#multimodalartifact

[multimodalmagic]

[ASSIGNMENT] Multimodal Artifact Analysis Infographic

For this assignment, you will be using the vocabulary learned from Language of Multimodal Texts and the vocabulary and analysis tips from Backpacks vs. Briefcases: Steps Towards Rhetorical Analysis to analyze a multimodal artifact. Your analysis will be presented as an infographic series.

Your first assignment is to select a multimodal artifact to analyze. Advertisements in magazines, TV commercials, billboards, or even design packaging (cereal boxes) are all great options as it is usually easy to identify speaker and audience.

You will then draft at least 1000 words analyzing the rhetoric of your artifact. Consider all of the rhetorical situations that could be identified, using SOAPStone (Speaker, Occasion, Audience, Purpose, Subject, Tone), Aristotelian rhetoric (logos, ethos, pathos, kairos, telos), or the rhetorical triangle (writer, reader, purpose). Consider also analyzing the logic of the claims and unstated assumptions of the persuasion, the visual appeal, or even the word choice. Analysis requires you to not only identify the corresponding elements, but also make a value judgment on the efficacy of the author to persuade the audience.

Finally, you will create the infographic series with the free, online design tool, Canva. You can get inspiration from pop culture infographics, literary infographics, and more. Consider graphs, charts, "anatomy of" comics, exploded view blueprints, and other forms of data visualization. Also be deliberate in your use of fonts, color schemes, and layout.

-EB