#poscron

[leocondori]

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[juancho78910]

5 keys to manage your marketing budget

The marketing plan is essential because it raises important business objectives for the development of the business, and that linked to it there are questions such as How much budget should I allocate to each channel? How do I distribute the budget equitably? What tools should I buy? Today we will address some situations and we will share some keys that we use that can be useful according to your business model.

-  I’m undertaking how much should I invest? We recommend doing this progressively by integrating channel by channel (Facebook, Instagram, Google Ads, SEO, etc) and starting with the channels you consider may have more return. Likewise, you could allocate a budget between 10% to 30% of the expected profit of the products you want to market, keep in mind that it is a new brand that will need more diffusion and reach visibility by paid channels.

-  I’ve got the canals running and now what? Well, it is important that you identify the channels that bring you more return and prioritize them so that you adjust the investment always establishing a periodicity (can be monthly or quarterly).

-  Are there a few months I sell and others I don’t? Time is a key factor, it takes historical control to the point that you identify the right times for business. So you could increase or reduce according to the convenience of the business.

- I have supplies, what should I do? Many times we get too many metrics from all the platforms that can be overwhelming, so just focus on what’s important and what it’s doing to drive conversions.

-  Sales of my star products are down, should I invest more? The first idea that comes to our head is how much more I should guide, so we should always do it strategically by looking at factors that may be related and that are not precisely obvious causes, so you can focus your marketing efforts on listening to the consumer, monitoring sales behavior, and being alert to external factors that impact our business development. A clear example are the mandatory quarantines that happen in the different cities that orientate to have a greater consumption in services at home or change the habits of purchase.

-  Am I paying a lot of subscriptions? It is very good to use payment tools that help us to optimize management and make better decisions, what is not right is to have several that fulfill the same functions as semrush, ubbersuggest, kwfinder for SEO or hootsuite, poscron and buffer for social media management, among thousands more. So you can evaluate its functionality and use to leave the ones you’re using the most.

-  Stay tuned for click bids on platforms like Google Ads or Facebook Ads. Remember that most of them are based on the dollar, so check when there are fluctuations that increase or decrease consumption.

Now you know the keys to manage your business budget, it’s time to put them to the test, so you can have balanced control over your investment and accept the challenge of improving your business. At S Agencia Digital we are constantly updated to optimize your investment, connected by strategy, working with a sense of belonging and technology.