#logodesignersneeded

[babu-2022]

How long does it take to learn logo designing?

At 34 years old, I have spent over 15 years working as a designer. While I consider myself a competent logo designer, I often find myself disheartened by the prevalence of less skilled designers who, despite their limitations, can create extensive branding booklets filled with elaborate explanations, buzzwords, and rationales for their designs. Their mediocre logos are often propped up by the sheer volume of documentation they produce, which can leave clients feeling convinced of their worth.

I have witnessed this phenomenon time and again, and it genuinely frustrates me.

In my experience, logo design can be mastered relatively quickly, particularly if one possesses a solid aesthetic sensibility and an understanding of composition. More crucial, however, is the ability to empathize with the client. Engaging in meaningful conversations with them, grasping their values, and considering their target audience are key components of the process. If you have the confidence to take creative direction and present a fresh perspective, you’ve already accomplished a significant portion of the work. Sure, you might need to hone your skills in Illustrator or Photoshop, or alternatively, you could collaborate with a talented producer to bring your vision to life.

I truly believe that anyone with a good eye, charisma, and effective communication skills has the potential to excel in this field.

For me, the logos I've developed throughout my career have resulted from closely collaborating with clients and their customers. By immersing myself in their perspectives and engaging in open dialogue, I ensure that my initial sketches—often referred to as scamps—align with their vision. Typically, I will generate four or five initial concepts.

Once we've established a direction, I refine those ideas using Illustrator and Photoshop, creating grayscale versions first. I present these to the client for feedback, further narrowing the options down to two or three viable designs.

Next comes the exciting part: adding color. If the client has brand guidelines, I incorporate them; if not, I collaborate with them to establish a suitable palette.

The final step is to arrive at one or two versions that often take several months for the client to approve, as they seek input from friends, family, colleagues, and even pets.

Finally, after this lengthy process, we arrive at the completed logo.

Additionally, I’d like to share a thought that resonates with me: “It is better to fail in originality than to succeed in imitation.” This insight, attributed to American novelist Herman Melville, underscores the importance of originality. However, it’s fascinating to note that many contemporary logos, including those from companies like Hootsuite, Flipboard, Beats by Dre, and Medium, bear striking similarities to designs from the 1980s or the Bauhaus movement. There are some intriguing parallels worth exploring!

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