today moment much more than we value points in the future. Setting objectives is a procedure that changes in time. The goals you embed in your twenties will certainly most likely be really different from the objectives you set in your forties. Whatever your age does not really matter in the long run, as long as you consistently review your life goals and also job to update them.

What are the Benefits of Goal Setting?

Edward Locke and Gary Latham (1990) are leaders in goal-setting concept. According to their research study, objectives not only influence actions along with job performance, yet they additionally assist activate energy which brings about a higher initiative generally. Greater effort causes a boost in persistent initiative. Goals assist motivate us to develop methods that will enable us to do at the needed objective level.

Accomplishing the goal can either lead to satisfaction as well as further inspiration or irritation and reduced inspiration if the goal is not accomplished. Just How Can Goal Setting Improve Performance? Setting goal and job efficiency were researched by Locke and Latham (1991 ). Goal setting theory is based upon the easiest of introspective monitorings, particularly, that mindful human behavior is purposeful. This actions is controlled by one's objectives. The directedness of those objectives defines the actions of all living organisms including things like plants.

[confusedinfj]

12 Rules for MBTI:

You can't type people with 100% accuracy, so don't put someone in a box and leave them there. The point of mbti is to understand people, so you have to keep an open mind and a willingness to alter your typing and understanding of the person. People are always developing, and sometimes it becomes clearer a person was turbulent and masking their true thought processes/imitating someone else's. (This explains why some people appear to change type. Either because they're insecure and subconsciously hiding their true selves, or because they previously were and are now more confident in themselves).

Character and mbti is completely separate. No personalities are particularly inclined towards arrogance, kindness, creativity, etc. Those traits are all human, and they will be present in ALL TYPES. It is possible the kindest person you know is an intj, the mystical guru you know is an entp, and the bossy ceo at work is actually an Infp. A person of good character will use their cognitive functions for good, but may or may not be functionally well developed. Similarly, a person of bad character might have well developed functions/ego and just be pure evil. A well developed personality doesn't guarantee you're a great person.

A person of exceptionally good character will be hard to type because they have empathy, kindness, and self awareness. This means they can see from multiple perspectives, seemingly using any function.

A person of exceptionally bad character will be hard to type because they won't be genuine or vulnerable, so it will be very hard to see their thought process. Some people of very bad character might even be able to deliberately fake an entirely different, nice persona, in which case they'll be mistyped because of manipulation, but let's not go there).

There is no personality type more prone to abuse/codependency/being abusive. And no, being abused isn't a character issue - the human brain is literally wired to trust people and build relationships. Being abusive IS a character issue, and is totally separate from mbti type.

Avoid typing people who are strongly narcissistic. It's not possible to see any thought processes other than self entitlement, fear, and a desperate need for control, which will lead to typings based off bad stereotypes. (For example, I could say trump is an entj because he has 'classic bad te'. Or I could say he's an Enfj because he has 'classic manipulative Fe'). Character is completely separate from mbti. A lot of so called NT things are literally narcissistic behaviours, and that's not reflective of any decent human being.

Avoid typing TV/movie/book characters with too much conviction. Just because the characters will usually change personality to fit the actor/writer, with a few rare exceptions, and idw get into all that.

Extraverts are often more awkward/insecure than introverts. Perhaps because they're not as practiced at turning on extraversion at will, but I consider it more likely that it's because when they're stressed they'll go to a lower, likely introverted, function (entj to Ni when nervous, or Fi under pressure).

T types are more 'fragile' than f types, so pls stop stereotyping them as brick walls 😭 From what I've seen, t types are more likely to end up in conflict due to their lack of people handling skills, or a lack of awareness of how unable they are to handle true conflict. T types like debating, but NO DECENT PERSON LIKES CONFLICT. A T type might be more willing to charge into it, but they're also more likely to retreat and cry when you start calling them names. An F type might be more conflict avoidant, but when pushed to their lower T function they can become cunning and savage, even if they do cry at first. Basically, if you're trying to type someone by how much they like fighting, it's too niche and you won't get anywhere.

Sensors can be visionary, and N types can be practical. Again, these are more about character, life experiences, and personal talents. Don't assume a desire to be safe means someone is a sensor, or a desire to change the world means someone is an intuitive.

Don't hate one type. While no personality is inherently more prone to certain character flaws, some personalities are more common (SJs). This means the system as a whole is tailored to their way of thinking, and can ultimately mean you might meet a lot of underdeveloped Sensors. This leads a lot of people to conclude they hate SJs, or they aren't SJs because they hate the system, or they don't fit in, or because all SJs suck and I don't, so I can't be one. These conclusions are too simplistic - N types can also like the system, successfully fit in, and be just as badly developed. Similarly, don't conclude that all N types are vapid idiots who you hate (seen this particularly for the NJs). Consider the possibility you're actually typing by bad stereotypes. And if they really are all NJs you're hating, reflect on whether your own development is too low to appreciate their different thought processes.

Always type by the functions. And never conflate the functions with character.

[whosscruffylooking]

The Purest Things-Damaged

Aaron Hotchner x Female Reader

Warnings: Mentions of rape, murder, and cheating. Canon-typical violence. 

Word Count: 3.7k

A/N: and so we begin our descent into the world of slow-burn! this piece begins at the end of season 3 episode 13 & carries into seasons 3 episode 14. thank you to everyone who has interacted with my stories, commenting and reposting helps creators so much! enjoy this installment :)

The Purest Things Masterlist

Gif Credit: @hqtchner

january 2008

Bookend: “We are all damaged. We have all been hurt. We have all had to learn painful lessons. We are all recovering from some mistake, loss, betrayal, abuse, injustice or misfortune. All of life is a process of recovery that never ends. We each must find ways to accept and move through the pain and to pick ourselves back up....Each tragedy is an announcement that some good will indeed come in time. Be patient with yourself.” ― Bryant McGill

Another day, another murderer locked away. This case proved that sometimes, the so-called "good guys" can be just as selfish as the "bad guys." The special agent who recruited the BAU's help, Jill Morris, used this case to obtain personal fame and grow her career.

You sit next to Rossi aboard the plane. He had a more personal interaction with Morris throughout the case, and you can tell her actions have left him more than disappointed.

Looking out the window at the sun setting behind the clouds, you mumble to yourself, "What's the difference?"

"Did you say something?" Dave speaks up.

Looking to him, you brush it off, "Oh. Nothing. I was just talking to myself."

He crosses his legs and smiles a warm smile at you, "Penny, for your thoughts then."

"I guess...I just don't understand how Jill Morris's motives can be any different from Jeremy Andrus's. Of course, Jill didn't murder or rape anyone. But, she exploited this case for her own personal benefit. She didn't just use the unsub; she exploited the victims as well. How is that any different than Jeremy using women for his own gratification?"

David sighs, "Aristotle said, 'Every practical pursuit or undertaking seems to aim at some good.' Our brains are wired for love and solidarity. Greed forms to undermine that wiring and trick others into believing that their means to an end is done for "good." People believe that to maintain that myth, any and all costs to others are simply casualties in the long run."

"There is all the difference in the world between helping another soul and exploiting their hardship for your own gain and deceiving yourself that they are the same," he continues, "I tried to show Jill that. But, I think she's already determined that the reason she does this job is not for the same reasons that we do. The rush of catching a suspect comes second to the excitement she gets when being praised for her achievement."

"What happened to her empathy," you wonder, "Empathy is a natural foundation in each of our lives, and our society functions on it! How could that not overpower her desire for recognition? I mean, for Christ's sake, her friend just died!"

"Unfortunately," he solemnly says, "It is harder to understand the motives of our peers than it is to profile a serial killer."

+++++

You wake as if there is an emergency, like sleeping had become a deadly thing, your heart pounds, and thoughts jumble throughout your brain. Shooting up from your seat, you crawl over a sleeping Rossi and stumble your way to the bathroom.

Your knuckles turn white as you grip the edge of the sink. Looking cautiously into the mirror, as if you are uncertain of what you'll see, you take in your ghostly appearance. Sweat beads drip down your forehead. Unable to comprehend the blurry remnants of your dream, you turn on the faucet and splash your face with cold water.

Upon exiting the bathroom, you notice everyone is sound asleep. Thank goodness no one noticed your state of panic. You notice that one overhead reading light is on and look to see Hotch awake and blankly staring out the window.

"Can't sleep either?" You ask, sitting across from him.

"Are you alright?" He asks, trying to deflect your attention.

You squint at him, unwilling to back down, "Are you?"

He looks at you intently, taking the sight of you in inch-by-inch. No one has asked him that over the past few weeks. In fact, everyone has seemingly been avoiding him since he was served his divorce papers. Perhaps they are doing it because they are unsure how to support him or genuinely feel that what he needs right now is space.

However, you know that being alone is the last thing he needs right now. "Hotch, I know it isn't my place, and I--I'm sorry if this is overstepping. But that expression on your face that you've worn for the past few weeks isn't foreign to me. Perhaps to everyone else, it is. They don't know what to do or say. You're their unit chief, and they are used to you being strong and keeping it together for the sake of everyone else."

He straightens his posture, his attention centered on you.

"I witnessed firsthand the ways that divorce can torment people. My parents got a sudden divorce when I was 14. It was unexpected to all of us. My father was unfaithful, and although my mom was willing to forgive him, he didn't want to put in the work anymore. He found a new outlet for his frustrations. I watched my mother and father waste away for years," you lament.

Hotch sits on the edge of his seat, his eyes trained keenly on you. It was odd for him to make a connection so quick, to give his trust so easily. In fact, he hardly trusts at all. Dave and Haley are the only ones who have really been given an insider's peek into the mind and heart of Aaron Hotchner. There was something in the way he listens so actively to what you are saying. You would be lying if you said you didn't notice his gaze aimed at your lips.

There is a sympathetic and heartfelt concern he shows for you, one second only to your own regard for him. He listens like he is absorbing your words. The longer you spend in each other's presence, the more you both realize that this is the kind of friendship you both have needed for far too long. Even if the words go unspoken, you share an empathetic understanding of one another, and you are sure it has been there since the day you met. Hotch has been fascinated by you since he watched your interview with Strauss over and over again, though he would never let it be known.

+++++

February 2008

Today is the day that you get to accompany Hotch and Reid on the Criminal Personality Research Project to interview Chester Hardwick before his execution. Hardwick's case is one you know inside and out. You wrote a research report on it that was awarded the Graduate Student Ethics Writing Competition winner for the American Psychological Association and was published in their Ethics and Behavior journal. Agent Hotchner suggested that you tag along, considering you know just as much about the case as Spencer does.

You and Spencer absentmindedly fiddle with the knickknacks that rest upon the desk as you wait to be escorted to see Chester Hardwick.

Hotch's phone begins to ring, and he answers it, "Yeah, J.J... Um, no, it's--It's a personal matter. Yes, thank you. I will take care of it when I get back."

"Everything okay?" You ask softly.

"Yeah, fine." He says abruptly.

"We can do this interview another time," Reid offers.

Aaron huffs, "Well, he is scheduled to be executed next week."

"I can take the lead on the interview if you w-" Reid unintentionally pushes.

You cut him off, "Reid."

Hotch shoots you an appreciative look.

Anytime sir.

"Agent Hotchner?" A relatively short man wearing freakishly petite glasses comes to the door.

The Unit Chief shakes the man's hand and introduces you and Spencer.

"You're here to see our infamous inmate Hardwick," the warden exclaims.

"Yes," you say, "He agreed to meet with us as part of our Criminal Personality Research Project before his execution."

The man smiles widely, "I've read your research on Hardwick many times. I must say, seeing your perspective on the mind of such a prolific killer was very enlightening."

You beam with pride at his commendation. Instinctively you look to Hotch, who appears to have the slight trace of a smile tugging at the corners of his lips.

You wonder, how can he go from scowling and frustrated one minute to fighting back the urge to smile at the mention of your achievements? You bite your lip to suppress any further needless excitement.

The warden continues to ramble, "Serial killers are kind of a hobby of mine. Chester is the only one I've ever met in person, though. I bet you've met quite a few."

"Sir," Hotch interjects, "We'd very much like to get started as soon as we can."

Time to put our serious pants back on.

You can visibly see your superior's annoyance, and you stifle a chuckle.

The warden quickly composes himself and apologizes for his enthusiasm, touching his hand to Hotch's shoulder in the process. Hotch's mouth falls agape, and his sights shoot to you. A small snort escapes you, and you cover your mouth, attempting to conceal it as a cough. He squints at you as if he is mentally murdering you. You crinkle your nose at him.

Don't mentally murder me when we are about to interview one of the most prolific killers of our time.

The warden leads you into the small cell that you will convert into a makeshift interrogation room. Soon enough, you hear the clanking of chains echoing in the hallway. Everyone's eyesight is fixed on the door.

A silver-haired man dressed in a yellow jumpsuit walks in with an air of arrogance and determination. He glares at Agent Hotchner, who mirrors the prisoner's actions exactly. Hotch states that keeping the prisoner chained will not be necessary, a call that both you and Spencer are unsure of.

Hardwick sits across from you and leans into the table, "I know you."

"And I know you. Too well, I think," you respond.

A menacing grin sweeps across his face, "Oh, I like you already. How about you send these two away so the grown-ups can talk."

You can hear your boss scoff from behind you.

"Chester, it's time to get serious."

"You were born April 4, 1950?" Spencer asks.

"Does my birthday really matter?"

"It's customary for us to start at the beginning. We want to know as much as we can about your childhood," Reid continues.

"There's nothing to know. It was average. I lived in a nice house on a quiet street. I ate cereal, went to school, watched cartoons."

"I don't have time for this," Hotch raises his voice, causing you to jump slightly, "You grew up in a series of projects, each one worse than the last. You spent your teenage years peeping into your female neighbors' windows and burglarizing their underwear drawers when you got the chance. You set 100 small fires for which you spent 2 years in juvenile detention."

You glance at Reid from the corner of your eye; you are both uncomfortable with the direction Hotch is taking this.

"We've done extensive research, Mr. Hardwick," you say, gently trying to soften the blow and appeal to the man's ego. If Hotch is taking the bad cop role, you need to be this psychopath's ally.

"We've talked to almost everyone you've ever known," you continue, "including your mother."

Chester swivels on the balls of his feet, "Good ol' Jean? I'll bet she was a real treat."

"At this point, lying to us isn't really possible or helpful," Spencer offers a slight smirk to the man.

"Y/N, right?" the prisoner turns his attention to you, "They're wrong. They're all wrong."

"About what, Chester?" You implore him.

"I started a lot more than one hundred fires," he peers out the window.

You look up at Hotch, and he sighs in surrender.

Chester antagonizes you three, stating that no one care's whether or not they hear the truth. In between his jabs, he strays to various different series of thoughts. Most are meaningless, but it is his way of trying to get under your skin. For you and Spencer, it is relatively easy to maintain your composure. For Hotch, however, Hardwick's digs do nothing but add fuel to the already lit flame under the special agent.

"Let's talk about the specifics of this case, Chester," you interrupt his rant, "Why did you choose Sheila O'Neal?"

He shakes his head, "You gotta show me a picture. I don't know their names."

As if you can feel Hotch's anger radiating off of his body, you brace yourself for the oncoming strike.

"Is that what this is all about," he says disgustedly, "Some chance for you to relive all of this?"

"I have an excellent memory," Chester brags.

You tune his impassionate speech out and focus your observance on your boss. His scalding stare at Hardwick can only translate one way, 'I have initiated my emotional indifference. I could kill you and not care one bit. So proceed with caution.'

"They were toys, a diversion," you hear Hardwick chant as you tune back into the present. Hotch looks anywhere but at the killer in front of him, his gaze eventually landing you. You are some kind of shelter to him that neither of you has yet acknowledged or come to understand.

Your stomach churns at Chester's descriptions of his victims. He describes them as useless objects that, once their purpose was served, were discarded like garbage.

"Why did you ask us here?" Hotch charges.

The wicked man looks at you, his eyes void of a soul and his stare sending a chill down your veins. 

"I wanted to speak to her." 

Your breath catches at the back of your throat.

With that, Hotch straightens up and fervently positions himself between Chester and you. "Reid, pack it up," he commands.

Reid looks to you, "Are you sure?"

"No, now." Your superior repeats himself with even more fervor. He presses the buzzer to signal the guards to release us and says, "Have a nice trip. You're going where you belong." Hotch makes sure to put as much distance between you and Hardwick as possible. He buzzes the ringer again. No response.

"It's 5:17," Hardwick chuckles.

You close your eyes, the reality of the situation finally sinking in. Reaching out for Hotch's arm, you lower his hand from the buzzer. "The evening yard begins at 5 o'clock. No one is going to come open that door for-"

"At least thirteen minutes," Chester disrupts. He waltzes over the table and takes one of the images of his victims into his hand. Holding it up as if to brag to us about it, he says, "And it took me less than five minutes to do this."

You push aside your worry. Instead, you choose to focus on all of the information you have accumulated over the years about Chester Hardwick. There has to be something you can use to your advantage to diffuse this situation.

"Perhaps in all of your research, you should have familiarized yourselves with the guard tones," Hardwick jeers.

"I heard the tones," Hotch counters in a monotone voice.

"So you planned to be locked inside with me, with no guns or weapons."

Hotch shakes his head, his voice more natural than before, "I won't need a gun."

Spencer places his hand on your arm and begins to guide you to the other side of the room.

"There's no way I am going to be executed next week," Chester taunts, kneading his hands together. "Not after I kill three FBI agents. You saved my life by coming here." His venomous words ring in your ears.

Hotch's tone deepens, "Unfortunately for you, I am not a five-foot-one-hundred-pound girl."

Your pulse quickens at Hotch's threat, and your attention is rapt by his display of dominance. He begins to shed his jacket. You feel yourself flushing; attraction suddenly entangles you as if it were an invisible rope.

Now is the worst possible time to be feeling this. Calm down.

"All of your life, you've gone after victims who couldn't fight back," he fiercely says, "and the rest of the time you spent looking over your shoulder." You understand the intensity in his tone and sense a great deal of emotion behind his words.

He rips his tie from his collar, and your breathing hitches in the back of your throat. Hopefully, Spencer doesn't notice, and if he does, he chalks it up to the deadly situation you find yourself in.

"You were always worried about the knock on the door," Hotch doesn't back down, "Scared that somebody like me would be on the other side waiting to put you away."

Well, if you keep ripping your tie off like th--no. Not gonna go there right now. Focus on the pyshco-killer threatening to kill you.  

Now, Hotch intimidatingly points his finger directly at Hardwick.

If only I were on the receiving end of tha--no! Now. Is. Not. The. Time.

"At your core, you are a coward," Hotch fires.  

You have to do something. Hardwick is enraged, and Hotch has nothing left to lose.

Without even giving it a second thought, you blurt out, "Chester, do you want to know why you killed those women?"

"What?" The prisoner hisses.

Spencer speaks up, "Earlier, you said you wished you were different. We can tell you why you are...what you are."

He begins moving towards you, and out of the corner of your eye, you notice your boss carefully making equal strides. You motion for him to stop.

"You can tell me why I did what I did?"

"I think so," you nod, "Don't you, Dr. Reid?"

"I do. Your mother is bipolar. And almost certainly an undifferentiated schizophrenic. Your father suffered severe shell shock in the war, what we now refer to as Post-Traumatic Stress Disorder. As far as I can tell, he remained clinically depressed the rest of his life."

"Exactly," you say, giving Spencer a chance to gather his thoughts after having thrown him under the bus.

"53% of all serial killers have some form of mental illness inherent to their families. Chester, in your case, both of your parents suffered from psychological disorders, which they essentially took out on each other as much as they beat you. So, violence sort of became a normal expression of love in your household," you say, eager to have some kind of breakthrough with him while subliminally directing Spencer's string of thoughts to follow yours.

Allowing Reid to pick up where you leave off, he takes charge of the conversation and explains how a portion of one's brain wants what it wants without conscience or judgment. A part of the brain that no doubt took over Hotch's reasoning powers moments ago, though you do not blame him.

"Earlier, you said your victims never had a chance. I think you know deep down that it was you that never really had a chance," he concludes. And with that victorious resolution, the guards unlock the door. Hotch storms out, and Reid follows behind.

"Is that true that I never had the chance?" Hardwick calls out after you both.

You stop in your tracks, "I don't know."

"Maybe," Spencer nudges you out the door.

++++

In the car, Hotch looks at you in the rearview mirror, "That was smart to get Hardwick to focus on himself long enough for the guards to come back."

You pat Spencer's shoulder, "I give all the credit to boy wonder and his beautiful statistic-filled brain. I'm sorry for all of the times I said you were running out of storage with all of that useless data."

"I find that I do some of my best work under intense terror," he declares, "Wait. Useless data? When did you say that?"

You pinch him softly and chuckle, "I'm kidding."

"I'm sorry," Hotch sighs.

You meet his gaze in the mirror once again, "For what?"

His chestnut eyes reveal pangs of remorse and guilt, but something tells you there's more to those feelings than what occurred at the prison.

"I antagonized the situation."

"No, you didn't," Spencer states.

"I certainly didn't help."

"Well, I can't argue with you there," you kid.

His piercing eyes suddenly twinkle, causing you to blush slightly. You quickly look down at your feet until your cheeks cool down.

Hotch sighs in defeat, "So Haley wants me to sign the divorce papers uncontested so that nobody wastes money on lawyers."

That statement is all too familiar to you. Yet again, your heart shatters for the Hotchners.

"You don't want to?" Spencer asks innocently.

He means well, but you know from experience that such a question only unleashes a tidal wave of painful emotions for the one fighting for his family.

"What I want, I'm not going to get," Hotch laments.

His eyes, once filled with depth, now distant and empty.

++++

Glancing up from your paperwork and into your supervisor's office, you take note of his gravity-drawn shoulders that carry the weight of the world on them. He repeatedly picks up a stack of papers and then drops them back down atop his desk, covering his face with his hands.

"What do you think is going on up there?" Derek asks, pointing his pen in the direction of the office.

"I might have an idea. I'm going to go take my report; anyone else's done?" They all hand you their paperwork for you to deliver to the boss.

You hesitate to knock on his door but apprehensively do so anyways.

He invites you in. Your heart sinks as you approach his desk, able to get a closer look at his beaten expression. You always knew he was hiding pain behind his tough exterior, but now he wears it on the surface, most likely unintentionally.

Placing the paperwork on his desk, you notice the heading on the papers he was gripping tightly.

SUPREME COURT STATE OF VIRGINIA: MARITAL SETTLEMENT AGREEMENT

Hotch's eyes move slowly, laboriously, to look at you as if it takes a concentrated effort to do so.

"Heartache is a real thing," you sympathize with him, "In fact, Reid even told me that a broken heart can show up on medical scans. When a heart breaks, your body and brain need time to recuperate. There's no set amount of time or remedy that will heal you. Don't set your expectations of yourself too high, and surround yourself with the people who love you."

His chin trembles, and his eyes flutter as he blinks back tears.

You turn to leave the room but look over your shoulder one last time, "We are all here for you, Hotch."

Just as you are about to shut the door, you hear him call out to you, "Y/L/N!"

His stare reveals a vulnerability you have had yet to see in him.

"Call me Aaron."

Tag List 🏷

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[catsnraincoats-archive]

my favorite thing is telling NTs exactly WHAT the symptoms of my mental illnesses are because otherwise they. really dont get it.

I have ADHD "Well thats not an excuse" No you dont understand. ADHD makes me:

Have consequence blindness, so I don't realize doing or bot doing something will impact me. I cant help this

Need constant sensory input. In a classroom or house where its the same every day I'm bot getting enough input to focus 100% of the time

Have memory lapses and gaps. My brain is wired differently and the way it operates makes it difficult for me to have a full and linear memory

React negatively to criticism. This is called Rejection-Sensitive Dysphoria (RSD). It makes me take everything to heart, no matter how small. I'm not "overreacting", My brain just can't tell the difference between personal preferences/jokes, and genuine insults most of the time.

Experience executive dysfunction. My brain doesn't look at the big picture more so than it looks at the little steps it takes to get there. And I do mean every step. I get overwhelmed by how much it takes and have difficulty starting at all.

Make too many connections. I don't jump around to vastly different subjects, my brain just goes lightning fast through multiple things to get from point A to point B.

Ask the same question multiple times. Again, ADHD causes poor memory so I will either not remember asking it, or not remember answering.

Make it hard to focus on things I dont want to do. The way my brain works is I get attached to one of a few things at once and thats all I can think about at any given time. Its more than an interest, it is an all-consuming thought that does not leave my brain until the next one.

Make everything dull. ADHD results in dopamine receptors being less active. This causes symptoms of depression.

I have autism "how does that matter?" w e l l, it makes me:

Get overloaded when there is too much sensory input. all of my senses- particularly sight and sound- are far more sensitive than a neurotypical's, which means more input goes into my brain. When too much goes in I get overwhelmed and it goes haywire.

Not make "obvious" connections well. You may think something is obvious, but thats because you're allistic. While allistic brains take old information and apply it to new situations, autistic brains will usually get a blank slate for new things. This makes it harder to make the right connections

Not express emotions "correctly". Even if I'm happy I might have a neutral face. Its not that I'm sad, I just don't express things the same as you. My body language and how I talk about things are better indicators.

More tired around people. I do like hanging out with people, but I constantly have to mask my symptoms and that majes it harder. Masking is where I try and act neurotypical. This is tiring because its essentially acting as a different person 24/7.

Ramble about the same thing multiple times. I have these things called Special Interests. Much like the hyperfixations I mentioned before, they're an all-consuming thought. I like talking about them with people I trust.

I have depression "You're just sad" Thats not all it is. Is also makes me:

Extremely fatigued. The chemical receptors in my brain that I should be getting motivation from aren't as active, so all my energy goes down. A lot.

Put less work into things. I always think "Oh, I can always just opt out and kill myself" so I don't really see the point in putting 100% effort in.

Feel overwhelmingly empty. I don't know how else to describe it. Just. numbness.

Get brain fog. The constant of numbness and an inability to function well makes me get trapped in my own head and I can't focus.

Be "lazy". This isn't actually laziness. My brain is constantly telling me that I'm too tired to do it, it that I'm not good enough, or something. Please understand that it isn't just me bot wanting to do work.

Get irrationally angry. I really can't explain this one. It is a symptom I try to maintain but I ask you to be patient.

[werewolfharrington]

Hi! I hope this doesn't come as something weird. I'm 21 and I have just been diagnosed with ADHD (the past days I have had many 'oh! so that's the reason why I do that!' and 'I can't believe I didn't realize sooner' moments) Thing is that ADHD is mostly associated with being less intelligent in comparison with people who don't have it. I know it's not true but I can help but feel dumb. 1/2

I have a difficult time managing time and studying, at one point I burned out and dropped out HS (horrible mistake) Even though I now know I have ADHD and I'm trying to get my GED I still feel like I'm behind everyone else, It's really frustrating. So, do you have any advice/tips on studying? Or just general advice? Sorry for the rant, I don't know anyone with ADHD irl and I wanted to ask someone my age before researching on the internet. Anyway, thank you for reading 2/2

-----------------------

Hi anon! It's not weird at all. Firstly, I'm glad you were able to get diagnosed! I totally understand where you're coming from. Once I started putting all the pieces together it was just one long strand of "oh! That explains it." after the other. And hey, don't listen to anyone who says people with ADHD are less intelligent than others. We're on par with everyone else, our brains are just wired different so we process information differently too, oftentimes in ways other folk don't always understand.

Secondly, you're absolutely not alone when it comes to bad time management and burning out. I still struggle with those things too, but, I have a few things that personally help me out! One thing, maybe the most important thing, is to set alarms. Set one that'll give you ample time to get you to work/school (so you don't end up late), maybe set one to go off every few hours to remind you to eat or drink (if you have that problem due to hyper focus, like I do), one to remind you to stop working on one thing to move onto another, and so on.

Another thing, especially in terms of studying, is that if it's possible, take as many classes as you can for things that interest you (so long as it counts towards your degree/certificate.) School was a miserable experience for me. I completely destroyed my grades and any chance of 4 year then, so I had to settle for community college. Pace yourself! I know how hard it is to study/work on things that aren't interesting at all. If you're working on assignments with due dates that aren't the next day, say, a week later, block them out! Work on it for X hours on certain days of the week (for example, every other day), and then when it's complete and turned in, reward yourself with a little something!

Don't be afraid to ask for help either! If you're anything like me, you hate asking for help. But when it comes to academics it's especially essential. Talk to your teachers/professors, see if they can help you with certain things, if you've access to tutoring services, use those too! And of course, your peers as well!

I get feeling like you're behind. It sucks. My CC has an associate's degree program that took 2 years to complete. Wanna know how long it took me to get mine? 5 years. For general studies. 5 years! But you know what? I was moving at a pace that worked for me. Not everyone functions on the same time frame, and that's OK. You move at a pace that works for you, anon. Your priority should always be yourself.

Hey, don't apologize! It was nice talking to you! I do have a tag, #adhd that has a mix of helpful stuff and silly memes and relatable things, if you wanna look through that too! That said, I hope your research outside of tumblr is successful and you're able to find more helpful information!

And please, feel free to come chat if you ever want to! I hope I was able to help at all, and I hope you have a good one! <3

[printingproducts0318]

Even in the Dark: How Packaging Persuades You to Buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial uprising , as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[paper1125]

Even in the Dark: How Packaging Persuades You to Buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial uprising , as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[cat0620]

Even in the Dark: How Packaging Persuades You to Buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial uprising , as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[littlecat0520]

Even in the Dark: How Packaging Persuades You to Buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial uprising , as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[sere22world]

Even in the Dark: How Packaging Persuades You to Buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial uprising , as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[sere22world]

even in the dark: how packaging persuades you to buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial, as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[sere22world]

even in the dark: how packaging persuades you to buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial, as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.

[sere22world]

even in the dark: how packaging persuades you to buy

This week we will explore how product packaging affects what we buy.

If you go back to the sixth grade biology class, you will have some knowledge of birds and bees.

You may remember that they need to be pollinated in order for the flowers to breed.

The work was given to a variety of creatures, such as birds and bees.

This is a reciprocal relationship.

The brightly colored flowers attract the bees, which stick the pollen to the lower leg, then fly to the next flower and put the pollen down.

The flowers will give the bees sweetness, which is their annoyance.

This is a good deal.

But some orchids have shortcomings.

They have no nectar.

Therefore, orchids must use different techniques to attract pollinators.

Some orchids give off nectar-like scents.

Produce plants that attract bees to visit.

Some orchids emit mating scents like female insects, attracting affectionate males.

Some orchids have parts similar to the body of female insects, with body hair and tentacles, attracting male insects by score.

The flowers give off a scent telling the bees whether other insects have collected nectar.

As a result, some orchids can emit a variety of scents, so they can attract a variety of bees.

In order for the pollen to even attach to the bee\'s knee, the Bee must land in the correct position of the flower.

Nectar attracts them to the right place.

But there are many orchids, no nectar.

So they use the upper and lower petals as guides, just like a helicopter landing pad-forcing the bees to land in a very specific place and bump into the pollen.

In an orchid, when the bee touches it, the flower closes and the insect has only one way out-directly through the pollen.

Nature offers excellent packaging for orchids, able to overcome a wide variety of problems and problems, enabling orchids to compete with thousands of other flowers and still be able to attract rewards --seeking bees.

The world of marketing has its own orchids.

In the field where thousands of product competition is noticed, brands need multiple pollinators, rewards-

There are a lot of options for seeking customers, and marketers have to use clever packaging to overcome shortcomings and attract attention.

Some attract with shape, some promise attract with sex, some attract with convenience, some seduce you with unique beauty.

But at the end of the day, they all want the same thing.

Create a lot of sensational effects . . . . . . The practice of using packaging design to influence what you buy has been around for a long time.

During the Industrial, as the population began to move from farm to city, people stopped themselves

Enough, so the product suddenly has to be transported long distances.

Steam trains transport most of the consumer goods across the country.

With the development of railway transportation, the demand for product packaging also follows.

The goods can no longer be shipped in unopened barrels and baskets.

In 1896, uneda biscuit company invested more than $1 million to design a package to wrap the cookies on protective wax paper inside the carton.

Outside is a colorful illustration of a boy wearing a bright yellow raincoat.

The raincoat is a very special choice because it emphasizes the unique moisture-proof ability of uneda.

This is the first time that the packaging has a dual use-it allows the company to keep the product fresh from a long distance, and the colorful raincoat packaging gives uneda a unique brand.

Is the birth of consumer packaging.

Around the same time, on 1886, Coca-Cola began to serve as a soda fountain drink.

You can walk into a pharmacy and sit at the counter and a soda jerk will pull the long fountain handle and fill your glass with cold Coke.

But Coca-Cola will not be a huge world.

If it is not a specific innovation, it is today\'s famous brand. The bottle.

Once Coke can be transported and sold outside the soda fountain, sales will surge.

Coca-Cola\'s 1915 success has attracted many competitors.

As a result, the board decided that it needed to further differentiate its brand and invited eight glass companies to submit the design of a unique Coke bottle.

I like the briefings Coca-Cola has given to these companies.

It simply says: we want such a unique design that it can be identified by feeling in the dark or lying on the ground broken.

That says everything.

The final winner is the Root Glass Company in Terre Haute, Indiana.

The company decided to design based on two main ingredients of Coca-Cola.

Coke and Coke.

But they can\'t find any pictures when they go to the library to look for pictures.

But they did find a picture of the gourd.

The cocoa pods were created in Encyclopedia Britannica-and inspired by that.

For the next 24 hours, employee Earl Dean outlined a design-gently bent, flat at the bottom and slender at the top.

This is the classic Coke bottle we know today.

The first prototype proved to be unstable on the conveyor belt, so the belly of the bottle was slightly reduced.

The design was warmly adopted by Coca-Cola.

Big Coke Company

As a thank you, Earl Dean was offered a $500 bonus option or found a lifetime job at the Root Glass Company.

He chose the latter.

Coke bottles have sold more than 1928 of soda fountains.

This unique shape is often referred to as the \"Mersey bottle\"-which refers to the famous curve of the actress. Handy six-

The packaging was launched in the \"20 S\"-designed to convince shoppers to take more Coke home. 1949, 30-

Three years after Coke was launched, 99% of North Americans can identify it by the outline of the Coke bottle.

When the TV entered the living room in 1950, the audience saw the first TV advertisement to broadcast the Coke bottle: in the same year, the Coke bottle became the first commercial product on the cover of Time magazine.

Then, on 1960, a curved Coke bottle containing the word Coca

Coca-Cola was registered as a trademark and became the second packaging in history to receive such protection.

The uniqueness of the Coke bottle will continue to be its most powerful brand, and although it is difficult to buy the Coke bottle again, its silhouette remains an important part of the Coke bottle advertisement.

2015 marks 100 anniversary of design. Coca-

Coca-Cola will launch a big event this year to celebrate its iconic bottle, which includes a bottle of 8-

The monthly Coke bottle exhibition at the Atlanta museum of higher art.

Recently, Coca-Cola has been rated as the most valuable brand in the world.

In marketing, it is very important to shape the image.

The tempting curved shape of the Coke bottle has a lot to do with convincing you to buy a soft drink, overwhelming the fact that this is not the healthiest option you can make.

In fact, studies have shown that the design we like to bend is hard wired.

The Journal Fast Company cites research from the University of Toronto to put people into brain imaging machines and then show images of curved and linear products.

The results suggest that men and women prefer curved items, and that parts of the brain that are highly correlated with \"emotion\" trigger activity.

\"In another Harvard brain imaging study, sharp objects such as Square watches and sharp sofas were seen.

These images trigger activity in another part of the brain-the part that handles fear.

Sharp objects have long been a sign of physical danger, so our brains begin to associate sharp lines with threats.

While there are obvious exceptions to each rule, this helps a lot to explain the general appeal of Coke bottles.

The curved design uses our brains to pull our hearts.

It\'s not just the curve that affects your shopping decisions.

Function is very important.

How easy it is to open a package, how easy it is to exit every time, how easy it is to store, and how easy it is to handle everything that affects your purchase.

One of the most important factors is portability.

In other words, how easy a product is to grasp has a huge impact on your purchase.

In Issue 2008, New York magazine noted that Coca-Cola changed its 2-

To make it easier to hold and dump, one bottle per liter.

This change led to a substantial increase in sales-more than 2-

Experienced Pepsi bottle per liter.

When a product is easier to buy than other products-when all other products are equal-you will buy this product more often.

This means that your purchase decision can be influenced by seemingly insignificant things like the shape of the package.

A factor you may not even know.

Manufacturers of diapers understand this concept.

They provide a big economy.

The size of the diaper is packed, but it also provides small ones.

Now-Why would parents choose smaller packages when larger packages clearly offer better value?

The answer is that many parents in the grocery store have a child on one arm.

Smaller paper urine bags are easier to carry with their free hands.

Most liquid detergents have handles.

The same is true of large bottles of milk and juice.

The handle is not only to make pouring easier, but also to make shopping easier.

Packaging design can have a huge impact when you\'re shopping at grocery stores.

Today, a typical grocery store has about 45,000 items, and customers buy an average of 50 items in 50 minutes.

At this rate, the decision is made in nanoseconds.

It\'s interesting because most shoppers-64% of them-say they will buy from the shelves because of the packaging of the product-don\'t know in advance.

My wife mentioned that she bought her hands.

The soap dispensers in our bathroom are completely based on the packaging design-she just wanted them to look good.

This is why packaging is critical when buying on impulse.

The best design injects functionality into emotions.

Show the product well and create a little desire.

But this is not all that has to be done.

A good package must contain the product in an efficient way

Both liquid and solid.

It must protect the product from damage during transportation.

It must protect the product from pollution, moisture, insects and temperature fluctuations.

It must communicate ingredients, cooking instructions, origin, size, weight, quantity, warning, company information and bar code.

Packaging must be sustainable.

In 7 seconds or less, this package lightens any fear of it-especially if you \'ve never tried it before.

Color psychology must be applied.

Packaging must meet the needs of shoppers from purchase to processing.

It has to be packaged with a unique brand.

The best packaging encourages you to touch it.

Because once in contact, the possibility of buying will soar.

90% of consumers

Use boxes and bags after purchase, so it takes a long time for good packaging.

According to the Harvard Business Review, less than 3% of new products can produce enough first

Sales for a year to survive.

This is why packaging design is an art.

Many product designs have stood the test of time.

Put . . . . . . Triangle chocolate bar.

Its unique triangle has a history of more than 100 years. (

Prove that some sharp objects do work! )

As you can imagine, it\'s not easy to stand out from the crowded chocolate market.

Founded in Bern, Switzerland, in 1909, Theodor Tobler filed a patent for the formula and triangle.

For a long time, it has been thought that he was shaped from the Swiss Alps, just like Matt Horn, pictured on the package.

But it\'s more sexy.

Tobler is inspired by Paris\'s Folies Bergere, where charming female dancers always end their performances by forming a human pyramid. Who knew?

The unique style also has the same unique marketing strategy.

Toblerone is mainly sold at the airport.

It\'s said to be the third.

Best-selling products on duty

Free shops after alcohol and tobacco account for more than 40% of Swiss chocolate exports.

The success of Toblerone can largely be attributed to an overwhelming design concept-which can be identified even in the dark.

The product design can also change a category completely.

When Tide launched Tide Pods in 2012, it took an amazing 68% of the market in less than a year.

This is a major innovation.

The small and round Tide Pod means that there is no measurement, no pouring, the container is easy to carry, and it provides great convenience for throwing the pod into the washing machine.

The time for the renovation of laundry is ripe.

That\'s why P & G launched Tide Pods, which has a marketing budget of $0. 15 billion.

This is one of the few categories with a penetration rate of 100%.

Everyone has to wash clothes.

Great success in new product design.

Until the unique shape of the product becomes a problem.

According to a report by CBS, in the first year alone, more than 17,000 children under the age of 6 took in tidal pods or squeezed liquid into their eyes.

There is a child every hour.

The problem is the new packaging.

Small, round, colorful pods are like candy or teething toys.

P & G had to make major changes in design.

First of all, they make the tide pool opaque, so the kids are tempted to not see the pods.

They have three bathtubs.

Lock the covers to make them more difficult to open.

Tide later launched a new commercial: this is a very unusual commercial advertisement because it does not sell innovative products, but warns parents of the harm of innovative products.

The launch of the tide became a warning.

Sometimes, product design has unexpected consequences.

There are many reasons to update existing product designs.

Sometimes, the composition of the product changes.

Some products need cosmetic surgery.

At other times, the product needs to change the negative perception.

Manufacturers of tropical orange juice are facing the latter.

Although Tropicana is a 800-pound gorilla with a market share of 33% and more than 8 feet of frozen space in grocery stores, research shows that orange juice is thought to contain sugar-added ingredients.

But according to Tropicana, it is 100% pure orange juice with no sugar added.

In order to strengthen the existing interests, the company decided to update the packaging.

For decades, Tropicana\'s carton and kettle have been designed in a simple way.

So the company hired a top design company to develop a new look: The new design was awarded 20 different trademarks and developed 30 in 5 months.

When the new Tropicana was put into the market, it immediately responded.

Between January 1 and February 22, sales fell by 20%.

The decline is a bit shocking for a category leader.

So in February 23, Tropicana made a big decision-it re-used the old packaging.

Tropicana not only lost 20% of sales, but also spent $35 million on design changes and advertising.

There is another urgent reason.

Competitors like Minute Maid have already doubled. digit gains.

Tropicana did a about-

Faced so quickly, it had to act quickly to recover its customers. It was a case-

Research what is wrong with product design.

When the brand makes a huge change in the familiar packaging, it usually also makes the shopper feel that there is also a huge change in what is inside.

This creates a problem of trust.

But Tropicana did not change its juice.

In fact, the reason for the redesign is to reassure customers that Tropicana has not changed at all-it is still sugar --

100% pure orange juice free of charge.

Also interesting is the enthusiastic connection of the customer with the old \"straw\"in-the-

The \"orange\" graphic is not shown in the study.

This powerful visual effect has made such a big contribution to Tropicana\'s income, but internally, it is thought to be outdated and consumable.

When all this has been said and done again, many critics compare the tropical packaging disaster to the New Coke.

A huge change, then a massive retreat.

This is a proper analogy.

Because Tropicana is ours. by Pepsi.

Like orchids, brands have to overcome many shortcomings.

This could be a grocery store with a bad shelf location, possibly a price war, maybe a competitor with a deeper pocket, or maybe a new brand that follows.

But excellent packaging design is a silent salesperson.

This is the lesson Tropicana learned on the difficult road.

Simple and undervalued strawin-the-

Orange graphics are a huge emotional attraction for shoppers.

The Pyramid shape of Pyramid lerone makes it stand out in a crowded market, working hard at work

40% of the Swiss chocolate exports are free shops.

This silent marketing technique also highlights the subtle way that design speaks to us on a subconscious level.

How easy it is to grab a product to influence your decision to buy it.

You may think it\'s the price and the taste, but the decisive vote may be the fact that it has the handle.

There are also famous Coke bottles.

Curves, iconic, are designed to pass the final Test.

This may be the key to all excellent packaging designs.

It is even sold in the dark when you are affected.