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bloojayoolie · 6 years

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Apparently, Bailey Jay, and Children: KING OF THE BALL WITH PERFECT MANNERS it Very Fun ASPEN #31263 * 3 yrs old * 46 lbs Waiting to play and cuddle @ Manhattan ACC AN ALL AROUND TOTAL AND COMPLETE DELIGHT!W TO BE KILLED - 11/17/2018 *** POOR ASPEN HAD BEEN IN ACC FOSTER CARE SINCE 6/26/18 - NOW DUMPED BACK AND ON THE LIST O DIE -- PLEASE SHARE THIS SWEET BABY **** A volunteer writes: “Aspen is lots of fun to be with. He is an energetic, active and playful little guy who is the King of the Ball but also a very obedient pooch who sits and poses like a perfect little choir boy! A kennel is not his place and like his given name suggests, I can see him hiking mountains and skiing down the peaks. He runs at a great speed after the ball rather than jumping after it, and loves to lay down to mull it in his mouth. Aspen is really a happy camper in the yard! He is a very cute and medium-sized little guy, so attractive in his grey suit, and who wears quite smartly any outfit you might have for him. He is good on the leash, likely house trained and proper with dogs neared in the street. Aspen is an athletic young pooch who loves action but appreciates cuddles and sweet talks once his batteries are depleted after a good chase or a ball game. If you want an active companion and best four legged friend, Aspen is the one who will fulfill your dreams. Come and meet him soon at the Manhattan Care Center!” PRIVATE MESSAGE our page or email us at [email protected] for assistance saving his life. Aspen is counting on us, each and every one, to make sure he finds a safe haven. HIS ADORABLE VIDEOS: In playgroup with Ebony! https://www.youtube.com/watch?v=Cl_Sm5aIBpg Playing with his ball! https://www.youtube.com/watch?v=22g7gIJdMEE&feature=youtu.be ASPEN, ID 31263 @ 3 Yrs. Old, 55 lbs. Brooklyn ACC, Large Mixed Breed, Gray / White, NeuteredMale I came to the shelter as an Impound, 15-June-2018 Shelter Assessment Rating: New Hope Rescue Only Intake Behavior Rating: 1. Green AT RISK MEMO: Aspen has been diagnosed with canine infectious respiratory disease complex which is contagious to other dogs and may require a course of antibiotics. Behaviorally, we recommend he be placed in an experienced pet home. Aspen is at risk for medical and behavior, he was diagnosed with canine infectious respiratory disease complex which will require rest and in home care. Behaviorally, Aspen is weary around new people growling and snapping at times and has been noted to react to other dogs while on leash lunging, barking and growling. We Recommend New Hope placement. INTAKE NOTE, 15-JUNE-2018: Surrendered by caretaker. Aspen was left with the cousin of the Owner for several months and original Owner never came back. SURRENDER NOTES – BASIC INFORMATION (latest – back from foster care): Means of surrender (length of time in previous home): In foster home for 5 months. Aspen snaps or growls if strangers reach over his head quickly. He is reactive on leash to other dogs. Aspen had an incident where a person who he knew was petting him and he froze and growled. He gets excited to meet new people but will hard bark at them after a few seconds of them petting him. SHELTER ASSESSMENT – DATE OF ASSESSMENT 6/18/2018 Look:: 1. Dog leans forward or jumps up to lick the Assessor's face with tail wagging, ears back and eyes averted. Sensitivity:: 1. Dog stands still and accepts the touch, eyes are averted, and tail is in neutral position with a relaxed body posture. Dog's mouth is likely closed for at least a portion of the assessment item. Tag:: 2. Dog is not fearful, but is unresponsive when touched. Approaches the Assessor when the game ends (may need coaxing to approach). Dog is focused on stimuli other than the Assessor. Paw squeeze 1:: 2. Dog quickly pulls back. Paw squeeze 2:: 2. Dog quickly pull back. Flank squeeze 1:: Item not conducted Flank squeeze 2:: Item not conducted Toy:: 1. Dog settles close, keeps a firm grip and is loose and wiggly. Dog does not place his/her body between you and the toy. Summary:: Aspen quickly approached the assessor with a soft body and jumped up on the assessor in a social manner. He was distracted during the assessment, sniffing the floor, but also displayed a high level of activity and jumped up several times. He allowed all handling. PLAYGROUP NOTES – DOG TO DOG SUMMARIES: Aspen has displayed social, playful behavior toward female dogs int he care center. He has appeared uncomfortable and offered appropriate warning signals when introduced to the helper male dog. The previous foster home reports that Aspen has played roughly with other dogs. A recent incident involving another dog in the dog park was described, where Aspen escalated toward another dog whilst seemingly unprovoked. It is recommended that any future interactions between Aspen and other dogs be conducted to well socialized dogs, and under close supervision, taking the prior observations into consideration. PLAYGROUP Summary (1):: 6/16: When introduced off leash to other dogs, Aspen follows the female dog, sniffing and posturing to mount. When she solicits play he engages in brief play. He ignores another male in the pen but when the male continues to attempt to greet face to face, Aspen offers a low growl and moves away. PLAYGROUP Summary (2):: 6/19-21: Aspen plays exuberantly with a female dog. PLAYGROUP Summary (3):: 11/9-10: Aspen plays exuberantly with female dogs. ENERGY LEVEL:: Aspen is a young, enthusiastic, social dog who will need daily mental and physical activity to keep him engaged and exercised. We recommend long-lasting chews, food puzzles, and hide-and-seek games, in additional to physical exercise, to positively direct his energy and enthusiasm. IN SHELTER OBSERVATIONS:: 6/25/2018 Update: Aspen remains social when interacting with handlers. He readily approaches to greet with a soft and loose body. Aspen lacks basic manners, jumping up high towards handlers (in a social manner) so we recommend positive, reward based training to aid in teaching Aspen impulse control. BEHAVIOR DETERMINATION:: NEW HOPE ONLY Behavior Asilomar: TM - Treatable-Manageable Recommendations:: No children (under 13),Recommend no dog parks,Place with a New Hope partner Recommendations comments:: No children: Due to Aspen growling and snapping when novel people move quickly towards him, we recommend an adult only home. Place with a New Hope partner: Due to Aspen's behavior of growling and snapping at new people who reach to touch him, and having growled at a person he knew who was petting him, the behavior department recommends he be placed with a New Hope placement partner who is able to provide an experienced adult-only foster home. A period of decompression is recommended to allow Aspen to acclimate comfortably to his new environment; force-free, reward based training only is advised when introducing Aspen to new and unfamiliar situations. Consultation with a professional trainer/behaviorist is highly recommended for guidance to safely manage/modify any behavior Aspen presents with outside of the care centers. No do parks: Due to apparent selectiveness interacting with dogs in the care center (growling at the male helper), dog park settings are not recommended. Potential challenges: : Basic manners/poor impulse control,Fearful/potential for defensive aggression,On-leash reactivity/barrier frustration Potential challenges comments:: Basic manners/poor impulse control: Aspen displayed a high level of activity and jumping up during his assessment. It is recommended that default behaviors such as "Leave it", "Sit/Stay", "Down" are reinforced to substitute any frustration and teach him to control his impulses instead of simply reacting; proper management is also advised. Force-free, reward based training only is recommended. Fearful/potential for defensive aggression: Aspen has been reported to bark, growl, and sometimes snap when new people have pet him or moved too quickly towards him. Guidance from a professional trainer/behaviorist is recommended to assess behavior after decompression in a new home environment. Force-free, reward based training is advised when introducing or exposing Aspen to new and unfamiliar situations. On-leash reactivity/barrier frustration: Aspen has been observed to react to other dogs and things passing by while he is on leash, lunging towards them, barking and growling. Aspen may need positive reinforcement, reward based training to teach him to look at you rather than other dogs. We recommend a front clip harness or head halter to help manage this behavior. MEDICAL NOTES: 18/06/2018 DVM Intake Exam Estimated age: ~2-3yrs based on PE Microchip noted on Intake? scanned negative by LVT on intake. MC placed on intake. History : Surrendered by caretaker. P was left with cousin of the O for several months and original O never came back Subjective / Observed Behavior - BAR, very excited! Jumps on people; loose body and tail wagging throughout exam. Evidence of Cruelty seen - none Evidence of Trauma seen - none Objective BCS 4.5/9 EENT: Eyes clear, ears have dry skin, crusting and ventral aspect; no nasal or ocular discharge noted Oral Exam: dc 1/5; pd 1/5 -- muzzled. did not fully examine. PLN: No enlargements noted H/L: No murmur ausculted; CRT < 2, Lungs clear, eupnic ABD: Non painful, no masses palpated U/G: intact male. testicles smooth and symmetrical. minor scrotal irritation with crusting MSI: Ambulatory x 4, skin free of parasites, no masses noted; haircoat is dirty with multiple areas of alopecia (old scars and pressure points) CNS: Mentation appropriate - no signs of neurologic abnormalities Rectal: grossly normal. Assessment Apparently healthy dental disease dirty coat Prognosis: excellent Plan: ok for sx and adoption SURGERY: Okay for surgery 22/06/2018 Hx: Scheduled for neuter today S: Energetic, jumping around O: BAR, MMs pink -Sniffling -Moderate serous nasal discharge A: CIRDC likely P: Move to isolation -Doxycycline 200 mg PO SID x14 days -Cerenia 45 mg PO SID x4 days -Do not neuter today 1088 29/08/2018 Foster Exam History : In foster care, doing well S/O: BARH, active, reportedly growling at people in lobby, wagging tail and hyperaware, soft muzzle placed as precaution EENT: Eyes clear, ears clean but mild dry skin AU, no nasal or ocular discharge noted H/L: NSR, NMA, CRT < 2, Lungs clear, eupnic ABD: Non painful, no masses palpated U/G: Male, two scrotal testicles MSI: Ambulatory x 4, healthy hair coat, BCS 5/9 CNS: Mentation appropriate, no signs of neurologic abnormalities Assessment: Apparently healthy Plan: Recommend neuter SURGERY: Okay for surgery 31/08/2018 SO post op recheck. BAR in kennel. Incision site is clean and dry. A healing incision site P Continue to monitor in shelter. 14/11/2018 S/O pt BAR EENT – clear serous nasal dis-charge, no ocular discharge, mild nasal congestion, intermittent coughing Assessment - Suspected CIRDC “typical kennel cough” Plan - + Move to isolation + Enrofloxacin 10 mg/kg SID for 14 days + Doxycycline 10mg/kg PO SID for 14 days + Cerenia 2mg/kg PO SID for 4 days + Proviable 1 capsule SID x 5 days SID PO + Recheck in 7 days for resolvement and return to general population PROGNOSIS EXCELLENT *** TO FOSTER OR ADOPT *** ASPEN IS RESCUE ONLY. You must fill out applications with New Hope Rescues to foster or adopt him. He cannot be reserved online at the ACC ARL, nor can he be direct adopted at the shelter. PLEASE HURRY AND MESSAGE OUR PAGE FOR ASSISTANCE! HOW TO RESERVE A “TO BE KILLED” DOG ONLINE (only for those who can get to the shelter IN PERSON to complete the adoption process, and only for the dogs on the list NOT marked New Hope Rescue Only). Follow our Step by Step directions below! *PLEASE NOTE – YOU MUST USE A PC OR TABLET – PHONE RESERVES WILL NOT WORK! ** STEP 1: CLICK ON THIS RESERVE LINK: https://newhope.shelterbuddy.com/Animal/List Step 2: Go to the red menu button on the top right corner, click register and fill in your info. Step 3: Go to your email and verify account \ Step 4: Go back to the website, click the menu button and view available dogs Step 5: Scroll to the animal you are interested and click reserve STEP 6 ( MOST IMPORTANT STEP ): GO TO THE MENU AGAIN AND VIEW YOUR CART. THE ANIMAL SHOULD NOW BE IN YOUR CART! Step 7: Fill in your credit card info and complete transaction HOW TO FOSTER OR ADOPT IF YOU *CANNOT* GET TO THE SHELTER IN PERSON, OR IF THE DOG IS NEW HOPE RESCUE ONLY! You must live within 3 – 4 hours of NY, NJ, PA, CT, RI, DE, MD, MA, NH, VT, ME or Norther VA. Please PM our page for assistance. You will need to fill out applications with a New Hope Rescue Partner to foster or adopt a dog on the To Be Killed list, including those labelled Rescue Only. Hurry please, time is short, and the Rescues need time to process the applications.

#funny #lol #humor #memes #meme #memehumor #dank memes #funny pics #rolf #lmao #Apparently #Bailey Ja

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marketingcomcaio · 6 years

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How Digital Marketing Will Change in 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.

And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated… there are 1,805,260,010 websites on the web.

That means there is 1 website for every 4 people in this world. That’s crazy!

So, let’s dive into it… here’s how digital marketing is going to change this year.

Drastic Change #1: SEO won’t look the same

I’m starting with this one because I know you are going to hate this. SEO is moving to voice search.

In 2018, 2 out of every 5 adults used voice search once per day. But in 2020, 50% of all searches will be done through voice search according to ComScore.

And it won’t just be people speaking into their microphone on their cell phone or laptop, 30% of web browsing won’t even take place on a device with a screen. That means more people will be searching through devices like Google Home or Alexa.

I know you don’t like this because every time I blog about voice search, no one really reads the article. It’s one of those topics that SEOs just wish didn’t exist.

Why?

Well, being on page 1 doesn’t matter when it comes to voice search. Either Google pulls from your website or they don’t.

And secondly, conversions from voice search will be lower because people won’t be going to your website. Google will just be giving them the answer. At least, until we can figure out how to solve this as marketers.

But instead of looking at voice search as a bad thing, just think of it this way, no one cares to read articles about it, which means most SEOs won’t be prepared for it.

This is your chance to get ahead of your competition and gobble up that traffic before the market shifts into using voice.

Here are some articles that will teach you how to maximize your voice search traffic:

The Definitive Guide to Voice Search

How to Optimize for Voice Search (4 Simple Strategies)

How to Get Extra Traffic From Voice Search

Drastic Change #2: Expect algorithm updates to be more complex

According to the Moz algorithm changelog, there were 12 updates in 2018.

Although it sounds like a lot, it isn’t. In 2017 there were 13 updates and in 2016 there were 11. In other words, Google has been averaging 12 updates per year if you combined the confirmed updates with the “unconfirmed” ones.

But let’s look at the older updates…

On July 17, 2015, Google released Panda 4.2. I know you may have hated the Panda update, but it wasn’t too bad. All Google did doing was get rid of spammy sites with low-quality content.

They didn’t want to rank sites that had thousands of 300-word blog posts with duplicate content.

Could you blame them for that?

And what about the change Google made on September 27, 2016, the Penguin 4.0 update?

If you built spammy links, they no longer would just penalize you, in most cases, they would devalue those links instead.

That means if you did something shady like buy a ton of backlinks and get caught, those links would just be de-valued instead of causing your whole site to get banned.

Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.

Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as:

Are users spending more time on your site than the other ranked sites on Google?

Are people bouncing off your site and heading back to the Google listing page?

Are your brand queries increasing over time? Or do people not see you as a brand?

Do people find your site more appealing… in other words, is your click-through-rate higher?

If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users.

Google has one goal: to rank sites that users love the most at the top. That causes people to come back, keep using Google, and increase their overall revenue.

If you can put yourself in your users’ shoes, you’ll be better suited to do that.

The first step in doing this is to realize that when someone performs a search for any keyword, they aren’t just “performing a search,” they are looking for a solution to their problem.

By understanding the intent of their search, you’ll be more likely and able to solve their problems. You can use tools like Ubersuggest to help you with it as it will show you long tail phrases (problems people are trying to solve for).

Once you do that, you’ll be able to create the best experience, the best product, or even service that people deserve.

This is how you make your site continually rank well in the long run even as they make their algorithm more complex.

Drastic Change #3: You can’t build a company off of 1 channel

You familiar with Dropbox?

Of course, you are, it’s a multi-billion-dollar company… and you probably have it installed on your computer.

When they first came out, they tried to acquire users through Google AdWords. Can you guess how much it cost them to acquire a customer?

It ranged between $200 and $300.

Do you know how much Dropbox costs?

$60 a year.

The math doesn’t work out. Why would you spend $200 to acquire a user who only pays $60?

Even when someone pays you $60, it’s not all profit. Because of that, Dropbox had to grow using growth hacking.

Dropbox gives you more free space the more users you invite. That’s a great example of growth hacking. And it’s how they grew into a multi-billion-dollar company.

Nowadays, if you created a similar invite flow within your company, it won’t work that well. You can no longer build a company using one channel like how Dropbox grew.

And do you remember how Facebook grew?

When you signed up, they would tap into your email address book and send out an email to every single one of your contacts inviting them to use Facebook, even if you didn’t want them to.

That one channel helped Facebook grow into the multi-hundred-billion-dollar company that we know today.

Nowadays, if you get an email saying your friend is inviting you to join a new site or social network, you’ll probably just ignore it.

Again, you no longer can build a big business leveraging only one marketing channel.

So, what does that mean for you?

First of all, popular marketing channels that are profitable get saturated fast and you are going to have a lot of competitors.

Due to that, you have to leverage all channels. From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there.

It’s your only option to doing well in the long run.

One channel won’t make your business anymore. But if you combine them all, you can still grow your business.

And hey, if something happens to one channel like an algorithm change, at least your business won’t go down too much because you are diversified.

No matter how much you love one form of marketing, never rely on it. Adopt an omnichannel approach.

Drastic Change #4: Blogging won’t work too well

I got into this a little bit at the top… the web is saturated. There are just way too many sites.

Sure, most of those 1.8 billion sites aren’t being updated and a lot are dormant.

Now out of those 1.8 billion sites, roughly 1 billion of them are blogs. That’s roughly 1 blog for every 7 people out there.

When I started my first blog in 2005, there weren’t as many people online creating sites or producing content. There also weren’t as many people using Google.

Nevertheless, Google loved content. Everyone was saying how content is king because if you produce high-quality articles Google would rank them due to one simple fact… they lacked content in their index.

But as time went by, Google no longer had a shortage of content. I would even go as far to say that there is too much content for them to choose from.

For that reason, they can be pickier if they want to rank your website or not. It’s not just about backlinks or optimizing your on-page code, it’s about providing what’s best for the end user.

That means Google is going to rank fresh content that isn’t regurgitated.

If you want to take the route of just writing dozens of articles each way and trying to rank for everything under the sun, you can. It’s still possible, but it will take more time and it will be harder as there is more competition.

More so, the way content marketing is changing in 2019, and we saw a little of this in 2018, is that you need to update your content.

No longer can your strategy be to write a lot of content. You are going to have to plan on updating your content on a regular basis.

For example, I have one person who works for me full time going through my old blog posts to update them. Also, I now only have time to write once piece of content each week. There is no way I can go through my blog and update over a thousand blog posts.

You’re going to have to do the same if you want to maintain your search traffic. If you are established and have an old blog, spend half your time updating your old content. If you are a new blog, you don’t really need to spend more than 5% of your time updating your old content.

Drastic Change #5: You’ll need to focus on new search engines and new content types

We can all agree that text-based content is saturated.

If you don’t agree with me, just scroll back up to Drastic Change #4 😉

We all know it takes forever to rank on Google. If you aren’t willing to give it a year, you shouldn’t spend much time doing traditional SEO.

What if I told you there was another form of SEO in which you can see results very, very fast?

So fast, that within 30 days (or even a few days!) you can rank at the top. And, better yet, those rankings mean you will get traffic.

Just look at my search traffic from this different kind of search engine:

Can you guess that what search engine this is?

YouTube!

I generate 198,380 views every month from YouTube search. And those people watch my content for an average of 559,237 minutes a month.

I’m generating over 388 days of watch time each month just from YouTube search. That’s crazy!

YouTube isn’t nearly as competitive as Google. Nor is optimizing for the iTunes store if you have a podcast.

Don’t just focus your efforts on Google.

Focus your efforts on less-saturated forms of content like video and audio while optimizing for less common search engines like YouTube and iTunes.

Plus, these new channels have a very lucrative audience as they are engaged. Did you know that 45% of podcast listeners have a household income of $75,000 or more?

Here are some articles that’ll help you out:

How to Hack YouTube SEO

How to Create a YouTube Traffic Jam

Is YouTube Marketing Really Worth It?

How to Improve Your iTunes Rankings

iTunes SEO: What Works Now

If you don’t have a big marketing budget no worries. These channels aren’t as expensive or competitive yet. You also don’t need a studio to film or record. You can just bust out your iPhone and start recording yourself.

Believe it or not, a lot of people prefer that over studio quality content as it is more authentic.

Drastic Change #6: Budgets will start shifting into conversion rate optimization

At the beginning of this post, I broke down Google’s yearly revenue.

As you can see it has continually increased even during recessionary periods.

Sure, some of it has to do with more people coming online. But also, the cost per click is rising.

Same with Facebook Ads. I literally know hundreds of affiliates who used to make over a million dollars a year in income because Facebook Ads were so affordable.

But in June/July 2017, Facebook crossed a point where they had more advertisers than inventory… at least in the United States.

Over time, that trend continued into other countries, which mean Facebook Ad costs drastically increased.

Just look at the graph below. As you can see, companies spend the majority of their budget on Google AdWords and Facebook Ads.

Now let’s look at what channel produces the highest ROI. Can you guess what it is?

SEO, right?

Although the chart shows SEO produces the biggest ROI, in reality, it is the second runner up.

What’s hard to see because it is classified as “other” in the chart and it is grouped with other marketing channels, is conversion rate optimization. And that channel produced the biggest ROI by far. It beat SEO by leaps and bounds.

It was just hard to see that because not enough companies spend money on conversion rate optimization. And when they do, it is a very small portion of their budget.

In 2019, start running A/B tests. Whether you use Crazy Egg or any other solution out there, don’t forget to include it in your marketing arsenal.

Drastic Change #7: Marketers will learn what funnels are

You may have heard of marketing funnels or sales funnels, but I bet you aren’t using them.

And no, a funnel isn’t something as simple an email sequence.

Because ads are getting more expensive, you’ll find yourself doing things like running more A/B tests (as I mentioned above), but it will only help so much.

As your competition also starts running A/B tests, you’ll find that ad prices will go up again.

So, what should you do?

You are going to have to upsell and downsell your visitors. I learned this tactic from Ryan Deiss years ago and he was spot on.

The best way to generate revenue isn’t to get more customers, it’s to get more money out of your existing customers.

Sure, your customer base is only going to spend so much. But if you offer upsells and downsells you can see increases in revenue from 10% to 30%. And some cases you’ll even double your revenue.

The key points with upselling and downselling are as follows:

Offer at least 2 or 3 upsells (or downsells).

If people don’t take the offer, considering offering the same offer again with monthly installments.

The best offers are speed and automation. In other words, if you can help people get results faster or in an automated way, they are much more likely to take it. People are lazy and impatient, hence speed and automation always win when it comes to upsells.

At this point you are probably wondering how to do all of this upselling or downselling, right?

You have to build a marketing funnel. The good news is, you don’t have to hire a developer, you can use solutions like Click Funnels and Samcart.

They are easy to use, and you can get started in minutes.

Conclusion

Expect 2019 to be a crazy year. What worked once, won’t work in 2019.

Technology is more sophisticated and with things like machine learning and artificial intelligence knocking at the door, we are going to be on a crazy rollercoaster.

Don’t be afraid, though!

If you take the concepts above and start working on them now, you are going to be in for a much smoother ride with fewer downs and more ups.

So what do you think is going to change in 2019?

The post How Digital Marketing Will Change in 2019 appeared first on Neil Patel.

How Digital Marketing Will Change in 2019 Publicado primeiro em https://neilpatel.com

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brianobrienny · 4 years

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199 Digital Marketing Stats to Drive Your Marketing Strategy

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier.

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics.

Take a look at the data and the numbers. Maybe you can use some of these in your next budget meeting.

Hopefully most of these marketing stats will help you to prove that your content marketing strategy, digital and advertising campaigns are on-trend, relevant, and effective.

A few things to note:

We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

We’ve also tried to use statistics that are no more than two years old unless otherwise noted.

We linked to the best available source but this crap takes a lot of time. We did the best we could.

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. But I paid her. Isn’t that nice?

There are 179 bullets but 200+ actual stats in this post. In case you are counting. So without further ado. . .

Here are 199 Digital Marketing Stats to drive your marketing strategy…

Content Marketing Stats

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. (HubSpot)

26% of adults are almost always online. That percentage is part of the 77% of US adults who are online daily. They tend to go online between once and numerous times a day. (Pew Research Center)

The global population is just over 4 billion which includes 3.7 billion mobile internet users. Overall, there are 3 billion social media users. (Statista)

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. (Content Marketing Institute)

Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute

60% of B2C marketers are committed to content marketing. (PointVisible)

63% of businesses do not have a recorded policy on content. (MarketingProfs/CMI)

64% of marketers want to learn how to formulate a better content strategy. (We can help: just check out our content marketing strategy guide for content). (Marketing Charts)

32% of marketers believe that their content creation workflow is impartial or poor. (CMI)

60% of people find it difficult to consistently produce content. Our own content frequency research shows why this is so important. (Optinmonster)

Nearly 65% of people find engaging content difficult to produce. (Optinmonster)

The percentage of internet users that conduct product research online is about 78%. (WPforms)

Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list. (WPforms)

Optinmonster states that “research gets millions of shares on Facebook.” (Optinmonster)

79% of B2B buyers share white papers with their coworkers. (Optinmonster)

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. (Overthink Group)

72% of marketers say that content marketing sparks engagement growth. Additionally, 72% say it has ultimately increased the number of leads. (CMI)

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. (Marketingsherpa)

Approximately 66% of people have discovered a new business on Twitter. (Optinmonster)

Nearly 69% of consumers bought something because of a tweet they read on Twitter. (Optinmonster)

About 94% of people plan to make a purchase from an industry they follow on Twitter. (Optinmonster)

93% of marketers perceive interactive content as effective, according to GO-Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (GO-Gulf ; Optinmonster)

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. (Cisco; Optinmonster)

Blogging Stats

Industries that blog tend to reach 55% more web traffic. (WPforms)

About 57% of industries have gained a customer through their business blog. (WPforms)

Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Optinmonster

Blog posts are among the most shared content online. (OkDork)

Blog content creation is a top priority for marketers. (Hubspot)

The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. (Orbitmedia)

Nonetheless, if you really want to increase those social shares, you will need to write longer posts. Posts that reach the highest number of shares are more than 3,000 words long. (Okdork)

SEO and Organic Search Stats

95% of people only look at the first page of search results which is why content is worth optimizing. If your content appears on the second page, most people will not see it. (Brafton)

Half of the clicks on SERPs go to the top 3 results. (Ignite Visibility)

An estimated 72% of online marketers describe content creation as their most efficient Search Engine Optimization method. (isitwp)

On average, Google receives more than 77,000 searches per second. Internet Live Stats

About 67% of clicks are directed to the first 5 results shown in search engines. (Advanced Web Ranking)

About 90% of website pages acquire zero organic traffic from Google. (Databox)

According to Propecta, “ 50% of search queries are 4 words or more.” (Propecta)

Roughly 12% of search queries have a highlighted Snippet box in their Google search results. (Ahrefs)

Approximately 64% of marketers invest in SEO strategies and tactics. (HubSpot)

Re-posting can boost the amount of monthly organic search views of published blog posts by an average of 106%. (HubSpot)

Accurate and keyword-rich copy helps to rank high in search. (HubSpot)

SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. (HubSpot)

In order to improve website performance, the best technical search engine optimization method used by markers is enhancing mobile performance. (HubSpot)

Approximately 49% of consumers say they use Google to discover new products. (Think with Google)

More than half of Google searches (50.33%) now end without a click on a result. (Sparktoro)

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. (Jumpshot)

Google utilizes 810 rare SERP features. Of the unique features, 161 are found on more than 0.2% of keywords. (seoClarity)

On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. (seoClarity)

Voice Search Stats

On average, 65% of 25-49-year old’s talk to their voice-enabled devices at least one time a day. (PWC)

Approximately $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce by the year 2022. (OC&C Strategy Consultants)

In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. (Strategy Analytics)

In 2020, about 62% of Americans claimed to be using some form of voice assistance technology. (Edison Research)

Nearly 62% of the US population aged 12 years and older utilize voice-operated assistants.(Edison Research)

The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system. (Edison Research)

Audio and Podcast Marketing Statistics

Podcasting has become extremely essential in reaching a specific target audience. 45% of global internet users aged 25-34 listen to podcasts. (Statista)

In the United States specifically, roughly 1 in 5 Americans listen to audiobooks, and 40% listen to podcasts. (Pew Research Center)

15% of those listeners tune in to a podcast at least once per week. (Here are a few marketing podcasts you can add to your playlist.) (Edison Research)

Podcast Insights suggest that 49% of podcast listening happens at home, while 22% of people listen in their car. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. (Podcast Insights)

Video Marketing Statistics

Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Additionally, images assist in spreading your message and tend to get more shares. (Jeffbullas)

The types of images you can use are endless! However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. (Forbes)

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. (Optinmonster)

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” (Think with Google)

According to CMI’s content marketing statistics, 72% of B2B marketers and 76% of B2C marketers utilize video because of its efficiency. Aberdeen Group notes that marketers who use video tend to get 66% more lead per year. (Optinmonster)

By the year 2021 video will represent 82% of all web traffic. (Cisco)

Webinar Marketing Statistics

59% of registrations occur in the last week before the webinar date. Additionally, 33% of webinar signups occur on the day of the webinar, which demonstrates the importance of getting your webinar timing right to attract more attendees. The most popular time for signups is 12PM Pacific/3PM Eastern. (GoToWebinar)

According to Bizible, a third of registrants watch the webinar replay. BrightTalk also says that 47% of on-demand views occur within 10 days after the original webinar date. (bizibl; BrightTALK)

Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. 87% found the webinar to be effective, and 49% plan to host or participate in a webinar this year. (Wyzowl)

93% of marketers perceive interactive content as effective, according to Go Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (GO-Gulf )

Social Media Marketing Stats

The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. (Hubspot)

About 90% of people claim that reading positive online reviews will often influence their buying decisions. (WPForms)

The most successful content marketing strategies are considered to be customer recommendations and case studies. (Pardot)

According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” (Econsultancy)

About 70% of online customers research product reviews before deciding to make a purchase. (Optinmonster)

Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. (WPForms)

According to WPForms, “the number of marketers who say Facebook is “critical” or “important” to their business has increased 83%.” (WPforms)

The most efficient styles of B2B content are social media posts. (Pointvisible)

74% of individuals who have a Facebook account use it solely for professional purposes. Within those Facebook users, about 75% visit the site once daily. (Pew Research Center; Optinmonster)

Key channels that target older online users are Facebook and YouTube. Whereas, the younger demographics use Snapchat and Instagram the most. (Pew Research Center; Optinmonster)

57% of all content is shared on Facebook. (Optinmonster)

People use YouTube primarily for solutions, entertainment, and learning new things. (Think with Google)

Conversion Rate Optimization (CRO) Stats

Statistically, the percentage of marketers using landing page A/B tests to improve conversion rates is listed at only 17%. (HubSpot)

Conversion rates are affected within the first five seconds of a website’s page-load time. With every additional second of load time, website conversion rates drop by approximately 4.42%. (Portent)

According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents. (Databox)

Landing pages have the highest conversion rate at 23%, even though they are the least popular type of signup form. On the other hand, popups have the second-lowest conversion rate at 3% despite their status as the most popular signup form. (Omnisend)

By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 trillion. (Shopify)

51% of buyers surveyed say they use Google to analyze potential online purchases. (Think with Google)

A 2019 study showed that 65% of total e-commerce sessions were generated by search traffic, while 33% were generated through organic search, and 32% were generated through paid search. (Statista)

Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. (Think with Google)

Over a two-year period, mobile searches for “____ near me today/tonight” grew by over 900%. (Think with Google)

Roughly 60% of smartphone users have been able to reach a business directly by using the “click to call” option in their search results. (Think with Google)

Within a two- year period, there was a 200%+ growth in mobile searches for the terms “open” + “now” + “near me.” (Think with Google)

According to survey statistics, 46% of buyers verify inventory online before going into a store. (Think with Google)

70% of buyers surveyed say that the ability to shop in-person at a brick and mortar store is vital when choosing which brand or retailer to purchase from. (Think with Google)

An average lead generation form contains approximately 11 fields. (PAGEWIZ)

Conversions can be improved by 86% by using visual content such as videos on landing pages. (Techjury)

For every $92 spent on gaining a new client, just $1 is then spent on attempts to convert the customer. (Econsultancy)

Approximately 74% of conversion rate optimization programs promote sales growth. (MarketingSherpa)

According to the 2016 State of Conversion Optimization Report, the percentage of small industries that lack a structured or documented conversion rate optimization strategy is listed at 68%. (State of Conversion Optimization Report)

Conversion rate satisfaction is only found in 22% of businesses.(VWO Blog)

Call to Actions (CTAs) that are personalized convert 42% more visitors than unpersonalized CTAs. (Hubspot)

The most popular method of conversion rate optimization is A/B testing. (Econsultancy)

A one second delay in your website speed can ultimately reduce conversions by 7%. (Neil Patel)

According to Venture Harbour, 300% more conversions can be produced through multi-step forms in WordPress. (Venture Harbour)

Asking for personal information, such as a phone number, dramatically reduces conversion rates. (WPForms)

Mobile Marketing Statistics

In the year 2019, mobile devices, excluding tablets, produced roughly half of all universal internet traffic. (Statista)

Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista)

The percentage of U.S. internet users that use more than one device when going online is around 87%. (Think with Google)

Approximately 60% of smartphone consumers have contacted a corporation directly using the search results (e.g. “click to call” option). (Think with Google)

Nearly 25% of businesses invest in mobile optimization as a top search engine optimization approach. (HubSpot)

39% of smartphone consumers are more inclined to browse or shop a brand’s mobile app because the purchase process is easier or faster. (Think with Google)

Search traffic on mobile devices tend to be higher than on desktops. By the end of the year, about 52% of all web traffic will be mobile. (StatCounter)

1 in 10 Americans only use smartphone devices, which means mobile marketing is the main way to reach them. (Pew Research Center)

According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.” (Optinmonster; Marketing Land)

If your business is interested in email marketing, it is important to note that mobile email opens increased 30% in the last year. (Campaign Monitor)

Within the last two years, Google research has shown that comparison searches using the word “best” have grown by 80%. (Think with Google)

Approximately 53% of website visitors will exit in less than 3 seconds if your content does not load, which is why it is vital to enhance your website and content for mobile conversions. (Optinmonster)

Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. (PR Newswire)

In the US, 96% of people own a mobile phone. (Pew Research Center)

According to Pew Research Center, “people spend over 3.5 hours per day on their mobile devices.” (Emarketer)

About 51% of consumers have completed an online transaction with a smartphone. (Pew Research Center)

Statista states, “93% of Millennials have compared online deals using a mobile device.” (Statista)

Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. (Button)

According to We Are Social, “there are 5.11 billion unique mobile users in the world.” (We are Social)

By the year 2021, Mobile commerce sales (mCommerce), will account for more than half of all eCommerce. (CBRE)

On average, iPhone clients spend more than Android or Window consumers on a typical order. (Invesp)

Email Marketing Statistics

Various studies confirm that email marketing has a return on investment of around $40 for every dollar spent.

There are lots of ways to communicate in today’s digital world, however email remains the most popular: (Optinmonster)

74 trillion emails are sent in a year. (Optinmonster)

Nearly 90% of US adults use email. (Statista)

About 95% of all professionals use an email platform. (Optinmonster)

A/B testing boosts email marketing conversions by approximately 49%. (Campaign Monitor)

About 47% of marketers claim that they sometimes will test different subject lines to improve overall email performance. (MarketingProfs)

Subject lines are 22% more likely to be opened if they are personalized. (WPForms)

Nearly 70% of marketers claim that their highest-performing emails were sent from an individual person, not a specific brand. (Databox)

Approximately 47% of emails are opened or rejected based exclusively on their subject line. (WPForms)

About 56% of brands that include an emoji in their email subject line (Forbes)

Email subject lines that are written with immediacy and individuality tend to obtain a 22% higher open rate. (WPForms)

Nearly 70% of those aged 45 and up were receptive to humor in email subject lines, however humor is not as likely to work on younger cohorts. (Marketing Land)

Emails that contain subject lines with 6-10 words have the highest open rate. (Invesp)

Generally, email marketing has a 4400% average return on investment rate. Optinmonster)

On average, welcome emails have an 82% open rate. (GetResponse)

According to HubSpot, “91% of email users have unsubscribed from a company email they previously opted-in to. (Hubspot)

Over 102.6 trillion emails are exchanged every year, and that number is gradually increasing. (Statista)

Roughly 49% of all email messages are opened on mobile devices. (IBM)

More than half (54%) of emails are classified as spam. (Statista)

Tablet and PC mobile users are listed as being the least likely to engage with emails. (Impact of Mobile Use on Email Engagement)

The percentage of marketers that claim targeted personalization will increase buyer engagement is 74%. (WPForms)

About 95% of the industries that utilize marketing automation are capitalizing on email marketing. (Regalix)

27% of the most frequently opened emails related to hobbies. (HubSpot)

About 49% of buyers claim they would like to receive weekly promotional emails from their favorite brands. (Statista)

Only 30% of brands utilize personalized emails, yet they get 6x Higher Transaction Rates. (Experian Marketing)

According to Marketing Sherpa, “60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)

In order to reduce form abandonment, send 3 abandoned cart emails instead of one. This will result in 69% more orders. (Oberlo)

Half of small and medium-sized businesses utilize marketing automation technology to lead campaigns. (Statista)

Roughly 88% of buyers who are willing to disclose personal information want transparency about how GDPR is used. (DMA)

Over half of society checks their email before doing anything else online. (Optinmonster)

Social Selling Statistics

Nearly 78% of salespeople who utilize social media perform better than their colleagues. (Screwpile Communications)

The majority (98%) of sales representatives with 5000+ connections on LinkedIn tend to meet or exceed sales quotas. (The Sales Benchmark Index)

Outbound selling tactics of cold calling have a low success rate at 2.5%. (Keller Research Center

IBM increased their sales by 400%, due to the implementation of a social selling program. (IBM)

Worldwide, there are over 1.5 billion social media users. (McKinsey and Company)

About 77% of business to business clients refuse to speak to salespeople until they have conducted their own research. (Corporate Executive Board)

According to IBM, “55% of buyers do research via social media.” (IBM)

According to Hubspot, “only 7% of respondents surveyed said that social selling was a top priority for their sales organization.” (Hubspot)

Once a salesperson is involved, up to 90% of the sales process could essentially be accomplished by social selling. (Forrester)

Approximately 87% of B2B buyers admit they have had a positive impression of a salesperson if they were previously introduced to them through someone in their network. (LinkedIn)

84% of business executives utilize contacts and information from their social networks as part of their acquisition process. (IDC)

Roughly 31% of B2B professionals claimed that social selling permitted them to build deeper connections with their clients. (SuperOffice)

Lead Generation & Nurturing Stats

Nearly 45% of companies send their leads at least 1 email a week. (Databox)

Over 35% of B2B marketers surveyed have started a lead nurturing approach. (Invespcro)

About 63% of marketers claim their main content challenge is ultimately driving traffic and creating leads. (Omnicore)

According to Databox, “40-70% of business qualified leads are not yet ready to buy.” (Databox)

About 20-40% of webinar attendees eventually become leads. (OptinMonster)

Approximately 80% of new leads will never turn into sales. (Invespcro)

On average, industries that excel at lead nurturing produce 50% more sale ready leads at a 33% lower cost. (Invespcro)

About 66% of people say that email nurturing is the best way to re-engage leads. (Databox)

Ecommerce & Online Shopping Statistics

According to Statista, “12% of all retail sales globally were eCommerce sales.” (Statista)

Organic Google searches drive 43% of eCommerce traffic. (Wolfgang Digital)

Globally there are over 286+ million active PayPal accounts. (Statista)

About 65% of shoppers admit to looking up price comparisons on their mobile phones while in a brick and mortar store. (KPMG)

On average, exit-intent campaigns convert between 2-4% of deserting visitors into email. (Optinmonster)

On average, every US consumer spends $1800 a year on eCommerce. (Statista)

Amazon accounted for 44% of all US eCommerce sales. (CNBC)

In terms of conversational marketing, about 82% of consumers anticipate an online live chat response within 5 minutes. (Drift)

Men spend 68% more money online than women (KPMG)

On average, men tend to spend 68% more money online than women. (KPMG)

Every year, approximately 1.66 billion people shop online. (Statista)

About 56% of shoppers admit that they will leave without making a purchase if presented with unpredicted costs. (Shopify)

About 79% of US shoppers claim that free shipping would convince them to shop online more often. (Walker Sands)

About 36% of all US small industries lack a company website. (SBA)

Generation X shops online more than baby boomers and millennials. (KPMG)

According to 50% of consumers, online live chat is the most convenient way to get in contact with a company. (WPForms)

Companies that have the highest cart abandonment rates tend to be in the categories of finance, nonprofit, and travel, with retail coming in 4th place. (Optinmonster)

If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

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How Digital Marketing Will Change in 2019

New Post has been published on https://computerguideto.com/awesome/how-digital-marketing-will-change-in-2019/

How Digital Marketing Will Change in 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.

And no, I don’t mean change from a competition standpoint. You already is recognized that each year marketing gets more expensive and more competitive. That’s merely a given.

Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google stimulated more and more money. They didn’t even have a down year.

One of the big reasons we are seeing digital marketing change so much is because of the be adopted by new technologies. But also because the web is getting saturated … there are 1,805, 260,010 websites on the web.

That means there is 1 website for every 4 people in this world. That’s crazy!

So, let’s dive into it … here’s how digital marketing is going to change this year.

Drastic Change# 1: SEO won’t look the same

I’m starting with this one because I know you are going to hate this. SEO is moving to voice search.

In 2018, 2 out of every 5 adults use voice search once per day. But in 2020, 50% of all searches will be done through voice search according to ComScore.

And it won’t only be people speaking into their microphone on their cell phone or laptop, 30% of web browsing won’t even take place on a device with a screen. That means more people will be searching through devices like Google Home or Alexa.

I know you don’t like this because every time I blog about voice search , no one genuinely reads the article. It’s one of those topics that SEOs just wish didn’t exist.

Why?

Well, being on page 1 doesn’t matter when it is necessary to voice search. Either Google pulls from your website or they don’t.

And secondly, conversions from voice search will be lower because people won’t be going to your website. Google will simply be giving them the answer. At least, until we can figure out how to solve this as marketers.

But instead of looking at voice search as a bad thing, just think of it this style , no one cares to read articles about it, which means most SEOs won’t be prepared for it.

This is your chance to get ahead of your competition and gobble up that traffic before the market shifts into using voice.

Here are some articles that will teach you how to maximize your voice search traffic :P TAGEND

The Definitive Guide to Voice Search How to Optimize for Voice Search( 4 Simple Strategies ) How to Get Extra Traffic From Voice Search

Drastic Change# 2: Expect algorithm updates to be more complex

According to the Moz algorithm changelog, there were 12 updates in 2018.

Although it sounds like a lot, it isn’t. In 2017 there were 13 updates and in 2016 there were 11. In other words, Google has been averaging 12 updates per year if you blended the corroborated updates with the “unconfirmed” ones.

But let’s look at the older updates…

On July 17, 2015, Google released Panda 4.2. I know you may have detested the Panda update, but it wasn’t too bad. All Google did was get rid of spammy sites with low-quality content.

They didn’t want to rank sites that had thousands of 300 -word blog posts with duplicate content.

Could you blame them for that?

And what about the change Google constructed on September 27, 2016, the Penguin 4.0 update?

If you built spammy connections, they no longer would just penalize you, in most cases, they would devalue those connects instead.

That entails if you did something shady like buy a ton of backlinks and get caught, those connects would just be de-valued instead of causing your whole site to get banned.

Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.

Google no longer has to merely look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as :P TAGEND

Are users spending more hour on your site than the other ranked sites on Google? Are people ricochetting off your site and heading back to the Google listing page? Are your brand queries increasing over period? Or do people not see you as a brand? Do people find your site more appealing … in other words, is your click-through-rate higher?

If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users.

Google has one goal: to rank sites that users love the most at the top. That causes people to come back, keep using Google, and increase their overall revenue.

If you can put yourself in your users’ shoes, you’ll be better are in accordance with do that.

The first step in doing this is to realize that when someone performs a search for any keyword, they aren’t only “performing a search, ” they are looking for a solution to their problem.

Once you do that, you’ll be able to create the best experience, the best product, or even service that people deserve.

This is how you build your site continually rank well in the long run even as they make their algorithm more complex.

Drastic Change# 3: You can’t build a company off of 1 channels

You familiar with Dropbox?

Of course, you are, it’s a multi-billion-dollar company … and you probably have it installed on your computer.

When they first “re coming out”, they tried to acquire users through Google AdWords. Can you guess how much it cost them to acquire a customer?

It ranged between $200 and $300.

Do you know how much Dropbox expenses?

$60 a year.

The math doesn’t work out. Why would you expend $200 to acquire a user who are pays $60?

Even when someone pays you $60, it’s not all gain. Because of that, Dropbox had to grow use growth hacking.

Dropbox gives you more free space the more users you invite. That’s a great example of growth hacking. And it’s how they grew into a multi-billion-dollar company.

Nowadays, if you created a similar invite flow within your company, it won’t run that well. You can no longer build a company use one channel like how Dropbox grew.

And do you remember how Facebook grew?

When you signed up, they would tap into your email address book and send out an email to every single one of your contacts inviting them to use Facebook, even if you didn’t want them to.

That one channel helped Facebook grow into the multi-hundred-billion-dollar company that we know today.

Nowadays, if you get an email saying your friend is inviting you to join a new site or social network, you’ll probably just ignore it.

Again, you no longer can build a big business leveraging merely one marketing channel.

So, what does that mean for you?

First of all, popular marketing channels that are profitable get saturated fast and you are going to have a lot of competitors.

Due to that, you have to leverage all channels. From content marketing and paid ads to social media marketing and SEO to email marketing … you have to leverage all channels out there.

It’s your merely option to doing well in the long run.

One channel won’t build your business anymore. But if you blend them all, you can still grow your business.

And hey, if something happens to one channel like an algorithm change, at the least your business won’t go down too much because you are diversified.

No matter how much you love one sort of marketing, never rely on it. Adopt an omnichannel approach.

Drastic Change# 4: Blogging won’t work too well

I got into this a little bit at the top … the web is saturated. There are just way too many sites.

Sure, most of those 1.8 billion sites aren’t being updated and a lot are dormant.

Now out of those 1.8 billion sites, roughly 1 billion of them are blogs. That’s approximately 1 blog for every 7 people out there.

When I started my first blog in 2005, there weren’t as many people online creating sites or making content. There also weren’t as many people utilizing Google.

Nevertheless, Google loved content. Everyone was saying how content is king because if you create high-quality articles Google would rank them due to one simple fact … they lacked content in their index.

But as period went by, Google no longer had a shortage of content. I would even go as far to say that there is too much content for them to choose from.

For that reason, they can be pickier if they want to rank your website or not. It’s not just about backlinks or optimizing your on-page code, it’s about what’s best for the end user.

That means Google is going to rank fresh content that isn’t regurgitated.

If you want to take the road of simply writing dozens of articles each route and trying to rank for everything under the sun, you are able to. It’s still possible, but it will take more hour and it will be harder as there is more competition.

More so, the route content marketing is changing in 2019, and we assured a little of this in 2018, is that you need to update your content.

No longer can your strategy be to write a lot of content. You are going to have to plan on updating your content on a regular basis.

For example, I have one person who works for me full period going through my old blog posts to update them. Also, I now merely have time to write once piece of content each week. There is no way I can go through my blog and update over hundreds of thousands of blog posts.

You’re going to have to do the same if you want to maintain your search traffic. If you are established and have an old blog, expend half your time updating your old content. If you are a new blog, you don’t actually need to expend more than 5% of your time updating your old content.

Drastic Change# 5: You’ll need to focus on new search engines and new content kinds

We can all agree that text-based content is saturated.

If you don’t agree with me, just scroll back up to Drastic Change# 4

We all know it takes forever to rank on Google. If you aren’t willing to give it a year, you shouldn’t expend much time doing traditional SEO.

What if I told you there was another form of SEO in which you can see results very, very fast?

So fast, that within 30 days( or even a few days !) you are able to rank at the top. And, better yet, those rankings mean you will get traffic.

Just look at my search traffic from this different various kinds of search engine :P TAGEND

Can you guess that what search engine this is?

YouTube!

I generate 198,380 positions every month from YouTube search. And those people watch my content for an average of 559,237 minutes a month.

I’m making over 388 days of watch hour each month merely from YouTube search. That’s crazy!

YouTube isn’t nearly as competitive as Google. Nor is optimizing for the iTunes store if you have a podcast.

Don’t only concentrate your efforts on Google.

Focus your efforts on less-saturated forms of content like video and audio while optimizing for less common search engines like YouTube and iTunes.

Plus, these new channels have a highly lucrative audience as they are engaged. Did you know that 45% of podcast listeners have a household income of $75,000 or more?

Here are some articles that’ll help you out :P TAGEND

How to Hack YouTube SEO How to Create a YouTube Traffic Jam Is YouTube Marketing Really Worth It ? How to Improve Your iTunes Rankings iTunes SEO: What Runs Now

If you don’t have a big marketing budget no worries. These channels aren’t as expensive or competitive yet. You also don’t need a studio to cinema or record. You can merely bust out your iPhone and start recording yourself.

Believe it or not, a lot of people prefer that over studio quality content as it is more authentic.

Drastic Change# 6: Budgets will start shifting into conversion rate optimization

At the beginning of this post, I broke down Google’s yearly revenue.

As you can see it has continually increased even during recessionary periods.

Sure, some of it has to do with more people coming online. But also, the cost per click is rising.

Same with Facebook Ads. I literally know hundreds of affiliates who used to make over a million dollars a year in income because Facebook Ads were so affordable.

But in June/ July 2017, Facebook intersected a phase where they had more advertisers than inventory … at least in the United States.

Over time, that trend continued into other countries, which entail Facebook Ad expenses drastically increased.

Just look at the graph below. As you can see, companies expend the majority of their budget on Google AdWords and Facebook Ads.

Now let’s look at what channel renders the highest ROI. Can you guess what it is?

SEO, right?

Although the chart presents SEO creates the biggest ROI, in reality, it is the second athlete up.

What’s hard to see because it is classified as “other” in the chart and it is grouped with other marketing channels, is conversion rate optimization. And that channel created the biggest ROI by far. It beat SEO by leaps and bounds.

It was just hard to see that because not enough companies spend money on conversion rate optimization. And when they do, it is a very small portion of their budget.

In 2019, start operating A/ B tests. Whether you use Crazy Egg or any other solution out there, don’t forget to include it in your marketing arsenal.

Drastic Change# 7: Marketers will learn what funnels are

You may have heard of marketing funnels or sales funnels, but I bet you aren’t using them.

And no, a funnel isn’t something as simple an email sequence.

Because ads are getting more expensive, you’ll find yourself doing things like operating more A/ B tests( as I mentioned above ), but it will merely help so much.

As your rivalry also starts running A/ B tests, you’ll find that ad prices will go up again.

So, what should you do?

You are going to have to upsell and downsell your guests. I learned this tactic from Ryan Deiss years ago and he was spot on.

The best way to generate revenue isn’t to get more customers, it’s to get more money out of your existing customers.

Sure, your customer base is only going to expend so much. But if you offer upsells and downsells you can see increases in revenue from 10% to 30%. And some cases you’ll even double your revenue.

The key points with upselling and downselling are as follows :P TAGEND

Offer at least 2 or 3 upsells( or downsells ). If people don’t take the offer, considering offering the same offer again with monthly installments. The best offers are velocity and automation. In other terms, if you can help people get results faster or in an automated style, they are much more likely to take it. People are lazy and impatient, hence speed and automation always win when it comes to upsells.

At this phase you are probably wondering how to do all of this upselling or downselling, right?

You have to build a marketing funnel. The good news is, you don’t have to hire a developer, you can use solutions like Click Funnels and Samcart.

They are easy to use, and you can get started in minutes.

Conclusion

Expect 2019 to be a crazy year. What worked once, won’t work in 2019.

Technology is more sophisticated and with things like machine learning and artificial intelligence knocking at the door, we are going to be on a crazy rollercoaster.

Don’t be afraid, though!

If you take the concepts above and start working on them now, you are going to be in for a much smoother ride with fewer downs and more ups.

So what do you think is going to change in 2019?

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filipeteimuraz · 6 years