#latest creation from da lab...
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littlest pet strq...
#strq#my art#latest creation from da lab...#wolfy summer & the big kitties 🥺💥#yay. yayyyyyy. my itty bitty gacha collection growsss. let's COLLECT THEM ALL 😋✨#u might think the twins would be the same animal but you would be. WRONG 😁#whatever. blowing my entire life savings for the whole set anddd the ultra rare smiling tiger raven variant 🤩💸
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The Textile Sourcing Meet '23 in Jaipur, hosted by SOWTEX in collaboration with the Garment Exporters Association of Rajasthan (GEAR), was a remarkable event. Supported by key partners such as the Brands & Sourcing Leaders Association (BSL), the Federation of Rajasthan Handicraft Exporters (FORHEX), The Confederation of Indian Textile Industry (CITI), and Liva Fluid Fashion, with Fashion Snoops (FS) as the Trend Partner, the event set the stage for a dynamic exchange of ideas and innovations.
The event opened with a warm welcome to esteemed guests, including Guest of Honour Mr. Rafeek Khan, a Member of the Rajasthan Legislative Assembly, and Special Guest Mr. Zakir Hussain, President of GEAR. Sonil Jain, CEO of Sowtex Network, set the tone for the event by presenting solutions for FastTrack Sourcing with an emphasis on speed and cost reduction.
The event featured a captivating Showcase of Trends and a Digital Fashion Show, powered by Fashion Snoops and Sowtex Design Lab, providing a glimpse into the latest trends- SS/AW-24 in the textile and fashion industry.
Panel discussions further enriched the event. The first discussion, titled "Tapping New Buyers through Textile Innovation & Latest Trends," brought together industry experts like Uday Khadilkar, Vice President of Value Chain Development at Aditya Birla – LIVA, Mohan Ram Prabhu, Executive Director at Balavigna Weaving Mills, and Ritesh Khandelwal, Co-Founder/CEO of Zyod. Zakir Hussain, President at GEAR, skillfully moderated this engaging session.
The second panel discussion, "Improving Manufacturing Efficiency by Strengthening Supply Chain," featured senior leaders from various sectors, including Lalit Arora of Jimmy Mode International, Anuj Mundhra, CEO of Nandani Creation Ltd, Dhruv Shah, Marketing Executive at Shahlon Silk Industries Ltd, and Sharad Tandon, a senior consultant at startup EximPe. Sonil Jain, CEO of Sowtex, moderated this discussion.
A presentation on Innovative Material (LIVA) provided insights into cutting-edge materials and their applications in the textile industry.
The event allowed for invaluable networking opportunities, including open networking and business-to-business meetings.
Day 2 was marked by the Opening of the show to the Fashion Fraternity and the 1-2-1 Sourcing Conclave. In this exclusive session, we organized one-on-one B2B meetings between our suppliers and buyers, effectively bridging the gaps between them and facilitating the negotiation of substantial deals, followed by additional sessions of the 1-2-1 Sourcing Conclave and open networking.
The event culminated in a thought-provoking Panel Discussion, focusing on "Digital Transformation in Manufacturing," with the participation of senior experts and co-founders of textile tech companies, including Nimish Dave, Sailesh Khawani, and Durga Charan Das. Mr. Rajiv Dewan, Chairman at Ma'am Arts, and most senior stalwart of Jaipur Industry skillfully moderated this final discussion.
The event's grand finale featured a felicitation and closing session, acknowledging the contributions and successes of the participants.
The Textile Sourcing Meet '23 - Jaipur was an enriching and informative event that fostered collaborations, inspired innovation, and strengthened the textile and fashion industry's connections. It was a significant step toward the growth and progress of the Fashion Fraternity, and we eagerly anticipate future events of this caliber.
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Fashion Tee | T-Shirt Printing
T Shirt Printing
Custom T Shirts A T-SHIRT? IT’S ACTUALLY VERY EASY
DESIGNING YOUR OWN T-SHIRT IS EASY.
USE OUR T-SHIRT STUDIO TODAY!
Before you start to create your own shirt, you’re going to have to choose a specific product. Fashiontee T-Shirt Printing offers a number of customizable clothing options, making it incredibly easy to create your picture-perfect tee. Once you’ve landed on a specific shirt, all you’ll need to do is specify a desired size and color. Once these basic steps have been completed, you can truly start to focus on the t-shirt design.
OUR GUARANTEE
Over the past year, we learn different way’s in the t-shirt printing industry and strived to provide a better service to our customer, As our commitment to our customer we provide the highest level of Printing using different style and method of printing such as Direct to Garment Printing, Screen Printing, Embroidery, and Digital Heat transfers
HIGH-QUALITY PRINTS
Fashion Tee Custom TShirt Printing Offer’s not just a print we strive to provide a high-quality T-Shirt Prints
100% PROUDLY AUSTRALIAN
We’re proud to be a 100% Australian based Custom T-Shirt company, We print right here in Sydney South West.
100% REFUNDABLE ON ERRORS
We offer 100% refundable on error’s or replacement of orders for such as ink stain, wrong image, wrong text
ESTABLISHED MORE THAN 10 YEARS
Fashion Tee Custom T-Shirt Printing has been in the industry for almost a decade and continue servicing Australia Nation Wide
FLEXIBLE BULK ORDERS
Bulk order discounts offer to any who would like to print from 50+ Items. The more you order, the more you SAVE!.
COURIERS FAST DELIVERY
Order posted within 3-6 Business days thru our multi-courier shipping freight depend on your location
Direct to Garment Printing
DTG digital printing a special kind of printer is used to apply water-based ink directly to the fabric of your product using inkjet technology. The fibers of the garment absorb this water-based ink to create your custom design or logo.
Screen Printing
Screen Printing, which is also known as Silk Screening, is a badass method of printing graphics on a t-shirt using thick inks that lay on top of the shirt rather than soaking into the shirt. Old School process but still works especially Large volume orders
Embroidery
Yet, another process printing on corporate wear and polo shirts embroidery is generally the best choice. Embroidery on these items is perceived as more prestigious. Embroidery is generally best for caps and outerwear too
Laser Heat Transfer / Vinyl
Heat Transfer is the printing method of applying specialty vinyl to garments through a heat press. This vinyl can be applied as a single layer or it can be layered for complex designs. Vinyl transfers can be used to print designs onto surfaces where the usual methods are not able to reach
You can design your own shirt, no matter which method you choose. Shop Clothing is all about giving you the best quality shirts exactly the way you want it.
We Customised your T-Shirts Printing needs, Use our Online T-Shirt Designer, Today. We have hundreds of free designs and high-resolution artwork & Cliparts for your t-shirts.
We can provide you with budget Unisex T-Shirts, Premium Quality T-shirt Brands and Streat Wear T-Shirts / Apparel and accessories at a lower cost.
our service for Custom T-Shirt Printing Sydney has over 10 years of experience in the custom apparel industry. We offer high-quality prints using traditional screen printing, Direct to garment printing, Heat Transfer T-Shirt Printing, and Embroidery solutions. If you have a need for t-shirt printing in Sydney we can help. We have a top of the range Dtg Printing that doesn’t require a setup fee and can handle bulk and small orders.
Our T-Shirt Printing Services include Screen Print Direct To Garment. Heat Transfers and Special Effects. T-Shirt-Printing Sydney delivers to all Sydney metropolitan areas including Sydney CBD, Australia Wide
We stock a full range of garments and accessories of the highest quality including leisurewear, sportswear, workwear, and accessories. T-Shirt-Printing Sydney supply all major brands. Browse our online catalogs for full details. One-stop shopping for all your t-shirt printing Sydney needs.
Start designing your own custom and unique T-Shirts, Tees, Vees, and Tops online with our easy to use T-Shirt designer. We have a huge range of styles and sizes for Men, Women, and Children to suit any budget and style. You can then upload your own pictures and images.
to make your own unique custom designs for yourself, as a unique gift, a work team or group, sports team, club or hens and bucks parties. You can use your own images and pics to create your own special designs when creating your perfect T-Shirt, or you can upload from Facebook or Instagram to make your very own special design. You can save your templates and creations for later use or reordering too.
Design your own Custom T-shirt Online!
Since 2010 Fashion Tee has been the home of Australian custom t-shirt printing. Whether you have your own design ready or want to have fun designing your own t-shirt, this is the place to be. At fashion tee, we make t-shirt printing as fun, easy, and affordable as can be!
Design your own t-shirt!
That’s right, you can now design your own t-shirt using our exclusive online design lab. It’s absolutely free to use! You can upload your own photos, drawings, and pictures and add them to your own unique t-shirt. Personalise it even further with a heap of funky fonts and text effects. Everyone can now be their very own t-shirt designer. You’re only limited by your own creativity! All you need to get started is your limitless creativity!
A t-shirt for everyone!
We have a wide selection of t-shirts for all members of the family! From basic round neck t-shirts for men, women, and kids, we also have long sleeve tees for those colder days. Too hot? Then why not try personalizing a women’s scoop neck t-shirt, men’s tank top, or our new range of singlets for 2012. We have colours to suit all occasions and personalities. Stick to the staple white, black and grey or go funky with lime, blues, and even pinks!
Full colour t-shirt printing! Custom t-shirts with no limits!
Yes, we print full color onto any colour t-shirt. Say no to bland and boring one or two colour prints. Say YES to full digitally printed t-shirts! We use the latest in digital direct-to-garment printing to create your own custom tshirts. Don’t mistake it with ugly heat transfers or iron-on’s, this is NEW, Industrial grade digital printing used by the leading clothing manufacturers! It’s now available in Australia right here with Fashion Tee
No Minimum Orders or Setup Fees
Here at fashiontee T-shirt Printing, we HATE limitations. So unlike most other t-shirt printers out there we’ve totally scrapped minimum order requirements and setup fees. Since we’re online our prices are extremely competitive, each day is like a daily deal! So if you only need one custom t-shirt, we can do it! If you need ten or ten thousand we can do it too. We also have savings on bulk orders. Order 2 or more and get savings up to 20% off your entire order.
T-Shirt Printing – Expressing Yourself Through Your Clothes Custom T-Shirts
T-shirt printing is one of the best ways for you to express yourself and make your feelings known to the world. By showing the wild and wacky design imprinted on your t-shirt, you can let other people know how you feel or who you are as a person. Making customized t-shirts has become a popular hobby among youngsters, especially teenagers. If you roam around college and university campuses, you can see a lot of students wearing shirts with designs that are not common. Apart from the youngsters, some of the older members of society are into making custom t-shirts as well.
Being able to design your own t-shirts is a great way for you to explore your more artistic side. Even if you are not that skilled in drawing, you can still come up with some great ideas that you can have imprinted in your very own custom tee. Another great thing about t-shirt printing is that you can even make some money out of it by opening up your own shirt printing business.
Looking for a t-shirt printer in Melbourne? Check out our friends at Tee Junction who offer local custom t-shirt printing in the Melbourne area. You can design online or visit to see the various t-shirt options.
Custom T-Shirts – Good for Business
If you have the skills, the equipment, and the manpower to start up your own t-shirt printing business, then you should waste no time in getting it started. With the way that the internet has become more accessible nowadays, promoting your online business is now easier than ever. Social networking sites, like Facebook and Twitter, are two great examples of how you can circulate your product with the use of social media. You might think that this could be a hopeless case at first, but you should remember that the two sites mentioned above each have hundreds of millions of members. So there is still that small glimmer of hope that your business will get noticed by at least 10 out of every 100 people on either side.
Another thing that you can do to help attract more and more potential customers is to allow them to come up with their own designs for their shirts and have you print them. Giving people the freedom to customize to their heart’s content will help make their apparel look more personalized. Apart from giving them the freedom to create t-shirts, you can also expand your services to other apparel as well like pants, shorts, and hoodies.
Selling custom hoodies will allow your business to become more diverse and can definitely help in catching the attention of more and more customers.
Design Your Own T-Shirt – Practicing Your Craft
Being able to design your own t-shirt allows you to show people just how creative you can truly be, and it also lets you unleash the Da Vinci within you. The cool thing about making custom shirts is that there are no limits or boundaries as to what you can do. For example, you can design your shirt in a very macabre manner and still make it look cool. Remember that the keyword here is “personalized” and personalized shirts are neither bad nor good because the designs that they have been chosen by the wearer himself.
Now for those of you who think that coming up with a design for a t-shirt is as easy as pie, you are dead wrong. It takes more than just some simple drawings being shoved into t-shirt printers to come up with a design that you can proudly show to the world. What I am trying to say is that whenever you make a design for your t-shirt, it should be a representation of who you are and what you feel.
I know that what I’m trying to say here might sound a bit mundane for some, but if you ever get the chance to design your own t-shirt, then you will know what it feels like and how difficult it can be at times to come up with a design that can echo your feelings and sentiments to the rest of the world.
T-Shirt Printing and It’s Effects on an Individual
A Final Say on our Custom T-Shirts and T-Shirt Printing
So what more can be said about t-shirt printing that has not already been mentioned? It is fun, exciting, allows people to be more creative, and can even provide you with a good option should you one day decide to start your own custom t-shirt printing business. You do not need to have a background in professional embroidery in order to make your own t-shirt designs. All you need are an active imagination and a good set of drawing hands. And if you aren’t that skilled of an artist, then you can ask a friend to do it for you.
T-Shirt Printing
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Manage Microsoft Teams membership with Azure AD Access Review
This post will introduce you to the Azure AD Access Review feature. With the introduction of modern collaboration through Microsoft 365 and Microsoft Teams being the main tool it is important to mange who is a member to the underlying Office 365 Group (Azure AD Group).
<DE>Für eine erhöhte Reichweite wird der Post heute auf Englisch erscheinen. Es geht um die Einführung von Access Reviews (Azure AD) im Zusammenspiel mit Microsoft Teams. Das Verwalten der Mitgliedschaft eines Teams wird durch den Einsatz von diesem Feature unterstützt und stellt die Besitzer weiter in den Mittelpunkt. Sollte großes Interesse an einer komplett deutschen Version bestehen, dann lasst es mich bitte wissen.</DE>
Microsoft has great resources to get started on a technical level. The feature enables a set of people to review another set of people. Azure AD is leveraging this capability (all under the bigger umbrella called Identity Governance) on two assets: Azure AD Groups and Azure AD Apps. Microsoft Teams as a hub for collaboration is build on top of Office 365 Groups and so we will have a closer look at the Access Review part for Azure AD Groups.
Each Office 365 Group (each Team) is build from a set of owners and members. With the open nature of Office 365, members can be employees, contractors, or people outside of the organization.
In our modern collaboration (Teams, SharePoint, ...) implementation we strongly recommend to leverage full self service group creation that is already built into the system. With this setup everyone is able to create and manage/own a group. Permanent user education is needed for everyone to understand the concept behind modern groups. Many organizations also have a strong set of internal rules that forces a so called information owner (could be equal to the owner of a group) to review who has access to their data. Most organization rely on the fact people are fulfilling their duties as demanded, but lets face it owners are just human beings that need to do their “real” job. With the introduction of Azure AD Access Review we can support these owner duties and make the process documented and easy to execute.
AAD Access Review can do the following to support an up to date group membership:
Setup an Access Review for an Azure AD Group
Specify the duration (start date, recurrence, duration, ...)
Specify who will do the review (owner, self, specific people, ...)
Specify who will be reviewed (all members, guests, ...)
Specify what will happen if the review is not executed (remove members, ...)
Before we start we need to talk about licensing. It is obvious that M365 E5 is the best SKU to start with ;) but if you are not that lucky, you need at least an Azure AD P2 license. It is not a “very” common license as it was only part of the EMS E5 SKU, but Microsoft started some time ago really attractive license bundles. Many orgs with strong security requirements will at some point hit a license SKU that will include AAD P2. For your trusty lab tenants start a EMS E5 trial to test these features today. To be precise only the accounts reviewing (executing the Access Review) need the license, at least this is my understanding and as always with licensing ask your usual licensing people to get the definitive answer.
The setup of an Access Review (if not automated through MS Graph Beta) is setup in the Azure Portal in the identity governance blade of AAD. To create our first Access Review we need to on-board to this feature.
Please note we are looking at Access Review in the context of modern collaboration (groups created by Teams, SharePoint, Outlook, ...). Access Review can be used to review any AAD group that you use to grant access to a specific resource or keep a list of trusted users for an infrastructure piece of tech in Azure. The following information might not always be valid for your scenario!
This is the first half of the screen we need to fill-out for a new Access Review:
Review name: This is a really important piece! The Review name will be the “only” visible clue for the reviewer once they get the email about the outstanding review. With self service setup and with the nature of how people name their groups we need to ensure people are understanding what they review. We try to automate the creation of the reviews so we put the review timing, the group name and the groups object id in the review name. The ID is helping during support if you send out 4000 Access Reviews and people ask why they got this email they can provide you with the ID and things get easier. For example: 2019-Q1 GRP New Order (af01a33c-df0b-4a97-a7de-c6954bd569ef)
Frequency: Also very important! You have to understand that an Access Review is somehow static. You could do a recurring review, but some information will be out of sync. For example the group could be renamed, but the title will not be updated and people might get confused about misleading information in the email that is send out. If you choose to let the owner of a group do the review, the owners will be “copied” to the Access Review config and not updated for future reviews. Technically this could be fixed by Microsoft, but as of now we ran into problems in the context of modern collaboration.
Users: "Members of a group” is our choice for collaboration. The other option is “Assigned to an application” and not our focus. For a group we have the option to do a guest only review or review everybody as a member of a group. Based on organizational needs and information like the confidentiality we can make a decision. As a starting point it could be a good option to go with guests only because guests are not very well controlled in most environments. An employee at least has a contract and the general trust level should be higher.
Group: Select a group the review should apply to. The latest changes to the Access Review feature allowed to select multiple groups at once. From a collaboration perspective I would avoid it, because at the end of the creation process each group will have its own Access Review instance and the settings are no longer shared. Once again from a collab point of view we need some kind of automation because it is not feasible to create these reviews by an manual task in a foreseeable future.
Reviewers: The natural choice for an Office 365 Group (Team) is to go with the “Group owners” option. Especially if we automate the process and don’t have an extra database to lookup who is the information owner. For static groups or highly confidential groups the option “Selected users” could make sense. An interesting option is also the last one called “Members (self)”. This option will "force” each member to take a decision if the user is any longer part of this project, team or group. We at Glück & Kanja are currently thinking about doing this for some of our internal clients teams. Most of our groups are public and accessible by most of the employee, but membership will document some kind of current involvement for the client represented by the group. This could also naturally reduce the number of teams that show up in your Microsoft Teams client app. As mentioned earlier at the moment it seems that the option “Group owners” will be resolved once the Access Review starts and the instance of the review is then fixed. So any owner change could be not reflected in future instances in recurring reviews. Hopefully this will be fixed by Microsoft.
Program: This is a logical grouping of access reviews. For example we could add all collaboration related reviews to one program vs administration reviews with a more static route.
More advanced settings are collapsed, but should definitely be reviews.
Upon completion settings: Allows to automatically apply the review results. I would suggest to try this settings, because it will not only document the review but take the required action on the membership. If group owners are not aware what these Access Review email are, then we talk about potential loss of access for members not reviewed, but at the end that is what we want. People need to take this part of identity governance for real and take care of their data. Any change by the system is document (Audit log of the group) and can be reverse manually. If the system is not executing the results of the review, someone must look up results regularly and then ensure to remove the users based on the outcome. If you go for Access Review, I strongly recommend on automatically applying the results (after you own internal tests).
Lets take a look on the created Access Review.
Azure Portal: This is an overview for the admin (non recurring access review).
Email: As you can see the prominent Review name is what is standing out to the user. The group name (also highlighted red) is buried within all other text.
Click on “Start Review” from the email: The user now can take action based on recommendations (missing in my lab tenant due to inactivity of my lab users).
Take Review: Accept 6 users.
Review Summary: This is the summary if the owner has taken all actions.
Azure Portal: Audit log information for the group.
After the user completed the review the system didn’t make a change to the group. Based on the configuration if actions should be automatically applied the results apply at the end of the review process! Until this time the owners can change their mind. Once the review period is over the system will apply the needed changes.
I really love this feature in the context of modern collaboration. The process of keeping a current list of involved members in a team is a big benefit for productivity and security. The “need to know” principal is supported by a technical implementation “free of cost” (a mentioned everyone should have AAD P2 through some SKU 😎).
Our GK O365 Lifecycle tool was extended to allow the creation of Access Reviews through the Microsoft Graph based on the Group/Team classification. Once customers read or get a demo about this feature and own the license we immediately start a POC implementation. If our tool is already in place it is only a matter of some JSON configuration to be up and running.
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Decoding Secret Florence – The New York Times
Florence is accustomed to invaders. The French, the Spanish, the Austrians, the British on the Grand Tour and the international tourist hordes in their cargo shorts and Crocs have flowed over this city in waves and yet somehow left its character and soul largely untouched.
So it is perhaps unsurprising that when an influx of nearly 30,000 visitors arrives each June for Pitti Uomo, the world’s largest men’s wear trade fair, locals react with a collective shrug.
Those buyers and sellers from 50 countries are in town to trawl the stalls of the more than 1,200 exhibitors in the historic Fortezza da Basso for the hottest, finest and latest in men’s wear. The savviest among them also know to look for finds outside the exhibition halls. That’s because in Florence, unusual in an age of point-and-click shopping, the pleasures of brick-and-mortar are alive and well.
Ask Cristiano Magni, a public relations executive in New York who represents popular Pitti Uomo labels like Pantaloni Torino and L.B.M. 1911. On arriving in Florence, Mr. Magni said, he drops his bag at a hotel and sprints to a tiny unnamed shop operated by Domenico Di Mascolo and Paola Pruscini, master barbers who practice their craft in a two-chair shop at the heart of the city. Tidied up and refreshed by a traditional hot-towel shave, he makes his way to Giusto Bespoke, a shop where Luca Giusto makes fine custom shirts in a style the tailor characterizes as a fusion of jaunty Neapolitan taste with the more conservative one of the Florentines.
“In Florence, often what is most extraordinary is the ordinary,’’ Mr. Magni said, referring to the proliferation of shops scattered throughout the city offering not just marbled paper and the artisanal wares for which Florence is justly renowned but also the notions, trimmings, fabric and housewares that have all but vanished in many major Italian cities.
Seemingly only in Florence can you find not one but a competing selection of perfumeries (or “pharmacies’’), each laying claim to being the largest, the oldest, the most esoteric.
“Everybody knows Santa Maria Novella,’’ Mr. Magni said of the centuries-old establishment whose redolent wood-paneled flagship, just steps from the church of the same name, has become a standard stop on tourist itineraries. “But I prefer a newer place called Aquaflor.’’ At that artisanal perfumery customers can consult on customized scents or choose from a selection of ready-made fragrances, tinctures, candles, soaps and colognes with evocative names like Hussar, Belladonna and Zagaria — or, unaccountably, Spleen.
“They also have these perfumes hidden in what they call an armadio dei veleni, or cabinet of poisons, that are inebriating and dangerous,’’ Mr. Magni said.
Wealth has always concentrated in this birthplace of both modern capitalism and the Italian Renaissance, and Pitti Uomo substantially bolsters the coffers in the city, generating nearly $300 million for the local economy over just four days last year, according to a study by Bocconi University in Milan. Yet despite the seasonal migration of large flocks of moneyed peacocks to the city, Florence holds true to its conservative character, shunning most forms of ostentatious display.
“The city is quite subtle and tends to keep itself hidden,’’ said Simon Crompton, a men’s wear blogger and the author of “The Sartorial Travel Guide.’’ And this may account for the serendipitous pleasures to be found in wandering the winding streets of the ancient city.
True, multinational chains, with their garish lighting, generic signage and often monotonous wares, have begun to supplant traditional retailers, including the jewelers whose shops line the Ponte Vecchio, home for centuries to Florence’s goldsmiths. Still, holdouts remain, and it is easy to find places as singular as the Scuola del Cuoio, a leather-working atelier set in a monastic complex in the Santa Croce neighborhood. It was founded after World War II by Franciscan friars, in concert with several local aristocratic families, to teach orphans a practical trade.
“It’s an amazing place to go, this leather school in the middle of a huge basilica,’’ Mr. Crompton said of the academy, where handsome and sturdy hand-sewn leather backpacks, valises, wallets and belts are made and sold beneath the vaults of a structure adorned with frescoes from the 15th-century school of Domenico Ghirlandaio and the Medici coat of arms.
As visitors eventually learn to do, Florentines create mental maps for themselves of shops that are scattered throughout the mazelike center city, places that hew to artisanal traditions or stock products seldom found in any other place.
“If you think of innovation, Florence is not that exciting,’’ said Laudomia Pucci, the deputy chairman and image director of the company founded by her father Emilio, a Florentine marquis. “But if you think of traditions that don’t change rapidly,” she added, her hometown is a wonderland of anachronism and eccentricity.
Among her favorites, she cited the quirky silversmith Pampaloni, the semi-secret jeweler Matassini, the glassmaking workshop of the artisan Paola Locchi and, of course, a farmacia, this one named Farmacia Santissima Annunziata, a storied establishment not far from the Duomo and from her family’s Renaissance palace.
“They have these just incredible, sophisticated products, perfumes, soaps, creams, condensed oils,’’ Ms. Pucci said of a small shop whose sign dates its founding to 1561. “They also have a fragrance I adore that is made with Egyptian geranium leaf.”
For Fiona Corsini, a bohemian Florentine aristocrat and artist whose family tree includes princes, cardinals, a pope and a saint, venturing through the ancient city lanes is less about ticking off items on a list than following one’s feet wherever they may lead.
“I’m a hopeless shopper and poor fashionista,’’ said Ms. Corsini, a watercolorist whose works she often offers free for the taking on her Instagram account @eyewanderer. “Though my favorite shop is Mrs. Macis.” Ms. Corsini was referring to a small boutique operated by Carla Macis, a designer of handmade, one-of-a-kind dresses created by mixing things like African wax-print fabrics with vintage textiles from the 1970s.
“I also love the vintage shop Il Cancello,’’ she said, naming one among the abundance of vintage and thrift shops brimful of stylish period Gucci and Pucci and unknown labels cast off by what Ms. Pucci termed “old contessas or old whatevers.’’
Others favored by insiders like Alberto Scaccioni, the dandyish secretary general of the Centro di Firenze, the group that owns the Pitti Immagine trade fairs, include Desii Vintage, Albrici, Epoca Vintage, Tartan Vintage and Jules e Jim Lab, whose owners claim to warehouse the largest collection of vintage military clothes in Europe.
Like Ms. Pucci and many upper-class Florentines, Ms. Corsini is also a lifelong fan of the table linens and elaborately embroidered granny-style nightclothes (for both men and women: Gucci before Gucci) sold at Loretta Caponi, a carriage-trade linen shop whose daunting prices might alarm lesser mortals.
“And I love Ferragamo for the reproductions,’’ Ms. Corsini added, referring to Ferragamo’s Creations, a line of shoes reproduced in limited edition from the company’s extensive archives and seldom available outside the Ferragamo flagship on via Tornabuoni, Florence’s Fifth Avenue.
“In the end it’s a very unaffected town and one that is not yet dominated by mass-market chains,’’ said Mr. Magni, the public relations executive. “What is rarer, even for Italy, is that you can still find the best quality things there in the most unexpected corners. Honestly, some of the most amazing spots I found just by walking around.’’
Sahred From Source link Travel
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Time for Lisboa from Jose Pando Lucas on Vimeo.
soliddogma.com/ Our latest work for Invest Lisboa and Câmara Municipal de Lisboa To celebrate the city and its makers.
Creation and Production : Solid Dogma Direction : José Pando Lucas Edition : José Pando Lucas – Sebastião Góis Producer : Samuel Avelar Music : “Parte de mim” ORELHA NEGRA Audio post production : Som de Lisboa Color post production :Andreia Bertini Walla Collective
An huge thanks to the creators and makers in this video :
Lispolis - Polo Tecnológico Lisboa - lispolis.pt @idmind - idmind.pt Tec Labs - Centro de Inovação - teclabs.pt Oficina Irmãos Marques - oficinairmaosmarques.com Fabrica Moderna - fabricamoderna.com TODOS - todos.pt Cerveja Musa - cervejamusa.com A Avó veio trabalhar - fermenta.org Volta - Oficina Criativa - volta-oc.pt LXFactory lxfactory.com Second Home Lisboa - secondhome.io Mercado Da Ribeira Fablab Lisboa - fablablisboa.pt MILL - Makers In Little Lisbon - mill.pt Embaixada - embaixadalx.pt Gin Lovers Principe Real- ginlovers.pt Festival Iminente - festivaliminente.com Panteão Nacional Throes + The Shine shine - facebook.com/throestheshine 12 Makakos - facebook.com/12-makakos-228045857254454/ Natural Skills Crew - facebook.com/naturalskillzcrew/ Piny Orchidaceae Leo Orchidaceae @luciaafonso BboyMucha Perdomo @perdomo Dougie Knight II @maria antunes
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Time for Lisboa from Jose Pando Lucas on Vimeo.
Our latest work for Invest Lisboa and Câmara Municipal de Lisboa To celebrate the city and its makers.
Creation and Production : Solid Dogma Direction : José Pando Lucas Edition : José Pando Lucas – Sebastião Góis Producer : Samuel Avelar Music : “Parte de mim” ORELHA NEGRA Audio post production : Som de Lisboa Color post production :Andreia Bertini Walla Collective
An huge thanks to the creators and makers in this video :
Lispolis - Polo Tecnológico Lisboa - lispolis.pt @idmind - idmind.pt Tec Labs - Centro de Inovação - teclabs.pt Oficina Irmãos Marques - oficinairmaosmarques.com Fabrica Moderna - fabricamoderna.com TODOS - todos.pt Cerveja Musa - cervejamusa.com A Avó veio trabalhar - fermenta.org Volta - Oficina Criativa - volta-oc.pt LXFactory lxfactory.com Second Home Lisboa - secondhome.io Mercado Da Ribeira Fablab Lisboa - fablablisboa.pt MILL - Makers In Little Lisbon - mill.pt Embaixada - embaixadalx.pt Gin Lovers Principe Real- ginlovers.pt Festival Iminente - festivaliminente.com Panteão Nacional Throes + The Shine shine - facebook.com/throestheshine 12 Makakos - facebook.com/12-makakos-228045857254454/ Natural Skills Crew - facebook.com/naturalskillzcrew/ Piny Orchidaceae Leo Orchidaceae @luciaafonso BboyMucha Perdomo @perdomo Dougie Knight II @maria antunes
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Video
vimeo
Time for Lisboa from Jose Pando Lucas on Vimeo.
Our latest work for Invest Lisboa and Câmara Municipal de Lisboa To celebrate the city and its makers.
Creation and Production : Solid Dogma Direction : José Pando Lucas Edition : José Pando Lucas – Sebastião Góis Producer : Samuel Avelar Music : “Parte de mim” ORELHA NEGRA Audio post production : Som de Lisboa Color post production :Andreia Bertini Walla Collective
An huge thanks to the creators and makers in this video :
Lispolis - Polo Tecnológico Lisboa - lispolis.pt @idmind - idmind.pt Tec Labs - Centro de Inovação - teclabs.pt Oficina Irmãos Marques - oficinairmaosmarques.com Fabrica Moderna - fabricamoderna.com TODOS - todos.pt Cerveja Musa - cervejamusa.com A Avó veio trabalhar - fermenta.org Volta - Oficina Criativa - volta-oc.pt LXFactory lxfactory.com Second Home Lisboa - secondhome.io Mercado Da Ribeira Fablab Lisboa - fablablisboa.pt MILL - Makers In Little Lisbon - mill.pt Embaixada - embaixadalx.pt Gin Lovers Principe Real- ginlovers.pt Festival Iminente - festivaliminente.com Panteão Nacional Throes + The Shine shine - facebook.com/throestheshine 12 Makakos - facebook.com/12-makakos-228045857254454/ Natural Skills Crew - facebook.com/naturalskillzcrew/ Piny Orchidaceae Leo Orchidaceae @luciaafonso BboyMucha Perdomo @perdomo Dougie Knight II @maria antunes
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
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Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That’s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you’re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We’re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
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Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That’s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you��re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We’re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
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Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That’s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you’re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We’re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
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Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That��s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you’re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We’re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120 published first on your-t1-blog-url
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Decoding Secret Florence – The New York Times
Florence is accustomed to invaders. The French, the Spanish, the Austrians, the British on the Grand Tour and the international tourist hordes in their cargo shorts and Crocs have flowed over this city in waves and yet somehow left its character and soul largely untouched.
So it is perhaps unsurprising that when an influx of nearly 30,000 visitors arrives each June for Pitti Uomo, the world’s largest men’s wear trade fair, locals react with a collective shrug.
Those buyers and sellers from 50 countries are in town to trawl the stalls of the more than 1,200 exhibitors in the historic Fortezza da Basso for the hottest, finest and latest in men’s wear. The savviest among them also know to look for finds outside the exhibition halls. That’s because in Florence, unusual in an age of point-and-click shopping, the pleasures of brick-and-mortar are alive and well.
Ask Cristiano Magni, a public relations executive in New York who represents popular Pitti Uomo labels like Pantaloni Torino and L.B.M. 1911. On arriving in Florence, Mr. Magni said, he drops his bag at a hotel and sprints to a tiny unnamed shop operated by Domenico Di Mascolo and Paola Pruscini, master barbers who practice their craft in a two-chair shop at the heart of the city. Tidied up and refreshed by a traditional hot-towel shave, he makes his way to Giusto Bespoke, a shop where Luca Giusto makes fine custom shirts in a style the tailor characterizes as a fusion of jaunty Neapolitan taste with the more conservative one of the Florentines.
“In Florence, often what is most extraordinary is the ordinary,’’ Mr. Magni said, referring to the proliferation of shops scattered throughout the city offering not just marbled paper and the artisanal wares for which Florence is justly renowned but also the notions, trimmings, fabric and housewares that have all but vanished in many major Italian cities.
Seemingly only in Florence can you find not one but a competing selection of perfumeries (or “pharmacies’’), each laying claim to being the largest, the oldest, the most esoteric.
“Everybody knows Santa Maria Novella,’’ Mr. Magni said of the centuries-old establishment whose redolent wood-paneled flagship, just steps from the church of the same name, has become a standard stop on tourist itineraries. “But I prefer a newer place called Aquaflor.’’ At that artisanal perfumery customers can consult on customized scents or choose from a selection of ready-made fragrances, tinctures, candles, soaps and colognes with evocative names like Hussar, Belladonna and Zagaria — or, unaccountably, Spleen.
“They also have these perfumes hidden in what they call an armadio dei veleni, or cabinet of poisons, that are inebriating and dangerous,’’ Mr. Magni said.
Wealth has always concentrated in this birthplace of both modern capitalism and the Italian Renaissance, and Pitti Uomo substantially bolsters the coffers in the city, generating nearly $300 million for the local economy over just four days last year, according to a study by Bocconi University in Milan. Yet despite the seasonal migration of large flocks of moneyed peacocks to the city, Florence holds true to its conservative character, shunning most forms of ostentatious display.
“The city is quite subtle and tends to keep itself hidden,’’ said Simon Crompton, a men’s wear blogger and the author of “The Sartorial Travel Guide.’’ And this may account for the serendipitous pleasures to be found in wandering the winding streets of the ancient city.
True, multinational chains, with their garish lighting, generic signage and often monotonous wares, have begun to supplant traditional retailers, including the jewelers whose shops line the Ponte Vecchio, home for centuries to Florence’s goldsmiths. Still, holdouts remain, and it is easy to find places as singular as the Scuola del Cuoio, a leather-working atelier set in a monastic complex in the Santa Croce neighborhood. It was founded after World War II by Franciscan friars, in concert with several local aristocratic families, to teach orphans a practical trade.
“It’s an amazing place to go, this leather school in the middle of a huge basilica,’’ Mr. Crompton said of the academy, where handsome and sturdy hand-sewn leather backpacks, valises, wallets and belts are made and sold beneath the vaults of a structure adorned with frescoes from the 15th-century school of Domenico Ghirlandaio and the Medici coat of arms.
As visitors eventually learn to do, Florentines create mental maps for themselves of shops that are scattered throughout the mazelike center city, places that hew to artisanal traditions or stock products seldom found in any other place.
“If you think of innovation, Florence is not that exciting,’’ said Laudomia Pucci, the deputy chairman and image director of the company founded by her father Emilio, a Florentine marquis. “But if you think of traditions that don’t change rapidly,” she added, her hometown is a wonderland of anachronism and eccentricity.
Among her favorites, she cited the quirky silversmith Pampaloni, the semi-secret jeweler Matassini, the glassmaking workshop of the artisan Paola Locchi and, of course, a farmacia, this one named Farmacia Santissima Annunziata, a storied establishment not far from the Duomo and from her family’s Renaissance palace.
“They have these just incredible, sophisticated products, perfumes, soaps, creams, condensed oils,’’ Ms. Pucci said of a small shop whose sign dates its founding to 1561. “They also have a fragrance I adore that is made with Egyptian geranium leaf.”
For Fiona Corsini, a bohemian Florentine aristocrat and artist whose family tree includes princes, cardinals, a pope and a saint, venturing through the ancient city lanes is less about ticking off items on a list than following one’s feet wherever they may lead.
“I’m a hopeless shopper and poor fashionista,’’ said Ms. Corsini, a watercolorist whose works she often offers free for the taking on her Instagram account @eyewanderer. “Though my favorite shop is Mrs. Macis.” Ms. Corsini was referring to a small boutique operated by Carla Macis, a designer of handmade, one-of-a-kind dresses created by mixing things like African wax-print fabrics with vintage textiles from the 1970s.
“I also love the vintage shop Il Cancello,’’ she said, naming one among the abundance of vintage and thrift shops brimful of stylish period Gucci and Pucci and unknown labels cast off by what Ms. Pucci termed “old contessas or old whatevers.’’
Others favored by insiders like Alberto Scaccioni, the dandyish secretary general of the Centro di Firenze, the group that owns the Pitti Immagine trade fairs, include Desii Vintage, Albrici, Epoca Vintage, Tartan Vintage and Jules e Jim Lab, whose owners claim to warehouse the largest collection of vintage military clothes in Europe.
Like Ms. Pucci and many upper-class Florentines, Ms. Corsini is also a lifelong fan of the table linens and elaborately embroidered granny-style nightclothes (for both men and women: Gucci before Gucci) sold at Loretta Caponi, a carriage-trade linen shop whose daunting prices might alarm lesser mortals.
“And I love Ferragamo for the reproductions,’’ Ms. Corsini added, referring to Ferragamo’s Creations, a line of shoes reproduced in limited edition from the company’s extensive archives and seldom available outside the Ferragamo flagship on via Tornabuoni, Florence’s Fifth Avenue.
“In the end it’s a very unaffected town and one that is not yet dominated by mass-market chains,’’ said Mr. Magni, the public relations executive. “What is rarer, even for Italy, is that you can still find the best quality things there in the most unexpected corners. Honestly, some of the most amazing spots I found just by walking around.’’
Sahred From Source link Travel
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
youtube
Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That’s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you’re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We’re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120 posted first on http://ift.tt/2lnZU8p
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
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Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That’s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you’re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We’re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120
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Click on the video above to watch Episode 120 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
Announcement
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I’m just kidding. This is Hernan Vasques, how are you guys doing? We’re taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I’m pretty sure that if they could, they would join. They will probably join later on if they’re not too in depth in a conference or whatever to say some comments, but in the mean time we’re taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what’s up? If I can just change what you said a little bit. We’re not taking over HDHO. We’re actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we’re going to talk a little bit about that in a second. And there’s also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven’t done yet, and you haven’t signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It’s super super interesting. We shared a lot of interesting information over there, so if you haven’t done yet go ahead and do so. I’m going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it’s basically, it’s a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you’re not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they’re not using YouTube, they’re not using Google, so basically that’s one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It’s going to be a super limited launch. Okay, guys, so it’s going to be a super limited launch. We are only going to take so much people in and then we’re going to close the gates because we don’t want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it’s going to be killer. Again, there’s a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we’re relaunching Video Powerhouse, it’s going to be good. We have a lot of websites and it’s super super super powerful. So, that’s one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I’ve been using ECVSL I would say for the past year or so, and it’s super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don’t have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there’s kind of, I feel that sometimes there’s kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that’s exactly what I’ve been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don’t want to be using, I don’t know, Adobe Premiere or whatever you’re using for video editing or you do not want to hire a video guy.
This is a good thing, and there’s a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it’s interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there’s a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I’ve been seeing more and more products and services being represented and being … and using this kind of video. So, there’s a bunch of advancements and it’s pretty inexpensive for what it does, so I’m going to also put the link here so that you can join. It’s http://ift.tt/2lYwcGR, http://ift.tt/2lYwcGR and it’s there on the events page as well.
So, that’s that. Then another thing, another announcement that we had is that we’re moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it’s not like … we’re going to be taking it over from a professional stand point but we need to build the entire structure. That’s why we’re taking in at-cost, beta testers for the services. Just ping us at [email protected]. That’s going to be good.
Initially we’re going to be starting with, I think, Facebook advertising and YouTube ads. Then we’re going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that’s something that we’re planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what’s that all about? I know that you’re happy; I can feel it in your voice.
Marco: Yeah, I mean, it’s incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that’s coming. I have to keep something under my hat. I can’t reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we’re not going after these long tail keywords that hardly anyone wants where there’s hardly any money and say, “Hey, look, we can rank for this.” How ‘bout we show you how to outrank Angie’s List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don’t hear that very often. We’ve be able to do it. We’re just looking at the test. As you know, we’re continuously testing, we’re constantly in the lab and we’re just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they’re supposed to be the shit and can rank anything, and they’re feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that’s what you get at the end. You don’t get something that we have no clue whether it works. We’re actually checking everyday. Every single day, we’re in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That’s what we’re after. Domination, total market domination.
Hernan: Alright, very good. Very good. We’re eager to see what you guys can come up with, so that’s going to be a lot of fun. Alright, so if that’s it with announcements, we have a solid 50 minutes of questions that we can go through, so I’m going to share my screen real quick. I’m going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we’re seeing your screen now.
Hernan: Okay, very good. So, let’s jump right into questions.
Link Profile & 301 Redirect
So, Ben says, “Hey, guys. If I’m buying a deleted domain to use for a 301 redirect, as long as the main QR is in the domain, does the link profile matter, even if the domain has low PA/DA, trust flow, and citation flow? After [inaudible 00:11:11] that will transfer through. Is that correct?
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you’re doing a 301 redirect. THat’s why we suggest that when you’re doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn’t been touched before. We’re saying that because the only reason that you’re actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That’s why we are saying that if you’re trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you’re positive hasn’t been used before.
You can go for a … you can use a main queuer, but that’s not relevant actually. What’s relevant is that it’s a 301, that it’s a pure 301, not a 302 or whatever other thing you’re trying to do. It’s a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you’re doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there’s some links you lost on the 301. That’s my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you’re doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I’m a little confused by the question. If it’s simply to mirror the [inaudible 00:14:01] where it’s a straight Switchbox, then yeah, you’re better off just buying a domain and making it brand new and mirroring whatever website it is that you’re redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat’s the purpose of a Switchbox. If that’s what he’s talking about. And if not, then of course the link profile is going to matter. It’s going to matter a lot. Because if you have garbage links, that’s what you’re passing through.
And so, yeah, that’s going to make a big difference. It doesn’t have to have the main keyword because it’s a 301. I mean, you’re going to take everything that … on the website that you’re pointing at and you’re going to build it on the website that’s going to be the 301, and then you’re going through the 301 page by page. And then you’re going to do all of your SEO through that 301 for protection. That’s how I’m reading this. That link profile, that’s what throws me off. Yes, that’s going to matter, but it depends on what it is that you’re doing.
Hernan: Right, yeah. I guess it depends, Ben. If you’re purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
So two, “Also, is the registration level redirect just as effective as the hosting level redirect? Is one better than the other for passing the link juice?”
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don’t know why, but I’ve seen results faster, and I’ve seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it’s not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
301 Redirect & Ranking Videos
Number three: “If I’m ranking a video, do you have to bother with 301 redirect?”
I’m not sure what you’re asking here. If you’re ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that’s pretty much it. Then you can detach if anything goes wrong. So, we hadn’t had any issues with save directly to videos, but again, so far. We don’t know what’s going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I’m doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I’ll do the http to hctp, right? Cause it redirects to https. I just make sure that it’s a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I’m starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We’ll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: Yeah, I posted [crosstalk 00:18:34]. Yeah I posted in our Facebook groups about the relationship between IFTTT SEO and RYS Academy drive stacks.
Hernan: Right.
Marco: How they’re not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I’ll start flowing and writing and explaining why, and then I’ll just go and share so that anyone can benefit.
Hernan: Nice.
Marco: So that’s one of the benefits of getting into either IFTTT SEO MasterClass, MasterMind, RYS Academy. You get the benefit that we often go in there and post for the benefit of the groups.
Putting Drive Sites or G Sites As Website For Google My Business
Hernan: Yep, I agree. I agree. Alright, Joshua says, “What are your thoughts on putting drive sites or G-sites as the website for Google My Business?” I will definitely leave Marco to answer this one. Have you tried that?
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you’re stacking Google properties. Why would … the question would be, why wouldn’t you put-
Hernan: Right.
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything’s in place for conversion purposes. And so, yeah, it’s an excellent companion to your Google My Business.
Sending Links In Google Drive Stacks
Hernan: Follow-up question: “Once a stack is complete, are you sending links to the folder or to each property created? PDF, G-doc, et cetera.
Marco: Yes. Meaning, we do everything.
Hernan: Right. Yep.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that’s done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we’ve been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that’s how it’s done, and then once it’s all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that’s basically it. There you have it. So we build links to pretty much everything. That’s the main idea, no? That’s the main idea.
Dealing With m.url Subdomain
So, Earl says, “Many of my local clients have m.url sub domains for mobile. I have traditionally spent the bulk of my efforts to get the url site to rank, but expectations that their health would also support the m versions. What additional should I be doing to support the mobile version, with an eye to its Maps placements and overall visibility on mobile?”
Well, good question, Earl. I’ll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you’re visiting from a sub domain … from a mobile phone, sorry, you’ll get automatically redirected to the m dot version. So that’s kind of how it’s working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That’s being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you’re doing, they’re all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn’t have responsive themes. Usually the websites used to look like really really bad on mobile. But that’s not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it’s a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it’s treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That’s why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we’re totally ranking, are not mobile friendly. If you haven’t noticed. And we constantly rank in the three pack. We’re ranking the Map. And we’re ranking the verified Google My Business Map. And we’re sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there’s different things going on here. If you’re trying to rank in Maps, you’re trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there’s different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google’s going to see it as mobile friendly. You can do the test. You go right to Google and test whether it’s mobile friendly now. So I don’t see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It’s been around for a while, so I’ll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it’s mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it’s mobile friendly, and it’s still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that’ll take care of some of the speed problems that you’re running into. I would also recommend, if there’s speed problems, talking to Clinton Butler, 'cause he’s a master at website speed. So those are the things that I would recommend regarding. It depends on what he’s doing and why.
Building Sites On Subdomains
Hernan: Yeah. Alright, next one. MM MM. “Do you still recommend building sites out on sub domains? Are the main domains still protected from any aggressive SEO done on the sub domain? Would you recommend a site’s blog to go on a sub domain blog site dot com? Any change to this strategy you would use?
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you’re doing a blog for your wife or your girlfriend, believe me, I’ve been there. If you try to spam a sub domain in those cases, it might work right now, but it won’t work, maybe won’t work, six months down the road and your website will get penalized. You know? So that’s why we’re saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don’t have the time to learn a completely new technology. I’m really good with WordPress, and I’m fine, I’m comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we’re starting to work together. I’m helping them optimize and develop their website and their website is completely customized, and they’re trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we’ll go from there.”
So the changes to this strategy, you know, there’s not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301’s. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There’s a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Maps Aspect In RYS Stacks
John asks, “Since Google is killing off My Maps app for good next week, I was wondering if you guys had thought of a workaround for the Maps aspect of RYS stacks vaporizing? What do you think, Marco?
Marco: First of all, he’s absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what’s being used right now. It’s going to continue to be used. We’re going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Video-Based Vs Typed Content
Hernan: Right. Okay, Bryan asks, “Is there any benefit from using a video-based blog over typed content? It is easier, more engaging to use video. Will the search pick up keywords? Thanks, Bryan McKay”.
Okay, Bryan, great question. And it’s funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there’s a bunch of benefits using video-based blog over typed content. Number one: videos, they’re far more engaging, as you’re currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery’s blog, all of us are quite busy right now. So what we’re doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that’s pretty much, yeah, what we’re doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you’re good with Photoshop, you can upload those to Facebook, Instagram, I don’t know. Whatever you want to do, you know? So that’s number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it’s not only about posting those videos to your website, but it’s about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that’s another of the benefits.
The third benefit is we have yet … I have yet … I haven’t seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven’t seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don’t know what’s going to happen six months down the road. The reality is that Google loves Google. We’re using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it’s another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven’t seen a video blog like a blog or a website that’s completely about videos. Okay, it hasn’t got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there’s a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you’re camera-shy, which could happen, and you’re not tapping into that because you’re camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you’re really missing out. And there’s a window of opportunity right now. That’s exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery’s success are Hump Day Hangouts. And guess what? We’re using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that’s one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it’s going to be a killing. It’s going to be a killer. How many, how many … Well, I don’t know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don’t know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Hernan: Okay.
Marco: We have around 3000 primary domains, spread throughout categories, right. They’re all categorized. So you’ll be able to go in there if you’re in business, if you’re in whatever. There’s some things that we won’t take. Porn and that type of crap, we won’t accept it. There’s a human that will actually go through your video and make sure that it doesn’t contain anything that we’re not permitting in the network, number one, and that it’s English, number two. Right now we’re only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we’re at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you’re going to hit your niche. If we don’t, then we still have a General category, where we have, I think it’s around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you’re going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I’m sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Hernan: Right.
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it’s something that we’ve worked at really, really hard. It’s not just a re-launch. It’s something that’s totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn’t mean that it doesn’t show a website. Right? Or some other type. So there’s actually a double opportunity. There’s opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won’t show a video, so you’re still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
Identifying If An Entity Has Authority
Chad says … Hey Chad. I see a lot of new faces. This is super cool. Hey Chad, welcome. “I’m of the understanding that topical trust flow is no longer as important as it once was. So where are you looking at now that shows you if an entity has authority or not?”
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven’t been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn’t mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what’s the history of that entity? What’s the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I’m looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there’s a bunch of page rankings from that domain. So that’s telling you that it’s “easier” to rank, thanks to that. So there’s a bunch of things that you can check, Chad, and that’s where the whole [inaudible 00:44:28] comes to play, and I’m gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we’ve been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That’s what we’re doing. Because we go into websites and web 2.0’s that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it’s multi. Correct? But there’s also other things. This is where …
When I take on … I don’t know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can’t get … you can’t pigeonhole yourself into relying on Majestic. What if they’re absolutely wrong with their algorithm? What if … They’re all guessing at Google’s algorithm, and nobody knows Google’s algorithm except the people who work on it, man.
And so, what I say is, say you’re in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don’t recommend doing wiki because that’s what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I’ll do a quick search on architecture and I’ll come up with MIT, with the architecture school. With the School of Architecture. And there’s a website called, “architecturaldigest.com”, which is considerably authoritative. And I’ll look at their … If I can get … I’ll quote … excuse me. I’ll link to MIT. I know I probably can’t get a link out of MIT, but I’ll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I’m doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that’s going to stick. That the MOD won’t get rid of. Just wherever you can, something that’s relevant, so that here is where you should be. And what you take from this is that it’s relevancy that we’re after, not so much metrics, because we know, because we’ve done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that’s hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That’s what we’re after.
Hernan: Right, right. Okay, so let’s see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Marco: No.
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that’s why we don’t have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don’t mention Maps Powerhouse.
Hernan: Right.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it’s sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it’s available right now, it’s available right now, but we don’t know how much more before we actually go in there and revamp it.
Alright, so I think we’re really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don’t know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won’t. So go ahead. If it isn’t working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We’ll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
Cool.
“Links to your video to learn?”
Please see, yeah, Bryan, it’s over here.
“Yes, I can, but my idea is to have better serp stuff”.
I’m guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that’s exactly what we’re doing when we’re doing RYS Academy, when we’re doing IFTTT Academy. Like, we’re having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you’re doing is you’re iframing the video into whatever property you’re doing, which we’ve proven, we’ve shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Hernan: Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We’re in there, and good luck getting us out. ‘Cause we’re in there. We’re tickling stuff, man.
Hernan: Yeah, that’s pretty cool. That’s pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it’s kind of a broad question. It’s kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it’s gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don’t think it’s going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that’s a really good starting point. That’s a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it’s a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you’re doing for local clients using Video Powerhouse as well.
Marco: I would add that we’re on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It’s http://youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you’ll see how much information comes up just from that. While you’re waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it’s just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Hernan: Yeah.
Marco: We’ve been at this for months and months, just redoing. I think it was April of last year.
Hernan: Yeah.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money’s been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you’ve done your cards correctly, if you’ve done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that’s it. Thank you, guys. It’s been a pleasure, it’s been amazing. So thank you, guys, once again. We��re gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don’t, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It’s been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it’s gonna swallow the market on its entirely. So thanks you guys. We’ll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we’ll see you next week.
Marco: Yeah, I’ve got some good stuff for the Mastermind, guys, tomorrow, so …
Hernan: Yep, so make sure to join.
Marco: See you tomorrow.
Hernan: All right.
Chris: Bye everyone. Bye.
Hernan: Bye bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 120 published first on your-t1-blog-url
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