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faggotcitosis · 3 months ago
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how do tumblrs anti ai ppl feels about ai translation machines? about ai subtitles? are those acceptable uses of ai? if yes, what about translators?
is it only popular creative art fields that are protected under anti ai rage? are ai tools in photoshop or csp ok to use or do you have to disclose it? if yes, why?
like, there isn't an actual moral cohesion about this. the outrage steems primarily from loss of market/income - which is completely fair! i agree it fucking sucks! but that doesn't move people as much as saying ai has no soul or whatever to get them to support your cause
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misdeliria · 9 months ago
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misdeliria's romance manhwa rec list
Of course, this is far from the number of manhwas I've read, but here are the highlights. Comment your recs if I don't have it here or my inbox is open!
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[MANHWACLAN FAVORITES] This website may produce a lot of ads, so for the best experience, download an ad blocker from the app store {i.e., adguard}
Death Is The Only Ending For The Villainess [ ongoing - currently: 162 chapters ] Penelope Eckart reincarnated as the adopted daughter of Duke Eckart and the villainess of a reverse harem dating sim.
I love this manhwa. FL has to navigate how to capture the hearts of the MLs, who all despise the villainess.
Lee Seob’s love [ ongoing - currently: 56 chapters ] The epic office romance between Tae Lee Seob, who doesn’t want to do anything, and Kang Minkyung, who must somehow succeed!
This super cute office romance has me in a chokehold. The art is beautiful, and the MLs moral dilemma is a personal issue he's trying to work through while chasing the FL.
I Can’t Be This Stupid [ completed - currently: 91 chapters ] Doha takes an active role as Rowoon’s secret love consultant, and a romantic life together begins.
A super cute slice-of-life modern romance between two kids on opposite ends of the wealth class—with a little splash of telepathy.
The Villainess Lives Twice [ ongoing - currently: 217 chapters ] But in return for her devotion, Artizea got betrayed. And the one that reaches out his hand to save her from the verge of death is her righteous enemy, Grand Duke Cedrick.
Another unforgettable historical romance where the FL is transported into the villainess' role. Part of the fan translation is messy towards the 100-chapter milestone, but the plot holds up, and I continuously root for the leads in this one.
I'm Not The Final Boss' Lover [ ongoing - currently: 62 chapters ] Jun is prepared to guide Fabian through the second playthrough to the true ending when… Fabian abandons her. Now Grand Duke Mayer Knox—captain of the Dark Knights and the secret final boss—is determined to have her join his party.
I was a total dork about this one. There's a lot of gamer-talk from the FL with historical/fantasy elements. The romance is also perfect (ML falls first, AND harder)
I Thought It's A Common Possession [ ongoing - currently: 77 chapters ] If I was going to die anyway, according to the original, then let’s give a kiss to my handsome husband!
Another villainess isekai (I have a serious obsession). Something about how the FL gets so angsty because they're forced into a role where everyone hates them, and somehow, she manages to get the ML to fall in love with her. UGH, poetry.
The Redemption of Earl Nottingham [ ongoing - currently: 36 chapters ] Madelyn’s husband Ian was left broken after the war, and in turn, made her life a living hell. Fleeing her doomed marriage, she meets a tragic end.
Reincarnation trope! Ahh, love this one. It says it contains mature content, but I don't remember seeing anything—just keep it in mind before you decide to read this one. With miscommunication and pining, the ML really isn't a bad guy; he's just a traumatized eldest child.
Call Me The Devil [ ongoing - currently: 107 ] A plastic surgeon by day and a devil by night, Hyunshin has the power to seduce anyone with his eyes, but somehow, his irresistible temptation does not work on “Lee Na”, who suddenly appeared one day. 
The ML is a devil in this one. I loved it so much. The supporting characters really make this one, though. The little family, all of them together, makes my heart palpitate.
My God Is A Lustful Man [ ongoing - currently: 50 chapters ] Hye-sal, a timid ethics teacher who has lived her whole life without desires, finds that a neighbor who exudes desire and pleasure has moved in next door.
Dionysus is the ML in this, and this Greek mythology manhwa adaption is peak. I love the pining and mythology references. Initially, I found this comic on Webtoon, but I found a better source to read from.
I Can't Wait To Eat You [ ongoing - currently: 59 chapters ] I swore to resent her all my life when I was a kid, so I’m going to stick around to make her life impossible, I’ll make sure to eat her happiness away.
OOO, the ML in this one starts off as a little shit, but he definitely grows on you once he realizes his feelings and becomes the best boyfriend/boss ever.
Extroversion of an Immortal [ ongoing - currently: 55 chapters ] A fairy ‘Cheon Moran’, who killed a woodcutter for stealing her wings and lived like a celebrity while trapped in the human world, was discovered by ‘Sa Jeha’, a detective in charge of a murder case in which she was involved.
This one took a while for me to get attached to because I was constantly getting cliffhangers. I really like what it is so far. I'm heavy into speculating what the angst will become, but so far, the characters are so pretty, and that's my main argument.
Pure Love Operation [ ongoing - currently: 108 chapters ] I saw my boyfriend kissing my best friend. if that wasn’t enough, I was with a guy whose guts I hate from my class, Go Eun-Hyuk.
I'm sure many people have already seen this one, but if you haven't, you should. This was one of the stories that got me back into reading webcomics. The art is beautiful, the plot is gripping, and the romance is literally to die for (because I will never experience Dohwa falling in love with me and I'm so envious of Soo-Ae).
What I Decided To Die For [ completed - currently: 98 chapters ] Cha Gyeol, who met Ji Oh while having all sort of bad thoughts, is completely swoon over by Ji Oh with her dazzling smile. However, the people around Cha Gyeol are somehow dangerous for her to go head over heels with him.
This modern reincarnation romance is so good. I was experiencing turmoil rooting for the ML but it all played out right in the end and I should be so happy for the author LOL
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[ WEBTOON FAVORITES ] As some of you may know, Webtoon stories aren't always available on other sites, so... The following links will take you to Webtoon's website.
Eaternal Nocturnal [ completed - currently: 101 chapters ] When Eve is visited one night by a mysterious apparition, she finds that her chronic insomnia is miraculously cured. Meanwhile Dae, the dream eater, finds himself unexpectedly and unwillingly drawn to Eve.
I love the author, instantmiso. She also wrote Where Tangents Meet and Siren's Lament, both are completed and I've read. The pining and Dae's character were so satisfying.
The Mafia Nanny [ ongoing - currently: 45 chapters ] Being an Elite Nanny is simple: protect the charge, obey the principle, and don’t get emotionally attached. Easier said than done when Davina’s first client is a dangerously compelling Venetian underboss who’s determined to get under her skin.
The leads in this one have me BARKING. I love a good mafia romance, and this manhwa adaption has me sat and waiting every week for the update. Davina is a badass, and her Venetian employer is such a good father. Some (his son) might even call him daddy. Hehe
Down To Earth [ ongoing - currently: 203 episodes ] Kade lives his average life alone and undisturbed... until a cute alien girl crashes into his backyard! 
I initially read this one because my friend kept harping me about it. It's a very cute, wholesome romance between a depressed dude and a sweet, gorgeous, lovable alien girl who crashes on Earth.
Of Swamp And Sea [ ongoing - currently: 100 chapters ] When a monster hunt gone wrong sets two strangers on the same path, they discover their relationship may be more than strictly professional.
I'll be honest and say I am not entirely caught up on this one, only because it went on hiatus after I got caught up. The relationship between the FL and ML was a little off to me at first because I really thought the FL was a teenager until it was revealed she was in her twenties. But, overall, the development between them is lovely.
I Love Yoo [ ongoing - currently: 254 episodes ] Dogged by pain and misfortune from the very beginning, Shin-Ae decides she wants nothing to do with people nor anything to do with romance.
Another extremely popular one, which should take first priority if you haven't started yet. A modern romance with modern-day problems, but the anguish that each character individually experiences keeps me hooked. I hope they all work through their issues and become their happiest selves. Also, the dad is a little bitch boy.
Act Like You Love Me [ completed - currently: 150 chapters ] When a mix-up at a temp job has her spending a day as famous actor Doyun Nam’s personal assistant, she takes her anger out on a doll... which turns out to have the magical ability to control him at her every whim.
This one was so, SO good. I really loved the second ML, but of course, the primary ML is still a heartthrob. The FL was such a lucky girl to have two successful hotties after her.
I could add a lot more, but this is a good start! Happy reading! ❤️
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theattainer · 6 years ago
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MOST PEOPLE ARE EVIL IDIOTS. NOW WHAT?
https://files.admin.agorafinancial.com/images/jamesonthestreet.png
https://theattainer.com/most-people-are-evil-idiots-now-what/
MOST PEOPLE ARE EVIL IDIOTS. NOW WHAT?
You decide to plagiarize one of the most successful books ever.
You take a book that won the National Book Award and you retype it from scratch and pretend it’s yours.
You submit it to 20 publishers. You put a fake name on it.
100% of the publishers send back rejection letters. They hated it!
Two things strike you:
A) ZERO of the publishers realized they rejected a National Book Award winner
B) ALL of them thought the book was horrible. A book that had won the highest award.
This happened.
A freelance writer named Chuck Ross was curious.
He took the book “Steps” by Jerzy Kosinski, which had won the National Book Award for fiction in 1969, and decided to have some fun.
He rewrote the entire book and then submitted it to every publisher using a fake name.
Not only did every publisher reject it but even Random House, the publisher that actually published it, rejected it with a form letter.
The book has been compared to “Kafka at his best.” It’s a short, brutal book. One of my favorites. I highly recommend it.
Does this mean most people are idiots? Maybe.
It means:
Most people who have an opinion are probably wrong.
If people don’t know who you are, they are more likely to reject you.
Nobody wakes up and says, “Today is the day I make some unknown person a superstar!”
Most people don’t care about their jobs. Which is fine. But don’t rely on them for your success.
Even successful people don’t want you to skip the line. I always hear, “You have to pay your dues.” This is BS. It means:
You have to take control of your own career and opportunities.
You have a first book? Self-publish it. You have an indie movie? Load it up on Amazon. You have an idea for a radio show? Do a podcast.
You have an app you want to build? Don’t raise money. Save money and build it and get customers.
You want to be a movie star? Write your own script or shoot your own movie (i.e., Sylvester Stallone in Rocky).
Most people can’t be entrepreneurs or creatives. Don’t believe anyone who says everyone can be an entrepreneur.
They are lying.
Most people can’t handle nonstop rejection and the anxiety and depression that comes with it.
I’ve been so depressed so many times. It really hasn’t been worth it, to be honest.
It’s a catch-22 because in order to be good, you have to be unique. In order to be unique, nobody will know you. And nobody does favors for the unknown.
Dr. Seuss’ first book was rejected 27 times. “Too different from other juveniles on the market to warrant its selling,” wrote one top editor.
Harry Potter was rejected by every publisher until the 7-year-old daughter of one publisher begged her father to publish it.
If Moses wrote the 10 Commandments today, he’d be rejected by every publisher and probably give up. I would if I were him.
Even 50 Shades of Grey started off self-published.
It sold 250,000 copies on Amazon and still was rejected by many publishers. Amazon’s in-house publisher rejected it.
Finally Simon & Schuster published it. It sold over 125 million copies.
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Just a few weeks ago, we got a strange invitation.
James Altucher, the famous ex-hedge-fund manager, financial author, and frequent contributor seen on CNN, MSNBC, in Forbes and the Wall Street Journal, and Financial Times…
Asked us to come up to New York and, as he said, “bring a camera.”
We did. And what happened next was absolutely incredible — live, on camera, this famous celebrity conducted what we can only describe as “a magic income experiment.”
I’ve never seen anybody do anything quite it… click here to see what happened.
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Don’t trust anyone. Don’t listen to anyone. Ignore them.
Either give up or go around the gatekeepers.
So I did an experiment:
I took 50 Shades of Grey and hired someone in India to take a thesaurus and change every word in the book.
For instance, “She hurried to her tests” became “Brenda rushed to get to the exams on time.”
I used a fake name, changed the title, made a book cover and uploaded it to Amazon. It’s now a published book.
It’s EXACTLY 50 Shades of Grey but with every single word changed, sentence by sentence. Maybe… just maybe… I was hoping it would also sell a lot of copies.
It sold about 80 copies. It’s a piece of s***.
But it cost me about $200 in total and two hours of my time. It was an experiment.
Why did 50 Shades of Grey sell so well? What did E.L. James do? Doing my failed experiment forced me to learn.
Why did “50 Shades” succeed?
She had a platform. She probably had about a million people following her Twilight fan fiction on various fan fiction websites.
50 Shades of Grey came out around the same time the Kindle was getting popular. So people could read her soft-core porn book in public without anyone seeing what they were reading. Avoiding the stigma.
It was unique.
She had a platform. And technology and timing were just right. But she would never know that unless she had experimented, built a platform, wrote her own book without “permission,” and self-published.
Good for her.
This is not about self-publishing. This is not about how people are stupid (well, it is a little).
This is about not waiting for permission.
This is about doing experiments with everything you care about.
And from every experiment you will learn. There’s no other way to learn.
A billion people are standing in the way of what you want to do.
Stupid people, mean people, people who hate you, people who don’t want you to get ahead. People who will even sabotage you.
People who are frustrated in their own lives, dealing with their own problems, sad, anxious, fearful.
Experiment with how to get around them. Every day. It’s not their fault. But that doesn’t matter. You have to go around them.
You have to experiment every single day.
I’m doing another experiment right now. I am loving this experiment. So far, over three million people have seen this experiment.
It’s not really working the way I expected. But we’ll see. It’ll probably fail. But I’ve stopped caring.
What do you think?
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glenmenlow · 7 years ago
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How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior �� employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
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markjsousa · 7 years ago
Text
How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior – employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
0 notes
joejstrickl · 7 years ago
Text
How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior – employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
0 notes
thedeadshotnetwork · 8 years ago
Link
The best low-cost airline in the world is taking on Amazon and international banking Airbus AirAsia is the best low-cost airline in the world. CEO Tony Fernandes wants to shift the airline's business towards e-commerce. AirAsia has also launched a payments platform called BigPay. Fernandes believes the first class cabin is going away within five years. Sixteen years ago, Tony Fernandes, with a small group of intrepid entrepreneurs , took over a failing Malaysian Government-owned airline for $0.25 and the promise to assume its $11 million in debt. Since then, AirAsia has helped bring affordable flying to the masses in South East Asia. In the process, the Kuala Lumpur, Malaysia-based company has become one of the most disruptive forces in commercial aviation history while making the always affable Fernandes a rockstar in the business world. What started as a two-plane operation has now expanded to a fleet of more than 150 Airbus A320 jets with another 200 aircraft on order. And for the past nine years, AirAsia has been named the best low-cost airline in the world by Skytrax and its reviewers. Recently, Fernandes spent a morning with the Business Insider at our headquarters in New York. Our conversation touched upon several topics including the company's future endeavors in e-commerce, AirAsia's move towards fintech, where the airline industry is going, and advice from his mentor Sir Richard Branson. AirAsia is betting big on e-commerce For the airline's next great adventure, Fernandes wants to move AirAsia's revenue model beyond simply selling tickets and into the world of e-commerce. With an ample supply of customer data, AirAsia wants to anchor its new e-commerce operation around the sale of duty-free goods. Airbus "So when you book your ticket (online), we'll offer you the chance to buy duty-free and you can pick it up on the plane or at the airport," Fernandes told us. "It gives our customers much more time to browse and potentially we can create a marketplace for shops to put content on our website." According to Fernandes, the average passenger has an hour to an hour and a half to shop at the airport. With the online shops, AirAsia passengers can shop 365 days a year with personalized recommendations. Further, Fernandes wants to use the airline's fleet to transport goods purchased to destinations throughout Asia, thereby creating a logistics business. "If you take Amazon, they started with a website and great distribution, now they are buying planes," Fernandes said. "We've got the planes and we're working backward." Of course, AirAsia's e-commerce revolution won't get off the ground without retrofitting its fleet with high-speed Wifi, a process that's currently underway. It's an element of the passenger experience Fernandes admits had been lacking onboard his flights. The airline is focused on getting rid of cash These days, cabin crew on board AirAsia flights wear several hats, among them salesperson. But due to the nature of AirAsia's network that spans the entirety of Southeast Asia, cash poses a major problem. Which is why Fernandes is excited to jump into the financial technology (fintech) business. "We're so excited about the fintech revolution," Fernandes said. "We hate cash. It's a pain for our cabin crew. FX is a super pain. It leads to fraud. It tempts my crew to do things they shouldn't do." AirAsia As a result, AirAsia launched a new payment platform called BigPay that will allow the airline's customers to buy products through their smartphones. According to Fernandes, the platform is built with group travel in mind. Which means it will allow people to share bills and transfer money to one another. Initially, BigPay will also be available with a pre-paid card, but Fernandes and his team are working to make it more app-focused using QR codes and near-field-communications. There will be a currency exchange feature as well. "We think our customers are being ripped off by banks," Fernandes said. "If you were traveling to Bali, [Indonesia] from Da Nang, Vietnam and wanted to exchange your Vietnamese Dong to Rupiah, we would facilitate that for you at a much lower rate." BigPay currently works with 10 currencies, but Fernandes expects to up that figure to 14. Ultimately, the AirAsia boss believes BigPay will be able to expand beyond the airline ecosystem and into mainstream retail. Where AirAsia and the airline industry are headed Even though AirAsia is thriving, the airline won't be expanding beyond its bread and butter low-cost economy model. When asked if AirAsia is looking to offer a low-cost, long-haul business-class-only product like La Compagnie, Fernandes quickly shot down the idea. "No, not while I'm at AirAsia," he told us. "I think focus is key and we're good at what we do and [long-haul business-class-only] is a different model." (Although AirAsia's low-cost long-haul subsidiary, AirAsia X, does offer premium flat-bed seats on select flights.) AirAsia With that said, Fernandes understands the reasoning behind a dedicated business-class airline and is baffled by why airlines would offer so many different cabins on board a single aircraft. "Airlines were crazy to have first class, business class, premium economy, and economy on one friggin plane," Fernandes said. "That's four business models on one plane." "You don't have Four Seasons hotels with budget rooms and super suites, they basically have one standard, but with bigger rooms," he added. Instead, the AirAsia boss believes market segmentation in the future will see airlines specialize in one or two particular products. "I've always said airlines will eventually become low-cost carriers and business class," he proclaimed. According to Fernandes, we will see the end of the first class cabin within the next five years. In addition, the economy cabin on full-service airlines could disappear altogether with dedicated low-cost carriers taking over that segment of the market. This means traditional, full-service airlines could be left operating flights with only business and premium-economy cabins. The best advice Sir Richard Branson told him during the early days of AirAsia During the mid-1980s, Fernandes spent several years as the financial controller for Virgin Communications. Through the years, he's become known for his close friendship with Virgin Group founder Sir Richard Branson. But Fernandes makes it clear that he has no ambitions to become Asia's Branson. "Everyone thinks I want to be Richard, but I can confirm to Business Insider that I don't," he said. "I have no preconception of going on a balloon at 36,000 feet nor do I have any intention of going to the moon." While at Virgin Group during the early days of Virgin Atlantic Airways, Fernandes told Branson that his decision to go into the airline industry was crazy and advised him to sell Virgin Records. It's something Branson remembered during the early days of AirAsia. REUTERS/Bazuki Muhammad "One of the first people to call me up when I started AirAsia was Richard who said, 'I thought it was really stupid to start an airline'," Fernandes said jokingly. As far as advice goes, it was pretty simple, yet profound. "He just said have fun and make it a fun place which we've tried to do," the AirAsia Group CEO added. "But we would have done that anyway." "Virgin was very informative in my whole cultural experience in that it was a fun place, it was a place where there were no suits, it was informal and ideas and innovation are encouraged," Fernandes said."That rubbed off on me." According to Fernandes, this open and innovative culture has defined the company's success. For example, AirAsia encourages its employees to design their own uniform choices and to show off their personality as individuals. "If they're comfortable coming to work, they'll be happier and more themselves," he said. NOW WATCH: The best travel hacks, according to a top airline CEO November 18, 2017 at 02:58PM
0 notes
tortuga-aak · 8 years ago
Text
The best low-cost airline in the world is taking on Amazon and international banking
Airbus
AirAsia is the best low-cost airline in the world.
CEO Tony Fernandes wants to shift the airline's business towards e-commerce.
AirAsia has also launched a payments platform called BigPay.
Fernandes believes the first class cabin is going away within five years.
Sixteen years ago, Tony Fernandes, with a small group of intrepid entrepreneurs, took over a failing Malaysian Government-owned airline for $0.25 and the promise to assume its $11 million in debt.
Since then, AirAsia has helped bring affordable flying to the masses in South East Asia.
In the process, the Kuala Lumpur, Malaysia-based company has become one of the most disruptive forces in commercial aviation history while making the always affable Fernandes a rockstar in the business world.
What started as a two-plane operation has now expanded to a fleet of more than 150 Airbus A320 jets with another 200 aircraft on order.
And for the past nine years, AirAsia has been named the best low-cost airline in the world by Skytrax and its reviewers.
Recently, Fernandes spent a morning with the Business Insider at our headquarters in New York. Our conversation touched upon several topics including the company's future endeavors in e-commerce, AirAsia's move towards fintech, where the airline industry is going, and advice from his mentor Sir Richard Branson.
AirAsia is betting big on e-commerce
For the airline's next great adventure, Fernandes wants to move AirAsia's revenue model beyond simply selling tickets and into the world of e-commerce. With an ample supply of customer data, AirAsia wants to anchor its new e-commerce operation around the sale of duty-free goods.
Airbus"So when you book your ticket (online), we'll offer you the chance to buy duty-free and you can pick it up on the plane or at the airport," Fernandes told us. "It gives our customers much more time to browse and potentially we can create a marketplace for shops to put content on our website."
According to Fernandes, the average passenger has an hour to an hour and a half to shop at the airport. With the online shops, AirAsia passengers can shop 365 days a year with personalized recommendations.
Further, Fernandes wants to use the airline's fleet to transport goods purchased to destinations throughout Asia, thereby creating a logistics business.
"If you take Amazon, they started with a website and great distribution, now they are buying planes," Fernandes said. "We've got the planes and we're working backward."
Of course, AirAsia's e-commerce revolution won't get off the ground without retrofitting its fleet with high-speed Wifi, a process that's currently underway. It's an element of the passenger experience Fernandes admits had been lacking onboard his flights.
The airline is focused on getting rid of cash
These days, cabin crew on board AirAsia flights wear several hats, among them salesperson. But due to the nature of AirAsia's network that spans the entirety of Southeast Asia, cash poses a major problem. Which is why Fernandes is excited to jump into the financial technology (fintech) business.
"We're so excited about the fintech revolution," Fernandes said. "We hate cash. It's a pain for our cabin crew. FX is a super pain. It leads to fraud. It tempts my crew to do things they shouldn't do."
AirAsiaAs a result, AirAsia launched a new payment platform called BigPay that will allow the airline's customers to buy products through their smartphones. According to Fernandes, the platform is built with group travel in mind. Which means it will allow people to share bills and transfer money to one another.
Initially, BigPay will also be available with a pre-paid card, but Fernandes and his team are working to make it more app-focused using QR codes and near-field-communications.
There will be a currency exchange feature as well.
"We think our customers are being ripped off by banks," Fernandes said. "If you were traveling to Bali, [Indonesia] from Da Nang, Vietnam and wanted to exchange your Vietnamese Dong to Rupiah, we would facilitate that for you at a much lower rate."
BigPay currently works with 10 currencies, but Fernandes expects to up that figure to 14.
Ultimately, the AirAsia boss believes BigPay will be able to expand beyond the airline ecosystem and into mainstream retail.
Where AirAsia and the airline industry are headed
Even though AirAsia is thriving, the airline won't be expanding beyond its bread and butter low-cost economy model. When asked if AirAsia is looking to offer a low-cost, long-haul business-class-only product like La Compagnie, Fernandes quickly shot down the idea.
"No, not while I'm at AirAsia," he told us. "I think focus is key and we're good at what we do and [long-haul business-class-only] is a different model."
(Although AirAsia's low-cost long-haul subsidiary, AirAsia X, does offer premium flat-bed seats on select flights.)
AirAsiaWith that said, Fernandes understands the reasoning behind a dedicated business-class airline and is baffled by why airlines would offer so many different cabins on board a single aircraft.
"Airlines were crazy to have first class, business class, premium economy, and economy on one friggin plane," Fernandes said. "That's four business models on one plane."
"You don't have Four Seasons hotels with budget rooms and super suites, they basically have one standard, but with bigger rooms," he added.
Instead, the AirAsia boss believes market segmentation in the future will see airlines specialize in one or two particular products.
"I've always said airlines will eventually become low-cost carriers and business class," he proclaimed.
According to Fernandes, we will see the end of the first class cabin within the next five years. In addition, the economy cabin on full-service airlines could disappear altogether with dedicated low-cost carriers taking over that segment of the market. This means traditional, full-service airlines could be left operating flights with only business and premium-economy cabins.
The best advice Sir Richard Branson told him during the early days of AirAsia
During the mid-1980s, Fernandes spent several years as the financial controller for Virgin Communications. Through the years, he's become known for his close friendship with Virgin Group founder Sir Richard Branson.
But Fernandes makes it clear that he has no ambitions to become Asia's Branson.
"Everyone thinks I want to be Richard, but I can confirm to Business Insider that I don't," he said. "I have no preconception of going on a balloon at 36,000 feet nor do I have any intention of going to the moon."
While at Virgin Group during the early days of Virgin Atlantic Airways, Fernandes told Branson that his decision to go into the airline industry was crazy and advised him to sell Virgin Records. It's something Branson remembered during the early days of AirAsia.
REUTERS/Bazuki Muhammad"One of the first people to call me up when I started AirAsia was Richard who said, 'I thought it was really stupid to start an airline'," Fernandes said jokingly.
As far as advice goes, it was pretty simple, yet profound.
"He just said have fun and make it a fun place which we've tried to do," the AirAsia Group CEO added. "But we would have done that anyway."
"Virgin was very informative in my whole cultural experience in that it was a fun place, it was a place where there were no suits, it was informal and ideas and innovation are encouraged," Fernandes said."That rubbed off on me."
According to Fernandes, this open and innovative culture has defined the company's success. For example, AirAsia encourages its employees to design their own uniform choices and to show off their personality as individuals.
"If they're comfortable coming to work, they'll be happier and more themselves," he said.
NOW WATCH: The best travel hacks, according to a top airline CEO
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mirceakitsune · 8 years ago
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A sad day for civilization
Usually I try to keep my quota of political journals to a minimum. However the unfortunate events of today prompt what is perhaps one of the harshest journals I've written in this regard. I imagine I'll face quite a bit of criticism for it... both because many will see it as an exaggeration, and because I'm reacting strongly to something happening in the UK despite not being British myself. I will explain both of those things below.
On 08-June-2017 (yesterday as of the date of this posting), a once important member of the modern world (Britain) has left our ranks, by legitimating the war against modern society. An act committed by allowing an enemy of the civilized world to return to power, after its unprecedented attacks against every good achievement mankind has ever had within the last decades. That enemy is the UK's prime minister, Theresa May, the leader of the Conservative party.
For those not familiar with this monstrous woman, and why in my view she embodies the end of modern times, I will refresh everyone on who this bitch is and what she has done thus far:
- Theresa May promised the outright destruction of the internet as we know it, and its replacement with a national intranet under strict ideological control by the UK government (even more tightly than China). Her plans go to the point where every citizen must ask for exclusive permission to post anything online (even journals like this one) and no kind of content may be hosted on any server without the government's explicit approval, meaning literally every website we know today would have to be banned.
- Her battle against technology has already begun with the war on encryption; The UK plans to force companies like Facebook to remove security from messaging apps, so that her cult may spy on everyone and see who is an enemy of its ideology. She asked for encryption to be entirely outlawed if possible, despite attempts to explain to her that this is plain mathematics and simply cannot be stopped. Such would mean banning every secure piece of software on the planet and making it a crime for developers to program such (including open-source programmers like me and places like Sourceforge / Github), plus as criminalizing the https:// protocol and more.
- She is the author of a piece of medieval ideology, recently revived and distorted to match the 21th century, called the war on porn; Her purist sect believes that indecent content on the internet is responsible for terrorism, while of course promoting the despicable myth of children under the age of 18 needing protection from pixels on a screen to avoid being scarred for life. Needless to say, any website containing any kind of porn is to be banned under her theocracy and illegal to possess within her modern inquisition (same as in North Korea). Already the Digital Economy Bill was passed into law, and it's rumored that people might need to sign up at their local post office for permission to access any NSFW website at home... I am god damn serious.
- Under her caricature of a dictatorship, the UK is set to become a surveillance state with a harsher authoritarian regime than many 3rd world nations. Not only should every single online communication be actively monitored by the government, but even public services workers (such as ambulances and firefighters) must have access to everyone's browsing history and private lives. The UK also maintains a list of potential enemies of the state using unknown criteria, which was recently revealed to contain broad categories of people including goth teenagers who suffer from depression. Along with this they also plan on creating computer programs (perversely dubbed Artificial Intelligence) which use patterns to automatically decide if and when someone should be arrested and give the order to the police!
- She has blatantly manipulated the recent terror attacks (the Manchester bombing and the London stabbings) for her sick political agenda. In less than a few hours since those attacks, she outright stepped out and used the lives of those killed to leverage her own schemes, saying it was all the internet's fault and even implying that online pornography is why those people lost their lives!
- She has publicly and explicitly stated that human rights are an issue that is getting in her way, and need to be dealt with so that her plans may be accomplished.
I believe this should be enough to explain why I oppose this devil with my entire being... which seems to spread more panic than ISIS, who it's ironically vowed so hard to fight (by firing the London police or sending them after Julian Assange apparently). Since I'm aware the next predominant question will be "but you're not even British, why do you care", I will also explain why the things that happened in the UK are so personal to me:
- At this point, what's happening is not just a win or loss for the nation Britain; It is a win or a loss for modern society worldwide. The fact that this psychopath was allowed to be prime minister again, instead of being sent to seek treatment at the nearest mental ward for patients with serious psychiatric issues, is a legitimization for this kind of madness here in the free world! The message is literally "in 1st world nations in the year 2017, it might be okay for a president or prime minister to actively work on banning the internet or reviving medieval bans on porn or shamelessly distorting terrorist attacks to push any legislation". Authoritarianism spreads like a disease among the circles of power, and even in Europe or America this sort of thing is like the taste of blood in the water for a shark.
- She is actively trying to spread many of her demented ideas beyond Britain, and has a certain degree of power to do so. Since the UK would remain close to the EU even after brexit, they will be pushing Europe to adapt to her clique's skewed ideologies. The insane copyright proposals already circulating here (censorship machine, link tax, hate speech fines for social media) are said to be the doing of Theresa May and Angela Merkel (another authoritarian piece of shit). During the last attack she has also instigated other nations governments to "stop social media".
- The internet is a global entity, and many of the companies that offer services (Google, Facebook, Twitter, etc) also activate there. Most of their evil plans (such as backdoors in encryption) cannot be done "only for UK citizens"... if they're implemented they will exist for all users worldwide and put everyone at risk! Such companies might have to choose between leaving the UK entirely or giving in to those demands, whereas sites hosting NSFW content might have to decide between being banned at ISP level across Britain or implementing disgusting and unacceptable age verification systems (online identity theft). Worse than that, in an act of total delusion, Theresa May or Amber Rudd already expressed hopes that the worldwide internet will itself conform to their model and "let the UK be the gatekeeper of the internet", meaning they hoped we would all just bow down and embrace their new "internet" as a replacement. We do not want this cancer spreading here, keep it in your Orwellian hellhole far away from the rest of us!
- I have friends in Britain... and even if I didn't, I know that the people living there are citizens of a (once) modern society who wish to live their lives in peace. It's unacceptable that they they are being terrorized by a mad person that's out of control and has lost touch with reality! And yes... I know: Far worse happens in places like Syria or China, where people are killed on a daily basis or starve to death or what not. The difference is that there, it's been this way for ages, whereas here it's new: Most 3rd world countries are places that are evolving slowly, but Britain is a modern nation that's devolving into them instead! People living in those areas are also used to it, they never had human rights or internet so they don't actually lose anything... people in Britain are being raped of fundamental rights they've had for a lifetime, which are granted and unquestionable in any civilized society!
So there you have it. The worst thing about this all is that, I wish I could say it's the fault of some sort of coup; Yesterday's elections got hacked, people with AK47's broke in and put Theresa back in power, so on. Unfortunately it was not: More than half of the British population deliberately voted for this abomination, after she has openly made it clear that she will destroy the modern world as we know it. This... is what people in what's considered a top democracy wanted. I'm struggling not to generalize and discriminate against all elderly people right now... granted that old farts are supposedly at fault for all this, whereas youngsters are the ones who struggled to avoid the disaster. Part of me wants to say "they're fucking 90 already, why can't they just hit the bucket and take their 1940 ideologies with them to the grave"... which is sad because my own grandparents died in the recent years, yet what happened is so wrong that it gets you places you wouldn't want to be.
After this alongside other events, my view of humanity as a whole has been altered beyond repair once more, and I wish I could never see an ape again in my existence. I expect no more safety nor the hope of a decent life even where I live, because I realize no freedom or right is ever basic enough to not be put into discussion decades after everyone has had it. Any breed of fanatic can just rise to power at any moment, and attempt to do whatever the hell they want. I wish the error known as humanity could be wiped out by some natural event already, though its own stupidity will probably do the job for it. I'm sorry that I had to be born here and witness the easily avoidable history of this species. If there's anything close to a god or gatekeeper of conscious minds out there, I will not forgive them for having been forced to live this miserable experience... that I can promise.
Oh, and one more thing: You are free to redistribute the contents of this journal as you please. It would bring some comfort if people could better spread the word about what's happening, so we can all be ready to defend ourselves from the emerging threats against the modern way of life... threats not created by terrorist groups elsewhere, but our own governments copying their tactics and behaviors.
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chucksauce · 8 years ago
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Talking about writing
Soooo, if you go in for that sort of thing, feel free to play along at home. Otherwise, skip it. No hard feelings.
Since the very month before starting that patreon, I have struggled with whether or not it’s the right thing to do, putting Under-London up on that platform. Not because of the platform itself, but because what that means for all my hard work: I’ve just near-definitely ruined any chances of it being picked up by a major publishing house.
I am thankful to every last patron for every last bit of what I make on my patreon, and I am thankful for every last person that so much as leaves a ‘like.’ (Because I think, to date, I’ve gotten maybe (?) five comments on posts altogether, let alone chapter updates)... The Trouble is, I’ve stalled on my ability to grow it into something I can actually *support* us with, given all the fucking time and effort I put into all of it.
Plotting? That takes time. Drafting? That takes time. Waiting for my CPs to get back to me? That takes time. Editing? Revising? Proofing three more times just to make sure? Posting it on patreon? Sharing that link on three social media websites, two of which require sharing it on multiple accounts? Researching to find the best practices for that, and discovering that I’ll have to do it multiple times daily but in such a specific way as to keep from turning into one of those spamtastic twitter accounts that everyone ignores or unfollows or blocks, in order to share my wares as best as possible in the vain hopes that it’ll draw people in? Then actually doing every last little bit of that implementation, and constantly researching for improvements? And for what apps will make the process easier?
And how about, building said social media accounts (only for there to be like, zero following lol)? Building a website from the ground up, then loading up every last chapter of everything I’ve written? Realizing there is a better way to have done it, and having to start ENTIRELY  from scratch? Then a year later have the exact same thing happen again? Researching better practices and theory for graphic designs for social media, and for the story stuff itself? Actually making every. last. piece. of graphics for every. last. chapter. and. piece. of. social. media. From scratch, as needed? And then let’s not forget all the research I need just to write my story as best I can, with regard to the accuracy of elements in the story.
AND, finding the best ways to improve my perks on patreon: what do people want that I can actually do? (Turns out, this list is insanely limited, since I need to sleep and see my children every now and then. As it is, most of my friends are online and I can eat while sitting at the computer. And never really leaving the house means who cares about pajamas or stupid things like hygiene for the average “workday”?). Oh, and now that I’m three books in and starting the fourth, I really, really need to figure out a way to fit in revising each novel in turn (since they were posted WIP-style, like fanfics), making the graphics for covers, formatting the books, and setting up venues for e-pub and, probably only according to my very wildest fantasies, finding the best option for print-on-demand so that maybe someone can get a physical copy if they want one. (Although, if subscriptions to my website, general traffic patterns to said website, or social media following are anything to predict this necessity by, it’s completely unnecessary).
I am so, so, so fucking swamped, especially for all this effort only to yield $100/month. At this point, I have to fight off actual anxiety and guilt when I do things like step away from the computer to spend time with my family and friends, or when I force myself to do something like dick around on twitter or other things most people count as leisure activity.
I have to believe that it’s just my lack of knowledge on how to market myself that’s gotten me stalled. If I don’t, I spiral really quickly.
I’m tired. I’ve spent the last year and change doing what I can to press onward, since these things take time to build. But how can I tell when it’s become a sunk cost, all that I’ve done? Has that already happened, and I’m just too stubborn or unobservant to have noticed?
Goddamn it, I *want* to be on the NYT Bestseller list at least once, for ten minutes at least. I want to be the kind of author that gets invited to do book signings that even one or two people show up for. I want traditional publishing, and I want validation. And despite what I keep telling myself, those wants ain’t going anywhere anytime soon.
You know, for a long time I insisted to everyone (especially myself, lol) that, “The money or whatever doesn’t matter. I just want to make something that I like, and that hopefully other people like, too.”
That’s true on some level? But it’s also some seriously pretentious bullshit that people who are afraid of rejection (me) say to make it sound like they’re Above It All.
So I’m admitting it to myself. I’m saying it officially. I want to be a famous author. I want to make my bread and butter based on my ability to words, and goddamn it I want to make a good bit of bread and butter in the process. I want to make the kind of book money that makes it insane not to have a home office, or a good space at an office co-op. I want to make the kind of money that drags my ass out of debt in ten years. (Lol fat fucking chance but whatever these are my dreams, yeah?)
I want all the awards. I want accolades. I want tv and movie options and speaking engagements at local colleges (or shit, *not local* colleges!), people contacting me on various social media with some amount of awe because of how much they love my work. I want to be an authorial fucking rock star that True Fans actually recognize in public and want to take pictures with but are lowkey worried about annoying me. (I doubt I’d actually get that way, most of the time. I am, after all, an attention whore, and for the first time in my life, I’m okay with admitting that, too.) Shit, I want my stuff to be so well-loved and brilliant that it gets taught in lit classes.
I fucking hate doing the patreon 99% of the time. Writing, yes, good, but the rest of it? Putting ALL that fucking effort in for such a disproportionately minimal return? It’s fucking insane. And yet I keep doing it. Because it’s a devil I know, rather than ones I don’t.
The devils I don’t know:
Is it worth risking that $100/mo to potentially be rejected by every agent forever? I’m jobless. That’s a shitton of money.
Can my person/ego/pride/sense of self-worth handle potentially knowing that my shit just ain’t good enough? Hashtag fear of rejection eff tee double-u.
So at this point, I don’t know. I’m tired and I don’t know. And this doesn’t even touch on the constant paranoia as to the actual quality of the content I’m creating. But that’s a post for another time.
I don’t know what to do. *sighs*
Does anyone--whether you’ve ready the Under-London stuff or not--have any ideas?
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markjsousa · 7 years ago
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How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior – employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
0 notes
glenmenlow · 7 years ago
Text
How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior – employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
from WordPress https://glenmenlow.wordpress.com/2018/02/16/how-to-clean-up-twitter-from-start-to-finish/ via IFTTT
0 notes
joejstrickl · 7 years ago
Text
How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior – employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
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markjsousa · 7 years ago
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How To Clean Up Twitter From Start To Finish
Why Twitter cleanup is important
If you’re reading this post, there’s a good chance that you already know why Twitter cleanup is important. Maybe Timehop reminded you of your spring break Twitter pics from college, or a job interview started to go south right after your friend tweeted explicit song lyrics at you, or maybe you posted something stupid and it went viral. Whatever the reason, it’s time to make some changes. If you haven’t noticed the direct impact that your presence on Twitter can have on you – consider this:
There are 68 million active Twitter users in the US
The average person spends nearly two hours a day on social media
70% of employers use social media to screen candidates
40% of admissions officers visit applicants’ social media pages to learn about them
What people find out about you online can have a positive or negative effect on your real life. From professional or academic opportunities to your dating prospects, your personal brand online can help or hurt you. Twitter is a hugely popular social media platform and the most successful personal brands use Twitter as a foundational part of their strategy because it works.
That’s why a Twitter cleanup is a must! Here we’ll show you how to clean Twitter in terms of content you create and share, how to perform twitter follower cleanup and how to conduct a Twitter clean up that manages who you’re following.
Clean up my Twitter first
When you ask yourself, “how do I even start to clean up my Twitter?”, take a deep breath and relax – we’ve got you covered. But before you start going crazy bulk deleting tweets or unfollowing anyone who hasn’t been active in the last 2 days, you need to reflect a little bit.
Define your personal brand before you cleanup Twitter
Twitter clean up is important because your Twitter account shouldn’t be a liability, but an asset – no matter who looks at it. The Twitter cleanup process is also critical because it forces you to reflect on your existing personal brand, how you want to present yourself online, and how your Twitter account fits into that.
What image do you want to project?
What is your personal brand statement?
Do your profiles and websites support this?
We list some of the most common red flags for employers, partners, clients, admissions officers and dates below so that you know what kind of tweets or overall Twitter accounts can hurt you. However, you may not care about some of those red flags. Or maybe you don’t want to censor yourself so heavily. If that’s the case, come up with your own rubric for what kinds of content that you do and do not want associated with your name.
Watch out for red flags during Twitter clean up
With a thorough Twitter clean up you take the first step in defining your online persona. Below are some of the most common red flags for employers, partners, dates and others looking at you on Twitter. Red flags discourage others from building any sort of relationship with you and keep people from sharing opportunities with you. No one is going to invite you to speak on a panel if you drop the f-bomb in every other tweet.
Examples of red flags you need to get rid of during your Twitter cleanup:
Discriminatory Language: This refers to any discriminatory content or comments towards race, gender, religion, sexual orientation or any other indication of intolerance towards other groups of people.
Lack of professionalism at work or school: Watch out for any comments, pictures, “jokes”, videos or things you’ve shared that undermine you as a professional or student. That means you should avoid making disparaging comments about anything that relates to your job or school. A series of tweets related to how much you hate your coworkers, or tweeting a video of you at a party (when you said you had to go home early because you were sick) are no-gos. Leave comments about your job, boss, coworkers, company, clients, fellow students, teachers, principal, administrators or school to an in-person venting session with your close friends.
Violence or Bullying: Look for any examples where you use hostile speech, insult others, threaten people or utilize aggressive language. Even if you just tweeted something that’s a joke to you, that may not be obvious to someone who doesn’t know you and is looking for red flags.
Drinking or Drug Use: Depending on your particular situation (ie job, age, etc) you may want to avoid all mentions of drinking or drugs. Otherwise, just focus on getting rid of any videos, pictures, or comments that reference heavy drinking, getting wasted, recklessly partying, illegal or irresponsible drug use, etc.
Criminal Activity: Criminal behavior varies in nature and severity. But whether a prank goes wrong or you are into serious illegal behavior – employers, admissions officers, clients and potential dates have no interest in people flaunting these kinds of decisions. Employers list criminal behavior as a top reason to not hire candidates.
Sexually Explicit: Whether it’s an ill-advised tweet or an accidental share – tweets about sexual behavior, genitals, porn, or other sexually charged content are all red flags.
Unprofessional Communication Style: This includes profanity and other examples of unprofessional language. Pay attention to spelling and grammar, as well as informal language or slang. How you talk to your friends is (and probably should be) different from how you speak to your boss. But for better or for worse your friends are not the only audience for your Twitter account. And it’s not just about profanity. It’s about how you communicate as a whole. At BrandYourself, we don’t think that informal language or spelling errors are an indictment of you as a person, but we want you to know that these are the kinds of things that employers, admissions officers and others use as red flags.
While these are some of the most significant red flags, feel free to add red flags to your personal list or remove some of those mentioned above during this phase of planning Twitter clean up. For example, if you work in the pharmaceutical industry – you should be tweeting about (prescription) drugs pretty regularly! And if you’re a lawyer, you may have specific compliance rules you need to follow according to your firm’s standards. Whatever the case, make a list upfront so you know what you should be looking to remove during your Twitter cleanup.
Get started with my Twitter cleanup
Now that you know what to look for, it’s time for the phase we like to call, “clean up my Twitter”! You have 3 options available to you when it comes to Twitter clean up of content you’re responsible for making or sharing:
Manual removal: This means that you’ll scroll through your profile and delete all the content you’ve tweeted that meets any of the red flag criteria or you’ll use Twitter’s Advanced Search features to find and delete tweets with that fit certain criteria. In addition to original tweets you’ve created, you’ll also have to review posts and content that you’ve liked, pinned, or retweeted from others. Unless you’re supremely inactive on Twitter, that seems like a pretty time-consuming and ineffective method for getting rid of tweets that could get you in trouble.
Bulk removal: If manual removal seems impossible because you’ve already tweeted 20 times today and it’s only 2 pm, then you might be tempted to use a service that lets you delete a bunch of tweets at once. Unfortunately, many of these kinds of apps and services are not fully effective in identifying red flag tweets and rely on parameters like keywords and dates for Twitter clean up. This means that you could easily miss red flag content or accidentally delete tweets that would have helped your Twitter profile.
Using BrandYourself’s DIY software: BrandYourself’s mission is to make the process of online reputation management transparent and accessible to everyone. That’s why we created DIY reputation management software that scans your online reputation and shows you how to improve it. One of the features of our world-class software is the Reputation Builder which lets you connect your Twitter and Facebook accounts and scan for any posts that could be flagged by employers as unprofessional during an online screening. Our software then helps you delete them. This is the most practical solution for identifying and deleting content off your Twitter account without getting rid of something that could help you.
Clean up my Twitter followers and accounts I follow
Now that you have a clear picture of what version of yourself (hint: the best version) you want people to see when they find you on Twitter, let’s talk about Twitter following cleanup and Twitter follower cleanup.
Your ratio matters for Twitter cleanup
The mythical golden ratio suggests that you should follow fewer people than the number of people that are following you. While the actual ratio is unknown, you should still apply that idea when maintaining your own account.
In terms of approach, there are tons of free (or inexpensive) tools that can help you clean up who you’re following in bulk, but proceed with caution. But, if you’re following tons of people this may make sense for you.
If your numbers are more manageable, consider doing this unfollow process manually and gradually to make it appear more natural.
Clean up My Twitter by unfollowing
So who exactly should you stop following?
Inactive users: Depending on what tool you choose to use, you can filter the people that you’re following and view profile names according to when they last posted something. Now it’s true, there may be some people that you follow who post super infrequently on Twitter… but you need to follow them because you admire them, you work for them or they’re family – and you cannot wait to read their next tweet whether it’s in 5 days or 5 years. However, there are likely a number of people that you follow that rarely interact on Twitter. This is basically dead weight and a waste of your following quota. Use your own judgment when it comes to inactive users, but remember that this can be a very easy way to get rid of people that you’re needlessly following.
Irrelevant users: Irrelevant profiles add zero value to your Twitter experience. So that may mean it’s time to unfollow that guy you met at a party ten years ago who only tweets inspirational quotes from MMA fighters. And remember, a user who is irrelevant to you doesn’t mean that they’re irrelevant generally, they just don’t work with the way that you’re choosing to curate your profile.
Commercial Users: This can include brands that you followed a couple of years ago when you entered a contest or accidentally followed. While there’s nothing wrong with following brands or influencers that you like, make sure that you prune these users if they’re no longer relevant to you or your personal brand.
Inappropriate Users: So maybe you followed someone five years ago because they tweeted something hilarious (or so it seemed at the time). Since then you’ve grown to realize that their tweets are offensive, inappropriate and not funny. As the number of people that you follow drops, you put a spotlight on the few that you do. Weeding out accounts you follow that don’t reflect your personal brand is an important part of your Twitter cleanup.
Low -quality Accounts: Similar to commercial or inappropriate users, part of your twitter clean up will involve getting rid of low-quality accounts. That could mean they are really spammy or fake. You don’t want to be associated with either of those qualities.
Once you’ve identified the accounts you need to stop following, get started. Again, you can use a bulk unfollow tool, but we recommend that you manually unfollow so that you have full control of who you’re following and so that the actual unfollows are staggered – you don’t want this action to mark you as an automated profile.
From here it’s also a good idea to start creating lists of the people you follow by category – industry leaders, news sources, random, funny – etc. This will be helpful for you as you build your brand and start to act more strategically on Twitter.
Twitter follower cleanup
Similar to the process of unfollowing, you want to clean up Twitter followers. You don’t have to be quite as rigid as you do with who you’re following. Focus on blocking followers in these categories:
Inappropriate: Clean up Twitter followers that incorporate offensive humor, violent or sexually explicit content, derogatory or hateful language, or bully/threaten other users by blocking them.
Spammy: Clean up Twitter followers who just tweet out promotions or other spam all the time and clearly aren’t real people.
Inactive: You don’t need followers who have never tweeted anything. It doesn’t reflect well on you, so clean up twitter followers and get rid of them.
Twitter follower cleanup may feel daunting at times. You don’t want to offend your cousin Jim, but his Twitter account with one tweet from February of 2010 about Lindsey Vonn isn’t doing you any favors. So make sure you follow all the steps listed above and continue to monitor your account. This is how to clean Twitter.
Scared to clean Twitter on your own? BrandYourself can help
BrandYourself offers software and services that not only show you how to clean Twitter, but get your personal brand on track. Our DIY reputation management software scans your current online presence and calculates your Reputation Score (like a credit score for how you look online). From there, our technology flags anything that could damage your reputation and earning potential. Our software shows you the high-impact steps you need to take (one-time-only and recurring) to improve how you look online.
Or, let us do the work for you with our managed services team. Discuss your options with a Reputation Advisor today at (646)-863-8226, or schedule a consultation.
The post How To Clean Up Twitter From Start To Finish appeared first on BrandYourself Blog | ORM And Personal Branding.
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