#marrakshi life

[beau-gar]

MARRAKSHI LIFE

www.beau-gar.tumblr.com

[wardrobesinspiration]

Who: Blair Eadie

What: Marrakshi Life V Neck Touareg Dress In Multi ($760.00). And HERE in $680.00 in different color Where: Instagram - December 22, 2023

Worn with: Mercedes Castillo flats, J.McLaughlin bag, Gucci sunglasses, Pacharee earrings

[loganlynn]

I Feel Alone When I'm With You -- the 3rd single from my upcoming 11th studio album SOFTCORE -- is out now on Kill Rock Stars! Video, too. Full record lands June 7th alongside the SOFTCORE movie.

Stream the I Feel Alone When I'm With You single:

https://pocp.co/i-feel-alone-when-im-with-you

Watch the third scene from the SOFTCORE film:

SOFTCORE is coming. Pre-order now on vinyl, CD, or digital:

https://pocp.co/softcore

[freshthoughts2020]

[fullcupofstyle]

View details of these Summer fashion pieces at this link,

For more fashion and decorating stories from Chassity Evans, bookmark this link and check back often,

[patriciagraceewanika]

MARRAKSHI LIFE wants shoppers to take a risk . . . to focus on the craft and quality of items, and support brands that are changing the fashion industry and borders of gender.

Having connected with the brand over instagram during lockdown, last fall, at the invitation of the owners of MARRAKSHI LIFE, I travelled to Morocco to visit their atelier. There I made a selection of fabrics and styles for the collection now presented at EWANIKA. It was a privilege to visit behind the scenes where local artisans work, drawing on centuries of local sartorial know how.

Randall Bachner, a successful New York based fashion photographer, had a 10 day holiday in Marrakech in 2011 that recast his career path. With an eye for capturing beauty, he was captivated by the North African city’s color and energy and stylish yet relaxed way of life. As a result, Bachner relocated and founded the fashion company MARRAKSHI LIFE in 2013 with the intention of translating key style elements from traditional Moroccan dressing into contemporary wear for discerning men and women. He also envisioned a progressive path by honouring the local heritage, aesthetic, and culture by sustaining and championing its traditional weaving practices.

Bachner established his atelier in Marrakech, situated amongst other craft shops and part of the community, employing local artisans and craftsmen. The vertically integrated company allows all aspects of production to be overseen in house. In 2019 he was joined by partner in life and business, now Head of Brand, Nicholas Minucciani. Nicholas points to the importance of long-term relationships with models, weavers, tailors and customers, and how diversity and inclusivity are at the heart of the brand message. 

‘Making clothes that every human can feel inspired in, dress as they wish and as they identify. We design with the simple concept of making clothes for all types of humans, without categorization.’

Creating the garments begins with the raw cotton fibers, which are dyed locally in the signature MARRAKSHI LIFE color palette. The fibers are then spun in the atelier before being woven on wooden flatbed looms, many of which have been passed down for generations. The weaving process is complex and physical. It can take up to five artisans to load the warp onto the loom as it must maintain a high tension throughout the process. Through this process, the colors and architectural patterns of MARRAKSHI LIFE fabrics are realized. The atelier now has 70 plus weavers and tailors, who produce up to 10 meters of fabric daily on human-powered looms. The patterns are individually cut and sewn, which helps to reduce waste. 

The androgynous silhouettes are often beautifully simple yet expertly executed through skillful tailoring. This restrained approach is in keeping with the look of MARRAKSHI LIFE, allowing the exquisite craftsmanship of the handwoven fabrics to speak for itself. Each collection features a range of garments including caftans, tunics, dresses, tops, trousers and shorts. A key component of their style is to prioritize functionality, comfort and inclusivity in their garments where the shapes and colors of the designs are practical, gender-neutral and sit outside current fashion trends.

The utilitarian garments of MARRAKSHI LIFE, created from brightly colored and creatively patterned fabrics, have an original and contemporary look. This is borne out of the desire to bring together two cultures and aesthetics that, at first glance, seem at odds with one another. Yet Bachner has created a new definition of contemporary Moroccan fashion that incorporates the country’s rich cultural diversity and celebrates the skill and craftsmanship of some of Morocco’s most talented weavers.

....................................................................

MARRAKSHI LIFE high summer 23 at EWANIKA, photos by patriciagrace

[unanegozio]

New Marrakshi Life

[hostor-infotech]

GO GATORS

Earrings: Tuckernuck // Shoes: Anthropologie // Dress: Marrakshi Life // Bag: Kate Spade // Sweater: Mango (old) The post GO GATORS appeared first on Atlantic-Pacific.

[therakishgent]

Marrakshi Life high summer 2021

[1000sassa1000]

Marrakshi Life

[iwonkabancerek]

Marrakech (Day 3) Shopping and Sightseeing

La Mamounia gardens are breathtaking, but there is one more garden very much worth your visit in Marrakech. Le Jardin Majorelle.

It took French painter Jacques Majorelle forty years of travel collecting exotic plants to create this beautiful landscape garden in the heart of the “Ochre City”. After his death in 1962 and the garden lay forgotten for several years. Yves St Laurent purchased it in 1980 and restored.

Jardin Majorelle, 

Rue Yves Saint Laurent، Marrakesh 40090

Open everyday 8AM - 5:30PM

NEARBY - CONCEPT STORE    33 Rue Majorelle

Marrakech’s first concept store, featuring independent Moroccan designers such as Les Maures, Salma Abdel-Wahab, Atelier Nihal, artisanal soaps by L’art du Bain, pottery by Ewwel, etc.

33 Rue Yves Saint Laurent, Marrakesh 40000, Morocco, +212 524 314 195

For the beautiful linen - La Maison Bahia created by former buyer for luxury houses, the collections are inspired by hammam’s cotton towels "foutahs".

Boutique 52 15, souk Chérifa, Sidi Abdelaziz Marrakech Médina  +212 (0)5 24 38 63 65

For the beachwear Myriem

Find it at: Hotel Sirayne Boutique Hotel Spa, Marrakech

For handwoven hand loomed unique pieces of clothing try Marrakshi Life

Chabi Chic for the beautiful interiors 

INSIDE MEDINA 

Once you reach Medina, it is crowded, and quite touristy, with many locals offering tours, and their shop tours. Prepare to negotiate a lot, but if you like it, it can be quite fun. There are countless ceramic, carpets, scarfs and interior items on sale.

If you get tired of the noise and negotiations Le Jardin, is a nice place to unwind. This restaurant, where French interior architect Anne Favier have created a small green oasis inside Medina is located within a renovated 16th century building. It is a green, lush garden inhabited by small turtles, with terraces and lounges. 

The design is a combination of Moroccan and European casual chic; and there is also Norya Ayron’s Pop Up Shop with beautiful kaftans.

NOMAD - modern Moroccan cuisine

In 2014, the founders took over an old carpet store off Rahba Lakdima spice square and transformed it into “Nomad”.

1 Derb Aarjane, Marrakech, Medina  T +212 5 24 38 16 09

[debonairafrik]

Marrakshi Life (@marrakshi.life ) was founded in 2013 by fashion photographer @rtbachner. Using indigenous design elements from the traditional Moroccan wardrobe, an inhouse team of local artisans creates original, wearable, and original pieces. #debonairafrik #marrakishlife #menfashion #africanfashion #photography #fashioncampaign #campaignmood #lookbook (at Marrakech-Moroco ღ) https://www.instagram.com/p/CRyyJsErE13/?utm_medium=tumblr

[wardrobesinspiration]

Who: Julia Berolzheimer

What: Marrakshi Life Exclusive Striped Cotton-Blend Shorts in Multi ($250.00) When: Daily Look - April 15, 2024

Worn with: Marrakshi Life top, Good American swimsuit, Prada sunglasses

[freshthoughts2020]

[dippedanddripped]

As bricks-and-mortar businesses slowly open under new COVID-19 safety guidelines, e-commerce popularity has increased. During this time, shoppers gained more freedom to research brand commitment to sustainability, according to Marshal Cohen, chief industry adviser of the data and analytics company The NPD Group, Inc.

“We’ve had more time to investigate brands and make decisions. The focus on sustainability has shifted since COVID-19, which is understandable as we navigate our way through what the heck is going on,” Cohen explained. “People have the time to investigate these brands and what they stand for.”

While consumer focus has been on necessities and sustainable goods might have been placed on the back burner, more-responsible goods remain part of the recipe.

In a study performed by technology company CGS, which released its “2020 Retail and Sustainability Survey” last month, 51 percent of the 2,000 consumers ages 18–65+ surveyed view sustainability as important. Despite a decline from a 2019 percentage of 68 percent, Paul Magel, president of the business-applications division at CGS, attributes it to rising unemployment during the first half of the year.

“This is, no doubt, an economic factor of the pandemic, given the increased unemployment and underemployment that began in late February,” he said. “Also, the pandemic has caused a shift in priorities for consumers. In such situations as a pandemic, the Maslow hierarchy of needs becomes more important. The physical and emotional safety of consumers will impact the priority of the sustainability movement.”

With new approaches to a post-COVID-19 world, consumers reported that a large portion of their shopping will be performed online. In addition to the 45 percent of those surveyed who will return to shopping in stores, 41 percent will only shop online, and 14 percent will choose curbside pickup, with 56 percent willing to spend up to 25 percent more for sustainable offerings. This trend is good news for sustainable brands and manufacturers.

One such brand is San Francisco–based Tonlé, which produces its garments in an ethically managed facility in Cambodia.

“It was really rough on the wholesale side. Overall, our e-commerce sales have been doing quite well, but 80 percent of our business is wholesale,” explained creative director and founder Rachel Faller, who reported that e-commerce doubled while traffic to her site tripled. “We get a lot of people engaging us with questions on social media. People come to us because they know that we are doing things differently.”

Shopping Tonlé products provides a bright spot for consumers, according to Faller. Her customers find a sense of contributing to the greater good by purchasing her pieces, which are made by a small group of sewers who use dead stock, cutaways and smaller scraps to create Tonlé clothing.

“People are looking for something that gives them hope. There is a lot of depressing news. Even within the fashion industry, it’s been negative—how factory workers are being treated and brands not paying, while billionaires are making a lot of money while people are suffering,” Faller said. “With Tonlé and other sustainable brands, it gives you a relief and ability to contribute to something that is positive.”

For Marrakech's Marrakshi Life, which is handwoven in Northern Africa using local cotton, founder Randall Bachner reveals that while consumers are spending less overall, he sees a push for sustainable goods, particularly in the ethical segment.

“People are more concerned about how things are made and are paying attention to quality as opposed to big manufactured goods. I believe there is an emphasis on supporting brands with positive values that are focusing on pushing out quality. People are spending less but investing in ethical and sustainable brands that do well and look great,” Bachner said. “Made-to-order sustainable clothes has been a story our audience loves.”

Citing the June 2020 “Organic Industry Survey” by the Organic Trade Association, Lori Wyman, the Global Organic Textile Standard representative for North America, noted that in 2019 sales of organic food and non-food in the United States totaled a record $55.1 billion—an increase of 5 percent over 2018. While there might have been a slowdown for some goods during the COVID-19 pandemic, organic-produce sales have risen more than 20 percent during spring 2020, notable trend considering how apparel-production practices tend to follow suit after a large consumer response in the food industry.

“GOTS has had a steady rise in the growth of companies becoming certified over the last four months,” Wyman said. “The spa-goods sector in particular has seen steady growth. I believe it’s due to the nesting instincts people are having as they isolate at home.”

Post-pandemic, Cohen feels that the conversation regarding sustainability—after reverting back slightly—will be able to continue on a path toward a more-responsible industry, yet there will be a change in this discussion.

“A brand no longer needs to tell us what it stands for; a brand has to tell us what it’s doing,” Cohen said. “The consumer has to prove to the brands that this means something to them. Not just another marketing tool.”

[outfitandtrend]

[ad_1] As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Many fashion brands claim to be sustainable, but there's no real consensus about what it means to be truly sustainable in fashion. Some brands use recycled materials and others promote resale programs. But those practices alone aren't enough to counter "greenwashing," which is defined as outwardly presenting to the public as environmentally friendly without transparent facts. Doing your own research is key. Certain sites can assist you with this on your shopping journey, including Good on You, which establishes brand ratings by price point based on designer production methods. We narrowed down a list of nine labels — Abacaxi, PH5, Bassike, Loti, Hanifa, Collina Strada, Lisa Folawiyo, Hope for Flowers by Tracy Reese, and Marrakshi — that are exploring ways to improve their sustainability efforts even further in 2022. Most of these brands are led by founders and creative directors who are creating small batches of made-to-order clothing so as not to overproduce and cause waste. These brands maintain working environments to reflect their priorities (think solar-powered buildings and materials, and machinery that isn't outsourced). The designers here are from different backgrounds and walks of life, yet they all share a mission of working to improve industry standards. Some brands, like PH5, even send out sustainability reports year after year so shoppers can track their progress directly. Ahead, check out the sustainable intel shared exclusively with POPSUGAR about what to expect from these labels, and shop a standout piece from each one now. window.fbAsyncInit = function() FB.init( appId : '175338224756', status : true, // check login status xfbml : true, // parse XFBML version : 'v8.0' ); ONSUGAR.Event.fire('fb:loaded'); ; // Load the SDK Asynchronously (function(d) var id = 'facebook-jssdk'; if (d.getElementById(id)) return; if (typeof scriptsList !== "undefined") scriptsList.push('src': 'https://connect.facebook.net/en_US/sdk.js', 'attrs': 'id':id, 'async': true); (document)); [ad_2] Source link