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david843346 · 7 months

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Health Information Exchange Market: Global Demand Analysis & Opportunity Outlook 2035

Research Nester’s recent market research analysis on “Health Information Exchange Market: Global Demand Analysis & Opportunity Outlook 2035” delivers a detailed competitors analysis and a detailed overview of the global health information exchange market in terms of market segmentation by type, end user, and by region.

Growing Adoption of Electronic Health Records to Promote Global Market Share of Health Information Exchange

The widespread adoption of EHR systems has created a vast amount of patient data, necessitating efficient HIE systems for seamless data exchange. The Office of the National Coordinator for Health Information Technology (ONC) reported that the adoption of certified EHRs by non-federal acute care hospitals in the United States increased from 72% in 2011 to 96% in 2019, highlighting the growing need for HIEs.

HIEs streamline healthcare processes by eliminating the need for manual data entry, reducing paperwork, and improving the efficiency of information exchange. HIEs contribute to enhanced patient safety by providing healthcare professionals with access to complete and accurate patient information, reducing the risk of medical errors. HIEs enable better care coordination by facilitating the exchange of patient information among healthcare providers. This leads to improved patient outcomes and reduced healthcare costs.

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Some of the major growth factors and challenges that are associated with the growth of the global health information exchange market are:

Growth Drivers:

• Increasing Improved Care Coordination

• Growing Patient Safety

Challenges:

HIEs involve the exchange of sensitive patient health information, raising concerns about data privacy and security. Safeguarding patient data from unauthorized access, breaches, and identity theft is crucial. Compliance with data protection regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States, adds complexity to HIE implementations. Implementing and maintaining HIE infrastructure can be costly for healthcare organizations, especially smaller providers with limited resources.

The directed exchange segment is to garner a highest revenue by the end of 2035 by growing at a significant CAGR over the forecast period. Directed Exchange can involve patients in the exchange of their health information, allowing them to share their records with designated recipients, such as other healthcare providers or family members. A study published in the Journal of Medical Internet Research (JMIR) found that patients who actively participated in Directed Exchange reported higher levels of engagement and satisfaction with their care. Directed Exchange facilitates efficient referrals and consultations between healthcare providers, allowing for timely access to specialist expertise and reducing unnecessary duplicate tests or procedures.

By region, the Europe health information exchange market is to generate a notable revenue by the end of 2035. Many European countries have introduced healthcare IT strategies and policies that encourage the implementation of HIE systems. Governments provide financial incentives, regulatory support, and standards to foster interoperability and data exchange among healthcare providers. The free movement of patients within the European Union and the increasing cross-border healthcare services necessitate efficient health data exchange between different countries' healthcare systems.

Access our detailed report at:

#Health Information Exchange Market

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ishuran · 8 months

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Vol.166 「カンタン」でも飛びついてはいけない、線虫N-NOSE検査

ようやく少し「秋」を感じられる空気を味わえるようになってきましたが、それでも例年のこの時期と比べるとまだまだ暑いですね。

私は魚介類（＋日本酒）好きで、特に秋刀魚は大好物なのですが、黒潮の蛇行の影響か、今年も深刻な不漁が続き、大きな秋刀魚の塩焼きを食べながら一杯飲る贅沢はしばらくお預けかもしれません。

大谷選手の二刀流もそうですが、今目の前にあることを当たり前と思わず、思いっきり感謝しながら日々を過ごさなければですね。

今号は、本メルマガとしては少し”柔らかめ”の話題を2本取り上げます。

─────────────────────────

【記事1】「カンタン」でも飛びついてはいけない、線虫N-NOSE検査

─────────────────────────

線虫によるがん検査、最近では仲間由紀恵さんを使った広告を目にされたことのある方も多いかと思います。私は電車の吊り広告で見かけたことあるのですが、こんなTV-CMまでやっています。（そういえば、以前は、あのジャニーズの社長になった東山さんがCMに出ていましたね）

　■「線虫がん検査【N-NOSE】TVCM 『要件だけ』篇 30秒」（HIROTSUバイオサイエンス）線虫が尿に含まれる「がん特有の匂い」を検知する特殊能力を持つとし、その技術を活用して「N-NOSE」という商品名で、「世界初の線虫がん検査」を世に出しているHIROTSUバイオサイエンス社。

いつの間にか、評価額が10億ドルを超える未上場のスタートアップ企業、いわゆる「ユニコーン」になっています。この線虫検査、本メルマガでも一度取り上げたことがあります。

　■「Vol.141 どうなの？”精度86%”の『尿一滴の線虫がん検査』の真の実力」（イシュランメルマガ）

この時書いたように、そもそも当時の論文情報から判断するに、実際に検査として使うには特異度が低く、「実力不足」と考えていました。今、HIOTSU社のHP上では、線虫検査の感度と特異度について、

＞＞

がん患者を「がん」と判定する確率（感度）：86.3% 健常者を「がんではない」と判定する確率（特異度）：90.8%

＞＞

と記載されています。本当にこの通りであれば、良いのですが… 実は、「虚飾のユニコーン」と題し、NewsPicksで今月6回シリーズで特集があり、医療界隈のSNSで大きな話題となりました。

（個別の内容は有料記事となります）

衝撃的な、これぞ「渾身のスクープ」記事なのですが、この中で特に注目したのが、本年6月に開かれた日本がん検診・診断学会総会での次の内容の発表です。

＞＞

会場内がざわめいたのは、宮崎鶴田記念クリニックの藤田晴吾・がん診断センター院長が、次のデータを示した時だった。がんと診断されたばかりの10人の患者から了承をもらい、それぞれの患者の尿でN-NOSEを受けたところ、10人全員がAまたはB判定、つまり低リスク（陰性）の結果が返ってきたというのだ。

＞＞

もし、本当に感度86.3%の実力値があるとしたら、本当はがんなのに陰性として判定してしまう確率は真の陽性者1人あたり13.7%です。 10人続けて「外す」確率は、13.7%x13.7%x13.7%…. と13.7%の「10乗」となりますので、0.00000023%。

つまりほぼありえないわけで、感度86.3%は全く信じられない数値になります。もう一つ記事で印象的だったのが、「ブラインド検査はしない」というHIROTSU社の方針です。「ブラインド検査」は、尿の検体が真の陽性者or陰性者のものなのかわからない状態で判定し、その判定がどの程度真の陽性or陰性と一致するのかを見るやり方です。「ブラインド検査」でないということは、最初からその尿が本当は陽性なのか陰性なのかわかった状態で検査するということになります。

検査結果に手心を加える余地を残してしまいかねず、これだと検査結果は信用し難いのです。この記事を見る限り、線虫検査のN-NOSEは信頼に足る検査結果を出せているとは全く言えません。「カンタン」な検査ではあるし、「早期発見」の方が完治の確率が高まる、というのは事実でも、慌てて飛び付くべきではない検査と心得ましょう。

※本項執筆時点（2023年9月30日）で、筆者はHIROTSUバイオサイエンス社に関し、特筆すべき利益相反はありません。

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【記事2】信頼できる？できない？ソーシャルメディア上のがん情報 ─────────────────────────

TV-CMで俳優さんが宣伝している商品だからといって、信頼できるとは限りませんよという話を前段でしましたが、ネットの世界の情報の信頼度はどうでしょうか。

もはや昔話になってきましたが、実は、GoogleやYahooの医療情報の検索結果は、かなり「クリーン」になっています。

それ以前は、がん関連の言葉を検索すると、怪しげな治療を行なっているクリニックのサイトが検索上位を占居するなど、目を覆わんばかりの惨状でした。それに対し、Googleが英断を下したのが6年ほど前。

＞＞

医療や健康に関連する検索結果の改善について 2017年12月6日水曜 Google では、今週、日本語検索におけるページの評価方法をアップデートしました。この変更は、医療や健康に関する検索結果の改善を意図したもので、例えば医療従事者や専門家、医療機関等から提供されるような、より信頼性が高く有益な情報が上位に表示されやすくなります。本アップデートは医療・健康に関連する検索のおよそ 60% に影響します。Google では、医療や健康だけに限らず、今後も継続的に検索の改善に取り組んで行きます。

＞＞

ということで、今では病気の名前や薬の名前など、医療系の検索ワードを入れると、基本的には信頼性の高いと思われるサイトが上位に並びます。（ただし例外はありますし、広告費を払って一番上や一番下の目立つ場所に掲載されるサイトは怪しいものが並びますので、そこは注意してください）

しかし、最近は若めの世代の人たちは、Twitter、Instagram、Youtubeといったソーシャルメディア上で直接検索する人も増えてきています。となると、ソーシャルメディア上での情報は信頼できるものなのでしょうか？

ここに切り込むべく、日本でTwitter（現在は”X”ですが、Twitterの方が馴染み深いのでこのまま行きます）に出ているがん情報が、どの程度「適切」かを評価した論文が出てきました。

　■ “Fact-Checking Cancer Information on Social Media in Japan: Retrospective Study Using Twitter”「日本におけるソーシャルメディア上のがん情報のファクトチェック：Twitterを用いたレトロスペクティブ研究」（JMIR Publications）

2022年8-9月に投稿された、「がん（癌）」の文字が含まれる7万件弱のツイート（140字以内の短文投稿）の内、「いいね」数の上位100件を専門家２名でレビューしたところ、次のことがわかりました。

・44件に誤りの情報、31件に有害な情報、30件に誤りの情報と有害情報の両方が含まれていた

・有害な情報は安全な情報の95倍の「いいね」が付いていた・誤りの情報は、正しい情報の29倍「リツイート」（自分がフォローしていた人のツイートをそのまま自分のフォロ��ーにツイートすること。メールの”転送”みたいなものですね）されていた

・有害な情報は、安全な情報の35倍「リツイート」されていたまあ、安全な情報とか正しい情報ってのは、そうではないものと比べるとつまらないのが相場で、”注目を獲得してナンボ”というソーシャルメディアでは、どうしても埋もれがちになります。

Twitter上で目立つ情報は、安易に信用しない方が良さそう、というのがひとまずの結論です。

とはいえ、Twitterは、”誰をフォローするか”によって、流れてくる情報の質も大きく変わってきます。

がんに関する情報でしたら、腫瘍内科医や、各がん種の専門医資格を持っている医師をフォローして、彼ら彼女らの言説で判断、というようなやり方をまずはお勧めします。

※本項執筆時点（2023年8月31日）で、筆者はTwitterに関し、特筆すべき利益相反はありません。

「この話についてどう思うか教えて欲しい」というようなご要望、メールマガジンの内容についてのご質問やご意見、解約のご希望などにつきましては、返信の形でお気軽にメールしてください。

配信した内容とは無関係の質問でも結構です。必ずお返事いたします。メールマガジンの内容の引用、紹介、転送も、どんどんやっていただいて構いません。

【お問い合わせ先：[email protected] 】

イシュランの新しい試みとして、がん以外の疾患ですが、病院・医師検索サイト「皮膚ナビ」を作っております。

イシュランと同じく、実際に受診した患者さんの声がコンテンツとなってより充実したサイトに成長していきますので、読者の皆さまにおかれましても、ぜひご自身の経験に基づき、ご存知のクリニックや先生について、投票/投稿して頂けると嬉しいです。

◆皮膚ナビ　: https://hifunavi.ishuran.com/

◆SNSもやっています。ぜひフォローよろしくお願いいたします。

・Facebookアカウント：https://www.facebook.com/ishuran.japan

・Twitterアカウント：https://twitter.com/ishuranjapan

・Instagramアカウント：https://www.instagram.com/ishuran_japan/

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captainmdhridoyhossain-blog · 10 months

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[ad_1] A brand new learn about by way of researchers at College of California San Diego Faculty of Drugs provides to the canon of study associating bodily task with cognitive efficiency, this time the use of 90 middle-aged and older topics who wore accelerometers whilst bodily energetic and finished cell cognitive trying out from house. "The way forward for way of life interventions actually must be remote-based," stated Raeanne Moore, PhD, affiliate professor within the Division of Psychiatry at UC San Diego Faculty of Drugs and predominant investigator of the learn about. "The pandemic has made this particularly transparent." At the days their bodily task higher, the learn about discovered, the 50- to 74-year-old contributors carried out extra successfully on an govt serve as job, and at the days when their bodily task reduced, so too did their cognitive efficiency. The findings printed Jan. 31, 2022 within the magazine JMIR mHealth and uHealth. "It used to be an excessively linear dating," Moore stated. "We hypothesized that we might to find this, however we could not be sure that as a result of we were not telling other people to extend their bodily task. They simply did what they do each day." First writer Zvinka Zlatar, PhD, a medical psychologist at UC San Diego Faculty of Drugs, added: "Long term interventions, wherein we ask other people to extend their bodily task, will lend a hand us resolve if day-to-day adjustments in bodily task result in day-to-day good points in cognition measured remotely or vice versa." The correlation between bodily task and cognition remained when changes have been made for more than a few co-morbidities, akin to HIV standing, age, intercourse, schooling and race/ethnicity. However it held just for individuals who serve as dependently -- who depend on others to accomplish the duties of day-to-day residing, akin to managing family actions or paying the expenses. "For them, bodily task will have a better get advantages on day-to-day, real-world cognitive efficiency," Moore stated, a discovering in line with analysis into Alzheimer's illness and similar dementias. Despite the fact that it did not fall inside the purview of this learn about, Moore speculated that, as a result of functionally impartial adults most probably carry out extra cognitively stimulating and social actions, which can be recognized to have sure affects on mind well being, bodily task will have much less of an affect on cognition. Moore and Zlatar stated their paintings has implications for the advance of novel virtual well being interventions to maintain mind well being in growing old. "We do not know but if there is a cumulative, long-term impact to those small day-to-day fluctuations in cognition," Zlatar stated. "That is one thing we plan to check subsequent -- to peer if acting bodily task at other intensities over the years, in unsupervised settings, can produce long-term enhancements in mind well being and sustained conduct exchange." Co-authors come with: Bin Tang, Anne Heaton, David J. Moore and Michael Higgins, all at UC San Diego; Laura M. Campbell, Joint Doctoral Program in Scientific Psychology, San Diego State College/UC San Diego; Spencer Gabin, College of San Diego; and Joel Swendsen, Nationwide Heart for Clinical Analysis, College of Bordeaux and Ecole Pratique des Hautes Etudes PSL Analysis College. Investment for this analysis got here, partially, from the Nationwide Institute of Psychological Well being. [ad_2] #Mind #serve as #boosted #day-to-day #bodily #task #middleaged #older #adults #ScienceDaily

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itsjustxj-blog · 1 year

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Uniting Gamers: Exploring the Power of Gaming Communities

Introduction

Communities centred around video games have grown into a significant phenomenon, connecting people with common interests and creating environments where friendship and support thrive (Mäyrä 2015). The purpose of this article is to delve into the heart of gaming communities by discussing their positive effects on gamers, the various ways they can manifest themselves, and the opportunities they present for socialisation, mutual aid, and personal development.

The Essence of Gaming Communities

Shared Passion: Communities of gamers get together online to talk about their favourite games, trade tips, and meet new people who share their passion.

Inclusivity and Diversity: Communities centred on video games attract people of all ages, genders, and walks of life, regardless of location or demographics.

Collaboration and Competition: Both competitive play, in which players push each other to develop their skills and engage in friendly competition, and cooperative play, in which players work together to achieve common goals, are possible in communities.

(Goodman et al. 2018)

Forms of Gaming Communities

Online Forums and Social Platforms: Gamer communities can grow and thrive in online communities like gaming-specific forums, subreddits, and social media sites.

Multiplayer Games: Community elements are an integral part of many multiplayer games, allowing players to interact with one another, join teams, and take part in either cooperative or competitive play (Seay et al. 2004).

Esports and Competitive Gaming:Professional gaming is the focus of the esports community, which brings together players, teams, coaches, and fans in a mutually beneficial environment.

Gaming Events and Conventions: Video gaming competitions, developer panels, and socialising with like-minded fans all happen in person at conventions and events.

Benefits of Gaming Communities

Social Interaction and Belonging: Online gaming groups may be a wonderful place to make friends and find community since they bring people together who share a common interest.

Learning and Skill Development: As a member of a community, you may pick the brains of seasoned gamers, swap tips, and work together to improve your gaming abilities (Seay et al. 2004).

Emotional Support and Well-being: During trying times, gamers may find peace in online gaming forums, where they may talk to others who understand what they're going through and offer advice or comfort..

Creativity and Personal Expression: Communities encourage members to express themselves creatively and connect with like-minded individuals through means such as fan art, fan writing, streaming, content creation, and modding..

Personal Growth and Leadership: Leadership roles in gaming communities allow members to host events, train newbies, and gain experience in areas like communication, problem solving, and teamwork.

(Goodman et al. 2018)

References

Mäyrä, F., 2015. Exploring gaming communities. In The Video Game Debate (pp. 153-175). Routledge.

Goodman, W., McFerran, E., Purves, R., Redpath, I. and Beeken, R.J., 2018. The untapped potential of the gaming community: narrative review. JMIR Serious Games, 6(3), p.e10161.

Seay, A.F., Jerome, W.J., Lee, K.S. and Kraut, R.E., 2004, April. Project Massive: A study of online gaming communities. In CHI'04 extended abstracts on Human factors in computing systems (pp. 1421-1424).

#MDA20009 #Week11 #Gaming #Esports

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elvenknightart · 6 months

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#akira kijima #spirit hunter ng #JMIR Art #yeah i posted a version on twitter with different lighting but i fucked up the head #so here's the version without the lighting change but a better head

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queergamingdc · 1 year

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Bibliography

Rivera, Sien. "From Battleground to Playground: The Video Game Avatar as Transitional Phenomenon for a Transgender Patient." Journal of the American Psychoanalytic Association, vol. 70, no. 3, 06/2022, pp. 485-510, doi:10.1177/00030651221104487. LINK.

Abidin, Crystal. "Yes Homo: Gay Influencers, Homonormativity, and Queerbaiting on YouTube." Continuum (Mount Lawley, W.A.), vol. 33, no. 5, 09/2019, pp. 614-629, doi:10.1080/10304312.2019.1644806. LINK.

Potts, Amanda. "‘LOVE YOU GUYS (NO HOMO)’ how Gamers and Fans Play with Sexuality, Gender, and Minecraft on YouTube." Critical Discourse Studies, vol. 12, no. 2, 04/2015, pp. 163-186, doi:10.1080/17405904.2014.974635. LINK.

STREET, ZOYA. “Queering Games History: Complexities, Chaos, and Community.” Queer Game Studies, edited by BONNIE RUBERG and ADRIENNE SHAW, University of Minnesota Press, 2017, pp. 35–42. JSTOR, LINK.

Fatima Zahrae Chrifi Alaoui (2023) “You Know It’s Different in the Game Man”: Technodesiring, Technorelating, and TechnoBlackness as Analytical Modes of Queer Worldmaking in Black Mirror’s, “Striking Vipers”, Journal of Homosexuality, 70:1, 192-209, LINK.

Engel Maureen, “Perverting Play: Theorizing a Queer Gaming Mechanic” Television & New MediaVolume 18, Issue 4: Special Issue: Urban Cartographies: Mapping Mobility and Presence, May 2017, LINK

Kelly Murphy Samantha, “The dark side of Discord for teens” CNN Business, Mar 2022, LINK

Lucassen, Mathijs, et al. "How LGBT+ Young People Use the Internet in Relation to Their Mental Health and Envisage the Use of E-Therapy: Exploratory Study." JMIR Serious Games, vol. 6, no. 4, 2018, https://doi.org/10.2196/11249. LINK

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myfscollective · 1 year

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We're never lost if we can find each other

Facebook's ad titled "We're never lost if we can find each other," released on April 1, 2020, is all about connecting people and promoting the use of Facebook's platform to stay connected with loved ones. It features people from all over the world using Facebook's various features that, include Facebook posts and video calls to communicate and stay connected amidst the pandemic. The message is clear: no matter how far apart we are physically, we can still stay connected and find each other through Facebook. The advertisement aims to cater to individuals who are looking for ways to stay connected with their loved ones during the COVID-19 pandemic. The ad targets people of all ages and backgrounds, which implies that Facebook is a platform that can be used by anyone regardless of age or location as well as individuals who are looking for ways to stay updated on the latest news and events. The products advertised to the target audience may not necessarily be good for them, as excessive use of social media platforms can have negative effects on one's mental health. However, the ad does not encourage the overuse of the platform and only encourages people to use it to stay connected with their loved ones. As observed, it does not show any indications or intentions of manipulation. Instead, it captures viewers' attention by using emotional storytelling and a relatable message. The ad shows how people from all over the world are using Facebook to stay connected during the pandemic, which is a relevant and relatable topic for many individuals during those times. According to a study by Abbas et al. (2021), social media usage has increased significantly during the pandemic, it was discovered by the researchers a significant increase on the use of social media was observed since the pandemic began. Another study published in the JMIR Publications in pediatrics and parenting, found that social media use can have positive effects on mental health, such as reducing symptoms of depression and anxiety (Vaingankar et al., 2022). With this in mind, the overuse of social media platforms can have negative effects on mental health, while the video advertisement promotes the use of Facebook as a platform to stay connected with loved ones during the pandemic. This advertisement serves as an effective tool for promoting social connectivity during unprecedented times due to its effectiveness in non-contact interactions.

References:

Abbas, J., Wang, D., Su, Z., & Ziapour, A. (2021). The role of social media in the advent of COVID-19 pandemic: Crisis management, mental health challenges and implications. Risk Management and Healthcare Policy, 2021(14), 1917–1932. https://www.dovepress.com/the-role-of-social-media-in-the-advent-of-covid-19-pandemic-crisis-man-peer-reviewed-fulltext-article-RMHP

McGill, B. (2020, April 1). Facebook COVID-19 film delivers the message that “we’re never lost if we can find each other.” Branding in Asia Magazine. https://www.brandinginasia.com/facebook-covid-19-film-delivers-the-message-that-were-never-lost-if-we-can-find-each-other/

Vaingankar, J. A., Dam, R. M. van, Samari, E., Chang, S., Seow, E., Chua, Y. C., Luo, N., Verma, S., & Subramaniam, M. (2022). Social media–driven routes to positive mental health among youth: Qualitative enquiry and concept mapping study. JMIR Pediatrics and Parenting, 5(1), e32758. https://doi.org/10.2196/32758

#COM01 #Journaling #Medialiteracy #education #covid pandemic #Findingessence

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lilou-a-ppr · 2 months

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"Are physicians ready for patients with Internet-based health information?"

CRITICAL REVIEW #3

Ahmad, Farah, Pamela L. Hudak, Kim Bercovitz, Elisa Hollenberg, and Wendy Levinson. 2006. "Are Physicians Ready for Patients with Internet-Based Health Information?" Journal of Medical Internet Research, 8(3), 8–e22. https://doi.org/10.2196/jmir.8.3.e22

Findings

- They found that physicians are concerned about patients' increased anxiety and lack of critical thinking when bringing inaccurate findings.

- Physicians are also concerned about parsing out poor-quality data and arguing with patients about effective treatment plans and time constraints.

- Finally, physicians were reluctant to take on new responsibilities. They were not inclined to face patients' resistance and redesign the consultation visits with more allotted time and extra research.

Ahmad et al.'s study highlights the potential challenges different generations of doctors may face. Older physicians may need to be more adequately trained to understand new online tools that provide e-health information.

They may also feel overwhelmed with the new responsibility of parsing inaccurate data and providing adequate literature. They may feel it is challenging their medical authority and want to avoid investing in further training.

Physicians with very few years of practice or who feel familiar with online tools may be able to pivot quickly to engage with their patients and enhance a more collaborative relationship.

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janardana14 · 1 year

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Week 3 MDA 20009, Why can Tumblr be useful as a forum for digital communities?

There are many digital online platforms that are very popular and can be used by the wider community to share opinions or news according to certain aspects such as Twitter, Facebook, Instagram and one of them is Tumblr. Tumblr is one of the digital media platforms that has existed since 2007, According to (Kelleher, Moreno & Wilt 2018 p. 2) A social media platform popular among young people is Tumblr, which allows the creation and display of profiles anonymously. On the other hand according to (Keller 2019, p.7) This platform differs from other social media in several ways, the most significant of which may be the absence of personal profiles or "friend" networks, which makes it difficult to identify the owners of many anonymously created "Tumblr". It is because of this that Tumblr has become a safe and comfortable environment to and comfortable environment to give their opinion or post about something without invading privacy. In connection with the reading topic in week 3 which discusses #bodypositivity, Tumblr is one solution for women who want to post or express themselves who feel insecure in accepting their body shape because Tumblr itself has an anonymous profile display so that privacy will be maintained because our profile is not displayed. This would be a different thing especially for women if we discuss body positivity in other online digital platforms because on the other hand, women who post sexually explicit images on social media sites such as Instagram or Facebook usually face greater reactions and become targets of "slut-shaming" and "victim-blaming" according to (Miller, Reif & Taddicken 2022, p. 6). This negative backlash has led to a finding called the popularity paradox, which states that many social media users are reluctant to share images that deviate from sociocultural norms or ideals for fear of negative responses from other users according to (Miller, Reif & Taddicken 2022, p. 4). From the above, that is why Tumblr can be used as one of the places for digital communities to express themselves and be more courageous to voice their opinions and have a better opportunity to express their views.

Reference :

Reif, A, Miller, I & Taddicken, M 2022, “‘Love the skin you‘re in’: An analysis of women’s self-presentation and user reactions to selfies using the Tumblr hashtag #bodypositive,” Mass Communication and Society, pp. 1–24.

Kelleher, E, Moreno, M & Wilt, MP 2018, “Recruitment of participants and delivery of online mental health resources for depressed individuals using Tumblr: Pilot Randomized Control Trial,” JMIR Research Protocols, vol. 7, no. 4.

Keller, J 2019, “‘oh, she’s a Tumblr feminist’: Exploring the platform vernacular of Girls’ Social Media Feminisms,” Social Media + Society, vol. 5, no. 3, p. 205630511986744.

#mda20009 #digital community

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