#maan digital solutions

[maan-digital-solutions]

Unlocking Growth: Maan Digital Solutions as India's Lead Generation Expert

Unlock exponential growth with Maan Digital Solutions, the trusted leader in lead generation across India. Our strategic approach and innovative methodologies unlock the full potential of your business by consistently delivering high-quality leads. With a deep understanding of the Indian market and consumer behavior, we tailor solutions to suit your unique needs, ensuring maximum impact and ROI. From targeted campaigns to comprehensive analytics, we provide end-to-end support to fuel your growth journey. Partner with Maan Digital Solutions to harness the power of expert lead generation and propel your business to new heights of success in the competitive Indian landscape. Experience unparalleled results and unleash your business's true potential with Maan Digital Solutions by your side.

[publishing-pitaara]

Sky Innovation & Services - The best PR Agency

Recently, Sky Innovation and Services organized an e-magazine called Sky Glamour Edition 1 in October. On that cover picture was Dr. Usha Kiran Moodgal, who is a prominent Dadasaheb Phalke Award winner in the field of literature. Other very big and famous personalities such as Tushar Kiran Moodgal, Mayaa SH, Raya Sinha, and Shruti Agarwalla This magazine has been launched by the amazing and famed actress Vaishnavi MacDonald. Who is a very famous actress in Shakti Maan. SKY INNOVATION AND SERVICES is not just your average PR firm; it is a platform that empowers individuals to showcase their unique talents and personalities to the world.

With a strong mission and vision, the company aims to enhance brand visibility, reputation, and reach through tailored PR solutions and strategic digital platforms. Led by a team of experienced professionals, SKY INNOVATION AND SERVICES provides comprehensive PR services that cater to the specific needs of each client.

Sky innovation owner Mr. Rohan Lodiwal gives this high-level value. He has gradually built a name for himself in his field. He has achieved such a thriving enormous success because of his Enormous Talent. he helps you dream big and stretch your horizons to create a compelling vision for your life. He is passionate about the creative process and looks forward to working with clients.

1. Usha Kiran Moodgal (The Cover Star)

Usha Kiran Moodgal is a celebrated Hindi scholar, poet, researcher, and dancer with global recognition. She currently serves as the International Ambassador at Dawn Research and Development Council. Her poetry collection, "Kavya Tulika," has received widespread acclaim, and she has contributed to collaborative anthologies. With degrees in Hindi and History, she married Ashok Moodgal in 1987. Usha Kiran Moodgal has received the "Bharat Shree National Award," "Honorary Gold Medal Award by DRDC Global," and the "Dadasaheb Phalke ITV Award" for "Kavya Tulika."

2. Tushar kiran Moodgal

Tushar Kiran Moodgal is an award-winning poet and a multiple world record holder from Shahdara, Delhi. He has co-authored over 25 poetry anthologies and his debut poetry book, "Lamentations," won the "William Shakespeare Golden Book & Laureate Award". Tushar draws inspiration from his father late Shri Ashok Moodgal. and credits him for instilling a love for literature and the written word in him along with master poets such as William Wordsworth, John Keats, Edgar Albert Guest, and Edgar Allan Poe, amongst others.

3. Raya Sinha

Raya Sinha is an accomplished Neuro Vision Development Specialist (Orthoptist) and entrepreneur who possesses a profound dedication to vision care and the well-being of her patients at Reshape Vision clinic, With a diverse background encompassing optometry, marketing, and business development, Raya Sinha has made significant contributions to the field of eye care. As the Founder of TheVizo Clinic (multi speciality Doctors Clinic), Raya Sinha has played a pivotal role in providing comprehensive Vision Therapy services to patients in Kolkata for the past 3 year and a half. TheVizo Clinic stands at the forefront of reshaping vision health in India by amalgamating cutting-edge technology with personalized care, delivering exceptional outcomes and experiences for patients.

4. Shruti Agarwalla

based in Kolkata. In 2008, I completed my comprehensive Pranic Healing course, and over the past 14 years, I take pride in my successful journey as a Pranic Healer. Pranic Healing is a non-contact healing technique, wherein I can address various ailments using just a photograph and full name, eliminating the need for in-person visits. I've effectively treated numerous conditions such as back pain, fever, relationship challenges, financial issues, and played a pivotal role in aiding recovery from COVID-19, post-COVID complications, and vaccination side effects. She got awards for her works too Star Galaxy Award, WAOW awards and many others.

5. Mayaa SH

Mayaa SH is an Indian literary genius, a social championer in the field of women empowerment, and a staunch leader in championing the concept of Feminism in the right context. Her contributions to contemporary Indian literature have earned her numerous accolades and recognition. As a multi-national and state award winner, Mayaa SH has been celebrated as one of the most inspirational voices of contemporary literature. Her powerful writings on social causes and her unwavering belief in women’s rights have touched the hearts of many. She has received awards at both the state and national level, solidifying her position as a leading figure in literature and activism.

For availing the services of Sky Innovation & Services do contact only in www.skyinnovationandservices.com, 7678679443, skyinnovationandservice@gmail.com

[ashleymarsmaan-blog]

Business Consulting Services from MAAN

Business consultants help clients organize their thoughts, execute ideas, and boost their business. MAAN Software's business consulting team is extremely well qualified to serve your needs. All business consultants at MAAN are skilled in businesses analysis and strive to create the ideal digital solution for every customer. We hire exceptional employees who know your markets. They will identify your problems and come up with efficient, effective solutions. We understand your values, and will thoroughly research, organize, and produce the most appropriate solutions for your digital needs.

[amitsood]

How You Can Earn From 20000 to 100000 Rupees/Month From the GST Suvidha Center Franchise?

We Can Tell you Exactly how can you earn without leaving your home. Pandemic has made the Internet as a GOD Father For Everything and The Person Who Knows How to use it can cover his/her life with Financial stability blanket. Keep Reading for the Solution-

GST Suvidha Center has Always been a One-Stop Solution For Services That Comes under high chargeable CA, Banking, Insurance, Loan, Travel, Employment, Education, G2C, Etc and these services have always been in Demand from the time of GST. One Franchise as a business module and a great set of TAX experts by your side, this is a deal of 2020. With GST Suvidha Center it is so easy to be an entrepreneur while working from home, You get a Relationship manager for solving every doubt, a team for the backend support, great deals keep getting added for your business support, videoes and graphics for guidance and market material, etc.

* But This is a Pandemic so will this business be possible?

The answer is yes, for everyone who is at home, be it house ladies or women with the brain, people from any occupation or people still in the profession, this is “A BUSINESS FOR ALL”… GST Suvidha Kendra Franchise Owners get Android Application for a Pocket-Business which means they can have full control over their business, sales and can provide service from Anywhere and anytime.

* What is GST Suvidha Center?

GST Suvidha Center is similar to a center in your locality where everything can be found, as a franchise owner you can provide 250+ services of 12 verticals to people of PAN India while sitting at home from a single Android App and if your question how India will find you out? then, our beloved franchise owner, its, because you are on GOOGLE and people in-demand of the service, will find you online.

* Let’s Brief you about the Services of GST Suvidha Center-

Financial Services- It holds Financial services like company gst registration, Trademark Registration Services, CA Certification, Income tax audit, Udyog Aadhar…inshort it covers every service for which one has to pay a heavy amount to a Chartered Accountant.

Banking Services- It carries credit card expert services, Money transfer, PAN Card Consultants, Pre-Paid card services, Domestic money transfer, Aadhar Card services…

Loan- It covers divisions of the loaning sector such as personal loan, home loan, loan against property, business loan, Mudra loan, etc.

Insurance- It carries Health, investment, PERSONAL ACCIDENT, VEHICLE, HOME INSURANCE, and many big insurance sectors such as Cancer and COVID.

Travel- Now provides easy and quick booking for luxurious hotels, flight, and railways.

Health- This covers Health treatments with easy EMI service and 0% interest.

Employment- The service of employing every possible solely through various schemes at easy and small investments comes under the employment verticle…A franchise owner can Appoint promoters who work under them as an agent.

Education- Under the category of Education Service facilities of a well-organized knowledge kit is provided digitally in every class and a handwriting improvement kit is made available as services.

Bill Payments- GST Suvidha Center Also provide the service of recharge in which multiple recharging facilities are made available such as DTH Recharge, Insurance premium recharge, etc. 

Government To Customer- It includes government to customer services such as Digital Life Certificate– JeevanPramaan, PradhanMantriShram Yogi Maan-DhanYojna, etc. 

Why Should One Be Joining Hands With GST Suvidha Centers?

AS a Business Module GST Franchise Owners Will have certain powerful advantages that can be offered anywhere-

* About GST Suvidha Centers’ Chain-

Awarded by Skill Development & Entrepreneurship Minister for creating employment.

With GST Suvidha Center Vouchers and Surprises, it turns to be the lowest investment business in India…

10,000+ GST Franchise in Pan India!

175+ GST Tax Experts & 25+ Active contact centers

Only Franchise to be a MUDRA Loan Application Provider

7 Lakh Satisfied Customers

Only GST Franchise to get recognized by National News Channel “NEWS 24”

Support and Services for the franchise-

1. ONLY GST FRANCHISE WITH 9 LANGUAGES BACKEND SUPPORT

2. One-Stop Solution for All the 250+ Accounting and Financial.

3. The Biggest Earning Platform with 12 verticals.

4. Everything and Anything can be found in one App- Pictoric App

5. Handle Your Business and the market with one CRM

6. 1st franchise with its mobile App- App for You and One for Your Client! 4 different Android App into your pocket for Best Business Management

7. 1st and only franchise that provides G2C Services.

8. Only the Organization to provide an upgraded training module system.

* How To Contact-

For any assistance or query Contact Us at your nearest GST Franchise GST Suvidha Centers Or call us on 18008435500 to know about your nearest GST Suvidha Center Franchise. We are India’s largest GST Suvidha Center Franchise . 

https://gstsuvidhacenters.com/gst-suvidha-kendra-cost/ https://www.gstsuvidhacenters.com/gst-suvidha-kendra-franchise/ https://www.gstsuvidhacenters.com/gst-suvidha-kendra-cost/

[charlielcuk880]

Mobile

Content

Clinical Resource Info Apps Created With The Customers Needs In Mind.

Much More Pertaining To Health Care Application Growth.

Develop A Phenomenal Electronic Experience.

Technology Stack That Locations You At Center Of Medical Care Digitalization.

Gain genuine insights and also focus on what you truly require to align your modern technology with your financial objectives. Improve operations, sales and advertising and marketing with fully-integrated, personalized process solutions. Layout the appropriate data source, API, as well as web server arrangement for maximum protection as well as scalability. Get the technical sources you need to personnel, assistance, as well as range your procedure as well as achieve your company-wide KPIs. As the online health and wellness market has taken off in last years, Creative27 has created solid expertises in this field. Dogtown media has dealt with Minneapolis Heart Institute to make an application for cardio emergency procedures. Maybe you're picturing advantages that can potentially shakeup the mHealth industry.

The recently upgraded variation of the application consists of info regarding scientific trials, clinical document gain access to, a "Discover A Medical professional" feature, all while maintaining the core physician-to-physician functionalities.

Designers should eliminate redundancies in between the systems, where app customers and EHR users might go into the same data into different areas.

Here are two means you can boost client retention and also enhance the user experience.

Realize your ideas right into trustworthy web and mobile software program solutions with our expert services.

. MAAN Softwares uses wonderful healthcare application advancement and options.

In the individual's mind, a connection is made between a mobile app as well as a specific use situation. Like - I most likely to Facebook to decompress and also see what my pals are up to, Linkedin to check out expert news as well as network updates, Epocrates to get medicine details and so on . Do you wish to remove manual procedures, working as obstacle to your company development? Realize your suggestions right into reputable internet and mobile software application services with our expert services.

To achieve it, you need to function constantly on every aspect of your app. Health care app designers at MLSDev have experience in structure MDP apps for the industry. The team helps by establishing a technique, prioritizing features, and also adjusting your concept for the real market. Our health care application designers know just how to deal with a large range of job. We intend the whole job first and afterwards split it right into smaller variations and produce a full item by sprints.

Medical Source Information Apps Produced With The Users Needs In Mind.

Such demand for mHealth application remedies results from the raising frequency of chronic diseases such as diabetes mellitus, cardiovascular disorders, as well as weight problems, as well as the increasing fostering of digital wellness innovations. The combination of these variables and the expanding popularity of wearable innovations represent the booming development of the field and also the predicted profits development. Among solutions, the monitoring services sector represented the biggest share in 2019. Nonetheless, medical diagnosis solutions are forecasted to register the highest CAGR.

This is an additional means to demonstrate how our healthcare app programmers are making strides in this market. Appstem is a leading full-service mobile app style, method, as well as wellness application development agency based in San Francisco that focuses on structure applications that are made to offer an objective. With greater than 200 applications under its name, Appstem deals with a very knowledgeable group that recognizes properly to develop effective applications. One of the reasons the medical care sector is under-served by mobile wellness application is because the best clinical app concepts don't come from software designers - they come from doctor. Yet in many cases, physician lack the specialized expertise and also skills required to shepherd an app from principle to market. Mobile health applications are leading the way in enabling care companies to provide far better solutions to their clients.

A Lot More Related To Medical Care Application Development.

A full healthcare product uses a terrific chance to take clinical services to the following level and boost the efficiency of medical care. Our experienced healthcare application programmers are available to come to be a component of your product. We tackle all monitoring and also lawful procedures and also you get a result that is of good quality. Because of this, MLSDev medical care application developers created an application design that came to be the primary brand identity of Healexir and an option that positively affected the sales of Claire's spray.

Our healthcare app advancement team partnered with FliptRX to upgrade their mobile application experience as well as our designers worked side by side with the FliptRX group to build as well as release their mobile internet platform. Software program development in the medical area gives us medical applications can additionally significantly optimize business procedures in healthcare facilities.

Develop An Extraordinary Electronic Experience.

The Net of Points can be utilized to give continuous information concerning patients that can be examined to enhance the top quality of treatment. The Apple Watch and the aforementioned HeartGuide are products that sync this information to health apps. Mobile medical care applications developed for physicians and also various other specialists ought to aim to conserve them money and time while boosting accuracy of medical diagnoses or treatment recommendations. However, you can not develop a terrific medical care mobile application unless you carefully evaluate what your competitors are doing. Their objective is to make healthcare available to all by including ideal techniques and also providing a substantial series of extraordinary services. Digiryte is a superior Web and mobile application development firm that is generally recognized for its technical expertise as well as excellent business knowledge.

Several of their widely known customers are Farms2Tables, Harvard College of Public Health, MIT, and Fidelity. IEC conformity is a have to if your health application will certainly deal with a peripheral medical device to collect as well as move individual information. We compose system examinations, which are examinations that instantly check brand-new code as it's written to make certain your mobile health and wellness applications operate simply the means you intend it to be. Next we carry out androiddevelopers.co/belarus/minsk/dektry beta screening in addition to our customers, to ensure that the site is functioning the means it was meant as well as according to the initial tale.

Tech Pile That Places You At Center Of Medical Care Digitalization.

Recognizing the requirements of others as well as uniformity in understanding our techniques giving full fulfillment is our highest possible benefit. The merit in supplying the Android application development solutions lies in ending up it throughout amazingly well.

Sight and share prescriptions, therapy history, and also medical care insurance policy info all at one area. It would certainly depend completely on the intent of your clinical mobile app growth procedure. If you. are just looking for a system to enable communication between the employees as well as you have a large team, select Android application. Yet if you are seeking a system for them to share encrypted data, clinical records etc., choose iphone since the platform is naturally more protected. The growth of digital products provides us all the most important thing-- the capability to conserve time. Today, a mobile phone with web accessibility suffices to promptly send a letter, discover a far better course, or make a reservation at a dining establishment.

Medical Care Applications Are Supplied For:.

Our group of specialists, with over years of experience in personalized mhealth app growth, is constantly our finest and foremost resource on every custom mobile application development job. Our mobile health and wellness app layout, advancement, and project monitoring is always done in-house. And also obviously because Topflight Apps is a medical software application development firm, it supplies medical care options that are protected and HIPAA certified. The newly redesigned variation of the application includes details regarding medical tests, clinical document access, a "Find A Doctor" function, all while preserving the core physician-to-physician functionalities. Our healthcare application developers deal with you to develop and establish HIPAA compliant healthcare apps that enhance a client's top quality of treatment, assisting to supply medical solutions to those who require it most.

[dholfreak]

Come & Go Deep Jandu Parma Music J Hind With Lyrics

Song - Come & Go Singer - Deep Jandu Ft. Parma Music & J Hind Music - Manna Music Lyrics - Jorge Gill Video - Minister Music Editor/Grading - Diljot Garcha VFX - BigStone Studios Mix & Master - J Statik Digital Distribution - ABC Digital Design - Dhiman Productions Youtube Promotions - Global Digital Solutions Online Promotions - GK Digital DEEP JANDU : COME & GO Ft. Parma Music | J.Hind and Royal Music Gang's Latest Punjabi Song of 2020 Streaming Now on all platforms. Royal Music Gang (RMG) is back with a bang with our new song Come & Go by one and only DEEP JANDU. Voices of DEEP JANDU and PARMA MUSIC giving the track a deep emotion with George Gill's lyrics that is Reflecting the real Truth in the present scenerio of our Punjabi Song industry. Vibes of Manna Music who has recently given a block buster with Karan Aujala - "Sheikh" has taken this song of Deep Jandu to another level... . J.Hind Rap at the last will let you know about some of the facts about how Deep Jandu, Royal Music Gang and Kali Denali has reached this level. This new punjabi song of deep jandu dropping from Royal Music Gang (RMG) will surely be going to touch your hearts... We Will be placing some of the best Tik Tok as RMG story for a whole day.so just tag us with your tik tok videos. Opinder grewal, Royal Music Gang (RMG), Deep Jandu, Parma Music, J. Hind and Global Digital Solutions request you guys to be inside your home and let us entertain you..! https://www.youtube.com/watch?v=O4OT3Ay0EUQ&feature=emb_title

COME & GO LYRICS

Har ik banda apni oh life vich Mehanat oh din raat karda Apne hi dum utte ban na ae painda Koyi vi ni baanh aithe phad da Lok rehan veere ithe sad de Lok rehan veere ithe phukde Aappan vi pakaunde rehne aan Ho bade aaye bade gaye bade aune aan Ho bade aaye bade gaye bade aune aan Apne hi gunn kade gaaiye na Lokan nu ae dassan di load ni Maan na kari oh kade apna Tainu pata veere ithe koyi thod ni Ho apne hi gunn kade gaaiye na Lokan nu ae dassan di load ni Maan na kari oh kade apna Tainu pata veere ithe koyi thod ni Ho bhulli na aukat kade apni Phir saari umar te raune aan Ho bade aaye bade gaye bade aune aan Ho bade aaye bade gaye bade aune aan Nive sugaura koyi Baba nank aihi gall keh gaye aan Par ajj kal vekh vikhawa te fukkarbaji Lokan de palle bas aiho hi reh gaya Jehda mere karman ch mil ke rahu Tu kahton fukke kahton fukke apna lahu Jinne kitta ahankar bhai munh add ke Delhi jaake dekhi raaje mehal chhad ge Ho gharan ch kabootar bolan lag jande Jadd sach di jagah te pai jaye jhooth bolna Respected tere wala jatt ballye Janne khanne nu aappan ki bolna Ho deep ne oh gaya ni oh apne layin Jorge to sach bhai likha leya Gaayak naal phire ajj gaayak lad da Rabba time dekh keho jeha aa gaya Ho deep ne oh gaya ni oh apne layin Jorge to sach bhai likha leya Bhai naal phire ajj bhai lad da Rabba time dekh keho jeha aa gaya Pehli gall thodda aapsi pyar chahida Baaki geet goot aunde rehne aan Ho bade aaye bade gaye bade aune aan Ho bade aaye bade gaye bade aune aan Read the full article

[tellywoodtrash]

"When people thought we were over, Ishqbaaaz was our comeback”: Gul Khan

Gul Khan is a graduate in Mass Communications from the esteemed Jamia Milia University in Delhi. She has not only narrated beautiful stories but has also dabbled in documentaries. But ask the lady and pat comes the reply with a smile, "Fiction is my favorite".

The lady with a vision, is truly an inspiration for many as she has successfully sailed through various hurdles to accomplish what she has today, in the overly competitive industry. From getting over the hard rock of bankruptcy, to her production house Four Lions being on the verge of falling apart and then struggling with ratings while attempting different genres and stories, Gul Khan has seen it all and yet emerged with flying colours. The czarina of fictional romance gets candid with India Forums and shares her inspiring journey of how she reached where she is today!

What is your favourite genre of fiction? Any particular space that you enjoy working on?

I have special love for action. I am a huge fan of Jackie Chan, but the problem is that action doesn't do very well on TV. So if I have to choose a genre of this medium, it would be romance.

Your shows have mostly been female-centric. But you went on to introduce 'Ishqbaaaz' with three male leads. How did you go about this ideation?

Well, most of my shows have been hero-centric. Shows like 'Geet' revolved around a woman and her life, but the takeaway from the show was the male lead - Maan Singh Khurana (Gurmeet Choudhary). In a similar instance, 'Iss Pyaar...' was primarily about the character of Arnav Singh Raizada (Barun Sobti). I have always set stories from a hero's point of view. Infact, when we planned to launch 'Iss Pyaar...', the channel was a little skeptical about presenting the show from Arnav's point of view.

In most daily soaps, heroes stand in the background but the male protagonists in my shows are very proactive.

In a TV scenario where women dominate screen space and have a storyline centered on them, do you consciously focus on portraying the emotional and family values of men?

Certainly. If you take any show, their family and emotional aspect have always been shown. If you watch Qubool Hai, Asad (Karan Singh Grover) had a broken family and he was in pain. His relationship with his mother and sister was one of the central focus of the show and the whole story was woven around sibling relationship.

But, don't you think television is overwhelmed with family dramas? Although you have touched other genres but have never pursued them further.

That's the problem! Every time I have tried doing something apart from family drama, it has not worked. When we started 'Iss Pyaar...', we had two very expensive sets. One was Arnav's office and the other was his home. But we had to just dump the office set and stop shooting there because the office track just didn't work out. That was when I learned, that viewers love to watch a household drama. For Ishqbaaaz, we developed a story of three brothers who shared everything about each other, but the audiences just did not accept it. That was when, we shifted our focus to family drama and the show started working great in terms of ratings.

You are also a director along with being a producer. So how do you balance between what's demanded and what you wish to make in the commercial setup?

Right now, I am in a happy space. The shows are working well and I am creatively satisfied. But sometimes the balancing becomes very difficult. We want to try different genres, but the harsh reality is that we are a daily soap nation. India and Indonesia are the only nations that have such formats. When we talk about western shows like Game Of Thrones (GOT), they make only 13 episodes, while we go on and on with a show. That is one of the major reasons for the difference in quality that you see. We had tried that with our web series, 'Tanhaiyaan'.

So exploring that, you made Tanhaiyaan... which is again a relatively different content for digital space. Digital is a space, that is believed to feature everything that you can't present on Television...

When we were asked to make something for Hotstar, we asked for a brief and the team at hotstar replied,"As a fact, the most consumed fiction online has been 'Iss Pyaar..." So we went ahead and made something on those lines. Currently, Tanhaiyaan is topping charts on Hotstar. So the same content is being consumed online as well. The audience for online is the same as television.

Will you also be exploring more genres on a platform which is not associated with a channel?

I think the youth is consuming the same content. They have been responsive to our shows on different platforms. If a section of audience is enjoying the regular drama series and responding to it online, I don't think they are the audience for action series.

Your shows have a very significant production value. Everything from the sets to costumes, has a grand look and feel to it. What is the thought process that goes into it? Also, you make a lot of alterations on the set.

A lot of hard work goes into making the creatives. Ishqbaaaz has a regular budget just like any other show, but we had decided that this is the production quality we want. So as a brand, that's the quality we wanted to get associated with.

And how much do you think that contributes to the show?

Since it adds to the beauty of the show, it becomes very appealing as we are in the business of entertainment.

How is the equation with broadcasters managed? You create shows for the viewers directly and then you have to deal with the channels. What are the challenges there?

Currently, it is very smooth since Star Plus gives complete creative freedom to the makers. They have done that for the entire network, therefore, we can completely focus on creativity. They are extremely cooperative and have a broader outlook. So that really helps. Even in my previous work with ZEE TV, it was the same. And for a show to run smoothly, it is important to have that freedom.

Currently, with the new boom in digital space, do you think your target audience has changed and you have to make tweaks to cater to both digital and BARC audience?

The online audience is very limited as a lot of people don't understand this concept much yet. And what still counts is BARC ratings as that's what distributors make a count of and that's the criteria for makers to do well. So digital is very irrelevant because it doesn't count. We don't earn anything extra because Ishqbaaaz is topping the charts on Hotstar. We have to perform on BARC. Maybe eventually it (Hotstar) will count after a few years, but as of now, we can't focus on it until it is translating into money.

But, doesn't digital give you a better audience reach?

They are not the audience since they are not counted in the ratings. They don't watch it on television timings. They watch it on personal devices, now whether they liked or disliked the content, does not contribute to the ratings. We are not making shows for the digital audience, we are making the shows for BARC audience and we are very clear.

For example, we started Ishqbaaz with a very 'Dil Chahta Hai' feel...like there was this Mallika track, the bromance track where the three brothers would cook together and talk about women in their lives. While people online went gaga over it, Star Plus told us that if we did not cross a certain rating, they will shut the show. So while everyone was thoroughly enjoying the whole story line, the show was on the verge of shutting down. That's the level of disconnect between online and television audience. BARC is the only criteria for a show's success.

Do you think that success should be focused only on BARC ratings, or will it eventually widen to other platforms?

I don't think that will happen anytime soon in India. Star shares a lot of data. And as per that data, BARC is going progressively interior. They are facing a problem with paid channel. So, people in India have a problem with paid content. And till they do not pay and watch, digital will never work. People are used to watching free Television, so that is a huge roadblock for us to get into that space.

Keeping digital aside, even BARC is bifurcating and penetrating into interiors. How is that affecting the makers?

The solution to that is a good story. If your story is good, it is universal. Then it can't become a matter of pressure, as a good story will cut across. A character like Shivaay, is loved by every single person, it is not only breaking the economic sections but also the gender and age group. People just like him.

Four Lions has created some iconic couples on-screen. Your casting game has always been very strong in each show, right from Geet and Maan to Arnav and Khushi to Asad and Zoya and now Shivaay and Anika. How does that happen?

There is nothing particular to that, but I feel that's my strength. I focus on the aesthetics. And I have a great team. My team has been with me throughout, right from my story-writer, to my stylist and even my director, they all have been the same. This team has been like family.

So, as a production house, you all must have faced a lot of challenges together, would you like to share some tough times?

Once our company went through bankruptcy. There was embezzlement and money was stolen. We were down to an absolute zero, but these people stood by. We were not able to pay them for two years and still, they remained associated with us. They have worked for one and half years without any money.

How did you make a comeback from your Bankruptcy?

We started pitching more shows. When people thought we were over, Ishqbaaaz was our comeback.

Then, Ishqbaaz must be a big gamble for you, especially when we don't see three guys on a poster that often...

Yes, but we always try something different with all our shows. Qubool Hai was one such concept, that nobody was pursuing. There were many untouched elements in the show. 'Iss Pyaar...' was the story of a millionaire, when the trend that time around was for the saas-bahu sagas. Geet was about a girl who was already pregnant in the show. It was absolutely against the GEC formula.

You came up with the concept of a spin-off for Ishqbaaz. That's completely new to the space. How did you think of that?

I had an idea of making a spin-off and we wanted to make it on Hotstar. We spoke to the broadcaster for a slot on Hotstar, to do another brother's story. So Gaurav Banerjee and Anita from Star replied and told us that we could do it, but they wanted it for the channel instead.

'Iss Pyaar ko...' was one of your significant shows, highly popular for its leads Barun and Sanaya. But Barun left the show mid-way. Producers have seen such phases where the audience relates to the characters majorly, but these very characters end up quitting the show. How do you handle such challenging situations?

Actually, audiences don't relate solely to the actors in the show. I have done it so many times. When Qubool Hai was on the top, Karan Singh Grover wanted to leave. And it was on a very amicable note, so was with Barun. And Qubool Hai ran for three years after that. Because it's never the face which is popular, it's the character which people relate to.

Gopi Bahu sets the biggest example. She was India's most popular character and the show, a number one show. The lead changed and the show is still running; Infact, the show and the character are both still popular. It has happened so many times and a face change does not matter.

You come across as an independent strong persona, but somehow the female protagonists in your show are seen to be very regressive.

We have to balance out. You have to keep the progressive bit in the second layer. You see my heroines from the first episode, be it Geet, Zoya or Anika, overall the takeaway from them is very progressive.

Geet was pregnant, her husband had left her, but she said 'doesn't matter, I will fall in love again'. When you see the episode where the husband pushes her and beats her, there is honor killing but that doesn't mean it's regressive. You have to see the takeaway of the show. You can't judge from one scene or one episode. Even when you look at Anika, she is a girl who doesn't dress according to her in-laws, she stands on her grounds, doesn't want to take the surname. That is the takeaway from the character.

When you are serving such vivid audience, and especially Tier II audience, you can't throw things straight at them. First, it has to be all nice looking... You have to make them fall in love with the character. Then she talks about the relatable issue and then gradually you bring in your issues and not hit on the face directly.

What are the key components of your story telling?

There is a mix of many factors. First, it has to be emotional and there has to be relatability. If it is not relatable, nobody will come and watch. The story has to be interesting and the characters have to be lovable. Actually, the character is the key. We struggle the most for a character. The most amount of hard work goes into making the character lovable.

Was that the reason for a spin-off?

Yes, because the characters were so edgy and there was so much more story to tell.

So are you going to come up with something for the third brother as well?

Yes, we are soon going to highlight Rudra's life as well. The tracks around him will soon begin.

With the kind of new time slots and a new wave of programming coming in, where do you think the industry is standing today?

It is not doing very well because nothing seems to be working. The number of hits we used to have 3-4 years ago, has really gone down. We are going through some kind of a change and it is becoming very tough to make a show successful. People are expecting new things, but not very new things. They want to see something fresh, but not too fresh. The balance has become very very difficult. We all are experimenting in our own way.

So what do you think could be the reason?

I think people are bored of seeing the same things and same stuff over and over. They need something fresh. I think that worked for Ishqbaaaz. It was about three brothers and also had a fresh look to it, there was a new breeze.

Do you agree to the fact that the daily format makes the stories monotonous?

Of course, it does. India is the only country that makes dailies like this. Except for India and Indonesia, there is no other country that makes dailies like this. If you see a Turkish show, which is a rage right now, maximum 60 episodes. We, on the contrary, go on and on.

Concluding, how different is it to now be a producer after being a director?

It's very boring. If I get a chance, I will only direct. The kind of shows that I want to do, there is no distributor who will spend that kind of money. Also, there's no audience for it.

(source) 

Quite an interesting interview; especially the bits where she talks about digital v/s traditional broadcasting. As much as I rag on her for her regressive stories, I feel like being restricted to traditional broadcasting is what is really curbing her, and she has potential to tell progressive stories (to a point; she is also rather limited in her current understanding of feminism and the responsibility of a media creator, which reflects in her shows.) Hopefully, she gets a better platform, coz I’d like to see what kind of shows she wants to do, that the distributors and channels are not into. 

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