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alifeenhanced · 5 years ago

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How I Designed My Blogging Set-up (And Content Distribution)

When it came to choosing a blogging platform for my new online business I had several choices already available in my arsenal. To choose the best platform to run with I had to look at the merits of each platform, then decide on the best for my situation.

My Blogging Requirements

The blogging environment I wanted to create was one where content is distributed to a variety of places, such as blogging platforms and my branded social media sites.

At the beginning of my new business, I wanted it to concentrate on three distinct content categories:

A journal of my journey to a full-time income

Product reviews

General digital marketing articles

I also want to start a membership site pretty early on in my journey too, but I didn't make this an important criterion when choosing my primary blogging platform. This is because there are numerous options at my disposal to host my membership site, so it didn't need to be an integral part of my blogging platform.

Another factor to consider was the tools I already had at my disposal. I had a number of tools available that would specifically help with my writing, publishing, and distribution of my blog posts.

Content Distribution

One of the main functions I wanted my blogging setup to achieve was to distribute my blog posts across a wide network of blogging platforms and social media sites that were branded to my business.

The benefit behind this approach is to get a boost with internet search engines such as Google and Bing. If your content is in numerous places, with links back to the original article, this can build the authority of the article and consequently your website authority much quicker.

It also means I have a greater potential of getting my message or story in front of more of my target audience. I am sure there are a lot more eyes on Twitter and Facebook than there will be on my blog.

I had an idea in my head of how I wanted the content from my blog posts to be distributed. You can see this in the mind map below:

In this scenario, I create one original blog post and use a distribution tool to send it to my primary website and two or three secondary blogging platforms.

I then make a summary blog from the original blog post and post it on a couple of additional blogging platforms.

I then use social media posting tools to push out links to the original blog post on my branded social media accounts.

I hope that sounds simple because once it is all set up most of the posting is automated.

I also hope you can see the power of pushing the content around the internet this way. One piece of content has ended up on several of my branded platforms by using automation tools.

It was important to explore this concept first, as it would play a big role in deciding which blogging platforms to use.

I will come back to this later in the article when I explain the platforms I used and why.

Content Categories

There are benefits in splitting your blog content into distinct categories. For one, it makes it easier to find your own content when you want to link to it or post it to social media.

From a search engine perspective, clustering similar content into one distinct category helps Google and Bing to determine what your sub-niche is much quicker too. By only clustering related articles into one category type then linking the articles together, you are declaring this category is for one subject and one subject only.

This increases your authority as the content is not 'watered down' over a myriad of subjects.

If you want to get this approach spectacularly wrong, mix motorbike topics with blogs about designer dresses in the same category and see where that gets you in the search engine rankings.

Me, I will stick with keeping my content in the appropriate category.

Content Distribution Tools

This is one area that has evolved a lot in the last 4 or 5 years.

I have purchased a few of these tools in the past and picked them up at a bargain price when they were still in development. In hindsight, this is one area where I have picked the right tools at the right time for an incredible price. These tools are still available and working, plus they have been developed much further over the last few years since I purchased them.

So the tools I have at my disposal are as follows:

Content Studio

Publer

MissingLettr

Content Studio

Content Studio allows you to write, curate, or schedule both blog content and social media content. It works with a decent number of platforms too. You can write your blog post in the tool itself, mark up (format) the content, and import the images.

It also has the ability to curate blog posts from another website in your chosen category. This allows you to post them with a link to your social media website. It's a great way of getting topic related content to your social media feeds quickly and efficiently.

Plus, you can either publish immediately or schedule the posts for a specific day or time.

From a blogging perspective, you can post to your own WordPress blog, Tumblr, Medium, or even your Shopify blog if you have a Shopify store (I don't).

In Addition, Content Studio posts to the following social media channels:

Facebook

Twitter

Instagram

Google My Business

I will use Content Studio to both write my blog posts and to distribute them to my WordPress blog, Tumblr, and Medium. I am using Content Studio to write this blog post now.

My intention is to publish the majority of my blog posts to my own blog, then schedule the blog post to Medium and Tumblr a few days later. Content Studio makes this easy to achieve.

I decided against using Content Studio as my primary means to post to my social media accounts though. I will use Publer for that, as I will explain in the next section.

Publer

This is a tool I picked up relatively recently. Again, I have a lifetime account and a pretty powerful set of features.

Publer posts to the exact same social media channels as Content Studio, but I chose to use Publer for a number of reasons:

1) By using one tool to post to my blog and another to my social channels would help differentiate the type of content I am posting.

2) Publer has built-in analytics so you can see how each post performs on each social media platform.

3) Publer works directly with my link cloaking tool. This allows me to post links that are branded to my website and helps to mask my affiliate links from social media sites.

4) Publer has a preview option. This lets you see what the post will appear like on each social channel, allowing you to make adjustments if needed.

I have used Content Studio in the past to publish to social channels and I am using Publer for the first time with this project. It will be interesting to see how Publer performs and how easy it is to use.

You will have to wait until I review both to see my verdict.

MissingLettr

This tool works differently to the tools above, but it is the one tool I regularly see recommended over and over again as being a favourite of content producers and bloggers.

MissingLettr uses the RSS feed* from your blog to grab blog posts as you publish them. It then creates a series of posts for the coming year using artificial intelligence (AI) and the text and images of your blog post.

Once scheduled, it posts them to Facebook, Twitter, and LinkedIn over a 12 month period.

It notifies you via email that a new campaign has been created, allowing you to go in and authorise, change, and schedule your posts. It creates around 14 posts that are posted over 12 months. The majority are in the first month and the frequency of posting reduces over the year.

The real benefit of MissingLettr is you can bring people back to your popular posts on automatic over a full year.

At the end of the 12 months, if you have an evergreen post, you can just tell MissingLettr to run the campaign again.

The beauty of this is you can build a constant supply of social media posts that draw readers back to your blog posts without any effort once you have the original campaign set up and authorised.

MissingLettr does a pretty decent job of building viable social media posts from your blog and it is easy to tweak or alter any you are not happy with.

* An RSS feed is usually available on most blogging systems. It is generated by the system and is an electronic summary of your blog posts. If you want to know more, then just Google it.

My Blogging Platforms

Now I have determined how I want my content distribution to work and what tools I am using I can now decide on my blogging platforms.

The blogging platforms I had to choose from for my primary blog were:

WordPress

Rapidweaver/Foundry/Alloy (HTML platform)

Kyvio

GrooveFunnels

Potentially there are a number of other blogging platforms, but I dismissed these as I wanted to have full control of my blogging environment.

My primary platform was pretty easy to choose once I had picked the content distribution tools I would use. The only platform that I had full control over and could schedule posts to was WordPress.

The other platforms I could post directly from Content Studio to were Medium and Tumblr, so these became my secondary blogging platforms.

Content Studio creates canonical references to the primary blogging website when it posts to the secondary ones. This tells the search engines that the original and important blog post is the WordPress one and the other 2 platforms were reprints from it.

By using canonical references it eliminates the problem of duplicate content penalties from the search engines.

The other platforms above really didn't get a look in for what I am trying to achieve with my blog. Nevertheless, I will give you a quick breakdown/review here:

1) RapidWeaver

This is an HTML website design platform similar to Dreamweaver. Foundry is an add-on package that allows you to build your webpage in blocks and Alloy is the blogging platform for Foundry.

I have all of these tools in my arsenal and have built websites with them previously.

This system has the advantage of improved security over WordPress, but it would require the manual posting of my blog posts as it doesn't work with any of the automation tools. For this reason, I dismissed it.

2) Kyvio

I have lifetime access to Kyvio. I purchased this when it was first released around 3 or 4 years ago. It was originally released under the name InstaSuite.

Kyvio is a suite of tools that allows you to build webpages, blogs, training courses, membership sites, and send emails to people. It is a great tool I have used in the past and it is still being developed by Neil Napier and the Kyvio team.

Kyvio 2.0 has recently been launched and I had full access to it at no extra cost due to my lifetime account.

I will consider Kyvio for my membership platform, but for the same reason as the RapidWeaver suite above, I dismissed it as it was not compatible with the scheduling tools I wanted to use.

3) GrooveFunnels

The best way to describe GrooveFunnels is like Kyvio on steroids. Or it will be when it is fully developed and the full suite of services is available.

At the time of writing (September 2020), GrooveFunnels is still in beta testing for the modules available.

There are several modules still to be released to beta testing. One of these is GrooveBlog, which is the blogging platform. As this is still not available to use, let alone a stable platform, it couldn't be considered at this stage.

I will keep an open mind as to whether to migrate the blog to GrooveBlog in the future as the full suite of GrooveFunnels tools will be incredibly powerful once they are all available and out of beta testing.

My Final Blogging Set-up

Having determined my requirements and studied all the options available to me, I have finally come up with my content distribution plan for my blogging platforms.

I have updated the diagram posted above to include the platforms I have chosen and the social media sites I will push my content to:

In addition to what is shown above, I also have credits in a system called Quuu Promote.

Quuu Promote allows you to put forward your blog post to be posted by other marketers and bloggers in your niche.

It works by putting your blog post in front of these people so they can choose to post it to their social media channels. This is a great way for them to get relevant content for their social media platforms and for you to get your content in front of more people. Win-Win as they say.

You need one credit for each post you submit and there are criteria you need to meet for your post to be accepted.

The credits are a little bit pricey, but, like a lot of my tools, I bought into this system in the early days and got a really juicy deal compared to today's prices. The credits I have should keep me going for at least a couple of years.

Does It Work?

So there you have it, my system for internet domination.

'But does it work?', I hear you cry.

Well, yes it does. I have already published 3 blog posts using Content Studio and they have worked incredibly well.

I have yet to use the social media system as I want to specifically post all of the blog posts that cover my journey to a full-time income into a Facebook group and that group doesn't exist yet.

Nevertheless, I have used Publer to post to my social media channels and it works as expected and MissingLettr is receiving the RSS feed and creating campaigns for each blog post as I publish it.

So, I am confident the full system is working as expected.

. . .

In my next article, I will cover the set-up of my social media network. Much of it was mentioned in this article, but there are a few extra things I am doing there that are not related to my blog posts.

Until then, keep safe.

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minnievirizarry · 8 years ago

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10 Powerful Productivity Tools for Digital Marketers

Do you want to be more successful online? Do you want to get more done in the same amount of time? Do you want to gain a competitive edge by working smarter – but not harder – than anyone else in the market? If you answered yes to any of these questions, then these productivity tools are for you.

We live in a time and place that’s obsessed with productivity.

Part of the reason for this is that while new tools and technologies give us time back by making our lives more efficient, we paradoxically seem to have less free time than ever before.

Let’s face it.

Long hours in the office are becoming the new norm despite evidence to suggest that there’s no resulting gain in productivity.

The truth is that productivity is no longer about working as many hours as you possibly can – but rather about putting those hours to the best possible use.

Best way to improve your productivity is to use the right productivity tools and follow the right productivity tips. But with so many available, it’s difficult to tell which ones will save the most time.

That is why we’ve done the heavy lifting for you and pulled together ten of the best tried-and-tested productivity tools to boost your productivity.

SEOquake

SEOquake is a free browser plugin that can give you a quick and comprehensive report of any web page with its array of SEO tools.

The SEObar gives you an overview of any page at a glance. You can choose its position from Top Horizontal, Bottom Horizontal, Left Vertical, or Right Vertical:

Find your competitors’ strengths and weaknesses from the SERP Overlay. Here, you can select which key metrics are displayed, e.g., Google Rank, Domain Age, Backlinks, and much more.

Here, you can select which key metrics are displayed, e.g., Google Rank, Domain Age, Backlinks, and much more.

Use the Keyword Difficulty tool to find a keyword’s level of competition, with 100% being the most difficult.

SEOquake also includes these tools: SEO Audit, Keyword Density Report, Internal/External Link Analysis, and Social Metrics.

MozBar

MozBar is similar to SEOquake. It measures the SEO power of a page and a domain with its Page Authority (PA) and Domain Authority (DA) metrics.

There’s an option to display more information in the drop-down screen, e.g., On-Page Elements, General Attributes, Link Metrics, Markup, and HTTP Status.

MozBar also has an optional Overlay screen that gives you a quick comparison of SEO metrics on the search results page.

And clicking on the Link Analysis icon opens the Open Site Explorer page where you can discover more detailed information.

VidIQ Vision

If you’re a vlogger, rather than a blogger, then you’ll need this YouTube tool.

VidIQ Vision for Youtube helps you understand why the top ranking videos are successful and what you can do to improve your video content:

● Rank. The vidIQ score measures the chances of a video being promoted in Related Videos, Search, and Recommended Videos. ● Discover. Vision keeps you focused on all the important metrics, not just Views. ● Optimize. Use the results to drive better decision making for your content.

Using the Chrome Extension, you can see a full optimization report for any YouTube video inside your browser.

Missinglettr

Are you spending too much time promoting your content on social media? Sharing your blog content once doesn’t work as your audience probably won’t see it. So you need a little automation to help save you time.

Missinglettr shares your blog content to Twitter, Facebook, LinkedIn, and Google Plus. (Pinterest will be added soon.)

Missinglettr monitors your blog 24/7 and converts each new article into a year’s worth of social media updates. Simply review the suggested campaign, make your adjustments, and then activate it.

Each unique drip marketing campaign sends different social media updates to your social channels.

Tailwind

Tailwind is a great time-saver if you’re using visual marketing channels like Pinterest and Instagram. You can save images in bulk and schedule them to post at optimal times with the smart scheduler.

For Pinterest, if you want to share the same pin to a few similar boards, including group boards, you can use Board Lists. For instance, you could add a pin on blogging tips to several related boards with one click.

You can schedule Instagram posts and Pinterest pins from anywhere using the browser extension or mobile app.

And because Tailwind tracks the performance of every post, you’re free to reuse your best pins and posts.

HootSuite

Whether you’re creating, curating, or promoting content on social media, you’ll need a tool to manage everything in one place.

Hootsuite is a social media management tool that can help you do just that.

The best time-saving features in Hootsuite are:

● Sharing content across multiple social networks at the same time ● Scheduling your content in advance ● Checking your social media analytics in one place

Hootsuite also has a useful browser extension called Hootlet.

This nifty tool lets you share content to your social networks from anywhere on the web.

Find That Email

What if there was an easy way to find someone’s email address? Like an online directory?

Well, now there is.

Find That Email is “the Yellow Pages of email.”

Domain Search finds employees from a particular domain: e.g., buzzsumo.com.

While Find Emails can find contacts from a social network, like LinkedIn.

Once you’ve found your information, you can use it straight away or save it to a list for later.

The Great Suspender

Having multiple web browser tabs open is great until you hit problems. Like the browser freezing, or your computer crashing.

The Great Suspender is a free browser extension that automatically suspends tabs that have not been used for a while, so your computer’s memory and CPU can work more efficiently.

And you‘ll be able to work faster, too.

TimeMyLife

AdaptRM’s TimeMyLife helps you manage your time better.

When you’re working on different tasks throughout the day, it’s difficult to track how much time you’ve spent on each activity.

When you use the TimeMyLife app - available on desktops, tablets, and other mobile devices - it starts tracking every second of your activities automatically.

The reports show how you spend your time on tasks, projects, and devices.

LastPass

There is no end of online tools and services claiming to make your life easier. And as a digital marketer, you can have plenty of fun playing with them.

The downside is that they all require a new account and password. And there just aren’t enough Post-It notes to go around.

To make your life a lot easier, get LastPass. All you do is remember just one password, and LastPass does the rest.

LastPass can be used for free as a mobile app and browser extension.

And if you manage small teams or work with a virtual assistant, then LastPass also lets you share your passwords without revealing them.

Conclusion

Productivity tools are all well and good, but they can actually become counterproductive if you use them too much.

It’s a bit like spending so much time creating the perfect to-do list that you never get round to ticking things off.

That’s why it’s important not to use every single tool you can get your hands on but instead to familiarize yourself with the choices and then to pick out the tools that will help the most.

You’ll be more productive in no time.

Georgi Todorov is a digital marketer. He recently started his own blog about digital marketing DigitalNovas. His passion is to help beginners to start and grow a successful online business. Hit him up on Linkedin or Twitter @GeorgiTodorovBG anytime.

The post 10 Powerful Productivity Tools for Digital Marketers appeared first on Ninja Outreach.

from SM Tips By Minnie https://ninjaoutreach.com/productivity-tools/

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jenarodriguez · 8 years ago

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Using Social Media To Get MASSIVE Amounts Of Traffic To Your Blog

We’re going to look at some of the best ways to automate your social media for maximal results.

For any kind of marketing campaign, social media platforms are the corner piece for audience outreach and inbound traffic.

We’re going to take an in-depth look at what makes these platforms so successful for marketers and how you can maximize your audience outreach with automated tools and careful planning.

Social Media Statistics

Take a look at some of these numbers –

Average Daily Time Spent:

40 minutes on YouTube

35 minutes on Facebook

25 minutes on Snapchat

15 minutes on Instagram

1 minute on Twitter

Monthly Active Users:

1 billion on YouTube

55 billion on Facebook

301 million on Snapchat

400 million on Instagram

320 million on Twitter

With that kind of exposure and an audience as dedicated as this, it’s no wonder social media is such an integral part of marketing.

And, the best part of it all?

It’s free. Well, almost.

See, promoting content and reaching an audience may be free (for the most part) on social platforms, but it still takes up one of your most valuable resources: Time.

So, we’ve compiled a list of some of the best tools you can use to streamline your content promotion and start capitalizing on your new free time.

First, though, it’s important to get the basics down:

Are You Using the Right Channels?

We can’t stress this enough – It’s extremely important you understand your customer demographics and what social platforms they’re using.

For instance, Snapchat’s demographic is predominantly young, with people under 25 making up 60% of its user base. So, it stands to reason that a business catering to the needs of baby boomers wouldn’t use snapchat as a marketing platform.

So, take a look at your audience data and design a carefully thought out marketing strategy accordingly.

To help you with the process, here’s a highly in-depth article giving you the basic run down of social channels and their user demographics.

Streamline Your Content Delivery

You’ve got your audience down, you know which social channels will give you the best reach, and now it’s time to start cranking out your content and reaching your customers.

It takes a lot of time to do that, though – time that you may not have.

The solution? Curate, and automate your content deliveries with some of these effective tools listed below.

Quuu

The great thing about Quuu is their ability to provide the exact content you need in hand- picked archives.

Here’s how it works: On their side, they have a team of people called “Quuurators” who read through massive oceans of content, pick the gems out, and place them into categories. You then pick a category, enter your social media platforms, and connect to your Buffer account.

The rest is smooth, automated sailing.

The Kevan Lee Method (Pocket to Buffer IFFTT)

This method takes a little bit of setting up, but once you manage to coordinate your Pocket and Buffer accounts, then use an IFFTT recipe, you’ll be amazed by how easy the content comes.

Here’s a taste of how your daily routine would look:

Find an article from an authoritative source

Save it to Pocket

Sift through your saved articles

Choose your favorites

IFFTT transfers it over to Buffer

Buffer tweets it out

Streamlined, safe, and effective.

Feedly

If you aren’t yet familiar with Feedly, it lets you set up RSS feeds from your most viewed websites.

Feedly makes it easy to save time by allowing you to organize your feed into collections. For example, if you’re needing SEO blogs, direct marketing blogs, and email marketing blogs, you can just organize articles you come across into those separate collections.

Once you find an interesting article, you can share it a few ways:

Share it to individual channels (Facebook, Twitter, Pinterest

Save it to Pocket, and follow the method above

Share it via Buffer or Hootsuite (with a paid integration)

Now, let’s make sharing your content as easy as possible.

Automate Your Content Delivery

Everyone’s caught on to the riches of social media promotion, so the sea is a little saturated when it comes to content being pushed on these platforms. It’s unlikely your audience will see your posts the first time around.

So, here are a few services that help automate your content delivery:

Missinglettr

Missinglettr is unique in its ability to create drip campaigns automatically for you.

Once setup, it monitors your blog constantly, and posts all your new content to Twitter, LinkedIn, and Google Plus – Facebook and Pinterest are being added soon.

Then, you just need to approve the campaign, and Missinglettr automatically sets up a new drip marketing campaign. These campaigns last up to 12 months, so you’re sure to get that return traffic that blogging is notorious for.

Tailwind

Tailwind is perfect for visual media platforms like Instagram and Pinterest.

It allows you to save tons of time by scheduling Pins and Instagram posts from anywhere using their streamlined app. It also works by monitoring the success of each post to allow you to reuse your best ones to attract even more online attention.

If you have topics that relate to several different boards, you can add all of those boards onto your Tailwind list. Then, when you’re ready to post, Tailwind will post your content to every single board in the list with a simple click.

Social Jukebox

Social Jukebox is a lifesaver for evergreen content promotion.

Here’s how it works: You create a “jukebox” of content that you want posted at certain intervals of time. For instance, you could create a jukebox of quotes that you want posted every hour on the dot. Then, you create another jukebox of blogs that you want posted every 23 hours, etc.

It keeps your content flowing, and your followers growing over a consistent period.

Managing Your Social Presence

So, you’ve come up with some great tools to help streamline the process of curating, scheduling, and delivering your content across multiple social platforms, which is fantastic!

However, now you’ve got to keep up with the human initiative of social media.

Here are some more great ways to keep the human touch present when you engage with your followers:

The Old School Method

If you’re only dealing with a couple of platforms like Twitter and Facebook in your marketing campaign, then there really isn’t a need to automate your engagement with followers – It’s easy to go on those respective platforms and monitor your mentions and comments.

However, once your followers grow to a daunting size, and you branch out into more channels, it can become difficult to keep track of everything.

So, here are two tools than can help you deal with the tide:

Sprout Social

A notorious social media monitoring platform, Sprout Social makes it easy for individuals and large teams to monitor communications through their Smart Inbox.

Sprout allows you to engage with multiple customers while keeping all your mentions in one simple space.

You can tag certain messages to share the workload when working with a team.

You can also hide completed messages from the inbox to keep from getting unfocused on the outstanding tasks at hand.

AgoraPulse

AgoraPulse helps you manage three specific social channels: Instagram, Facebook, and Twitter.

Here’s how it works: AgoraPulse has an “email-like” system that includes all sorts of information – Mentions, likes, comments, etc. For each message, you can reply, review, retweet, share, or assign it to a colleague if you’re working on a team. Then, when you interact with any of the messages, AgoraPulse archives them all for you to help you stay organized.

When it comes to managing your social media content promotion, quality discipline is needed to make the most out of your time.

Set specific portions of time for your social engagement, and stick to them religiously.

These tools will all help tremendously in your efforts, and you’re bound to have a plethora of followers across all your social channels within no time.

Finally, remember to create your own, original content from time to time – Your audience will thank you for it.

Anthony Aires Chief Executive Officer

Real Deal Productions, LLC Prosperity Publishers, LLC

P.S. Keep coming back to AnthonyAires.com to take advantage of the free goodies I share.

If you’d like to connect with me my social media channels you can go here:

Anthony Aires Facebook Timeline: Friend Here >> http://facebook.com/anthonyaires

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If you’d like to learn how I make 6 Figures A Year Working Only 90 Minutes A Day?

Then jump on my next FREE webcast workshop thats going to show you how I does it…

You can sign up for FREE for the next one by saving your seat here >> https://anthonyaires.com/webcast

Thanks for being a part of the Aires Crew

source https://anthonyaires.com/5193/using-social-media-to-get-massive-amounts-of-traffic-to-your-blog/ from Anthony Aires http://anthonyairescom.blogspot.com/2017/08/using-social-media-to-get-massive.html

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allenmelendez · 8 years ago