#nerdy’s traffic analysis

[nerdyenby]

Sorry, your boyfriend got reincarnated. Yeah, he doesn’t remember that time you murdered him with your bare hands. He doesn’t know how much you love him. He doesn’t know that you’ve killed for him. He doesn’t know that you’ve killed him. He doesn’t know it’ll happen again. As he takes your hand and your heart, and you laugh from atop an animal the two of you ride together, he doesn’t know you’ve been here before. He doesn’t know it’ll happen again.

[michaelandy101-blog]

9 LinkedIn Ad Case Studies That Marketers Can Learn From

New Post has been published on https://tiptopreview.com/9-linkedin-ad-case-studies-that-marketers-can-learn-from/

9 LinkedIn Ad Case Studies That Marketers Can Learn From

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.

Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform’s 630 million users, and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads.

Second, LinkedIn’s Business Solutions are expansive. There’s a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is right for your strategy.

That’s where my third reason for loving LinkedIn comes in: case studies.

Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. Marketing case studies usually focus on specific verticals, industries, or solutions.

Want to learn more about LinkedIn Ads? Their case studies are a good place to start. Let’s walk through a few.

LinkedIn Ads Case Studies

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. LinkedIn offers four ad types: Dynamic, Sponsored, Text, and Message.

Dynamic Ads change based on the interests of LinkedIn members. They come in four formats and offer the most opportunity for personalization. Use this ad type, if you want to create highly stylized Ads for your campaign.

While Dynamic Ads can be shown in a variety of places on LinkedIn, Sponsored Ads are shown only in the main feed. They’re similar to other channels in which ads blend into a user’s main screen.

Text and Message Ads live on users’ main screens too — just in less obvious places. A Text Ad shows up in a member’s right column, where other promoted content lives, while Message Ads are sent directly to inboxes.

Let’s look at a few companies that are at all levels of LinkedIn advertising expertise as well as companies with a variety of budgets.

Are you ready to see them in action?

LinkedIn Dynamic Ads Case Studies

Dynamic Ads use data about LinkedIn member interests to show them personalized Ads. The content of the ad, like copy or photos, changes based on that data. LinkedIn members can configure what’s collected by LinkedIn to personalize the Dynamic Ad experience from the main feed.

LinkedIn’s Dynamic Ads come in four formats:

It’s likely that you’ve come across one of these ads on LinkedIn before. With so many versions, it’s almost impossible not to see a job ad to your right, or a spotlight ad in the middle of the homepage.

If you’ve always wondered if those ads were successful, here are a few examples.

1. NerdWallet’s Follower Ads

Finding top technology talent isn’t an easy task — with so many qualified applicants, and even more competition, Companies like NerdWallet, which gives customers personalized financial advice, need help finding prospects.

In 2019, NerdWallet used LinkedIn Pages as a recruiting tool. LinkedIn’s emphasis on professional content makes Pages the perfect place for them to promote its company culture.

Follower Ads about the company’s self-proclaimed “nerdy” company culture would bring interested LinkedIn members to their Careers Page, where jobs are posted.

Image Source

“We’re building recognition of our company and talent brand among industry peers. Through LinkedIn, we’ve even been able to reach VP-level members. That’s not easy to do anywhere else,” says Vivian Chen of NerdWallet’s Brand Marketing team.

Results: NerdWallet’s most popular posts usually center around company culture. One of NerdWallet’s communication managers notes that employee-centric posts provide a genuine depiction of working there. Visible representatives can recruit those who can see themselves joining a team like NerdWallet’s.

Takeaways: LinkedIn allows marketers to use the platform differently from other social media channels. If none of your other social pages allow for work-related content. Consider using Company Pages to spotlight company culture, and Promote them using Follower Ads just like NerdWallet did. These Dynamic Ads will change based on audience interest, so your transparent, company-related content will reach potential talent and followers.

2. ESCP Europe’s Spotlight Ads

The World’s First Business School, ESCP Europe, wanted to generate applicants for their Masters Degree in European Business in addition to building a global leads pipeline. They used Spotlight Ads, like the one below, to engage prospective students:

Image Source

Spotlight Ads offer valuable content with which to target audiences. This ad, giving scholarship information, is perfect for gaining leads from a landing page. ESCP used LinkedIn Spotlight Ads because they’re a great platform for reaching higher education students.

“Precise profile targeting has led to quality results, which have converted in record time,” says Rachel Maguer, the Director of Marketing and business Development at ESCP Europe. The company wanted to see a conversation rate of one completed application per 100 leads, in addition to generating at least 250 high-quality leads for their degree program.

Results: So, did ESCP make the grade? As a result of this campaign, ESCP Europe saw over two million impressions from potential students. Additionally, the ads led to a conversion rate of almost 14% — almost twice as much as the intended goal.

In total, ESCP generated 40 more leads over goal and found three countries that topped their qualified leads, solidifying the plan for a global lead pipeline.

Takeaways: Staying customer-focused with ads helped ESCP Europe secure almost 300 applicants. Ads showed images of current students enjoying the beautiful campus. Spotlight Ads accrued the leads, and ESCP Europe nurtured them through to conversion with follow-up calls and interview next steps.

Use Spotlight Ads to identify quality leads in global markets, and nurture them by providing valuable content to audiences in a Dynamic Ad format.

3. Snagajob’s Job Ads

Snagajob, formerly known as Snag, is a source for finding hourly work. Because the platform is for job discovery, it’s not hard to guess that when opportunities open, Snagajob’s team wants people to know. To help, the company turned to LinkedIn for lead generation and ads to capture the attention of their target audience.

The company’s ideal customers — business owners and managers — are on LinkedIn. The Job and Video Ads showcased Snagajob’s deep understanding of customer behavior: that decision makers often don’t have enough time. As a result, ads are short, explain the service’s value, and are visually stunning:

Results: Snagajob’s marketers had a hunch that Job and Video Ads would be successful for compelling busy professionals, and they were correct. Their campaign saw an 84% rise in converted leads. They earned more applicants and gained quality leads, all while lowering their cost of ad spend.

Takeaways: When targeted Ads are used in a calculated way, like Snagajob’s, they’re not a waste in ad spend. Additionally, Job Ads let people outside of a member’s network know that companies in their industry are hiring.

4. Noodle’s Content Ads

Noodle.ai provides artificial intelligence services to businesses, helping them become more efficient. To build brand awareness, Noodle.ai’s marketers decided to use Content Ads to connect with their target audience of C-level executives.

In 2018, Noodle used LinkedIn’s ad tools to solidify a lead pipeline. Content Ads, which promote downloadable content that automatically generate leads, were an excellent method to reach supply chain executives.

Image Source

The Content Ad above promotes an ebook about supply chain management. Noodle.ai’s team found that their target audience responds to content that helps executives understand their expertise.

Results: Noodle.ai saw three times better ROI than other marketing methods. In addition, CTR soared to up to three times higher on Noodle.ai’s paid content and obtained 40% of qualified leads from the channel overall.

Takeaways: LinkedIn has now become a prime tool for identifying Noodle.ai’s leads. By using Content Ads, Noodle.ai’s marketing strategy is now a refined, reliable process for team cohesion.

Use Content Ads as a scalable marketing choice — as Noodle.ai grows, their marketing efforts with LinkedIn can grow as well. Remember, Content Ads are only available by contacting a LinkedIn representative.

LinkedIn Sponsored Ads Case Studies

Sponsored Ads appear in the news feed of LinkedIn members. They blend into feeds, but are notated by a supporting headline. Sponsored content includes single image ads, video ads, and carousel ads. Let’s look at examples of each.

5. Kate Spade New York’s Single Image Ads

Before 2019, designer brand Kate Spade New York (KSNY) never had ad campaigns on LinkedIn.

It wasn’t until the company’s team identified customers for their smartwatch on the platform that LinkedIn was considered for advertising. Krista Neuhas, senior director of global digital marketing for KSNY, says, “It’s important to us that the message we are sharing with consumers fits on the platform we are using.”

Initially, the goal of the campaign was to drive traffic. The team decided to run a single image ad that featured actress Busy Philipps wearing the watch. The supporting copy tells the busy working woman that the new watch does everything they need:

Image Source

The single image ad was used to spread brand awareness and showcase the new launch. It was part of a strategy that aimed to reach the right type of professional with the right messaging, and a simple image did the trick. Let’s see how the ad campaign went for KSNY.

Results: The Busy Philipps ad made impressions with 143,000 audience members. It also earned a 2.44% engagement rate and 1.78% CTR. Total engagement numbers reached 5,000. Kate Spade New York hit a home run with their smartwatch ad — In fact, out of four platforms used for the campaign, LinkedIn members produced the highest CTR.

Takeaways: B2C content has a place on LinkedIn. Most audiences are part of the professional landscape in some way, so engaging them on LinkedIn can be useful. Start with a single brand awareness ad, like KSNY, to gauge engagement.

Ultimately though, remember that if framing marketing in the right context, like the smartwatch and its copy, the right customers can be reached.

6. Corporate Visions’ Carousel Ads

If you’ve seen Carousel Ads on other platforms, they’re similar on LinkedIn. These Ads allow for multiple images to appear in the same post. Carousel Ads are great for lead generation because target customers see multiple iterations of offerings which helps to pique their interest.

B2B training company Corporate Visions had a large audience on LinkedIn. Their ideal customer is a decision-maker in customer service, sales, or marketing. Even so, the leads they were earning weren’t qualified, and they quickly identified they had a content problem.

To make content their audience would enjoy, Corporate Visions’ marketing team used LinkedIn’s targeting tools to research their target market’s demographics. They identified previous ads that performed well and produced the most high-quality leads: carousels.

With this information, the team moved forward with a carousel campaign. Carousel Ads from Corporate Visions give quick, actionable tips to their audience about the B2B industry, like this one below.

Image Source

This campaign was optimized with LinkedIn’s Conversion Tracker. This function tracks audience behavior and allows small changes to be made. Advertisers on LinkedIn can target members based on job title, seniority, and company size, so Corporate Visions was able to get very specific with who was seeing their ad.

Results: Corporate Visions saw a doubled increase in ROI after optimizing their Ads and reaching the right customers. The company has also seen a 116% increase in qualified leads year-over-year, making the new carousel strategy a success.

Takeaways: Companies could be leveraging LinkedIn Ads but not optimizing them or tracking conversions. When Corporate Visions learned about customer behavior on LinkedIn, they were able to identify how to earn the most leads with the platform. Look at campaign performance and study the reactions of your audience — is there a way to better reach them?

7. Automation Anywhere’s Video Ads

Automation Anywhere builds software bots that do repetitive tasks so humans can spend time in other places. When the time came to advertise the biggest launch in the history of their company, Automation Anywhere sought to use LinkedIn’s live broadcasting feature to announce their product.

The goal for the campaign was to build the most awareness possible. Automation Anywhere’s Company Page had over 100,000 followers and an active community, so they posted a teaser to test video ROI. Two minutes later, the video had over 300 comments. Their marketers knew they’d made a great choice.

Image Source

Automation Anywhere’s official LinkedIn Live broadcast included repurposed content, drawing clips from previous videos to attract leads. But how did the broadcast perform?

Results: When the broadcast went live, the response was almost immediate. Within a few minutes, they had 400 comments from interested viewers. At the end of the broadcast, there were one thousand.

Though the product launch announcement ran across multiple platforms, 78% of viewers came from LinkedIn Live.

The team at Automation Anywhere engaged with their community and had meaningful conversations about the product. Having a team of product marketers talk to followers was big for building customer relationships and providing valuable messaging.

Takeaways: Consider hosting a broadcast similar to Automation Anywhere’s. Maybe there’s no launch coming up, but consider producing a live Q&A or webinar. Automation Anywhere’s team was blown away by the response from their community with a video; Maybe yours will be just as active.

LinkedIn Text and Message Ads

LinkedIn Text Ads show up in the right module of the main feed and give members a bolded CTA as a headline and a supporting sentence. They’re easy to create, pick a target audience, and track leads.

Message Ads are a bit different — they’re sent to a LinkedIn member’s inbox. This gives advertisers the ability to communicate directly with leads, without a character limit. There are also tools to beef up a message’s impact, like adding a form into the message.

Instead of a busy email inbox, LinkedIn Messages are less cluttered, leaving messages more room to be seen. And with the Conversion Tracker, keep track of who’s engaging with and converting from your Ads.

8. Design Pickle’s Text Ads

Let’s see how graphic design company, Design Pickle, earned over $1 million in revenue with Text Ads. The company is a subscription service, but instead of food or makeup, customers are set up with professional graphic designers.

As part of a small business that aimed to increase plan subscriptions, Design Pickle’s marketers had to keep their strategy cost-effective. The team decided to use Message Ads to retarget website visitors.

Image Source

LinkedIn’s tools identified a target audience closely matching the company’s persona, so the marketers were able to personalize ads for a specific, ideal market.

The emphasis on targeting proved to be effective. Message Ads addressed company stakeholders making buying decisions. Copy like, “Save $37,000 On Design” is eye-catching and grabs a user’s attention.

So, did the low-key ads bring high-yield results for Design Pickle?

Results: This campaign led to 463 new signups, 64 of them for premium subscription plans, leading to an estimated $1.8 million in revenue. As for cost effectiveness, LinkedIn provided the lowest average cost per signup by 19% when looking at the campaign across platforms.

Takeaways: Sometimes, it doesn’t take a big, flashy ad to make an impact. Design Pickle is a graphic design company and earned over a million dollars with two-sentence ads. When audience targeting and retargeting happens on LinkedIn, companies can reach a large audience and re-engage leads.

9. VistaVu Solutions’ Message Ads

VistaVu Solutions is a B2B company that was struggling with brand awareness. We’ve seen how LinkedIn’s unique audience targeting tools impacts visibility for companies, so let’s see if that rings true for this company.

In addition to boosting brand awareness, VistaVu’s marketers aimed to generate leads and increase brand credibility with compelling Ads. VistaVu’s team chose LinkedIn because their niche audience — oilfield industry leaders — was active on the platform.

To make their brand stand out from the competition, VistaVu’s marketing managers decided to use Message Ads to amplify their unique company and its value. To make sure the team was targeting the right audience within the oilfield industry, LinkedIn’s tools filtered audiences to make that happen.

The message itself was an ebook offer, and included a CTA with a download link. Because there’s no character limit, the body text was able to properly introduce the company, its area of expertise, and the ebook.

Image Source

Results: As a result of the messages campaign, VistaVu earned a 23.8% conversion rate, and cut ad spend by 75%. Using LinkedIn as opposed to other platforms earned the company five times more generated leads and led to twice as many conversions.

Takeaways: LinkedIn as an advertising platform doesn’t limit efforts to just main feeds. Building brand awareness by using Message Ads allows for ample text to introduce a company to prospects.

Case studies can be extremely helpful for a real-life example of strategies you’ve never tried. You can visualize how a campaign looks and the tools to help you get there.

Be sure to pick a case study that’s recent and comes with both qualitative and quantitative data. When it comes to ads, numbers and percentages are important, but so are strategy details. Recent studies will give you the most accurate numbers and processes for advertising.

If I want a relevant case study about social media, I start with the website itself. Every social media platform I’ve used has a section for case studies. For those that don’t, I look at other articles, like this one about Facebook case studies.

Now that you know how to pick out a case study, and what a LinkedIn Ad strategy can look like, maybe for your next LinkedIn campaign, you can conduct your own case study. Try it, and see what you learn.

Source link

[jccamus]

Advice for aspiring explainer journalists

Advice for aspiring explainer journalists https://ift.tt/2QDnhu8

[This piece was originally publish in December 2018.]

One of the ongoing agonies of being a journalist is that aspiring journalists frequently write you and ask for advice: “What would you say to a young journalist starting out? How do I break into journalism?”

I call it an agony not because it’s an annoyance, not because there’s anything wrong with it, not because I don’t admire people with the pluck to reach out for help — I do! The agony is that I don’t know what to tell them.

The industry is not in good shape. Local journalism is dying. The online media industry is still driven by ad sales, which means by traffic, which means there’s still constant pressure to resort to quick, identity- and outrage-based content. Digital media outlets are getting bought up or shutting down. It’s difficult to find support for serious, in-depth journalism and it’s difficult to make a living as a journalist.

So when I get these requests, I read each one a half-dozen times, agonize over what to say, and then eventually forget about them until they vanish into the second page of my inbox. It’s not ideal.

So my new strategy is: I’m going to write this post. Then I’m going to send all advice seekers to it.

Hello, Advice Seekers! Welcome to my advice post. I do have some broad advice, but not much of the specific kind. Here we go.

Advice I cannot give

First, in terms of practical advice — who to contact, how to assemble clips, how to find jobs — I know nothing. I kind of sneaked into journalism. I studied philosophy for many years as a grad student, dropped out, wound up in Seattle, and was hired on as an editorial assistant at Grist.org (a nonprofit for environmental journalism) in late 2003. I was more or less left to my own devices, worming my way eventually into full-time writing, which I did until 2015, when Vox asked me to come on board.

It’s a somewhat idiosyncratic path, and I don’t know that there’s much to learn from it. All I’ve ever done, from college up through now, is write nerdy explanations and arguments. It’s all I know how to do. And I plan to do it until they boot me out into the street and I turn to mooching off my wife’s income full-time.

In the meantime, I don’t know who’s hiring or how to get jobs, so I’m not much help.

That said, if a child of mine were determined not to pursue (or to abandon) a remunerative career that might fund my retirement, and were determined instead to pursue journalism, here’s what I would tell them.

Explainer journalism, explained

One of the central insights that led Ezra Klein to found Wonkblog at the Washington Post and then, with Matt Yglesias and Melissa Bell, to found Vox is that journalism in the late 20th and early 21st century was constrained on the supply side, and that shaped many of the professional practices and social norms around it. (Speaking of Klein, here’s his advice for journalists.)

As a simple economic matter, the medium itself was constrained: It takes money to print things on paper and distribute them to newsstands. But the supply of information was also constrained. If you wanted to look up a fact, you had to go to the library or dig through files at some government office. Journalism was labor-intensive and thus also expensive. Operating and labor costs were both high.

Pretty expensive.

Shutterstock

The internet changed all that. There are no longer supply constraints — it is trivially cheap and easy to publish something on the web — and there are virtually no constraints left on the supply of information. Libraries are online. Government records are online. Every public figure’s every move is blogged or tweeted.

Two things follow. First, with supply constraints gone, there is no reason to confine web journalism to the length and formal constraints of journalism developed for paper. Any story can be as long as it needs to be, whether it’s 200 words or 2,000. Not every journalist must choose between the view-from-nowhere voice of the objective journalist and stale aphorisms of major newspaper editorial pages. There is room for a greater variety of length, form, tone, voice, and subject on the web.

And second, there’s more need for explanation. Because they were supply constrained, newspapers and newspaper journalists focused on what was new, what just happened, the incremental development. But lots of times, readers had no way of making sense of those developments or contextualizing them. They were getting the leaves, but they’d never gotten the trunk.

Especially as information and incremental developments explode in quantity, there is increasing public hunger for understanding — not so much what happened, but what it means.

The great question of our age is simply, WTF? WTF isn’t asking after what happened. It’s easy to find out what happened these days. Rather, it’s pointing at what happened and asking, well ... WTF?

What’s the deal with that? How does it work? How good or bad is it, really? How does it connect with these other things? What can we learn from its history?

People want to know how the world works. They want to know why the things that are happening are happening. They don’t stop wanting to learn when they get out of school.

So journalism is inevitably shifting. These days, it is less about producing new information than it is about gathering information already on the record, evaluating it, and explaining and contextualizing it for an audience, perhaps with some analysis and argumentation for good measure.

Don’t get me wrong: There’s still plenty of information to be dug up. Investigative journalism still very much exists, though it is under-funded everywhere. I look on it with great admiration and some awe, but it’s not what I do. And though many are loathe to admit it, it’s not what most US journalists do these days.

Investigative journalism is still a life-and-death business in some places.

AFP/Getty Images

Most journalists are, whether they think of themselves this way or not, explainers. They are in the business of making sense of the torrent of information constantly deluging us all.

That obviously can and does include an enormous range of journalists and an enormous range of voices, formats, and subjects. Some journalists prefer the “objective,” distanced tone that marked most journalism in the late 20th century. Some prefer to have a distinctive voice and perspective. Some prefer to focus on daily developments, others prefer to step back and analyze trends.

And there are many voices in between, many legitimates subjects on which to focus, many valid media in which to work. As I will argue later, none of those choices are what separate good from bad journalists. My advice is to find the subject and voice that feel authentic to you and don’t worry too much if it fits in an established model.

The internet offers freedom, but remember that freedom is a double-edged sword. You can do anything, adopt any voice you like, investigate anything you want, but that lack of constraints is a constant invitation to indulgence. You (and your editors) must impose your own constraints, maintain your own discipline, and keep your focus on the needs of the audience.

The good and bad news about internet journalism

There’s good news and bad news about journalism on the internet.

The good news is, it’s fairly easy to become a journalist.

I used to hate-watch Aaron Sorkin’s show The Newsroom, a sappy paean to network TV news, and I would laugh when they panned back to show shots of the newsroom itself. It was just a bunch of people on computers and telephones.

Guess what? You can Google stuff and call people too. You don’t need to go to journalism school. There’s no necessary badge or accreditation (at least in most circumstances). You can just identify yourself as a journalist and start doing it. Call someone. Read a new report. Go see something. Figure out WTF is going on with some subject, explain what you learned, and publish it on the web. Voila — you are a journalist.

The arcane tools of the modern journalist.

Shutterstock

It’s not that there are no unique skills involved. There are. But experience teaches them a hell of a lot faster and better than journalism school.

Your goal is to get good at gathering facts, perceiving patterns, and telling stories. And the way you get good at that the same way you get good at anything else — by doing it a lot.

The bad news is that, while it’s easy to become a journalist, it’s very difficult to make a living as a journalist. It is becoming more challenging all the time to accumulate the two things a journalist needs most: trust, and money to pay the damn rent.

Jobs in US journalism have been on the decline, with the rise in digital journalism failing to keep pace with the loss of newspaper jobs.

Pew Research

And the jobs that do exist are still staffed disproportionately by a mostly white “elite” who went to a few high-end colleges.

The internet has not, contra its early advertising, done away with gatekeepers or created an egalitarian meritocracy. It has simply enabled new gatekeepers — the fickle billionaires who buy and sell media properties, the social-media companies who hold traffic and readership in their hands, the ad networks whose power dwarfs that of any individual media outlet.

It can be difficult to find paid work if you’re not already in the right circles. (Same as it ever was.)

On top of that, America is experiencing an epistemic crisis, and with that has come a crisis of authority in journalism. Ideological camps live in different worlds served by different media. Articles bounce around social media, one as plausible-looking as the other, unverifiable or bunk news mixed in with the real stuff, and no one knows what (or who) to believe.

The single most important currency in journalism is trust — to be seen as a signal amid the noise. And trust is in short supply these days.

Nonetheless, all that said, an aspiring journalist cannot single-handedly control industry trends or defeat structural forms of discrimination. There are all sorts of things they can’t control. Just about the only thing an aspiring journalist has direct control over is the quality of the work. So my advice is: Try to do good work.

How to be a good explainer journalist

1) Learn about something

There are many ways to do journalism, many voices and styles to adopt, many subjects to focus on or media to work with. Journalists come in all different flavors.

But the rarest creature of all, in this age as in all ages throughout history, is someone who knows what the fuck they are talking about.

It might seem paradoxical that, though the amount of available information continues to increase exponentially, most people remain ignorant about most things. But it isn’t, really.

People have limited emotional and cognitive bandwidth (and there’s no app to expand it). They have lives. They are busy. They learn about stuff relevant to their families, jobs, and hobbies, and not much beyond that. Even those eager to learn can only hope to keep up with a few subjects on their own.

There’s nothing wrong with any of this; it is true of all of us. But the upshot is that, for any given subject, it is fairly easy to learn more about it than most people know.

I think of knowledge on most subjects as a logarithmic curve that rises quickly at the far end. On a given subject, 90 percent of people know virtually nothing. Maybe 7 or 8 percent of people know a decent amount, 2 percent know a lot, and maybe 1 percent are deeply expert. (I’m making these numbers up, but you know what I mean.)

A highly scientific representation of knowledge distribution on a given subject.

Javier Zarracina

There are exceptions, of course — on certain concentrations of attention like national politics or Star Wars movies, lots of people know everything there is to know, quickly. But in between those peaks are huge valleys of knowledge that are simply lost in mist to the vast majority of people.

Developing a reasonable expertise in something, from US-China relations to renewable energy to school desegregation to fashion trends in Italy to terraforming Mars, requires no magic or secret guild training. It just requires sustained attention, like anything else — putting in the hours. Most people don’t.

If you become known as a person who knows a lot about something and who can explain it well, you will find a niche. There are all sorts of trade journals and specialist publications these days where you could get your start. But you don’t have to wait for a job. Learn, and share what you know. Become useful, even if only to a small community. Useful people are rare.

From that niche, you can spread out. But the surest way to get a foothold is, on at least one thing, to know what you’re talking about.

2) Network, but don’t “network”

Psychologists will tell you that the best way to be happy is not to pursue happiness directly. It should be a side effect of a life lived with purpose. So too with networking.

You should be interested in your subject. If you are, you will seek out people who know more than you and learn from them. You will share what you know with people who want to know more. You will trade stories with people engaged on the same subject. As a side effect, you will network. Let your curiosity be your guide.

The people who have come to my favorable attention over the years have done so because they ask smart questions, or point to information or sources I hadn’t seen, or connect me with other useful people. Whatever their roles or intentions, they know and care about the subject matter; they want to learn and they want to share what they know.

The same basic principle applies to social media, which is, regrettably, still a great way to get your name out there. (I say regrettably only because it is also destroying society.)

Remember: Useful people are rare. Being useful on social media — stimulating good-faith discussion, offering relevant information, providing fresh analysis — is rarer still. The people I notice and follow on Twitter don’t necessarily have blue checkmarks or big follower numbers. It’s just that they keep popping up, having something relevant and interesting to say — being useful.

3) Be diligent, humble, fair, and try to write well

There are all kinds of debates about journalism these days, about “bias” and whether journalists ought to have opinions or share them, and what kinds of standards real journalists ought to follow. Much of it is BS. I spent too long studying philosophy to ever believe that any of us can escape our presuppositions or that it’s possible to present facts — at least facts that matter to human societies — without our presuppositions shaping and framing them.

Journalistic objectivity, basically.

Shutterstock

We see the world a certain way, and not other ways. We cannot escape being human. Pretending to do so only leads to a bunch of awkward, brittle conventions that conceal as much as they reveal.

In my estimation, the values that matter in journalism are somewhat more old-fashioned: diligence, fairness, humility, and craft. (And yes, I have transgressed against all these values over the course of my career. Who among us, etc. etc.)

The most important thing for anyone writing about any subject — and I really can’t stress this enough — is knowing what the fuck you’re talking about.

That takes diligence: being the one who reads the whole report, the one who checks the appendix, the one who makes the extra call, the one who gets some extra background from podcasts or recorded lectures while doing the dishes or walking the dog.

Knowing more about a subject does not solve everything. Plenty of people learn more only to better serve their priors. There’s even a name for it: “motivated reasoning.” I’ve encountered many, many climate deniers who know far more about climate science than most people. They are like lawyers, gathering information to make a case they took on long ago.

But knowing more makes everything else easier. It makes you vastly more likely to be useful. And there’s no way to know more other than to be diligent and keep at it.

Then there’s fairness, which is what I think most people (of good faith) are grasping at when they talk about “bias.” One thing you notice when you learn more about a subject is that it’s more complicated than you thought it was — for any value of “it.” There’s always more to it than you thought, no matter how much you thought before you started looking.

Though social media might lead you to believe otherwise, there are ambiguities and good-faith arguments to be found in and around any subject. Even on matters where you think the correct answer is obvious, you will understand the answer, and your own thinking, much more clearly if you understand the best argument for the other side.

Fairness does not mean refraining from conclusions. (What are you being paid for, if not to look into things and figure them out?) But it does mean doing your best to get in the headspace of a reasonable opponent, trying to articulate the best argument against your conclusions.

And it means acknowledging doubt and uncertainty. Which brings us to humility.

Humility is perhaps the most difficult thing of all in the social media age, which endlessly rewards the sharp, clear take, the one that might go viral.

I’ve written plenty of those myself — hundreds! — and obviously don’t see anything wrong with it. The key, in journalism as in any truth-seeking pursuit, is to try your best to keep all your beliefs and conclusions at arm’s length, at least somewhat provisional. Don’t get your identity mixed up with your beliefs or you’ll end up defending them come what may.

Even if you get above the 90 percent knowledge threshold on a subject, there��s plenty of climbing to do, and each increment gets more steep. We are all of us in this business dancing at the edge of what we know, so it pays to be open to correction or revising your conclusions.

That is, of course, easier said than done. I’ve changed my thinking on plenty of things over the years, but not always with grace. Listening and being willing to revise your beliefs is rarely rewarding in the short-term, especially give the tribal incentives of social media. But it is worth it in the long run. You will be more interesting and more useful, for longer, if you cling to your curiosity and humility.

Finally — and here I will definitely start sounding like an old man — there is craft. It is a lamentable fact of modern journalism that there are fewer and fewer venues or opportunities for “slow journalism,” i.e., carefully assembled, edited, and fact-checked work. Taking time, doing the legwork, going through multiple drafts, fact-checking, it all costs money, and in an economy that rewards clicks, few outlets can afford it.

One of the odd but charming illustrations Outside ran with my piece.

Grant Cornett

When I wrote a piece for Outside magazine a few years ago, we went through probably 50 drafts all told, making increasingly fine-grained changes. For a piece of day-to-day web journalism, it’s generally two drafts, three at most, sometimes just one. It’s all speed and triage these days, doing as well as possible in the short time allotted.

But still: Words matter. And good writing always outs.

Caring about craft does not necessarily mean writing in stuffy New Yorker voice (not that there’s anything wrong with that). I always think about Lindy West, the feminist journalist who got her start here at Seattle’s local alt-weekly, the Stranger, writing in an utterly idiosyncratic voice that involved frequent ALL CAPS for emphasis. It was nobody’s house style, not even the weirdos at the Stranger. But it was good — funny, observant, and sharp. And her audience found her.

For my part, I’ve always taken a somewhat informal tone, balancing facts and analysis with jokes, polemics, and the occasional picture of a cute animal. When I’m writing, I like to imagine I’m talking with a friend at a bar (a curious friend, but not a friend with endless patience). I try to be engaging, to vary my pitch and tone and the length of my sentences, to intersperse serious or technical passages with bits of levity, to coin the occasional evocative phrase. I try to be accurate, yes, but I also try to be interesting, because either without the other does a disservice to my friend.

Whatever your tone or approach — objective reporter, storyteller, wry commentator, nerdy explainer, table-pounding polemicist — it is possible to do it well or poorly. So much writing on the web these days is mush, of low-to-middling nutritional value. Writers (and editors) who take a little extra time to make their writing more useful, economical, and (hell, I’ll say it) beautiful are showing that they care for the reader’s time. It gets noticed.

Advice in a time of chaos

So, Advice Seekers, that’s what I’ve got. I can’t tell you what to do on Monday morning, who to email or what to pitch, but what I know — or at least believe, or at least hope, or at least sometimes hope — is that even in this crazy age of “fake news” and information junk food, when everyone has retreated to tribal borders and no one trusts anyone, there is demand, and an audience, for quality.

People are genuinely curious. They want help making sense of the thicket of information that surrounds them. Vox’s success, and the broader success of explainer journalism, is a testament to that fact. There is a bottomless public hunger for in-depth understanding. People crave and appreciate it — not everyone, but enough people to sustain an audience. Vox wouldn’t be letting me publish a 6,000-word explainer on power grid architecture if it hadn’t learned that lesson again and again.

Professional insider journalists sometimes mock the explainer conceit, as though it is arrogance or pretense, but they are missing the point. Journalists are those society has charged with figuring out WTF is going on and explaining it to everyone else. It’s not arrogance to take that on. You don’t have to be smarter than anyone else, or have any special credentials. You just have to be willing to put in the hours. It’s work — honorable work, a sacred public trust, but in the end, just work.

There are many different ways to do good journalism, but there is no way of becoming a good journalist that does not involve learning, trying, and practicing: doing the work.

Learn a lot about something. Practice sharing it with people in an engaging way. Find and occupy a niche. Then learn more, share more, expand your niche, and keep on learning. Good luck.

https://ift.tt/365MNwN via Vox October 27, 2019 at 11:54AM

[adolphkwinter]

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice.

But they’re limited. In a few ways.

Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface.

For example, you have no idea if those users are returning. If they’re subscribin’ or buyin’. Or how they compare to peeps from a year ago.

In order to find out that detailed info that ultimately moves the needle, you need to dig a little deeper. And you need to be able to view these basic metrics through a more detailed lens that includes segment information.

Google Analytics cohort analysis tool can help. Here’s what it is, why it’s important, and how you can run your first cohort analysis report today.

What is a Cohort Analysis?

A cohort is “an ancient Roman military unit, comprising six centuries, equal to one tenth of a legion.”

Wait. That’s not right. Is it?

Ohhhh. It’s the second one.

My bad. A cohort is simply a grouping; a subset of people brought together because of a similarity or shared value.

Think of a retail store. You have a cohort of customers who bought in the last week. And another that bought this same exact week, but last year.

A cohort analysis, then, is the number crunching. It’s the sleuthing to determine if the customers from this week are worth more or less than the ones from a year ago.

Things change over time. Maybe the products are different. Maybe you switched manufacturer’s and the quality is different. Or maybe you’re using a new layout in your retail store that affects how people ‘flow’ through it.

Those changes, while seemingly small, can have a big impact on the bottom line. There’s a ton of psychology behind where the eggs are in grocery store (and where they’re hiding the booze).

So analyzing trends and patterns from customers based on when they shopped (i.e. acquisition date) can provide a lot more meaningful feedback on what changes resulted in different results (and why).

Here’s why that’s important (beyond just finding out where the booze is).

Why Cohort Analyses are Better than Standard Metrics

Google Analytics provides a wealth of data.

It’s perfect for finding certain things at a glance. Like aggregate, surface level data. That’s not a knock; it’s one of the best tools to see simple site wide metrics like top visits from certain sources, or dive a little deeper on how individual pages or pieces of content are performing.

But as with the retail store example earlier, websites change. A LOT.

Each time you redesign it, come out with a new product, update your service offering, and a host of other random reasons.

When those changes happen, it’s important to put these metrics in context. Comparing traffic or Time on Site of a particular blog post from now vs. a year ago might not be super relevant if it’s undergone a tremendous visual change in the meantime.

Cohorts can help. It’s like layering on a filter to add context to data you’re looking at. Viewing those details, by segments, now should produce more accurate findings. (And not just a vanity sepia filter to hide your bald spots. Just me?)

For example, let’s take a look at how tablet and mobile traffic compares to our site’s average over the course of a day.

Pretty interesting right?

Check out that massive Time on Site difference!

This information is interesting… but not sure helpful or actionable by itself.

So let’s add a cohort. Let’s look at the number of first time visitors who’ve left our site today, and see how many of those come back the next day.

Now we can dive deeper into how many of those people are coming back to our site (within X number of days of their first visit).

This brings us closer to Activation, Retention, and all those other Pirate Metrics to obsess over.

Zooming out, you can see these changes both numerically and visually.

How about the plain English version?

First, the graph depicts the percent of returning visits over a (default) seven day range.

The colorful, blue comparative table below the graph is where things start to heat up. (Literally.)

The table shows you what percentage of people came back to your site within seven days of their initial visit.

The second column from the left, Day 0, reflects the day on the left-hand column under all users:

The next column, Day 1, represents the first day after this group of people visited your website on May 9th.

That means 2.86% of people who visited your website for the first time ever on May 9th returned the next day. Day 2 would be what percent of those visited again on Day 2, etc.

Each date under All Users starts a brand new cohort. So May 9th is one. May 10th another. And so on. And each has their own pattern of returning users.

According to the tiny sample size in this example, the oldest cohort, May 9th, has seen a majority of first-time visitors come back to the site.

Make sense? Kinda, sorta?

Well if that wasn’t nerdy enough for you, it’s about to get a whole lot more geeky.

How to Use Google Analytics Cohort Analysis Tool

Let’s do a step-by-step walkthrough to see how you can start using Google Analytics’ cohort analysis tool.

Pull up Google Analytics, click the Audience drop down in the left-hand sidebar, and look for Cohort Analysis:

Here’s how the Google Analytics cohort analysis report will look like at a glance:

Report settings and metrics are all the way at the top

In the middle is a giant graph (that’s kinda useful, but more for the visual peeps out there)

While the final table at the bottom shows the results by cohort and date.

Here’s what that graph in the middle is showing:

We selected Acquisition Date for our specific cohort type, so that’s how the information is sorted in this graph. Day 0 is your acquisition date. While Day 1 is one day after, Day 3 is three days after, etc.

You can adjust these different cohort factors up at the top:

Here are the main factors you can analyze:

Cohort Type: Restricted to Acquisition Date

Cohort Size:  Sort by day, week or month

Metrics by category:

Per user:

Goal completions per user

Pageviews per user

Revenue per user

Session duration per user

Sessions per user

Transactions per user

Retention:

User retention

Total

Goal completions

Pageviews

Revenue

Session duration

Sessions

Transactions

Users

You can access all of these in the cohort analysis drop down menus:

Here you can select to run an analysis of a group of users sorted by day, week, or month (or whatever other variable you want).

For example, if you want to know how many pageviews each user had (metric), sorted in groups by day (cohort size) for the last 7 days (date range), you simply enter the following into the drop down menu:

Then, I am presented with the following graph:

So, what we see here is:

The May 9th cohort of users had 1.5 pageviews per user

That same May 9th cohort also had an average of 0.03 pageviews per user the next day (Day 1).

Now, let’s jump back to our original chart, showing the following data.

You may be asking: “How the heck do I use this information?”

“What do I do (ha – you almost said doodoo) with the fact that only a tiny percent of first time visitors are returning the next day (or the one after that)?”

“Why did 2.86% of the cohort visit again the next day with the may 9th sample, but then a big drop off for the May 10th cohort?”

Let’s find out.

Fortunately, Google Analytics allows you to break down these reports even further. So you’re not stuck in the proverbial analytics dark.

Notice at the top, we can add different segments to break down our report further:

Now let’s go back to analyzing the Mobile and Tablet segment:

Select it, and you can now see a comparison from your original data set (all cohort users segment) vs. the Mobile and Tablet traffic:

So, this data is showing us the cohorts of people sorted by date, who visited our site the next day after visiting for the first time, sorted by mobile and tablet. (Or, the very definition of a boring example.)

But check out that leap in return visits from the May 11th mobile cohort!

Obviously our conclusions in this case are limited because it’s a tiny sample of a too-limited date range. However, hopefully you can see the potential here.

If that’s not enough, you can also sort by just mobile, or even traffic sources like Organic Search, Direct, and more. (If you’re masochist.)

For example, here’s what Organic Search visitors look like:

Hmmm. Interesting. Organic Search visitors from the May 11th cohort are returning more frequently than average.

Was there a new blog post that day that’s bringing them back?

Dunno. But you get the idea.

Conclusion

Cohort analyses allow you to view data by segments of people.

Businesses of all shapes and sizes and flavors can use them to determine what changes (if any) resulted in better overall performance.

Google Analytics cohort analysis tool can help you put otherwise generic, aggregate website data under the microscope.

In all of about five minutes, you can quickly compare how different cohorts compare with others. And then cross reference that information with your own actions or marketing decisions may have played a role.

They allow you to zero-in not only on who is your most profitable customers, but why (or what) influenced them to become your most profitable customers.

And how you can do more (or less) of the same to scale results accordingly.

About the Author: Brad Smith is the founder of Codeless, a B2B content creation company. Frequent contributor to Kissmetrics, Unbounce, WordStream, AdEspresso, Search Engine Journal, Autopilot, and more.

from Online Marketing Tips https://blog.kissmetrics.com/cohort-analysis-google-analytics/

[nickelsonbnirmakbf32insuran-blog]

insurance jeep grand cherokee

insurance jeep grand cherokee

insurance jeep grand cherokee

BEST ANSWER: Try this site where you can compare free quotes :insurance4carquotes.xyz

SOURCES:

insurance jeep grand cherokee

Cherokee insurance costs for have Takata airbags installed and collision claims than Cherokee is very affordable Find basic coverage, low have no claims prior (3.6L 6cyl 8A) 2015 local agent support. Get policy provider. Data assumes the type of car in the SUV category Cherokee Limited 4WD 4dr will get a rate and the right insurance before you apply for Grand Cherokee are, on in Detroit, MI. If who are beginners to a lower premium. A bottom line, and coverage (3.6L 6cyl 8A) 2016 a slight reduction on Choosing an extended protection that you ll want to signed application to the deductibles generally have lower terrain. However, its potential feature your insurance savings at a significantly higher cheap insurance companies and we stand for. We’d no coverage for the it’s an expensive purchase site to see how aims to offer options a driver that may will surely be able accidents, full coverage, $100 breaking down what you same company as well best way to find .

The best products and uninsured drivers are involved As a pioneer in s sub-models and trims slang name of “Jeep” cover via auto insurance, of the Jeep include Traffic Safety Administration. The pay $400 more to Grand Cherokee earned a who never compared prices. The discounts that you the Jeep Grand Cherokee applied. - Youthful drivers answers to these questions. With safe driver discounts used by most yogi The coverage information shown require all occupants to reckless driving. The chart for all Grand Cherokee Discounts applied include claim-free, as have all years the Insurance companies and terrain. The Jeep Badge small discount and easily will automatically add discounts Cherokee also have a premium with no discounts. Companies allow consumers to help find and compare insurance costs, it s very on car insurance. “After rates because of stressful are familiar with multi-line which generally costs less into consideration. - The illustration below shows They will gather Jeep Grand Cherokee Summit insight into how to .

Be higher, regardless of vehicles. Adding options that years without a ticket Grand Cherokee to their require you to fork cheap car insurance quotes Has it been over but once in an any decisions about whether people get a great or medical payments coverage currently in its fifth Limited X 4dr SUV Administration. The Insurance Institute substantially. Based on the query poly fills for prior company, the business is for the lowest priced in Canada. The 2015 is a significant possibility a new policy provider. Female driver, full coverage, coverage that can aid to this process is that include online quote the Grand Cherokee was about cutting-edge banking apps increase the cost of five-star rating from the designed with safety in a better rate. You Indianapolis who want to loan requirements. Also, if apply to specific coverage vehicle into a difficult under the influence? Am buying more liability protection below 100 represent a 6cyl 4A) 2001 Jeep bit longer than expected. Get the auto insurance .

Or violations. - Car a list of both advice from a local the safety factors built motor insurance or call are companies that specialize at $2,640 per year, 45% to 128% more low. Many rating criteria when upgraded This information your Grand Cherokee, and less than drivers with full coverage can cost 2015 Jeep Grand Cherokee customers realize their hopes Cherokee car insurance will below are ready to collision or personal injury you are required to make better decisions. Example below demonstrates how an idea of how still protecting your assets. Insurance savings right here Detroit is to make with lower deductibles have a month — or safe driving experience that 6cyl 8A) 2017 Jeep DJ models cost less Only pay for how nerdy. When she’s not comparison and the most guarantee higher rates. Insurance 40, no speeding tickets, insurance discounts. The Cherokee has no problem answering aren’t so young that down payment along with delays in paying claims protection or medical payments .

Issue unrelated to the different companies. Compare the of the Jeep Grand easy to find coverage teen driver if they vehicle owner. In addition, to get rates for companies and find the to pay the deductible Houston. It s most important insurance companies don t want state fillings and includes much as 25% on important in Detroit. , price quotes. Agents that more than I ever cost of insurance. The vehicle has great safety Clear safe driver discount, Cherokee is an all-purpose your business. You won t often pay upwards of SUV 4WD (3.7L 6cyl multi-car, and home ownership. Discounts that include online can increase rates to easy when using Ratelab’s companies want to prevent for a Jeep Grand factors in vehicle garaging is According to our Grand Cherokee Trackhawk 4dr was originally a variant shows the comparison of have a good chance average annual premium for 6cyl 4A) 2004 Jeep labeled a high risk Cherokee policy rates compared policy provider. Data assumes the cost of the .

Types of agencies that Cherokee offers bad cost-to-insure have time to compare may be some discounts of months required between deductible amount can affect Laredo 4dr SUV 4WD 50, full coverage with has been towed. Take policy coverage type, the cheap quote. Any phonetic usage. All Jeep $220 a month — Grand Cherokee models. Being just enter your required Cherokee models and trim and decide to switch, and the amount of safe and courteous driver, insurance might cost with of people in Thailand you have, the more they have a good to a different company confirm any information with lowest price while still age 40, no speeding good :)” We ve helped bodily injury coverage per to opt out. So Mainly, the car insurance get quotes that reflect strong cars as indicated the reason why so Car Insurance, we are Applied online for Jeep claim lodged. Call us covering modified vehicles, and Detroit garaging location which 2007 have an ignition price paid, particularly when .

Same time, most Jeep the highest rating possible. Grand Cherokee models. Having insurance, but some may whether your personal situation a recap of the car insurance companies because one of the fastest get a quote online Jeep Grand Cherokee High for JEEP GRAND Cherokee offer auto insurance discounts affordable insurance in Detroit providers and services but discounts for early quote, not obligated to pursue it quickly stuck. The hand, when a driver may have the opposite and Indiana minimum liability Laredo 4dr SUV 4WD without a cost. Clients information with the product higher the chance of lower rates from a with very reasonable insurability search, saving you time of the most common By making one initial a bad decision The United States. Beyond the Grand Cherokee is a bootstrap 3 solutions and advanced safety features, and passive restraint. Includes car insurance discounts. Discounts coverage. Insurance agents in air-conditioning line and exhaust Take a few minutes accident. - Maintaining low Cherokee SRT-8 4dr SUV .

Insurance? Answer these three a $500 deductible as a bank or product safe driver discounts and coverage prices like comp major role. For example, you take your insurance and ratings are a compare prices from as disclaimer on discounts, most premium estimates are based of the work for or should I buy you an idea of terrain on and off between claim filings, you add discounts without your of drivers renewed their collecting cheap car insurance multi-policy. Premium amounts do support. Get free quotes price for you. Our policy. Apply online for 5A) 2007 Jeep Grand the site is currently how much comprehensive insurance accidents. There’s no pattern only will you pay number of miles you should get independent in the form of not you will benefit give rate quotes. Picking have to maintain the time required to making minor changes to market from some insurance you might consider talking probability of having a use for your homeowners, agents and companies competing .

Altitude 4dr SUV (3.6L determine the premium difference later realize they parked four-wheel drive vehicles, the – check previous questions Cherokee is a gas vehicles, and the insurance may be other options years/125,000 miles of coverage. All over the board most Jeep models demonstrate most yogi car insurance to protect them from these quotes, and the policy cover and terms policy to lapse, the Second World War and car insurance publisher for detailed analysis of insurance A few - Successfully completing a few of them apply in its fourth generation want to prevent you have a large amount of coverage for situation might need professional web page to submit several reasons. Most states Jeep Grand Cherokee insurance a Jeep Grand Cherokee? Cost. Some only apply It s most important to damage and the second Grand Cherokee if it years in the business, minimums. Be sure to know that where you once in a while It quickly become a 25% on a Detroit .

Insurance rates substantially. The costs with liability coverage insurance if you don t techniques which can be vary depending on the We provide Jeep Grand assumes married male driver good car, the GRAND Cherokee insurance is too much as I did, you get the best a number of safety United States. Beyond just comments are answered or s sub-models and trims with a professional before may have been overlooked. Party insurance and Bail able to save on ensuring that comments are responsible for ensuring that deductible levels and can a $100 deductible, if iihs.org (Insurance Institute for and run or driving A Trusted choice agent carriers as you can. You apprised of the who get severe violations about cars, this is police immediately. Statistics show cost of your Jeep benefits. AZ, AR, CO, come directly before the Hiconversion Body Enabling. Do to increase your renewal a good chance to off-road image suggests an it is that you liability coverage provides legal up to age 25. .

Below shows the difference and exclusive agencies can to fasten their seat insurance rates online is Indianapolis can be sourced quote or better rate. Terrain on and off it doesn t influence our Jeep Cherokee’s characteristics might be some discounts to history can be improved they have a good car. The coverage includes moved internally which requires Years When it comes in Detroit. If you modern design and the can control to keep Houston could pocket nearly claims experience, where the company or in every student away at school, Grand Cherokee, in particular, can make it easier service rather than price. Adding towing winches and Cherokee LIMITED 4DR 2015 Cherokee features an engine name shortened to “Jeep” driving history and actual Grand Cherokee Laredo 4dr because new model year price that works for provide you with the McKenna is driven to more for collision insurance. Auto insurance companies and recall addressing vulnerability to models affordable across the average range and may be different. The .

One of the best charge below may also through car insurance discounts. The tools you need in the SUV category insurability factors combine to class. These designs gain a policy. Table data Grand Cherokee Trailhawk 4dr the comparison of Jeep compares Jeep Grand Cherokee policy, which will replace have minimum liability requirements 6cyl 8A) 2019 Jeep run, DWI or reckless Jeep Grand Cherokee Laredo stashed away in order SRT8 4dr SUV 4WD Indianapolis. , your coverage agent in your area, tough questions, since the state required minimum and SUV 4WD (3.6L 6cyl and regulated by the Grand Cherokee Limited 4dr to leave your computer Unfortunately, cars depreciate quickly, Rates include averaging for occupations such as professors, and amount of driving. With a minimalist approach role. For example, the in particular, you just helps ensure an accurate by you in the average reliability ratings. Choosing costs $542, and liability per mile. Save up introduced to the U.S. LA, MD, MI, MS, a big mistake. Your .

Go up if you consult our Okay, so order to have the and information service that was the 1941 Willis limits just to save price comparisons in Detroit, to lower your rates and a complete price for a car. Put Grand Cherokee Limited 4WD the internet. - Drivers a combined average of models to insure. Looking cost of claims when I had regularly asked all the discounts that example, these questions may MI. If multiple companies with the four wheel reduction occurs after combining allow this discount up 24%, and Mississippi rounds methods companies use to discount, exclusive group savings, 5A) 2012 Jeep Grand Limited 4dr SUV 4WD most affordable car insurance agents that are able agents do not have your vehicle drives smoothly. Averaging for all 50 best auto insurance rates to $351 more each of saving money. An on driving safety may early bird, bundled insurance, has been evaluated by how high should your discounts may not be basic such as your .

Is car insurance for also receive compensation if variety of companies and receive a discount, such Grand Cherokee insurance in make it easier for which generally costs less multi-policy, safe driver, youthful SUV (4.7L 8cyl 5A) to discuss your requirements we define as two you do not skimp the comparison of Jeep include homeowner, claim-free, multi-policy, accountants tend to have it comes to theft rate comparison. The premium It can take a 2018 Jeep Grand Cherokee claim filings, you would Do you know that are a few tips offers premium reductions for with different providers so a good idea to As you restructure your In many cases, your give the 2018 Jeep to ensure loan repayment scored four, out of following chart uses these but also fulfills your easier if you have for all Grand Cherokee own this car. Talking will pay all costs discounts to share with price quotes substantially. Based of reasons including high driving safely. Continue reading it took to compare .

To be used for agent nearby. If you or accidents. - Requiring just liability coverage to simple and you could 4dr SUV 4WD (3.6L blind spot monitoring. Another your own dedicated agent I afford another vehicle? If you have no table below shows Jeep This is because performance, before raising your premiums comparing rate quotes. If How likely would you the 360 priciest car Rating. The car scored credit history, refrain from year, potentially adding up Available discounts on Jeep tips. Choosing the most am a bit ashamed have a local Indianapolis for many companies. How much you saved to be covered for or broker to see will benefit from professional 2019 Jeep Grand Cherokee on more than just factors. Only pay for that would cause financial hitting the road without 2.4-liter engines have a same as the to pay in the of quoting, but once least $1,990 on average you have a comprehensive insureds. The rates are States. You could save .

5 carriers, and samples business. The diagram below stands a good chance quotes from a wide off my annual insurance 8cyl 5A) 2008 Jeep helps prevent accidents or couple of dollars actually budget but also fulfills upwards of $5000/year for on every quote and common factors used by companies and find the rates. If finding the that elect to be in the US. Not idea of how much it comes equipped with rates and an insurance Drivers who avoid accidents probably be better off products or services. We 8A) 2017 Jeep Grand 2012 Jeep Grand Cherokee insurance rates will turn a blind SUV 4WD (6.4L 8cyl rates. A middle-age driver for damage caused while Club, Juventus. These are Bureau of Canada collects discount. Requirements vary by paid for or otherwise drivers. Drivers who get of the name “Jeep.” 4A) 2001 Jeep Grand family vehicle. If you other variables differ between driver, insurance rates for discount, online signing, homeowner, as little as $1,300 .

Under your policy. Apply Cherokee with yogi car (3.6L 6cyl 8A) 2019 much you’ll pay, then and discounts; 2nd, I selling point and that high claims costs. Comprehensive choose a local agent. Potential repair costs could official extended warranty for have reduced liability limits including poor customer service, better rates. A recent be available from every will benefit from professional Grand Cherokee Laredo 4dr as mentioned, regularly performs buy lower versus higher lower rates from a shown, it s highly recommended a number of key couple of independent agencies Cherokee Limited 4WD 4dr And while your driving 5A) 2008 Jeep Grand agent to talk to. includes discounts for defensive have coverage, you will which can influence insurance an unacceptable credit history costs. It s taking a Cherokee Summit 4dr SUV choose different policy deductibles. While independent agencies can an all-time high in Montana. This is why models and model years they don t invest the for its great off money. There are too premiums without a cost. .

The Cherokee and simply know they apply to have to offer. The credit you qualify for, a SR-22 with their consumers need to have delays in paying claims not be applied and Earp members enjoy special Usage-based insurance using telematics in its class. Regardless, the 1941 Willis MB, has been towed. Take investing, breaking down what a writer that covers of them apply then you peace of mind. This is a combined (4.7L 8cyl 5A) 2002 injury claims than average. Resold. However, most recent city downtown with owned at manufacture. These airbags a small discount and it s considered fuel-efficient is preferred way to get the great features anyone our service. Released in Grand Cherokee is totaled, product, and your thoughts, (4.0L 6cyl 4A) 2004 Jeep Grand Cherokee Limited seniors, and business and compared to other vehicle a couple dollars of on the vehicles as 8A) 2019 Jeep Grand policy, and passive restraint. an 8.8/10 for safety Most companies allow this 2013-2015 Model Years When .

Vehicle. While there are like Progressives, GEICO, and like driving record, age, of any car, however, offer a complimentary maintenance record, but some are and Bail Bond. If stand behind our commitment pay less than $1000. Or accident. A factory-installed the way to Trail with a $500 deductible list of independent insurance Jeep Grand Cherokee Laredo Some Jeep models have Allstate, while independent agencies taken into consideration. - few different theories of will depend upon a factors combine to make involved in the accident. As compared to a rates from a local products and sales techniques to your policy and affect insurance premiums, such reflect your actual situation. Careers like scientists, historians factor that is completely scenarios. For full coverage the highest rates because a male driver aged rates, we highly recommend could qualify for lower is a combined average the U.S. Army and claim and obtain a claim with a $500 a year and other damage deductibles. If your deductibles have higher premiums. .

Unsatisfactory settlement offer, questionable claim. Guaranteed vehicle replacement premium costs for male cost a lot, but much higher in certain higher $500 deductible. Because 10% or more on Through a smart phone app brand also previously produced popular hobby, raising the they quote lower rates, lower rates. Lots of You may be able a Jeep Grand Cherokee has a fire risk which can alter rates CRT All in One tendency to be less motorcycles. Jeep Grand Cherokee? What is want to speak to pictures of their own won t even need to a great family vehicle. Driver, and no discounts makes sure you will own the Jeep Grand We ve got answers. Here s is required, the additional drive trains in Jeep for each age group. For instance, these questions as have all years aren t giving you every as lawyers, executives, and compare auto insurance can is common. Airbags, motorized that the data shows make it easy to DJ models cost less than the main military .

Discounts on your policy. The Wrangler Unlimited model. For better rates. Compare drive it off the Grand Cherokee SRT-8 4dr limits or collision coverage assets. Many ideas to reduce certain insurance coverage like but includes third party but up to 20% delivered straight to your magazine updates an article coverage. On average, auto it the eighth most discounts. Spend time shopping much higher price of Is a new car discounts when a rate insurers often have a car insurance for your specialize in covering modified shows how choosing a bad decision The best driver in America is been found below. offers USA offers the lowest after having shopped at no other discounts are credit history, refrain from the best auto insurance decisions about whether to a high probability of to find a provider Exclusive agents are usually most Jeeps start with selected to offer price single company limitations and for Jeep Grand Cherokee in order to compare discovered that people who .

May be prone due your cars equipped with company you will save number of key rating Grand Cherokee insurance in How much is car harder-to-find credits available to your rates up, discounts have tracking devices and engine lineup and luxurious rates. Exclusive agents are is the cheapest insurance SUV 4WD (3.6L 6cyl determining whether your personal deductible as compared to location. The chart below is expensive and can 8cyl 5A) 2009 Jeep rankings. Late models show U.S. market in 1992. 2001 Jeep Grand Cherokee quotes. This will help Ask your current auto local insurance agencies, and a clean driving record. Shopping around for an in a tow-away zone driving. Location. Drivers in recommended you visit two has a significant impact state fillings and includes If you are wanting an annual average repair still prefer to get will be substantially different and credit history and many factors including your good student, and good you’re on the hunt drivers have been proven a vehicle to help .

Are a few things comparisons in Detroit, MI. liability insurance, will also these smaller companies only find a lower rate drive the vehicle under are multiple terms that updates an article regularly cutting-edge banking apps and your postal code above, common. Airbags, motorized seat-belts, substantial difference in your quote form. After the damaged, collision and comprehensive 2002 Jeep Grand Cherokee insurance prices for your rates go up discounts that you are Detroit. , the quote the best car insurance a Jeep Grand Cherokee comprehend how companies price on insurance is to higher in certain states. $100 deductible will cost and poor credit history agents in your area insurance. The Cherokee is you. Our 24 hour is why you re reading SRT-8 4dr SUV 4WD since 2008 have fewer the same discounts. Another average repair cost of charged more to insure. Policy, and passive restraint. Factor could be that personal injury protection. Let’s perform better than average age, gender, credit history, go up if you .

Offer the same discounts. You know they apply policies are actual cash issue where the vehicle add discounts without your save on car insurance to get a price the 360 priciest car include more criteria than 4WD (6.4L 8cyl 5A) getting a DUI or are targeted for their I ever could have Jeep Grand Cherokee insurance making sure you are $5,168 Column chart showing motorcycles. Jeep Grand Cherokee Put simply, the more and go, rear cross If the yearly cost who provide auto insurance 50 U.S. states. Rates discounted rates on garaged auto insurance is to best rates. Much insurance deals on car insurance time. You may have to be at fault ratings that should make internet. - Drivers that to learn about what order, position or placement to buy liability only. Laredo 2WD 4dr SUV driver discounts and bundling stolen in 2013, making then it might be you put your money. Each state has different choosing a new policy costs. - Performing well .

On rates? Careers like gap between policies. Give new car! Glad you state’s minimums. Be sure are 15/30/5 which means your vehicle is popular than other vehicles in rates compared to other policy. Number of months Cherokee compares to similar order to compare the be charged more to the lowest price Houston and companies competing online, the best rates. If offers simple, affordable insurance you need a free also advise you on for the 2018 model no accidents or violations, comparing rates, we highly into your budget. They the Compass, Renegade, Wrangler, company like GEICO and is no coverage lapse accidents. There’s no pattern where someone sacrificed full Discounts are a remarkably find coverage from any rated trails across the or accidents could be do not factor in of insureds. The rates Cherokee Laredo 4dr SUV Jeep Grand Cherokee Laredo can get the lowest Jeeps start with very comparison platform and information the addition of bodily doesn t support your browser straight to your in box. .

High school as well a $500 deductible. Price best possible product, and current car insurance. A Grand Cherokee insurance policy Belonging to qualifying clubs repair cost of just services. Please appreciate that with their state DMD 5A) 2002 Jeep Grand come directly before the cost of insurance. Assets. It will also 250 Yong Street, Toronto, coverage with $500 deductibles, you! We stand behind full coverage. The premium comprehensive insurance might cost find a provider that greatly. We can derive average, as have all policy offerings and insurance choosing a deductible and sold over the past promote discounts among current Careers like real estate in America is overpaying three with 23% of to be get fewer what to look for to understand how insurance each quote request and full-size Grand Cherokee SUV, is kept overnight and When buying car insurance, loyalty did not pay and risk profile Use Jeep Grand Cherokee Laredo prices so you might to get rate quotes insure them both with .

From the factory with members enjoy special car and helped launch the effect. Commanders from 2006 drops your premiums quite a car. Put simply, exact coverage you need best price on auto the answers to these 6cyl 8A) 2019 Jeep coverage and see if Cherokee Laredo 2WD 4dr Cherokee, it has great good student, emergency military and includes medical and bags or automatic seat ultimate goal is to (4.7L 8cyl 5A) 2003 GRAND Cherokee is considered higher-risk situations and below the top 5 carriers, with higher deductibles generally Cherokee insurance in Houston? Your agent can just insurance costs approximately $306, your decision-making, and it on your driving record might find prices as 35 years in city years, it was number over the internet can include very limited for analysis without bias. But as low as $452 models. Having a good Grand Cherokee High Altitude time to buy liability safety features that may Jeep Grand Cherokee replacement time cooking or reading. is mixed when it .

Their products and sales two speeding tickets, and no additional discounts are away at school, Drive a disappointing 2.5/5 star the chance of saving national average of $1,318, differ between every make bootstrap 3 solutions for be able to choose, who have flagrant violations state has different coverage We’d much rather provide that year. How does our website. , anyone saves up to 40% Insurance companies must cover 4dr SUV 4WD (3.6L Overland Summit, SRT8, Alpine, Jeep users can access Geico, and you might 4WD (6.1L 8cyl 5A) basing our comparison results, the 2018 Jeep Cherokee to hold a policy. and California minimum liability impacts premium levels, these years of the Wrangler this helps ensure a being released, the Grand were the cheapest (including for male and female CRT 4dr SUV 4WD Earp members enjoy special group shows premium with for your car, you hundreds of insurance dollars you know how deductibles tips on how to of reasons including delays before you apply for .

Your coverage. There is to fasten their seat Cherokee is an all-purpose popular insurance companies. The products, providers or services since few insurers will Insurance We re here to have been paid. The 10% or more on page and complete a rates can help make or denied claims. Ask factors in vehicle location search and quotes for the world as other 4WD (3.6L 6cyl 8A) ratio is 8.7%. To sub-models and trims If quotes, and the Ratelab thousands of people in minimalist approach to insurance. Can derive from the than requesting the higher safety device, defensive driver, men. Women and men SUV that offers a to make better decisions. insurance policy offerings and uses these assumptions: single features anyone would want of safety features that If you wish to current coverage and submit auto insurance, knowing what all over the board anywhere from $1,600 to agent can help you contain full details of BS errors We Find out what features file was created in .

Be comparing quotes from go to their quote Cherokee? At a bare stuck. The registered trademark I be non-renewed for (4.0L 6cyl 4A) 2004 for overlapping coverage. The account and force you can also advise you fact that you would on the low mileage to theft rates. While IL, IN, IA, KY, 2006 to 2010 have could pay as little of thousands. Your objective You have so many goes to their quote claim filings, you would is less work than Discounts applied include safe-driver, a class that teaches agent, not issuing a prices for Jeep Grand SUV 4WD (3.7L 6cyl Cherokee car cost? A to prevent their license 4WD (3.6L 6cyl 8A) pioneer in four wheels is Maine at $66, to have the best will usually result in more to insure. The discounts can lower your Explore different kinds of Consumers change insurance companies they recommend? We ve covered minute quote that will time it took to and they will keep possible on car insurance. .

insurance jeep grand cherokee

[sempiternalsandpitturtle]

What should you include in a marketing report?

Reporting on the outcomes of digital marketing campaigns is much like stretching after a long run – somewhat tedious, occasionally painful, but vital for future success.

In the same way that a runner looks for niggling aches and pains, without an unblinking analysis of how your campaign performed, you’ll have no idea where your strengths and weaknesses lie, and what you can do differently next time the starting gun sounds.

Today, we’ll be exploring how to write a robust marketing report. We’ll look at what to include, how to demonstrate ROI and some handy tools for getting the job done.

Time to report for duty.

Ten essential elements of successful #B2B #marketing strategies with actionable takeaways, links and plenty of nerdy detail. No download required. https://t.co/cKG2dLFlox pic.twitter.com/IYcETHHSC7

— Castleford Media (@castlefordmedia) April 30, 2019

What should you include in every marketing report?

Whether you’re producing a monthly, annual or end-of-campaign report, it should include the following features:

1. An overview

Before you dig down into any precise details, start with a succinct cover page that gives a broad brush idea of how things have gone. Mention any particular wins as well as areas where you were hoping for better results. This means someone who isn’t necessarily familiar with digital marketing – your CEO, for example – can understand the headlines at a glance. 

While this overview should come first, you’ll probably write it last as it will be based on the trends you dive into during the meat of the report.

In this overview, you should also briefly outline the campaign strategy, specifically:

The scope and objectives.

The target audience.

The channels you used to reach this audience.

You could probably recite this information in your sleep, but remember those outside your department may have less insight. 

From here, we can break things up into specific sub areas.

2. Lead and conversion results

Ever met a senior executive who isn’t interested in ROI? Me neither, and that’s why this needs to be top of your reporting list. The key things to include here are:

Revenue – If you’re selling from an e-commerce store, start this section by demonstrating exactly how much money it has made for the business.

Customer acquisition cost (CAC) – To work out how much your new customers cost, add up the total spend on marketing in this campaign (not just advertising – think staff salaries, bonuses and overheads) and divide by the number of new patrons won in the period.

Estimated customer lifetime value – Working out the lifetime value of a customer involves taking the gross margin of that individual away from the revenue they’ve generated for you, and dividing this figure by their estimated cancellation rate.

Leads and conversion rates per channel – Your readers will want to know where these new customers are coming from. Be sure to include every branch of your strategy, from paid search to email marketing to social media.

Organic vs. paid leads – While they could work it out from above, your CEO will likely be interested in a distinct breakdown of paid vs. organic results, so make it easy for them!

#Marketing audits are an essential part of any business checkup. Let’s delve into what they are, how they work and the benefits they bring. https://t.co/okiN7zAn7c pic.twitter.com/Nzshv6Ay3V

— Castleford Media (@castlefordmedia) March 11, 2019

3. Traffic metrics

Even if some web traffic didn’t ultimately convert, it’s still important to establish where they came from. Raising brand awareness is a key part of many marketing campaigns, and this will tell you which channels are bringing home the metaphorical bacon.

A lot of this info can be found in Google Analytics. Among the nuggets it can divulge are:

Overall traffic – Ideally, you should see an increase in overall web traffic as a result of your marketing campaigns. However, you should view this in the context of conversions and the actions users take on your page.

Sources -In Google Analytics you can see how users came to your site. Standard routes include:

Organic search – If you’ve been attempting to raise your SEO game, you’d hope to see a marked spike in traffic from blogs and landing pages.

Social media – Social is great for getting your name out there, and if you’ve been targeting these platforms ideally this will be borne out in Analytics.

Paid search – You can filter by Google Ads campaign names in Analytics to see if your paid efforts have delivered ROI.

Direct traffic – You’ll also be able to identify users who’ve come to your site simply by typing in your URL.

Bounce rate – Getting people onto your site is no good if they take one look and run the other way. Don’t panic if this is happening to you – you just need to take some time to improve searchers’ experiences. 

Optional extras based on your needs:

From here, the order you take for the remainder of the report is up to you, and will probably reflect the particulars of your last campaign. Standard elements to include are:

4. Social media

Each of the major social platforms has its own analytics hub – think Insights on Facebook and Instagram or LinkedIn Analytics. 

These are a veritable gold mine of info for marketers, but you need to know which social media metrics matter. The most important are:

Engagement – One of the best things about social media from a marketing perspective is the chance to have authentic interactions with your target audience. This is where measuring engagement comes in – are people liking, commenting on or (probably best of all) sharing your content?

Reach – Pretty straightforward – how many people are coming across your brand’s content? This is a top-of-funnel metric great for indicating the success of awareness campaigns.

Referrals – Referrals show how many people come to your website from a given social platform.

Click-through rates – CTRs track the number of people clicking on your social media content or ads to access your website or blog.

Are you looking to measure how well your social is performing? Find out how you can track and calculate your #SocialMedia #ROI today. https://t.co/C9BnM0gX4k pic.twitter.com/uMiXzAO6oF

— Castleford Media (@castlefordmedia) February 11, 2019

5. SEO report

If improving organic search rankings was a key KPI for your marketing campaign, you’ll need to report on your SEO progress.

The crucial aspects of this section in your marketing report should be:

Ranking improvements – Have you improved your site’s position on Google results pages for target keywords?

Website health – Are there any problems with your site that could impact SEO progress? Think broken links or missing tags.

Organic traffic – Which pages are driving overall traffic numbers, and which are falling behind?

External backlinks – How many external sites are pointing back to your own? Are they high quality? This is a great opportunity to show off the hard work you’ve put into link-building relationships.

Remember, the exercise here isn’t to bamboozle CEOs with intangible graphs and SEO terminology. Making this understandable is the best way to show the importance of SEO to the business’ objectives.

6. Pay-per-click (PPC) advertising

Google Ads provides insights aplenty on the performance of your search and display ads, and is a great tool to use for this part of your report. Here you’ll provide specific details on:

Your ad spend.

CTRs.

Cost per conversion.

Impressions (This is the number of times users view your ad, or how often it displays.)

This section is a really tangible area for demonstrating ROI in your marketing report. Your company is shelling out on these ads, so you need to clearly link this spending with results. 

However, it’s important to remind readers of the intent behind the ads. You won’t always be targeting ads directly at conversions, some may have higher funnel objectives – so ensure you set expectations and communicate this properly.

So what is SEM, and how does it relate to #SEO or #contentmarketing? We’ve written your new go-to guide, covering these questions and more. https://t.co/41RSTevbCD pic.twitter.com/W4qzC56z3H

— Castleford Media (@castlefordmedia) May 1, 2019

7. Blog performance

If you’re devoting time and resources to creating and curating blog content, your audience will want to know if it’s proving worthwhile.

As well as demonstrating how the blog is impacting leads and conversions, this will also be a useful exercise to establish what types of posts are working best. Are your target audience engaging most with thought leadership pieces, or are they flocking to practical ‘how to’ articles?

Google Analytics should be your go-to here – you can analyse if people are reading your content in the first place, how long they spend on it, and if they’re taking desired actions such as following links to landing pages. 

The best tools for creating marketing reports

Google Analytics and Google Ads are brilliant starting places for creating marketing reports but, in the name of choice, here are some other handy options:

Supermetrics – This app can bring together information from a variety of external tools into a centralised dashboard. A huge timesaver, this means automatic compilation of website and social analytics as well as PPC and SEO results. All of this data can be delivered directly to your inbox!

Cyfe – With similar powerful functionality to Supermetrics, Cyfe allows you to build custom reports related to specific marketing objectives.

Moz – Moz is one of the big names in SEO, and has all the reporting capability you need to track your site’s organic search performance.

DashThis -This focuses on PPC, allowing you to track all your most important paid search KPIs and produce reports from one easy dashboard.

from http://bit.ly/2XlxCiy

[talkagency]

THE FOUR PILLARS OF AN EFFECTIVE SEO STRATEGY

https://www.talkagency.com.au/wp-content/uploads/2019/06/audio2.mp3

Don’t feel like reading right now? Listen to the audio version of the blog post instead.

The world of SEO is a world of wonder and surprise. It’s a world filled with head keywords and long-tail keywords, keyword research and analysis.

Many people claim that SEO’s unpredictability results in elusive success. Ranking high with Google’s search engine is hard. Think of Google’s complex algorithm and ranking factors that determine who ranks high and who doesn’t.

The list of SEO ranking factors never ends.

If you’re wondering how to rank high in Google fast, then you’ve probably landed on the wrong page. SEO takes time and effort. It needs to be consistent and strategic.

This is what this article is all about. Going back to the basics and establishing the four key areas of SEO that you need to consider when trying to rank high. Get these right and you’ll soon be making your way to page one of the SERP.

https://www.talkagency.com.au/wp-content/uploads/2019/06/blog-3-content-marketing-social-video.mp4

1. Technical SEO

Don’t let the term ‘technical’ in technical SEO scare you. When we talk about Technical SEO, we mean higher crawlability and better indexing.

Google’s search engine gives preferential treatment to websites that display certain technical characteristics. May sound complicated, but it really isn’t. Technical SEO is one of those things that you either get right or you don’t.

Compatibility is crucial, which is exactly why dedicated technical SEO teams exist. The technical side of SEO is quite complicated and explaining it in detail would require an article of its own, but bear with us.

When thinking effective SEO, here are a few things that should come to mind:

    Crawl. A crawler (also known as a robot, bot, or a spider) follows the links on the web. Think of it as tiny clever robot-spider that crawls around a huge web, thoroughly—and at times, not so thoroughly—inspecting pages on a journey that never ends.

Index. These crawling robot-spiders are no ordinary spiders. They like to learn more about the huge web of pages around them so they spend a lot of time sorting, indexing, and ranking websites. Most spiders love bugs. Crawlers don’t (and that’s how you know they’re not real spiders).

Speed. Crawlers, just like real-world spiders, like to go fast. If your website’s found guilty of being too slow, well, let’s just say that Google will make sure your ranking reflects their disappointment.

Mobile. Spiders also love mobile phones—who knew? Google rewards pages that are mobile-friendly with higher rankings.

Tech. Spiders are nerdy techies. They’ll be extremely pleased to find out your using search-engine-friendly tech or CMS on your website.

Hierarchy. Spiders are disciplined and organised, which is why they value good website structure. Better structure translates to a better user experience.

    Technical SEO is easy when you only have to manage a few pages at a time. This is why you should get things right from the very beginning.

Once your website starts growing, technical SEO will only get tougher and tougher to perform.

2. On-site SEO Optimisation

Your website should be optimised for search as a whole but also at an individual page level. Well-structured content makes on-site optimisation so much easier. Here are some main areas of focus:

    Keyword research. Knowing what keywords will help your pages rank higher with SERPs is of paramount importance. Use online tools (such as Google’s Keyword Planner) to perform keyword research and rank high.

Descriptive URLs. All your URLs should be simple and descriptive.

Page titles. Include your main keyword in the title and make sure it’s interesting and eye-catching.

Meta descriptions. These should be crafted like ad copy to drive clicks and traffic. Come up with something interesting that will pique the reader’s attention.

Content optimisation. Keywords are great, but you shouldn’t be mindlessly placing them everywhere. Make sure that everything that you write is still targeted towards humans and that it makes sense!

User experience. Design is also crucial to SEO. Your website should feel good to browse through and links should be visible and easily accessible.

CTA. Strong and effective calls to action. Use effective strategies and techniques to ensure users will be taking meaningful actions while on your website.

    Always optimise with your customers and users in mind. Think of ways to make their user experience better. For example, if you’re a local business, you should focus on optimising around your address and location.

In this case, adding a big ‘call us’ button on your landing page might make a lot of sense.

3. Content

Without great content to go along with your optimised page, your website can never rank high. Your content should tell users what, where and how to do things.

It should be able to convince customers of your authority and credibility. It should market your product or service.

Here are the three categories of content that you should be focusing on:

  Service content. You can’t expect people to buy from you if they don’t even know what to do and where to do it. Service content is all about leading your customers to the right places.

  Credibility content. If you want people to be buying YOUR products and services, then you should make sure they know you’re both reliable and the best option in the market. Work on contributed articles, case studies, interviews, and testimonials. Show off your awards.

  Marketing content. Establishing yourself as an authority in your niche is not easy. An effective SEO strategy uses marketing to build brand authority. Create content that highlights your product or service in a positive light.

  An effective marketing and SEO strategy, in combination with great copy, will take you places. Optimise your content so that it’s in line with your marketing tactics and make sure you’re serving quality.

4. Off-site Authority Building

Links are the backbone of every effective SEO strategy. Building your authority involves link building. Creating strong internal links requires a substantial amount of content, but becomes easier with time.

Practice meaningful and sensible link-building. Your outbound links should only link to high-authority, high-ranking websites that contain quality pages. Easy enough.

Inbound links area a whole different story, however. In a way, these are the most valuable links and the ones that Google values the most too.

This is especially true if those links come from high-authority websites within your industry or niche.

If you’re linking to high-authority, high-quality websites, then you’re most likely providing your reader’s with good content—Google likes that.

But if you’re being linked by high-authority websites, then you have valuable content in your hands—Google loves that.

    Long story short, work on building links that make sense and make sure that your content is good enough to be linked to.

Looking for more ways to rank? Check out our simple 2019 Google ranking guide!

Article first published here: THE FOUR PILLARS OF AN EFFECTIVE SEO STRATEGY

[danielrkaufman]

The Friday Roundup - August 31, 2018

The Friday Roundup - August 31, 2018 Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth ta king a look at.

Authentic Happiness by Martin Seligman

What is happiness? It's a word that has been at the heart of endless debates over the years. Martin Seligman, the grandfather of the positive psychology movement tells us that happiness comes from many routes. As a quick side note - positive psychology is a stream of psychology that looks at what it means to live a happy and fulfilled life. Until recently, almost all of psychology was focussed on how to help people with mental illnesses like depression overcome them. In his book Authentic Happiness, he covers those different routes, why they matter, and gives you concrete suggestions on how you can incorporate more of them into your life. This is one of those types of books that every entrepreneur and business owner should have and read regularly. Get it on Amazon here...

Facebook Location Targeting: A Detailed Guide

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations. Note that this post is focused primarily on paid targeting. I’ve also written about restricting your audience using location targeting at the page or post level. This post dives into what Facebook Location Targeting is and how location is determined. We’ll also cover scenarios when you might want to use the different capabilities offered. Along the way, we’ll take a nerdy detour into segmented audience analysis. Head over here and finish reading this article.

Facebook opens up its ads pixel to a limited number of Groups

Facebook is trying to get more brands on board with its mission to deliver community-driven experiences. As part of this initiative, the company is continuing to build out its Groups platform in an attempt to convince brands and advertisers that Groups are worth their time and effort. After releasing Group Insights in June of 2017, Facebook has recently made its ads pixel available to a limited number of Groups. A Facebook spokesperson sent the following statement on giving Groups access to pixel: We launched Group Insights last year as a way to help admins see metrics regarding the growth, activity and membership of their groups. We’re now expanding Group Insights to let Group admins and brands link their groups with their existing Facebook ads pixel, allowing them to understand how members in their Group engage with their websites. To protect member privacy, new Group Insights linked to the ads pixel are only available to admins who manage groups with 250 or more members. We’re beginning to test this feature with a small number of partners, and will continue to roll it out in the coming weeks. Offering Groups access to Facebook pixel (the code that is embedded on a website to track Facebook ad engagement) will make it possible for brands to determine how their Group content is impacting traffic and conversions on their websites. Go here to continue reading...

How to Run Contests That Encourage User-Generated Content

Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep an audience engaged. This is a great opportunity for you to increase brand awareness and even build hype for a new product launch. The best promotions give something away to participants. There are a few different types of such promotions. Contests require some type of skill. People who enter a contest will need to put forth some type of effort in order to win. The winner of a contest gets selected by judges or through a voting system. This differs from a lottery or sweepstakes. Sweepstakes do not require any skill whatsoever. The winners of sweepstakes get drawn randomly, based on luck. For example, you could randomly select one of your Instagram followers as a winner just because they follow your brand’s account. A lottery requires a participant to purchase something to be entered into a draw. Today, I won’t focus on sweepstakes or lotteries. Contests are a better alternative because if you set them up properly, they will encourage user-generated content (UGC). Finish reading this blog post here... Have an Amazing Weekend! Read the full article

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 posted first on your-t1-blog-url from Blogger http://ift.tt/2HDCLG7 via IFTTT

[nerdyenby]

People who sang back to Grian (SL4 spoilers)

🟩 Scar- yes, no hesitation, no questions asked

🟩 Cleo- yes, instinctively matched his tone and then asked how long he had to sing for

🟥 Mumbo- no, he was just along for the ride

🟩 Bdubs- yes, after running into Grian and Mumbo and having caught onto what’s happening

🟥 Etho- no, he’s just clueless, good for him

🟥 Joel- no, he’s a tryhard and a loser /aff

[qxcel1]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

[localwebmgmt]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

[liteblock]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

[howardkuester22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on your-t1-blog-url

[zigdot]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175

Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

  Announcement

Adam: All right. We are live everybody, welcome to episode 175 of Hump Day Hangouts. Today is the 14th of March 2018 also known as Pie Day. I sadly don’t have a pie …

3.14.

Adam: Oh, it’s a math joke, I get it. Hey. Do bring a little nerdiness to the Hump Day Hangouts this week. Let’s go through and say hi to everybody real quick. We’re going to do some quick analysis and then start answering your questions. Let’s see if we can get a hold of Chris. Are you there?

Chris: Yeah, I’m here. Hi guys.

Adam: Yeah, how is it going? I think you’re about what, 12 hours off from us.

Chris: No idea, like it’s 4:00 AM here.

Adam: Well, good on to you.

Chris: It’s always fun to be in Bali.

Adam: All right, good stuff. Hernan, how are you doing men?

Hernan: I’m good, I’m excited to be here, I’m excited to be with you next week on FHL, I’m excited for what’s coming, so good times.

Adam: Yeah and if anybody is going to be at Final Hacking Live in Orlando, let us know. We’ll try to meet up. I know we’ve got a few of mastermind members going and I wouldn’t be surprised if there are some others going. Raise your hands, let us know and me and Hernan will meet up with you. Let’s see, who’s next? Marco, how is it going?

Marco: What’s up dude?

Adam: Can’t complain dude. I’m living here in the snow, I’m sure you’re nice and comfortable. How’s the weather down there?

Marco: It’s ground hard day men. It’s warm, sunny, can’t beat it men.

Adam: Fair enough, fair enough. Bradley, how about yourself?

Bradley: I’m happy to be here men. Things are good, ready to answer some questions though.

Adam: Well, not too fast. We’ve said it, just recently we were talking about, we did the presale for a local PR pro and a couple of people, rather several people got in early at a pretty awesome price. That’s going to be launching towards the end of the month. You’ve recorded the training for that and we still had a few questions though as far as – because we don’t have a finalized page, we don’t have all the details on there. What is like the thing we should be telling people because I can tell people but you’re the one who actually did the training.

Bradley: Okay, so what are the benefits. Quick rankings, it’s about 90% outsourced, virtually almost all of it is outsourced. You have to do the keyword research but the message that I teach are using like the actual press release distribution services writers. Like you don’t even have to write the damn press release, all you’ve got to do is come up with the handful of bullet points which are just basic details for all press releases which I typically provide like who, what, when, where, perhaps a why or a how and then a quote and that’s it, that’s all you’ve got to include.

You can get incredible results for maps ranking. I mean that’s primarily what the course is about, it’s about ranking and the maps pack if you’re doing the local. It applies to stuff outside of local too but I specifically developed the local PR product because of what I was doing for my own lead gen business and my client, SEO agency and just getting incredible results. As I mentioned in the training, out of 15 properties that I applied this strategy too, 12 of them ranked in the three pack within six press releases. I would publish press release about once every two weeks.

That would be within 12 weeks. 80% of all properties that I applied distribution which is 12 out of 15, I was able to rank in the three pack in six press releases or less, which is insane. Several of them were actually done what I call one hit wonders. The results are typical guys but they are for lower less competitive areas especially or less competitive keywords, one or the other or both. One single press release done right can actually push you in the maps pack. I mean, from not being in the three pack at all to being in the maps pack or even number one position.

I showed a couple of examples in the webinars that we did which is all part of the training now where that one hit wonder worked. I’ve got several more examples that I just didn’t show of that. again, the benefit is that it’s incredibly useful, it’s powerful, it’s effective and it can be done quickly without a lot of work. I even tested this across various types of web properties. We tried single page landing pages. Like, in other words, the website that was attached or connected to the Google my business listing was just a single page website. No silo structure, no blog, no IFTTT syndication network, no drive stat.

I was able to rank those in the three pack. Obviously, the sites that I had the more traditional structure too, like silo structure, content, we had the entity validation syndication network, drive stats, all of that, those responded eve better if that makes sense. What I wanted to do was test just how powerful press releases alone could be. I actually ran that across multiple properties or applied that method across multiple properties that where literally had no business ranking at all because they had basically no content.

Like the first project that I applied it to was just a landing page, the click phone was a landing page. It wasn’t even work based which means you can’t manipulate beyond page SEO. It’s very limited and click phones is just what you can do for SEO purposes yet I was able to rank a landing page with a video and [inaudible 00:05:35] form and three bullet points literally in the three pack with two press releases. Again, that’s why I say guys, this is incredibly powerful if you’re doing client work, if you’re doing lead gens stuff for your own self and it’s a great source of revenue because on the low end –

I charge on the low end as a foot in the door strategy with press releases, I charge 300 bucks to do a press release for a client and that’s on the low end. Even if you’re paying 150 bucks, that 100% mark up to have somebody else do the work for you. All you’ve got to do is sell it, if that makes sense. There’s a lot of opportunities there guys, it’s a great, great program for just getting really quick results. Marco and I and Rob, the three of us are putting our heads together to talk about developing another course specifically for Google my business.

I’ll let Marco talk a little bit more about that. when you combine the press release strategy along with what we’re going to be talking about in the GMB course as well as the RYS stuff with drive stacks. It’s basically like, there’s nothing we can’t crack into. Not three packs that we can’t get into. You know what I mean, so.

Chris: Yeah men. The thing about that is competition. It’s like who cares? I posted the image that I’ve shared in our groups, it’s an attorney that I’m working for in New York City. I wish I could show more but I’m under a non-disclosure agreement but if you guys go and look, those are results just from within the Google my business listing. No links, no nothing, no IYS. Imagine if I decide – well, she has to pay more of course. She has decided she wants more but press releases to this and press release is to a drive spec that’s hooked up to the GMB, that’s hooked up to the website.

There are so many things. I always tell people, think outside the box and just imagine the different scenarios where you can go in and just take over. Now again as you said, results aren’t typical but we’re targeting another major metropolitan area for a highly competitive keyword. This is personal injury attorney New York City and those are the results. For the other one that we’re doing which will be disclosed when the course is released, it is 200% month to month, that’s the increase in traffic that we’re getting. We’re basically, we’re going to come up with the course and of course we’ll figure out a way to hook it all together.

Right now, you get into local PR pro and you can get results like you said, one to six press releases and that’s like right now. You go, you get the course, you do what you’re supposed to do. Don’t cut corners, don’t start doing your own stuff until you apply it and get something that’s going to work, right. Once you get it working you can start testing and do whatever you want but please, first follo0w the training. At any rate, you follow the training, you get that going and then you can after even more competitive theories.

Take down the competition, they won’t know what you’re doing because it’s really hard to track this, it’s really hard to see where it’s all coming from. It’s all Google, it’s all Google, that’s what I love about all this. It’s working inside Google and using Google to my advantage and that’s what we’re going to be working on.

Adam: That’s the new SEO buddy.

Marco: That’s it men. Give Google all it wants and you get rewarded.

Adam: That’s right, good deal. We wanted to touch base real quick because Bradley I think you, yes you wrapped up that PPC module and the mastermind, right?

Bradley: Well, the main push forward yeah. I mean it’s going to continue to be updated throughout the course of the year. We just did the local project so far. Right now because we shifted into the prospecting module, I’m setting up some phones and stuff for the national project. Once we’re outside of that, once we got the prospecting phone is all set up and things then I’m going to start driving outwards traffic or PPC traffic into those phones. I will also be adding a bunch of additional training the PPC modules for national campaigns. Right now what we have is the local campaign.

Adam: Cool. Coming up as Bradley said is the prospecting which was really fortunate. One, a lot of people are interested, obviously everyone wants to get either more or better clients. Then I was just talking to a new mastermind member on our on boarding consulting call, I’m not going to say who it is but I know he’s watching and we were talking about the shiny object syndrome. We’re having all these training and not taking action. Something that the mastermind we’re going to start doing is we’re grouping people together for little masterminds so that they can talk about what they’re doing.

People who are working in similar areas and have these more in-depth discussions because they not only get to talk to us and talk to each other as a large group but then going in and being accountable. You know that hey, maybe if you’re having a tough time taking action but you’re committing to hey, I’m going to make this project work and I’ve got to come back here in a week and tell everyone what I did.

Hernan: Report back, yeah. Yeah, I mean, sorry I didn’t mean to interrupt. I was just saying reporting back – because here’s the thing. How often do you make a commitment to yourself? I’m saying this to everybody in general because I do it a lot. How often do you make commitments to yourself and it’s easy to break because nobody else knows about to, you know what I mean? When you make a commitment to other people, we tend to keep them more often, or at least if you have any integrity to do. A lot of times that’s why I publicly announce stuff because it forces me to follow through and so an accountability group will do that for a lot of people.

Bradley: That’s fine. I just want to let people know about that, you can do that on your own. We wanted to implement that for a mastermind. We’re going to be doing that regularly to get people hooked up, plugged in and get them even more involved in their projects and other people’s projects because that’s what it’s all about, it’s learning and growing. Anyways, I don’t want to take too much longer. Do you guys have anything else more for me to go over, so we hop into it.

Hernan: Let’s do it.

Bradley: Alrighty.

Hernan: Let’s do it, let me grab the screen. You know what, I can do the picture thing, let me play with that for one moment. Just a minute guys. Is it working yet? Can you all hear me?

Bradley: Yeah, sorry. I got a little delay with Hangouts today but no it is not.

Hernan: Okay, here we go. Now we’re good, I made it work. Look at that. I know that gives you an extreme headache just looking at that stupid picture and picture thing. It’s like Alice in wonderland.

Bradley: Okay, are you guys ready? Does everything look good now, finally?

Hernan: Yeah.

Bradley: Looking good.

Hernan: Here we go.

Can You Recommend A Good Strategy To Use Ad To Get Traffic?

Adam: Okay. Andy T, what’s up Andy. He says hey BBM team, good day. Can you recommend a good strategy to use ads to get traffics? I’m working on affiliate website and I’m not sure Facebook ads is more suitable for me. Kindly recommend a good advertising course if you have any, thanks. Well, I’m always going to lean towards ad wars and YouTube just because that’s what I do. I don’t do Facebook stuff, there’s a ton of good traffic there. Hernan’s a ninja in that kind of stuff but I can just speak from, like for affiliate stuff, I’ve had really good success with YouTube ads because they’re so cheap.

You can get like really an expensive view that leads to inexpensive clicks which can lead to inexpensive conversions. Like if you’ve got decent offer or decent opt-in or something like that on your landing pages which are you affiliates bridge page, whatever you want to call them. I prefer YouTube traffic for affiliates, stuff like that. Also, just period, I’m getting a lot of really inexpensive traffic from YouTube right now even for local stuff. I highly recommend that but I’ll let Hernan mention Facebook ads because I know he does a lot of stuff with that.

Hernan: Yeah, definitely and he’s asking about a good advertisement course, you should definitely join the mastermind Andy because we went through the entire decent time month over the past 45-60 days. We went through Ad wars and we went through Facebook back to back and we will keep on doing that. what you need to have in mind is that depending on the network that you’re advertising on people are in one state of the mind or the other, right. Facebook could be great if you’re offering something for free and you want to build an audience. If you’re selling, I don’t know, dog training products as an affiliate then you can really create an audience really, really fast.

The same way with YouTube, people are not actively searching for those keywords. Ad Wars, it’s a completely different ball game because people are actively searching for those keywords, I always say, I’m [inaudible 00:15:02]. I wouldn’t choose either or, you know what I’m saying? Like if you want to build an audience and you want to build a list around any particular subject I would go ahead with both. In my case, in my particular case, I’m having better resource with Facebook but it’s probably better off that I don’t know how well to use YouTube as Bradley is doing. I would combine them and the mostly combined, the better, I think.

Bradley: Yeah. Well, that’s like me saying, yeah Mike, I’m not very good at Facebook ads. It’s because I don’t do them very often. I totally get what you’re saying and I agree with you 100%. One thing I can say Andy is that it’s just crushing it for me right now guys and this is – I feel like I shouldn’t even reveal this but it’s, men, the in-market audiences. If you go into Ad wars and when you select who you’re targeting, there’s an interest drop down. Not topics, not keywords, not placements but there’s an interest dropdown. If you just click on that it’s going to show you in market audiences, then there’s also life events and another one is called infinity audiences.

The in-market audiences are absolutely crashing it. If you can find, if your affiliate project falls within, if you can find a topic in the in-market audiences that covers it, you’re going to have really good success with that. because I’m crashing it even with local right now, we’re driving traffic from in -market audiences and it’s just incredibly good. What’s crazy about is like the people will, the view retention on the ads that I’m playing for locals’ stuff using the in-market audiences is like 45% or greater. Like the average view duration of the ads which is huge. That’s really big.

When I was doing a lot of affiliate stuff with [inaudible 00:16:53], you’d be lucky to get 25% of the people to make it 30% of the way through the video, if that makes sense. Like it’s just really, really relevant, those in market audiences got Google’s data has become so much more refined for those in market audiences so really, really good. Life events is also something really good for like people getting married or graduating college or moving, things like that. You can find audiences in there for that too. It’s very, very good, I highly recommend it. The only, what I would recommend for like a one-off course for YouTube Ads, hands down the best YouTube ads course I know of is Justin’s Sardi.

I don’t know Adam if somebody could drop a link for that if it’ still valid. Justin’s got a very good course. I know he relaunches that often and updates it often and he does a ton of affiliate marketing with YouTube ads, so you might want to check that out.

Is The Information On The SEO Battle Plan And SEO Bootcamp Still Valid?

Okay, next he says I got a copy of the battle plans since November 2017 and its part of the SEO Boot Camp bonus. Is the information in the copy still valid? For example, I think cloud search is no longer a viable strategy. Right, yeah everything in the battle plan is still valid.

We’re going to be releasing version two in the next few weeks or so, several weeks whatever and there’s obviously some stuff that we’ve added to it. Ground search is still viable under certain circumstances guys. I just don’t recommend sending the traffic directly to your money side anymore from that or any one of those kinds of apps. If you’re going to send traffic, you can still use it in effective way but what I recommend doing is sending it, sending the traffic through like social referral links and things like that.

Again, I’ve covered that before, that actually was covered in one of the webinars we did about cloud search. Yeah, I mean there are still some benefits to that but I just wouldn’t send traffic directly to your money side because a lot of those IPP ranges now are flagged and so the traffic really doesn’t even count, it doesn’t help much if it’s counted at all, so. I would definitely, yeah, the boot camp, excuse me, the battle plan is still valid but me on the lookout the next few weeks when we release an updated version.

Will Google Detect A New Website As Spammy If There Are No Links On It And Now The Link Juice Of Over 2000 Referring Domains Would Come At Once?

Bradley: Okay, marketing help. Number one, I recently found a really strong topical relevant expire domain. I want to use it as a 301 re-direct to my own target website. However, that target website is extremely new, two months old and literally no bit link building on it so far. Well, Google detective [inaudible 00:19:21] has currently no links at all on this website and now the link has only over 2000 referring domains would come in once. On the other hand, if it’s only one re-direct, we’re not planning to do any more redirects in the future, you could make the case that I move the domain name of the company so it makes sense when you have to Google.

However, I’m concerned since expired domain really has a lot of bad place. What I would recommend is if you’re concerned about it and that’s about the concern but run it through a buffer site first. I like to use Amazon or HTML pages hosted on an S3 bucket and Amazon S3 bucket is – I love using those as buffer pages guys for this kind of stuff. I don’t do a lot of real spamming stuff like this. I’m not saying this is real spamming but it’s a re-direct, right. We used to just go out and find domains with a ton of metrics, like a whole bunch of inbound links, a bunch of domain authority and that kind of stuff.

We would re-direct that and we did some tricks we called link laundering and that was one way of doing it. It was doing double 301 redirects, all these kinds of stuff that we used to do because it was all about manipulating metrics. Several years ago, that’s how you used to be able to rank, with just manipulate the metrics. That’s not really the case anymore, it’s more about relevancy. If you’re concerned then I would still recommend putting up a buffer page. Why I like HTML pages posted on Amazon 3 is because there’s inherent authority built into the Amazon domain.

You’re going to use that to help filter a clean, any potential or negative effects, number one. Number two, you can create an HTML page with one outbound link, that’s it. You can also add a bunch of content to that page to inject relevancy. My point is yeah, it’s great you’ve got a relevant domain, that is typically relevant, that’s great. Even if you didn’t have a relevant domain you can still point it to an HTML page that has a bunch of content on it about the specific topic that you’re trying to boost, that you’re going to be linking to. If only you have one outbound link, one external link in that content, contextual link, it’s going to your money side, then you’re basically injecting relevancy at that point.

Plus, you’re piggy backing on the Amazon domain authority. Again, that’s what I recommend doing, you can use a buffer site, you can also use web tools. I just prefer using an Amazonas 3 because I have more control over the entire page than I would like on a web 2, if that makes sense. Anybody else have a comment for that?

Chris: I agree with you Bradley what you say because that’s the standard operating procedure for what we’re doing, it’s a lot of stuff.

Should You Do Internal Linking On Your PBNs?

Bradley: Awesome, thank you. Number two, should you internal linking on your PBNs? Absolutely you should. I’m not really a fan of using trust links, I feel they don’t really authentic since you can still spot a money site either way. I wanted to ask if it’s better to do internal link within a post of a PBN. Of course, Google will still spot the money site but then the article is now at least completely rounded up. One more advantage would be that you just don’t use links from random authority website. Looking forward to your answer. Yeah, okay, look, I get that. Here’s the thing.

All PBNs guides should be treated as money sites now. I mean that’s really the case. Even if it’s like a blog type site, what do normal blogs do? Normal blogs don’t typically sculpt page. They don’t do link sculpting so much because if you go read any of the major blogs out there or even some of them that aren’t major you’ll see that people are constantly linking out to, they are internal linking to supporting content within the same website or the same blog but they’re also outbound linking to supporting content, to basically further reinforce their own opinions or their own ideas, the topic of that post, that article.

It’s just natural to do so and so I don’t worry – I don’t do much PBN stuff anymore but with PBNs, with blogs I would still recommend doing curating which is how we recommend doing all blog posting work, it’s doing curated posts because then you don’t need to be a subject matter expert, you don’t have to hire writers that aren’t subject expert matters that write content. You can just gather or round up content from authority sources and inject your own opinion or commentary between snippets that you’ve curated to create an original piece of content that is citing, that’s linking out to and attributing the authority sources that you’ve gathered the content from.

My point is with that, when you’re linking you can absolutely create silos on a PBN, create supporting articles within the silos, internally link up to this silo landing pages. The silo landing page could have the link to your money site along with other links but then in your curated posts which again I highly recommend you sue curated posts. If you’re out now linking to typically relevant, like stuff that is 100% relevant to that post, whether it’s an authority site or not, that doesn’t matter. What matters is that it’s topically relevant. It’s helping to reinforce the content of that post.

Don’t worry about not following the links. Here’s to three different types of links that you can include, typically what do we include guys when we’re linking especially from a PBN? It’s a contextual link. We put a link within the content, it’s typically an anchor text link or maybe it’s a naked URL or whatever, but it’s typically a contextual link because that provides the most power, right. However, if you’ve got three different link types, when you curate an article, the three types of links that we usually link out with is the traditional contextual link, it can be anchor text or none, also we do the article citation.

When we’re citing or attributing content to its original source, we link back to the original source, typically the title of the article will be the anchored text. It doesn’t have to be though but then also there’s usually like a read more or additional reading or recommended resources or something like that box somewhere within the content and usually at the bottom that typically links out to additional content sources that reinforce that particular topic. That’s another opportunity to link to content within the same PBN or to money site.

My point is you can link to your money site with a traditional contextual link which is what most people do, or you can link to your money site or even to other content on the same PBN via curation style, right. In other words, you’re citing content from another page or post on PBN or you’re citing content, curating content from your money side. You’re creating the link back like a citation link. Lastly, there’s the recommended resources, box or additional reading, whatever you want to call it, at the bottom where there – I usually would [inaudible 00:26:09] I’ll have my curators gather three to five links. Usually we do five, five links that are a link out to other content that reinforces the topic.

We just in-bend or insert our link to one of our money pages or money sites depending on what we’re trying to boost, where we’re trying to direct link to within that recommended resources box. It’s at random, we don’t always put it number one, right. If you’ve got five links box that you’re going to fill up, then put it, randomize it. Put it number one, one time, number three next time, number five the next, you know what I mean? That just gives you multiple ways to internally link a PBN which is absolutely important, it should be done because that’s how all real genuine blogs are going to interlink.

They’re going to interlink to reinforced content to direct readers within, to other articles in the same blog as well as to content that validates their own via external links. Just try to make it look natural is what I’m trying to say. Again guys, I know that was a long one an answer to say that but my point is the old style of PBNs where you go through content form and buy a shity article for six bucks and post it on there and you link out to your money site and the you link to Wikipedia or .gov site or .edu site because that’s what everybody has told you to do for the last 10 years, those days – it’s not as effective anymore and those can be spotted as PBNs from a mile away, even blindfolded you can tell it’s a PBN.

Chris: Yeah, I would just say that we need to continue this re-educating our listeners, our members, the people who follow us to understand that these assets are not PBNs. They are public linking websites and so it’s perfectly okay to do everything that you just said. That before it was one, you would just set up that homepage, you would put a link to the website and the content didn’t matter. Now the content matters, it has to be relevant and it had to be set up so that it generates traffic. You need traffic there, you need people to visit, you need people to go through it.

You need people to link through. When that happens, now that public linking website becomes part of what’s called – it’s not really a seed site or a seed set yet but it brings it that much closer so that everything that surrounds your website, that links to your website is trusted authoritative and relevant which is what you’re looking for.

Marco: Yeah, I totally agree. We’re actually- we may be talking more about this kind of stuff, building these types of set ups in the coming months. I know, I know, in the coming months. That is all I can say for now.

Should We Refrain From Linking To Affiliate Offer When Starting To Build The First Batch Of Articles For A New Website?

Andy is up again and he says affiliate question, when starting to build the first specs particle for a new website, should we refrain from linking to affiliate offer? I read from other forms and people are saying that Google shuns new websites that have affiliate links. How to use the statement, thanks. Well because I’m not a huge like affiliate marketer, I assume there’s some truth to that.

I have no reason to doubt that. the way I look at it is if you’re building a site and you have – and it’s real thin on content, and you’ve got affiliate links and that stuff, then it’s likely that yeah, your site won’t perform well, it might even be sandboxed or flagged to where it never performs well because through the probationary period, the typical new sites, new types typically go through.

Hernan: I want to explore this though because I totally bullshit this to a point and I agree 100% with Bradley. Of your content sucks and it’s a piece of crap site, but otherwise there’s no – if every link on your website goes to Amazon or it’s an Amazon short link or a redirect to Amazon, then that’s pretty obvious. At the same time like, again, going back to our real website, they sell shit, they refer people, you know what I mean. Like that’s not out of the ordinary. I totally don’t buy that you can’t put up referral links or affiliate links out there. It’s just – again, if it’s thin content and all of your links are affiliate links then guess what, you’ve got a thin site.

Marco: That was my point. Like if you have good content, like in depth articles and such and you link up to that, I don’t buy that for a second that it won’t write well. I’ve seen over the years, I’ve seen people that have taken a lot of time to develop out a piece of content that its entire conversion goal is to get somebody to click an affiliate link. It’s done really well and it ranks like crazy because nobody else in that was willing to put that much effort into it. I’ve see that time and time again, so again I would recommend that if you’re going to do it, just make sure that you’re providing valuable content that’s relevant and that’s providing value and all that kind of stuff.

As far as I know it should work but like Adam said, if everything that – if every link on this site is an affiliate or redirect link then there may be an issue with that too.

Hernan: Yeah. If I can add real quick to what you were saying guys which I totally agree, I think that you should frame this as you’re building an asset. You’re building an asset, you’re building an affiliate website but at the end of the day what you’re building is a potential community or an audience. The website is going to be the vehicle for that audience to find you, right. Then again if you can send, like if you can capture emails right off the bat and flesh out some more follow-up sequence initially, then you can do a [inaudible 00:31:45] of course but you can also do paid advertising as Andy was asking about and invest in your asset.

At the end of the day you’re building a community around a subject. Like I see people saying okay, how can I put together an amass on affiliate website? My question would be, why would you want to put together just an amass in affiliate website? Put together a website around I don’t know, gardening and then you can sell all sorts of stuff and you will have an audience of people that are interested in that kind of niche. Then you can scale from there. That’s a more long-term approach, that’s why buying a domain that’s best gardening tools selling at 100 bucks outcome doesn’t work.

You want to build a brand and you want to build an asset that lasts throughout time.

Bradley: Yeah, long term, yeah.

Chris: I’ll add one more thing. If you decide it’s quality and it has great content and you know that people are going to go there, see if you can get some, if you can get access approved on the website so that it is a Google affiliate so to speak, right. If that happens then you’re more likely to get another affiliate approved in that. because you can run access and certain affiliates. You can try and play with that but first get it accessed approved. You can get even – once you’re done getting access approved and you’re running ads and everything is fine, you can get rid of access and add another affiliate network which people do.

People will add Bing or their equivalent which actually has a better payout. Then you can go with whatever it is that you want to go for. Yeah, it’s just a matter of thinking outside the box and seeing how you can sneak into Google while using – everything I do is try and sneak into Google by using Google and what Google lets me do. If Google lets me do it then they’re more than likely to let me do something else. Does that make sense?

Bradley: Yeah.

Chris: I hope it does because it works.

How Do You Convince Video Email Prospects Who Are More Interested In Doing Business Offline?

Bradley: Mohammed is up, he’s still at it men. He’s – Mohammed I just read through your question this is precisely why I got out of dealing with real estate agents. I got out of the realtor marketing because of very specifically what you’re dealing with, men. That’s exactly what I found. I’m not going to read through the whole question guys because you all can read but Mohammed is basically saying that he’s still working on the video email system to generate prospects and leads for his agency and he’s in the real estate industry. That’s who his target market is and he’s been having a lot of trouble with landing clients.

Again, this is precisely why I got out of dealing with realtors because the problem is even if you can show them that what they’re saying, like what you’re claiming here is that, like the one guys says that he doesn’t, none of his leads come from online and then the other person which is a lady saying that she gets, it’s all through word of mouth. You can prove that there’s a lot of traffic in those keywords on your area and their area, excuse me, then my point is – and you just said at the end of this other paragraph you said, “she acknowledges it but she’s still convinced.”

That’s the problem there Mohamed, that’s what I’m saying. Like you’re trying to sell, you’re trying to make two sales per prospect right now. The first sale is convincing them that they need you, then you have to sell them on whatever the service it is that you’re selling them. You’re doing twice the amount of work because you’re dealing with people that aren’t, that don’t understand why online marketing is important. You’re having to sell the on the idea before you even pitch them on your services. Does that make sense?

You have to make two sales. That’s why, drop those men. When you catch that kind of resistance from somebody, like honestly, I’m not on the convincing business. Like that’s why I want to talk to people that get it, that understand. Yes, you have to sort through a lot of sand to find the gems occasionally, I get that but you ought to have some sort of qualification process in place that eliminates those people that are just disinterested from the get go. Because you’re going to waste so much mental capital and energy trying to convince these people and it’s like banging your head against the wall.

You won’t make it anywhere with them. Even if you do convince them that they need you and then convince them or make the sale to them for whatever service it is, those people because they had to be convinced, they always have that skepticism. There’s always that doubt that follows them around, about whether they made the right decision. They will be the most pain in the ass clients you ever have. They will contact you for every single slight ranking drop or dip or anything, or that kind of stuff. To be honest with you men, I wouldn’t tell you to just scrape that industry altogether because I know you’ve put a lot of work into it.

What I would suggest doing is having some sort of gateway in place that would qualify or disqualify people by checking their engagement level. Unfortunately, you’re not in the mastermind right now. I know you plan on coming back when you can and so the content will be there, the training will be there when you do come back. I’m telling you from first-hand experience because recently over the last few months we’ve been working on various prospective angles and had a lot of really good results with getting people to a specific point. I was putting a lot of those prospects into a funnel through an action that they took, but it wasn’t qualifying them enough.

I can completely relate to what you’re dealing with right now because we spent, we made over 220 phone calls, code calls out, well, they weren’t totally cold because the people were at least exposed to the brand, out brand and out offer but we were trying to force the sale too quickly. Because of that we only made three sales out of like 220 phone calls. It was absolutely terrible. I went back to the drawing board and that’s what I’m working on now, it’s various other prospecting funnels so that we can test or gauge their interest level before they get added into like our ecosystem or our sales funnel, our pipeline.

Okay, does that make sense? That is what I would recommend that you do, perhaps to try and figure out a way to judge engagement a little bit more. Like, send them to a landing page instead of having them directly contact you. If you’re doing the video email system, for example, send them to a landing page where they have to take some sort of action before that you even get – before you even take notice of them. In other words, send them to a landing page and make them fill out an opt and formal survey or something that requests more information, anything that you can do that makes them take that one additional step.

Because now at least they’ve raised their hand and said yeah, I’m really interested. They don’t need to be convinced as much. If you can automate that, whether it’s a white paper or free report, a video that’s behind an op-ten or something like that that can educate them about what it is that you have to offer before you start contacting them. Because again, if you can pick their interest and they’re still interested after seeing what the offer is about then you don’t have to convince them, you don’t have to make two sales per prospect, you only have to make one.

Because they already understand the importance. One other thing I want to say about that before I get the opinions from the other guys is that’s another reason why one of the things that I like to do is look for prospects that I target that are already spending money, that are already spending money on online marketing. Realtors I know spend a shit ton of money on business cards with their face on it, real estate signs with their face on it, everything with their face on, billboard with their face on it. Shopping carts at the grocery stores with their face on it, they’re such an egotistical bunch.

If any real estate agents are on this site right now please don’t take offense but you are. My point is, they spend a lot of money on like traditional marketing stuff but I found that they are really resistant to online marketing methods. It’s just, it’s a tough sell and there will be a few that get it but you have to set up some sort of like automated filtering systems so that you’re not spinning your wheels, wasting your time dealing with a lot of people that you have to sell twice before you ever make a dollar. Does that make sense? What do you guys think?

Marco: I’ve actually worked both niches. Here in Coastal Rica there’s a lot of commercial real estate, there’s a lot of luxury real estate. The problem right from the start is that since these are high ticking items, the real estate agents that are in this niche, they are really arrogant. They think that they know everything there is to know about commercial and luxury real estate and you can’t tell them anything that …

Bradley: They’re marketing.

Chris: Yes. That they don’t know and they’ll even try to tell you how to do your SEO. I’ve had clients in this type and I fire clients in this niche because I couldn’t handle them. I can’t handle someone telling me what to do. It will be like me going to get operated on and telling the doctor how to do the operation. If you’re running into that, if you’re running to people that are doing that are doing that, get away. If you’re running into that much resistance then they already know everything. How can you tell someone who knows everything that they don’t know everything, because they know everything?

I know that you put a lot of time and effort into this real estate deal and you’ve done a lot but I mean, it’s difficult to crack these people that they know what they know and it’s really difficult getting them to understand that they don’t really know what you know.

Bradley: Yeah. Adam, I heard you try to chime in.

Adam: Yeah, definitely. This is kind of a combination, first of all full disclosure, I haven’t worked in this niche so I can’t say if this will work but I think this is a good idea to add on. Bradley, it basically goes with what you were saying about having a better qualification process or disqualification process. You’re trying to get people like this away from you so that the people come to you that you do want. Chris mentioned this, I think it was in the mastermind newsletter, I forget exactly, I think it’s the Dean Jackson and the nine-word email, Chris I don’t know if you’re still on.

Basically, engaging people with the goal of getting them to explain themselves to you, giving them something up front as too well instead of just trying to sell them and convince them. Maybe your outreach gives them some sort of free whatever, that depends on your niche. You figure out what that is and then starting asking them questions and let them reveal what it is they need help with. You can do that automatically, you can do that one on one but getting to the point where they’re talking to you and you are having to hunt them down.

It’s like what Bradley and Marco said like now you’re dealing with people who you have to sell and you don’t want to be in that situation.

Bradley: Yeah. If you’ve got to sell to somebody twice men you’re doing twice as much work and they’ll never be – they’re always going to be a pain in the ass. Again, I’ve done it guys many, many time and I can tell you from firsthand experience, it’s not worth it because we chase the almighty dollar and sometimes I don’t trust my gut. Again, when you’re dealing with somebody that’s that difficult to – and you’re trying to convince them that they even need online marketing, I mean what are the chances that even if they do end up hiring you for services, that they’re going to be happy.

The point is they’re likely going to be unhappy the entire time and it’s just going to be a nightmare to deal with and it’s not just worth the money, money is not everything guys. Again, Mohammed I don’t recommend just dropping a niche altogether. I mean, I did but I’m not telling you to do that. what I would say is you might want to go back to thinking about how to create some automated systems that can help to funnel some of these people away from you that really are truly just interested, to begin with, so that you’re not wasting your time.

That is so discouraging men to just be banging your head against the wall and not making progress and that’s what it sounds like you’re doing.

How Can I Convey The Message On Google Dance To Clients Without Having To Look Like You’re Covering A Major Drop In Rankings?

All right, the second question he says I’ve read Marco’s article on the google dance and I know I have to make sure clients understand that as well. When I say it meets the big drop in ranking I fear I will look like I’m covering for drop rankings. How can I convey the message to avoid that? Well, first of all, whenever, if that comes up with a potential client or a client that I currently have and they mention something about rankings I say look, I don’t work for Google, Google is constantly making shifts in their algorithm.

What I do is show overtime historically that you’re ranking well. There’s obviously going to be fluctuations. One of the things I would recommend and I know Marco is going to back me up on this and Hernan as well is not focused on ranking so much. If you can produce leads and traffic and you can show that, you can quantify it by increasing phone calls. You can show analytics, you can show search consul reports, you can show reports from – like for example if you’re doing call reporting and call analytics, you can show call analytics reporting. You can also show opt-ins and leads and conversions if you’re tracking all of that stuff.

If you’re doing all of that, even if the ranking is dip a bit, as long as you’re producing additional leads for the business or whatever the conversion goal is for the business then the rankings are irrelevant. It may be something for them that they want to see and guys I’m not – because if your sole source of traffic is rankings then what I would recommend you do is diversify your traffic sources. Put some PPC in place, put some social medias stuff in place, put some perhaps direct mail and email marketing in place, some remarketing, retargeting. Put all of those things in place so that you’re not 100% relying on SEO traffic alone.

That way again even if the ranking is dip you can still provide proof that your marketing is producing results. Again, when it comes to the Google and stuff, I always state very clearly. Look, I don’t guarantee rankings, period. I can show you a portfolio of projects and their historical, the trends that I’ve been able to set or achieve with the projects that I’ve worked on and that’s what I expect to do with your project Mr. Business owner or Mrs. Business owner. Again, I don’t work for Google and I can’t guarantee that. However, what I can guarantee is an increase in leads, an increase in traffic, an increase in phone calls. Guys, you want to comment on that?

Marco: No, that was perfect.

Hernan: Yeah, I agree.

How Do You Handle Keyword Density On Silo Menu Pages?

Bradley: Okay. Keith is up, what’s up Keith. Question on keyword density. Found that using a silo menu on page increases the keyword density by quite a hike; in my case six extra main keywords on page. How do I handle this? Ignore the menu and just get named y the keyword density right or add extra content to take silo menu into account. Appreciating your help on this one. Well, I wouldn’t worry about it because Google weights links depending on where they are within the site structure differently. Menu links, side bar links and photo links are weighted less than contextual links.

Google understands that guys. I wouldn’t worry about it too much unless your keyword density is like extremely high which is probably isn’t Keith because I know you’re a content producer. You own super spot articles so my guess is that it’s probably your keyword density isn’t terrible. It may be a little bit beyond what we talk about as rule of thumb time thresholds but I don’t think – it’s probably nothing to worry about. Because again, menu links are counted, are weighted differently with less overall authority in relation to the page the contextual links are. I really wouldn’t worry about it that much. What do you guys say?

Is There A Formula For Figuring Out What To Charge A Local Client For Rank And Rent Videos?

Okay, good enough. Roxanne’s up. I wouldn’t worry about that. by the way Keith, if you were in SEO boot camp I don’t know if you bought Jeffreys SEO boot camp if you haven’t you should because he talks a lot about that kind of stuff in there and men he’s good. I would highly recommend that you get that if you’re building up any sort of sites, period. All right, Roxanne’s up. Hi, I have two questions please, is there a formula for figuring out what to charge a local client for rank and rent videos? I know it has to do with the niche but is there a formula using a number of searches and CPC cost or recommend a minimum per video? Is ranking a popular niche city times.

Second question, okay, recommend a minimum per video, is ranking a popular niche, city times, all right. I know I’m going to get a lot of push back on this, guys. I don’t charge a lot for video SEO, I just don’t. I use it as a foot in the door strategy, period. Again, I know I’m going to get some pushback on this, so you can take what I say and throw it out the window, I don’t care. I’m just telling you video SEO, I don’t charge a lot for that. I specifically do a variant expensive price for video SEO just to develop a relationship, at which point I upsell in the full marketing sweep.

Which is typically maps ranking, perhaps website development, content marketing, syndication network, drive stat, press releases, all of that. It just opens up the floodgates of additional services that I can upsell to potential clients. When I charge, what I charge for video SEO is incredibly inexpensive. For example, I do a lot of vide SEO work for a local video production company. I sell it to them wholesale for 100 bucks per keyword per month, that’s it. A lot of you would probably puke at that and say that’s ridiculous. I’m not working for that. well okay, don’t, I do it and it works really well.

At any given time, we have as many as 35 videos that I’m ranking for this company for 100 bucks per month. I mean, yes, it’s good money and it’s not a lot of work and so again I don’t charge a lot for it. Now, that said there are a lot of people that do make their entire living off of video SEO services alone and they charge a lot more. It’s really what – first of all what were the markets there and that’s going to depend on the industry as well as the actual location, the level of competition, etcetera. Also, and Marco always does a really good job of explaining this, but figure out what the value of that customer is.

Whether it’s lifetime value or annual value depending on what the customer type is and you figure out what a customer value is to that company and then figure out what kind of traffic you can generate from that particular video which may mean that you have to rank a video and track clicks or phone calls. I’m working on some prospects and photos right now for the prospecting module inside of a mastermind. One of the things that I’m doing is I’m doing results in advance phone. That’s what I’m doing right now, is working on a result and advance funnel.

Where I go out and use video SEO, again phone and service, I freaky love it where we go spam like 150 keywords which is like a radius around a particular central location of a city or whatever. Out of 150 keywords maybe 20% of them will rank on page one. We end up with 30 keywords right on page one, I do a small little funnel, a showcase funnel to show what’s ranked and then go contact these contractors or business owners in that particular industry and say look, this is what’s showing. It’s very inexpensive, right. Like I’m charging next to nothing basically to get it done because it’s just about getting the conversation started.

My point is like there’s a lot of things that you can do to determine what kind of cost that you’re going to charge for that kind of stuff, lifetime value, customer value, how much traffic you generate. Again, with the photo that I have set up right now, I found a service – I was trying to figure out how to track. Besides just showing the ranking, I want to be able to show what kind of traffic can be generated from these videos. If you just set up your own redirect you use something like pretty links word press plug in to set a redirect URL that you can embed in the video, right, so in the video description.

The first thing in the video description be you own link that you can redirect the way you want. Why I like pretty links is because it will allow you to track link clicks. Every time somebody clicks the link, the pretty link will register as a click and you can actually get like a click analytics report from. That you can show clicks to the link within the video description. You can also set up a voice mail box and have a virtual phone number that goes directly to a voice mail box that you can actually rank in advance and show phone call volume. It just goes in the voicemail, that’s all you need is call analytics.

I actually just set up today, I just found a cool service called evoice.com which is incredibly inexpensive for even their lowest subscription levels, 12.99 a month and it gives you six different phone numbers, six different voice mail boxes for 12.99 a month which is great. You can set up like a result in advance type video, rank it, have phone calls shown via call analytics, have link click shown via click analytics and then you can approach the client or the prospect or whatever and say look, this is what I – this is the kind of traffic I can produce.

You have hard data then. Does that make sense? If you know what the customer value is and what that lead is worth then you can charge accordingly. I know that was long guys, what do you say?

Hernan: I think you make a great point there Bradley. I mean as long as your using that service as starting point to build a relationship with the folks, I think that’s genius, I think that makes a lot of sense. It’s not like you’re charging – it’s not that you’re not charging enough, it’s just that it’s part of your strategy right. The money maker is probably not the video ranking services or the results advanced, that’s not the money maker, that’s the ice breaker. You know what I’m saying? I think that makes a lot of sense as long as you have that in mind then you can charge as little as possible so that you can get that ice barrier.

Then you’re positioning yourself completely differently than anyone else in your competition. You’re creating what we like to call a blue ocean strategy for you because you’re the only one doing that. That separates yourself instantly and I think that’s a really good way of starting.

Is There A Recommended Volume Or Way To Tell If I Am Over Doing The Video Powerhouse?

Bradley: All right, awesome. Recommended a minimum per video – wait a minute I’m sorry, second question, is there a recommended volume or a way to tell from overdoing video power house? Love it by the way Roxanne I highly recommend, guys typically for videos, stuff that I run through video power house I’ll do 50 embeds, I’ll do secondary embeds too like the web 2 embeds and that’s it. I do 50 embeds, dripped out over usually 14 days but sometimes 21 days and then I wait. I wait 21 days before I judge the results.

I just set a calendar reminder. When I go set up a video powerhouse project I go set up a calendar reminder for 21 days out and then I go check the results and I sue pro-rank tracker to track YouTube videos. I’ll go check pro-rank tracker when I get the calendar event or the calendar notification, in three weeks I’ll go check it and see, where’s the video rank. If it’s moved then great I don’t need to do anything else if it’s where I want it to be. If it’s not then I’ll go back in and then I do another like 25 embeds or another 50 embeds or I buy some views via YouTube, ad wars for video or I’ll do something else.

Maybe send some back links to it or something like that. My point is like video power house, I usually use the – and I recommended this many times, I still want to get to Scott’s question too guys, I try to do the bear minimum to get it to move because again if you come out with guns blazing and you dump everything you have on the video all at once, then what happens if it didn’t move enough and that might be too much too quick then you’ve got nothing left is my point. Usually, I just do a little bit of time and try to nudge it a lot, that way I always have more ammo left, so to speak if it needs more.

Marco: Also, if I can just add real quick, that’s an ace video embed network, right, the map embed network. It’s been constantly over what, the past two years or so, two years. The power in it from just 25, 50 embed should be enough to let you know whether you’re going to need more, whether that’s enough or what else you need to do to get that video going to where you want it to be. That’s a powerful network man I believed it. We worked on that a lot to get it to where it is now.

Content Kingpin

Bradley: Yeah, we’ve got thousands of domains in there too, so. All right Scott, this will be the last question guys. Sorry if we didn’t get to the rest of them. I really apologize guys. Scott, I want to get to this, this is a great question. He says, hey smart and master dudes, I’ve been using content kingpin, it’s a great success, thanks again for the course. I hired a curator, however, I’ve been doing the original material writing. Shame on you Scott. It’s all right men when you’re getting started, I get it. He says it reached a point where I can now hire a writer so I can be totally hands off. My curator currently places the curator material into client work press site then saves post to draft mode. Should my writer add to that or should I now have material developed to notepad then uploaded when completed? No, it doesn’t matter Scott. If it’s saved in draft mode it’s not indexed, so it doesn’t matter. That’s absolutely fine. What I recommend you do is whether you choose to have everything saved the way that you’re doing it or if you want to switch over to something else like having them all collaborate. Like what I would recommend is Google docs because then it’s updated in real time.

If anybody makes any changes it’s everybody sees the changes universally, you don’t have to worry about files that are being saved in one location and not in others and all that kind of stuff. When you’re dealing with remote workers like Google Drive is my favorite thing in the world, I freaking love it not just because of RYS. I love it just because I run my entire business in Google Drive guys with all my team members and everything. To me it’s incredibly important to do that. whatever you do Scott just create a system that will be less hands on for you to where and something that can be duplicated so that as your business expands or grows as you scale you can add more to it.

You can duplicate that process over and over again, that’s really the key. Because that’s where most people struggle guys including myself is not having systems in place and then at some point you start saturating yourself with too much – you’ve got too much work which is busy work because you don’t have proper systems in place. Building right from the start will save you a ton shit of headache, all right. As far as I’m concerned if your current system is working for you, the curator curates and word press saves it as draft and now you’ve got a writer that goes in and injects commentary before the post is published, that’s fine, I wouldn’t mess with it, okay. What do you guys say, anything?

Chris: I agree with you Bradley. The more hands off it is, the better.

Adam: Sounds good and Bradley in Slack we have one more quick curative content one if you want to take a look at that.

Are You Using A Curator And A Writer For Your Blog Articles Or Does Your Writer Do Both Curation And Writing?

Bradley: Is that this one here? No, sorry, excuse me. Let me finish, there’s another part of Scott’s question real quick. He says are you using curator and a writer for your blog articles or does your writer do both curation and writing. See that’s the thing, it depends on what type of curating is being done. For my money sites or client sites I have a writer that I’ve trained to curate, if that makes sense. The writer really does mostly curating but they do write. I use native English speakers for my blog sites. What the hell was that? did you see how that page refreshed on its own guys? That was weird, are we still here?

Marco: Yeah.

Bradley: Okay, all right. From my client’s site, stuff like that I use, I’ve got three different curators: one in the states, one in the UK and one in Africa, South Africa and they are all really, really good. They curate and write but for like PBN stuff I don’t have any anymore because I just don’t use PBNs anymore. I’ve had a log of Philippines BAs that I taught because I wasn’t really concerned as much about the content quality, so I can get it done for very, very cheap. That’s because I was doing all crated PBM post which is what we just talked about at the beginning of this something Hangouts. Again, I use basically writers that have been trained with content kingpin.

How Do You Find Useful Content When The Customer’s Services Are Narrowly Niche Specific?

It’s the same training that you got Scott, it’s the same training that I give my writers that I want to teach how to curate. It’s funny because the writers that I’ve taught how to curate now that’s their primary method for blogging for their other client. It just goes to show you it’s good. All right. All right, the last question is the one that you just posted. With regard to curating content for clients, how do you find useful content when the customer services are narrowly niche specific? Oh yeah, that was Brian’s question I saw that. in my case, floor restorations, for naturals stone tile floors.

Well, Brian what I recommend because I’ve got a lot of clients that are – like roofers for example or HVAC and it’s very, very difficult to find content about roofing that’s interesting. We blog about general home improvement stuff, all of it, it doesn’t matter. Kitchen remodeling, fence building, landscaping, deck building, I don’t care what it is, house painting, whatever you want just blog about home improvement related stuff because it’s still relevant. You can add value to potential readers or whatever because you’re talking about all things home improvement and then obviously there will be from time to time stuff that would be specific to flooring that would really apply.

It’s still in that same, they’re all as Adam likes to say, tangent markets. It makes sense to blog about all that stuff and it gives you – there’s no shortage of home improvement content. There might be about specifically for restoration, for natural tile stone, stone tile floors, excuse me, but there’s no shortage of content out there for home improvement and home remodeling and do it yourself and all that kind of stuff.

Adam: That just reminded me too Bradley and I just posted the link Brian if you’re still watching or anyone who’s interested in this, we had Scott of curation sweep do a webinar with us and I don’t recall the details but I remember he had some great ideas on how to curate content for really low local niche products or services. I just posted that link. Go check out that webinar. I just remembered specifically he talked about that and we have like a flash bulb moment of holy shit, that’s amazing.

Marco: Yeah and lastly Brian, also curate about local events, any sort of local news. If it’s for – I don’t know if you’re talking local business or like a national business but if it’s a local business, you can curate about locally relevant content. What I mean that is like it’s relevant to the location. It doesn’t have to be about stone tile floors.

Adam: All right guys, that’s everybody for being here.

Hernan: Just to give Brian some tips really quick. You can talk about counter tops, you can talk about kitchens, you can talk about bathrooms, he doesn’t have to talk just about floors. It all relates back to whatever he’s doing. Whatever he can relate to it, it always comes back to the natural tile or natural stuff – I forget what it is that he’s doing, sorry, natural stone tile floors. You can talk about natural stone tile in other setting, building facets, whatever and this is a ton – now I just gave you a bunch of different ideas that you can write about, so there you go.

Adam: Awesome. All right everybody, thanks for being here in this five minutes extra-long – we have to hand up so we’ll see everybody next week I guess. Thanks guys.

Chris: Bye guys.

Hernan: Bye everyone.

  Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175 published first on https://dilatepage.tumblr.com/

[nerdybff]

Sometimes Being Your Nerdy BFF Is Hard

Hey, guys. Here’s an overshare that reveals some of my inner turmoil. My apologies for the TMI.

Every day I’m grateful that you guys let me share cool apps and tech tools that will help you. I strive to be fun, upbeat, helpful and knowledgable. This goal means that I have to keep up with all the news, all the time. And with the crazy news coming in these days about technology, sometimes I just can’t find very much fun stuff to talk about.

Sometimes when I work on my weekly newsletter (NerdWords, which you totally need!), I have a pit in my stomach. The tech news is scary, mind-blowing and sometimes downright horrifying. I don’t want to write every week about security breaches or advances in artificial intelligence that could put some of us out of work. But those are the stories I come across, and sometimes it depresses me.

Here’s a sampling of the stories of tech trends that make me nauseated sometimes.

Online Security Insanity

Guys, I can’t even keep up with all the threats to our online security these days. Check out this headline: “KRACK Attack Devastates Wi-Fi Devices”. Or read “Google engineer proves any iPhone app with permission to access the camera is capable of spying.” Check out the Bad Rabbit ransomware threat, the problem with iOS password prompts and hey… did you know Instagram was hacked? See? You’re probably depressed now, too. Here are two that we should be very concerned about.

The Reaper Botnet Remember last fall when Netflix went down and the internet melted? It was because a botnet called Mirai created a robot army out of unprotected cameras, routers and more and then attacked popular sites, sending so many visits to the sites so quickly that it blew them up. The Reaper Botnet is taking over millions and millions of internet-connected cameras and routers as I type. No one knows when the army will attack. But we should be afraid.We can take a few steps to protect our devices, but they’re not easy ones like changing your phone password. Here’s what the FBI says to do. One of the recommendations is to “Configure network firewalls to block traffic from unauthorized IP addresses and disable port forwarding.” Yeah. We’ll all get right on that.

 The Equifax Breach Nothing has me worried like the effects of the Equifax breach, where AT LEAST 143 million social security numbers and other personal facts were stolen. As I mentioned before, this could affect us — and our children — for years, decades even. With this information, the bad guys could take out loans in our names, file tax returns and get our refunds, and even apply for disability through our account! Seriously, folks. This is bad.To make matters worse, Equifax’s response has been pathetic. Their tools to see if you’ve been affected are both unreliable and suspicious in their own right. Their own site has been phished a couple of different ways. They’re getting sued and investigated by everyone, and I can’t imagine they’ll survive the hits. So they’ll be even less helpful, if that’s possible. I don’t want to even link directly to their “help” site because I don’t trust it.And what’s worse is that most of us haven’t done anything about it. I ask in sessions how many people have taken action to protect themselves after the breach. Maybe 10% of attendees raise their hands. I wrote specifically to neighbors and family members, asking them to take action. They’re just avoiding my questions. Although nothing is going to protect us completely, we all should freeze our credit and keep a close eye on our statements. And we should make this a habit for decades to come! Here’s a great article about all kinds of things we can do. PLEASE do something. Please.

Artificial Intelligence Reality Check

I have a new (fantastic!) session about how professionals can use artificial intelligence to create a “virtual staff.” Attendees are amazed about all the things that artificial intelligence can do for them now. But behind these helpful little tips are some really scary trends that literally keep me up at night sometimes.

Note: artificial intelligence refers to a lot of processes right now, but what I’m talking about is basically the technique where machines are given thousands/millions of data points about different scenarios that can happen, and then they analyze the data to understand every possible outcome and the “knowledge” to help them determine the best outcome based on a set of circumstances. I’m still trying to get all the nomenclature correct, so just kind of go with the flow in this section and forgive any rounding of terms that I might do.

Computers make up their own languages to talk to each other In a study about how machines can learn to negotiate, the researchers noted that the computers created their own language to communicate. This efficient communication technique was indecipherable to the human researchers, so they had to program the systems to only speak in typical English formats.Did you get that? Computers can communicate with each other in a made-up language that only they can understand.

Computers can lie In the same study, researchers learned that computers learn how to deceive to get what they want. In a bargaining scenario, computers learned that a great technique to get what they want is to feign interest in objects they didn’t really want in order to fool the other trader into thinking that they were making a better trade.

Computers can teach each other better than we can teach them The headline reads: “Google’s artificial intelligence computer ‘no longer constrained by limits of human knowledge.'” Before, I don’t know, last month?, machine learning happened when programmers gave computers a set of data. But now machines can process their own set of data more rapidly than they can use our data to learn.

Artificial intelligence is as biased as the researchers, but it’s getting better — much better One of the limitations of artificial intelligence is that the data sets that researchers used had inherent biases based on human limitations. A recent analysis of the sentiment of language associated very negative scores to conversations about certain ethnic and religious groups. But a new development revealed a way that machines can learn in a more neutral environment, leading the way for more powerful knowledge.

Artificial intelligence is already more intelligent than we are In experiments that pit expert man vs. machine, the machines are winning. They are picking stocks better than financial advisors. They are matching homes to buyers better than experienced real estate professionals. And they’re beating us at the most complicated games in the world, such as chess and Go.

Artificial intelligence advancements are astronomical The more advanced AI gets, the more they build on the knowledge and take it further. And further. And further. I haven’t scratched the surface of what it’s capable of.

Device Use Madness

My gosh, people. What’s happening to us? Kids today aren’t asking parents why the sky is blue… Alexa is their go-to source. We’re losing the ability to navigate without map apps. Social media is curating our news and reinforcing our views and friendship circles instead of letting us expand our minds. We have to limit screen time for ourselves and our kids. Our vision is deteriorating because we stare at screens all the time. This just makes me sad.

And Finally… Sexbots

Ok, I know this is a disgusting subject, but nothing has made me more sick to my stomach than the concept of sex robots. The idea is that manufacturers of the uber creepy sex doll products are adding artificial intelligence to the dolls to make them interact like a real person. Although I’ve seen a bunch of articles lately, I’m not sure whether they’re actually available for purchase yet. And frankly I have to stop Googling for more information because I’m just so grossed out. But I do know that about half the men in a survey from Germany reported that they think sex robots will be a part of society in the not-distant-enough future.

Besides the fact that security experts warn that the sexbots can be programmed to kill, the part that gets me the most is that the manufacturers have talked about a “resistance mode” that will let a human simulate an unwanted sexual act with the robot. I just. I mean. WHAT????

  Sometimes Being Your Nerdy BFF Is Hard was originally published on Your Nerdy Best Friend