#rankbrainalgorithm

[sumitsharma03]

Top 10 Algorithms which Google Crawler followed in last Decade, by Sumit Sharma

Google is updating its algorithms almost every Year. Some changes are minute & some are so effective that it change the Google SERP drastically. SERP means Search Engine Response Page.

Since 2011, we have seen 10 major Algorithms which affected the Website’s Rankings & Traffic. Some Sites which were topping the tally with following one algorithm, all of a sudden, fell into ‘No Data’ zone when another algorithm came in the picture. Lets check these 10 Algorithms which came in the last decade:

Panda Algorithm

Penguin Algorithm

HummingBird

Pigeon Algorithm

Mobile or Mobilegaddon

RankBrain Algorithm

Possum Algorithm

Fred Algoithm

Google EAT &

Google BERT

Recently, In Jan 2020, Google Broad Core Algorithm has come with an update about ‘Featured Snippet’. What are these Algorithms, when they were introduced & what were the loopholes in these Algorithms. Lets Check it out.

Ist Algorithm which came in the picture was Panda. It came in Feb 2011. It used to give high rating to the websites on the basis of Quality Score. If your Website has PA (Page Authority) good, it ranked your website high in Google Searches. In Jan 2016, this Algorithm was obsolete because of 4 Factors:

Duplicacy

Plaggerism

Spamming

Keyword Stuffing

2nd Algorithm which came into picture was Penguin. It came in April 2012. It was targetting over-optimized text. It was downgrading those sites which had Manipulative Links. If we take the example of India Vs New Zealand. If someone creates a post targeting India vs New Zealand One Day Series. He writes post’s Title, Description, Tags, Alt Txt Image, Keywords, Snippet, Body of the post targetting ‘India Vs New Zealand Series’ and write altogether a different story after that, which has no link to this Context; Still Google will show this page in the rankings. That was the loophole and by Late 2016, this Algorithm was also obsolete.

For Complete Post: http://www.buddhaslearning.com/top-10-algorithms-which-google-crawler-followed-in-last-decade-by-sumit-sharma/

Watch video here: https://www.youtube.com/watch?v=o09y905f5GM

[akdigihub-blog]

The Google RankBrain algorithm was put online in April 2015, but it was not released until October 2015 by a Bloomberg article in the world. RankBrain is an artificial intelligence (AI) program that makes it easy to edit Google searches.

Source: http://bit.ly/2YlbsJs

[expertdigitalmarketingthing-blog]

Google Rank Brain Algorithm: A Complete Guide To Google Machine Learning

Google Rank Brain or Machine Learning, has launched four years ago, and it sought to cover many languages. Google Rank brain update’s or Machine Learning, the intent was to help Google provide accurate results and improve the search experience for users.

Google Rank brain update or Machine Learning, has been a paradigm shift in the sense that prior to RB, Google’s engineers had to manually alter the mathematical algorithm(s) to adjust search results. The problem was such algorithm changes would stay static until the next update comes. Google Rank Brain algorithm uses machine learning with the capability to learn from data inputs to give best to search engine queries. Using machine learning google Rank Brain processes massive data that appear as written content by changing them into quantitative data such as mathematical entities or vectors that computers understand. Google’s integration of Google Rank Brain or Machine Learning to core algorithm has made search results reactive to real-world events beyond the algorithm update. To the question—“what is Google Rank Brain or Machine Learning” the answer is google Rank Brain internally interprets searchers intent using external factors such as location and history. After the intent is understood Google tries to give the most relevant results. Now let see how AI works via Google Rank Brian update or Machine Learning in handling a search query “dench”. The English term has three different meanings or contexts---a slang, a type of clothing, name of actress Judi Dench. So the term is ambiguous for the search engine as it does not know what exactly the user is looking for. So it seeks to analyze external factors including location.

What is Machine Learning?

The rising buzz on AIO (Artificial Intelligence Optimization) is also connected with the Google Rank Brain update. According to Arthur Samuel who defined machine learning in 1959, Machine learning is something that gives computers the ability to learn without prior programming. As an application of artificial intelligence, Machine learning helps computer systems to learn automatically and boost customer experience without asking to do so. In Machine Learning, user behaviour is paramount in deciding what works and what will not. Machine learning makes Google Rank Brain distinct from other updates. For better results, Google Rank Brain algorithm or Machine Learning takes data from a slew of sources. Cues from a variety of data sets improve results. Google Rank Brain uses a series of databases on people, places, and things to improve the answer to the search query. To process an unknown query, Google mathematically maps relationships and processes best results and related results. By analyzing recurring patterns and behaviors machines excel in predicting and delivering content and that matches the user intent almost 99 percent. Machine learning is already in use for spam email filtering, optical character recognition (OCR) and intruder detection.

How to optimize for Google Rank Brain or Machine Learning?

Google Rank Brain or Machine Learning SEO update impacts all existing concepts and practices of good SEO outlined by Google’s guidelines. SEO experts must know Google Rank brain SEO is different from Panda and Penguin. The former two are classic algorithms. To avoid Penguin penalties and applying Panda remedies there are some common methods. But Google Rank Brain or Machine Learning is totally different as an interpretation model and will not yield to readymade optimization formulae. According to Google’s Gary Illyes optimizing for Google Rank Brain or Machine Learning will show results when the content is written in a natural language that sounds more human and gives a better user experience. So, the way out to be friendly with Google Rank Brain or Machine Learning is making the text natural so that it is true to life and does not sound artificial.

Latest Google Rank Brain or Machine Learning update

On October 26, 2015, Google Rank Brain update had the formal launch after testing since April 2015. Google Rank Brain filters search results to give users the best answer to their query. After the latest Google Rank Brain update, the Google algorithm update joined the mainstream from the fringes after handling 15 percent of queries to started handling every query in Google.  .................................  

See More Related Articles

  How Digital Marketing Helps To Boost Your Business in 2019   Creative Ways to Instantly Experience a Boost in Your Traffic   5 Common SEO Mistakes in Content to be Avoided   15 Most Important SEO Hacks You Must Never Ignore For Your Website   Google RankBrain: The Complete Guide To Google Algorithm 2018   Google’s Mobile Index Makes Mobile Page Speed Critical in Higher Rankings and User Experience   International SEO fundamentals for multinational and multilingual websites   10 High-Tech Biggest SEO New Innovations In 2018   Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018   Plagiarism Checker Tools: Top 20 Free Online Plagiarism Detector Tools in 2019 Read the full article

[successtechnohub]

8 Google algorithm updates

1. Google Panda algorithm 2. Google Penguin algorithm 3. Google Hummingbird algorithm 4. Google Pigeon algorithm 5. Google Mobile algorithm 6. Google RankBrain algorithm 7. Google Possum algorithm 8. Google Fred algorithm

google algorithm, Google algorithm updates, SEO Tips In Gujarati, Panda algorithm, Penguin algorithm, Hummingbird algorithm, Pigeon algorithm, Mobile algorithm,

RankBrain algorithm, Possum algorithm, Fred algorithm, Google Panda algorithm, Google Penguin algorithm, Google Hummingbird algorithm, Google Pigeon algorithm, Google Mobile algorithm, Google RankBrain algorithm, Google Possum algorithm, Google Fred algorithm

#GoogleAlgorithm #GoogleAlgorithmUpdates #SEOTipsInGujarati #SuccessTechnohub #NayanParmar #PandaAlgorithm #PenguinAlgorithm #HummingbirdAlgorithm #PigeonAlgorithm

#MobileAlgorithm #RankBrainAlgorithm #PossumAlgorithm #FredAlgorithm

[yaalibizappln]

🙌The issue is not limited to Google as Cortana seems to think a horse has 9 legs, thanks to another riddle posted on the same Wikipedia page. To our surprise, Siri doesn’t make the same mistake and is right about the number of legs a #horse has. 💣Follow us:@yaalibusiness💣 #google #riddle #googlealgorithm #cortana #funnytextposts #funnypost #wikipedia #viralpic #viralnews #algorithm #interestingfact #interestingupdate #enthralling #siri #fridayvibes #fridayfunny #fridayintroductions #likeforlikes #follow4likes #followmenow #googleassistant #rankbrainalgorithm #searchengineoptimization #searchengine #seo #googleproblems #photoshop https://www.instagram.com/p/BxRG4A8newH/?igshid=wqgh7tghp22u

[expertdigitalmarketingthing-blog]

Google Rank Brain Algorithm: A Complete Guide To Google Machine Learning

Google Rank Brain or Machine Learning, has launched four years ago, and it sought to cover many languages. Google Rank brain update’s or Machine Learning, the intent was to help Google provide accurate results and improve the search experience for users.

Google Rank brain update or Machine Learning, has been a paradigm shift in the sense that prior to RB, Google’s engineers had to manually alter the mathematical algorithm(s) to adjust search results. The problem was such algorithm changes would stay static until the next update comes. Google Rank Brain algorithm uses machine learning with the capability to learn from data inputs to give best to search engine queries. Using machine learning google Rank Brain processes massive data that appear as written content by changing them into quantitative data such as mathematical entities or vectors that computers understand. Google’s integration of Google Rank Brain or Machine Learning to core algorithm has made search results reactive to real-world events beyond the algorithm update. To the question—“what is Google Rank Brain or Machine Learning” the answer is google Rank Brain internally interprets searchers intent using external factors such as location and history. After the intent is understood Google tries to give the most relevant results. Now let see how AI works via Google Rank Brian update or Machine Learning in handling a search query “dench”. The English term has three different meanings or contexts---a slang, a type of clothing, name of actress Judi Dench. So the term is ambiguous for the search engine as it does not know what exactly the user is looking for. So it seeks to analyze external factors including location.

What is Machine Learning?

The rising buzz on AIO (Artificial Intelligence Optimization) is also connected with the Google Rank Brain update. According to Arthur Samuel who defined machine learning in 1959, Machine learning is something that gives computers the ability to learn without prior programming. As an application of artificial intelligence, Machine learning helps computer systems to learn automatically and boost customer experience without asking to do so. In Machine Learning, user behaviour is paramount in deciding what works and what will not. Machine learning makes Google Rank Brain distinct from other updates. For better results, Google Rank Brain algorithm or Machine Learning takes data from a slew of sources. Cues from a variety of data sets improve results. Google Rank Brain uses a series of databases on people, places, and things to improve the answer to the search query. To process an unknown query, Google mathematically maps relationships and processes best results and related results. By analyzing recurring patterns and behaviors machines excel in predicting and delivering content and that matches the user intent almost 99 percent. Machine learning is already in use for spam email filtering, optical character recognition (OCR) and intruder detection.

How to optimize for Google Rank Brain or Machine Learning?

Google Rank Brain or Machine Learning SEO update impacts all existing concepts and practices of good SEO outlined by Google’s guidelines. SEO experts must know Google Rank brain SEO is different from Panda and Penguin. The former two are classic algorithms. To avoid Penguin penalties and applying Panda remedies there are some common methods. But Google Rank Brain or Machine Learning is totally different as an interpretation model and will not yield to readymade optimization formulae. According to Google’s Gary Illyes optimizing for Google Rank Brain or Machine Learning will show results when the content is written in a natural language that sounds more human and gives a better user experience. So, the way out to be friendly with Google Rank Brain or Machine Learning is making the text natural so that it is true to life and does not sound artificial.

Latest Google Rank Brain or Machine Learning update

On October 26, 2015, Google Rank Brain update had the formal launch after testing since April 2015. Google Rank Brain filters search results to give users the best answer to their query. After the latest Google Rank Brain update, the Google algorithm update joined the mainstream from the fringes after handling 15 percent of queries to started handling every query in Google.  .................................  

See More Related Articles

  How Digital Marketing Helps To Boost Your Business in 2019   Creative Ways to Instantly Experience a Boost in Your Traffic   5 Common SEO Mistakes in Content to be Avoided   15 Most Important SEO Hacks You Must Never Ignore For Your Website   Google RankBrain: The Complete Guide To Google Algorithm 2018   Google’s Mobile Index Makes Mobile Page Speed Critical in Higher Rankings and User Experience   International SEO fundamentals for multinational and multilingual websites   10 High-Tech Biggest SEO New Innovations In 2018   Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018   Plagiarism Checker Tools: Top 20 Free Online Plagiarism Detector Tools in 2019 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. ....................   See More Related Articles     Google’s “View Image” Button Removal and Alternate Ways for Image Viewing Importance of Search Engine Optimization (SEO) and Tips on Doing it Professionally 4 Ultimate Tips to Deal with Fake Negative Reviews on Google Google Adwords Tips: Top 25+ Actionable Optimization Tips to Boost Your Business SEO Interview Questions and Answers for Freshers in 2018 Boost Website Rankings with these Easy-to-do 9 On-Page SEO Optimization Techniques Want To Drive High Traffic To Your Blog? Follow These 10 Tips! Bouncing Rate Worries: Why Seeing is Not Believing; Tips to Reduce Bouncing Rate Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. ....................   See More Related Articles     Google’s “View Image” Button Removal and Alternate Ways for Image Viewing Importance of Search Engine Optimization (SEO) and Tips on Doing it Professionally 4 Ultimate Tips to Deal with Fake Negative Reviews on Google Google Adwords Tips: Top 25+ Actionable Optimization Tips to Boost Your Business SEO Interview Questions and Answers for Freshers in 2018 Boost Website Rankings with these Easy-to-do 9 On-Page SEO Optimization Techniques Want To Drive High Traffic To Your Blog? Follow These 10 Tips! Bouncing Rate Worries: Why Seeing is Not Believing; Tips to Reduce Bouncing Rate Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. ....................   See More Related Articles     Google’s “View Image” Button Removal and Alternate Ways for Image Viewing Importance of Search Engine Optimization (SEO) and Tips on Doing it Professionally 4 Ultimate Tips to Deal with Fake Negative Reviews on Google Google Adwords Tips: Top 25+ Actionable Optimization Tips to Boost Your Business SEO Interview Questions and Answers for Freshers in 2018 Boost Website Rankings with these Easy-to-do 9 On-Page SEO Optimization Techniques Want To Drive High Traffic To Your Blog? Follow These 10 Tips! Bouncing Rate Worries: Why Seeing is Not Believing; Tips to Reduce Bouncing Rate Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. ....................   See More Related Articles     Google’s “View Image” Button Removal and Alternate Ways for Image Viewing Importance of Search Engine Optimization (SEO) and Tips on Doing it Professionally 4 Ultimate Tips to Deal with Fake Negative Reviews on Google Google Adwords Tips: Top 25+ Actionable Optimization Tips to Boost Your Business SEO Interview Questions and Answers for Freshers in 2018 Boost Website Rankings with these Easy-to-do 9 On-Page SEO Optimization Techniques Want To Drive High Traffic To Your Blog? Follow These 10 Tips! Bouncing Rate Worries: Why Seeing is Not Believing; Tips to Reduce Bouncing Rate Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. ....................   See More Related Articles     Google’s “View Image” Button Removal and Alternate Ways for Image Viewing Importance of Search Engine Optimization (SEO) and Tips on Doing it Professionally 4 Ultimate Tips to Deal with Fake Negative Reviews on Google Google Adwords Tips: Top 25+ Actionable Optimization Tips to Boost Your Business SEO Interview Questions and Answers for Freshers in 2018 Boost Website Rankings with these Easy-to-do 9 On-Page SEO Optimization Techniques Want To Drive High Traffic To Your Blog? Follow These 10 Tips! Bouncing Rate Worries: Why Seeing is Not Believing; Tips to Reduce Bouncing Rate Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. ....................   See More Related Articles     Google’s “View Image” Button Removal and Alternate Ways for Image Viewing Importance of Search Engine Optimization (SEO) and Tips on Doing it Professionally 4 Ultimate Tips to Deal with Fake Negative Reviews on Google Google Adwords Tips: Top 25+ Actionable Optimization Tips to Boost Your Business SEO Interview Questions and Answers for Freshers in 2018 Boost Website Rankings with these Easy-to-do 9 On-Page SEO Optimization Techniques Want To Drive High Traffic To Your Blog? Follow These 10 Tips! Bouncing Rate Worries: Why Seeing is Not Believing; Tips to Reduce Bouncing Rate Top 15 Digital Marketing Tools and Key Benefits of Using Them 2018 Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks,domain authority,content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many digital marketers keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guesswork. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a broader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improvingorganic click-through rates to increase SEO success rate because he thinks “Relevance Score” of the rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links forranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. .................... Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

ranking factor) after content and links. RankBrain is the proof of domain authority, Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of varied keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing the Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improving ranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with the Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. .................... Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks, domain authority, content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many neDigital marketersw keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guess work. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a briader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of vared keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improving organic click-through rates to increase SEO success rate because he thinks “Relevance Score” of rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links for ranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. .................... Read the full article

[expertdigitalmarketingthing-blog]

Google RankBrain: The Complete Guide To Google Algorithm 2018

Digital marketers and SEO operators had been watching with curiosity to known the impact of RankBrain on SEO ever since the latter was introduced as an artificial intelligence algorithm by Google for refining search results. Google deployed rank brain in 2015. The rest is history. Today, RankBrain has become Google’s third most important ranking signal (ranking factor) after content and links. RankBrain is the proof of Google search algorithm embracing machine learning (AI). This really helped Google in gaining a better understanding of the search queries. In the process of google search ranking RankBrain executes two main tasks: It comprehends search queries via keywords It assesses people’s interaction and response to the results as an index of user satisfaction SEO Hack! How to Optimize for Google RankBrain (2018) Escape from Hand coding of Algorithm The SEO wizards have noticed stark variations in SERPs compared to the past. It had defiance of conventions and surprises around the efficacy of keywords. In the past, the entire Google algorithm for SEO was hand-coded.  Of course, engineers are still working on the algorithm of Google. But RankBrain has assumed a bigger role in the backend because of its ability to tweak the algorithm on the basis of different contexts. The Attraction of RankBrain Methodology When Google introduced RankBrain algorithm in October 2015 Bloomberg news carried a timely article explaining RankBrain as something that uses artificial intelligence and can change written language into mathematical data called as vectors. Today RankBrain is the sole Artificial Intelligence used by Google and sorts live results and has cured the frustration of users who had faced the problem of getting results with no worthwhile information except filler content built around keywords. In short, RankBrain works as a processing algorithm offering the best match to a query and can weed out ambiguity on the purpose behind the query while giving best results that will satisfy a searcher. The google search ranking shows the impact of RankBrain’s functionality in evaluating the scope of keyword and ramps up of backlinks, domain authority, content freshness and content length accordingly in the final results.  

Prior to the arrival of google rankbrain, the top search engine had been scanning millions of pages to trace the exact matching keyword. Rankbrain algorithm has come as a big relief to Google.  Confronted with so many neDigital marketersw keywords as queries, Google was facing the problem of understanding the searchers’ intent. To offer accurate and valid results Google had to guess what the searcher is looking for. One example can illustrate the power of Rankbrain algorithm and how google rank brain has reduced the guess work. Take the search term “the grey console developed by Sony”. Normally Google’s results will cover “grey”, “console”, “developed” and “Sony.” But RankBrain has a briader understanding of what is being asked and it will deliver 100 percent accurate results. On the question, what is rank brain rankbrain SEO, the answer lies in the new algorithm’s ability to understand the intent of the searcher. This is done by mixing and matching known keywords with unknown keywords to give a bonanza for results and helps websites with the opportunity to showcase themselves for multiple keywords and in getting a broad range of rankings. How Search Works How Does RankBrain Work? Google RankBrain already knows that thousands of searches have happened for “grey console developed by Nintendo.” Consequently, searches for “grey console developed by Nintendo” will see of results about gaming consoles as well. When a searcher wants to know “the grey console developed by Sony,” RankBrain immediately throws in similar results to the keyword that is already known to it from grey console developed by Nintendo. So the results will have the entire spectrum of consoles as a product. Technology of RankBrain For the overly curious, the technology behind rankbrain was a mystery. But a Google blog post published in the past has some clues. It mentions a technology called Word2vec that transforms keywords into concepts. Though the post does not mention RankBrain openly, it is fair to assume that RankBrain also works under similar technologies. Transforming Keywords into Concepts

As the new age, google search algorithm RankBrain has induced massive quality improvement to SERP as it looks beyond mere keyword-matching. This is done by looking at the big picture in the search by transforming searching terms into concepts than scouting for pages covering that concept. The rank brain also tracks user satisfaction by understanding new keywords thanks to the ability to tweak the algorithm on its own. In other words, RankBrain as the Google algorithm for SEO can show search results that will get maximum liking by the users. In the results, pages liked more by users for the information can expect a better google search ranking as a fall out of the RankBrain perspective. RankBrain takes a serious look at how a user interacts with the search results.  It keeps a tab on the “Pogo stick effect” where unsatisfied users hit the “back button” out of sheer frustration at the search results. If a web page has people leaving it quickly the message to Google is “the page stinks and needs remedial action.” Google rankbrain will diminish pogo-sticking on a specific result and a popular page will be made easier to find. How to Optimise for RankBrain?

RankBrain has also made traditional keyword research an obsolete concept. When Rankbrain algorithm emerged a winner with the flexibility in tweaking keyword, Long Tail Keywords were the worst affected. Entrenching Google rank brain has made long tail keywords a thing of the past and crushed the method of having keeping pages for each optimized keywords. So, the practice of having separate pages for “spatula,” “spatulas,” “kitchen spatula,” and “metal spatula” is gone. Long Tail Keywords Out? Today RankBrain understands the above terms refer to the same thing and identical search results are enough for all of them. The situation has made optimizing long tail keywords a time waste. Medium tail keywords are the new kids on the block.

To optimize for rankbrain means paying more care to medium tail keywords. What is rank brain will explain why it conjoins different phrases and URLs into a single piece through the deft content incorporation of vared keyword phrases similar to the way humans search and speak. One more benefit is Medium tail keywords command carry more search volume and are not too competitive like the long tail. In optimizing a page around a medium tail keyword RankBrain will get that term ranked for thousands of similar keywords. Tips for RankBrain friendly Sites SEO wizards are aware that rankbrain is another way of asserting the importance of quality content. The SEO community, after experiencing Google search algorithm is learning to work with Google’s new program by making a mindset shift. There are experts suggesting tips to be friendly with Rankbrain. Create Great Snippets Larry Kim, founder, and CTO of WordStream calls for improving organic click-through rates to increase SEO success rate because he thinks “Relevance Score” of rank brain is almost the same as the Quality Score of AdWords.  He also sees RankBrain technology in google search ranking as a variant of erstwhile G-350 technology. This AdWords technology was self-sufficient and never needed any external signals such as links for ranking paid search ads. That protocol is now engulfing organic search as well. To stay compatible with Google algorithm for SEO click-through improvements are necessary via SERP snippets. For that, reworking page titles and meta descriptions echoing the users’ needs is necessary in order to invite the user to click for more. How Google Search Works By Matt Cutts Google rankbrain has also induced the urgency to simplify URLs to add value to Google and expand user experience. Content must target featured snippet positions in search results and must be irresistible to the users and search engines. John Rampton, TechCrunch contributor suggests modeling a website and its content on the basis of domains favored by Google for leveraging the rank braid SEO opportunity. Take the case of the health sector, the favorite of Google in this domain is WebMD.com. This most searchable index is chance for other sites to have a similar structure and be in the “good” camp of Google and reap the spillover benefits. On the other hand, sites resembling a spammy site in the health sector will face the backlash as they are spammy and in the “bad” camp of Google. RankBrain spams websites that carry too many different topics and is without a focal area because it can’t understand who will use such multiple and diverse content. Rethink Keywords

The rising impact of Rankbrain is affecting Keywords. Rankbrain algorithm, according to some industry experts, is the death knell to old-fashioned SEO keywords. Yulia Khansvyarova, head of digital marketing at SEMrush holds the view that the key to successful SEO in a RankBrain era is changing the approach to keywords. This means the time has come to stop creating pages or content tailored to one keyword or keyword phrase.  To maximize the effect, the semantic kernel of all targeted keywords, its variations, and related keywords must appear in the content with the same context as targeted keywords. .................... Read the full article