#iphone app development company uk

[tannu-verma]

Unleashing the Potential: Transform Your Business with a Mobile App Development Company in London

"Unleashing the Potential: Transform Your Business with a Mobile App Development Company in London" is a comprehensive guide to leveraging the expertise of mobile app development companies to drive innovation and growth in your business. From startups to established enterprises, this book illustrates how partnering with a reputable mobile app development firm in London can unlock new opportunities and propel your business to new heights.

Through a blend of insightful analysis and practical advice, readers will learn how to identify the right mobile app development company for their needs, navigate the development process effectively, and harness the full potential of mobile technology to achieve their business objectives. Drawing on real-world examples and success stories, this book showcases the transformative impact that bespoke mobile applications can have on businesses across industries.

READ MORE: https://identitynewsroom.com/technology/unleashing-the-potential-transform-your-business-with-a-mobile-app-development-company-in-london/

[squarerootsolutions]

iOS App Development Company in London

Square Root Solutions is the leading iOS app development company in London. We are committed to delivering truly custom iOS app development services that are designed, engineered and executed by skilled professionals. With us, your app dreams transcend boundaries, reaching every iOS user and leaving a lasting impression on their hearts and minds.

[appboxersblog]

Exploring the Realm of VR App Development: Building Immersive Virtual Experiences

Introduction:

Virtual Reality (VR) technology has been making significant strides in recent years, revolutionizing the way we interact with digital content. VR applications have the potential to transport users to new realms, offering immersive experiences that blur the lines between the physical and virtual worlds. This article delves into the exciting realm of VR app development, discussing its potential, challenges, and key considerations for building immersive virtual experiences.

Understanding VR App Development:

Virtual Reality app development involves creating software applications that enable users to experience virtual environments through a VR headset or other immersive devices. These applications leverage a combination of 3D graphics, audio, and interactive elements to create a sense of presence and engagement.

Key Components of VR App Development:

a. VR Hardware: VR apps require compatible hardware, such as VR headsets, motion controllers, and sensors, to provide users with an immersive experience. Developers need to consider the target platform and optimize their applications accordingly.

b. VR Software Development Kit (SDK): VR app development relies on specialized SDKs that provide tools, libraries, and APIs to streamline the development process. Popular SDKs include Unity3D, Unreal Engine, and Oculus SDK.

c. User Interface (UI) and Interaction: Designing intuitive and user-friendly interfaces is crucial in VR app development. Developers must create interaction mechanics that work seamlessly with VR hardware, such as hand gestures, head movements, or motion controllers, to enhance the user experience.

d. Immersive Content Creation: VR experiences thrive on immersive content. This includes creating 3D models, environments, textures, audio, and animations. Developers need to optimize assets for performance and ensure a balance between visual fidelity and smooth performance.

Challenges in VR App Development:

a. Performance Optimization: VR applications demand high-performance rendering to maintain a smooth and responsive experience. Optimizing resource usage, reducing latency, and achieving a consistent frame rate are critical for avoiding motion sickness and providing an immersive experience.

b. Motion Sickness: VR-induced motion sickness is a common challenge that developers must address. Designing comfortable locomotion mechanics, minimizing latency, and optimizing visual cues are key factors in reducing motion sickness.

c. User Comfort: VR experiences can be physically demanding and may cause discomfort, especially during extended usage. Developers should prioritize user comfort by providing options for customization, reducing eye strain, and implementing breaks or ergonomic considerations.

Industries Embracing VR App Development:

VR app development has gained traction across various industries, including:

a. Gaming and Entertainment: VR gaming experiences offer immersive and interactive gameplay, transporting players into virtual worlds.

b. Education and Training: VR provides a powerful tool for immersive education and training experiences, enabling learners to explore virtual environments and practice real-life scenarios.

c. Architecture and Real Estate: VR can showcase architectural designs and virtual walkthroughs, allowing clients to visualize spaces before they are built.

d. Healthcare and Therapy: VR has shown promise in areas such as pain management, mental health treatment, and phobia exposure therapy, providing a safe and controlled environment for patients.

Conclusion:

Virtual Reality app development opens up a world of possibilities for creating immersive and engaging experiences across various industries. Developers need to master the technical aspects of VR, optimize performance, address user comfort, and leverage the potential of immersive content creation. With continuous advancements in hardware and software, VR app development is set to shape the future of how we interact with digital content, offering transformative experiences that were once only imaginable.

[bespokesoftwaredevelopment-blog]

Mobile App Development Services for Startups

Empower Your Startup with Ficode Technologies' Expert Mobile App Development Services! We specialise in crafting innovative, user-friendly, and scalable mobile applications that drive business growth.

From ideation to deployment, our team ensures seamless development, cutting-edge features, and top-notch performance. Let your startup shine in the digital realm!

[techugoltd]

Techugo is a global iPhone app development company with a strong presence in the UK. They have a team of expert iOS developers who can help businesses create custom iPhone apps that meet their unique requirements. From idea conceptualization to app launch, we offer end-to-end app development services, including design, development, testing, and deployment. Our UK-based clients benefit from their local expertise, timely communication, and exceptional customer service.

[gaysheep]

Touching is Good: A Retrospective

My trusty Nintendo 3DS, which has held out since I was gifted it for my 15th birthday, has turned one decade old with my 25th birthday this past November. Given new life with custom firmware and nds-bootstrap via TWiLightMenu, the 3DS is stellar for visiting any past handheld title or console title up to (and somewhat including) the N64. (Quick plug for the CFW/hacking community for the less popular PS Vita, too, which has accomplished some pretty crazy-cool stuff this last year.) I use my 3DS more often than I use my Nintendo Switch most weeks.

The Nintendo DS (minus the three) launched in late 2004. The second display and stylus support were novel tools for developers to experiment with, and the NDS is best remembered for its robust catalogue of RPGs and visual novels. Where it lacked in power, narrative-focused games flourished under its technical limitations.

That being said, while browsing the ROM archives on Vimm's Lair to pick up some titles, I was reminded of what an interesting era the mid-to-late 2000s were for games. While Sony and Microsoft were fighting over the "core gamer" demographic, who had outgrown Nintendo mascots, Nintendo led a series of wildly successful marketing campaigns for its hardware after the light failure of the Gamecube, where the Nintendo DS and then the Wii were targeted at...everyone else.

[Image source. Image description in alt text.]

If you look at ads for the DS and the Wii, you'll see that adults are featured much more prominently than children, especially women and seniors. (This did not go unnoticed, as I found this ancient relic of misogyny while looking for images for this post.) A Nintendo handheld was already an easy sell to parents with small children (though I think it's also notable that ads which do focus on children often prominently feature girls. Munchlax is pretty hot...), but Nintendo's angle for the DS and Wii was that their hardware wasn't just for children. The Wii was a way to get up off the couch and to play board games with grandma. The DS was a great gadget for a working woman to keep in her pocketbook.

This worked. The Wii and DS were two of the best-selling consoles of all time. In particular, the DS's marketing campaign only worked because it came out in the perfect window of time. PDA-phone hybrids had been around since the 90s, and the Blackberry had been kicking around for a few years, but the iPhone wouldn't be introduced until 2007, and the 4G LTE standard wouldn't be released until 2009. While the Blackberry was popular with businesspeople and the PDA was out of style, smartphones were luxury toys for several years; they wouldn't become near-ubiquious until the mid-2010s. I didn't get my own smartphone until probably around the same time I got my 3DS, a full handheld generation later.

Browsing the software library for the Nintendo DS and DSi with that in mind is really interesting. Many titles released for the platform serve the same purposes that would be fulfilled by simple smartphone apps less than a decade later: planners and diaries, fitness trackers, calculators, language learning and SAT prep software, even a guide to the then-most-recent version of the driver's test in the UK. These proliferated with the release of the DSi's virtual store, but they existed even with the base model. You could go to a brick-and-mortar store and buy them on physical cartridges. (You might be wondering, "Why would you bother carrying those around over just buying a Blackberry?" You can't underestimate how expensive the service bills for a smartphone were before companies realized they were the most powerful spyware tool in history.)

There was never a time where every single businesswoman in New York carried a DS Lite, but adults did buy and use them, and a not insignificant portion of the DS's software library is aimed at a casual adult audience. Another niche covered mostly by smartphone games these days—games designed to be picked up and played in short sessions on-the-go, in places like waiting rooms and subway commutes.

Nintendo made crazy bank in the seventh console generation. Publications of the time talked about a console war between Sony, Microsoft, and Nintendo, but the real battle was between the PS3 and the Xbox 360 over the gamer demographic. Nintendo was producing hardware for a niche who would quietly disappear once smartphone sales began ballooning by hundreds of millions per year over the course of the early 2010s.

After the failure of the Wii U, Nintendo's marketing strategy pivoted again, though I doubt they'll ever completely abandon their family-friendly image. Currently beat out only by the PS2 and the DS, the Nintendo Switch may very well climb to a status as the best-selling console of all time before the end of its lifespan, but the "gamer" demographic is much bigger than it was two decades ago at the dawn of the DS. As more and more devices become consolidated into the Swiss army knife the smartphone has become, consoles can only carve out a role as dedicated gaming machines.

I'm not sure we'll ever see anything like the Nintendo DS or the Wii again. I think they're worth looking back on for their uniqueness in that way as much as they are for the more celebrated parts of their libraries.

[mariacallous]

Today marks two years since Russia launched its full-scale invasion of Ukraine. This week, we detailed the growing crisis in Eastern Ukraine, which is now littered with deadly mines. As it fights back the invading Russian forces, Ukraine’s government is working to develop new mine-clearing technology that could help save lives around the globe.

A leaked document obtained by WIRED has revealed the secret placement of gunshot-detection sensors in locations around the United States and its territories. According to the document, which ShotSpotter's parent company authenticated, the sensors, which are used by police departments in dozens of metropolitan areas in the United States, are largely located in low-income and minority communities, according to WIRED’s analysis, adding crucial context in a long-running debate over police use of the technology.

Speaking of leaks, WIRED this week obtained 15 years of messages posted to an internal system used by members of the US Congress. The House Intelligence Committee used the “Dear Colleagues” system to warn lawmakers of an “urgent matter”—something that has not happened since at least 2009. That urgent matter, which was quickly leaked to the press, turned out to be related to Russian military research of space-based weapons. But some sources say the matter wasn’t urgent at all, and the warning was instead an attempt by House Intelligence leadership to derail a vote on privacy reforms to a major US surveillance program.

On Tuesday, a coalition of law enforcement agencies led by the UK’s National Crime Agency disrupted the LockBit ransomware gang’s operation, seizing its infrastructure, dark-web leak site, and code used to carry out its attacks against thousands of institutions globally. Although ransomware attacks resulted in a record $1.1 billion in ransom payments last year, Anne Neuberger, a top US cyber official in the Biden administration, tells WIRED how the 2021 ransomware attack on Colonial Pipeline has transformed the ways American institutions defend against and respond to such attacks.

In dual wins for privacy this week, the Signal Foundation began its rollout of usernames for its popular end-to-end encrypted messaging app. The update will allow people to connect without having to reveal their phone numbers. Meanwhile, Apple began to future-proof its encryption for iMessage with the launch of PQ3, a next-generation encryption protocol designed to resist decryption from quantum computers.

And there’s more. Each week, we highlight the news we didn’t cover in-depth ourselves. Click on the headlines below to read the full stories. And stay safe out there.

A Mysterious Leak Exposed Chinese Hacking Secrets

Hundreds of documents linked to a Chinese hacking-for-hire firm were dumped online this week. The files belong to i-Soon, a Shanghai-based company, and give a rare glimpse into the secretive world of the industry that supports China’s state-backed hacking. The leak includes details of Chinese hacking operations, lists of victims and potential targets, and the day-to-day complaints of i-Soon staff.

“These leaked documents support TeamT5’s long-standing analysis: China's private cybersecurity sector is pivotal in supporting China’s APT attacks globally,” Che Chang, a cyber threat analyst at the Taiwan-based cybersecurity firm TeamT5, tells WIRED. Chang says the company has been tracking i-Soon since 2020 and found that it has a close relationship with Chengdu 404, a company linked to China’s state-backed hackers.

While the documents have now been removed from GitHub, where they were first posted, the identity and motivations of the person, or people, who leaked them remains a mystery. However, Chang says the documents appear to be real, a fact confirmed by two employees working for i-Soon, according to the Associated Press, which reported that the company and police in China are investigating the leak.

“There are around eight categories of the leaked files. We can see how i-Soon engaged with China's national security authorities, the details of i-Soon’s products and financial problems,” Chang says. “More importantly, we spotted documents detailing how i-Soon supported the development of the notorious remote access Trojan (RAT), ShadowPad,” Chang adds. The ShadowPad malware has been used by Chinese hacking groups since at least 2017.

Since the files were first published, security researchers have been poring over their contents and analyzing the documentation. Included were references to software to run disinformation campaigns on X, details of efforts to access communications data across Asia, and targets within governments in the United Kingdom, India, and elsewhere, according to reports by the New York Times and the The Washington Post. The documents also reveal how i-Soon worked for China’s Ministry of State Security and the People’s Liberation Army.

According to researchers at SentinelOne, the files also include pictures of “custom hardware snooping devices,” such as a power bank that could help steal data and the company’s marketing materials. “In a bid to get work in Xinjiang–where China subjects millions of Ugyhurs to what the UN Human Rights Council has called genocide–the company bragged about past counterterrorism work,” the researchers write. “The company listed other terrorism-related targets the company had hacked previously as evidence of their ability to perform these tasks, including targeting counterterrorism centers in Pakistan and Afghanistan.”

Avast Fined for Selling People’s Browsing Data

The Federal Trade Commission has fined antivirus firm Avast $16.5 for collecting and selling people’s web browsing data through its browser extensions and security software. This included the details of web searches and the sites people visited, which, according to the FTC, revealed people’s “religious beliefs, health concerns, political leanings, location, financial status, visits to child-directed content and other sensitive information.” The company sold the data through its subsidiary Jumpshot, the FTC said in an order announcing the fine.

The ban also places five obligations on Avast: not to sell or license browsing data for advertising purposes; to obtain consent if it is selling data from non-Avast products; delete information it transferred to Jumpshot and any algorithms created from the data; tell customers about the data it sold; and introduce a new privacy program to address the problems the FTC found. An Avast spokesperson said that while they “disagree with the FTC’s allegations and characterization of the facts,” they are “pleased to resolve this matter.”

Scammers Sent Apple 5,000 Fake iPhones, Hoped to Get Real Devices in Return

Two Chinese nationals living in Maryland—Haotian Sun and Pengfei Xue—have been convicted of mail fraud and a conspiracy to commit mail fraud for a scheme that involved sending 5,000 counterfeit iPhones to Apple. The pair, who could each face up to 20 years in prison, according to the The Register, hoped Apple would send them real phones in return. The fake phones had “spoofed serial numbers and/or IMEI numbers” to trick Apple stores or authorized service providers into thinking they were genuine. The scam took place between May 2017 and September 2019 and would have cost Apple more than $3 million in losses, a US Department of Justice press release says.

Fingerprints Cloned From the Sound They Make on Your Screen

Security researchers from the US and China have created a new side-channel attack that can reconstruct people’s fingerprints from the sounds they create as you swipe them across your phone screen. The researchers used built-in microphones in devices to capture the “faint friction sounds” made by a finger and then used these sounds to create fingerprints. “The attack scenario of PrintListener is extensive and covert,” the researchers write in a paper detailing their work. “It can attack up to 27.9 percent of partial fingerprints and 9.3 percent of complete fingerprints within five attempts.” The research raises concerns about real-world hackers who are attempting to steal people’s biometrics to access bank accounts.

[vighnahartafood]

Mobile App Development | Unomax IT Services

Unomax service is among one of the best application development companies in USA, UK and UAE specializing in developing high-quality iOS, Android App for clients across the globe. Our App developers have expertise in developing apps for iPhone & Android. Being a leading mobile app development company, we are among the best service providers that excel in delivering client-centric and highly engaging mobile solutions. We believe in innovation, creativity and uniqueness.

Android has become one of the fastest growing mobile platforms in recent years with more than 70% users using android phones across the globe.

Unomax service is one of the best android app development company offering scalable android applications with intuitive designs. Our skilled developers have in-depth knowledge and strong expertise in Android Software Development Kit (ASDK) APIs, Android Native Development Kit (ANDK), and android emulator.

iPhone App Development

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[encodersden]

Looking for Blockchain Brilliance? Discover Our Tailored App Development Services

With our specialised blockchain app development services, you can set off on an innovative and efficient journey. In order to meet your specific business needs, our company specialises in bringing blockchain technology to life. From design to implementation, our seasoned professionals painstakingly create solutions that improve scalability, security, and transparency. We can realise your idea whether you're considering blockchain integration, smart contracts, or decentralised applications (DApps). Together, we can unlock the potential of blockchain technology to completely transform the way you conduct business in the current digital environment.

Your Passport to Cutting-Edge Mobile Solutions: Empowering Innovations Being innovative is more important for staying ahead in the ever-changing digital landscape of today than merely having a presence. In order to realise your mobile vision, our company specialises in utilising the power of emerging technologies. We can assist you with exploring the world of blockchain, finding flawless Flutter experiences, requiring premium iOS solutions, or discovering the enormous possibilities of IoT and React Native. Uncovering the Future: Services for Developing Blockchain Applications

Global industry revolutions are being brought about by blockchain technology, which has emerged as a game-changer. Our blockchain app development services are designed to assistance your company realize this amazing possible. We take benefit of blockchain's immutable ledger to recover efficiency, security, and slide in your digital ecosystem, from decentralised applications (DApps) to keen contracts and beyond. Fluttering Ahead: Unlocking Creativity in the Flutter App Development UK

Cross-platform app development is being redefined through Flutter, Google's open-source UI toolkit. Creating Flutter apps that easily syndicate functionality and style for both Android and iOS plans, our UK-based team is at the front of this innovation. Expect pixel-perfect designs, lightning-fast development cycles, and an enjoyable user experience with Flutter that makes your app stand out in the crowded market of today. Boosting Performance: Your Top iPhone App Development Firm

The gold standard for mobile innovation is still being set by Apple's iconic iPhone. We combine technical expertise with creative flair as your go-to iPhone app development company to produce remarkable iOS experiences. We make sure your app not only satisfies Apple's high standards but also engages your audience and produces real results, from user-friendly UIs to strong backend integrations.

Managing the Internet of Things: Customised Application Development Services in the United Kingdom

Smart homes and industrial mechanization are just two instances of how the Internet of Things (IoT) is changing how we interrelate with the environment. Businesses can take benefit of this unified ecosystem for increased competence and novelty by using our IoT application development services UK. Our custom IoT solutions are intended to advance your digital transformation, whether you're streamlining workflows, gathering insightful data, or improving user experiences. Unleashing the Potential of React Native App Development: Reacting to Success Facebook's JavaScript framework, React Native, provides unmatched performance and flexibility when creating native mobile apps. With a single codebase and native-like experiences on both the iOS and Android platforms, our React Native app development services let you reach a larger audience.

Creating Your Mobile Experience: Our Unwavering Promise of Excellence We create experiences that connect with users and produce significant results for your company at our company—we don't just develop apps. We work through you every step of the way, from origin to implementation and beyond, providing custom-made solutions that support your ambitions and aims.

[tannu-verma]

iPhone App Development Company in the UK: A Comprehensive Guide

Explore the vibrant landscape of iPhone app development in the UK, where leading companies blend innovation and expertise. From London to Manchester, discover firms committed to crafting bespoke iOS solutions tailored to diverse client needs. Whether startups or enterprises, this guide offers insights into the premier players shaping the future of mobile technology in the UK market.

[appboxersblog]

Trends in Mobile App Design for 2023

Mobile app design trends refer to the prevailing design styles, techniques, and approaches that are currently popular and commonly used in the creation of mobile applications. These trends can include the use of certain colors, typography, layouts, user interface elements, and other design elements that help to create visually appealing and user-friendly mobile apps. Keeping up with mobile app design trends can help developers and designers create more engaging and effective apps that meet the evolving expectations of users.

This article discusses mobile app design, its significance, and some of the most popular trends for mobile app design in 2023.

Why Design Mobile Apps?

Designing mobile apps is important because it can improve the user experience and increase user engagement, leading to higher user retention and ultimately, greater business success. Mobile app design should focus on creating a visually appealing and intuitive interface that is easy to navigate, while also considering factors such as accessibility, functionality, and performance. By investing in effective mobile app design, businesses can enhance their brand image, improve customer satisfaction, and gain a competitive advantage in the marketplace.

The significance of a great mobile app design

A great mobile app design is important for several reasons:

User experience: A well-designed mobile app provides a seamless and enjoyable user experience, making it easy for users to navigate and find what they are looking for.

User engagement: An engaging app design can encourage users to spend more time on the app, leading to increased user retention and loyalty.

Brand image: A visually appealing and intuitive mobile app design can help to enhance the brand image of a business, creating a positive association with the company in the minds of users.

Competitiveness: With so many apps available, a great mobile app design can help a business stand out from the competition and gain a competitive advantage in the marketplace.

Overall, investing in a great mobile app design can lead to higher user satisfaction, increased engagement, and ultimately, greater business success.

What Will Be the 2023 Trends in Mobile App Design?

1. Dark mode

Dark mode is a display setting that replaces the bright background and foreground colors of an interface with darker shades. It can reduce eye strain, save battery life, and create a sleek and modern look. Dark mode is becoming increasingly popular and is being adopted by more apps and operating systems, such as iOS and Android, as a built-in feature. It is expected to continue to be a trend in mobile app design in 2023. Top of Form

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2. 3D and immersive design

3D and immersive design are design approaches that use advanced technologies such as augmented and virtual reality to create a more immersive user experience. These technologies allow designers to create more realistic and interactive environments, which can be used in various applications such as gaming, e-commerce, and education. As these technologies continue to advance, it is possible that we will see more mobile apps that incorporate 3D and immersive design in 2023.

3. Personalization

Personalization in mobile app design refers to the process of tailoring the user experience to meet the individual needs and preferences of the user. This can be achieved through features such as customized content, user interfaces, and interactions. Personalization is becoming increasingly important as users expect more personalized experiences from the apps they use. In 2023, we may see more mobile apps that offer greater personalization options, leveraging technologies such as machine learning and artificial intelligence to provide more tailored and relevant experiences to each user.

4. Voice and gesture-based interactions

Voice and gesture-based interactions are design approaches that allow users to interact with a mobile app using their voice or gestures, rather than typing or tapping. Voice and gesture-based interactions can make the user experience more intuitive and convenient, especially in situations where users may not be able to use their hands. With the growing popularity of voice assistants and smart home devices, we may see more mobile apps that incorporate voice and gesture-based interactions in 2023, to create more natural and seamless interactions with users.

5. Simplified interfaces

Simplified interfaces are design approaches that aim to create a more intuitive and easy-to-use user interface by reducing the number of buttons, text, and other elements on the screen. Simplified interfaces help users to navigate and use an app more easily and quickly, without becoming overwhelmed or confused by unnecessary features. As users become more accustomed to using mobile apps, designers may look to simplify interfaces to make them more intuitive and easy to use, with fewer buttons and distractions. This trend towards simplified interfaces is expected to continue in 2023, as designers seek to create more user-friendly and accessible mobile apps.

Overall, mobile app design trends in 2023 are likely to focus on creating more immersive, personalized, and intuitive experiences that leverage emerging technologies to meet user needs and preferences.

Try Out These Mobile App Design Trends Right Now

The key to creating a successful mobile app is to combine excellent functionality with stunning visual appeal. You should produce a brilliant, one-of-a-kind app if you focus carefully and to the best of your ability on these two components. You should always aim for outstanding UI and UX when creating mobile applications.

However, expecting to have a flawlessly developed app after the first attempt is impractical Additionally, customer comments will assist you in improving your craft, identifying faults, conducting additional testing, and ultimately perfecting the user experience.

Go with App Boxer if you're seeking the UK's top app developers. Mainly because App Boxer develops unique mobile applications for both individuals and corporations. App Boxer offers a range of services for creating mobile applications, including: Creating unique apps for the iOS and Android platforms, App planning and strategy, UI/UX design, app quality assurance, App deployment and upkeep optimization of the app store (ASO), Consulting and assistance with the creation of mobile apps. For know more about App Boxer you can visit here: https://appboxer.co.uk/

[bespokesoftwaredevelopment-blog]

Internet of things: Everything basic you need to know

Future is not near but here, as in just now, with IoT and AI going hand in hand with all the privacy and security concerns considered. You just need to know IoT as a concept better and start seeing things as they are getting sci-fi in front of your very own eyes!

To see if your company can make use of our IoT solutions and services in an unprecedented way, do let us know!

[brillmind]

LMS app development companies in India

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[ayushsisgain]

SISGAIN is a well-known iOS application development company with proven track record for developing latest iOS applications.

[mariacallous]

The first devices that will have to be sold according to strict EU directives will hit the European market after Apple on Tuesday presented its new iPhone with a USB-C charge point.

A European Union law requires phone manufacturers to adopt a common charging connection by December 2024 to save consumers’ money and cut waste. The iPhone 15 is the first Apple device to have a USB-C charger instead of Apple’s usual Lightning charger, after the EU ordered manufacturers to introduce identical connections.

Apple fiercely opposed the law in 2022, arguing that it would punish innovation, but the 27 EU member states make up the largest single market in the world, so they relented.

Common chargers are not the only requirements in the European Parliament’s push to make life easier for consumers and reduce waste, a Croatian member of the European Parliament, Biljana Borzan, who was one of the strongest advocates for the adoption of that act, told BIRN

“The single charger initiative is ten years old. The European Parliament then gave a mandate to the European Commission to implement it. A charger is an independent act, but in addition to mobile phones, other small devices such as tablets, game consoles, speakers, keyboards, headphones and laptops are also included,” Borzan said.

“My political group [Progressive Alliance of Socialists and Democrats in the European Parliament] has been the loudest about chargers. We cannot say that I was the initiator because it was initiated before I arrived in the European Parliament, but I certainly worked intensively on it,” Borzan said.

The common charger is not the only battle against Big Tech that the EU has won. Brussels believes it will win several more in the coming months.

The EU’s new technological target is artificial intelligence, AI, since the chatbot ChatGPT pointed to the rapid development of this technology last year. Brussels hopes to give a green light to a comprehensive AI law by the end of 2023.

“The directive on artificial intelligence is in the last negotiations. There are other directives that are relevant, for example, the Ecodesign Directive, but also my Directive that determines the availability of software to the consumer,” Borzan said.

The October 2022 landmark Digital Services Act, DSA, and the accompanying Digital Markets Act, DMA, are the biggest and latest attempts to rein in big tech companies.

The DSA requires companies to crack down on harmful and illegal content online and to assess the risks their platforms pose to society. Violation of the rules incur a penalty of 6 per cent of the offender’s annual global turnover.

Under the rules, 19  large internet platforms, including Facebook, Instagram, TikTok, X (formerly Twitter) and YouTube, had till August this year to comply with the DSA. All platforms will have to comply by February 2024.

These major platforms have already introduced changes, including the banning of targeted advertising to children.

“Different parts of the DSA apply to different market players. Last week, the Commission published a list of ‘gatekeepers’, large platforms that will bear special responsibility for the content on them. They are not overly enthusiastic about it, and Zalando even sued the EC before the European Court because they were involved,” Borzan told BIRN.

The changes are not limited to the EU. Snapchat said it would also limit personalized advertising to minors in the UK.

The DMA is another thorn in the side of technology firms, especially Apple. The law aims to dilute the dominance of the big players and make the market fairer.

The EU has an eye on six of them, in particular: Alphabet (Google), Amazon, Apple, Meta (Facebook), Microsoft and ByteDance (TikTok). The DMA will force Apple to allow third parties to use its App Store.

General Data Protection Regulation, GDPR, came into effect in 2018 and was the strictest and best-known EU law in the field, ensuring that citizens have to give consent to the ways in which their data will be used.

In May, Ireland’s privacy regulator imposed its largest ever single fine of €1.2 billion on Meta for transferring personal data between Europe and the US.