#pimcore magento 2 integration

[hymeblogs]

100+ WordPress Alternatives CMS (Content Management Systems)

As you all knows, WordPress is one of the most popular PHP based open-source CMS (Content Management System) with over million of installations used by more than 40% of top 10 million websites as of March 2021. WordPress was first released on May 27, 2003 by an American developer and English developer. You can use WordPress either as an Internet Hosting Service (WordPress.com) or as a Software Package (WordPress.org). WordPress, the premier free open-source blogging utility, has gone through several upgrades in its life. Today it's one of the most popular blogging tools on the Internet; it's easy to use, powerful, and very versatile. About CMS - A Web CMS is a Content Management System software used for managing content for the internet. The software handles web content (text, video, links, and so on.) for distribution on an internet web server. Usually the software provides various online tools and libraries where users with little or no knowledge of programming languages can create and manage web content. Management of the software is generally done through an internet browser, but some systems may be modified in various other ways. A Web Content Management System (CMS) varies from website Builders like Godaddy Website Builder or Wix or Macromedia Dreamweaver because a CMS allows non-technical users to create changes to an current website with little or no educating. Website building tools like FrontPage and Dreamweaver require more technological knowledge and training typically. A CMS is an user friendly device that gives authorized users the capability to manage a website. WordPress CMS Features: - SEO-friendly URLs - Integrated and online help, including discussion boards and forums - Group-based permission systems (multi-user role based) - Full template support and easy to customize templates (100s of free templates) - Easy wizard-based install (easy to configure) - Secured Admin panel with multiple language support - Content hierarchy with unlimited depth and size - Minimal server requirements - Integrated file managers - Integrated audit logs (failed/success login monitoring) However, WordPress CMS is not for everyone as it also comes with some disadvantages. There are WordPress alternatives that you can use to build your website. Well, there can be plenty of reasons for not to choose WordPress as a perfect CMS: - WordPress isn't an all-in-one solution, especially once you start adding plugins to get your desired functionality. - Not fully optimized - PHP based CMS, which isn't always the perfect web technology for all tasks and purposes. There are various other platforms that can be more suitable if you want a website for a particular reason. Here is the list of all popular CMS we found to be particularly useful WordPress alternatives: S.No. CMS Name Action 1 Agorum core Official Website 2 Aiki Framework Official Website 3 Akeneo Official Website 4 Alfresco Software Official Website 5 Ametys CMS Official Website 6 Apache Lenya Official Website 7 Apache Roller Official Website 8 AutoTheme Official Website 9 B2evolution Official Website 10 Backdrop CMS Official Website 11 BEdita Official Website 12 BetterCMS Official Website 13 BigBlueButton Official Website 14 Blosxom Official Website 15 BlueBream Official Website 16 Bolt (CMS) Official Website 17 Bricolage (software) Official Website 18 Campsite (software) Official Website 19 Chamilo Official Website 20 Citadel/UX Official Website 21 CMS Made Simple Official Website 22 CMSimple Official Website 23 Coderity Official Website 24 Composr CMS Official Website 25 Concrete5 Official Website 26 Contao Official Website 27 Crafter CMS Official Website 28 Cyn.in Official Website 29 Daisy (software) Official Website 30 Django CMS Official Website 31 Dotclear Official Website 32 DotCMS Official Website 33 DNN (software) Official Website 34 Drupal Official Website 35 EasyBlog Official Website 36 Edu-sharing Official Website 37 Enonic XP Official Website 38 Exponent CMS Official Website 39 EyeOS Official Website 40 EZ Publish Official Website 41 EZ Platform Official Website 42 Feng Office Community Edition Official Website 43 Foswiki Official Website 44 Geeklog Official Website 45 GetSimple CMS Official Website 46 Ghost (blogging platform) Official Website 47 GlobaLeaks Official Website 48 Grav (CMS) Official Website 49 Group-Office Official Website 50 Habari Official Website 51 Hippo CMS Official Website 52 HUBzero Official Website 53 ILIAS Official Website 54 ImpressCMS Official Website 55 ImpressPages Official Website 56 Jamroom Official Website 57 Joomla Official Website 58 Kajona Official Website 59 Laminas Official Website 60 Liferay Official Website 61 LifeType Official Website 62 Lyceum (software) Official Website 63 Magento Official Website 64 Magnolia (CMS) Official Website 65 Mahara (software) Official Website 66 Mambo (software) Official Website 67 MediaGoblin Official Website 68 MediaWiki Official Website 69 Mezzanine (CMS) Official Website 70 Midgard (software) Official Website 71 MODX Official Website 72 MojoPortal Official Website 73 Moodle Official Website 74 Naaya Official Website 75 Neos Flow Official Website 76 Netlify CMS Official Website 77 Nucleus CMS Official Website 78 Nuxeo Official Website 79 Omeka Official Website 80 Open edX Official Website 81 Open Semantic Framework Official Website 82 OpenCms Official Website 83 OpenKM Official Website 84 OpenWGA Official Website 85 Orchard Project Official Website 86 OrfeoGPL Official Website 87 Papaya CMS Official Website 88 Phire CMS Official Website 89 Phoca Download Official Website 90 PHP-Fusion Official Website 91 PHP-Nuke Official Website 92 Pimcore Official Website 93 PivotX Official Website 94 Plone (software) Official Website 95 Plumi Official Website 96 PmWiki Official Website 97 ProcessWire Official Website 98 Publify Official Website 99 PukiWiki Official Website 100 Qcodo Official Website 101 Radiant (software) Official Website 102 Reddit Official Website 103 Refinery CMS Official Website 104 Sakai (software) Official Website 105 SchoolTool Official Website 106 SecureDrop Official Website 107 Silverstripe CMS Official Website 108 Slash (software) Official Website 109 Jakarta Slide Official Website 110 SPINE (software) Official Website 111 SPIP Official Website 112 Textpattern Official Website 113 Tiki Wiki CMS Groupware Official Website 114 TWiki Official Website 115 TYPO3 Official Website 116 Umbraco Official Website 117 VRaptor Official Website 118 Wagtail (CMS) Official Website 119 Web2py Official Website 120 WebGUI Official Website 121 Wiki.js Official Website 122 WordPress Official Website 123 XBlock Official Website 124 XOOPS Official Website 125 XWiki Official Website 126 Zope Official Website 127 Zope 2 Official Website 128 Zwiki Read the full article

[tristanleggett]

The Marketing Chronicles Behind 30% Annual Revenue Growth at Top E-commerce Software House

The Internet was opened to the public back in 1991, after the invention of the World Wide Web. This opened the Pandora box: online shopping! By 1999 global e-commerce reaches $150 billion.

But behind great e-commerce lays great e-commerce software.

Divante is aiming to be just that: great e-commerce software house, by providing top-notch e-commerce solutions and products for both B2B and B2C segments.

And with a revenue that increases annually by 30%, we think they’re kinda there, what do you think?

And take a look at that: a Deloitte Technology Fast 500 nomination in 2017, with a 4-year revenue growth of 259%.

So, what’s the recipe behind the growth?

Definitely the product should be top notch. But without the right sales and marketing strategies, a great product just ain’t enough.

So, in this blog post we’ll decipher Divante’s marketing strategies, from the inbound perspective, social media, but also we’ll sneak inside their team and employer branding

TABLE OF CONTENT

Divante E-commerce Software House - Short Overview

Brand Awareness at Divante

Divante’s Social Presence

Employer branding and hiring

Divante’s Website and Conversion Rate Optimization

Divante’s Traffic Acquisition

Content Marketing

Wrap Up

From banking, telekom, fashion, Divante knows it all. Just look at their clients.

Impressive, right?

But how? That is the question.

Let’s find out.

Divante E-commerce Software House- Short Overview

Some Divante facts: 10 years on the market, 150+ global clients, 200+ team members, 1000+ projects delivered, own products developed for the e-commerce market and 2 e-commerce open-source solutions (Open Loyalty and Vue Storefront).

The feedback on Github, Capterra and g2crowd looks really good for Vue Storefront, which is acclaimed as No. 1 open source progressive web app for e-Commerce:

So, 10 years of steady growth and business expansion.

And let's not forget they've recently opened an office in Amsterdam and Berlin, and they're expanding to Singapore as well.

The purpose of this new office was being closer to their clients from the DACH countries.

Next, let's look a bit at what the Divante clients have to say about them:

Deep knowledge, commitment and full support

Managed to increase traffic and income

Go the extra-mile

Delivery with tight deadlines

Expertise and professionalism

“Our income has doubled”, “reduced our time to market”, “increase website traffic” - that’s what I call results oriented.

But how did Divante get here: a top player in the e-commerce software industry?

Follow me to find out:

How developing open source products can pave your way to success

How the proper branding efforts can get you first-rate clients

How inbound marketing can portrait you as an expert in the field and build trust around you

Divante’s Marketing Strategies Reverse Engineered

After so much pain and struggle for a former communist country, it’s time for a rebirth.

Poland is reinventing itself and reshaping the IT outsourcing environment.

“When life gives you lemons, make lemonade” - this came to life in Wroclaw.

Divante, the e-commerce software house is leading the way.

T-Mobile, Ringier Axel, Continental, Tchibo, Intersport are just a few of Divante’s global clients.

But what lays behind the lemonade?

Strategic marketing.

And we’ll reverse engineer it.

Brand Awareness at Divante

A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. ― David Aaker (the father of modern branding)

Every step a business makes, in relationship with each and every stakeholder, will translate itself in branding.

A satisfied customer, an unhappy employee, an empowered student at a hackathon, a comment on social media, everything will generate word-of-mouth and brand awareness.

So, what does the market have to say about Divante?

First of all, we’ve mentioned the Deloitte Technology Fast 500 nomination in 2017 and the Clutch reviews.

Further on, in our article, we’ll see how community and social media engagements are handled.

Because, in the end, with all the tech development, the human touch will get you fans, employees and customers.

Divante’s Social Presence

Social media is a great channel for a business to include the community in the communication, help build trust and develop long-lasting relationships.

Divante clearly understands this, just look at these numbers:

7500+ Facebook followers

1700+ Twitter followers

2700+ Linkedin followers

Looking good for an e-commerce software house.

Divante’s Facebook Page

Divante’s Facebook profile has a client approach. Through consistently publishing posts, Divante wants to prove expertise in the field, hence build trust around the brand.

The posts are merely about:

Promoting long form content - ebooks, guides, reports

Successful integrations of their Vue Storefront product or PWA

New strategies and partnerships for Divante

Company culture and employer branding

Events they organize or attend to

The interactions are a bit scarce.

But this isn’t a surprise. From what we’ve analyzed so far, the most popular posts for software houses posting on Facebook, are people related, such as team events, introducing team members etc.

LinkedIn

The LinkedIn profile content is also client-aimed. The posts refer to:

latest articles they've published

news from the e-commerce world

their latest ebooks

events they've attended

their latest knowledge project: interviews with influencers in the field, in a series called "E-commerce Talks by Divante", hosted on Youtube, Soundcloud and other podcast apps.

their services

posts that refer to the company culture (internal events, celebrations) and employer branding

hiring opportunities

Twitter

Divante almost replicates the Facebook and LinkedIn content within its tweets.

Events are in the spotlight here: speaking gigs, attending conferences and summits, but also sharing content they build.

Curiously, this is the first software house I’ve encountered that does not rely much on social media to build employer branding.

The communication is mostly oriented towards gaining new clients.

Divante’s Community Involvement

Whenever you would see a Magento event, for sure Divante is there.

They don’t usually miss making an appearance, as attendees or speakers.

Now, take a look at their roadmap, pretty busy!

On the employer branding side, they're busy as well: meetups, hackathons you name it.

But these are just a drop in the ocean.

Take a look at the community built around Vue Storefront!

Employer branding and hiring

One single Glassdoor review for Divante, a positive one, but, statistically speaking, not significant.

As we’ve mentioned before, through community networking, Divante is opening communication doors to future employees.

Speaking of, they have 15 ONGOING open positions, mostly for developers. The head of content position is standing out from the busy crowd of developers and engineers.

The “ongoing” status of the jobs explains a lot, especially when you look at this data: 600+ developers wanted in Wroclaw.

Divante has growth plans: opening new offices and hiring people.

But this thing goes even bigger: they want to build the Vue A-team, the best in Europe.

Another thing that struck me is the company's structure.

By now we've already heard about flat structures and holacracy, Divante is experimenting with something else: the Tribe Model inspired by Spotify.

This model is trying to split the organization into smaller organizations. We've got squads, guilds, and other types of teams. These teams are autonomous, self-organizing and self-managing.

So far so good, or so it seems for Divante's new structure.

Divante’s Website and Conversion Rate Optimization

The website has a intuitive and user friendly interface. It’s easy for the buyer persona to find an answer to its questions:

What does Divante do?

"We’re experts in providing top-notch eCommerce solutions and products for both B2B and B2C segments."

What technologies do you use?

Vue, Pimcore, Magento, SAP...

What services do you offer?

The menu is well organized, with clearly stated submenus in terms of products and services.

Besides services, Divante has built its own products for e-commerce:

This only comes natural for a software house, after gaining so much knowledge, moving towards a SaaS approach has long term benefits.

How can I trust you?

Case studies backed by data, testimonials, client listing, awards.

How can I contact you?

“Contact us” button

“Estimate a project” button in the homepage, above the fold

Contact form

If you want more data, Divante has prepared a top-notch info pack.

In terms of conversion rate optimization, they seem to be using Hotjar (according to SimilarTech). Also they are using Hubspot chat and forms for marketing automation purposes. In the end, it's all for the sake of improving the sales cycle and conversion rates.

Divante’s Traffic Acquisition

The main website traffic sources for June 2019 were:

What could account as direct website traffic?

offline events: conferences, meetups and hackathons

referral traffic not tagged

sales reps activities

Content Marketing

Like for our Netguru growth story, the approach for the content marketing analysis is based on the RACE framework.

I'm gonna look at the content strategy from the reach and act stages, where you build awareness around the brand and design the first touchpoints with the contacts.

The convert phase of the RACE framework revolves around paying customers, so this is a task for the sales team. The marketing team is responsible for generating high quality leads in the first two phases.

The engage part of the framework y the sales team in B2B, while the engage part can have different responsibles (account managers, support team, CEO...).

REACH

Brand awareness at Divance is built mainly through offline events, social media postings, blog and website content.

Now, let's move a bit to the blog. The blog is updated about bi-weekly. Lots of categories are used.

The majority of the posts are not very technical, and, besides Agata Młodawska, the Marketing Manager and Aleksandra Kwiecien, the Content Manager, other non-marketing team members are writing content.

From time to time, some pieces of content are signed by Tom and Piotr Karwatka, the CEO and CTO of Divante.

But let’s see which are the most valuable pages on the Divante website:

It seems that the most traffic is brought to the blog pages. In the top 10 pages, there are only two pages that are not blog related: the homepage and contact page.

But let’s take a look at the keywords. The trend looks nice, slowly but surely upward.

Only one keyword cluster is standing out in terms of traffic and position: banking loyalty programs/rewards.

Moving away from the blog, Divante has created really powerful non-gated pieces of content:

Case studies with famous brands: Reserved, ING, Intersport etc

Slideshare content: 100+ slideshares and thousands of views

audio content: podcast "E-Commerce Talks"

ACT

It's time to move further down in the funnel. During the act phase users engage with Divante's gated content. In exchange for contact data they get access to original, valuable information.

The tools used here are:

newsletter

gated case studies

eBooks and their lead magnets. There is a large collection of eBooks designed by Divante, the topics vary from trends and insights, various tops, market reports, "state of" type of analysis to vertical related issues (fashion, pharma...).

Divante seems to be testing various lead magnet designs, positioning the CTA and form above or below the fold.

It seems that they employ virality tools, shares in exchange for download via Pay with a Tweet.

product demos

Backlinks to Support Content Marketing

Good original content needs backlinks in order to get some Google love. So, let's peep at Divante's backlinks a bit.

The links come from relevant e-commerce or SaaS related websites.

Guest blogging seems to be a backlink and traffic source as well, gotcha Agata:

Divante’s Paid Traffic Acquisition

In terms of paid Google search ads, Divante is promoting the Magento development service, bidding on “magento web development” related keywords, which are really bottom of the funnel keywords. They go straight for high intent keywords.

On the other hand, they also push ads that promote their reports.

The landing page is really compelling, with its clear CTA and above the fold social proof.

Spyfu estimates a budget below $1k.

While the Google search ads are Magento focused, on the sponsored Facebook posts side we see a progressive web apps approach.

Using Similar Tech I've noticed that they have the Quora, AdRoll retargeting pixels installed as well, also the Twitter and Bing pixels.

So, there's more than meets the eye with these guys when it comes to paid advertising. They don't shy away from challenges.

Social Selling

Regarding the Medium positioning, it seems that Piotr Krawatka, CTO of Divante, and other Divante colleagues are editing The Vue Storefront Journal.

Beginning with June 2018, there is an increasing Medium focus. And the engagement seems rewarding.

Wrap Up

From the B2B marketing point of view, it seems that a consistent content strategy, seasoned with some events and marketing automation, is the recipe of success for this e-commerce software house, Divante.

But let’s make a more comprehensive list of takeaways:

Release valuable open source projects

Don't shy away from taking a SaaS approach

Go the extra mile in the relationship with your clients

Have a content strategy across the entire buyer’s journey and test various format: text, imagery, audio, video

Letting your community in on your plans for the future is great for business, it builds trust and increases brand awareness

So, this was our Divante pit stop.

But the race ain’t over yet.

And it’s not only about Wroclaw, but Poland's success story.

So, check out our Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019 ebook to see below the tip of the iceberg.

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[e-commerce-magento]

RT @Warngard: What #PIM integrations are available for Magento 2? #magento2 #realmagento @inRiver_PIM @pimcore @akeneopim @ask_magento

What #PIM integrations are available for Magento 2? #magento2 #realmagento @inRiver_PIM @pimcore @akeneopim @ask_magento

— Jonas Wärngård (@Warngard) February 25, 2017

from Twitter https://twitter.com/fbeardev

[evrigservices]

Centralize product data with Magento PIM Integration services by Evrig. Connect Akeneo, Pimcore & more to your Magento store for seamless product sync.

[tristanleggett]

The Marketing Chronicles Behind 30% Annual Revenue Growth at Top E-commerce Software House

The Internet was opened to the public back in 1991, after the invention of the World Wide Web. This opened the Pandora box: online shopping! By 1999 global e-commerce reaches $150 billion.

But behind great e-commerce lays great e-commerce software.

Divante is aiming to be just that: great e-commerce software house, by providing top-notch e-commerce solutions and products for both B2B and B2C segments.

And with a revenue that increases annually by 30%, we think they’re kinda there, what do you think?

And take a look at that: a Deloitte Technology Fast 500 nomination in 2017, with a 4-year revenue growth of 259%.

So, what’s the recipe behind the growth?

Definitely the product should be top notch. But without the right sales and marketing strategies, a great product just ain’t enough.

So, in this blog post we’ll decipher Divante’s marketing strategies, from the inbound perspective, social media, but also we’ll sneak inside their team and employer branding

TABLE OF CONTENT

Divante E-commerce Software House - Short Overview

Divante’s Marketing Strategies Reverse Engineered

Brand Awareness at Divante

Divante’s Website and Conversion Rate Optimization

Divante’s Traffic Acquisition

Content Marketing

Divante’s Social Presence

Employer branding and hiring

Wrap Up

From banking, telekom, fashion, Divante knows it all. Just look at their clients.

Impressive, right?

But how? That is the question.

Let’s find out.

Divante E-commerce Software House- Short Overview

Some Divante facts: 10 years on the market, 100+ global clients, 150+ team members, 300+ projects delivered and 2 open-source solutions developed for e-commerce.

The feedback on Github, Capterra and g2crowd looks really good for Vue Storefront, which is acclaimed as No. 1 open source progressive web app for e-Commerce:

So, the future looks bright for Divante, from where we stand.

But, let’s see what the Divante clients have to say about them:

Deep knowledge, commitment and full support

Managed to increase traffic and income

Go the extra-mile

Delivery with tight deadlines

Expertise and professionalism

“Our income has doubled”, “reduced our time to market”, “increase website traffic” - that’s what I call results oriented.

But how did Divante get here: a top player in the e-commerce software industry?

Follow me to find out:

How developing open source products can pave your way to success

How the proper branding efforts can get you first-rate clients

How inbound marketing can portrait you as an expert in the field and build trust around you

Divante’s Marketing Strategies Reverse Engineered

After so much pain and struggle for a former communist country, it’s time for a rebirth.

Poland is reinventing itself and reshaping the IT outsourcing environment.

“When life gives you lemons, make lemonade” - this came to life in Wroclaw.

Divante, the e-commerce software house is leading the way.

T-Mobile, Ringier Axel, Continental, Tchibo, Intersport are just a few of Divante’s global clients.

But what lays behind the lemonade?

Strategic marketing.

And we’ll reverse engineer it.

Brand Awareness at Divante

A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. ― David Aaker (the father of modern branding)

Every step a business makes, in relationship with each and every stakeholder, will translate itself in branding.

A satisfied customer, an unhappy employee, an empowered student at a hackathon, a comment on social media, everything will generate word-of-mouth and brand awareness.

So, what does the market have to say about Divante?

First of all, we’ve mentioned the Deloitte Technology Fast 500 nomination in 2017 and the Clutch reviews.

Further on, in our article, we’ll see how community and social media engagements are handled.

Because, in the end, with all the tech development, the human touch will get you fans, employees and customers.

Divante’s Website and Conversion Rate Optimization

The website has a intuitive and user friendly interface. It’s easy for the buyer persona to find an answer to its questions:

Who is Divante?

E-commerce software house

What solutions do you provide?

Progressive web apps, Pimcore Development, Magento development, integrations, user experience design and more.

The menu is well organized, with clearly stated submenus in terms of products and services.

How can I trust you?

Case studies backed by data, testimonials, client listing.

How can I contact you?

“Contact us” button

“Estimate a project” button in the homepage, above the fold

Contact form

In terms of conversion rate optimization, they seem to be using Hotjar (according to SimilarTech) and have just removed Crazy Egg from their technology stack.

They’ve also removed Visual Website Optimizer.

So they wanted to mingle with A/B testing and CRO, but, so far, on their website I haven’t noticed any personalizations.

Speaking of personalization, it seems that Divante uses Hubspot for marketing automation. I assume they want to improve their processes and be more customer-centric.

Divante’s Traffic Acquisition

The main website traffic sources are:

The 50%+ direct traffic is the highest we’ve analysed so far in IT Outsourcing. We find ourselves in a position of making some assumptions now.

What could account as direct website traffic?

offline events: conferences, meetups and hackathons

referral traffic not tagged

sales reps activities

A percentage this high is kinda jaw-dropping. And I believe that the brand awareness is impressive with this folks.

And the fact that branded traffic is pretty high, would probably back me up in my assumption.

Content Marketing

The blog is updated about bi-weekly. Lots of categories are used.

The posts are not very technical, and they’re mostly managed by Agata Młodawska, the Marketing Manager and Aleksandra Kwiecien, the Content Manager. From time to time, some pieces of content are signed by Tom and Piotr Karwatka, the CEO and CTO of Divante.

And even more rarely, a developer gets involved in content writing.

But let’s see which are the most valuable pages on the Divante website:

It seems that the most traffic is brought on the homepage by the brand name itself “divante”. Next in line we have blog posts, the case studies section and the products page.

But let’s take a look at the keywords.

It seems that there is no clear strategy around specific keywords, no keyword cluster manages to rank.

On the other hand, they have created really powerful long form pieces of content:

Guides

eBooks

Analysis reports

Case studies

The case studies are not telling the whole story, so, if a potential customer wants to see the whole picture, Divante uses the power of lead magnets: a win-win exchange between the potential customer (who provides a contact detail) and Divante (who provides a downloadable case study).

Speaking of lead magnets, here’s another one:

Also, they’ve bundled together some of the reports, in a lead magnet:

For the users that want to move on further in the funnel, switching from consideration to decision making, Divante can offer demos.

So, be it awareness, consideration or decision, Divante has everything covered across the buyer’s journey.

Moving on, Divante also includes newsletters in the content strategy:

They’ve got content also on Slideshare, 81 presentations!

430+ followers and lots of views.

Backlinks to Support Content Marketing

Do-follow links from 70+ domain ranking websites link back mostly to the Divante homepage and blog.

The do-follow links come from e-commerce themed websites such as: ecommerce-europe.eu, pacticalecommerce.com, ecommercenews.eu.

Divante’s Paid Traffic Acquisition

In terms of paid Google search ads, Divante is promoting the Magento development service, bidding on “magento web development” related keywords.

The landing page is really compelling, with its clear CTA and above the fold social proof.

Spyfu estimates a budget around $2k.

While the Google search ads are Magento focused, on the sponsored Facebook posts side we see a progressive web apps approach.

Social Selling

Regarding the Medium positioning, it seems that Piotr Krawatka, CTO of Divante, and other Divante colleagues are editing The Vue Storefront Journal.

Beginning with June 2018, there is an increasing Medium focus. And the engagement seems rewarding.

Until now, I haven’t seen such an up to date Medium profile, among other Polish software houses.

Divante’s Social Presence

Social media is a great channel for a business to include the community in the communication, help build trust and develop long-lasting relationships.

Divante clearly understands this, just look at these numbers:

7500+ Facebook followers

1600+ Twitter followers

2300+ Linkedin followers

Divante’s Facebook Page

Divante’s Facebook profile has a client-approach. Through publishing posts consistently, Divante wants to prove expertise in the field, hence build trust around the brand.

The posts are merely about:

Promoting long form content - eBooks, guides, reports

Successful integrations of their Vue Storefront product or PWA

Events they organize or attend to

The interactions are a bit scarce.

But this isn’t a surprise. From what we’ve analyzed so far, the most popular posts for software houses posting on Facebook, are people related, such as team events, introducing team members etc.

LinkedIn

The LinkedIn profile content is also client-aimed. News from the industry, blog posts, eBooks are shared.

Hiring is also a LinkedIn objective, just like in the case of the other software houses we’ve analyzed so far.

Twitter

Divante almost replicates the Facebook and Linkedin content within its tweets.

Events are in the spotlight here: speaking gigs, attending conferences and summits.

Curiously, this is the first software house I’ve encountered that does not rely much on social media to build employer branding.

The communication is mostly oriented towards gaining new clients.

Divante’s Community Involvement

Whenever you would see a Magento event, for sure Divante is there.

They don’t usually miss making an appearance, as attendees or speakers.

On the employer side, Divante hosts Magento related events, as you might have already guessed.

They ain’t at all shy: meetups, hackathons, they are really building their employer branding in the Polish community.

But these are just a drop in the ocean.

Take a look at the community built around Vue Storefront!

Employer branding and hiring

On single Glassdoor review for Divante, a positive one, but, statistically speaking, not significant.

As we’ve mentioned before, through community networking, Divante is opening communication doors with future employees.

Speaking of, they have 12 ongoing open positions, mostly for developers.

The “ongoing” status of the jobs explains a lot, especially when you look at this data: 650+ developers wanted in Wroclaw.

Wrap Up

From the B2B marketing point of view, it seems that a consistent content strategy, seasoned with some events and marketing automation, is the recipe of success for this e-commerce software house, Divante.

But let’s make a more comprehensive list of takeaways:

Release valuable open source projects

Go the extra mile in the relationship with your clients

Have a content strategy across the entire buyer’s journey

Letting your community in on your plans for the future is great for business, it builds trust and increases brand awareness

So, this was our Divante pit stop.

But the race ain’t over yet.

And it’s not only about Wroclaw, or Poland.

We’re looking at an entire IT outsourcing ecosystem, a flourishing ecosystem, built on the ashes of former communist countries.

So, check out our Ultimate Guide To IT Outsourcing Companies in Central Eastern Europe and to see below the tip of the iceberg.

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