#magnetic crawler robot

[imb-robotics]

Eco-Friendly Innovation: Introducing the 0 Waste Sandblasting Robot

In the modern world where sustainability and environmentalism are cornerstones of society, industries are constantly on the lookout for ways to cut costs while maintaining the quality of their products through the principles of the circular economy. One of such innovative inventions that has taken place in the field of industrial cleaning and surface preparation is the 0 waste sandblasting robot which is a technological advancement in the sandblasting process.

 The 0 Waste Sandblasting Robot

Sandblasting, a technique that is usually applied on a surface to clean, polish or mould, entails the use of abrasive material at high velocities. Albeit efficient, traditional sandblasting techniques produce large amounts of waste in the form of used abrasive materials and polluted particles, which are dangerous to the environment and human health. The coming of the 0 waste sandblasting robot solves these issues by bringing in new technology that will lead to zero waste and high efficiency.

 Introduction to IMB Robotics

IMB Robotics being a leader of robotic technology has always strived to come up with inventions that are both sustainable and efficient for various industries. These goals and objectives make IMB Robotics stand out from the competition and allow customers to appreciate the company’s engineering and design skills. This shows their commitment towards the environment as well as the advancement of green technology through the manufacturing of the 0 waste sandblasting robot.

Benefits of the 0 Waste Sandblasting Robot

Environmental Sustainability: The major advantage of the 0 waste sandblasting robot is the fact that it can work with no production of waste at all. This is because the robot in the closed-loop system reuses abrasive materials and hence minimises the amount of waste generated. This not only helps in reducing the amount of pollution that is released into the environment but also supports the international fight for sustainable industrialization.

Cost Efficiency: Conventional sandblasting techniques entail high expenses for the disposal of the used abrasives and the acquisition of new media. These costs are eliminated by the 0 waste sandblasting robot as the abrasive materials are recycled continuously, hence proving cost-effective for businesses. Also, owing to the accurate movement of the robot, the materials used are cut accurately, thus increasing the cost-effectiveness.

Enhanced Safety: Sandblasting causes some health hazards to the persons involved in the process as they are exposed to the particles and other dangerous substances in the air. The 0 waste sandblasting robot is designed to be a standalone device to reduce the likelihood of human operators coming into contact with these hazards. The robot has sophisticated air filtration systems which ensures that any particles in the air are filtered and disinfected hence providing a safer environment for the workers.

Superior Performance: The sandblasting robot of IMB Robotics is a 0 waste sandblasting robot that is fitted with up-to-date sensors and control systems for precision when performing surface preparation. Due to the pressure regulation and control of media flow, the cleaning and finishing of products are excellent and increase industrial work efficiency and effectiveness.

Versatility and Adaptability: The 0 waste sandblasting robot is therefore general purpose and can be used to work on many kinds of materials and surfaces. Due to its versatility, it can be applied to many industries such as automobile, aviation, construction, and shipping industries. This versatility also guarantees that businesses of all fields will be able to take advantage of this green technology.

Call to Action for IMB Robotics

IMB Robotics’ 0 waste sandblasting robot represents a significant leap forward in sustainable industrial practices. As industries worldwide strive to adopt greener technologies, this innovative solution offers a practical and efficient way to reduce environmental impact while enhancing operational efficiency. We invite businesses to explore the advantages of the 0 waste sandblasting robot and join the movement towards a more sustainable future.

For more information about the 0 waste sandblasting robot and to discover how IMB Robotics can help your business achieve its sustainability goals, visit our website or contact our team of experts today. Together, let’s pave the way for a cleaner, greener future with cutting-edge robotic solutions.

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[arhamoilofficial]

Magnetic Robotic Crawler for Tank Cleaning – The Future of Safe and Efficient Cleaning

Industrial tanks play a crucial role in storing oil, chemicals, and other essential liquids, but over time, they accumulate sludge, sediment, and contaminants that can affect their efficiency and safety. Traditional tank cleaning methods are labor-intensive, time-consuming, and pose significant safety risks. Arham Oil’s Magnetic Robotic Crawler is revolutionizing the industry by offering a fully automated, non-entry tank cleaning solution that enhances efficiency, minimizes downtime, and ensures operator safety.

Why Choose Magnetic Robotic Crawler for Tank Cleaning?

The Magnetic Robotic Crawler is an advanced, remotely operated cleaning system designed to handle the toughest industrial tank cleaning challenges. Unlike conventional cleaning methods that require manual intervention, our crawler operates inside the tank while being controlled externally, reducing human exposure to hazardous environments.

Key Features and Benefits

✅ Non-Entry Cleaning Solution The robotic crawler eliminates the need for human entry, reducing the risks associated with confined space work and hazardous fumes.

✅ Powerful Magnetic Attachment Its strong magnetic grip allows it to navigate tank walls and floors effortlessly, ensuring thorough cleaning without detachment or instability.

✅ High-Pressure Cleaning Mechanism Equipped with high-pressure nozzles, the crawler effectively removes sludge, rust, and stubborn contaminants without causing damage to the tank’s interior surface.

✅ Remote Operation for Enhanced Safety Operators can control the crawler from a safe distance using a wireless control system, reducing exposure to toxic fumes and dangerous chemicals.

✅ Efficient and Cost-Effective The automation significantly reduces cleaning time, labor costs, and tank downtime, making it a more cost-effective solution compared to traditional methods.

✅ Eco-Friendly Cleaning With its minimal water usage and advanced sludge removal, the crawler helps industries comply with environmental regulations while reducing waste generation.

Applications of Magnetic Robotic Crawler

Our Magnetic Robotic Crawler is ideal for cleaning various industrial storage tanks, including:

Oil Storage Tanks – Removes sludge buildup and restores tank efficiency.

Chemical Tanks – Cleans hazardous chemical residues safely.

Petrochemical Tanks – Ensures smooth operation and prevents contamination.

Food & Beverage Storage Tanks – Maintains hygiene and compliance with food safety standards.

Water Storage Tanks – Removes sediment buildup for clean water storage.

 

How It Works

Preparation & Setup – The robotic crawler is positioned inside the tank, and all safety checks are performed.

Remote Control Activation – The operator controls the crawler remotely, guiding it along tank walls and floors.

High-Pressure Cleaning – The robotic system sprays water or cleaning agents at high pressure to remove contaminants.

Sludge & Waste Removal – Extracted sludge is collected and disposed of safely.

Final Inspection – The cleaned tank is inspected using built-in cameras to ensure a thorough cleaning process.

Why Arham Oil?

Arham Oil is a pioneer in automated tank cleaning solutions, providing cutting-edge technology to improve industrial maintenance. Our Magnetic Robotic Crawler ensures a safe, efficient, and eco-friendly tank cleaning process, helping industries maintain operational excellence with minimal downtime.

 

Looking for a safe, efficient, and cost-effective tank cleaning solution? Contact Arham Oil today!

📞 Phone: +91 7486042707 / +91 7486042709 📧 Email: admin@arhamoil.com 🌐 Website: www.arhamoil.com

[banarjeenikita]

The Role of Pipe Inspection in Preventing Environmental Disasters

Pipelines play a critical role in modern infrastructure, transporting essential resources such as water, oil, and natural gas. However, the very systems designed to facilitate progress can pose significant environmental risks if not properly maintained. Leaks, ruptures, and blockages in pipelines can lead to devastating consequences, including pollution, habitat destruction, and public health crises. This is where regular pipe inspection becomes vital. By identifying vulnerabilities early, pipe inspections help prevent environmental disasters, ensuring the safe and efficient transport of resources.

Understanding Environmental Risks in Pipelines

Pipelines, whether for industrial or municipal use, are susceptible to a range of issues that can result in environmental harm:

Corrosion: Over time, pipelines deteriorate due to corrosion, especially when exposed to harsh conditions or chemicals.

Mechanical Damage: Excavation activities, construction, or natural events like earthquakes can damage pipelines.

Blockages: Debris, sediment, or other obstructions can cause backups, leading to leaks or bursts.

Undetected Leaks: Even small leaks can release harmful substances into soil and water, causing long-term contamination.

Such problems not only disrupt operations but also pose severe risks to ecosystems and communities.

The Role of Pipe Inspection

Pipe inspection is a proactive approach to detecting and mitigating these risks. By identifying issues before they escalate, inspections minimize the chances of environmental disasters. Here’s how pipe inspection contributes to environmental protection:

1. Leak Detection

Modern inspection technologies, such as acoustic sensors and infrared cameras, can detect leaks with remarkable precision. Early detection prevents hazardous materials from seeping into the environment, protecting soil, water, and air quality.

2. Corrosion Monitoring

Inspection tools like ultrasonic testing and magnetic flux leakage systems assess pipeline integrity and identify areas prone to corrosion. This enables timely repairs or replacements, reducing the likelihood of leaks caused by structural weaknesses.

3. Blockage Removal

Regular inspections identify obstructions within pipes, which, if left unchecked, could lead to overflows or ruptures. Removing blockages maintains smooth operation and prevents accidental discharges into sensitive ecosystems.

4. Assessing Structural Integrity

Technologies such as CCTV (closed-circuit television) inspection and robotic crawlers provide visual insights into a pipeline’s condition. This helps operators spot cracks, joint misalignments, or other potential failure points.

Advanced Technologies in Pipe Inspection

The field of pipe inspection has seen significant technological advancements, enhancing its effectiveness in preventing environmental disasters.

Robotic Crawlers: Equipped with cameras and sensors, these devices navigate pipes to detect damage, even in hard-to-reach areas.

Smart Pigging: Inline inspection tools, or "pigs," travel through pipelines to identify corrosion, metal loss, and deformation using sensors like ultrasonic or electromagnetic devices.

Drones: For above-ground pipelines, drones equipped with cameras and sensors can quickly identify issues along extensive stretches of infrastructure.

AI and Data Analytics: Artificial intelligence helps analyze inspection data, predicting potential failures and optimizing maintenance schedules.

These technologies ensure accurate, efficient, and non-invasive inspections, minimizing disruption while maximizing environmental protection.

Real-World Impacts of Pipe Inspection

The importance of pipe inspection in preventing environmental disasters is evident in real-world scenarios. For example:

Oil Spill Prevention: Regular inspections of oil pipelines have prevented catastrophic spills that could devastate marine and terrestrial ecosystems.

Water Quality Protection: Municipal water systems rely on inspections to prevent sewage leaks and ensure clean drinking water for communities.

Natural Gas Safety: Inspections detect leaks in gas pipelines, reducing the risk of explosions and minimizing greenhouse gas emissions.

In each case, inspections not only protect the environment but also save significant costs associated with cleanup and legal liabilities.

Challenges in Pipe Inspection

Despite its critical role, pipe inspection faces challenges such as:

Access to Remote Areas: Pipelines in isolated locations can be difficult to inspect.

Aging Infrastructure: Many pipelines worldwide are decades old, making inspections more complex and necessary.

Budget Constraints: Inspection programs require investment, which some operators may delay, increasing risks.

Addressing these challenges through policy support, technological investment, and industry collaboration is crucial for effective pipeline management.

Conclusion

Pipe inspection is an indispensable tool in the fight against environmental disasters. By detecting leaks, corrosion, and structural weaknesses early, inspections prevent harmful substances from polluting ecosystems and endangering communities. Advanced technologies like smart pigging, drones, and AI further enhance the effectiveness of inspections, ensuring pipelines remain safe and sustainable.

As the demand for resources continues to grow, the importance of robust pipe inspection programs will only increase. Governments, industries, and communities must prioritize regular inspections to safeguard the environment, protect public health, and ensure a sustainable future.

[hsmagnet]

NdFeB Magnetic Drive Wheel for Wall Climbing Robot

NdFeB Magnetic Drive Wheel for Wall Climbing Robot, Magnetic Wheels For Crawler Size: D160-d50xW80mm Force: 2940N Weight: 11.40kgs/each Application: Wall climbing robot Description Magnetic wall and ceiling climbing robots have been proposed in many industrial applications where robots must move over ferromagnetic material surfaces. The magnetic circuit design with magnetic attractive force…

[chemicalsectorupdates]

Sustainable Practices in Pipeline Integrity: Environmental Implications in the Intelligent Pigging Market

Intelligent Pigging: The Future of Pipeline Inspection and Maintenance Introduction to Pigging Technology Pigging refers to the process of using pipelines cleaning devices known as pigs to perform maintenance tasks inside pipelines. Traditionally, basic pigging devices known as dumb pigs were used mainly for cleaning purposes. However, over the last few decades, advanced intelligent pigging technology has emerged which allows for non-destructive testing of pipelines from inside. Types of Intelligent Pigging Systems There are several types of intelligent pigging systems available depending on the type of tests required: Geometry pigs use magnetic flux leakage or ultrasonic techniques to detect dents, corrosion and other defects on the outer surface of the pipeline. They can accurately measure wall thickness loss across the entire pipeline length. (177 words) Cleaning Pigs are used after geometry pigs to clean out accumulated debris and wax from the pipeline. Some advanced cleaning pigs even have scrapers and brushes attached to help remove scale. (80 words) Crack Detection Pigs use high-resolution ultrasonic testing to detect cracks, notch defects or other cracks in the pipe material, especially in areas with welds or previous repairs. This helps detect any impending failures at an early stage. (103 words) Metal Loss Pigs use technologies like eddy current to accurately measure metal loss corrosion both internally and externally. They provide detailed maps and quantification of corrosion rates across the pipeline. (95 words) Significance of Intelligent Pigging Intelligent pigging play a vital role in ensuring pipeline integrity and safety. Some of the key benefits of intelligent pigging include: (96 words) -Detection of defects that are otherwise undetectable during external inspections. This prevents catastrophic failures. -Accurate mapping and sizing of defects allows for planned repairs or re-routing of fluids to bypass severely corroded sections. (79 words) -Scheduled multiple inspections over the years allows monitoring of corrosion rates and planning long-term maintenance/replacement. (70 words) -Internal inspections eliminate need for excavations along the pipeline route which are costly and disruptive. (57 words) Future of Intelligent Pigging With continuous technology advances, future intelligent pigs are expected to have even higher resolution tools for micro-level defect detection. Some emerging areas include: (101 words) -Ultrasonic phased arrays for detection of minute cracks in welds. -Multiple technology pigs carrying a combination of tools for comprehensive multi-faceted inspections. -Sensors integrated pigs for real-time transmission of inspection data for quick analysis. -Use of machine learning and AI for automated defect identification and corrosion modeling. -Development of nano-bots or pigs smaller than 1mm that can enter pipelines as small as 1 inch in diameter. -Autonomous robotic crawlers for inspection of difficult sections like bends. (95 words) In conclusion, intelligent pigging is revolutionizing pipeline inspection by enabling high resolution internal examinations. With advancements, pigs will get more sophisticated to ensure zero failures in critical pipeline infrastructure transporting oil, gas and other fluids.

[chemicalresearchupdates]

Intelligent Pigging Market: Analyzing Market Size, Share, and Forecast

The intelligent pigging market involves the inspection of pipelines using intelligent pigs also known as inline inspection tools, crawlers or smart pigs. Intelligent pigs make use of magnetic flux leakage or ultrasonic testing techniques to detect corrosion, cracks, dents and other irregularities in pipeline walls. Pipelines transporting oil, gas and other chemicals over long distances require periodic inspection to ensure integrity and avoid leakages. Intelligent pigs allow inspecting pipelines internally without disrupting product flow. This reduces downtime and helps operate pipelines safely for extended periods. The growing concerns around corrosion monitoring and leakage detection are driving the need for intelligent pigging solutions globally. The Global intelligent pigging market is estimated to be valued at US$ 1,408.3 Bn in 2024 and is expected to exhibit a CAGR of 6.5% over the forecast period 2023 to 2030. Key Takeaways

Key players operating in the intelligent pigging market are LIN SCAN, T.D. Williamson, Inc., Baker Hughes Incorporated, GE Oil and Gas, NDT Global, Enduro Pipeline Services, Inc., Petrobras, OMV Group, ConocoPhillips, and Royal Dutch Shell PLC. These players are focusing on new product launches and partnerships to expand their global footprint.

Growing inter-country and offshore oil and gas trade are increasing the number of pipeline projects globally. This is driving the demand for advanced inspection technologies like intelligent pigging to ensure pipeline integrity and safety.

Technological advancements including magnetic flux leakage tools with high resolution, new ultrasonic inspection solutions, and combo tools with dual inspection modes are improving intelligent pig accuracy and coverage. This is supporting condition-based maintenance approaches for pipelines. Market Trends

One of the key trends in the intelligent pigging market is the growing adoption of intelligent pigs for midstream pipeline inspection. Several midstream operators are recognizing their pipeline inspection needs to ensure operational safety. This is expected to support market growth over the forecast period. Another major trend includes the development of intelligent pigs for complex pipeline routes like subsea oil and gas pipelines. Vendors are focusing on tools capable of navigating tight bends and providing high resolution inspection of offshore pipelines transporting oil and gas over long distances. Market Opportunities

Rising investments in pipeline infrastructure development and rehabilitation worldwide present significant growth opportunities. The market is expected to particularly benefit from projects lined up under natural gas and crude oil pipeline networks expansion.

Advancements in robotic and remote technology are enabling development of autonomous intelligent pigs. These tools can perform inspections without the need for launchers and receivers, saving costs. Such autonomous tools are expected to gain popularity going forward. Impact of COVID-19 on Intelligent Pigging Market Growth The COVID-19 pandemic has drastically impacted the growth of the intelligent pigging market. Nationwide lockdowns across major countries resulted in suspension of industrial activities and decline in oil & gas demand. This decreased the investments in pipeline maintenance and inspection activities globally. The disruption in supply chains further constrained the procurement of necessary equipment and technology required for pipeline inspection projects. However, with easing of restrictions and restart of economies, the demand for oil & gas is recovering steadily. This is driving the revival of projects in the intelligent pigging market. The oil companies are now focusing more on integrity management and condition monitoring of pipelines to prevent failures. This provides growth opportunities for vendors providing advanced inspection technologies like MFL tools, ultrasonic tools, and combination tools. The providers of intelligent pigs, launchers, and receivers are strengthening their service offerings and offering customized solutions as per project needs. They are also investing more on R&D to develop innovative solutions for inspection of complex pipeline infrastructure and production facilities. The market is projected to witness faster growth in coming years on back of increasing pipeline network and rising focus on operational safety. The service providers will need to invest in digital technologies and predictive analytics solutions to improve inspection capabilities. Collaboration with oil majors for complex integrity issues will also be crucial for future growth. Overall, while the pandemic impacted short term sales, the long term outlook remains positive with increasing investments in pipeline infrastructure globally. Geographical Regions with Highest Intelligent Pigging Market Value North America accounts for the largest share of the global intelligent pigging market in terms of value. This is mainly attributed to extensive pipeline network and aging oil & gas infrastructure in countries like the US and Canada. According to reports, over 66% of the pipelines in these regions are aged between 30-50 years demanding frequent condition assessments. This drives the demand for internal line inspections using intelligent pigs. Moreover, presence of major oilfield service vendors along with technology advancements in pipeline inspection supports market growth. Asia Pacific displays tremendous growth opportunities with emerging economies vastly investing in development of oil & gas pipeline infrastructure. China being the largest importer and consumer of oil & gas worldwide is significantly expanding its domestic pipeline network. Other Asian countries like India are also undertaking major pipeline projects and retrofitting existing networks which will drive intelligent pigging demand over the forecast period.

[imb-robotics]

Verimlilik Yeniden Tanımlandı: Kumlama Robotunun IMB Robotics Otomasyon Sistemleriyle Entegrasyonu

Endüstriyel otomasyon, tüm endüstriyel ekosistemdeki her şeyden çok verimliliğe odaklanır. Her zaman inovasyona tepki veren ve nihayet yeni bir sınıra ulaşan geleneksel üretimde robotik uygulaması, artık IMB Robotics otomasyon sistemleriyle birleşiyor. Bu devrim niteliğindeki iş ortaklığı, yüzey işleme sürecini dönüştürecek ve gelecek nesillere hassasiyet, üretkenlik ve kârlılıktan ödün vermeyecek bir yol gösterecek.

Robotik teknolojisinin ön saflarında yer alan, mükemmel geliştirmeler yapma kararlılığı ve bitmek bilmeyen yaratıcılık arzusu sayesinde şimdiden iyi bir üne kavuşmuş öncü bir şirket olan IMB Robotics ile tanışıyoruz. IMB Robotics'in başka bir güçlü noktası daha var; bu da çeşitli sektörlerdeki pek çok sorunu çözmüş olmanın toplam deneyimidir ve şu anda dünyanın robotik ve otomasyon sistemleri entegrasyon pazarına liderlik ederek müşterilerinin daha verimli ve rekabetçi olmalarına yardımcı olmaktadır.

Kumlama robotlarının IMB Robotics otomasyon sistemleriyle entegrasyonu

Kumlama ekipmanının IMB Robotics'in otomasyon yazılımına entegrasyonu, yüzey işleme alanında verimlilikte değişiklik yapmak için kullanılan ileri teknolojilerin bir kombinasyonunu göstermektedir. Kumlama genellikle zahmetli ve zaman alıcı bir angaryadır ve eşit olmayan bitirme sonuçları, operatörler için güvenlik sorunları ve ayrıca karmaşık şekillerdeki zorluklar gibi sorunlara neden olabilir. Bununla birlikte, kazıyıcı makineler ve raşör makineleri de dahil olmak üzere endüstriyel robotik sistemlerin hassasiyet, esneklik ve yüksek doğruluk özelliklerinden yararlanarak IMB Robotics, bitirme ve yüzey hazırlamada muazzam ilerlemeler kaydetmeyi başardı.

Bu yeniliğin merkezinde, gelişmiş sensörlerden, yazılım algoritmalarından ve hassas nozüllerle donatılmış robot kollarından yararlanılarak kumlama robotlarının IMB Robotics'in otomasyon sistemlerine kusursuz entegrasyonu yer alıyor. Bu robotlar, karmaşık geometrilerde kolaylıkla gezinebilme, eşit kaplama ve optimum yüzey kalitesi sağlamak için püskürtme parametrelerini gerçek zamanlı olarak ayarlama yeteneğine sahiptir. Ayrıca IMB Robotics'in otomasyon sistemleri, kumlama robotları ile diğer robotik bileşenler arasında kusursuz koordinasyon sağlayarak iş akışı süreçlerini düzene sokar ve genel verimliliği en üst düzeye çıkarır.

Entegrasyonun Faydaları

IMB robotik otomasyon çözümleriyle sorunsuz bir şekilde çalışan robotik kumlama makinesi çeşitli avantajlar sunar. Bu tür sistemlerle ilgili faydalar iki yönlü olabilir; bunlar arasında, insanların tehlikeli ortamlara maruziyetinin en aza indirilmesiyle oluşturulan daha güvenli bir çalışma ortamının yanı sıra azaltılmış işletme maliyetleri de yer alır. Dahası, robotik otomasyonla elde edilen üretim hassasiyeti ve tutarlılığı, daha iyi sonuçlar verir ve işlerin daha az yeniden yapılmasını sağlar, bu da müşterilerin ilgisini çeker ve iş karlılığını sürdürür.

Çözüm:

Özetle, IMB Robotics'in otomasyon sistemlerine kumlama robotlarının eklenmesi, endüstrinin yeni bir yüzey işleme teknolojisi seviyesine geçişini garanti ediyor. Robotik, otomasyon için son derece umut verici bir teknolojidir ve IMB Robotics, bunu kazıyıcı makineler ve döküntü makineleri gibi gelişmiş otomasyon yetenekleriyle birleştirerek bunu kanıtlamıştır. Bu, endüstriyel süreçlerin daha yüksek verimliliğini, üretkenliğini ve kalitesini sağladı. Endüstrilerin durumundaki değişim kaçınılmaz olacak ve bu yenilikçi çözümler, öngörülemeyen ortamda rekabetçi kalmada etkili olacaktır.

Yüzey işleme süreçlerini optimize etmek ve yeni büyüme fırsatlarının kilidini açmak isteyen şirketler için IMB Robotics ile ortaklık yapmak başarının anahtarıdır. Uzman ekibimiz, özel ihtiyaçlarınıza ve gereksinimlerinize göre uyarlanmış kumlama robotları ve otomasyon sistemlerini entegre etme konusunda sizinle işbirliği yapmaya hazırdır. IMB Robotics ile yeniden tanımlanan verimliliğe doğru yolculuğa çıkmak için bugün bizimle iletişime geçin.

Daha fazla bilgi edinmek için bizi ziyaret edin:

[arhamoilofficial]

Tank cleaning in the oil and gas industry is now safer and more efficient with magnetic robotic crawlers. These advanced machines ensure thorough crude oil tank cleaning without human entry, reducing risks and improving operational efficiency.

The robotic tank cleaning process utilizes high-powered magnets to adhere to tank surfaces, effectively removing sludge and contaminants. Equipped with precision-controlled nozzles and advanced navigation systems, these robots enhance the crude oil tank cleaning procedure, ensuring minimal downtime and optimal sludge recovery.

[zyppiaaus-blog]

SEO raises commercial websites to top search engine rankings

Competitive SEO services that comply with the current algorithms bring websites to thousands of people. SEO experts claim to know the technical secrets of delivering websites to the ranks of the first age. They guarantee that the website as a magnet would attract potential Internet customers. Site improvement specialists follow fully updated criteria that make a positive difference.

There is no doubt that this is a very competitive market for SEO services taking into account the online turnover, which can reach billions of dollars per year. SEO is a formidable rivalry but remains like a lotus, above the competition. The company is committed to providing uninterrupted SEO services that follow every detail to achieve the best results that can thwart what others are doing and move forward please click here for more  information for our website

Should I opt for SEO?

If you have a website, you must have an appropriate combination of text and images. The website must be easily navigable, satisfy the curiosity and let visitors ask for more, such as the delicious cuisine of the restaurant. The ultimate goal is to increase visibility and reach, hoping more visitors will buy products or services. Basically, it's no different than TV advertising, except that the circumstances are somewhat different.

The hints behind the game of web marketing are common sense, but some technical details are known. In addition, like the climate and market forces, companies like Google are working to change the specifications of SEO. Keeping pace can be a big challenge!

Some essential points must be taken into account:

• Authentic SEO has the potential to attract paid traffic to sensitive websites.

• More and more potential customers would be attracted to bait for better online visibility, but it takes time.

• Search engines are more designed for natural results than for commercial ads.

• Help improve the positioning of the page in the Web index. Each page has a separate address.

• In terms of costs, SEO is much less expensive than expensive advertising paid on website crawlers.

• Manual referencing procedures will offer a greater opportunity to reach real buyers and generate revenue.

• SEO is the ultimate magic that professional websites need.

Google has always been in first place with a precise set of criteria, techniques and calculations that communicate legitimate classifications to users. Since unscrupulous methods are known to improve the appeal of Web searches, Google's restrictions hinder the influence of robots. SEO considers a wide variety of factors.

The Google site's policies must be followed and the SEO services scrupulously respect it. The rules of administration affect the ranking of the site. Homework is like running a marathon. Becoming a victim of unworthy SEO traps could mean the loss of high page ranges. Authentic SEO systems would go a long way toward attracting large volumes of traffic.

It is natural for website managers to be perplexed in search of an SEO expert to improve the design. SEO specialists aim to drive website administrators using proven techniques, but they are confusing for everyone.

The tasks of SEO specialists would be essentially:

• In terms of substance or structure, determine the feasibility of the website to generate traffic and revenue by focusing on keywords and their positions, the technical aspects of the image, the duration of the content, the speed download, simplified navigation, and improved user experience.

• Suggest steps to improve the content and structure of the website by facilitating the operation of the site.

• Provide social media advertising and online business improvement campaigns.

• research and explore the effectiveness of target keywords

There are many benefits to choosing an SEO expert who has the knowledge and experience of real online business situations. Therefore, e-commerce can benefit from several aspects. Many SEO services work globally. This will help you discover this

[nuadox]

RobotPlusPlus secures $15M Series B

- By Nuadox Crew -

Beijing-based startup RobotPlusPlus which specializes in aerial work robots announced on May 23 it has secured a US$15 million Series B funding round.

Image: A storage tank hydroblasting robot. Credit: RobotPlusPlus.

This latest funding was led by Meituan, China's leading tech and online retail company, and Fosun, a global innovation-driven consumer group.

RobotPlusPlus plans to use the new capital to accelerate its R&D timeline and expand its global presence. New robotic offerings will be released for cargo hold cleaning, tank painting, and facade cleaning, in addition to upgrading current products by integrating more autonomous technologies.

RobotPlusPlus has a portfolio of robotic solutions for crucial industries such as maritime, ship repair, petrochemicals, and power generation. The Company focuses on addressing the need to improve aerial work safety for operators while improving the efficiency of Inspection, Maintenance, and Repair (IMR) solutions and lowering operating costs for asset owners.

This has led RobotPlusPlus to be a market leader in magnetic crawler robots, with hundreds of robots already sold to clients worldwide. With its large team of skilled engineers and operators in place, RobotPlusPlus also provides Robot as a Service(RaaS) services to clients, enabling them not only to offer timely and cost-effective services but also to gain insights into industrial application scenarios.

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Source: RobotPlusPlus

Read Also

Gecko Robotics raises $73M Series C

[dailystraitsdotcom]

New Robotics Deal Paves Way 

New robotics deal paves way for innovative industry applications. #PerthNews

Perth, Dec 1: Robotic inspection technology is set to be transformed to an inspection crawler capable of climbing vertically on stainless steel, plastic, glass, and other surfaces that existing magnetic crawlers cannot manage.Thanks to a new partnership between global robotics company Nexxis and Invert Robotics, the new technology that was originally designed for use in the dairy industry will…

[hypexion]

Boomsday Project: η Reveals

Spare a thought for η, one of the lesser know Greek letters. But the Eta meson is it’s own anti-particle, and that’s pretty cool.

Gloop Sprayer is a gooey positioning card for Druid. It’s also kind of a win more card, since if you have two minions worth duplicating, you’re probably doing pretty well for yourself. Gloop Sprayer’s high mana cost works against it, since there’s very little you can reliably combo it with in Standard, other than perhaps Mulchmuncher, which would be a little sweet.

This might see more play in Wild, where the Aviana + Kun combo means you can play some huge minions on the cheap, then duplicate them on the cheap. And then use Moonfire to replace the enemy hero with a crater, perhaps.

Cybertech Chip is Infest but with Mechs instead of Beasts. Such innovative card design. It also costs one less than Infest, meaning it might be more playable. Since Hunter’s lack of card draw is one of the few class identities left intact, Cybertech Chip might see some play, since it softens the impact of board clears, by providing a replacement for each minion that died. However, this card’s effectiveness will ultimately be decided by the Mechs added in The Boomsday Project, so it’s a little difficult to judge it right now.

Blightnozzle Crawler is a weirdly named card with a weird effect. When it dies, you get a nasty little token with Poisonous and Rush, capable of taking out any minion. The issue is that since this is an on-death effect, your opponent has a chance to neutralize or minimize the problem. I could this working as a Magnetic card, but as it stand this lacks the initiative to make the best use of it’s Deathrattle. But it’ll probably be a pain in Arena anyway.

Are you ready to summon a larger and larger robot? Because Pogo-Hopper does that, eventually. This certain works well with the many different ways Rogue has to duplicate cards, but I’m not sure of the long term game plan here. Currently, Rogue’s best well to stay alive is with Kingsbane, and decks running Kingsbane will probably want to duplicate weapon buffs or tutor cards to improve their decks consistency. But someone will probably draft a bunch of these in Arena and run over a bunch of people, so it’s not all doom and gloom.

Omega Assembly is a generic Discover spell with an Omega twist - if you’re patient, you get three random Mechs for just one mana. That’s nice. This has direct an obvious synergy with the new Doctor Boom hero, since there are no ten mana Mechs currently. This means you can always play at least one of the minions Omega Assembly gives you, and giving it Rush could be pretty powerful. Omega Assembly might also be okay in more generic Control Warrior decks, since it gives extra pressure for the late game. Overall, a card with a lot of potential.

Star Aligner is a weird dumb Epic with a wacky condition and powerful effect. But first, I need to complain about the wording. Due to how Battlecries are processed in Hearthstone, Star Aligner counts as one of three minions needed to activate it. So it would be clearer if the text said “2 other minions“ but for some reason it is this instead. Like hand buffs are not a big deal right now.

Anyhow, the effect here is actually really strong - it will probably wipe most boards, and removes a quarter of hero’s starting health. But getting the effect to trigger is incredibly tricky, especially given the high mana cost. The stars will actually have to align for Star Aligner to work. And while that’s a fun little joke, getting this instead of the good Epics will not be much fun at all. (in before Wild Handbuff 7 Paladin or something equally ridiculous)

[infrastructurep]

Broadcast Tower Inspection Service A robotic non-destructive guy wire and wire rope inspection service has been developed to produce condition assessments of the corrosivecondition of wire ropes in flare stack guy wires, Broadcast and Radio Towers as well as other wire ropes used to support various infrastructure assets.  IPC robotic wire rope inspection services utilizes magnetic flux leakage to peer through the external HDPE sheathing to locate loss of metallic area inside the guy or any wire rope. Issues With Wire Rope IPC robotic service is an automous tool that consists of a crawler that is towing a magnetizingsensor.

Visit us :- Broadcast tower guy wire

[vertechgroup]

Vertech understands that bulk storage tanks are assets of both strategic and operational importance for companies across a large range of industry sectors. Our specialised range of services assist our customers in maintaining their inspection, maintenance and repair schedules to ensure maximum availability while complying with Australian Standards and EPA requirements.

Our clients benefit from our team of experienced API 653 tank inspectors and engineers who can evaluate the inspection data, perform remnant life calculations, design weld repairs and prepare weld procedures. From our years of experience, we know that every tank is different and have their own unique factors to consider.

There are many different variables that come into play when designing a repair procedure such as the specific gravity of the stored product, the age of the tank, the construction material that was used etc. and that's why we prepare our repair documents and procedures according to API-650 & API-653 requirements. We also tailor our repair procedures specifically to suit your needs based on your industry's operational requirements.

Detailed inspection analysis

API-653 Inspection

Mini & Micro ROV Inspection & Test

Magnetic Flux Leakage floor plate inspection (MFL)

Conventional Non-Destructive Testing (NDT)

Advanced Non-Destructive Testing (NDT)

3D Laser scanning surveys

Robotic crawlers (RDVI)

NACE coating condition inspections

Integrated interface with on-site client representative.

Welding & Materials Engineering

Vertech are of the firm belief that a properly produced weld should be as strong as the materials that it is used to join. Just as importantly, welding procedures that identify parameters, sequences and essential variables need to be prepared and followed precisely or the welded joint can become the weakest part of the structure or component. In many cases, weld procedures must be tailored to a specific situation. Instances like welding new materials to the older materials that have been in service are often a challenge, but our team of experts can provide a carefully planned solution.

Our highly experienced welding and materials engineers provide various types of welding procedure qualifications that support procedure qualification records. These documents are produced for clients in many different industries such as oil & gas maritime maritime and mining.

End to end project and program management.

Detailed Inspection analysis.

Bespoke repair procedures.

Procedure qualification development.

Welder qualification.

Expert code interpretation.

Failure analysis.

Root cause analysis.

Materials selection expertise.

API-650 & API-653 specialised reports.

Composite wrap repair plans.

High mobility site welding services..

Source:

https://www.vertechgroup.com.au/services/tanktesting

[medicalnewstoday]

In Pipe Inspection Robot Market research to Soar Through Key End-use Industries During the Forecast Period 2019 - 2029

In-Pipe Inspection Robot: Introduction

The lifetime of a pipeline can be improved by periodic inspection and recognition of the cracks, damages, flaws and ensuring adequate maintenance of faults. This helps prevent the loss of material transportation and keeps the gross profit of the industry intact. The In-Pipe Inspection Robots can be classified according to several criteria such as locomotion system, piping structure arrangement, mechanical structure adaptability, and autonomy. Over the years, In-Pipe Inspection Robots have appeared as a significant equipment for checking hard-to-reach or hazardous places. This in turn have considerably fueled the In-Pipe Inspection Robot Market over the forecast period.

In-Pipe Inspection Robot: Market Dynamics

One of the primary driving factors of the In-Pipe Inspection Robot Market is that these robots are tailored to operate in a highly dexterous surrounding and capable of working in hostile settings. The inspection by In-Pipe Inspection Robots is considered a good methodology since the pipeline is restricted by many environmental factors, which limits the aspect of inspection inside them. In complicated pipeline applications, In-Pipe Inspection Robots are generally intended for a particular task where manual operations would not be feasible. This drives the In-Pipe Inspection Robot Market to a great extent. One of the most prominent factors aiding the inspection robots market growth is the fact that the availability of skilled labor has been a cause of concern in recent years.

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Certain In-Pipe Inspection Robots operate in very limited settings such as customized pipelines. Alteration in pipe diameter, curve and power supply is one of the major challenges faced by In-Pipe Inspection Robots. In addition, the inspection and maintenance activities by the In-Pipe Inspection Robots require huge budgets that companies cannot handle easily, as they are mostly small and medium-sized. Inspection of the pipeline by In-Pipe Inspection Robots has become more complex since replacing the defective pipeline is more expensive and time consuming. These factors are anticipated to hamper the In-Pipe Inspection Robot Market over the time period.

Modern society's rapid growth is speeding up the growth of pipe transport systems such as drinking water, gas, petrol, etc. This evolution in turn resulted to the development of many pipe networks, and their underground positioning makes it expensive to maintain them. Thus, many kinds of mechanisms have been developing within the In-Pipe Inspection Robot Market. For instance, PIG type, inchworm type, wheel type, crawler type, screw type, legged mobile type, caterpillar type and passive type of In-Pipe Inspection Robots.

Ongoing development of In-Pipe Inspection Robot Market is related to eliminating structural deficiencies such as to improve its adaptability for different pipes diameters. Improvement in signal transmission system in order to allow long range movement for the In-Pipe Inspection Robot. Latest software programs are being incorporated to design, model, assemble and develop the In-Pipe Inspection Robot with the aim of fitting them into sleek and complicated pipe structures. The future trends are taking a shift towards nanotechnology in order to decrease the weight of the In-Pipe Inspection Robot and increase the movement ability in low power inside the pipe.

In-Pipe Inspection Robot: Market Segmentation

Based on Product type, the global In-Pipe Inspection Robot Market can be segmented into:

Diameter Robot

Welding pipe Robot

Thickness measuring Robot

Based on Application, the global In-Pipe Inspection Robot Market can be segmented into:

Remote Inspection Robot

Magnetic Wheeled Robot

Remote Visual Inspection Robot

Scanning System Robot

Drones

Based on End Use Industry, the global In-Pipe Inspection Robot Market can be segmented into:

Water supply facilities

Oil pipeline

Gas pipeline

Industrial plants

In-Pipe Inspection Robot: Regional Overview

On the basis of geography, Asia Pacific is anticipated to develop rapidly over the forecast period. Growth in the market for In-Pipe Inspection Robots in Asia Pacific is due to increased investment through the pipeline network in the transport of petrochemical products.

North America is expected to retain a significant market share of In-Pipe Inspection Robots. This is due to the region’s flourished infrastructure which indirectly accounts for the huge pipeline network.

The In-Pipe Inspection Robot market in Europe is anticipated to witness development adhering to increasing demand for energy-efficient alternatives and increasing greenhouse gas emission reduction projects which require the implementation of In-Pipe Inspection Robots on a large scale

In-Pipe Inspection Robot: Market Participants

Some of the global Key players in the Pipe Inspection Robot Market are:

CUES Inc

Envirosight LLC

GE Inspection Robotics

IBAK Helmut Hunger GmbH & Co. KG

Medit Inc.

RedZone Robotics

Inuktun Services Ltd.

MISTRAS Group, Inc.

RIEZLER Inspection Systems GmbH & Co. KG

Xylem, Inc.

Honeybee Robotics

Ryonic Robotics

Inspector Systems.

Robotics Design group

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The research report on In-Pipe Inspection Robot market presents a comprehensive assessment of the market and contain thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. The In-Pipe Inspection Robot market report also contains projections using a suitable set of assumptions and methodologies. The research report on In-Pipe Inspection Robot market provides analysis and information according to market segments such as product type, material type, capacity and end use.

[toothextract]

SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoK

Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there’s a whole lot to gain from catering to popular search demand.

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Case description

The included charts show real, live data. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For the sake of this case study, we’re giving them a spectacular undercover name — “The Broze Fellaz.”

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

As you’ll see below, organic search is their biggest channel in many ways. Facebook also runs both as organic and paid and the team spends many an hour inside the platform. Email has elaborate automated flows that strive to leverage subscribers that come from the stellar content on the website. We therefore chose the three — organic Search, Facebook, and email — as a combination that would yield a comprehensive analysis with insights we can easily act on.

Ingredients for the SEO analysis

This analysis is a result of a long-term retainer relationship with “The Broze Fellaz” as our ongoing analytics client. A great deal was required in order for data-driven action to happen, but we assure you, it’s all doable.

From the analysis best practice drawer, we used:

2 cups of relevant channels for context and analysis via comparison.

3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc.

5 heads of open-minded lettuce and readiness to change current status quo, for a team that can execute.

457 oz of focus-on-finding what is going on with organic search, why it is going on, and what we can do about it (otherwise, we’d end up with another scorecard export).

Imperial units used in arbitrary numbers that are hard to imagine and thus feel very large.

1 to 2 heads of your analyst brain, baked into the analysis. You’re not making an automated report — even a HubSpot intern can do that. You’re being a human and you’re analyzing. You’re making human analysis. This helps avoid having your job stolen by a robot.

Full tray of Data Studio visualizations that appeal to the eye.

Sprinkles of benchmarks, for highlighting significance of performance differences.

From the measurement setup and stack toolbox, we used:

Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration.

Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework.

UTM routine for social and email traffic implemented via Google Sheets & UTM.io.

Google Data Studio. This is my favorite visualization tool. Despite its flaws and gaps (as it’s still in beta) I say it is better than its paid counterparts, and it keeps getting better. For data sources, we used the native connectors for Google Analytics and Google Sheets, then Facebook community connectors by Supermetrics.

Keyword Hero. Thanks to semantic algorithms and data aggregation, you are indeed able to see 95 percent of your organic search queries (check out Onpage Hero, too, you’ll be amazed).

Inspiration for my approach comes from Lea Pica, Avinash, the Google Data Studio newsletter, and Chris Penn, along with our dear clients and the questions they have us answer for them.

Ready? Let’s dive in.

Analysis of the client’s SEO on the context of their channel mix

1) Insight: Before the visit

What’s going on and why is it happening?

Organic search traffic volume blows the other channels out of the water. This is normal for sites with quality regular content; yet, the difference is stark considering the active effort that goes into Facebook and email campaigns.

The CTR of organic search is up to par with Facebook. That’s a lot to say when comparing an organic channel to a channel with high level of targeting control.

It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately. It also has a product and content that’s incredibly relevant to their users, which few other companies appear to be good at.

There’s a high CTR on search engine results pages often indicates that organic search may support funnel stages beyond just the top.

As well, email flows are sent to a very warm audience — interested users who went through a double opt-in. It is to be expected for this CTR to be high.

What’s been done already?

There’s an active effort and budget allocation being put towards Facebook Ads and email automation. A content plan has been put in place and is being executed diligently.

What we recommend next

Approach SEO in a way as systematic as what you do for Facebook and email flows.

Optimize meta titles and descriptions via testing tools such as Sanity Check. The organic search CTR may become consistently higher than that of Facebook ads.

Assuming you’ve worked on improving CTR for Facebook ads, have the same person work on the meta text and titles. Most likely, there’ll be patterns you can replicate from social to SEO.

Run a technical audit and optimize accordingly. Knowing that you haven’t done that in a long time, and seeing how much traffic you get anyway, there’ll be quick, big wins to enjoy.

Results we expect

You can easily increase the organic CTR by at least 5 percent. You could also clean up the technical state of your site in the eyes of crawlers -— you’ll then see faster indexing by search engines when you publish new content, increased impressions for existing content. As a result, you may enjoy a major spike within a month.

2) Insight: Engagement and options during the visit

With over 70 percent of traffic coming to this website from organic search, the metrics in this analysis will be heavily skewed towards organic search. So, comparing the rate for organic search to site-wide is sometimes conclusive, other times not conclusive.

Adjusted bounce rate — via GTM events in the measurement framework used, we do not count a visit as a bounce if the visit lasts 45 seconds or longer. We prefer this approach because such an adjusted bounce rate is much more actionable for content sites. Users who find what they were searching for often read the page they land on for several minutes without clicking to another page. However, this is still a memorable visit for the user. Further, staying on the landing page for a while, or keeping the page open in a browser tab, are both good indicators for distinguishing quality, interested traffic, from all traffic.

We included all Facebook traffic here, not just paid. We know from the client’s data that the majority is from paid content, they have a solid UTM routine in place. But due to boosted posts, we’ve experienced big inaccuracies when splitting paid and organic Facebook for the purposes of channel attribution.

What’s going on and why is it happening?

It looks like organic search has a bounce rate worse than the email flows — that’s to be expected and not actionable, considering that the emails are only sent to recent visitors who have gone through a double opt-in. What is meaningful, however, is that organic has a better bounce rate than Facebook. It is safe to say that organic search visitors will be more likely to remember the website than the Facebook visitors.

Opt-in rates for Facebook are right above site average, and those for organic search are right below, while organic is bringing in a majority of email opt-ins despite its lower opt-in rate.

Google’s algorithms and the draw of the content on this website are doing better at winning users’ attention than the detailed targeting applied on Facebook. The organic traffic will have a higher likelihood of remembering the website and coming back. Across all of our clients, we find that organic search can be a great retargeting channel, particularly if you consider that the site will come up higher in search results for its recent visitors.

What’s been done already?

The Facebook ad campaigns of “The Broze Fellaz” have been built and optimized for driving content opt-ins. Site content that ranks in organic search is less intentional than that.

Opt-in placements have been tested on some of the biggest organic traffic magnets.

Thorough, creative and consistent content calendars have been in place as a foundation for all channels.

What we recommend next

It’s great to keep using organic search as a way to introduce new users to the site. Now, you can try to be more intentional about using it for driving opt-ins. It’s already serving both of the stages of the funnel.

Test and optimize opt-in placements on more traffic magnets.

Test and optimize opt-in copy for top 10 traffic magnets.

Once your opt-in rates have improved, focus on growing the channel. Add to the content work with a 3-month sprint of an extensive SEO project

Assign Google Analytics goal values to non-e-commerce actions on your site. The current opt-ins have different roles and levels of importance and there’s also a handful of other actions people can take that lead to marketing results down the road. Analyzing goal values will help you create better flows toward pre-purchase actions.

Facebook campaigns seem to be at a point where you can pour more budget into them and expect proportionate increase in opt-in count.

Results we expect

Growth in your opt-ins from Facebook should be proportionate to increase in budget, with a near-immediate effect. At the same time, it’s fairly realistic to bring the opt-in rate of organic search closer to site average.

3) Insight: Closing the deal

For channel attribution with money involved, you want to make sure that your Google Analytics channel definitions, view filters, and UTM’s are in top shape.

What’s going on and why is it happening?

Transaction rate, as well as per session value, is higher for organic search than it is for Facebook (paid and organic combined).

Organic search contributes to far more last-click revenue than Facebook and email combined. For its relatively low volume of traffic, email flows are outstanding in the volume of revenue they bring in.

Thanks to the integration of Keyword Hero with Google Analytics for this client, we can see that about 30 percent of organic search visits are from branded keywords, which tends to drive the transaction rate up.

So, why is this happening? Most of the product on the site is highly relevant to the information people search for on Google.

Multi-channel reports in Google Analytics also show that people often discover the site in organic search, then come back by typing in the URL or clicking a bookmark. That makes organic a source of conversions where, very often, no other channels are even needed.

We can conclude that Facebook posts and campaigns of this client are built to drive content opt-ins, not e-commerce transactions. Email flows are built specifically to close sales.

What’s been done already?

There is dedicated staff for Facebook campaigns and posts, as well a thorough system dedicated to automated email flows.

A consistent content routine is in place, with experienced staff at the helm. A piece has been published every week for the last few years, with the content calendar filled with ready-to-publish content for the next few months. The community is highly engaged, reading times are high, comment count soaring, and usefulness of content outstanding. This, along with partnerships with influencers, helps “The Broze Fellaz” take up a half of the first page on the SERP for several lucrative topics. They’ve been achieving this even without a comprehensive SEO project. Content seems to be king indeed.

Google Shopping has been tried. The campaign looked promising but didn’t yield incremental sales. There’s much more search demand for informational queries than there is for product.

What we recommend next

Organic traffic is ready to grow. If there is no budget left, resource allocation should be considered. In paid search, you can often simply increase budgets. Here, with stellar content already performing well, a comprehensive SEO project is begging for your attention. Focus can be put into structure and technical aspects, as well as content that better caters to search demand. Think optimizing the site’s information architecture, interlinking content for cornerstone structure, log analysis, and technical cleanup, meta text testing for CTR gains that would also lead to ranking gains, strategic ranking of long tail topics, intentional growing of the backlink profile.

Three- or six-month intensive sprint of comprehensive SEO work would be appropriate.

Results we expect

Increasing last click revenue from organic search and direct by 25 percent would lead to a gain as high as all of the current revenue from automated email flows. Considering how large the growth has been already, this gain is more than achievable in 3–6 months.

Wrapping it up

Organic search presence of “The Broze Fellaz” should continue to be the number-one role for bringing new people to the site and bringing people back to the site. Doing so supports sales that happen with the contribution of other channels, e.g. email flows. The analysis points out is that organic search is also effective at playing the role of the last-click channel for transactions, often times without the help of other channels.

We’ve worked with this client for a few years, and, based on our knowledge of their marketing focus, this analysis points us to a confident conclusion that a dedicated, comprehensive SEO project will lead to high incremental growth.

Your turn

In drawing analytical conclusions and acting on them, there’s always more than one way to shoe a horse. Let us know what conclusions you would’ve drawn instead. Copy the layout of our SEO Channel Context Comparison analysis template and show us what it helped you do for your SEO efforts — create a similar analysis for a paid or owned channel in your mix. Whether it’s comments below, tweeting our way, or sending a smoke signal, we’ll be all ears. And eyes.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from https://dentistry01.wordpress.com/2019/02/21/seo-channel-context-an-analysis-of-growth-opportunities/