#geofencing for seasonal event

[aniceguymarketing]

Geofencing for Seasonal Events Transcripts

Many of the apps you use on your phone–such as the weather–use GPS to know your location. Our partnerships with those apps allow us to build audiences with those specific devices. So when a person walks into an area where we have drawn a digital geofence, we can start serving ads to them throughout the day on their mobile devices or at home on their living room TV.

Here are three ways Geofence Marketing can help those who plan seasonal events: New Movers Event Retargeting Demographic Geofencing

If you’re interested in a demo of how this all can work for your seasonal event, request a free consultation today! at (615) 437-7542!

[askpyramidtechworks]

The Role of Social Media Marketing in Boosting Nagpur’s Hospitality Industry

Social media marketing has become a vital tool for the hospitality industry, especially in emerging cities like Nagpur, India. With its rapid urbanization and growing tourist appeal, Nagpur has seen a notable increase in demand for hotels, restaurants, and tourism-related services. Social media platforms like Instagram, Facebook,Linkedin and YouTube offer unique opportunities to showcase the city’s rich cultural heritage, local cuisine, and modern hospitality services to both domestic and international travelers. Here's how social media marketing can significantly boost Nagpur's hospitality industry.Digital marketing agency in Nagpur has become indispensable. In a city as diverse as Nagpur, where the hospitality industry, healthcare, and retail sectors are flourishing, social media is the bridge that connects businesses with local consumers. Askpyramid Techworks has observed that businesses that harness the potential of social media platforms see higher engagement rates, improved brand recognition, and significant returns on their marketing. By implementing 

Promoting Local Culture and Events to Help of Social Media

Leveraging Local Events Social media is an excellent platform to promote local events, festivals, and cultural attractions in Nagpur. Hospitality businesses can showcase the city’s rich heritage and how their offerings integrate with local traditions. Seasonal Campaigns Events like Nagpur’s famous Orange Festival, cultural fairs, or major business conferences can be used as the central social media marketing agency theme of marketing campaigns, attracting tourists to experience the city’s uniqueness while staying at local hotels or dining at renowned restaurants.

Example: A hotel could promote special packages during the Orange Festival, offering cultural experiences combined with stays, using Facebook and Instagram ads to promote it to tourists planning to visit during the season.

Cost-Effective Targeting with Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising, including Google Ads and social media ads, allows hospitality businesses in Nagpur to target specific audiences based on location, interests, behavior, and demographics. Whether they are targeting business travelers, leisure tourists, or event attendees, businesses can reach their ideal customers with precision. PPC campaigns are highly flexible, enabling businesses to control their budget and only pay when someone clicks on the ad, making it a cost-effective option for small to medium-sized enterprises (SMEs).

Localized and Hyper-Targeted Campaigns

PPC advertising allows hospitality businesses in Nagpur to run hyper-local campaigns that specifically target nearby residents or people visiting specific areas in the city. Restaurants, for example, can run PPC ads targeting people in certain neighborhoods, or even travelers near Nagpur’s major transit hubs like the airport or railway station. Similarly, hotels can run geotargeted ads aimed at tourists already in Nagpur who might be looking for last-minute accommodation options.

Hyper-Local PPC Benefits

Geofencing technology enables ads to target users within a specific radius of the business.Local keywords and phrases attract nearby customers looking for immediate services.Personalized ad copy that resonates with local culture or tourist attractions.

Increasing Brand Visibility

Wide Reach: Social media platforms like Instagram, Facebook, and YouTube allow hospitality businesses in Nagpur to reach a broader audience, not only locally but also globally. By showcasing their services, ambiance, and unique features, they can attract tourists, business travelers, and locals alike.

Visual Storytelling: The hospitality industry thrives on visual appeal. Hotels and restaurants can post high-quality images and videos that highlight their facilities, special offers, and experiences. This helps create an emotional connection with potential customers.visually appealing way and to engage with their audience through videos, testimonials,

Example: A boutique hotel in Nagpur can share behind-the-scenes footage of its day-to-day operations, customer reviews, or scenic views from its property, creating a virtual experience that drives interest and bookings.

As Mr. Kashif Ahmed, owner of Askpyramid Techworks, one of the best digital marketing agency in Nagpur, mentions, "Social media marketing is not just about creating posts; it’s about crafting campaigns that generate leads for Hotel in near me and other Nagpur hospitality industry. We aim for a strong engagement that translates into actual inquiries.

SEO plays a significant role here. A well-optimized website that ranks high on Google for keywords like best hotel in Nagpur” or “affordable hotel in near me” can attract organic traffic that is more likely to convert into genuine leads. These SEO-driven campaigns are often combined with PPC advertising for faster results. By bidding on high-performing keywords like hotel near me

"Generating leads for hospitality in Nagpur has become an art. Our digital marketing services are designed to attract customers through well-placed ads and compelling content.

Askpyramid Techworks Digital Marketing Agencies in Nagpur Driving Results

As digital marketing continues to evolve,Hospitality industry are placing their trust in Nagpur’s best digital marketing agency to lead the way.

[ecotemphva]

Optimizing Comfort and Efficiency: Comprehensive HVAC Services in Lisle and Advanced Heating Solutio

Comprehensive HVAC Services in Lisle

Lisle, a charming village known for its serene landscapes and community-oriented lifestyle, requires dependable HVAC services to cope with its variable climate. Whether it's the chilly winters or the sweltering summers, having a well-maintained HVAC system is crucial for the residents of Lisle.

Installation and Replacement

One of the cornerstone services provided by HVAC professionals in Lisle is the installation and replacement of heating and cooling systems. Companies like Perfect Air and Four Seasons Heating & Air Conditioning offer a range of options from high-efficiency furnaces to state-of-the-art air conditioning units. They assess the unique needs of each home, considering factors such as size, layout, and existing infrastructure to recommend the most suitable systems. This personalized approach ensures that residents not only receive systems that provide optimal comfort but also maximize energy efficiency, resulting in lower utility bills.

Maintenance and Repairs

Regular maintenance is vital for the longevity and efficiency of HVAC systems. In Lisle, service providers like K&J Heating and Cooling and McNally's Heating and Cooling emphasize the importance of routine check-ups and servicing. These services include cleaning filters, checking for leaks, inspecting electrical connections, and ensuring that all components are functioning correctly. Regular maintenance helps prevent unexpected breakdowns, improves system efficiency, and extends the lifespan of HVAC units.

In the event of a malfunction, timely repairs are essential to restore comfort. Lisle HVAC Services technicians are equipped to handle a wide range of issues, from minor repairs to major component replacements. Their expertise ensures that any problems are diagnosed accurately and resolved quickly, minimizing disruption to residents' daily lives.

Indoor Air Quality Solutions

Beyond temperature control, maintaining indoor air quality is a crucial aspect of HVAC services in Lisle. Dust, allergens, and other pollutants can accumulate in HVAC systems, affecting the air quality inside homes. HVAC professionals offer solutions such as air purifiers, humidifiers, and duct cleaning services to ensure that residents breathe clean, healthy air. Companies like Green T Services provide comprehensive indoor air quality assessments and recommend tailored solutions to improve the overall air quality in homes.

Advanced Heating Solutions in Homer Glen

Homer Glen, with its picturesque landscapes and family-friendly atmosphere, experiences a range of weather conditions that necessitate effective Heating Solutions in Homer Glen. Whether it's the harsh winter months or cooler autumn evenings, having reliable heating is essential for maintaining a comfortable living environment.

High-Efficiency Heating Systems

Heating efficiency is a top priority for homeowners in Homer Glen. Service providers like Air-Rite Heating and Cooling and Comfort First Heating and Cooling offer a variety of high-efficiency heating systems, including furnaces, heat pumps, and radiant heating solutions. These systems are designed to provide consistent warmth while minimizing energy consumption. High-efficiency models not only reduce utility costs but also contribute to a smaller carbon footprint, aligning with the growing trend towards sustainability.

Smart Thermostat Integration

Integrating smart thermostats with heating systems is a popular option in Homer Glen. Companies such as Assurance Heating & Air Conditioning offer the installation of smart thermostats that allow homeowners to control their heating systems remotely via smartphones or tablets. These devices learn user preferences and adjust settings automatically, ensuring optimal comfort while maximizing energy savings. Features like scheduling and geofencing help reduce energy usage when the home is unoccupied, further enhancing efficiency.

Radiant Floor Heating

Radiant floor heating is gaining popularity in Homer Glen for its efficiency and comfort. Unlike traditional heating systems that rely on forced air, radiant floor heating warms up the floor and radiates heat upwards, creating a consistent and comfortable temperature throughout the room. This method is especially beneficial for homes with high ceilings or large open spaces, as it eliminates cold spots and drafts. Companies like King Heating, Cooling, and Plumbing specialize in installing and maintaining radiant floor heating systems, providing a luxurious and efficient heating solution.

Emergency Heating Services

Homer Glen residents can also benefit from 24/7 emergency heating services offered by local providers. When heating systems fail during extreme weather conditions, prompt repairs are crucial to maintain safety and comfort. HVAC companies such as Integrity Heating & Cooling and Johansen & Anderson Inc. provide emergency services to quickly restore heating systems to full functionality, ensuring that residents are not left in the cold.

Conclusion

The diverse climate of Lisle and Homer Glen necessitates reliable and efficient HVAC and heating solutions. Whether it's through comprehensive HVAC services in Lisle or advanced heating solutions in Homer Glen, local service providers are dedicated to ensuring that residents enjoy optimal comfort and efficiency throughout the year. By investing in high-quality systems and regular maintenance, homeowners can not only improve their quality of life but also contribute to a more sustainable and energy-efficient future. As technology continues to advance, the integration of smart solutions and high-efficiency systems will further enhance the ability to create comfortable and environmentally friendly living spaces.

[visionwebppc1]

Geo-Targeting Strategies for PPC Success in Los Angeles

Geo-targeting plays a crucial role in the success of PPC campaigns, especially in a diverse and dynamic market like Los Angeles. Here, we delve into the significance of geo-targeting, how to customize campaigns based on different neighborhoods or districts, and the effective use of location-based data for enhanced targeting.

Understanding the Significance of Geo-Targeting in Los Angeles PPC CampaignsGeo-targeting allows advertisers to tailor their campaigns based on the geographical location of their audience. In Los Angeles, where neighborhoods can vary significantly, understanding the local landscape is vital. Explore the impact of localized targeting on click-through rates, conversion rates, and overall campaign performance.

Customizing Campaigns for Different Neighborhoods or Districts in Los AngelesLos Angeles is a city of neighborhoods, each with its unique characteristics and demographics. Learn how to create customized campaigns that resonate with specific areas, considering factors such as cultural nuances, local events, and neighborhood preferences. Case studies can highlight successful campaigns that utilized this approach effectively.

Leveraging Location-Based Data for Enhanced TargetingIn the era of data-driven marketing, utilizing location-based data can significantly boost the precision of PPC targeting. Discuss the various data sources available, including mobile device data, IP addresses, and geofencing technologies. Explore real-world examples of businesses that have successfully used location-based data to refine their PPC strategies in Los Angeles.

Case Studies: Geo-Targeting Success Stories in Los AngelesShowcase case studies of businesses or agencies that have achieved remarkable results by implementing advanced geo-targeting strategies in Los Angeles. Highlight the challenges they faced, the solutions they implemented, and the measurable impact on key performance metrics. This provides actionable insights for other advertisers looking to optimize their local targeting.

Best Practices for Geo-Targeting in Los AngelesProvide a comprehensive guide to best practices for geo-targeting in the Los Angeles market. Cover topics such as the optimal use of location modifiers, setting up location bid adjustments, and refining ad schedules based on local peak times. Practical tips can help advertisers implement these strategies effectively.

The Role of Geo-Targeting in Multi-Channel Marketing CampaignsExplore how integrating geo-targeting across various marketing channels can create a cohesive and impactful strategy. Discuss the synergy between PPC, social media, and other advertising channels when employing localized targeting. Provide insights into creating an omnichannel approach for a seamless customer experience.

Adapting Geo-Targeting Strategies to Seasonal Trends in Los AngelesLos Angeles experiences unique seasonal trends and events that can impact consumer behavior. Guide advertisers on how to adapt their geo-targeting strategies to align with these trends, whether it's catering to tourists during specific months or capitalizing on local festivities. Timely adjustments can lead to increased relevance and engagement.

Addressing Challenges and Pitfalls in Geo-Targeting for Los Angeles PPCWhile geo-targeting offers numerous benefits, it comes with its challenges. Discuss common pitfalls advertisers may encounter and provide solutions to mitigate these issues. Whether it's dealing with overlapping target areas or adjusting strategies for rapidly changing neighborhoods, addressing challenges head-on ensures more effective campaigns.

Future Trends: Evolving Geo-Targeting Strategies in Los AngelesExplore the future of geo-targeting in Los Angeles PPC campaigns. Discuss emerging technologies, such as augmented reality (AR) and location-based mobile advertising, and their potential impact on local targeting. Forward-thinking advertisers can stay ahead by understanding and incorporating these trends into their strategies.

Link to Mobile PPC Optimization: Los Angeles Edition

Mobile PPC optimization goes hand in hand with geo-targeting, especially in a tech-savvy city like Los Angeles. Explore the seamless connection between these two strategies and provide a link to our comprehensive guide on optimizing PPC campaigns specifically for mobile users in Los Angeles.

These articles aim to provide a deep dive into the world of geo-targeting for PPC campaigns in Los Angeles, offering actionable insights and practical tips for advertisers looking to enhance their local targeting strategies.

[vihaan-digitals]

Local Performance Marketing: The Ultimate Guide

Local Performance Marketing: The Ultimate Guide

Conquering your local market with data-driven strategies

In today’s digitally driven world, local businesses face an increasingly competitive landscape. To stand out and thrive, embracing Local Performance Marketing (LPM) is no longer optional, it’s essential. This guide will equip you with the knowledge and tools to master LPM, driving targeted leads and boosting your local business growth.

Breaking Down LPM: What’s the secret sauce?

LPM isn’t just about throwing marketing tactics at the wall and seeing what sticks. It’s about strategic, data-driven marketing specifically tailored to your local audience and business goals. Here are the key pillars of LPM:

Local SEO: Optimizing your online presence to rank high in local search results. This includes claiming and optimizing your Google My Business listing, using relevant local keywords, and building backlinks from local websites.

Social Media Advertising: Hyper-targeting local audiences on platforms like Facebook, Instagram, and Nextdoor with engaging content and laser-focused ads.

Pay-Per-Click (PPC) Advertising: Reaching out to potential customers actively searching for your products or services with targeted Google Ads campaigns.

Content Marketing: Creating valuable content like blog posts, infographics, and videos that resonate with local interests and drives organic traffic to your website.

The LPM Roadmap: Navigate your way to success

Implementing LPM effectively involves a series of crucial steps:

Know Your Audience: Deeply understand your target customer’s demographics, online behaviors, and local search habits.

Optimize for Local SEO: Claim and optimize your Google My Business listing, use local keywords strategically throughout your website, and build backlinks from local websites.

Be Mobile-Friendly: Ensure your website is responsive and optimized for mobile devices, as most local searches happen on smartphones.

Utilize Social Media: Build a strong presence on relevant platforms, engage with your local community, and run targeted advertising campaigns.

Leverage Local Partnerships: Collaborate with complementary businesses in your area for cross-promotion, joint events, and referral programs.

Pitfalls to Avoid:

Ignoring Offline Marketing: While LPM is crucial, don’t neglect traditional marketing methods like print ads, local events, and sponsorships.

Ignoring Analytics: Track the performance of your LPM campaigns and adapt your strategies based on data insights.

Inconsistent Branding: Maintain a consistent brand image across all your online and offline Digital marketing channels.

Setting and Forgetting: Regularly monitor and adjust your LPM campaigns for continuous improvement.

Advanced Tips & Tricks:

Hyperlocal Targeting: Use geofencing and other hyperlocal targeting options to reach potential customers within a specific radius of your business.

Seasonal Campaigns: Tailor your campaigns to seasonal trends and events in your local area.

Leverage Local Media: Partner with local newspapers, radio stations, or influencers for increased exposure.

Must-Have Tools for LPM:

Google My Business: Manage your online presence across Google Search and Maps.

Google Search Console: Track your website’s performance in local search results.

Social Media Management Tools: Schedule posts, analyze performance, and engage with your audience.

Local Business Directories: Get listed on relevant online directories like Yelp and Foursquare.

PPC Advertising Platforms: Manage your Google Ads campaigns and track their performance.

Remember:

Implementing LPM is an ongoing process, not a one-time fix. By consistently applying the strategies outlined in this guide, you can effectively reach your target audience, boost local foot traffic, and drive sustainable growth for your business.

Ready to unlock the full potential of your local market? Start exploring Local Performance Marketing today!

[advantageintegratedmarketing]

How to Make Advantage of Geofencing in Outdoor Advertising?

Outdoor advertising's allure and effectiveness remain unmatched for marketers in today's always-connected, digital-first society. However, the core of modern marketing is amalgamation, which combines traditional and digital tactics to produce a powerful marketing mix. Let’s understand about geofencing in outdoor advertising.

Using GPS, RFID, Wi-Fi, or cellular data, geofencing is a location-based approach that establishes a fictitious wall around a predetermined geographic area. A mobile device entering this area sets off a trigger, which may result in a notification, text message, or even a triggered event inside a mobile app. It's comparable to casting a net around a specific area and catching potential clients as they enter.

With businesses looking for more precise and effective ways to target their clients, geofencing in advertising has emerged as a game-changing strategy. With the help of this technology, advertisements commonly entice consumers to interact with a brand or visit a physical site by sending customised messages or offers to their cellphones.

To set up a geofence, advertisers create a geographic boundary around a business, an event location, or a specific area where they believe their target audience will be. This border can encompass anything from a single structure to a whole city. After creating this virtual barrier, numerous triggers are set up to activate when a device passes it.

Why Combine Geofencing with Outdoor Advertising?

Increased Engagement

Real-Time Relevance

Improved Targeting

Seasonal and Time-Based Targeting

ROI Measurement

Cost-Effectiveness

Right now, outdoor ads are going through a dynamic period. Outdoor advertising is about to enter an exciting new era, one that offers the possibility of greater involvement, measurability, and eventually, greater marketing success. Geofencing is a game-changing advertising tool when it comes to targeting and engagement of outdoor advertisements. Technology presents incredible opportunities for marketers to interact with their audience, but it also presents challenges and moral quandaries. However, when implemented wisely and effectively, geofencing can significantly increase the effectiveness and return on investment of advertising campaigns.

Adopting this integrated strategy opens up a new universe of opportunities by providing a level of involvement and measurability that stand-alone methods do not.

[msminfotech]

Live Mobile Location Tracker Online

How To Trace Lost Cellphone With Live Mobile Location Tracker Online App

So it was a hectic day for me and my teammate. We had this important presentation and it was almost the deadline. We spent the whole night at the office. Thanks to my colleague who lost all the major progress when he spilled his coffee on his laptop. But that was not even the end. Next morning when he was on his way to the office he missed his bag in the metro.

Yes, you can say it was our hard time as nothing was going our way. He was very worried as it was a company-owned gadget and he had to pay a fortune if he did not get it back.  I remember he was all panicked and frightened when he came to the office. He told me he has made some calls and has even assigned a person to go to the metro station but it was not the time to think about that. We had an important presentation coming up and I wanted him to focus on that.

Beyond our expectations and how bad our time was unexpected, the presentation went very well. Give us credit or not but we were sleep-deprived running on coffee and lost an important gadget right before the event but we handled it well.

Now after that, we were planning to go to the station to find the laptop when our boss came to us. He was there to praise us but had also listened to our laptop-finding mission talk. He asked about it and obviously, we had to tell him all the details. He asked us to go to the IT department and tell them to track the location of the gadget.

He told us that the organization uses an employee monitoring tool and the location tracking feature is part of the deal. In case this employee monitoring thing is new for you as well like us we are here to let you know about the details.

Employee Monitoring Feature:

Employee monitoring is rather a common trend in the US and almost everyone uses it to keep a check on the employees. All you need to do is install the app on the company-owned device and you are good to go. We promised to not play Ariana grande songs in the background in the official hours after that.  No need to search if it is legal or not as it is if and only if the employer is using the company-owned device for monitoring. Moreover, physical access to the target device is necessary at the time of installation.

Live Mobile LocationTracking Online App:

best phone tracking app or GPS location tracking feature lets the user know bout the real-time online location of the target device. You can know about the pinpoint location whenever you want. The GPS location tracking feature also keeps the record of all history of the target gadget as well. Thus in a case unlike us, you lost the gadget in the theft attempt or miss it for more than a day even then you can know about the history of the whereabouts of the target device.

Uses:

Employers use this feature to keep a track of the target employee’s whereabouts and pinpoint a location. As ultimately the gadget location will show the location of the employees.

One can find the track of the lost device very easily with the help of the live mobile location tracker online

Use it as parental control or employee monitoring as the GPS location tracking feature and geo-fencing can be very handy in the given situation.

Geo geofencing feature offered by the OgyMogy spy app lets the user make a virtual safe and restricted zone on google map.

The app reports any movement around the marked zone.

Thanks to the live mobile location tracker online feature offered by the OgyMogy spy app we found our gadget safe and sound. Visit OgyMogy.com for more interesting features.You can use the app for android as well as Mac and Windows spy app. Select the monthly,seasonal or yearly package and use the app remotely. You can eve use the gps feature for yourself as well.

https://msminfotech.com/live-mobile-location-tracker-online/

[davidbeam-blog1]

How Can Tracking Software in Saudi Arabia is Helping Customers During Coronavirus Attack

TrackQlik #1 Tracking Software in Saudi Arabia is helping all sizes and industries, from the littlest to the biggest multinational firm, improving the "last mail Tracking" process is significant for benefit. The expression "last mail" alludes to something from the neighborhood conveyance focus to a client's entryway, similar to a stockroom or focal kitchen. Despite the fact that the last mail as a rule has the briefest ways to flexibly chain the board, it is brisk and simple to improve the final mail Tracking courses without any devices or skill. 

TrackQlik #1 Tracking Software in Saudi Arabia

Tracking Software in Saudi Arabia offers Last-mile conveyance tracking where the admin or business proprietor can appoint various errands to the specialists and track them continuously. The clients can likewise follow the operators and become more acquainted with about the evaluated season of appearance of the specialist. 

Tracking Software in Saudi Arabia helps in delivering the administrations or items to the clients on-schedule. It additionally gains the client's trust by collecting electronic conveyance verification from the clients. It very well may be adjusted to different industries like Field administration, Logistics, Retail, E-business, and numerous different industries that help to follow and deal with their field operators. 

Advantages of Tracking Software in Saudi Arabia: 

Warnings to Customers: 

SMS warnings will be sent to the clients in the event that there is any postponement in the conveyance of the item or the item is out of conveyance. The clients need not call the specialist co-ops for development. 

Live tracking of specialists: 

The clients can without much of a stretch view the constant appearance information of the operator on a live guide which even encourages them to plan their day appropriately if there should be an occurrence of any deferral in the appearance of the specialist because of Tracking Software in Saudi Arabia. In the event that the specialist is postponed because of a traffic issue, the clients will become more acquainted with the area of the operator and his aides in maintaining a decent connection with the clients. 

Estimated time of arrival of the Agents: 

The clients will become more acquainted with about the assessed season of appearance of the operators to the destination. The clients will get refreshes about the appearance season of the specialists or incase of any defer they will get told. This encourages the clients to design their day appropriately. 

Inclinations: 

The clients have the choice to choose their preferred date and season to get the item or the administration. Tracking Software in Saudi Arabia will be useful for the clients to get the item at a helpful time. 

Shrewd and Optimized course: 

The best and the most limited course will be recommended to the specialists, with the end goal that a greatest number of conveyances should be possible in minimum time. Along these lines, the admin can get more benefits and even the client will likewise get the item conveyed in less time. 

Conveyance Proof: 

When the item conveyance is done, the electronic verification of conveyance alongside the e-mark of the client will be submitted to the specialist. This will be useful to the admin and the client to know whether the specialist conveyed the item to the original client. Through this Tracking Software in Saudi Arabia the item can be conveyed on-time earning consumer loyalty.

TrackQlik Features:

· Mobile Biometric Digitization with Voice & Facial Recognition

· Field Survey 

· GeoFencing Software

· Field Document Verification

· Field Force Data Collection

· Field Force Request Management

· Field Force Route Optimization

· Field Force Task & Expenses

· Field Service Management

· Order & Delivery Tracking

· Transportation & Fleet Tracking

· Mobile Forms & Field Data

· Field Service Visibility & Management

Services TrackQlik offer:

· Survey Digitization Services

· Quality & Quantity Assurance

· Field Inspection & Surveillance

· Digital Stock Reconciliation

Click to Start Whatsapp Chatbot with Sales

Mobile:+966547315697

Email: sales@trackqlik.com

[arplis]

Arplis - News: Amazon’s Holiday Lineup Brings New Echoes, a Smarter Alexa, and a Fancy Oven

In what’s quickly becoming a new fall tradition, Amazon’s unveiled a revamped, refreshed lineup of products just in time for consumers to start planning their holiday shopping. With updates and new additions to its Echo, Ring, and Alexa lines, Amazon is clearly trying to extend its reach into new territories. Here’s what’s new. Ring in the Holidays Amazon actually owns more than one home security and smart home brand, but today’s event focused on the Ring lineup, including new camera options and an intriguing upgrade kit for existing systems. The Ring Retrofit Alarm Kit is aimed at homeowners with older, existing security systems in place. The idea being: Maybe you’ve moved into a house where the previous owner had a wired security system. The Retrofit Alarm Kit ($199, or bundled with the Ring Alarm Hub for $375) lets you reuse that framework for a new, Ring-based security setup. That bundled cost slots in between the list prices for Ring’s 10- and 14-piece home security kits. Later this year, the Ring Doorbell Elites will learn some new tricks, care of Amazon’s Alexa voice assistant. Soon, the smart doorbells will be able to respond to visitors and make requests, like asking delivery services to leave packages at the door, or offering to take a message when you’re not home. The company also announced a pair of new security camera options available starting today: the Ring Stick Up Cam ($100) and the Indoor Cam ($60). The former can be placed in a variety of spots, integrates with Ring doorbells, and can run off batteries or solar if a wired connection isn’t available. The Indoor Cam is meant for, wait for it … indoor settings and Amazon pointed out it only records footage when you’re not home. An Echo for Every Room The Echo line of smart devices adds several new form factors — some more traditional than others. On the traditional side of things: There’s the upcoming Echo Dot with Clock, which unsurprisingly looks an Echo Dot with a clock ($60). An updated, standard Echo smart speaker is also on the way this holiday season, with looks borrowed from last year’s Echo Plus and a price of $100.  Image courtesy Amazon There’s also a new smart display option in the Echo Show 8, which boasts an 8-inch screen that slots in neatly between the existing Echo Show’s 10.1-inch display and the Echo 5’s 5-incher. Demos of live and on-demand Food Network content suggested this new option would be a good fit in the kitchen. The $24.99 Echo Flex plugs directly into power outlets and accepts accessories like night lights and motion sensors, making it a good option for augmenting an existing home security setup.  Images courtesy Amazon In the premium audio category, Amazon appears to be aiming for Sonos and Apple with its Echo Studio smart speaker. The compact unit houses several drivers, including a downward-facing bass driver, and supports 3D audio. At $200, it significantly undercuts Apple’s $299 HomePod and the $499 Sonos Play 5. Speaking of challenging Apple, the Echo Buds are coming for the holidays to compete with the AirPods and other wireless headphones. The in-ear units boast noise-reduction tech from Bose and a $129 price that compares well with Apple’s AirPods, which start at $159 and don’t have a noise-reduction feature. On the more adventurous, quirky end of the spectrum, there’s the Echo Glow, a tabletop light-up orb that can change colors and intensity. While some might scoff at its usefulness, its $30 price might put it in, “Yeah sure, why not?” territory with shoppers. Image courtesy Amazon And then there are the Echo Frame and Echo Loop: a mic-equipped pair of prescription eyeglasses and ring, respectively. If those sound a bit outside the mainstream, the invite-only availability should confirm these are more on the experimental side, as Amazon continues to tinker with adding voice-controlled smarts to everyday items. Alexa, What’s New with You? Amazon’s popular voice assistant will also learn some new tricks this holiday season, but the company is stressing the importance of privacy in particular — no doubt in response to recent concerns about various voice assistant services relying on actual humans to listen in on conversations. To that end, you’ll soon be able to say, “Alexa, tell me what you heard,” to review what the voice assistant picked up and, if needed, you can delete those recordings. The company is also promising a more natural voice, in line with similar promises from Apple and its Siri assistant. You can also purchase celebrity voices like Samuel L. Jackson for $1 if you want to add a little Hollywood to your home. Alexa Communications for Kids offers parental controls to limit who children can talk to on, say, their Echo Dot Kids Edition. Support for services like Canvas and Coursera mean Alexa could potentially update parents on their kids’ progress at school. Image courtesy Amazon Amazon’s also trying to expand Alexa’s reach in the kitchen. Last year saw the release of a $60 microwave with Alexa support and the company is following that up with a Smart Oven that combines a microwave, convection oven, air fryer, and food warmer into a voice-controlled $250 appliance. What Else did Amazon Discuss? Amazon also announced a new program called Certified for Humans, where products are deemed worthy if a panel of actual humans can confirm setup, installation, and (if needed) updating are struggle-free.  The company also teased an upcoming pet tracker called Fetch. The device supports geofencing, allowing you to set up invisible boundaries and receive alerts if your furry friend ventures beyond those lines. Amazon said it will try to make Fetch happen next year. Proceeding to Checkout In a lot of cases, Amazon’s aggressively priced products are more like gateways to its services. What’s a Fire TV without Prime Video, after all? And if its monthly plans aren’t strictly required for products to function, the company tries to make adding a subscription service fairly enticing. Ring Protect Plus, for example, adds 24/7 monitoring to your Ring home security system for $10 a month. But whether Amazon’s trying to hook you into monthly payments or just selling you an oven, the onslaught of products is about embedding the brand further into our everyday lives. For better and worse, Amazon prides itself on the sheer volume of choices it offers. The company’s evolved far, far beyond its relatively humble beginnings as an online book retailer and this year’s product lineup is just the next step in the company’s relentless expansion. And as we march toward the holiday season, Amazon would likely love for us to deck the halls, kitchens, bedrooms, and entryways with its gear. #ForTheHome #HomeSecuritySystems #ConsumerElectronics #HomeSafety&Automation #HomeAppliances

Arplis - News source https://arplis.com/blogs/news/amazon-s-holiday-lineup-brings-new-echoes-a-smarter-alexa-and-a-fancy-oven

[spendingmemorialday-blog]

Step by step instructions to Make a Custom Wedding Snapchat Filter

Need to customize your wedding (and related occasions) significantly more? Make a Snapchat geofilter your visitors will love—here's the manner by which to do it.

ISTOCK

One of our preferred parts about weddings (other than praising the official association of two love feathered creatures, obviously) is the way couples are allowed to customize each part of their day, from their function passageway stylistic theme to their wedding favors. In any case, there's single direction to truly raise the stakes: alter your own wedding Snapchat channel! Making a Snapchat geofilter for your wedding gives you a chance to put an individual stamp on everybody's day-of Snaps—and it couldn't be simpler to do. (Furthermore, with the Snapchat Memories highlight, you'll all have the option to spare and remember your preferred wedding minutes with your customized channel as well.) obviously, these unique geotags aren't only for the big day itself. You can likewise make one for each other related occasion! Pondering where to start? Here's actually how to get your very own Snapchat channel, in addition to progressively significant deets about this one of a kind wedding point of interest.

What Is a Custom Snapchat Filter?

Snapchat wedding geofilters are just custom Snapchat channel plans you can make, purchase and make accessible for visitors to use at your matrimonial occasions. Anybody can make their own Snapchat channel for any event(s) directly in the Snapchat application. You could have one custom channel for your commitment party, another for the shower and single guy/ette, and another for your wedding end of the week. When you've made and obtained your channel, it works equivalent to some other Snapchat channel: Snap a photograph and swipe until you see your special structure. At that point send!

The most effective method to Make a Snapchat Filter for Your Wedding

It doesn't take a degree in visual communication to make your own wedding channel—guarantee. Simply pursue these simple advances:

Open your Snapchat application to the camera screen

Head to your profile by hitting the symbol in the upper left corner of your screen

When you're in your profile, tap the settings symbol in the upper right corner, at that point look down to tap "Channels and Lenses" (this will take you to another screen)

Tap "Begin!" at that point "Channel" (note: You can likewise make a custom focal point by clicking "Focal point")

Pick the sort of occasion you need to redo—either make a specially craft without any preparation or select one of Snapchat's accessible formats (browse classes like "Weddings", "Unhitched male/ette" and "Festivity")

From that point, your screen is your canvas: Deck out your channel with content, pictures, stickers, fringes and the sky is the limit from there

Happy with your channel? Hit the checkmark symbol and select the time allotment you need it to be dynamic during

At that point, select where you need the channel to be accessible (consequently why Snapchat channels are now and then alluded to as geofilters and geotags)

You're nearly done—astounding. Presently it's an ideal opportunity to name your wedding channel, affirm the subtleties and submit it for endorsement

Once submitted, Snapchat will tell you when it's been affirmed and request that you affirm installment (truly, it costs cash to make a geofilter)

On the off chance that you'd preferably utilize your work area to make your Snapchat channel, you can through the application's site. That is likewise the most effortless spot to transfer a plan in the event that you've acquired one from an outside source—more on that privilege ahead.

Step by step instructions to Buy a Snapchat Filter for Your Wedding

You likewise have the alternative of charging a customized Snapchat channel or altering a layout you buy from another person. On the off chance that you need to purchase a Snapchat channel, we prescribe perusing Etsy—the online commercial center has choices intended for all intents and purposes any topic, season, area or taste. (What's more, if nothing strikes your extravagant, you can work with one of its venders to make an absolutely bespoke choice!) obviously, this will up your Snapchat channel's cost (you'll need to pay for the craftsmanship notwithstanding Snapchat's typical expense) however fortunately, there are loads of moderate downloads to look over.

The procedure looks somewhat changed relying upon who you purchase a Snapchat channel from. Some Etsy merchants will structure a unique geotag only for you. Others will change a format they've just made utilizing your data and shading palette. In the two cases, they'll regularly send you a fake up to favor before settling things. In some cases, for an additional charge, the craftsman will likewise transfer the document and present every one of the subtleties to Snapchat for you. On the other hand, you can buy an editable format to download, modify and submit yourself.

Get shoppable motivation for the abovementioned, underneath:

Here's a case of an in vogue moment download with rave surveys. You can modify the content that shows up on the chic rose gold background yourself.

Printable Moment rose gold foil wedding Snapchat channel editable layout, $6, Etsy.com

Custom couple representation flower wedding Snapchat channel

This dealer will make a custom representation of you and your mate—how cool. Include exceptional subtleties—like your wedding blooms or even your pooch—to the structure to truly amazing.

Natural mountain wedding custom Snapchat channel

This Etsy shop sells huge amounts of really editable layouts, from this geofilter ideal for a provincial mountain wedding to a progressively present day, watercolor-washed one.

We like this wedding channel's neon light-motivated content and assortment of background choices, including these fun palm leaves. Consider sparing this "wedded AF" plan for after the "I do"s when you're genuinely "hitched AF." (And remember to set up a sign educating visitors to utilize it at your gathering!)

To what extent Will Your Snapchat Geofilter Last?

It's up to you. Your channel can last somewhere in the range of two hours to half a month. Keep in mind when we referenced you could actually purchase various channels for every one of your wedding occasions? Indeed, you additionally have the choice to make one channel that goes on for a few occasions (state, from Friday night welcome mixed drinks through morning-after early lunch). This is certainly the best approach in case you're searching for a progressively strong structure tasteful.

You'll additionally need to guide out the zone, or Geofence, where you need your geofilter to be accessible (this guarantees just those at or close to your gathering area can utilize the channel). You're free to keep your Geofence little, state, around your occasion scene just—however you can likewise extend it to cover a bigger territory that incorporates spots like close-by inns where visitors are staying (hi, preparing Snaps!).

The amount Does a Snapchat Geofilter Cost?

What amount is a Snapchat channel? It relies upon elements like to what extent you need it to last, how huge your Geofence is, and how prevalent your gathering area is for different occasions utilizing channels. On the off chance that this is one detail you can't survive without, remember to account for it in your wedding spending plan.

Instructions to Share Your Personalized Snapchat Filter

The most ideal approach to educate everybody regarding your custom channel is on your wedding site, by listening in on others' conversations and with obvious updates at your festival (attempt a charming sign at the bar or imprinted on the projects). Ask your wedding gathering to watch out and spread the news previously and during the merriments as well. Additionally, feel free to show others how its done: If you and your wedding gathering snap photographs utilizing your channel, every other person will need to participate.

On the off chance that we have one recommendation, it's to play around with your wedding geofilter. Need a clever gathering plan of your Bitmojis flying out of a wedding cake? Do it. Inclining toward a rich flower theme for a commitment gathering or wedding party channel? Sounds immaculate. You're paying to make this detail really yours—so don't be timid.

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Plastic Bank

The goal for March 4th by Paul Brookes: 

- 5 snap geo filters mockup (Plastic Responsibly)  - 3 Responses snaps for children

Part of the campaign is looking at how we can educate the next generation 

Snapchat is on the rise in a big way. The popular photo-sharing and messaging app is becoming so big that even other social networks – like Facebook and Instagram – are beginning to incorporate their own versions of Snapchat’s unique features.

Check out some of these statistics: 158 million active users creating 2.5 billion Snaps per day, with 9,000 Snaps every second. That’s a huge user base that you can leverage into potential supporters!

Why Snapchat and Facebook? 

Check out some of these statistics: 158 million active users creating 2.5 billion Snaps per day, with 9,000 Snaps every second. That’s a huge user base that you can leverage into potential supporters!

Snap to it

Snapchat’s two most famous functions are “Snaps” and “Stories”. The former is a quick photo you can take with the app that gets sent via messaging to friends, but then it deletes itself after 10 seconds. When it comes to Snaps, you can still save good ones before they disappear forever by saving them to your Memories tab – that way, anyone can view your curated collection of individual Snaps.

And then there are Stories – a feature which, as we mentioned, is rapidly spreading across other social networks as well. Stories are little video collections of your Snaps that you can put together which only last for 24 hours. Stories don’t have to be sent directly to your friends – instead, they can be visible for everyone to watch.

How nonprofits can use Snapchat

On the surface, these two functions seem pretty Millennial-focused and probably more used by teens sending each other selfies. But your nonprofit can leverage Snapchat to give a creative spin on visual storytelling – something that’s super important in terms of inspiring people.

For example, if you’ve got a peer-to-peer event happening, why not collect a few Snaps to Stories or Memories that show off how much fun everyone’s having and what a big impact the event is having on the community?

If it’s new donors and participants you’re looking for, try putting together some Snaps that tell a cohesive narrative when you put them into Stories. For example, if you work at an animal shelter, you could assemble Snaps of cute animals that are up for adoption. If you have a charity that works with impoverished people, put together some before-and-after Stories that show how your company is helping change lives for the better.

Geofilters!

Geofilters are another clever way to use Snapchat to promote your nonprofit. To understand geofilters and how they work with Snapchat, let’s break the word down: filters and geofencing.

First, filters in Snapchat are one of its defining – and super dynamic – features. They allow you to overlay fun animations or special effects on top of the photo you’ve snapped. (There are also lenses, which put the effects overtop of the photo while you’re snapping it.)

A geofence refers to the GPS coverage of geographical area, putting boundaries around it like a virtual fence. It’s perfect if you’re looking to restrict usage of a filter to only a specific region or venune.

Combining geofencing with an exclusive Snapchat filter for an event – also known as a geofilter – is a prime way to get supporter-created content online. Geofilters have a few restrictions: namely, you can’t put your nonprofit’s email, phone number, or hashtag on it, and you can’t use more than two lines of text. But what you can do is make it look pretty, exclusive, and fun, so even people who aren’t familiar with your nonprofit will want to use it!

Good Looks – Snapchat, Facebook Roll Out Built-In Charitable Functions

Research and insights: 

https://www.givegab.com/blog/nonprofit-guide-snapchat/

https://blog.swat.io/engage/7-examples-of-successful-user-generated-content-campaigns/

https://www.socialmediatoday.com/news/snapchat-launches-new-program-which-will-enable-publishers-to-source-user-g/532323/

http://www.care2services.com/care2blog/2017snapchat

https://www.theguardian.com/voluntary-sector-network/2014/jul/03/charities-how-to-use-snapchat

https://www.mainstreethost.com/blog/snapchat-facebook-charitable-functions/

https://blog.justgiving.com/7-charities-who-totally-get-snapchat/ https://thenextweb.com/facebook/2018/05/01/facebook-create-ar-experience/

https://knowhow.ncvo.org.uk/how-to/how-to-use-snapchat-for-nonprofit

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Doritos – #BurnSelfie

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Promising 30 Digital Marketing Ideas for Taking Your Food Business Online

Prior to the advent of social media networks, e-commerce websites, and mobile devices, getting your food business noticed meant relying on the word-of-mouth, print media reviews, and walk-in traffic recommendations. It meant creating an unforgettable brick and mortar experience in a desirable location with busy foot traffic, as this is what equaled a constant flow of customers.

Nowadays, ambitious specialized bakeries operating out of home kitchens and unheard of start-ups can find success because the digital age has ushered in things like visual content, loyalty programs, geo-targeted ads, and online branded business identities.

Look at below 30 Digital Marketing ideas for taking your food business online so that you can reach your audience and compete with the best.

1. Enable Online Ordering:

Regardless of whether you sell packaged food or full-on meals that are prepped fresh in store, having an e-commerce website that allows individuals to buy online has huge potential leveraging on-demand food ordering platform development. Not only do they get to skip the line, but they may also pop in to grab their food if they are nearby.

2. Publish Dynamic Online Content:

Content is the King. Publishing helpful, original and value-laden content for your audience will help you in establishing authority, rank higher on Google and keep your target audience interested in what you have to say.

3. Be Active on Niche Food Communities:

If you are a small food company looking to get brand exposure, consider being active in niche food communities beyond Pinterest. Instagram is a must but there are also ones like FoodNiche & BakeSpace.

4. Pin Yourself to Success on Pinterest:

The food category is one of the most browsed and popular niches on the social media platform and is the one that gets pinned the most. Pinterest is also easier for smaller businesses to find new audiences on.

5. Jump onto the Bandwagon With Foodie Photos:

“Food porn” is very much alive and well and is one of the best ways to promote your restaurant or small town bakery. High-quality, drool-inducing photography draws in hungry eyes and produces new customers.

6. Partner with Loyalty Programs:

If you are running a restaurant, consider partnering with online food apps and customer loyalty programs that reward visitors to check out your restaurant. Incentives can be free purchases or discounts after a certain amount of items are bought.

7. Invest in Getting Yelp Reviews:

Even if you do not have a Yelp account, visitors will still review you on the platform. Yelp has tremendous backing power in the food industry because of how accredited and legitimate the website is. So, set up an account and make sure that the Yelp is working in your favor. Add details like photos, store hours, location, menu, price range, and whether you have WiFi, free parking, and outdoor seating.

8. Set Up a Google Account and Get Google My Business:

When individuals search up your business using Google, it’ll pop up to the right of the search results. This encourages users to visit your website, read reviews, and it gives them quick and easy access to your contact information. Best of all, it’s free.

9. Promote User-Generated Content:

When you promote and use content that is generated by your audience, not only are you showing them that you appreciate them but you get free brand exposure from their followers, friends, and family.

10. Start Up a Blog:

Having a consistent way to communicate and engage your community while building it simultaneously is what a blog offers. Not only do you get to create your business’ voice and personality, but you get to share your struggles and successes with your customers.

11. Share Blog Posts to Social Media Platforms:

Get paid traffic driven to your blog by using advertising campaigns through social media platforms like Facebook. This can help you build buzz around the content you create and drive more traffic to your website.

12. Consider Asking Food Bloggers to Promote Your Products:

Get in touch with food bloggers and ask them to promote your food products. Just make sure you choose a few to write to that have built up an excellent rapport with their audience first.

13. Publish Photos and Videos in Real Time:

Use Instagram stories and Snapchat to create ephemeral content, which is content that disappears after a short period of time and is filmed or created in real-time. Consumers love behind the scenes content because it builds authenticity.

14. Utilize the Power of Live Video or Streaming:

A lot of consumers prefer to be able to watch their brands live as this puts them in touch with you on a more intimate level.

15. Use Chatbots to Personalize Marketing Funnels:

Leverage AI based conversational and custom chatbot development for your restaurant and allow it to answer customer queries, generate leads, and analyze the feedback you get on your website and social media pages. Chatbots are good for having communication channels live 24/7.

16. Use Location-based Marketing or Geofencing:

If you are a restaurant with a mobile app, use Geolocation-based marketing to target your audience. Location-based marketing will trigger a response such as a push notification to pop up on your audience’s smartphones whenever they are near your restaurant.

17. Get an Alexa Skill Up on Amazon:

Jump into the voice control market and create an Alexa Skill App for your restaurant. This will allow your audience to listen to your menu through their Amazon device, make it easier to order on the go, or get information from your website.

18. Use iBeacons to Market to Customers:

Use Apple’s iBeacon technology to broadcast your restaurant’s advertisements through self-contained packets of data to smartphone devices in the area. You can deliver these advertisements through push notifications, app actions, and prompts.

19. Use High-Quality Content Marketing:

Create informative and relevant content for your restaurant through how-to guides that inform and educate, blog posts that outline menu recipes and fun infographics that detail out your restaurant’s selling points.

20. Use Influencer Marketing:

Working with food influencers is one of the best digital strategies you can use for your restaurant. This is especially true of Instagram media influencers who love to share photos about the type of foods they are eating. You can go about this a few ways: partner with the food influencer, ask them to write a review or host an event with them.

21. Don’t Forget Seasonal Offers Through Ads:

Pull out special offers for unique seasons and promote them using Facebook Ads. One of the best ways to get people to buy your products is by using Facebook’s “claim coupon” which allows your audience to claim a food product or discount.

22. Promote Customer Review Videos Through Ads:

Keep your audience engaged by promoting your company through the review videos you get. Although these should be up on your website, promoting them through Facebook and Google Ads helps spread them to a wider audience. Consumers who see these videos are going to feel more confident in purchasing from you.

23. Create an Infographic for Your Popular Foods:

An infographic is a great way to make a meaningful impact as it uses a combination of data, graphic design, and valuable content. Plus, these tend to get shared a lot on social media platforms.

24. Run an Instagram or Facebook Contest:

One of the easiest and most popular ways to increase your exposure and audience at the same time is by running contests that require your audience to engage with your social media profiles. This could be liking or sharing your page, commenting on a photograph, or creating a caption on an image.

25. Consider Hosting an Event at Your Restaurant:

Hosting an event, a wine tasting, or even a dish tasting at your restaurant is sure to bring in prospective customers. As always, you can promote this event on social media platforms, through blogs, and through press releases.

26. Create a Mobile Application:

This could be as simple as having a menu application to as complicated as ordering for delivery. Depending on what type of restaurant you own, you can even mesh these two together. Having a mobile application that is responsive and user-friendly with excellent reviews, will garner you exposure on the mobile market.

27. Consider Using Press Releases:

If your restaurant just won a big award, has a grand new opening coming up, or is choosing to expand, use press releases to announce it to the public. You can then use SEO to optimize it and build natural backlinks from external sources.

28. Include Customer Reviews on Your Website and Social Media Profiles:

If you are running a restaurant that has its hand in e-commerce, do not underestimate the value that customer reviews can have. Individuals want to read the feedback left and the more positive feedback that you receive, the better your reputation online will be.

29. Have a Website That is Engaging and Interesting:

Make sure that you are using colors that pop, designs that tell a story and images that are crisp, clear, and delicious looking. Include links to your popular dishes, food products, and drinks, and always make sure that promotions and deals are easily accessible. You want your customers to explore the website and stay on it as long as possible. If you are not shipping out food items and are running a restaurant, add on a reservation booking option.

30. Always Use Social Media Platforms that Suit Your Product:

Harness the power of social media marketing platforms by pairing up with the one that best suits what you are trying to sell. For food businesses and restaurants, visual platforms are often the best, as they allow you to show off your food in an aesthetically pleasing way.

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10 things to try with your new Amazon Echo speaker

Amazon’s AI assistant Alexa is the voice behind the original smart speaker and the most popular choice in U.S. homes today, but with a voice interface it can sometimes be tough to know what’s worth doing, or even possible.

This holiday season, we’ve compiled some of Alexa’s most popular and advanced features to give you a taste of what you can do with your new Echo smart speaker or smart display.

The basics

This collection of features makes up the majority of tasks the average person uses an AI assistant for. You can do things like:

Make a phone or video call

Check the weather

Treat Echo speakers like a home intercom

Play music

Get the news

Set a timer

Create a calendar event

Add to your shopping list

Order from Amazon.com

Find out when your next Amazon order will arrive

For $1 you can also add the voice of Samuel L. Jackson to respond when you do things like set a timer, get the weather, or play music. Households that speak more than one language can choose a multilingual option so Alexa can respond to both Spanish and English, for example.

You don’t need to worry about direct voice commands because the natural language models Alexa uses are built to understand lots of ways users might phrase questions and express desires.

For more on how to get started, you can check the Get Started user guide or say “Alexa, what can you do?”

Activate Alexa Guard

Alexa Guard was introduced to the world in 2018 to let the Echo speaker alert homeowners or their alarm system provider to the sound of broken glass or smoke alarms. This year, Alexa Guard got even better at detecting events in the home with the ability to recognize the sound of footsteps, doors opening or closing, and — for some reason — the sound of chopping on a cutting board.

Don’t be surprised if this approach to event detection — together with Ring video doorbells and alarm systems — grows to include more events, related and unrelated to security.

AI for detecting frustration in a user’s voice rolled out this fall, and Amazon AI researchers are also working on detecting emotions like happiness and sadness.

Defend your privacy

Privacy has emerged as a priority for a lot of people, especially when it comes to juggernaut companies whose business strategies involve making predictions from your personal data. But concurrent with fears of mass government and corporate surveillance, smart speaker and smart display categories have become some of the most popular consumer electronics on Earth, a trend driven by dropping word error rates and great improvement in far-field voice recognition.

The two trends seemed to converge this year with reports that third parties hired to improve AI assistants and label data were hearing the intimate, deeply personal details of users’ lives.

As a matter of course, each exchange spoken after the “Hey Alexa” phrase is recorded and converted into text that’s transformed into an action. Whether and how text is reviewed for training purposes is another matter.

In response to public outcry over privacy infringements, Amazon in May introduced voice commands like “Alexa, delete what I just said” and “Alexa, delete what I said today.”

In August, Amazon gave users the choice to disable human review of voice recordings. This fall, the company introduced the Privacy Hub to make it easier to review or automatically delete voice recordings on a three-month or 18-month basis. The hub also gives users a way to control permissions granted to smart home devices and Alexa Skills.

Gathering data on a three- to 18-month basis allows the company to observe seasonal trends, Alexa chief scientist Rohit Prasad told VentureBeat shortly after Amazon rolled out its new approach to voice recordings in September.

Follow your favorite musicians

The Echo smart speaker became a favorite in U.S. households because of its ability to hear your voice across the room and do things like seamlessly set a timer, but the true killer app has always been music.

That’s why it was a big deal last year when Amazon introduced the ability for you to get notifications through your Echo speaker when a favorite artist releases an album or single.

New Release Notifications is far from the latest AI wizardry or natural language model breakthrough, but knowing when that new album drops is the definition of delight.

Music lovers can also set alarms using their favorite music streaming service.

Sample Skills

Not everything you do with Alexa comes from Amazon. There’s an entire universe of Skills and voice apps for Alexa from third-party developers.

With the Echo Show, some Skills utilize the Alexa Presentation Language to make visual experiences.

In September, Alexa passed the 100,000 voice app milestone. Granted, the great majority of these are garbage, but there are also gems like Jeopardy! or choose-your-own-adventure games like Magic Door. The Maury Show even has a voice app.

A glance at the Alexa Skills Store will help determine what fits your interests since it does a good job of categorizing Skills and highlighting popular voice apps.

This summer, Amazon rolled out Alexa Conversations, a way to batch Skills together into cohesive experiences to, for example, reserve seats at a restaurant, buy movie tickets, and schedule arrangements with a ride-sharing app. Conversations are designed to cut these kinds of activities down from dozens of steps to just a few. Combining this with machine learning to pair Skills in multi-turn dialogue is what Amazon VP David Limp calls the “holy grail of voice science.” It’s more a concept today than something you can expect to interact with in your daily life, but it gives you a sense of how the Alexa team is thinking.

Make Alexa Skills with Blueprints

The Alexa Skills Store has lots of noteworthy developer creations, but some things deserve a personal touch. Enter Blueprints, a way for homeowners to make their own Alexa Skills without code.

These templates range from a chore chart to a Skill that lets Airbnb guests or pet sitters ask common questions. You can even make a Skill for trivia about a family member. Each Blueprint template is designed to be created in a matter of minutes.

Amazon introduced Alexa for Business Blueprints earlier this year to let companies create personalized Skills for employees or customers.

Pay bills or make donations

Every AI assistant wants to be more than a basic bot. They want to become like a trusted friend, ready to tell you a silly joke or talk and capable of all matter of compute actions. A big one introduced in October: Alexa can now pay your bills with Amazon Pay and bill management platform Paymentus. You can also get notifications when you’ve got a water or electricity bill payment coming up.

In other money movement services, Alexa got the ability to make donations to charitable organizations and U.S. presidential candidates this year.

Check your email

This is one of those extremely useful ideas people tend to forget is possible.

Say “Alexa, check my email” to get a rundown of emails perceived to be important from the past 24 hours. You can also delete, reply to, or flag an email with voice alone. Say “Alexa, did I get an email from [contact]?” and set a notification so your Echo speaker and Alexa can let you know when you get a response you’ve been waiting for.

Email with Alexa works with major providers like Gmail, Outlook, Hotmail, and Live.com.

Get chatty

An easy way to recognize the limitations of natural language AI today is to try to carry on a conversation with your assistant. Despite great advances in word error rate reductions and other breakthroughs in recent years, assistants like Alexa are still rather limited in their ability to talk like humans. In 2017, Amazon started the Alexa Prize, a competition for teams of student computer scientists to create AI capable of chatting for 20 minutes. Thus far, the top-performing bots can last roughly 10 minutes.

To make things more conversational now, Alexa offers Follow Up Mode so you can continue asking questions after an initial query response in which the “Alexa” wake word is used.

Stump Alexa

As part of the company’s larger effort to get its question-answering capabilities to surpass the Skills of other assistants — like Siri, Cortana, and Google Assistant — Amazon made Alexa Answers generally available earlier this year.

Alexa Answers allows users to answer queries Alexa was unable to accurately field. Hundreds of thousands of answers have already been shared with millions of Echo users, a company spokesperson told VentureBeat, but as Kyle Wiggers discovered earlier this year, crowdsourcing this effort has drawbacks.

An AI assistant “IQ test” composed of hundreds of questions found Alexa to be lacking when compared with other AI assistants. Analysis related to questions about popular prescription medicine found similar results.

Make Routines

Alexa can set a timer for you or share the weather forecast, but in order to expand adoption rates, enable custom voice commands, and allow a single voice command to do multiple things, both Amazon and Google have introduced Routines.

For example, you can make an “Alexa, I’m home” Routine that turns on the lights, plays a news summary, and rattles off your to-do list, or you can make an “Alexa, it’s bedtime” Routine that turns off all your smart home appliances.

Location-based Routines are a great way to ensure your smart home devices shut off when you walk out the door, for example, without your needing to say anything. Email updates and Skills became attached to Routines this spring, and geofenced location-based Routines arrived before the holidays a year ago.

The purpose of Routines is to make assistants not only more powerful, but part of your daily habits to improve adoption rates.

In September, Amazon introduced “Routine recommendations“, a way for the assistant to suggest adding certain actions to the exchanges you typically carry out. For example, if you tend to check the weather in the morning, Alexa might suggest you also play music. As simple as this sounds, Routine recommendations that feed insights from Amazon’s wider array of recommendation engines could become a smart way to automate habitual use cases.

The post 10 things to try with your new Amazon Echo speaker appeared first on Actu Trends.

[martechadvisor-blog]

Power of Place – 8 Ways Location helps Marketers Transform the Customer Experience

Behind every individual, there is an address – some physical, some temporary, and some digital – but each offers a unique view of that person, their behaviors, and their preferences writes, Dan Adams, VP Data Product Management, Pitney Bowes

As we move through the world, we generate data. Our devices capture, connect and communicate information about these journeys, the places we visit and the routes we take. We add our locations to Instagram stories, check in to places on Facebook and share routes on Strava. All these checkpoints, and more generate and share our location data.

Marketers are custodians of data, and use it to deliver a connected customer experience. With customer experience expected to overtake both price and product as a key brand differentiator by 2020, marketers must look at new levels of personalization if they are to stand apart from the competitors. Using location data allows elevated levels of customization. It provides context, allows deeper levels of engagement, and enables marketers to deliver a targeted, relevant customer experience.

Here are eight ways location data help marketers transform the customer experience:

1. It provides meaningful insights

Location data provides specific, factual, and objective information about consumer behavior and preferences. According to one study, 82% of marketers plan to increase their use of location data within the next two years specifically to gain deeper insights into how consumers interact with businesses.

2. It improves customer information management

With location data, marketers can deliver a highly-personalized, engaging customer experience built on accurate, real-time customer information. Marketers can:

Build out customer profiles with high-quality, enriched, actionable data

Minimize risk and cost to businesses by performing location and address validation in real-time

Boost the precision and accuracy of customer lifecycle management by unfiltered observations  

3. Customer Engagement is transformed

73% of consumers allow apps to access their mobile’s location. In response, they expect relevant, accurate communications: 34% of consumers remove an app if their ads are poorly targeted and irrelevant. By capturing and understanding location data, marketers can profile and segment audiences. They can deliver relevant content as part of an integrated, sophisticated omnichannel strategy based on their customers’ location preferences and channel choices, at different points in their buyer journey.  Marketers can target customers who attended a physical event with highly personalized, relevant, tagged content on Twitter, for example. Engagement becomes contextual, timely and responsive.

4. It enables laser-focused targeting

Incorporating location data into marketing strategy raises targeting to an entirely new level, as marketers pinpoint consumers with razor-sharp accuracy. Retailers can send relevant, targeted offers for stores located near a customer’s home, workplace or along the route of a regular journey, including sending offers before a regular drive occurs.  For example, a coffee chain could send the offer 10 minutes before the normal departure time for a morning commute.

Competitive strategies can be refined, as marketers target customers in highly competitive locations. Because actual location information can be analyzed to determine if a client entered a retail location in response to an offer, campaign effectiveness can be measured with absolute precision, helping marketers demonstrate ROI and secure budget. Mobile strategies are boosted and measurable: BIA/Kelsey forecast that location targeting advertising within mobile will grow from $17.1 billion in 2017 to $38.7 billion in 2022.

5. It informs mobile marketing and social media engagement

Location data provides anchor points for different stages within the complex customer journey: for example, when a customer enters a certain area or geofence, marketers can instantly send to their mobile promotions relevant to the area. A study from the Mobile Marketing Association found location data to be rated either important or critical to marketers’ mobile efforts, with 66% of study respondents using location data within social media marketing, followed by 51% in search, and 42% in display media. 

6. It drives accurate planning and forecasting

Using location data means that forecasting is based on truths, not guesswork.  By analyzing data over time, location data can:

Reveal trends and produce confident predictions of future buyer behavior in particular locations, enabling businesses to tightly target customers with specific products and services at certain times

Improve inventory forecasting, using information on the propensity to buy, purchase triggers and seasonal buying behavior

Inform, underpin and improve the execution of marketing planning cycles and actions

  7. It fits across different industries

Location data goes far beyond the marketing function and targeting potential customers. It also minimizes risk and improves customer experience across all industries. For example, insurers and underwriters can carry out more accurate risk modeling based on a better understanding of the geographic location. Telco providers use geospatial data to identify areas with the strongest and weakest signals, helping them improve capacity planning, product development, and customer services management. Furthermore, retailers can optimize reach, open stores during hours which are most convenient for their customers and develop a transactional-level view of the customer, to offer a more personalized service.

8. Its benefits stretch beyond the marketing department

There are significant benefits to managing location data which stretch beyond the marketing department but contribute to the customer experience. 84% of executives are planning to invest more in location data over the next three years, with the ability to identify new consumer markets, improving marketing strategies and improving customer service listed as the top three drivers.

Power-up your campaigns

Historically, a barrier to marketers’ adoption of location data was the ability to quickly and simply process, visualize and analyze the information. Now, software and tools which analyze this location data are reaching a new level of accessibility for business users, with the ability to digest and analyze huge amounts of data at great speeds. They can now cleverly detect patterns, trends, risks and opportunities that are unseen to the human eye, making it easier than ever for marketers to benefit from location data and use it to deliver a highly personalized and truly differentiated customer experience.

This article was first appeared on MarTech Advisor