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The Multiple Relationships between Love Between Fairy And Devil and Its Related Events and the Audience 

The analysis of each image/group is located below them. Some images have been edited out of the list of netizens, leaving important parts that have been studied. There are twelve images in total after editing and stitching. All materials in Chinese have been translated into English.

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Love Between Fairy And Devil is a romance, fantasy, and immortal TV series starring Dylan Wang and Shuxin Yu in the lead roles. It began airing in August 2022 on the Chinese online video platform iQIYI. The series was released globally through Netflix in September of the same year, and It has attracted a huge global audience and swept the media. This episode tells the story of Xiao Lan Hua, a fairy in the heavenly realm, and Dongfang Qingcang, the leader of the Moon Clan, who have to live and die together after being accidentally struck by the Tong Xin spell, and then fall in love with each other as they have to spend time together. It's a wonderful story that is loved by today's youth and conveys a positive spirit.

The great reason for the popularity of the Canglan trick is not least that its content has a positive output and appeals to the audience in terms of outlook on life and values. The relationship between the male and female protagonists is reversed when they fall under the spell of living and dying together. The male protagonist, who is the strong one, is controlled, guided and then enlightened by the female protagonist, who is the weak one, to recover her ability to love and tolerate as a human being, while the female protagonist awakens from a humble spirit to become a goddess because she always upholds her pure and kind nature and compassionate heart to love all things. The gender consciousness in Love Between Fairy And Devil is more advanced than in most of the series on the market, which are still set in a hierarchical and patriarchal core, and there is a great contrast between their disparate identities, their individual abilities and the equal mode of dealing with each other with mutual respect and trust in their emotional relationships. These positive perceptual orientations are age- and gender-neutral.

As one of the most diverse and wide-ranging Chinese-created IPs of 2022, Love Between Fairy And Devil has developed a successful co-branding with a creative tea brand, Nesher's Tea, which focuses on young women aged 20 to 35. Together they launched a pomegranate drink with the name of the Love Between Fairy And Devil’s Male protagonist, Dongfang Qing Cang in their name, and in doing so created a new hashtag about the TV series, #Even the wedding tea is ready for the Love Between Fairy And Devil#. they encourage audiences who have already become fans to create and carry relevant topic tags on this IP, using the audience to increase their influence and promotional ability. Obviously, the fan base of the TV series' audience showed their buying power and created a second take on this IP, echoing and participating in the co-branding campaign to keep the series' buzz going. The consumers behind Love Between Fairy And Devil are trying to attract the audience into the market and make them their consumers.

The audience membership system for the TV series Love Between Fairy And Devil on the iQIYI platform is that on the first day of the series, VIP members can watch six episodes and those without VIP membership can watch two episodes for free. After that, members can watch two episodes each from Sunday to Tuesday at 8 pm, and non-members can switch to one free episode each from Sunday to Thursday at 8 pm. It is up to the audience to choose whether to have an early viewing membership or not, but all the same, they will eventually be able to watch the entire episode.

Any audience who has seen the main series of Love Between Fairy And Devil and met the viewing hours is eligible to rate the episodes. The act of scoring Love Between Fairy And Devil can be done not only on the Akiyo platform, where it is exclusively broadcast but also on Douban, China's largest and most authoritative one-stop experience for books, music and movies in its entirety. The iQIYI platform will determine whether Love Between Fairy And Devil can stay on the platform's recommendation page based on the public's rating level and public voices.

Audiences can post any comments, opinions and suggestions related to the show in the comments section. Any real-time experience of watching the drama online can be posted on the bullet screen, and all viewers will be able to see what they have posted and what others have posted. Both comments and pop-ups can be liked or stomped on or reply to the content of their comments. Statements with a high number of likes and replies will be marked with a special label that can easily be seen by more people.

The audience's feedback and opinions on Love Between Fairy And Devil are open and transparent. The TV drama official can choose to adopt or not, but the audience can always say what they want to say. And the audience can also communicate with each other.

The audience for the official Love Between Fairy And Devil activities on Weibo is not only those who have followed the TV series from the beginning but anyone who wants to win an autographed photo of the cast or an iQIYI monthly card may be attracted to this. There are a variety of official competitions and events, so audience with drawing skills, writing skills, calligraphy skills or a good understanding of the characters in the series as well as analytical skills, and a high level of attention to understanding the flora and fauna that appear in the series can come along and try their hand at it. Even if they have not watched the show at all, those events have five days for that group to learn about and participate in the creation of Love Between Fairy And Devil. At the same time, the rules stipulate that the audience participating in the competition or event must carry the designated tag of Canglan Tips in the content they post, which will attract more passers-by to click on the relevant content.

The meaning of the different readings of the text is always questioned by the audience (Livingstone, 2008).

Chinese netizens found statements made by the actress Yueyi Wang, who plays the Dan Yin fairy in the Love Between Fairy And Devil cast, back in 2016 and 2017 and intercepted them and posted them on various platforms, with the most widely spread on Weibo. It topped the Weibo search at the time. Just because she posted a tweet lamenting the poor air in Beijing when she first got off the plane after a trip to Japan when she was still a vegetarian, more of her comments, such as that the homogenization of the Chinese education system for students may cause them to grow up and still not be brave enough to be themselves, were taken as evidence of her political mistakes.

As a result, the negative comments made about her by Chinese netizens were largely biased and are not much on display here. The official cast of Love Between Fairy And Devil deleted all publicity about her across the platform and the other actors within the cast have never interacted with her again. Although some Chinese netizens have sensibly expressed their views on the incident, they believe that her casual blog posting is not offensive and does not mean that she is a spiritual Japanese who hates her motherland, and there is no more turn of this event.

But the fact remains, as Livingstone(2008) concludes, that we “cannot claim that any kind of interpretive activity involves resistance, opposition or subversion if there is no standard clear test to prove whether a diffuse reading of a text is subversive or normative, whether it comes primarily from the text or from the audience, whether it is influenced by social factors as well as personal ideologies, and how this supposedly resistant reading actually makes a difference politically”.

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