#ios12 features
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Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] Product Description 3-in-1 USB OTG ADAPTER HB PLUS-These adapters are useful for expanding the functionality of your mobile device, enabling file transfers, peripheral connections, and more, all through a single, compact adapter. LIGHT WEIGHT AND COMPACT DESIGN ALLOWS FOR EASY CARRYING MAKING IT AN IDEALL TRAVEL COMPANION FOR YOUR MOBILE PRODUCTIVITY NEEDS This is used to connect the adapter to your smartphone or tablet. Depending on the adapter, it may support Micro-USB or USB-C connectors. This USB to Lightning adapter compatible with IOS9 and and above. Devices with IOS9-IOS12 only support U disk or card reader to get photos. Devices with IOS 13 and above version devices support OTG extension funtion to make two-way data transmission and control. you can import & export picture, video, MP3 files, MP4 files,Excel, Word, PPT, PDF on "Files" or "Photo" App. Features Support a varirty of Android Devices & iOS 13/14/15 System or later High Speed Data Transfer High Speed Transmission with USB 3.0 3 in 1 Multi Interface:- Type-C + 8 Pin + Android Micro USB Plug and Play Connect 1 end to a Mobile/Tablet, and the other end to a USB Flash Drive, you can read/watch movies USB 3.0 interface, fast data transmission speed Small size, Easy to carry ABS Plastic & Durable ✅ 【3 IN 1 OTG ADAPTER】OTG Adapter Pendrive Connector combines the Lighting, Micro USB, Type-C, USB 3.0, 4 interfaces into one, allows you can access various phone/tablet devices, plugg and Play & easy to use, no need to download any application, just share your photos and videos from your camera/pendrive to your social network freely, No need to use PC anymore, Fast and easy ! ✅ 【Wide Compatibility List】USB Type-C Headphone Adapter compatible with iOS 13 & Above, Android Devices for iPhone, iPad, Pendrive, Keyboard & Mouse 💪 【Enhanced Durability】 Strong ABS shell, the most flexible, powerful and durable material, makes the OTG Adapter more durable and tangle free; Convenient for you to attach it on any keychain or hook, conveient to carry, etc. 【Certified Safety & High Quality Assurance】- This OTG Adapter has electronic safety certifications that comply with appropriate standards, you have no need to worry about this quality at all. 📢 【Quality Service】 If you have any questions about the product, please feel free to contact us. Our service team will provide you with a satisfactory solution within 24 hours.
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300 - No more Green bubbles and Celebrating 300 episodes - With Chuck Joiner, Mike Potter, Kelly Guimont, Jeff Gamet, and Ben Roethig
The latest In Touch With iOS with Dave he is joined by guest Kelly Guimont, Mike Potter, Chuck Joiner,, Jeff Gamet, and Ben Roethig. Celebrating 300 episodes. All our guests this week have been so amazingly supportive and we talk about their first time on the show. We review what was their first episode on the show.Beta this week.iOS 17.5 Beta 1 was released.We ask the question Is 128GB Enough iPhone Storage there was a bit of a debate. Mike Potter tells us more about Macstock 8 and more.
The show notes are at InTouchwithiOS.com
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Beta this week.iOS 17.5 Beta 1 was released..
Apple Seeds First Betas of iOS 17.5 and iPadOS 17.5 to Developers
Apple Seeds First Beta of watchOS 10.5 to Developers - MacRumors
Apple Seeds First Beta of tvOS 17.5 to Developers - MacRumors
Apple Releases First Beta of visionOS 1.2 to Developers - MacRumors
Here's Everything New in iOS 17.5 Beta 1 So Far - MacRumors
What to Expect From iOS 17.5
watchOS 11 Rumored to Drop Support for Apple Watch Series 4 - MacRumors
iOS 17.5 Lets EU iPhone Users Download Apps From Websites - MacRumors
iOS 17.5 Might Expand 'Found Moving With You' Alerts to Third-Party Item Trackers - MacRumors
Is 128GB Enough iPhone Storage?
Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users
Celebrating 300 episodes. All our guests this week have been so amazingly supportive and we talk about their first time on the show. We review what was their first episode on the show.
Here are the episodes they appeared on for the first time.
Mike Potter 032 iOS 12 and Visit to Apple Store with special guest Mike Potter
Chuck Joiner 035 iPhone Xs vs Xs Max reviews and iOS12 Tips with Special Guest Chuck Joiner
Kelly Guimont 040 The New iPad Pro is here! With Guest Kelly Guimont
Jeff Gamet 107 – The power of a iPhone Charger – With Guest Jeff Gamet
Ben Roethig 219 - Apple Event Predictions and Highly Rated Apple Car
News
Apple Updates iWork Apps With New Features on Mac, iPad, and iPhone
Apple Card Savings Account to Receive First-Ever Interest Rate Decrease
Amazon's New App Lets You Scan Your Palm to Pay at Whole Foods, Panera Bread and More
Announcements
Macstock 8 is Here! July 12-14, 2024 Macstock Conference & Expo
Our Host
Dave Ginsburg is an IT professional supporting Mac, iOS and Windows users and shares his wealth of knowledge of iPhone, iPad, Apple Watch, Apple TV and related technologies. Visit the YouTube channel https://youtube.com/intouchwithios follow him on Mastadon @daveg65, and the show @intouchwithios
Our Regular Contributors
Jeff Gamet is a podcaster, technology blogger, artist, and author. Previously, he was The Mac Observer’s managing editor, and Smile’s TextExpander Evangelist. You can find him on Mastadon @jgamet as well as Twitter and Instagram as @jgamet His YouTube channel https://youtube.com/jgamet
Ben Roethig Former Associate Editor of GeekBeat.TV and host of the Tech Hangout and Deconstruct with Patrice Mac user since the mid 90s. Tech support specialist. Twitter @benroethig Website: https://roethigtech.blogspot.com
About our Guest
Kelly Guimont is a podcaster and friend of the Rebel Alliance. She appears on The Incomparable network as well as hosts I Want My M(CU) TV. you can find her on Mastodon and Instagram @verso
Chuck Joiner is the host of MacVoices and hosts video podcasts with influential members of the Apple community. Make sure to visit macvoices.com and subscribe to his podcast. You can follow him on Twitter @chuckjoiner and join his MacVoices Facebook group.
Mike Potter is the organizer of Macstock Conference: and the host of the For Mac Eyes Only Podcast. You can reach him on Mastodon: https://tooting.ninja/@formaceyesonly https://tooting.ninja/@macstockexpo
Here is our latest Episode!
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4 New Features Apple Will Deliver With iOS 12.2

Apple is expected to release the iOS 12.2 update later this month. What new features will the iOS 12.2 bring to the iPhone and iPad users? Different iOS 12.2 versions are being tested by developers since the early days of the year. New AirPods will have the support of geliş Hey Siri onelik or the developments in Apple News subscriptions. Here are some new features that are expected to be available to users with the final version of iOS 12.2.
Geographical ECG Limitation Because the ECG feature in Apple Watches requires the approval of local healthcare facilities, Apple has introduced ECG functionality only in some states of the United States. But with iOS 12.2, this limitation is getting harder and users can set up the installation via an iPhone with a SIM card inserted and positioned by an operator. If you take your iPhone to airplane mode or remove the SIM card from your device, you receive an error during installation. AppleCare in the Warranty Information and Settings Menu Apple, with iOS 12.2, makes the warranty status of the device more clear. If you go to the yardım about ‘section after entering the settings menu, you will see a new system entitled’ new device help Ayar. With this system you can easily check the warranty terms and conditions. This feature allows users to purchase AppleCare directly from the system as it saves users from installing AppleCare. The feature is disabled in iOS 12.2 beta, but is expected to be activated with the release of the final version. Event Rings at Wallet
The Wall Street Journal reported in February that Apple, along with Goldman Sachs, could set spending targets and work on a credit card to integrate with Apple Wallet. According to the information, Wallet application in iOS 12.2 will have Activity Rings where users can control their expenses. These rings or counters will have a similar working principle as in Apple's fitness practice. AirPower Support Apple's iPhone X, but introduced in conjunction with the AirPower launch, will be released on March 25 with a launch. iOS 12.2 will have AirPower support for devices. Therefore, the final version of iOS 12.2 is expected to be released immediately after the event on March 25th. Read the full article
#AMERİCA#AppleCare#appleiphone#appleupdate#Canada#featured#iOS12#iOS12.2#iOSupdate#iPad#iPhoneX#ıphone#update
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Hello Friends Today I am Create & Share a Video Of 5 Hidden Great & Secret Features On iOS 12. Friends Watch The Full Video.Thanks for choosing me & All the best.
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#iphone #apple #update #ios12 #ios #features
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[:ja]Apple iOS12で動く絵文字作成可能に。新しいAnimojiとMemoji。Apple/iOS/iPhone/iPad最新情報 #WWDC18[:en]Apple iOS12 new features : Memoji and Fun Camera Effects!Apple/iOS/iPhone/iPad latest news #WWDC18[:]
[:ja]Apple iOS12で動く絵文字作成可能に。新しいAnimojiとMemoji。Apple/iOS/iPhone/iPad最新情報 #WWDC18[:en]Apple iOS12 new features : Memoji and Fun Camera Effects!Apple/iOS/iPhone/iPad latest news #WWDC18[:]
[:ja]Apple iOS12で動く絵文字作成可能に。新しいAnimojiとMemoji。Apple/iOS/iPhone/iPad最新情報 #WWDC18
作成と言うかカスタマイズってことか
https://twitter.com/Koukichi_T/status/1003702294800547840
Apple previews iOS 12 – Apple https://www.apple.com/newsroom/2018/06/apple-previews-ios-12/
New features make communicating with friends and family from iPhone X more expressive with new Animoji and personalized Memoji characters that are…
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#Animoji#Apple#Apple new features#Apple 新機能#Apple 新機能 2018#Apple 絵文字作成可能#Emoji#freelance photographer in Tokyo#Japan#iOS12#iOS12 新機能#iPad#iPad 新機能#iPhone#iPhone 新機能#Japan Photographer#koukichi takahashi#ktpics#Memoji#Photographer Tokyo#Shibuya Photographer#Tokyo Photographer#Tokyo Tokyo Old meets New#WWDC18#カメラ#フリーランス カメラマン#写真#渋谷 フォトグラファー#渋谷 写真家
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UOC - PAC 3: Kevin Boix - Plataformas de Distribución de Contenido
Reproducción
Vimeo, tiene un reproductor de vídeo bastante simple, creado en HTML5, donde podemos ver todas las features básicas que cumplen con las necesidades del usuario, controlar el volumen, pause and play, añadir subtítulos, configuración de calidad, maximizar y minimizar, todas estas funcionabilidades están en la parte inferior, pero en la parte superior derecha, tenemos el sharing, donde permite dar control al usuario: compartir, me gusta, guardar en listas personales.
2. Plataformas
Los navegadores compatibles son los siguientes:
Chrome 60 en adelante (tiene actualizaciones automáticas)
Firefox 60 en adelante (tiene actualizaciones automáticas)
Microsoft Edge 79 en adelante (tiene actualizaciones automáticas)
Safari 11+
Sistemas operativos:
Se garantiza la funcionabilidad al 100% en los siguientes:
Windows 10 en adelante
Apple desde macOs11 (BigSur) en adelante con Safari 16 en adelante.
Dispositivos móviles y tabletas:
Android 8.0 (Oreo) en adelante
Navegador Safari con iOS12 – iPad12 en adelante
En cuanto a la aplicación móvil de vimeo:
Andorid(Nougat) versión 7.0 o superior
iOS, versión 14 o superior
*La aplicación vimeo para macOS requiere macOS12.12 (Sierra) o superior
La diferencia es que en Iphone, si el dispositivo es compatible con HDR10 y un sistema de reproducción que admita H.265 (HEVC), podrás reproducir HDR y Dolby Vision.
3. Servicios asociados
También, Vimeo proporciona una serie de herramientas de gestión empresarial, como por ejemplo asesoría para mejorar las métricas de tu contenido, soluciones de marketing y también un plan de hosting de servidores, como hace Amazon con AWS o Microsoft con Azure, sin olvidar, que también ofrece la posibilidad de realizar un pan o análisis de datos con todas las métricas para saber el engaging de tu contenido, quién y cuantas veces lo visualizan y para finalizar tienes la posibilidad de crear webinars o tener un sistema para webinars si eliges pagar la versión Premium de Vimeo para empresas
Siempre con la premisa de acelerar tu compañía hacia el éxito, captación de clientes aumentando la interacción y cualquier tipo de optimización, en pocas palabras, aprovechar todo el potencial de tu contenido.
4. Transmisión
Si prefieres retransmitir en vivo, Vimeo crea una transcodificación de tu video en la nube y RTMP para perder la mínima calidad posible y tengas flexibilidad para subir un contenido algo pesado o de mucha calidad y que el usuario final pueda reproducirlo sin problema con su ancho de banda preferido.
Para la transmisión hace uso de los siguientes protocolos:
HTTP (HYPERTEXT TRANSFER PROTOCOL)
HLS (HTTP LIVE STREAMING)
RTMP (REAL-TIME MESSAGING PROTOCOL)
HDS (HTTP DYNAMIC STREAMING)
Y los protocolos base, para la reproducción de vídeo, envío de paquetes y el transporte, son los siguientes:
Capa de comunicación o enlace: PPP, DSL, Wi-Fi, etc.
Capa de Internet: IPv4, IPv6, etc.
Capa de transporte: TCP, UDP, etc.
Capa de aplicación: HTTP, IMAP, FTP, etc
5. Almacenamiento
En este caso, Vimeo está limitado a una cuota semanal y un almacenamiento total, con los planes basic, plus y pro, te permiten más cantidad de almacenamiento o menos, esa cuota se restablece cada 7 días:
La cuota de carga semanal se concede de la siguiente manera:
Básico: 500MB/semana, limitado a 10 cargas cada 24 horas
Más: 5 GB/semana
Pro: 20 GB/semana
El almacenamiento total se concede de la siguiente manera:
Básico: 5GB
Pro Ilimitado: 3TB
Empresas: 5TB
Premium 7TB
6. Codificación
Códecs de video: H.264, Apple ProRes 422 (HQ) o H.265 (HEVC)
Velocidad de fotogramas: mantén la velocidad de fotogramas nativa y elige una velocidad de fotogramas constante
Tasa de bits: elige variable si es posible y sigue los rangos basados en la definición de tu video
Resolución: proporción de aspecto de píxeles de 1:1
Colores primarios y coeficientes de la matriz: se aceptan todos, pero recomendamos BT.2020 (Rec. 2020) o BT.709 (Rec. 709)
Características de transferencia del color: para los videos HDR, solo admitimos la función de transferencia PQ (SMPTE 284) o HLG
Profundidad de bits: 10 o superior
Tipo de escaneo: progresivo, y se recomienda desentrelazar videos
Códec de audio: AAC-LC (AAC de baja complejidad)
Velocidad de transmisión de datos: 320 kb/s
Frecuencia de muestreo: 48 kHz
7. Estadísticas
Vimeo tiene integrada (en su plan de pago) una herramienta de analíticas para conocer mejor a tu público proporciona las siguientes estadísticas:
Ubicación, edad, rango del público objetivo
Redes sociales o plataformas donde han visualizado el contenido
Monitorización de los KPY de tus vídeos, para conocer el rendimiento real de tus vídeos, la duración media de tus vídeos y cuando dejan de ser interesantes para tus usuarios.
8. Modelo de negocio
Vimeo principalmente gana a través de las subscripciones, hay cuatro opciones de membresía:
Vimeo plus
Vimeo PRO
Vimeo Business
Vimeo Premium
9. Formatos de publicidad
Vimeo es ad-free para la mayoría de los usuarios, los miembros básicos podrán visualizar publicidad en sus vídeos como sucede en otras plataformas como youtube, twitch, etc...
Si tienes un plan de pago entonces no te aparecerá publicidad.
En cuanto a la monetización de los vídeos para los creadores de contenido, Vimeo te permite (con una tarifa) crear un sitio exclusivo para tu audiencia y seguidores, donde podrás convertir tus vídeos en productos de suscripción y membresía, cursos en línea, webinars y todos estos servicios estarán monetizados para que ambos generen liquidez.
10. Investiga y define nuevos formatos
Vimeo te permite definir y crear una estrategia de marketing para que tu contenido sea lo más impactante y relevante posible.
Retención y captación de clientes con más engaging
Estudios para conocer tu mercado y tus clientes
Personalizar tus mensajes y ofertas
Te permite conocer y contactar con tu público
Redes sociales para contribuir a mejorar tu imagen y conocer tus clientes
Asistencia y asesoramiento para ser lo más competitivo posible
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Apple has officially unveiled iOS 12, It comes with changes to the iOS experience both major and minor, and I'm going to run through them with you now.
#ios12#ios 12#ios app development#ios 12 features#ios app development company#ios app development services
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iOS 12 Release date
iOS 12 Release date
ios 12 features
ios 12 beta download
iOS 12 features - It has more than 10 new features
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Find the latest updates, the release date, new features, and enhancements in iOS 12 unveiled in WWDC 2018. Go through the assortment of notable features and additions, including performance enhancements, AR improvements, Siri shortcuts and suggestions, and more.
#ios#ios12#ios 12 release date#ios12 features#new features and enhancements#ios features#iOS 12 features
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iOS12’s new measuring feature just ended dick pics in 2018, thank u, sincerely, all the girls who never asked for them x
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Suggestions for the Development of iOS 12 by a High-level Instructor

Although this year's iOS update did not involve visual revisions, the latest version of the most advanced mobile operating system was designed to make everyday tasks on the iPhone and iPad faster and more responsive. If you're a developer, you're lucky. Some of the latest features offer faster ways to perform tasks by assigning each app the ability to work with Siri. Moreover, augmented reality is becoming even more interesting as developers can create shared AR experiences. There is no denying that the App Store is becoming more saturated every day. It's no longer possible to simply create a to-do list app and expect it to get traction, which is why these new API updates and iOS updates are critical to you. It offers a new practice arena and offers developers more freedom and flexibility to excel. Here are some ways to use updates: Stop thinking: complete the new changes in iOS 12 development There are many new APIs that you can learn and that can be overwhelming. However, think only of potential. The new APIs are a new world of possibilities for developers who are ready to learn about and use the latest Apple technologies. For example: 1. Siri can now suggest shortcuts that work in the app. Siri actively monitors the general actions performed on a user's device to suggest shortcuts that he or she can perform verbally or directly from the lock screen. The first change you should do is use SiriKit to donate the actions of the user running in your app so you can take advantage of this new feature of iOS 12. 2. Apple has released a new framework called CreateML that allows you to train machine learning models directly in Xcode. This means that it is now possible to do this natively with CoreML 2 and CreateML and no server time is required. Make sure you are [AR] and AR Ready Augmented reality has moved from a concept of science fiction to a reality based on science. Until recently, the cost of augmented reality was so great that designers could only dream of working on design projects they were involved in today. However, things have changed dramatically, making AR the new black for apps. If Apple is investing heavily in new technologies, as they are with augmented reality, you know it's something to keep in mind. There may be one million calendar apps in the crowded app industry, but there are very few AR applications and even fewer AR applications that create multiplayer, simultaneous experiences or AR scene rendering images. Officially, the multiplayer experiences have arrived in ARKit 2, so now you can create immersive games with the 3D AR worlds that players can share. In this way, you can create multiplayer AR games that share a 3D scene and open up a whole new world of possibilities. Integrate functionality for maximum success One of the most important aspects of iOS12 is the speed at which you can integrate APIs. For example, one of the best Core Location applications with ARKit is to create navigation apps that are easier to use. By combining 2D map instructions on CoreLocation and ARKit 2, you can create apps that overlap directives directly to a video feed of the user's environment. The update of iOS12 gives you an incredible opportunity to improve your design skills and compete in a market that is ripe for interruptions. By following these tips, you can create truly innovative apps and personalized experiences for users. It's not all! It is said that ARKit and CoreML are still evolving, so you can expect more interesting updates and more investments. To get for info keep in touch
Mobile App Developer in Austin
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Apple released the fourth beta version of iOS 12.4

Apple released its fourth iOS 12.4 beta for developers. Registered developers can download this beta from Apple's Developer Center.
Read the full article
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Dote taps into Social Screen Sharing
As Generation Z grows to represent a much larger percentage of the overall consumer base, brands are quickly realizing their need to shift to appeal to this groups affinity for seamless shopping experiences, authentic connections and transparency. This group values YouTube reviews, Instagram influencers and digital hangouts more so than a traditional social outing to the mall.
Enter Dote, a 2 year old mobile shopping startup with an initial goal, according to founder and CEO Lauren Farleigh, of creating a truly native mobile experience that makes it "easy to check out across a lot of different stores". Users simply log in, create a profile featuring a minimum of at least 5 of their favorite retailers and can then begin browsing affiliated partner products and deals. Featured stores include Express, The North Face, Under Armour, Forever 21, Claire's and much more.

The biggest difference when it comes to Dote vs a platform like Amazon, is the social aspect. User profiles are designed to draw followers and act almost as an area for direct content creation as one would use their Instagram profile. Users can post polls to determine things like "what outfit goes best with these shoes?", upload videos of product reviews and try-on's, and of course link to product giveaways and favorited items – many of which include brand sponsored features.
If your profile gets big enough or you've built up an influencer status on other platforms, you may qualify to be a Dote Girl. Dote Girls have verified profiles with large audiences that look to them for inspiration in lifestyle & fashion. Many, like Emma Chamberlain (below), have built a following of more than 3.5 million YouTube subscribers and sell their own line of clothing exclusively within Dote.

Recently, the company released a feature that aims to bring the relationship between Dote Girls closer to that of the every-day user. It's called Shopping Parties, and it takes advantage of Apple's ReplayKit 2 framework in order to deliver two live streams at once while also allowing for live chats to occur.
When a Shopping Party goes live, which will happen twice hourly from 6am -10pm PCT, users can join a Dote Girl as she browses items on the app, talks fashion and pop culture, and answers questions from those on the other end. Participants are able to view a live stream of the Dote Girl as well as what she is looking at on her phone, all the while having the ability to interact with this person in real time. Farleigh compared this experience to “game streaming on Twitch, except for shopping”.

The ability to share screens in this manner was first popularized by video chat app, Squad, which discovered that Apple's ReplayKit, announced in 2015, was actually feasible to work with for consumer apps due to updates in 2018's iOS12 release. Squad gave users a reason to hang out, because while they could also see their friends, they could also see their screens, making it very easy to browse social platforms together, share memes, curate text responses to their crush, swipe on dating apps, shop and much more. Given the way that Dote initially shaped its users relationship with their verified Dote Girls, integrating this feature was a natural extension.
The premise is simple, people like spending time with others just as much as they like spending time on their phones, why not allow them to do both at once?
Implications
Screen sharing in this manner will likely become the norm across many of our most used platforms. After the launch of Squad, Facebook and Snap employees were quick to download the app and have since expressed a great deal of interest in the functionality, making an acquisition or copycat product seem immanent. What this means is that users will now be "hanging out" within your brands mobile environment. Generally speaking; experiences, content creation, and commerce will now have to be looked at through the lens of singular browsing as well as browsing with groups.
With regards to Dote, Shopping Parties will help to expand the influence that their Dote Girls have on their followers. Retailers should look to align themselves with influencers that represent the tone and value that their brand represents. The company has indicated that branded Shopping Parties are on the horizon and utilizing these for new product releases, gathering feedback, sampling and creating brand ambassadors will be incredibly valuable for marketers in the fashion space.
Branded Shopping Parties will give marketers an opportunity to craft an experience that can be shared and communicated with many dedicated consumers, at a single place and time. Live streaming while sharing your phone's screen allows people to simultaneously hang out while being alone, a dichotomy that takes the pressure off both parties – creating a relaxing and natural environment.
Brands that are able to provide experiences for this environment are poised to reach Gen Z in a transparent and trustworthy manner, something that the cohort immensely values.
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Digital Dieting
We are now a little more than two weeks into 2019, long enough for New Year’s resolutions to have been forgotten. They are easy to make at the end of the previous year, because we have the benefit of hindsight and knowing where we went wrong the last 12 months.
But once we get into January, it is too easy to become distracted by the present and future, and so we lapse into the familiar patterns we left behind with much fanfare and supposed resolve. Dieting is not necessarily a reduction in any one thing, but rather a change, a new regimen. Be it calorie modification, an increase in exercise, more reading, less drinking, whatever, these changes are seldom easy.
Life gets in the way, you know.
Today, the new dieting hot topic is trying to reduce our screen time addiction. It’s a noble effort, no doubt, because to do so would necessarily bring us back into the moment, but a new survey reveals that we’re not ready to do so.

When Apple introduced ios12 last year, it added a new screen time feature, as has Google on Android devices. Every Sunday I get a push notification from Apple giving me the breakdown on how much time I spent the last seven days looking at my screen, the daily average, and the top applications I use.
I’ll spare you all of the gory details, but here’s the bad news: I spent an average of 6 hours and 43 minutes on my phone each and every day. The good news? I was actually down 18% from the week prior.
Not that I dwell on these things, mind you. My iPhone is my lifeline. It is how I communicate by voice or text, it is where I get my news, it is where I get my music and videos, it is where I photograph, it is where I have social interaction.
And to be just a bit skeptical, I know that my numbers are inflated, simply because that figure assumes I must be trading off something else, when in fact I am multitasking. I keep my screen open even if I am not using it, but Apple is logging it.
Like right now…I am busy tapping away on my MacBook Pro, but my phone is an inch away with screen open wide. My TV is also on, but is anyone counting that? I just happen to like background noise when I work.
Still, those survey results indicate that the sample recruited is not anywhere near ready to go on a digital diet. Of the 501 surveyed, 42% indicated they review their screen time data, and of these, only 12% indicated they were uncomfortable about their usage. In contrast, two-thirds said they were comfortable. A separate question showed that about 25% expect to use their phones less this year.
That’s another way of saying they really don’t plan to change their behavior. If smartphone usage were food, we are happy with 4000 calories a day.
The implications of these results, albeit limited in that it is but one survey of unknown methodology, are that marketers need to be focusing more on mobile communication and selling. It is where our eyeballs are trained for multiple hours each day. We aren’t looking at newspapers, this much is certain.
The late comedian Richard Pryor once joked about his cocaine addiction “I’ve been using it 20 years. I ain’t hooked.” I suppose many of us could say the same thing. Whether our addiction has hurt us socially or in other ways is something each of us must assess.
For now, though, it looks like our habitual behavior is a safe bet for marketers. They know where to find us. I bet that Apple and Google have already been selling that data to third parties who can capitalize on knowing exactly in which apps our eyes are focused.
As for me, I resolve to keep doing what I have been doing. I’ve been doing this since 2008. I ain’t hooked.
Dr “The Eyes Have It“ Gerlich
Audio: https://soundcloud.com/nickgerlich/digital-dieting
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Information about ios 12 new features. List of apple smartphone gadgets which can be upgraded to ios 12. list of iphone ipad which can be upgradable to ios 12.
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