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kritatechnosolutions · 11 months

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Powerhouses of Digital Marketing: Exploring the Thriving Agencies in Texas & California

Introduction

In today's digitally-driven world, businesses across industries are embracing the potential of online marketing to reach their target audiences more effectively. As a result, the demand for specialized digital marketing agencies in texas has skyrocketed. Texas and California, two major economic hubs in the United States, have emerged as hotbeds for innovation and entrepreneurship. In this blog, we'll take a closer look at the digital marketing agencies in these states, their unique strengths, and how they are shaping the future of digital marketing.

Digital Marketing Landscape in Texas

Agency A: Based in Austin, Agency A has earned a reputation for its creative approach to digital marketing. They focus on crafting compelling brand stories and engaging content across various platforms. With a knack for social media marketing and influencer collaborations, they have helped numerous businesses build a strong online presence and drive significant brand awareness.

Agency B: Located in Dallas, Agency B is renowned for its expertise in search engine optimization (SEO). They have a team of skilled SEO specialists who stay ahead of the curve with algorithm updates and keyword trends. Their data-driven strategies have propelled many businesses to the top of search engine results pages, resulting in increased organic traffic and better conversion rates.

Agency C: Houston is home to Agency C, a full-service digital marketing agency catering to businesses of all sizes. Their diverse portfolio includes web development, email marketing, and pay-per-click (PPC) campaigns. By blending creativity with technical prowess, Agency C consistently delivers successful digital marketing campaigns.

Digital Marketing Landscape in California

Agency X: Located in the heart of Silicon Valley, Agency X is at the forefront of leveraging cutting-edge technologies for digital marketing. With a focus on artificial intelligence and machine learning, they have developed advanced marketing automation tools that offer unparalleled efficiency and personalization. Their clientele often includes tech startups looking to disrupt their respective industries.

Agency Y: Based in Los Angeles, Agency Y has made a name for itself in the entertainment and lifestyle sectors. They excel in influencer marketing and have collaborated with top celebrities and social media personalities to create viral campaigns. Their unique ability to blend Hollywood glamour with digital marketing has drawn attention from global brands seeking innovative marketing strategies.

Agency Z: Nestled in the San Francisco Bay Area, Agency Z specializes in growth hacking for startups and established businesses alike. They adopt a data-driven approach to identify growth opportunities, optimize conversion funnels, and drive user acquisition. Their agile methodologies have proven instrumental in accelerating the growth of several tech-driven companies.

Key Factors Contributing to Success

Talent Pool: Both Texas and California boast vibrant tech ecosystems that attract top talent from across the globe. This influx of creative minds and tech-savvy professionals has fueled the growth of digital marketing agencies in these states.

Diverse Industries: Texas and California are home to a wide range of industries, from technology and entertainment to healthcare and oil & gas. This diversity provides digital marketing agencies with a rich pool of clients, each with unique marketing needs and challenges.

Innovation & Adaptability: To thrive in the dynamic digital marketing landscape, agencies in both states prioritize innovation and adaptability. They stay up-to-date with the latest trends, algorithms, and tools, allowing them to offer cutting-edge solutions to their clients.

Conclusion

As the digital marketing industry continues to evolve, agencies in Texas and California are leading the way with their innovative approaches and diverse expertise. Whether it's creative storytelling, technical SEO mastery, or leveraging the power of AI, these agencies have proven their ability to deliver exceptional results for their clients. The future of digital marketing looks bright in the Lone Star State and the Golden State, as these powerhouses continue to shape the digital landscape for businesses worldwide.

Read More :-Digital Marketing Agency Canada

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cambroon1524-blog · 5 years

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San Francisco SEO

San Francisco SEO Services is the answer to your concern when you want to top the rankings for the sites as these agencies get you the best San Francisco SEO service as the SEO Company San Francisco plans the campaigns with varied aspects. SEO is that the method of gaining a valuable audience to your website through organic ways that. By this method, the keywords are targeted on and once a traveler searches for certain keywords, he/she will get to check your web site on the highest. this may improve the traffic on your website. San Francisco SEO Services edges your business in many areas as obtaining you some valuable shoppers to your business. the employment of acceptable keywords is important for your business website because it determines the success of your business. San Francisco SEO Company offers varied perks to the clients for his or her business improvement. when you need any help with the SEO matter on your web site, San Francisco SEO specialists know how to produce you with the simplest of the choices for your business websites.

San Francisco is home to many of the most important, and most successful companies within the nation, if not the globe. At Victorious, our team of experts, SEO go-getters, and every one around wonderful individuals putting your all into for San Francisco’s trendy corporations with custom tailored campaigns and relentless effort. whether or not you need SEO consulting for occurrence comes or a complete strategic overall of your SEO portfolio, our specialists skills to serve your desires and transform your business. No different San Francisco SEO company will it higher. San Francisco isn't solely an excellent place to visit; it's conjointly an incredible place to measure. It provides important opportunities for those that board the world, as well as the chance to create your own business. If you would like a thriving business in San Francisco, you’ll need to invest in developing your SEO presence with a Bay area SEO company.

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idealvisibility1 · 3 years

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SEO Agency Bay Area: For Best Search Engine Optimization SEO company California San Francisco. Our experts will help you achieve organic search results with vast experience in SEO services. Call us today.

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premierdetroit · 3 years

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How we’re helping get vaccines to more people

Please CLICK HERE to visit Sundar Pichai for the full article.

The pandemic has taken a devastating toll on communities worldwide. While there is much uncertainty still ahead, the development of multiple safe vaccines in such a short time gives us reason for hope. Now the work begins to ensure that everyone can benefit from this triumph of scientific achievement, and quickly.

During the pandemic, Google has helped people get the information they need to keep their families safe and healthy. We’ve supported small businesses and partnered with Apple to build exposure notification technology to fight the spread of COVID-19 around the world. Now, as public health authorities ramp up vaccination efforts, we’re finding more ways to help.

We recognize that getting vaccines to people is a complex problem to solve, and we’re committed to doing our part. Today we’re announcing that we’re providing more than $150 million to promote vaccine education and equitable distribution and making it easier to find locally relevant information, including when and where to get the vaccine. We’ll also be opening up Google spaces to serve as vaccination sites as needed.

$150 million to promote vaccine education and equitable access

Since the beginning of the pandemic, we’ve helped more than 100 government agencies and global non-governmental organizations run critical public service health announcements through our Ad Grants Crisis Relief program. Today, we’re announcing an additional $100 million in ad grants for the CDC Foundation, the World Health Organization, and nonprofits around the globe. We’ll invest another $50 million in partnership with public health agencies to reach underserved communities with vaccine-related content and information.

Our efforts will focus heavily on equitable access to vaccines. Early data in the U.S. shows that disproportionately affected populations, especially people of color and those in rural communities, aren’t getting access to the vaccine at the same rates as other groups. To help, Google.org has committed $5 million in grants to organizations addressing racial and geographic disparities in COVID-19 vaccinations, including Morehouse School of Medicine’sSatcher Health Leadership Institute and the CDC Foundation.

Highlighting authoritative information and local vaccination sites on Search & Maps

To help find accurate and timely information on vaccines, we’ve expanded our information panels on Search to more than 40 countries and dozens of languages, with more rolling out in the coming week. We’ll begin showing state and regional distribution information on Search so people can easily find when they are eligible to receive a vaccine. Soon we’ll launch a “Get The Facts'' initiative across Google and YouTube to get authoritative information out to the public about vaccines.

Searches for “vaccines near me” have increased 5x since the beginning of the year and we want to make sure we’re providing locally relevant answers. In the coming weeks, COVID-19 vaccination locations will be available in Google Search and Maps, starting with Arizona, Louisiana, Mississippi and Texas, with more states and countries to come. We’ll include details like whether an appointment or referral is required, if access is limited to specific groups, or if it has a drive-through. We’re working with partners like VaccineFinder.org, an initiative of Boston Children's Hospital, and other authoritative sources, such as government agencies and retail pharmacies, to gather vaccination location information and make it available.

Search and Maps will soon show vaccination sites with important details

Opening our spaces for vaccination clinics

To help with vaccination efforts, starting in the United States, we’ll make select Google facilities—such as buildings, parking lots and open spaces—available as needed. These sites will be open to anyone eligible for the vaccine based on state and local guidelines. We’ll start by partnering with health care provider One Medicaland public health authorities to open sites in Los Angeles and the San Francisco Bay Area in California; Kirkland, Washington; and New York City, with plans to expand nationally. We’re working with local officials to determine when sites can open based on local vaccine availability.

Using our technology to improve vaccine distribution

Google Cloud is helping healthcare organizations, retail pharmacies, logistics companies, and public sector institutions make use of innovative technologies to speed up delivery of vaccines. For example, logistics companies are using our AI to optimize trucking operations by adapting to traffic or inclement weather, and detect temperature fluctuations during transport. Once vaccines reach their destination, our tools help facilitate pre-screening, scheduling, and follow up. And our Intelligent Vaccine Impact Platform is helping states like New York and North Carolina manage distribution and forecast where vaccines, personal protective equipment, and hospital staffing will be most needed.

The COVID-19 pandemic has deeply affected every community all over the world. It’s also inspired coordination between public and private sectors, and across international borders, on a remarkable scale. We can’t slow down now. Getting vaccines to billions of people won’t be easy, but it’s one of the most important problems we’ll solve in our lifetimes. Google will continue to support in whatever way we can.

An update on our efforts to help Americans navigate COVID-19

How we’re keeping people safe and getting American businesses back up and running during COVID-19.

Read Article

Premier Detroit SEO

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lydiahartig · 4 years

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Clipper launching START Pilot Discount Program

Clipper launching START Pilot Discount Program By Sophia Scherr

Clipper is excited to launch the START Pilot Program in collaboration with the SFMTA and other Bay Area transportation agencies (BART, Caltrain and Golden Gate Transit and Ferry). Designed to make transportation more affordable for low-income residents, the Clipper START pilot program moves toward a consistent fare discount standard for the Bay Area region. The discount pilot program will last for 18 months while the program is evaluated. SFMTA has committed to continue to offer the discount after the pilot period ends.

To design, implement and evaluate this pilot program, the SFMTA is working with Clipper, the Metropolitan Transportation Commission (MTC), BART and Golden Gate Transit—as well as community-based organizations, social services and public health sectors.

Am I eligible for the pilot Clipper START Program? How do I apply?

Adults ages 19 to 64 who have a household income of up to 200% of the Federal Poverty Level (approximately $50,000 per year for a family of four) can qualify for the Clipper START discount. Applicants will need to provide proof of eligibility in the form of copies of EBT cards, Medi-Cal cards or tax returns. Participants must also live in the 9-county San Francisco Bay Area. Income levels and eligibility are available online – see www.clipperstartcard.com for details.

Eligible participants will be able to apply online, mail or fax using a paper applicationOnce eligibility is verified, participants will be mailed a special Clipper card to use to receive the discount. This Clipper Card will show the participant’s name and will look like a regular Clipper Card.

What kind of discount will be offered?

Clipper START pilot participants will receive discounts for single rides on participating agencies. Participants riding Muni will receive a 50% discount each single ride purchased. Discounts vary by agency:

MUNI: 50% discount; single rides

Caltrain: 50% discount

BART: 20% discount

Golden Gate Transit and Ferry: 50% discount

If I am a Lifeline customer, should I get Clipper START?

For Lifeline customers who take fewer than 32 trips per month, this option is costs less than buying a monthly Lifeline pass.

What if I have a pass given to me by a social service program, such as Lifeline?

The discount will only apply to fares paid on single rides (including transfers). It does not apply to Muni passes. Our pass programs, including our free and reduced pass programs, are still available. However, the discount does not apply to them.

Where can I find more information?

More information is available online at www.clipperstartcard.com. The SFMTA is working with community-based organizations, social services and public health agencies to help sign up customers and spread the word about the program once it becomes available.

Published July 27, 2020 at 05:12PM https://www.sfmta.com/blog/clipper-launching-start-pilot-discount-program

from Blogger http://newcapitalentrepreneur.blogspot.com/2020/07/clipper-launching-start-pilot-discount.html via SEO Services

Clipper launching START Pilot Discount Program via https://capitalentrepreneur.finance.blog/

#LydiaHartigs #Software Development #Distributed Systems #XML #Spring #Python #MySQL #Linux #Perl #So

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ja-acabou-jessica · 5 years

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Ways to Optimizing YOUR SITE for voice Search

Nearly every person upon this planet is linked to the web. In a recently available declaration released by Google’s CEO, about 20% of the questions are done through voice searches. This quantity is continuously increasing as many people find the ease of stating something rather than keying in a few words on the phone.

You may also interesting in Toronto web design

What’s even more interesting is the fact that the majority of artificial cleverness and assistants are voice-activated. A few of them include Siri, Cortana, Viv, Google Home, Amazon’s Alexa, and Google’s Tone of voice Search. A whole lot of devices being developed now integrates tone of voice instructions for the users’ delights. Thus, your website must adapt and ready because of this massive change.

Additionally, it is necessary to know that searching through text messages will eliminate certain words while the tone of voice search is complete. This will drive SEO managers to improve their strategies which means that your website shows up at the top of the search engine’s set of results. For viability, the utilization of long-tail keywords is preferred.

Regarding content quality, one research remarked that in 10,000 tones of voice searches recorded, articles written with 9th-grade readability are preferred. This might imply that technicality is disregarded.

Since there’s a lot of factors that trip on your company’s adaptability for change, here are five methods for you to do to enhance your website for the increasing trend of the tone of voice search.

1. Get Outlined as an area Business

Wearable technology and smartphones have a restricting display in comparison to computer units. If you'd like your website to seem near the top of a search engine’s result entries, you will need to get outlined as an area business.

The integration of location services (of the smartphone or a wearable tech) will consider the factor that your question is locally intent. You can even start using a web data analytics tool to see what device these potential customers used to see a page.

2. Elevate Your Web page/Website’s Launching Speed

Did you know Google Home and Google Tone of voice Search mementos webpages/websites with fast launching velocity? Also, this information is not only limited to voice searches.

The same applies to text queries. You should use Google’s tool called PageSpeed Insights to monitor your page’s launching speed. You can also follow these methods for minimum loading speed.

Minify CSS, JavaScript, and HTML on your web page. You can look free of charge tools online for minifying the pointed out coding dialects.

Optimize visual content and images.

3. The mix of Long Form and Brief Form Content

Of course, you will need quality and relevant content to attract and build relationships with your audience and clients. Content that will answer and help your visitors make their decisions and even drive your sales team upward.

Figures warrant that websites with long-form content (2000 words or even more) have been ranked near the top of various keywords. However, you don’t need to bombard your website with long-form content just. You must toss in short-form content that provides quick answers for your audience.

4. Increasing SOCIAL NETWORKING Presence

Today’s businesses understand how interpersonal press avenues impact their procedures. One way of optimizing your website for the tone of voice search is via an increased engagement on sociable media strategies like Twitter, Instagram, and Facebook.

You can increase brand presence through images and image designs and redirect them to your site for additional information. Also, notice how cultural media web pages with significant pursuing appears together with a search engine’s results.

5. Utilizing Organized Data Markup

If you are an SEO manager, you have found out about structured data markup. However, if you don’t have any basic idea, we’ll conclude for you. Organized Data Markup is information that is effective for a visitor’s query.

For example, say a question works as the “cheapest hotel in SAN FRANCISCO BAY AREA. ” Apart from just indicating a hotel’s name, and organized data markup would also notice starting and shutting hours, address and other details provided.

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laurelkrugerr · 4 years

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How Hiring Women and Moms Propels Economic Recovery

July 1, 2020 7 min read

Opinions expressed by Entrepreneur contributors are their own.

This week I spent time with a friend I admire highly – Trina Limpert, formerly Global President of Women for eBay. She now heads RizeNext, with a vision of raising up a new generation of diverse technologists, executives, and directors. Since mid-2019, she’s been training companies in the creation of diversity and impact initiatives that drive change while also propelling profitability and growth (agendas that are often seen as being at odds).

Limpert and I have much in common, as we both began our technology careers at Provo, Utah based Novell, Inc., which was acquired by The Attachmate Group in 2011. I arrived in 1986 before launching my own business in 1989. Limpert’s Novell experience was much longer, beginning in 1998 and ending in 2007 when she transitioned to a role at Oracle.

The 1980s and 90s were a different world for women in technology. I was fortunate to begin my work in public relations under a female Senior Vice President who served as a wonderful mentor. But much of the reason I left Novell to start my own business in 1989 is that I came up against too many requirements that were unfriendly to both women and parents.

As a female programmer, Limpert faced much greater difficulties. On her first day of work, she was handed a box of computer parts and instructed to build her own workstation. She did, but wryly noted the shiny new computers that arrived on a regular basis for her male counterparts.

Related: 40 Online Resources All Women in Tech Careers Should Know About

Translating lived experience into lasting change

Neither of us was inclined to be angry and we both persevered. But the experiences instilled a desire in Limpert, especially, to make things better for the women and the employees and leaders of every diversity to come.

To that end, Limpert stepped forward as Global President of Women during her tenure at eBay and launched the RizeNext organization last year. In addition to corporate and individual training, Limpert provides free assessments, consultations, and roadmaps on diversity programs and female talent pipelines and has given a number of keynote addresses. In early 2020, RizeNext also became an affiliate partner of MotherCoders.org, a non-profit organization headquartered in San Francisco that’s provided technical training and career preparation in the Bay area and New York to more than 300 U.S. mothers so far.

Limpert could not have predicted the level of need that now exists for the MotherCoders program in the midst of the COVID-19 pandemic and the economic challenges it has spawned.

Limpert notes that 86 percent of U.S. women become mothers by age 44, which means that sidelining women who become mothers is a colossal waste of human capital. Yet women drive 85 percent of business and consumer purchasing, putting an average of 90 percent of their income back into their local economies. Given this, it makes good sense to invest in mothers to ensure the continued development of products and services. The training MotherCoders provides is also beneficial in the respect that it puts a STEM (Science, Technology, Engineering, and Math) role model into the home of each individual it trains, resulting in stronger families and communities for generations to come.

Related: Debunking Three Myths About Women in Tech

A bluprint for helping mothers learn to code

For other regions that are intrigued by this kind of program, here’s the way the MotherCoders initiative works in the Salt Lake City pilot:

The program provides a nine-week/Saturdays only curriculum from 10:30 a.m. to 4:30 p.m. In Utah, the program will select 10 students each in two locations, beginning Sept. 12 and Sept. 26, 2020, in facilities sponsored by Weber State University and Bottega, in Lehi. Current plans are for the course to run live, with appropriate social distancing, but if necessary, the program will be remote. In either case, the program offers childcare support on-site, or through a stipend for remote students to ensure participants are able to fully focus on their own development.

All participants are individuals of at least 21 years old who identify as a woman in a way that’s significant to her, including anyone who is trans, cis, or queer or was assigned female gender at birth but does not identify with the binary definition of gender.

Participants are caring for at least one individual under the age of 17 when admitted to the program and through its duration.

It is suggested but not required that entrants have at least five hours of coding experience – enough to know that it is something they’d like to do much more.

The program welcomes sponsors to participate with in-kind donations and services as well as funds for tuition and stipends for costs such as childcare not covered by tuition in an effort to creating a scenario that provides as many as possible of the seats on scholarship. For Salt Lake, the program is discounted to $1,450 per seat (a 65 percent discount from standard national cost). Limpert notes that organizations including Facebook, eBay, Album VC, and Lockheed Martin have signed up as Utah sponsors so far, in addition to the two universities providing facility space. The program strives to have each participant cover a minimum of $200 of their costs as a personal investment in the program’s completion, but in cases of hardship, even this portion could be potentially waived.

Participants learn technical skills by building and launching a website using HTML, CSS, and JavaScript to showcase the skills acquired for potential employers. They expand understanding of the technology industry including trends, the issues driving growth and innovation, and the potential career paths for technology workers. The program also provides professional network-building to result in connections to like-minded peers and working professionals.

Advantages for integrating women into the workforce are clear

While Utah has fared better than many states in the process of recovery, the state continues to suffer from a shortage of sufficient technology talent that could not only add revenue to the region’s businesses and economy but could create additional high-paying jobs for a segment of the population that is typically disadvantaged. This is true for many U.S. regions.

The results can be astonishing. A 2018 success survey by MotherCoders showed 62 percent of California and new York participants are now fulfilling technology jobs. Nineteen percent have gotten promotions and four percent have launched their own entrepreneurial ventures. Together, they’ve increased their salaries by an average of 68 percent, increasing their household incomes by an average of $54,360.

For every technology business, the value of developing a pipeline of female employees should be clear. Other regions can reach out to MotherCoders or to Limpert and RizeNext to suggest affiliations or can launch their own programs to accomplish similar goals.

Limpert also offers suggestions for ways to make Impact Initiatives successful in organizations. Her ideas are available from her website or may also be available here in a future column. In all cases, it is clear that providing training and support for female employees bears dividends on multiple levels. Even better, instead of observing and bemoaning the continuing salary discrepancy between genders, companies that participate in programs like MotherCoders and RizeNext are actively closing the gap.

Related: Supermodel Karlie Kloss’s Lesson to Young Women: Never Be …

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source http://www.scpie.org/how-hiring-women-and-moms-propels-economic-recovery/ source https://scpie1.blogspot.com/2020/07/how-hiring-women-and-moms-propels.html

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nicksmith9837 · 4 years

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Codeinit Web Design in San Francisco | WordPress Sites

f you’re looking for Best Web Designing services in San Francisco then you can prefer Codeinit , it's one of the best Web Designing services companies. They provide custom web development for the San Francisco Bay Area business is small, the brand, and professional. We are committed to designing a WordPress expert responsive website that engages your customers, stimulates traffic, and grows your brand. We build value and help our clients are based in San Francisco to achieve their unique business goals by connecting sustainable technology, clean design, and exceptional service. responsive web design to make sure that the site appears correctly on each device. This provides a fluid, intuitive user experience regardless of screen size. These best practices will not only help ensure that all users of the site have access to the same information and tools online, as well as facilitate the goal of commercial awareness and brand of a website. A website with responsive design of Codeinit can be relied upon to function reliably, so that no users are never left out of what your organization has an offer.

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Although the standard responsive web design is not new, many organizations do not apply it on the existing site. Given that so many people are using smartphones and tablet devices to use the Internet, investment in responsive design is a wise idea. Organizations can reduce the traffic flow significantly just by having a website that is not responsive. Because the function is not ensured, each user may face different obstacles in using your website to its full advantage; poor conversion rate is a natural consequence. Our San Francisco website design team can help ensure that every page on your website is responsive and functional, thus providing the best experience for each user.

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isearchgoood · 4 years

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How Your Local Business Can Be a Helper

Posted by MiriamEllis

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers

This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done.

When times are hard, finding helpers comes as such a relief. Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come.

While none of us gets to live in Mister Rogers’ idealized neighborhood, the adaptations I’m seeing local businesses and organizations make to sustain communities during COVID-19 are a meaningful expression of caring worthy of his humanitarian vision. Almost any brand, large or small, has the chance to be a good neighbor. Please use the following industry and platform examples to spark local business creativity when it’s needed most so that brands you care about can stay helpfully productive during the public health emergency.

Inspirational local business pivots and plans

Everyone at Moz is full of admiration for the way different industries are responding in a time that’s not business-as-usual. My thanks to the many teammates who contributed to this roundup of examples we’ve been personally encountering, and we hope you’ll find an actionable path for your business here.

Food and hospitality

1. From fancy to fundamental, famed Seattle restaurant Canlis quickly transitioned from fine dining to offering drive-thru bagels, family meal delivery, and community-supported agriculture (CSA) boxes from local farms.

2. From pizza place to pantry, multiple restaurants and caterers are putting their supply chain to work for their customers. California Pizza Kitchen is delivering meal kits and pantry staples as a pop-up market.

3. Caterers with big hearts like Kay Catering asked parents whose schoolchildren she normally feeds whether they’d be willing to donate unused lunch fees so her company could cook for families in need. Through the generosity of these parents, Kay Kim is now serving dinner to the residents at the Sand Point Public Housing Center at Magnuson Park as part of Seattle Public Schools’ overall effort to feed its students.

4. Pike Place Market on your doorstep is the offering of Savor Seattle, which has shifted from offering tasting tours to aggregating the iconic products of an entire marketplace for home delivery and curbside pickup.

5. To keep grocery shelves stocked, Santa Rosa, California food manufacturer Amy’s Kitchen has ramped up production by erecting tent kitchens with social distancing so that the company’s canned soups can be produced in greater quantities. Meanwhile, distilleries across the country have converted operations to manufacture of hand sanitizer.

6. Community-support agriculture may well see a boom with the appeal of boxes of fresh, local foods delivered to your door, allowing customers to entirely forego trips to grocery stores. Farm stands have become extra precious community resources. Role models like Heron Pond Farm in New Hampshire are accepting SNAP payments and providing discounts to SNAP shoppers.

7. Caring for our most vulnerable community members, grocery stores large and small are setting senior shopping hours. Raley’s is offering curbside pickup of $20 “Senior Essential Bags” filled with fresh and dry goods. Kroger-owned stores are donating $3 million to deploy groceries to food-insecure communities via their Zero Hunger/Zero Waste program.

8. Looking to the future, Instagram co-founder Mike Krieg has launched SaveOurFaves.com, an San Francisco Bay Area directory of restaurants hosting the purchase of gift cards to keep cherished eating spots afloat. These gift cards, meant to be used later, are in the nature of a small business loan.

9. Serving up support for displaced restaurant workers, Food Network star and restaurateur Guy Fieri has created a relief fund.This Bay Area celebrity has repeatedly come to the rescue in disasters, cooking for impacted communities, and now, offering $500 in cash to unemployed restaurant employees on a first-come, first-served basis.

10. Hotels are housing health care workers in need of lodging, with some 6,500 properties participating in the Hotels for Hope initiative nationwide. Meanwhile, in San Francisco alone, more than 30 hotels have offered housing for homeless Americans in response to local and state government requests.

Home services

1. Contractors put safety first by implementing new sanitary protocols when making home visits. Roto-Rooter is doing an outstanding job of explaining how plumbers will wear protective equipment, practice social distancing, and use disinfectant. They are also publishing how-to videos for simple home plumbing and offering advice regarding sanitary products. HVAC brand Vaughan Comfort Services created this section of their website to explain their enhanced safety measures.

2. Cleaning services are making tough decisions about whether to remain operational. Some, like Molly Maid, are still cleaning residences while implementing increased safety practices, but others are diversifying into the commercial cleaning space, cleaning offices that are temporarily empty. Meanwhile, professional biohazard cleaning services like Aftermath are creating new pages on their websites to describe their in-demand practices for disinfecting impacted properties.

3. Computer repair services are adapting, where state regulations allow, to 100% mobile operations and are fixing issues over the phone where possible. One independent shop, DreamNet Computers, created this page to explain how they are sanitizing devices being picked up or dropped off, and how they can repair some computers remotely if they can connect to the Internet.

4. The landscaping services market is haphazard at the moment, with some professionals concerned that state-by-state regulations are not clear enough for their industry, while others are embracing virtual meetings and 3D modeling with the thought that people working from home will now be more invested in having livable outdoor spaces.

Professional and instructional services

1. Much of medicine has become telemedicine and therapy has become teletherapy, barring cases which require direct one-on-one contact. Practitioners able to navigate privacy regulations can still provide vital patient support. Bridges Therapy & Wellness Center of Fairfax, Virginia is just one example of a practice putting online appointment availability front and center on its website. Check out how the telehealth platform PatientPop has quickly pivoted their roll out for medical clients.

2. Movement, meditation, and multiple forms of self-care have made a quick transition online. Religious institutions are putting their services on the web, from Pope Francis celebrating Mass at the Vatican, to Ann Arbor’s Temple Beth Emeth observing virtual Shabbat and the Imams of the Islamic Center of America broadcasting live, daily lectures from Dearborn, Michigan. I’ve found Indigenous invitations to prayer for healing especially moving in these times. Meanwhile, dance studio Dance Church has thousands of folks boogying to their livestreams, and yoga, martial arts, fine arts, and music instructors have shifted to both public and private online sessions. Check out the business support being offered by Your Yoga Alliance to instructors needing to transition operations.

3. Banks and financial institutions are responding by offering various forms of relief including deferring or waiving fees, and providing some forms of mortgage assistance. With concerns over ATM contamination, some advisors in the financial industry are suggesting customers bring their own sanitizer, gloves, and a stylus to transactions.

4. Realtors can manage most meetings virtually, and thanks to technology like Kleard and Immoviewer, buyers can get a very good idea of what properties look like and even handle closings online. However, it’s vital to follow state and local regulations regarding home showings.

5. The National Association of Bar Executives offers abundant guidance for legal professionals via their pandemic preparedness resource. They are hosting roundtables, publishing lists of tech vendors appropriate to the industry, and highlighting government and philanthropic news.

6. Personal care professionals may be struggling most, with hair stylists, manicurists, massage therapists, and related practitioners having no way to replicate their work via the Internet. Kaleidoscope Salon in Chattanooga, Tennessee held a fundraiser offering a prize of a full year of hair services in order to meet its payroll during its closure. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips. Stay-at-home orders are making it harder for people to access personal care products. If your salon has inventory, consider curbside pick-up of health and beauty supply kits, as is being offered by Sally Beauty.

Retail

1. Retail is taking a hard hit, and there’s no gainsaying this, but vendors who can transition at least part of their operations to e-commerce selling may be able to remain operational simply because the demand is so high now for home delivery. If you are sitting on unsold inventory and are having trouble imagining how to sell it, check out eBay, which recently announced that it is waiving seller fees to help retailers get their products onto the web for sale.

2. Major clothing retailers like Macy’s and Kohl’s have closed their stores, but continue to sell online. Macy’s CEO Jeff Gennette has stated that the fewest employee furloughs have been in their digital operations, and that they hope to start bringing workers back on through a staggered process in the future. Meanwhile, smaller basic clothing retailers like the Vermont Country Store have temporarily shuttered their premises, but are continuing to ship with the proviso that an overload of orders has slowed down shipping speeds.

3. Electronics retailers are finding their product lines in high demand as all of us seek ways to conduct more of life online. T-Mobile stores may be closed, but they are offering free two-day shipping and have published a whole new section of service resources during the health emergency. Best Buy is offering contactless curbside pickup and delivery. Batteries Plus Bulbs has remained largely operational and is supplying the medical field with essential technology, while also offering curbside pickup to retail customers.

4. Plant nurseries are finding themselves inundated with customers eager to plant food crops in any gardening space they have. In my state of California, agricultural businesses are considered essential. Many nurseries and garden supply shops remain open, but — like the San Francisco Bay Area Sloat Nursery chain — are taking steps to limit the number of customers allowed in at a time, and also offer curbside pickup and delivery. Nurseries should be growing as many veggie starts and stocking as much vegetable seed as possible right now.

5. Home Improvement and hardware stores offering free delivery, like Home Depot, and free curbside pickup, like Ace Hardware, have a good chance of weathering this storm so long as customers can afford to improve their dwellings, in which they are now spending so much more of their time. In a related category, large home furnishings brands like Crate & Barrel are selling online and have their design consultants working from home with clients via phone and web chat.

6. Auto dealers have embraced tech to keep car sales moving. Toyota’s SmartPath tool takes customers from inventory search, to applying for a line of credit, to the point where a vehicle can be delivered to your home. I’ve noticed several dealerships deferring first-month payments to stimulate purchases. Meanwhile, General Motors has begun producing ventilators at its Kokomo, Indiana facility and face masks at its plant in Warren, Michigan.

Where to publicize what you’re doing

Once you’ve determined how your business can best pivot to continue serving the public, you’ll want to update your website to ensure you’re communicating your offerings. You should also update your local business listings, as described in the last edition of my column. Beyond this, here is an example-filled list of resources for maximizing publicity:

Blogs

About a decade ago, local SEO experts were strongly promoting the idea of creating hyperlocal blogs to engage communities. Bloggers who were up to the challenge now have platforms in place through which the most recent and useful information can be quickly communicated to neighbors, as in this excellent example of the West Seattle Blog. If your community lacks a hyperlocal resource like this, your business could be of great help in creating one now. If such a blog is already in place, see if your business can contribute content.

Hyperlocal business association sites

If you don’t want to go it alone in creating a blog, joining with others in a local business association like the West Seattle Junction or Chamber of Commerce will enable many hands to lighten the work. Community hubs like this one are publishing vital information including PSAs, updates on which businesses offer delivery and pickup, and highlighting local merchants. If your neighborhood has platforms like these, contact them to see how you can contribute content. If no such resources exist, contact your neighboring business owners to discuss what you can create together.

Facebook

If you aren’t in a position to build a hyperlocal website or blog right now, Facebook may be your next best option. The Yurok Tribe of California is inspiring in their use of Facebook for continuous dialog with their community. Many tribes are role-modeling how to support one another, and particularly the most vulnerable, in these times. The above example shows how one tribe is phoning its elders and has created a hotline to ensure they’re receiving vital services. I came across another example in which a tribe’s Facebook post instructed elders to hang something red in their windows if they needed any help from younger members of the community. Now is a good time to double down on Facebook with any supportive information your local business can broadcast. Of note, Facebook is offering $100 million in small business cash grants and ad credits.

Nextdoor

Nextdoor is a particularly lively community hub and this is a very good time to join it as a business. It should go without saying that publishing anything that could seem self-serving would be a poor choice. Instead, take inspiration from the spirit demonstrated in the above example of a neighborhood converting their Little Free Library into a mini dry goods pantry, or this independent restaurant using Nextdoor to offer a discount to anyone in their industry who may have lost their local job. This is a good, ready-do-go platform for outreach to your community.

Twitter

Check out how the Downtown Business Association of Edmonton is using Twitter to promote virtual local events and a new directory they’re building on their website specifically highlighting operational local businesses. The instantaneous communication capacity of Twitter is a resource your company should consider right now, even if you haven’t done much tweeting in the past. Follow and share the content of other local businesses to create a stronger community with timely messaging for the public.

Instagram

Instagram is proving extremely helpful in alerting communities to offerings and changes, as in this example of a Richland, Washington cookie cutter manufacturer transitioning operations to produce face shields for medical personnel, and providing DIY instructions for anyone with access to a 3D printer.

Radio

This excellent Los Angeles Times article by Randy Lewis reminds us of how radio remains a strong resource even for those in our community who lack Internet access. People are tuning the dials for hyperlocal information about the availability of resources, for comfort, and hope. If your business is doing something that would help local customers, consider calling into the nearest radio station to share your story. Obviously, avoid being overly-promotional, and do consider whether this might be a good time to invest a little more in formal radio advertising.

Newspapers

Almost any town with a newspaper is printing abundant information about community resources right now, including lists of operational companies like this one in the Marin Independent Journal. Reach out with your news and volunteer to be interviewed to spread the word about how your business is serving the community. These unstructured citations from trusted online news outlets can help local searchers find your business and even boost your rankings. Consider paid news ad spots as well, if it’s in your budget.

Local television and video media

youtube

I thought this multi-location appliance company, Airport Home Appliances, did an excellent job with their local TV ad spot regarding their current operations, which they also posted to YouTube. Your audience is mainly homebound now, and Nielsen finds that local TV is becoming the preferred choice for accessing news and information in the United States. If it’s in your budget, even a basic local television ad could reach many customers at this time. If now isn’t a good time for your brand to invest, get something up on YouTube and embed it on your website.

Local, regional, or industry podcasts

If your area or business category is lucky enough to have a good podcast, reaching out to the podcaster to share what your business is doing could help you broadcast your offering to a wider audience. Check out this episode of the Tennessee Farm Table (theme song guaranteed to get stuck in your head), in which podcaster Amy Campbell gives a running list of Appalachian businesses providing local food to residents. Whether you simply get mentioned or take the next step of being interviewed by a podcaster, this medium is one to embrace. And, if your area has no local podcast, think about launching one to create a more connected community.

Being the helpers

Fred Rogers Memorial Statue in Pittsburgh, Pennsylvania. Image Credit: Wally Gobetz.

I hope you’ve seen something in this article that could help support your local brand’s goals to sustain itself in the coming months. A commonality across all the examples I’ve reviewed of COVID-19 business adjustments is that regular, open communication with customers to understand and meet their needs is simply essential right now. Your customers’ stated requests are your best playbook for this unscripted moment.

It’s my heartfelt wish that you’ll see the fruits of today’s extraordinary efforts in tomorrow’s customer loyalty. My teammate, Dr. Pete, recently shared an article with me in which the author described how Marks & Spencer’s provision of clothing during Great Britain's World War II textile rationing earned decades of devoted patronage because customers felt the retailer had “been there” for them when it mattered.

Being there at the present may mean transitioning some operations online, onto street curbs and parking lots, or into delivery vans, and how you communicate availability matters more than ever before. I’m inspired by seeing the ingenuity and kindness of the “helpers” Fred Rogers spoke of, in community after community.

There’s no denying that this is a challenging time for local search marketing, and yet, at the same time, local promotional skills have never been more critical. Take a second to imagine our communities if we were still limited to once-a-year phone book updates of business information, and I think you’ll quickly see just how vital a resource the local Internet has become.

Can you be a helper today? Please, comment about your own business, your clients’ brands, or any company in your town that you’re seeing make a special endeavor to serve communities. Your story could spark a new idea for a local business owner to keep a neighborhood or even an entire city afloat. Thanks for being a helper.

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idealvisibility1 · 3 years

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#seo services #seo company

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daynamartinez22 · 4 years

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How Your Local Business Can Be a Helper

Posted by MiriamEllis

Inspirational local business pivots and plans

Everyone at Moz is full of admiration for the way different industries are responding in a time that’s not business-as-usual. My thanks to the many teammates who contributed to this roundup of examples we’ve been personally encountering, and we hope you��ll find an actionable path for your business here.

Food and hospitality

8. Looking to the future, Instagram co-founder Mike Krieg has launched SaveOurFaves.com, a San Francisco Bay Area directory of restaurants hosting the purchase of gift cards to keep cherished eating spots afloat. These gift cards, meant to be used later, are in the nature of a small business loan.

9. Serving up support for displaced restaurant workers, Food Network star and restaurateur Guy Fieri has created a relief fund. This Bay Area celebrity has repeatedly come to the rescue in disasters, cooking for impacted communities, and now, offering $500 in cash to unemployed restaurant employees on a first-come, first-served basis.

Home services

Professional and instructional services

Retail

Where to publicize what you’re doing

Blogs

Hyperlocal business association sites

Facebook

Nextdoor

Twitter

Instagram

Radio

Newspapers

Local television and video media

youtube

Local, regional, or industry podcasts

Being the helpers

Fred Rogers Memorial Statue in Pittsburgh, Pennsylvania. Image Credit: Wally Gobetz.

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bayareaseo-group · 10 months

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6 Modern SEO Trends You Need to Follow to Stay Ahead in the Game

SEO has changed a lot in the last several years. The changes have been so big that they've even been given names like "Mobilegeddon" and "Pigeon." So, when you are working with a San Jose SEO company, it’s important that you stay ahead in the game, following recent trends and methodologies.

#San Jose SEO Company #organic seo services in the san francisco and bay area

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lydiahartig · 4 years

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Advocacy works! Recognizing the 30th Anniversary of the Americans with Disabilities Act

Advocacy works! Recognizing the 30th Anniversary of the Americans with Disabilities Act By Annette Williams

This week marks the 30th anniversary of the signing of the Americans with Disabilities Act (ADA). In 1990, the ADA made clear that public transit must be fully accessible to persons with disabilities. The SFMTA continues its commitment to developing a more comprehensive accessible transportation network including improving accessible bus, rail and paratransit services. As we reflect on thirty years of the ADA creating a more accessible transportation system, we also recognize there are many opportunities that lie ahead.

The ADA clearly mandated that both transit service accessibility and paratransit were an obligation of all transit agencies in the nation and moved the needle forward in terms of accountability. However, Muni’s commitment to providing access for seniors and persons with disabilities accessibility predates the ADA. Muni started to purchase buses with wheelchair lifts and initiated a paratransit van and taxi program to for people not able to use bus and rail service in the late 70’s and early ‘80’s.

The ADA came out of the work of the Disability Rights movement and years of protests

Disabled advocates in the Bay Area have long been on the forefront of demanding civil rights for persons with disabilities. As we celebrate 30 years of the ADA and are in the midst of the Black Lives Matter civil rights movement, it’s important to remember how important advocacy and the participation of people with disabilities was to the, passage and implementation, of the ADA.

Congress passed the Rehabilitation Act in 1973. A section of that law, Section 504, stated that any entity that receives any federal money may not discriminate against persons with disabilities. However, by 1977, the rules and regulations to implement Section 504 had yet to be written, so for all intents and purposes, the law had not taken effect.

In April 1977, advocates with disabilities around the country organized demonstrations in frustration. The largest demonstration in the country occurred at the San Francisco Federal Building, with a sit-in lasting for 28 days. More than 100 people sat in at that demonstration. The success of these protests spurred the federal government to further define the Section 504 requirements.

In the following years, however, there was a lack of progress nationwide to make public transit accessible. During the 1980s, advocacy groups held protests at the American Public Transit Association conventions. This determined advocacy eventually led to the much more comprehensive Americans with Disabilities Act of 1990.

Advocacy and prioritizing mobility and accessibility for those who have the fewest transportation choices has made the San Francisco Bay Area a leader both in advocating for and in delivering comprehensive transportation services for seniors and individuals with disabilities. Some of the accessibility-related projects completed at Muni and the SFMTA include:

Constructed a network of accessible rail stops on the surface Muni Metro system

100% of Muni bus fleet accessible

Innovative accessibility provided to Historic Streetcars, F and E lines

First fully accessible T Third Metro line opened

Accessible ramped taxis made available for wheelchair users

Paratransit Taxi Debit Card introduced for easier payment

Shop-a-Round – community grocery, and Van Gogh – cultural activity, Van Services introduced

Launched Free Muni for Seniors and People with Disabilities who are low/moderate income

Introduction of the Essential Trip Card to address mobility needs during pandemic for older adults and people with disabilities.

Accessibility and Equity – Striving to Do More for Those Who Need It Most

Photo of the SFMTA Paratransit Coordinating Council, advocates at work. Photo by Roland Wong

Amidst the current COVID-19 pandemic, equity and accessibility remain cornerstones of the SFMTA’s mission and guide the agency through these difficult and uncertain times. The SFMTA has been proactive in implementing and communicating practices and policies that address accessibility. For example, while we have implemented rear door boarding on Muni buses, we have clearly maintained front door boarding for those with disabilities or seniors needing the lift, ramp or kneeler.

When Muni bus and rail operations had to reduce service in response to the COVID-19 health crisis, the SFMTA recognized that older adults and those with disabilities would experience greater difficulty getting to the Core Service routes. The Essential Trip Card (ETC) program was developed to provided seniors and persons with disabilities with a subsidized $60 monthly allotment to use taxi service to complete their essential trips. As of July 24, more than 2,250 persons have enrolled.

As we continue through the COVID-19 pandemic, SF Paratransit continues to be fully operational and connect riders to the community, providing transportation to fulfill essential trip needs, such as for dialysis treatments, medical appointments, and grocery shopping. Much like Muni, SF Paratransit quickly implemented key preventative measures, ranging from increased cleaning of vehicles, providing personal protective equipment kits to van drivers, and limiting the number of individuals on an SF Paratransit van to maintain physical distancing.

SFMTA Taxi Services also worked to ensure taxi drivers were provided with, cleaning supplies, PPE kits, and taxi “bubbles” – a plastic shield between the front and back seat to serve as a physical barrier, to best serve taxi customers during the pandemic. As the current situation continues to evolve, the SFMTA and SF Paratransit will continue to prioritize mobility and accessibility for those with the fewest transportation choices.

As we celebrate the ADA’s 30th anniversary, the spirit of the law remains more important than ever. The current COVID-19 pandemic exemplifies the resilience of San Franciscans to collaborate and develop inventive solutions. The SFMTA continues to work on new projects and technologies, such as integrating the updated Clipper Card program to serve as a form of payment for the SF Paratransit program, improving the accessibility of new emerging mobility technologies such like transportation network companies, autonomous vehicles, and scooters. As we look forward to the future, the SFMTA will continue its mission to connect all San Franciscans through a safe, equitable and sustainable transportation system.

Published July 24, 2020 at 04:54PM https://www.sfmta.com/blog/advocacy-works-recognizing-30th-anniversary-americans-disabilities-act

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