PT Mustika Ratu Tbk Catat Penjualan Bersih Rp285,18 Miliar di Tahun 2022
Jakarta, 29 September 2023 - PT Mustika Ratu Tbk (MRAT) berhasil mencatatkan penjualan bersih sebesar Rp285,18 miliar pada tahun 2022. Penjualan ini meningkat 16,4% dibandingkan tahun 2021 yang sebesar Rp244,03 miliar.
Pertumbuhan penjualan ini didorong oleh berbagai faktor, antara lain:
Inovasi produk, terutama pada kategori Holistic Beauty dan kategori Health & Wellness.
Ekspansi distribusi, baik secara offline maupun online.
Optimalisasi operasional.
Pada kategori Holistic Beauty, produk-produk unggulan yang berkontribusi terhadap pertumbuhan penjualan antara lain Brightening Bengkoang Series dan Instabright Glow. Pada kategori Health & Wellness, produk-produk unggulan yang berkontribusi terhadap pertumbuhan penjualan antara lain Kopi Mustika Ratu dan Mustika Ratu Body Care.
Pada tahun 2023, PT Mustika Ratu Tbk menargetkan pertumbuhan penjualan sebesar 10%. Target ini akan dicapai melalui berbagai strategi, antara lain:
Melanjutkan inovasi produk.
Memperluas jangkauan distribusi.
Meningkatkan penetrasi pasar.
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