#raventools

[jessicaqgroup]

S.E.O Auditing Tools

SEO Auditing Tools

Woorank

Woorank is one of a very helpful search engine optimization audit tool used by most of the companies nowadays. As we know that it is very important to use a search engine optimization auditing tool for making a detailed analysis related to our website. So the Woorank tool gives us all the relevant information about our website, search engine optimization, backlinks to our website, on-page and off-page search engine optimization, etc. Woorank not only gives a detailed analysis but also gives suggestions to improve ranking and also to resolve certain website-related issues. This particular tool provides results on the foam of a certain PDF format, so it will be very convenient for us. The Woorank tool has both paid and free versions.

Raventools

Raventool is also another amazing search engine optimization software that is used mostly by the search engine optimization consultants and digital marketing experts in order to get exact audit reports website recommendations. It is a set of search engine optimization tools that are intended to make proper research on our website. One of the major advantages of using Raventools is that it is very easy to generate reports that are related to the website audit, social media, and marketing audits. And it is helpful for website recommendations from which we get suggestions to improve our ranking, reputation, and a good image. 

Semrush

Semrush is an awesome auditing and research tool which used to track our competitor's data and information. By using the Semrush tool our company can track organic keywords, backlinks, etc. This tool helps us in making a comparison among competitors and also helps to find the exact keyword. And also this will helps in getting complete website audit reports in an Excel format. Using the particular tool we can create an effective campaign for our company.

Moz

Moz is one of another search engine optimization tool providers and is used mostly by famous search engine optimization service provider companies in the world. It is not only a tool provider but it is also a search engine optimization agency. Most of the digital marketing companies use the Moz rank as an index for the further link building process. The benefit of Moz is that it is absolutely suitable for both the small and large organizations as free and paid versions are available for this.

Some free Moz tools are as follows;

Keyword and open site explorer

Moz bar and Business console

Business listings

[dailypracticeforsuccess]

Raven Tools Review

Read the Review: https://dailypracticeforsuccess.com/raven-tools-review-2020-for-technical-seo-pros/

[usawebsitereview-blog]

Raventools.com - Automated marketing report software and technical seo audits - Site Review

[thebethriggs]

G2 Crowd Names RavenTools in the Top 20 B2B Tech Companies in San Jose/ Santa Clara

RavenTools, the leading All-in-one SEO Platform that serves over 2,500 agencies, brands, freelancers and media companies, was rated #18 in Top 25 B2B Tech Companies in San Jose/Santa Clara by G2 Crowd. G2 crowd is one of the leading platform for business software reviews with over 60,000 … Provide it by Tips about Real Estate Structure Finance

from G2 Crowd Names RavenTools in the Top 20 B2B Tech Companies in San Jose/ Santa Clara

[lifeandhealthbean]

Where SEO Fits in Your Marketing Automation Strategy

A company’s digital marketing strategy contains many different tactics that require attention. Two of those tactics are marketing automation and SEO. How they work together is vital to getting your content in front of the proper audience and increasing the leads you gain from the campaigns. In today’s blog, we’ll be giving you insight into where SEO fits in your overall marketing automation strategy.

SEO Strategy

SEO has been a part of digital marketing since the inception of search engines. Being able to be present in search results by targeting certain keywords and placing them in your content as much as possible was a ranking factor. Using just keywords to rank isn’t possible any more with Google’s constant upgrades. Because of these upgrades, every searcher has their own search results based on location and previous activity. Basically, you have a very small chance to rank for something as easily as you use to.

SEO today is an everyday requirement for digital marketing but in truth it has taken a back seat to many other tactics within the marketing strategy. There are still basic SEO procedures that are required to give you the best shot at ranking on the first page for searches being performed by your potential customers. Those procedures include:

Meta-tags: When creating content for the web, it’s important your meta-data is present to help Google index, understand your content and presenting it properly.

Semantic Keyword Research: Understanding what your primary keywords are and your secondary keywords are will help create your content.

User Experience: Writing for the reader and not Google’s search bot is a main ranking factor based on the user experience you’re giving your visitor.

Creating a Hub-Strategy: This strategy takes your primary keyword content and connects other secondary keyword content to give visitors and bots a path to follow when learning about you and your company’s services.

SEO Tools

Unfortunately, setting up your content properly doesn’t guarantee a top ranking. The best practices mentioned by anyone for SEO are tailored for the company that they work for. That’s why it’s important you find what works for you. What works for your company may be completely different from another company or a competitor.

SEO today is an everyday requirement for digital marketing.

There are some great tools to help you find your groove and we want to introduce you to some of them. RavenTools is a great tool to use when trying to find issues with your site and monitor the changes that you’ve done. BuzzSumo is a content development tool that helps you find what’s trending all based on keyword search done in the software. Google Search Console is a required tool to use because it’s Google. If issues on your website exist, this tool will tell you. It is also where you’ll find, at least what is left of it, keyword analysis for your site. Then of course there is Google Analytics. Using GA to monitor the health of your site is a great way to understand what works and what doesn’t.

SEO for your Marketing Automation Strategy

So, to the issue at hand. How does this all tie into your marketing automation strategy? If you’ve read through the top portion of this post you’ll understand how it kind of does already. The two main inroads to marketing automation for SEO is research and user experience. Creating content that drives leads to raise their hands starts with SEO research and ends with creating a good user experience for those visitors with the content.

Research starts with finding trending topics and keywords that Google associates to your website. Whether it is a blog or a new webpage, before creation you need to understand the ultimate goal of the page, how a visitor will find the page, what they will learn, and then what the next step is for them. That next step is either going to be converting into a lead or providing an opportunity to dig deeper. This is why making sure the content provides the visitor exactly what they’re looking for has become more important than keyword density.

Data Collection

SEO work doesn’t stop on the front end of content creation. The data that the content piece is collecting is important for understanding its value and making decisions on future content creation. The most important data points can be found within Google Analytics. Having data to report will help you make the decisions and that’s why it’s important to get as much traffic to the content as possible. A good rule of thumb is buy traffic in the short term, grow organic in the long term. When digging into the date there are a few data points that you should be looking at to make better decisions.

A good rule of thumb is buy traffic in the short term, grow organic in the long term.

The first is organic ranking. You can find this ranking within Google Search Console. The average position your content is showing up in helps you track the progress it’s making in Google’s eyes. Those “eyes” are looking at the data within Google Analytics. The data points you should look at are your content’s bounce rates, time on page, behavior flow, and conversions from the page. Analyzing this information will help you understand how to best fix the content that doesn’t work or copy the success of the content that does. Doing this will help your content move up rankings and earn even more qualified traffic from search.

SEO is a vital piece to any marketing strategy, including the marketing automation strategy. The SEO process has changed over time but making sure the piece of content can be found properly and help visitors answer their questions will help gain more organic traffic and to better more qualified leads. And, that’s why SEO and marketing automation work so well together.

Credits: Joe D365 Date: August 18, 2016 Source: https://microsoft-business-applications.hcltech.com/dynamics-365-for-marketing/where-seo-fits-in-your-marketing-automation-strategy/

[francismccalla1]

10 Sites to Help You Become an Expert in SEO Audit

SEO audits help you retrieve the detailed error report of your website and make changes accordingly to enhance website performance. An SEO audit is important as it lets a business review the strengths and weaknesses of your site taking into account the prospects that matter. You could call it a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of a business. This is particularly important because SEO is the most important component of a company’s search engine marketing activities and getting it right is crucial to a business’s success. While most businesses have a website these days, not all of them understand how best to leverage its power to obtain the best possible results from it.

This quote by SEO expert Neil Patel, amply proves the point “You need to maximize your SEO efforts if you want to succeed online”.

It, therefore, makes eminent sense for most website owners to go ahead and carry out an SEO audit to understand how their website stacks up against the competition and what exactly needs to be done. Fortunately, there are a number of websites that allow one to do that with a fair degree of precision.

Let’s get to know the 10 principal sites that help one become an expert at SEO Audit:

1.Backlinko

2. Woorank

3. Semrush

4. Raventools

5. Moz

6. WebCEO

7. SpyFU

8. SEO SiteCheckup

9. NinjaSEO

10. Screaming Frog

[seosijin-blog]

WEBSITE AUDITING METHODS

  What Is Website Auditing

 The website audit is a comprehensive examination of all elements that influence a website's search engine visibility. This standard method provides comprehensive information on any website, including general traffic and individual pages. A website audit's main purpose is to achieve marketing objectives. The purpose is to identify marketing flaws that affect online performance.

 Why You Should Audit Your Website

As the first stage in a thorough approach, professional SEO professionals and agencies do a website assessment. Based on their assessment of your site's performance, they develop a strategy. Isn't it true that a doctor can't provide the proper prescription without first doing a comprehensive examination? Similarly, you can't obtain more traffic if you don't know what's preventing it. You can do the following things by properly reviewing every component of your site's architecture:

A) Save thousands of dollars in marketing, online advertising, and missed sales by improving your domain's rating in search results.

B) Develop an SEO strategy that complements your company's objectives.

A variety of onsite and offsite issues might have an impact on your website's search engine ranking. Backlinks, crawling issues, keywords, HTML scripting, and site mapping, to name a few, are normally handled by a web administrator, but even if you don't have technical SEO expertise, you can profit from an audit and if you want to master seo you can choose best digital marketing training in kochi.

  What you should need to audit a website

Before moving further with search engine optimization (SEO) or website redesign, a website audit is a review of your site's overall performance.

An in-depth website analysis will assist you in understanding:

Why isn't your website producing enough traffic? Why aren't your sales and conversation rates increasing?

What's perplexing your visitors, and what technological challenges do you have?

Of course, identifying such problems is only half the battle. The second phase entails repairing them.

If you lack technical experience, you may want to consider getting professional help from best digital marketing training in kerala.

What Are The BEST Auditing Tools

1. Woorank

2. Raventools

3. Moz

4. Semrush

5. WebCEO

6. SpyFu

7. SEO Site Checkup

8. Found’s SEO Audit Tool

9. Seoptimer

10. Screaming Frog

[businessdevelopmentplatform]

Top at are SEO tools used in local SEO

Moz Local

Moz Local, created by Moz, is perhaps the most popular local SEO tool on this list due to the company's reputation in the search industry over the last decade. Moz Local assists you in increasing your business's local visibility and ensuring that your business listings are correct, consistent, and visible across the web. Moz Local, among other things, submits accurate location data for your business to all major data aggregators and online directories, assists you in closing duplicate business listings, and allows you to easily update your business listings.

Georanker

Georanker has a one-of-a-kind feature that tracks the ranking of websites based on multiple locations around the world. It displays this information in the form of heat maps with different colours to show where the website ranks high. Users can use this data to plan targeted campaigns to improve or maintain their ranking. The local rank tracker displays the exact location of the user's chosen locations. It also includes a citation tool that allows users to identify the sources of the citations used by their competitors.

schema creator

If you want to generate schema without having to read through all of the documentation on the Schema.org website, RavenTools' schema creator is a great tool. What really impressed me about this tool was how simple it was to use. This tool can be used and operated by almost anyone to generate schema for their website.

Keywordtool

For smaller businesses as well as those with an established multi-pronged digital strategy, Keywordtool is an excellent place to begin conducting localised keyword research. It works well across platforms and includes keyword data for Amazon, YouTube, eBay, Instagram, and others. If all you want to do is monitor Google rankings, this is probably not the tool for you. However, the ability of Keywordtool to drill down on keyword and search volume data and filter it by city (with a fair amount of smaller towns and cities included) is what makes this tool great. When doing preliminary research on a location, we recommend using it to find related terms.

Synup

Synup monitors the performance of your company on search engines, local directories, and review sites. Synup crawls over 200 local search engines and directories for inconsistencies in data, ensuring that your citations are correct. It can also track your web rankings and traffic, notify you when people leave comments and allow you to respond to them, and sync your location data across multiple sites.

FreeReviewMonitoring

Review Monitoring for Business is a fantastic new service that monitors your reviews on all of the major review sites on a daily basis for free. It also sends you an email every day with the latest reviews as they are crawled. You can also use the tool to track the reviews of your competitors.

[indianseoguy]

Indian SEO Guy

DIGITAL MARKETING FREELANCER Helping Online Businesses In Growing Their Targeted AudienceI help start up businesses, Entrepreneurs, Writers, Brands, Artists to gain more authority and traffic with organic SEO and Featured Placements on Top publications like Forbes, Entrepreneur, USA Today, AP News, MarketWatch and many more. About Me SEO Team Leader & PR Specialist I have 5+ years of experience and I am a verified  SEO expert as a freelancer here to assist you **Skilled in using SEO tools like Ahrefs, Semrush, UberSuggest, Keywordtool.io, Screaming Frog, Raventools, Moz. I helped few clients to get featured mention and articles in top tier news outlets like Forbes and Entrepreneur, Techcrunch. SEO (On-Off Page) In this package I will provide you all SEO services including on page optimization of website. Weekly SEO Report with Login Details will be provided. Guest Blogging I will publish your articles on well known and reputed websites like Hackernoon, Readwrite, CallHippo, Street Insider, AP News, Marketwatch and many more. TOP TIER OUTLETS This is for known artists/business and brands/products who wants to get their products featured in FORBES. I can publish your products in FORBES. Contact to know more.

[freshleadprovider]

SEO Quick Wins and Site Report.

Hi all, My query is divided into three parts, if you can help with any or all of them, I'd be really grateful :) Quick background I've been meaning to get into SEO Analysis so this all relates to that, my audience is small businesses, who likely haven't heard of SEO. But ofc everyone needs organic traffic so an informative deck is also in works. Here goes, 1 - Can any of you, who practice SEO for clients, provide me with a sample report of what you send to your client please? And how often do you send these reports? I am aiming for one extensive monthly audit and one minor audit every two weeks. 2 - If anyone here uses Raventools, could they please provide me a sample report from that? I've heard their reports are really nice and well formatted. (Any other suggestions also welcome) 3 - If I have to provide some free quick wins, what should I aim for, such that I don't give up too much information and they still see the value of it? Thank you. submitted by /u/Constantlyphasingout [link] [comments] https://www.reddit.com/r/SEO/comments/jpg9ie/seo_quick_wins_and_site_report/

[michaelandy101-blog]

14 Reporting and Business Intelligence Tools For Your Marketing Toolkit

New Post has been published on https://tiptopreview.com/14-reporting-and-business-intelligence-tools-for-your-marketing-toolkit/

14 Reporting and Business Intelligence Tools For Your Marketing Toolkit

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role.

As HubSpot’s Director of Analytics, Bridget Zingale, says, “Reporting and attribution haverevolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.”

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis.

Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team.

Here, let’s dive into some of the best data reporting tools, as well as some effective business intelligence (BI) platforms, to enable you to properly analyze your work.

Best Business Intelligence & Data Reporting Tools

As Zingale notes, “Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.”

Good tools you use should give you the above metrics — but greattools give you more. If you’re one of the 75% of marketerswho report ROI from marketing campaigns, you’re going to need reliable, accurate data. Let’s explore the 14 best tools to help get you the data you need.

Best Data Reporting Tools

HubSpot

Calendar

DashThis

RavenTools

Megalytic

Klipfolio

Mixpanel

Intercom

G2

Databox

MaxG

Microsoft Power BI

Datapine

Zoho Analytics

1. HubSpot

Price: Free

HubSpot’sfree marketing analytics softwareis useful for keeping all of your needs, including reporting, in one place. HubSpot lets you combine all of your marketing efforts into one report, or mix-and-match your different assets to create different reports for different clients and needs.

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HubSpot’s marketing analytics dashboard is just as customizable, allowing you to add and remove different reports with ease. Best of all, you can get both a general overview and specific insights into your work’s performance, since you can easily move between different marketing reports within HubSpot.

2. Calendar

Price: Free plan, or $6-$8/mo.

Calendar offers analytics of a slightly different sort: productivity. It has a number of features designed to analyze how your team’s time is spent. By tracking your moment-to-moment activities on a daily basis, you can identify key areas in which your schedule could be improved.

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As important as it is to have your marketing analytics at your fingertips, knowing how you use your time is just as important for maximizing output. Calendar’s clear and simple reporting tools give you helpful reports on what your agenda looks like and what you can do to make it better.

3. DashThis

Price: $33-$499/mo.

DashThis is an effective tool for keeping up with marketing analytics at a glance. As its name suggests, DashThis is a dashboard that provides clear data on your KPIs for campaigns. You can access quick metrics and reports from your dashboard, shown below:

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DashThis lets you select a template and then automatically fills that template with your data, greatly streamlining the reporting process. It also exports data into PDF files, which can be easily shared between team members.

4. Raven Tools

Price: $39-$399/mo.

Raven Tools offers many of the tools expected from reporting software — SEO analysis, social media engagement, funnel performance tracking — as well as competitor comparison.

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Whether it’s big-picture analyses like domain authority or small-scale comparisons of site functionality, Raven Tools lets you stay on top of how you’re faring in competitive spaces. Additionally, its drag-and-drop editor and report generator makes creating custom, professional-grade marketing reports easier.

5. Megalytic

Price: $40-$400/mo.

Megalytic eases the process of combining marketing data from lots of different sources. Plenty of tools on this list allow for the integration of different types of data, but Megalytic is especially designed to import data from a range of marketing software.

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It takes only a couple of moments to access data from Google Analytics, Facebook Ads, Adwords, and more on Megalytic, and it can even process and report data stored in CSV files. If you’re looking to produce a comprehensive report that pulls together loads of disparate data into one place, Megalytic is a smart choice.

6. Klipfolio

Price: $49-$399/mo.

As important as it is for reporting tools to effectively take in and analyze data, they need to be able to produce readable reports, as well. Klipfolio is great for making sure your reports can be read and accessed with ease across technologies. Your results can be accessed on a single dashboard that updates in real-time.

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Additionally, Klipfolio allows you to share access to your reports through Slack, email, or custom links, and it also enables you to sync your dashboards in real time across multiple devices such as smartphones, web browsers, and even TV screens. Being able to easily pull up your analytics dashboard at any moment on any number of devices is crucial for being able to report on-the-go or from various locations.

7. Mixpanel

Price: Free plan, or $89/mo.

Mixpanel is a tracking and reporting software tool that was initially created primarily for product managers, not marketers. As a result, its interface isn’t as streamlined or marketing-driven as some of the other options on this list, but it makes up for this with powerful analytics tools that give insight into how your work is faring.

Mixpanel is particularly attuned to identifying trends in engagement and count. It tracks how people engage with certain products over time and how different features influence user behavior with bright, colorful graphs.

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If you’re especially interested in keeping track of how a certain site or product is performing, it can be a valuable tool for reporting on that kind of information. Mixpanel allows you to produce readable reports of uniquely high-level data analysis.

8. Intercom

Price: $87-$153/mo. 

Although Intercom is a messaging platform first and foremost, it also delivers a deep view of a company’s customer base. Through integrations with over 100 marketing tools, Intercom lets marketers track, segment, and identify similarities between their customers. One of the best use cases for Intercom’s BI features is account-based marketing and messaging.

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Intercom displays performance figures for each stage of your sales and marketing funnel, helping you see where the best opportunities lie and how to tap into them. You can also break down metrics by individual representatives, teams, timeframes, and more.

9. G2

Price: Free

G2 is the go-to website for stacking up software tools against one another. G2 gives detailed charts for every category of marketing software, explaining the strengths and weaknesses of each available product.

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Need an enterprise resource planning tool? G2 covers those. What about an e-commerce platform? G2 can help you pick the best option in that category, too. Certain services, including staffing and translation services, are also reviewed by G2.

10. Databox

Price: Free plan, or $49-$248/mo.

Through integrations with HubSpot CRM, Google Analytics, Facebook, LinkedIn, Instagram, and more, Databox compiles popular marketing services and social media into one interface. It comes with pre-configured report templates, but users can also design custom reports.Think of Databox like a dashboard for your dashboards, where you can see valuable marketing and sales metrics.

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The reporting tool lets you view campaign KPIs, check progress, calculate investment returns, and receive notifications when metrics fall outside of specified ranges. Databox has a desktop version, of course, but it also displays data on mobile and via applications like Slack.

Statisticians and analysts may be more comfortable with reporting and BI than marketers, but these tools make it easy. Pick the right ones, and get data-driven campaign insights with ease.

11. MaxG

Price: Free plan, or $49-$499/mo.

MaxG is a platform that leverages AI to drive results. Their software prioritizes recommendations when delivering insights to eliminate guesswork about how to improve content.

The reports are broken down into metrics, shown below. MaxG’s software keeps track of how many users interacted with various content across your webpages.

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The platform offers insights on multiple metrics, including email campaigns, landing pages, and CTAs. In addition to performance recommendations, the tool also provides resources that educate its users about various topics, like an informative blog post.

12. Microsoft Power BI

Price: $9.99-$4,995/mo.

This service is offered by Microsoft. If you want to integrate data directly into reports, this is a good tool for you. Power BI is a useful tool, and was formulated by the engineers at the company so users can get powerful, full-scale analytics at a low cost.

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Power BI’s analytics are able to scale for organizations of any size. It boasts built-in AI software that offers custom data metrics. You’ll also have a brilliant display of visualizations to go along with your insights.

You can use Power BI to query your data and edit it without affecting other programs you use. In addition to an Excel integration, the software’s dashboard is easy to navigate.

13. Datapine

Price: Contact for pricing

With Datapine, you’ll have access to reporting tools that communicate KPIs on a single dashboard. The quick access to real-time, accurate metrics saves you time and keeps your team on the same page.

If you don’t have much technical experience, you won’t have to worry — Datapine is easy to navigate and analyze. The platform is also highly integratable, so you can customize results from other sources.

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Personalize further by dragging and dropping KPIs that mean the most onto your dashboard. Datapine gives you access to a global performance filter and predictive analysis. Essentially, the AI-powered software combs through data and suggests improvements.

Let’s say you need an inclusive, sophisticated report that’s quick to gather. Datapine lets you export dashboards by emails, URL, or with an embed code, which is handy for your presentation.

14. Zoho Analytics

Price: $22-$445/mo.

Zoho Analytics is a part of the larger Zoho Cloud software suite. With it, you can synchronize data that’s spread across multiple sources. The data will sync on a periodic basis so you won’t have to worry about continuously deducing the numbers.

Like other platforms, Zoho’s reports are completely customizable. Some of the options you can include are split columns, cleanup data, and calculated fields. This is so you can receive the data that matters most to your business goals.

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If you want to compare data from multiple sources, add lookup columns so they’ll be included in reports. As another feature of reports, format the data to your liking. With over 40 chart types, like geographical maps, funnels, tables, and heat maps, reports can be extremely detailed and streamlined.

As marketers, we use data daily. It’s an integral part of what we have to do for our jobs. That’s why it’s a necessity to have data that works for you.

If, right now, your data reporting tool is nothing short of a headache, one of these tools can be a great places to start. They’re going to offer you personalized results that you can share with your team, which will keep everyone aligned.

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[techyblogger]

Raventools vs Moz vs SEMrush? https://www.reddit.com/r/SEO/comments/hzq82k/raventools_vs_moz_vs_semrush/

Hi y'all, I'm new here. I work for a small automotive dealership and since sales are down, my boss wants me to do some marketing work. I thought I would start with SEO since a friend of mine suggested it was the best long term investment, and I enjoy writing. I created a blog on our website, but I would like to get a better idea of what to write about and what else is out there.. any recommendations on a tool? Preferably as cheap as possible. Thanks!!

submitted by /u/hehxu2uei [link] [comments] July 29, 2020 at 05:38AM

[kameronwuda625]

A Fantastic Alternative To SEMrush, Moz, RavenTools, AnalyticsSEO, Ahrefs, MySEOtool, RankingCoach, MajesticSEO, SEOpowersuite And Other.

Then you must have traffic too, if you have a website. SEO is a fundamental part of marketing in the online world and has lots of elements that can impact its success. In order to improve your website's SEO, focus on producing great content, utilizing appropriate keywords, connecting when appropriate, and always composing material that is creative and original. Furthermore, keep in mind that SEO is an on-going procedure, and does not end as quickly as you've posted material. Rather, keeping a website current and pertinent by posting brand-new, top quality content often and consistently is equally crucial.

Will Coombe has written an in-depth book on search engine optimization for companies. He has composed comprehensive guidelines on how to get traffic to your site by ranking on the very first page of Google. He describes the value of discovering the best keywords as the foundation of your website. He gives you the tools you need to find the right keywords. He clearly sets out the four pillars of developing a terrific Google ranking for your site: importance, engagement, authority, and crawlability. He tells you in plain English how to set Great post to read up these four pillar effectively.

The single word is called short tail keyword and the specific keyword is called long tail keywords. No doubt you will improve results from the brief tail keyword. Do not worry! In case you need to choose long tail keywords, they also have ranked in the search results.

Utilizing images and multimedia such as photography, illustrations, charts, infographics and video can help keep your visitors engaged with your content and remain on your page longer. This is called dwell time and is a ranking aspect. It is a signal to Google that your page was a great suitable for the search question and supplied your visitor with a beneficial answer or option.

This includes the number of pages that get the particular sort of traffic, typical variety of visitors visiting your site each month, total number of indexed pages, quality and quantity of inbound links and most notably picking the best carrying out keywords. Examining this crucial metric will assist you to analyse the performance of each page and you can decide which pages you want to keep, restructure or modify.

You need to always be on the keep an eye out for the best options you have readily available in order to get on top of the video game and help your business grow and one of the best options you can make when it concerns your internet existence is the San Diego Google positions optimization services that can assist you go right to the top in the fastest time possible.

As the subtitle recommends, the objective is provide an overview of the Google panda and penquin updates and what you need to do to guarantee you are not adversely effected but it also gives an excellent introduction of what you need to be aiming for in your SEO method usually. You just require a really basic knowledge and understanding of how Google is all-powerful in choosing your online success or otherwise to get the very best from this brief book. If you are a skilled old hand at SEO then you ought to currently understand the ramifications of Panda and Penguin by now, and so I would suggest this book to any person simply getting into the subject or with some understanding as a economical and prompt pointer of the fundamental principles to help get your site high in SERPs.

The very first is how spiders work. The 2nd is how search engines figure out what pages associate with which expressions and keywords. Starting in the leading left hand corner, a spider will read site content line by line from left to right. If columns are used (as they are in many sites), spiders will follow the left hand column to its conclusion before moving to ideal and central hand columns. It will tape-record that link and send another bot to copy and record information discovered on the page the link leads to if a spider encounters a link it can follow.

[ageloire]

9 Client Reporting Tools That Will Save Your Agency Time

You love data. Nothing makes you -- and your client -- happier than a chart that shows just how great a campaign is performing. 

But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team's time. 

Typically, agency staffers spend around four or five hours per client each month reporting on digital. So say you're managing around 20 clients: Your effective hourly rate for each employee is $75, and it takes four hours to create each report. You'd save almost $5,000 per month if you automated this process. 

What's worse? These reports are essential to the client, but she rarely spends more than a few minutes breezing over them -- she wants confirmation that things are trending up and to the right. If they're not, you're going to need to address that over the phone or in-person. A report isn't going to help her understand the context of the problem or how you're going to fix things. 

To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools. These will help to reduce the amount of time you spend gathering data and creating reports so you can spend more time on the work that matters -- building high-performing campaigns.

9 Client Marketing Reporting Tools for Agencies

1) Megalytic

Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others.

The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., that you can easily add to your reports for more in-depth details. You can also set up reports to be automatically sent to a specific list of individuals, and then track to make sure they landed in the recipient's inbox. 

2) Databox

Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing, HubSpot CRM, Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. After connecting your client's services, Databox becomes the single place where your agency's team can set goals, monitor progress, calculate ROI numbers and receive alerts when things aren't going to plan.

Databox offers pre-configured reports (like the one below that features data pulled from HubSpot CRM and HubSpot marketing), and the option to build your own custom reports via their designer. You can view your data across multiple devices, including your mobile phone, desktop, TV, and via Slack.

3) RavenTools

RavenTools is useful for agencies and their clients who need a few more reporting features. There's a research center for analyzing competitors or target sites, the ability to schedule social media updates, a tracker for link building campaigns, and an SEO auditor.

There's also a useful feature for analyzing your client's site against those of their competitors -- you can compare backlinks, domain authority, load time, page speed, and other metrics. The report feature has drag-and-drop functionality and makes it easy to add the results of the tests and research performed through RavenTools additional features to your reporting documents. 

4) TapAnalytics

This tool works with more than 100 service providers to pull in data quickly without the help of a support team or IT pro. It has a ton of customizable widgets you can use to drill down into specific metrics, uncover problem areas, or show improvements in a client's marketing efforts -- all tailored to the specific needs of the client.

It also provides user permissions and roles to protect your client's data from being viewed by people who shouldn't have access to the account, and agencies can create an overview dashboard that shows all of the agency's clients in one screen, making it easy for leadership to quickly determine problem areas and which accounts need extra attention. In addition, it can be fully white-labeled and provides a feature for adding a service charge (a percentage markup of your choosing) to a client's campaign. 

5) Wordsmith for Marketing

This white-labeled tool turns analytics data into a written report that highlights the results of your digital marketing efforts. You simply connect your Google Analytics or Adwords accounts, and schedule when you would like the report to be sent to the client's account manager.

During the review, you can add in notes and suggestions for improvements prior to it being sent to the client. The tool is created by Automated Insights, a platform that the Associated Press is using to write more than 4,000 quarterly earnings reports without humans.

6) DataHero

DataHero integrates with cloud services beyond those focused on marketing, such as ZenDesk, GitHub, Eventbrite, and more, so you can customize your reporting to the specific campaign needs and activities of your various clients. 

With this reporting tool, you can upload data or choose the data to import, and it gives you suggestions on the right chart to visualize your data. DataHero then gives you the option to manipulate and add data to the chart, making it easier to create insightful and useful charts for your client's review. (Disclosure: DataHero is a HubSpot integration partner.)

7) DashThis

For agencies that want the client experience to remain with their brand, DashThis provides a custom URL and a fully white-labeled account. The tool integrates with a ton of platforms, including Instagram, Ahrefs, comScore, and Perfect Audience.

DashThis surveyed agencies and found that there were three main report types agencies and their clients wanted. They created templates reflecting these results that are simple to set up and perfect for keeping track of performance each month.

DashThis is primarily a dashboard tool, rather than reporting, so use this for keeping clients or your team up-to-date on performance throughout the month. However, you can send notifications and a report summary or create a PDF from the chosen dashboard. 

8) Dasheroo

Dasheroo gives agencies the ability to create client teams with different levels of permissions so that data stays secure between multiple accounts. It includes templates to help you create charts more quickly, and it has an interesting feature called a mashup, where it will compare two different metrics so it's easier to spot trends and issues. 

9) Klipfolio

This cloud app lets users to build customized business performance dashboards that sync in real-time across multiple devices -- including TV monitors, web browsers, and mobile devices. For agencies looking to get a high-level view of their clients' performance from numerous data sources, Klipfolio delivers a wide variety of options to connect both on-site and cloud-based sources. 

What tools do you use to speed up monthly reporting? Let us know in the comments below!

Editor's Note: This post was originally published in April 2016 and has been updated for freshness, accuracy, and comprehensiveness.

from HubSpot Marketing Blog https://blog.hubspot.com/marketing/client-reporting-tools-that-will-save-your-agency-time