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#like either you remember them or you don't Moz
firebirdsdaughter · 2 years
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Part of the greatness of s3…
… Is stuff like 3x08, where the sheer gravity and betrayal and heartbreak of breaking into the Burkes’ house is so perfectly… Toned down?
It’s the small things. El doesn’t look back to double check the door bc why would she, Mozzie’s a friend. She doesn’t suspect his oddly deadpan reactions for the same reason. They don’t have to worry about the alarum bc they know the codes, the address is a safe zone for the anklet. Them having the picture of the team right there in their room.
For some reason the thing that really gets me is Satchmo. Normally breaking into a house w/ a big dog would be complicated, but Satchmo doesn’t come up at all in discussion—bc he won’t bark, bc it’s Neal. Neal is family, Neal takes Satchmo for walkies and feeds him treats. I dunno, I just get so emotional at the totally trusting and excited way Satchmo follows him around, happily wagging his tail. Like kudos to that pooch, very good acting, conveying so much w/ so little. He barely whines a little like ‘pay attention to me, mom left!’ or ‘what are you doing over there??’
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plushii-gutz · 10 months
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Yep, part 9 of RnR. I'm not sure what to put here, lmao
ֶ֢︶︶֪︶︶֪︶︶֪︶︶֪︶ིྀ︶︶֪︶︶֪︶︶֪︶︶֪︶
Daylight began to roll back into the distant trees, the sun laying cozy in their deep green leaves. How had the time passed so quickly? Lunch didn't seem that long ago. Hell, Attmoz still carried the bag of chips everyone shared. It was as big as a pillow when they first got it - definitely party-size!
He rested in the grass of the front yard now, still munching on the snack and wiping his fingers clean on his scarf, Syncopite nearby occasionally stealing a chips for themself. Glaishur laid on his back, watching the clouds pass as his partner shifted their shapes into critters and familiar faces. The group has been at this for at least an hour now, enjoying the fresh air and cozy light, but Glaishur wasn't sure what a few of the shapes were. Some sort of reptilian monster? His partner said it was a stogg - a monster he saw while on Amber. Glaishur wondered if he would ever be able to travel like they had. The circumstances have certainly changed. Furnoss sat with them, seeming impressed by Attmoz's work.
"This is neat," the fire monster commented, looking past Glaishur. "How long have you been able to do this?"
"Um.. dunno," he shrugged.
"Oh.. well, what about the wing-thing you did back on Amber Island?"
"The what?'
"You made like.. wings out of clouds and use them to fly. Do you not remember?"
"What are you talking about?"
"He can't remember," Glaishur chimed in.
"The thing that happened with Galvana? Oh yeah, not a clue what happened. I was all kinds of fucked up, man."
"We know, 'moz."
Furnoss tilted his head, looking back to the sky.
"Monsters are weird," the cold celestial spoke again.
"Life is weird," Furnoss added.
"Yeah.. I can't believe we ended up here."
"Hm?"
"Like.. here. On Plant Island. Gettin' out of that old cramped castle, the old island. It just doesn't feel.. right."
"It's a big change. We did meet a lot of very nice monsters, though, and there's plenty more space."
Attmoz hopped to his feet, saying he'll be back. The chip bag was empty, and he'd be damned if he were to litter. Syncopite tagged along, the two joking as they walked off into the distance.
"I know," Glaishur spoke up again, "but.. I can't really explain. I think there's somethin' wrong with my mind."
Furnoss inched closer, intending on listening to the others words.
"I don't mean t' sound.. rude or nothin'.. but when we lived back on our old island, I would always wish for a better home. I'd wish for Lood' to be happier, for you to be happier, for everyone t' just.. stop fighting all th' time. And now no one fights, and it feels.. wrong."
"Wrong?" Furnoss repeated.
"It isn't wrong - I know it's better! Everyone is better. I think.. it's me who feels wrong. Furnoss, Can I tell you somethin' weird?"
"Of course. What is it?"
"When I died in that fire.. I don' think I died. I mean, I did, but I wasn't.. dead. I was in some sorta.. waiting room. There was snow everywhere. Trees faded when I got too close. The moon was always out - it was real blue, too. The snow was deep. It cut my skin when I walked. I couldn't feel anything but hurt."
Glaishur sat up, plucking blades of grass and leaves from his hair. Hopefully, there weren't any bugs crawling around in it. The other monster with him was visibly riddled with worry.
"And I didn't feel dead. Just.. dissociated. It scares me 'cause I kinda feel like that now. And.. it makes me feel like you're not really here. That Attmoz's isn't here. The kids aren't here either. I know they are, but.. I don' feel like you are. Furnoss.. is that where monsters go when they die?"
"I.. I don't know," he answered honestly.
Furnoss helped Glaishur to his feet, helping clean off a few more bits of the nature that tangled itself within his fur.
"I wish I could tell you. I really do. But we're not like the other monsters - we're Celestials. Everything we do is different than what's 'normal' for everyone else, even death. At least, I would assume such. You can ask Strombonin. I'm sure they would have an answer if anyone else. But.. I'm here. You're here, too. I don't know how much my words help, but even a little bit would be an accomplishment."
The purple monster held a small, yellow dandelion in his hands, looking over its soft petals and green stem. He noticed the very, very light weight it had and its bare scent. Maybe it is real. He placed the flower in his hair along with the many others that Scaratar or Blasoom had already added, soon hearing the grass nearby crunching with approaching steps. It was Attmoz, no longer accompanied by Syncopite but instead Torrt. The little monster carried a box of graham crackers, visibly excited.
"Hey, Frosty! G'joob wanted to show us a couple tricks - something about camping? I wasn't paying too much attention, heh. Wanna tag along? You too, Smokey."
Furnoss gave a small grin at the new nickname. Glaishur gladly accepted, marching through the grass with his friends by his side.
Yawstrich and Strombonin had gathered a plentiful of large rocks, creating a short cylinder shape with them on the grass and lining the bottom with a decent amount of smaller stones. G'joob came into sight not long after the four arrived, followed by the remaining monsterlings, who each carried three or four sticks. They're instructed to drop them within the pit the other Mythicals had made, which they promptly do with Yawstrich assisting proper placement.
"Alright," G'joob said with a wheeze, worn out from the simple task of keeping the many kids in one group. "This part is dangerous.. ugh. Strombonin, ya mind takin' over?"
"You must promise never to do this unassisted by an older monster," the cold Mythical stepped forward. "I'm sure you are aware of its dangers, but I would like to reinforce that it is not a toy to be played with."
Attmoz bit his lip to keep himself from commenting. Glaishur's quick look probably shut him up, too. Strombonin looked through the many fallen branches, taking one with dried, gray leaves and holding it under a lighter provided by Yawstrich. The flame spread onto the leaves, the branch. Strombonin rested it within the pit they had built, allowing the fire to grow and spiral upwards. Then it settled. A healthy medium had been met, its fierceness being kept within the set barriers.
The mythical looked to his celestial counterpart, acknowledging his expression and body language. Glaishur seemed a bit off but not afraid. Attmoz moved his hand a bit as an offering to his partner, who took it. Assured by Attmoz's actions, Strombonin continued.
"One of ya got the Graham crackers, right?" G'joob took back the lead.
"Me!" Torrt answered. They hopped forward, offering the box of goods. The other took this, adding it to the marshmallows and chocolate that sat to the side.
"Alright, now we need.. sharper sticks. Yawstrich and I can do this part."
"We can?" The feathered monster asked. "Oh! We can!"
Furnoss offered his assistance, which is gladly accepted. The three look through the remaining branches, using blades to clean and sharpen the ends of each. Glaishur left Attmoz behind, pulling Strombonin aside to speak. Furnoss gives them space, encouraging Attmoz to do the same. As much as he wanted to follow, he agreed.
The two left for the other side of the castle. Glaishur wasn't exactly sure where he was walking, but he hoped it was far enough that no one would hear.
"Uh. Strombonin?"
"How can I help, Glaishur?"
"I have questions 'bout.. s-some really weird stuff, and I don't know who else t' go to."
With a shaky breath, the celestial went on to explain what he had prior to Furnoss. He spoke of the increasingly cold snow, the purple tinted sky, everlasting night, and disappearing trees. They nodded along to every word, almost as if they connected every dot.
"You described it as a waiting room - that is technically correct. However, not every monster experiences these after death. Only Celestials, as far as im aware. Though, I do think Wublins, another species of monster, experience a similar dormancy. This room is where your spirit resides until your body is able to sustain itself once again."
The mythical settled himself down, having Glaishur do the same.
"Life and death in the monster world is.. complicated. It saddens me to know you had to experience it yourself. Let's see.. if a monster within the mortal category dies, their spirit lives past their body. That spirit can wander the living world depending on its.. situation. But typically, they move on."
"To where?" Glaishur asked.
"An afterlife. We don't know what's on the other side, as it varies among monsters' beliefs. We do know for certain that there is a middle - a sort of gateway."
Strombonin seemed a bit worried with the topic in his mind.
"It's known as The Muted Area, In between life and death and acting as a doorway. Though, if I recall correctly, it was held up by energy provided by the spark of life - Galvana's elemental ability. Their powers are strong, and I have no doubts that the relm is easily accessible, but from your experience, I dont believe celestials have that.. but I'm getting off the topic at hand. The way you celestials live and die is vastly different from anyone else. Your fear is understandable, and your worry for other monsters is appreciated as usual, but I promise you there is nothing to fear. If anything is to happen to you or the other celestials, we have the resources to correct everything."
"What about other monsters? Can 'Vana bring them back, too?"
"That is.. different. Yes, one may have the ability to, but it isn't to be used unethically. The world runs along a circular path of day and night. There's many other properties to this, but I think it would be best to discuss it when you're older."
Glaishur nodded. He had more questions than answers but felt as if he had spoken enough. The mythical helped him to his feet, leading the way back to the playing group.
The younger of the monsters held marshmallows on sticks over the edge of the flaming pit, Furnoss making sure none caught fire and helping them put together a new treat. Attmoz hopped back, shaking around a burning marshmallow until it fell onto the grass. Syncopite stomped it out, laughing at his misfortune.
"Ya gotta work on timing, cloud man!"
"Ok, well, It looked undercooked."
"It.. it was on fire for a solid minute."
"Oh look, Glaishur's back!"
Attmoz, whether it was an attempt to change the subject or simply an odd expression of affection, scooped Glaishur off his feet and dropped him over with the rest of the monsters. As shocked as the cold celestial was at the sudden lift, he didn't mind it all too much. He did question where the strength came from, though not out loud.
Attmoz began to explain to Glaishur how to make a s'more. It was relatively simple, just toasting the marshmallow over the fire and sandwiching it between some graham crackers and chocolate. Vhamp and Blasoom ran past the two, trying to start up a game. Glaishur promised to join in eventually.
The edge of the purple monster's marshmallow had only started to turn a soft gold before he pulled back, shaking himself off. Furnoss moved closer, worried.
"Is something wrong?" He asked. He knew fire wasn't something the other was all too fond of.
"No," Glaishur sighed. "It's.. It's just a bit hot. I don' think I can stand too close to it."
It seems to be the truth. What remained of Glaishur's thick fur kept him a bit too warm in general, but the addition of his hoodie added just too much padding on certain parts. He stepped back, having to cool off. Vhamp trotted to his side, offering to start up the game of pretend - pretend camping! Unfortunately, they didn't want to stray too far from the light source - it was getting darker by the minute.
"Maybe tomorrow," Glaishur sighed. Disappointed, the mech monsterling left to begin the game with someone else. He felt bad, but even the younger of the Celestials understood. He was a bit lost in thought, though watching them run off with Furnoss was a bit sweet. It wasn't long until he was joined by another monster. He was surprised to see Scaratar instead of Attmoz.
"Are you ok, Glaishur?" She asked. "Why did you leave?"
"I'm alright, Scar'. Just needed t' step back."
"Oh. Can I ask why?"
"It's jus' too hot around th' fire with everyone else. I guess the hoodie's a bit too thick."
Scaratar circled Glaishur for a moment, looking him over.
"You could take it off," she suggested. Glaishur paused.
"I don' really want to," he spoke softly.
"Why not?"
"I.. You know the incident back at th' castle left me really.. patchy. And my fur ain't gunna grow back. It doesn't look all too good."
"Says who?" She said with a bit of sass.
"..says me. I can't fix it, either."
"There isn't anything to fix, Glaishur! I mean, yeah, the hoodie and sweaters look nice, but I like you."
The poison monster had Glaishur crouch to her height, making sure he listened.
"You know.. You're more than what happened back at our old home - and you're definitely more than your patches! They just remind us how much you cared about everyone, and I think they're nice."
The cold monsters eye searched for something to say. How had Scaratar seen through everything?
"It's ok if you aren't ready yet," she assured. "I can't do a lot to change how you see yourself, but I can let you know how everyone else does - we love you the same."
Glaishur looked between her and himself. He nodded, letting her know he would think about it. After a quick hug, Scaratar left to join the others. She carried a few twigs back with her, adding them to the fire and asking if she could make another s'more. Attmoz offered his help, chatting a bit as he did so.
"I'm guessing you talked with Glaish?" He would ask.
"Yeah. He just needs time. Why didn't you talk to him?"
" 'cuz he already knows what I'd say. Maybe I'm looking into it too much, but he'd probably think I'm biased - and yeah, a little bit, but I wanted him to hear someone besides me remind him that he's-"
"It's on fire."
"Fuck!"
G'joob came along, putting out the flaming marshmallow in time for it to still be relatively edible and mushing it between some graham crackers and chocolate. Scaratar munched away, having enjoyed the little show she got with her treat. Practice makes perfect, Attmoz reminded himself. Again, with the marshmallows. He tries again. Hopefully, they'll have another bag to spare.
Hornacle joined the air monster's side, having a hard time keeping up with the rest as they ran in circles. He didn't mind, of course, asking if there was anything they would like to do instead.
"We could go inside if ya want. Maybe pick out some of the coloring books you got not too long ago, yeah?"
Hornacle hopped up, running off.
"Well damn, I didn't think you'd hate the idea that much."
They didn't run far, hopping in one spot. Attmoz walked to their side, noticing Glaishur coming into view.
He had his hoodie tossed over his shoulder, no longer using it to cover himself. He stood still for a moment, waiting for Hornacle's response. The monsterling quit the jumping, giving Glaishur a look over. Then they began to hop again, excited. Glaishur was back!
The rest began to turn up, having similar reactions. They didn't seem to really notice. Attmoz couldn't help but grin, taking off his scarf and tossing it aside.
"Welcome back, Snowball. Want a s'more?"
"Yeah, but I'm makin' it. I see ya burnin' everything!"
"It's artistic liberty."
"What does that mean?"
"I dunno."
Strombonin gave a nod of approval as the two finally managed to melt the marshmallows and not set anything on fire. Furnoss seemed rather proud as well, though as to what specifically can not be told.
Hours of play pass as the sun finally disappeared. Most of the Mythicals had left for the night, Strombonin remaining as he always had. They made sure to put the fire out, also cleaning up any trash that had fallen into the grass. A handful of the monsterlings had to be carried in and sorted into their designated rooms, having stood up far past their usual schedule and lacked their constant energy. Of course, Galvana protested as always, but it wasn't anything they couldn't handle.
Glaishur had slipped his hoodie back on. It wasn't out of fear of being seen, but simply because it was comfortable. He already chewed one of the strings to a threaded mess, though, so hopefully, they'll find a way to replace that.
Strombonin settled with Strombone in the living room, having drifted off to sleep already. The rest of the castle joined shortly, tired after the long day.
ֶ֢︶︶֪︶︶֪︶︶֪︶︶֪︶ིྀ︶︶֪︶︶֪︶︶֪︶︶֪
Furnoss shifted uncomfortably. Something was making noise outside. Attmoz better not be sneaking out again. As much as he didn't want to, the fire celestial left his slumber to check.
The hallway was empty. As far as he could tell, no one had left their rooms. Furnoss moved to the door, listening carefully to the outside world. He was sent back, scared by a knock. Why would anyone be here so late? Perhaps one of the Mythicals returned. Furnoss opened the door, taking a look put before opening it all the way.
"Oh!" He gasped, moving back.
"It's..it's been a while," Furnoss stuttered. He already felt a chilling in his chest.
"It has been, hasn't it?" Loodvigg muttered.
The silence felt awful. The environment felt awful. Before him stood the very monster he feared most.
"Furnoss, we need to talk."
"Oh, do we."
The shadow monster stood aside, allowing Furnoss to exit the door. His eyes flickered between the castle and Loodvigg. The kids were safe. Strombonin made sure of that. He and Loodvigg would be away from their home. Everything should be ok. Furnoss agreed to leave. If anything were to happen, he is assured it wouldn't be anyone but himself. Furnoss left the castle.
They walked alongside one another, following the same trail through the woods that led up to the old building. He had forgotten how awful the exterior looked. At least it kept most monsters away. Most. The two walked the stone path, following it down to a paved sidewalk. It was incredibly late, and it seemed that most of Plant Islands residents have left to their homes to sleep. Maybe the walk would be ever so slightly easier.
The sky was painted with speckled white stars across an ink black canvas, a few deep gray clouds still visible. The grass almost seemed orange against the streetlights. The air smelled fresh, and the island still sung of the critters chattering. If only Furnoss could feel calm. Loodvigg walked with its arms behind its back, silver eyes to the ground. They drew in a long breath.
"Furnoss. I had been.. terrible. Horrid. Vile. I have no proper words to describe my actions. I will never be able to fix what I had broken. It took death itself to make me aware."
They turned to make eye contact with the fire monster, who seemed to be riddled with questions. It was expected.
"During the fire, all that time ago. I lost my life in the wreckage. We as celestials are unable to die - we just fall dormant. Our consciousness move to.. a world between life and death. A limbo, I may say."
Loodvigg remembered the relm very well. It could recall the missing ground, only walking on smoke. The sky had been gray, the moon a deep red, the many yellowed webs he was able to rest upon that dangled from twisted trees.
"It was an odd world to step into. I wasn't anywhere, but I was everywhere. It wasn't long until I realized I hadn't been alone. I encountered a.. strange being, to say the least. They were simply known as Ghazt. During my stay, Ghazt had spoken with me. They told me that they were a monster of interdimensional powers. An Ethereal, to be exact. Similar to the Mythicals, whom they taught me of, they had been unaware of our survival after the fall of Starhenge. They had suspicions, however, as they visited these 'waiting rooms' often in an attempt to find our departed souls."
"I'd say I don't believe you," Furnoss shook his head, "But stranger things have happened."
"Indeed they have. During my time there, Ghazt spoke to me of many things. They learned quickly of my.. mistakes. They intervened quickly, too. Initially, I had wanted nothing to do with it, being the monster I was, but we had until the end of time itself to talk. And so we did. Days upon days of talking. I had been so stubborn, but they dug into me like stone. Chipped away at who I was."
Loodvigg stopped to pull Furnoss's attention back to itself.
"I'll get to the point. After having been revived, knowingly by accident, I had entered myself into a multi-step program for monsters like.. me. I want to be a better monster for myself and for others. I have been attending for only a week, but I plan to continue until I am suitable for your environment."
"My- my environment?" Furnoss stuttered. "What do you mean by that?"
Their walking came to a stop, Furnoss barely visible in the night apart from the glowing embers within his body. Loodvigg reached forward, cupping the fire celestials hand in his.
"Furnoss.. I want for us to be as we had been before. I miss those years so, so much. I'm willing to do anything to bring them back. You deserve help. The others deserve help. How else could I ever repay you?"
The fire celestial ripped his hand back with a sharp "no!" To Loodvigg's words.
"..no?" They echoed.
"I.. I didn't mean to yell.. but no."
Furnoss cleaned the fur of his face, carefully choosing his next words with a deep breath. It was hard to see anyone but the monster he once loved before him, but he knew It was just a monster now. A once horrible monster. But maybe a better one.
"I know you're working on yourself. I know you're trying to change. But our relationship is no longer my priority. The kids are."
Their eyes met once more. He held a stern gaze that had been missing for so long.
"They're beginning to recognize everything that had happened. Everything I say, everything I do - it will all affect them. They're realizing what we had gone through, and they know what you have done, too. Loodvigg, I would love to give everything a second chance, but I need to protect them."
The shadow monster's eyes held little words as they pondered their reaction. It made sense for the kids to be their priority, any monster would. It was Furnoss's choice, and he knew to respect it.
"Alright," it spoke. "I will continue attending the meetings. I promise not to interfere with you or the little ones anymore."
"I'm not saying never."
Furnoss moved himself back into Loodvigg's field of vision.
"Just.. we'll see. Ok? We'll see."
Something deep inside those silver eyes had come back. Furnoss held the side of Loodvigg's head, letting himself relax.
"I missed you."
"I missed you too, dear."
"How.. how did you find us?"
Loodvigg opened its mouth to speak, only to be cut off by another voice.
"I told hiiiiim!" The voice sung. A ghostly figure came into view, having shielded itself in invisibility. It seemed to be the same purple creature that had passed them within the hospital.
"That.. that is Ghazt," the shadow monster sighed. They were annoyed, clearly.
"That's the name!"
"You told me this would be private," Loodvigg spoke with a hiss.
"Well, it seemed like it, didn't it? No, no, I'm required to be by your side as an emotional support friend and to monitor your behavior! I'd say you did excellent just now!"
"Marvelous. Furnoss, this is Ghazt. Ghazt, Furnoss."
Ghazt circled the two, joking about their height and ages. Did today mark their billions of years alive? Who knows!
Loodvigg offered a hand, which Furnoss was yet to accept. He didn't want to. Loodvigg lowered it.
"I'll have you home by morning," They promised.
"I'll give you an hour at most. This is.. a lot to take in. I don't know if I can trust you yet. I'll give you this chance, but only once more."
"It's more than I deserve, really."
"It is. Don't mess up."
Now, with Ghazt spectating the two, Furnoss and Loodvigg continued on their walking, talking trip down a new road. Neither knew where it would lead, but they knew it were someplace new. Only time would tell.
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ograndebatata · 2 years
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I posted 80 times in 2021
7 posts created (9%)
73 posts reblogged (91%)
For every post I created, I reblogged 10.4 posts.
I added 63 tags in 2021
#signal boost - 21 posts
#elena of avalor - 11 posts
#my friend's fic - 5 posts
#my friend's oc - 4 posts
#titanic - 4 posts
#eoa ship appreciation week 2021 - 4 posts
#answer - 4 posts
#ask - 4 posts
#bring feedback culture back - 3 posts
#fic review - 3 posts
Longest Tag: 46 characters
#to anyone familiar with my elena of avalor ocs
My Top Posts in 2021
#5
Elena mentioned a limited jail time for Victor in the Sister of Invention episode, so I do think that, even if Quita Moz never came to her and told her she needed a malvago to free Ixlan, she'd have de-petrified Victor and released Carla from the dungeon eventually, albeit much later.
Well... that was back in Sister of Invention. She may have changed her mind since then, especially given Victor didn't just 'stay put and take his current sentence', so to speak.
And considering the total lack of references to either Victor or Carla after Elena's 'outburst of rage' and Doña mentioning that Carla gave up, I think it could have gone one way or the other.
That's just my opinion, though.
1 notes • Posted 2021-06-23 01:35:51 GMT
#4
In the show, Is Ash's hair naturally white with blue streaks? or did she dye it?
I don't know. I think they never said it one way or the other.
If I had to guess, she at least dyed the blue streaks, but that's just my opinion. I think the white's natural (I think I remember Craig Gerber even confirming that on a tweet, though I may be wrong) but I understand why others might think otherwise, and it was never confirmed in the actual show.
3 notes • Posted 2021-06-23 01:33:32 GMT
#3
I luuuuv your fic reviews, it has given me so much good stuff to read while i wait for your updates. Are therre any more fics you gonna review? Or at least pointme to good writers?
Well... I never thought I'd have my fanfic reviews complimented, but thank you very much for it. I'm glad you like them. :)
Well... I don't dare to make any predictions of fics I intend to review soon, because my predictions there can turn out very faulty, to put it very mildly. 
But regarding authors whose works I recommend (at least as far as we only talk about Elena of Avalor, because I’m guessing that’s the fandom you’re asking for) here are two lists. 
Authors who both have Tumblr accounts and have at least some of their works (or links to their works) here on Tumblr 
- @lostbutterflyutau, who besides having works posted on tumblr has an archiveofourown account here (please keep in mind, some of her works are for mature audiences, so if you’re underage, consider yourself warned) 
- @a-lilacsong, who besides having works posted on tumblr has an archiveofourown account here
- @zoeology31, who besides having works posted on tumblr has an archiveofourown account here 
- @cartoonfangirl1218, who, to the best of my knowledge, only posts her stories on her Tumblr account.
- @c-rose2081, who, to the best of my knowledge, only posts her stories on her Tumblr account.
Authors who don’t have Tumblr accounts, don’t have their works on Tumblr, or whose Tumblr accounts I can’t find them if they exist 
- @kikakattioi,  whose archiveofourown account is here
- @chrissybell648, whose fanfiction dot net account is here (please keep in mind that some of her works are for mature audiences, so if you’re underage, consider yourself warned) 
- PizzaNSunshine, whose archiveofourown account is here
- BlueFlyingTurtle, whose archiveofourown account is here 
These are all my recs so far. I will admit I haven’t read every story by each of these authors (although I did read all Elena of Avalor stories by some of them), but I will also say that I liked all stories by them that I read. I hope you enjoy all those you read too. :)
I’m sorry I took so long to give a reply...
4 notes • Posted 2021-06-23 23:37:15 GMT
#2
Do you have favorite writers in the EoA fandom? Your fanfiction is very good, by the way!
Well... first of all, thank you for the compliment. I'm glad to know you like my fics. :)
Regarding your question... well... in no particular order, these are all the fanfic authors whose stories I like, separated in two categories.
Authors who both have Tumblr accounts and have at least some of their works (or links to their works) here on Tumblr
- @lostbutterflyutau, who besides having works posted on tumblr has an archiveofourown account here, and whose EoA fic masterlist on Tumblr is here (please keep in mind, some of her works are for mature audiences, so if you’re underage, consider yourself warned)
- @a-lilacsong, who besides having works posted on tumblr has an archiveofourown account here
- @zoeology31, who besides having works posted on tumblr has an archiveofourown account here
- @cartoonfangirl1218, who, to the best of my knowledge, only posts her stories on her Tumblr account.
- @c-rose2081, who, to the best of my knowledge, only posts her stories on her Tumblr account.
Authors who don’t have Tumblr accounts, don’t have their works on Tumblr, or whose Tumblr accounts I can’t find them if they exist
- @kikakattioi,  whose archiveofourown account is here
- @chrissybell648, whose fanfiction dot net account is here (please keep in mind that some of her works are for mature audiences, so if you’re underage, consider yourself warned)
- PizzaNSunshine, whose archiveofourown account is here
- BlueFlyingTurtle, whose archiveofourown account is here.
- @lieutenant-amuel, whose archiveofourown account is here.
I will say right now that I haven't literally read all EoA fics by all of these authors, but I liked all fics from these authors that I read, and recommend them all.
I hope you enjoy them as much as I did, and also, if you read them, please make sure to leave reviews. ;) Reviews are what keeps fanfic authors going.
7 notes • Posted 2021-12-13 01:24:58 GMT
#1
The Escaping Prisoner
So... for the first time in quite some time, here I am introducing another original character for my Tales of the Ever Realm AU. Well, to be more exact, one OC Stand In, as TV Tropes coined the term, and two fully original characters. A witch (she’s the OC Stand In), a pelican, and a “striped field mouse” (who’s not actually a striped field mouse). 
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Picture drawn by and commissioned to @c-rose2081​
Expanding a bit on the characters... the witch’s name is Pacífica Noriega. She was born in the Kingdom of Galdiz, but moved to Nueva Vista later on - after she got married, to be specific - and lived there until Shuriki started her efforts to conquer Avalor, at which point she was banished to a remote island in the southern oceans (which is NOT Soledad Island). The only reason she wasn’t outright killed was because Shuriki felt she might have magical knowledge that would be useful to consult on occasion, but Shuriki rarely made use of that privilege, and soon stopped using it altogether. 
Pacífica lived alone on that island for years, surviving only because she was skilled enough to use some forms of wandless magic, which allowed her to, most importantly, get and cook her food and fashion new clothes after her original ones were lost to wear and tear. But any company she had was very limited, until the day a pelican was blown there by a storm, injured and in need of care.
She nursed him back to health and named him Pescador, and the two of them became friends. Unfortunately, they were still stuck on that island - or at least, Pacífica still was, and Pescador cared enough about her that he didn’t want to leave her. And even when Pacífica managed to fashion herself a wand from some fossilized magical amber she found, she wasn’t able to leave, as much to her sadness, while her raw power was nothing to sneeze at, her level of magical finesse had never been the best, bar in a few specific areas.
But time for her to break free came when Oleg, who looked like a regular striped field mouse, but was something else entirely, ended up on that island after a shipwreck. With Pescador and Oleg’s help, Pacífica was able to retrieve the required ingredients to make a flying broom and, after 43 years stuck on that island, finally managed to leave.
Unfortunately for her, she had no idea of what awaited her back home. 
And, to any who might be curious on who the witch is, here is an excerpt from an upcoming larger oneshot explaining her identity.
[Brief preface: Regarding who Pacífica is an OC Stand In of... I will say the following for now - we got a glimpse of an artistic rendering of her as a much younger woman in Song of the Sirenas.
With that ouf ot the way, here is the excerpt.]
|||
A light smack on her hand caught her attention. Flinching in surprise, Pacífica flicked her eyes  down. While she had been distracted, Pescador had climbed onto the rock by her left foot. His beak glided up and down her hand in slow strokes, the sympathy and sadness in his bird eyes visible to her after how well they’d gotten to know each other.
Then, another caress followed, this one bristly and over a small spot of her cheek, but just as compassionate. She could barely see him, and didn’t dare turn her head for a better look in case she made him lose balance, but she knew that Oleg had climbed up her dress and was giving her as much comfort as he could while still in his mouse form. 
Despite herself, Pacífica allowed her mouth to curl into a small smile, her left hand moving up to pet Pescador’s head, then even higher so she could run a finger along Oleg’s back. Her imprisonment on that island might have been long, but thanks to both of them, it was about to come to an end. The moment she got on that broom, she would be off to Avalor, find out what had happened over the last 43 years, and deliver the kingdom from Shuriki’s rule. 
And if life was particularly merciful to her, she would even get to see her son again. 
The thought gave her pause, her hand dropping back to her side as her hint of a smile faded. The idea of seeing her son again had filled her to bursting with happiness more than once, and she was sure he would be happy to see her too… but there were many things to consider. 
After all, it had been forty-three years she had seen Cristóbal in the flesh, and over thirty-five since she last had news of him. What would he be like by now? How well had he endured Shuriki’s rule? Did he even still live? Or on the other end, did he even expect her to still be alive? Would he be angry - justifiably or not - that she had taken this long to escape? 
And more importantly for the kingdom’s subjects, was he ready for the role of king? He might be the only candidate left. The rest of the family other than Esteban had been killed, and if Esteban was even still alive, it mattered little when it came to simply taking the crown. By right of succession, the crown would go to her son, not to Raul and Lucia’s nephew.
10 notes • Posted 2021-11-21 17:21:54 GMT
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Interesting Facts About Domain Names
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What Is A Domain Name?
In its simplest form a domain name is an address where users can find a website on the internet.  more intuitively, a domain name is an identification string that defines administrative control, autonomy, and authority.   There are very active markets for domain names to determine how much one is worth on the open market.  Auctions take place daily as buyers and sellers bid and offer to buy and sell domain names.  The facts are that there are well established factors that determine how much a domain is worth.  There may be different names or logos attached such as MOZ or Majestic but the underlying factors are relatively constant.   The age of a domain is important.  the trust factor is important.  Domain authority and page authority also play a big role along with how many other sites link to the domain and what the quality is of those sites.   One such location for auctions is Expireddomains.io.  Check there for ongoing auctions and domains for sale.  GoDaddy.com is another source.  Here is an analysis from Forbes.com on the value and importance of domain names. 
Interesting Facts about Domain Names
If you own a domain name and you intend to get it sold, there are two ways which you might be able to do it. The domain name, once valued will turn into a parcel of property which can be worth a whole lot of money. Consider some characteristics that you may see in the dream domain name.   Registering if you want to register a domain name you should pay a visit to a site that does the process for you. Sometimes there is going to be a developed site, sometimes there'll be nothing but an error page, and at times you will see that the domain name is for sale by owner. Even should a domain name has been taken, it maybe worth the effort to pursue purchasing the name. Another fantastic reason to buy a domain name is to increase visibility, in addition to help with your promotion efforts. There's another reason a superior domain name is crucial to internet small business success. Some of us will buy a great domain name for a low-cost price as it has low page rank or low SEO.
The Do's and Don'ts of Domain Names
You must either decide on another name or decide on another TLD extension. Therefore, if you use short ones, your domain name might be easily remembered and possible customers could come to your website frequently. It's very probable that the domain name is already registered. Deciding on a great domain name for your site or blog is extremely important. There are specific things you need to think about before picking your domain name. Domain names aren't case sensitive, and thus don't use capital letters. A domain name can be extremely valuable to your Internet enterprise. IT domain name presents a wonderful chance for local and global companies wanting to represent their company in Italy. You also want to get a domain name that is not difficult to remember. If you buy a domain name that describes your organization's business or name, individuals can remember the name easily and can go back to your site without needing to consult their documents. A lot of people claim that all of the great domain names are gone. The right collection of domain name together with your internet server hosting provider is essential for your site. Your domain name will essentially become your on-line identity, and the way your visitors will be in a position to discover your website in the endless sea of sites that's the internet. It truly is quite imperative to develop and register an excellent domain name as a way to eliminate becoming in the base of Google search outcomes. A great way to begin choosing the 2 names you will need is to have them match identically. After you've decided on the domain names you want to get, make certain you are ready to find and communicate with the owners to conserve time. At the same time, there are country specific domain names which you might prefer. A Domain name is a distinctive name for a site. Deciding on a domain name is quite much like that of selecting a name of an institution which demands a good deal of thought and considerations. Then you need to be aware that a little domain name is well worth much more than a very long domain name. If you would like to register a domain name, here is what you have to do. While domain names may not carry the exact same weight they carried a couple of years ago, they can without a doubt provide a competitive benefit. If you would like a brandable domain name, then you are going to have to think about getting something that's short and simple to remember.
Domain Names - Dead or Alive?
Usually you'll have the choice to register the name for a calendar year, two decades, three for a predetermined price. Whatever you choose to do, do not forget that your domain name is your internet presence. First you have to understand what domain names sell the very best. Think of a couple excellent domain names that you want to use. Realistically, you could have to settle for a different name. Selling domain names can be extremely profitable. Very similar to your house address even domain names are composed of various components. Your domain name has to be unique. Domain names are extremely relevant if you would like people to discover your website without a lot of work. They can relate to your actual product or business, or they can look like you are an affiliate. Choosing the correct domain name is frequently a tricky job for several new web business owners. As an online business operator, you can't avoid learning how to obtain the appropriate domain names.
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Conversation Starters:  https://www.interestingfacts.org/category/conversation-starters General Knowledge:  https://www.interestingfacts.org/category/general-knowledge  Nature Facts:  https://www.interestingfacts.org/category/nature-facts World Facts:  https://www.interestingfacts.org/category/world-facts Science Facts:  https://www.interestingfacts.org/category/science-facts  Definitions: https://www.interestingfacts.org/category/definition  Planets:  https://www.interestingfacts.org/category/facts-about-planets  Nutrition Facts:  https://www.interestingfacts.org/category/nutrition-facts  Quotes:  https://www.interestingfacts.org/category/quotes Things To Do:  https://www.seatsforeveryone.com/blog     Sitemap:  https://www.interestingfacts.org/sitemap.xml https://youtu.be/BVoxVX__AdU Read the full article
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isearchgoood · 4 years
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The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Blogger https://ift.tt/2uHngwe #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig
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theinjectlikes2 · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog https://ift.tt/32DwgPA via IFTTT
0 notes
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://tracking.feedpress.it/link/9375/13301306
0 notes
nutrifami · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
thanhtuandoan89 · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
camerasieunhovn · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
epackingvietnam · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
0 notes
xaydungtruonggia · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
evempierson · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
paulineberry · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
noithatotoaz · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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localwebmgmt · 4 years
Text
The Rules of Link Building - Best of Whiteboard Friday
Posted by BritneyMuller
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Google and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up.
The Dos
All right. So what are the dos? What do you want to be doing? First and most importantly is just to...
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. Our own tool, Moz Link Explorer, can 
II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?
So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.
III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful."
IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.
V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level.
VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.
VII. Ask/Outreach. There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.
VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.
The Don'ts
All right. So what not to do. The don'ts of today's link building world are...
I. Don't ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's.
II. Don't buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.
III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things.
IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.
V. Site-wide links also look very spammy. Site-wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those.
VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long-term. Again, what's the value of that overall? So avoid that.
VII. Abusing guest posts. You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities.
VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that.
IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.
X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.
So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.
Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes