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thechanelmuse · 6 years
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This New Orleans Cosmetics Mogul Made $1 Million In 90 Minutes
Ms. Raynell Steward, better known as Wuzzam Supa or Supa_Cent on Instagram has helped us laugh with her comedy skits, throw down in the kitchen with her cooking videos, and level up with her inspirational posts about hustling smarter instead of harder.
This New Orleans native took the exposure from her viral Vine and Instagram videos but also her leap of faith and started her business in 2017: a cosmetics line inspired by school supplies. She is now known as the entrepreneur who sold $1 million worth of her products in 90 minutes on Cyber Monday 2018, sending her supporters into a frenzy and leaving her speculators confused, asking: Harpo, who is dis Supa woman?
Ironically enough, The Crayon Case is a line that is dedicated to amateur makeup artists, and if you are an avid follower of Supa, you won't be surprised to see her uploading various videos of her impromptu makeup tutorials filled with tips and suggestions.
As with most entrepreneurs, her road to this newfound success was not easy, unlike some who covered this year's Forbes list with a false "self-made" title (side eye). Nonetheless, Supa has made sure to share her obstacles and experiences along the way to help other women who are reluctant to start investing in their dreams and essentially, boss up. Supa shares: "Y'all be underestimating yourselves. If something is poppin' - it don't matter who made it, who created - if it's poppin', b*itch they gon' see it."
Supa was correct about her creativeness being noticed, as Crayola approached the CEO about her designs and how they closely resembled those of the branded crayons. Supa responded by immediately stopping production and changing her designs, even asking for the mega brand's approval of her revisions. To her surprise, shortly after Crayola debuted their own cosmetic line that bared a shocking resemblance to Supa's products. She explains:
"They have the right to tell me 'b*itch take that off, that's my sh*it' so we changed it with no problem, so I understand. I infringed their brand first, so why can I be mad at them for seeing some sh*t is poppin'… I'm not about to poke no bear. I'm not about to go [to] them and say, 'You stole my shit, I'm taking you to court,' b*tch no! Those people could have sued me...and they didn't. So why would I go sue those people for something they rightfully could do?"
Supa took her "L" like a champ, and learned as a lesson in how important it is to really invest in trademarking and researching thoroughly before debuting any new products. The incident was just a slight stumble on her road to success, as she was able to bring her story to the 2018 Essence Music Festival stage this past summer, solidifying her status as a hometown hero.
The quality of Supa's products precedes her larger than life social media personality and existence in the virtual beauty world, as she really spent a lot of time perfecting her products. Being a darker hue of brown, Supa kept high pigment and longevity of the products in mind, specifically The Crayon Case 'ishadow' palette.
Supa's products are fun, fresh, and affordable with the hit sold out Crayon Casepalette being priced at $30 and the 7-piece pencil shadow brush set to match at $18.
Supa is a 30-year-old CEO and mother of a young son, awaiting the arrival of her daughter with her supportive fiance, and has worked over 15 jobs in her hometown before quitting her job as a waitress and following her dreams. Some may call her an overnight success, however, supporters of Supa know the hard work and dedication she has put into this victory. In her own words, she shares:
"Don't hate on yourself. Along your journey, many people will tell you what you can't and what shouldn't do. Don't be that person to yourself."
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“Its only 10:13 and we already at 10k orders. Keep blessing me lord 🙌🏾🙌🏾🎒🎒“
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A post shared by Wuzzam Supa (@supa_cent) on Nov 26, 2018 at 8:13am PST
The moment she found out her brand made $1 million in just 90 minutes:
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A post shared by Wuzzam Supa (@supa_cent) on Nov 26, 2018 at 9:41am PST
Her family congratulates her with a cake and balloons while walking in to Lil Wayne’s “A Milli” lol:
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A post shared by Wuzzam Supa (@supa_cent) on Nov 26, 2018 at 12:19pm PST
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araredream-blog · 6 years
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Social Media Trendsetter
The Crayon Case Cosmetic Line
This cosmetic line was founded by Supa also know as Raynell Steward a social media trendsetter a New Orleans native.  Supa became a CEO/Founder entrepreneur by being her authentic self through her social media outlets. Supa is known for her sense of humor, her unique parenting skills, and her warm personality.  She has no problem providing her raw and unfiltered opinion; she has left an impression on many and this opened the door for new journey. Supa has been featured on Vibe, Bet, Essence, and Fader to name few.  
Supa had a debut with Chef Gordon Ramsey in kitchen nightmares in 2011. She provided tips and tricks how to cook simply and easy meals, this encounter sparked popular hashtag #CookingwithSupa. In 2017 Supa became interested in the world of makeup. She worked to create The Crayon Case. The Crayon Case, a place amateur makeup artist and newbies and took Social Media by storm. Supa will never conform to what society say what a social media personality should be, and that makes her more appealing, and loved. Her success of the Crayon Case has proved she is unrelenting and determined to be the best at all she accomplishes.
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systemmaguniverse · 4 years
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How The Crayon Case founder Supa Cent Has Grown Her Beauty Company Into a Multimillion-Dollar Business
NEW YORK, United States —  Charity Henry, a 19-year-old makeup artist based in St. John’s, Antigua, spent the past month conceptualising “very extra” makeup looks with The Crayon Case’s “The Matte Book” eyeshadow palette. She posts a new photo to Instagram every other day or so, in hopes of getting the attention of Raynell “Supa Cent” Steward, the colour cosmetics label’s founder and chief…
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iamseanfrazier · 5 years
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GIVE ME LIFE - We’ve read EVERY EMAIL, even the 2nd and 3rd time y’all lol! THE WAY YALL SET UP... Giving us... FULL B E A T / WHAT-NOSE?!? - H I G H L I G H T E R - FULL LASHES / THICK BROWS — POUTY LIP—— SHEESH! The ARTISTRY! I’m shook, and learning the lingo SO DONT TRY ME LOL 🖍🖍🖍 - Supa is going to hand pick her selections. 📌Make sure you tag 🖤@supa_cent & 🖍@thecrayoncase. I’ll need clear images. NO GRIDS OR VIDEOS 🚫NO NEED TO EMAIL ME OR SUPA DIRECTLY 🚫 — ✅ Get your friends to repost your work and tag us! ✅ Use products from The Crayon Case. ✅ Submit before March 15th. 👀 I’m looking at your pages, so make sure it’s CC 2020 material! -The Crayon Case and Raynell Steward represented by Sean #TheModelCEO at @smfglobal. (at Beverly Hills, California) https://www.instagram.com/p/B9DaBenAKz9/?igshid=4o4s3iuib8bq
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sherryparfait · 5 years
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Fun hanging with @Kim @gradythang at the @thecrayoncase 2nd Anniversary Fest this afternoon. The founder of The Crayon Case Brand, Raynell “Supa” Steward was sharing her inspiring story...she made $1 million in her first month, and threw this party to celebrate. Congrats Supa! She’s all over social media. If you have a business idea, RUN with it! #inspiration #nola (at Mardi Gras World) https://www.instagram.com/p/ByMHjGIhgPF/?igshid=1e7pl5qhpmjhz
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Black Women in the Makeup Industry
Cashmere Nicole: Survivor of breast cancer and single mother who built her makeup brand from scratch. She launched her makeup brand, Beauty Bakerie, after defeating breast cancer and has thrived on a makeup line that created smudge proof and long lasting cosmetic products. Cashmere’s brand has been featured in Beyoncé, Buzzfeed, Essence, and InStyle. (Source) 
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Pat McGrath: Raised in a modest household by a single mother, Pat’s passion for makeup stems from when she was a little girl growing up in England. Although she has never had any formal makeup training, Pat’s passion made her one of the most influential makeup artists in the world. Pat’s makeup line, Pat McGrath, is iconic in the way that it was created to celebrate all skin colors in the world, especially in black women. Pat’s brand has made her a billionaire in a industry that excluded black women for so many decades, she is the change that is so much needed today. (Source)
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Raynell “Supa” Steward: Known for her appearance in “Hell’s Kitchen” with Gordon Ramsay, Supa is an American entrepreneur and internet mogul who released her makeup line, The Crayon Case, in 2017 to appeal to the market with a lineup that had products which resembled crayons. Supa’s brand blew up pretty fast that during her Cyber Monday sale last year, she made $1 million in just 90 minutes. (Source)
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lchantae · 5 years
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#30blackassdays #30blackassbeautybrands Black ass day 6: Crayon Case cosmetics/Raynell Steward(Supa Cent) Early 2017, Supa became immersed in the world of beauty and makeup. She worked tirelessly to create and birth The Crayon Case. The Crayon Case, a safe haven for amateur make-up artist and newbies to the make-up world, has taken Social Media by storm. Crayon Cuties are obsessed, crashing sites, and begging for re launch days after continuous product sell outs. https://thecrayoncase.com https://www.instagram.com/p/Bv7g7oYB9rNyAx0lEJA9HbDqJdTPLTS-h0yQ3c0/?utm_source=ig_tumblr_share&igshid=1jszqo7tl3qh3
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stylemonument · 5 years
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Makeup Guru Supa Cent Catches Her Boyfriend Lou CHEATING!!!
Makeup Guru Supa Cent Catches Her Boyfriend Lou CHEATING!!!
Youtube star Supa Cent (real name Raynell Steward) is a New Orleans African American social media sensation who launched a successful makeup line. She’s young, beautiful, and incredibly successful.
Unfortunately, according to Supa Cent, her man Lou has been cheating on her – and she was forced to drop him last night.
Supa Cent and Lou have been all over social media for the past few months. Lou…
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kartiavelino · 5 years
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From Broke to Baw$e: Panelists Speak Setbacks & Comebacks
Written by Soraya Joseph “You may’t be nice at 40 issues. Be nice at one factor first. Begin with one factor. Construct that. Get nice, after which you’ll be able to open up some extra room for different issues…” -Ms. Bling Miami Just lately Courtney Adeleye, the creator and CEO of haircare empire The Mane Alternative, hosted the second annual “The Baw$e Convention” in Miami, FL. Joined by particular company and audio system Raynell “Supa Cent” Steward, Pascale “Ms. Bling Miami” Rowe, and Jesseca “BB Judy” Dupart, the three day occasion introduced out over 600 ladies from around the globe. From Texas, Detroit and New York, to the UK and the Bahamas, lots of of ladies and aspiring bosses got here to Miami, FL to take pleasure in three days of in-depth workshops, seminars, and naturally, some enjoyable! Throughout a candid chat on the convention, Adeleye opened up about her personal struggles throughout her entrepreneurial journey. The previous registered nurse turned kitchen beautician and boss extraordinaire, revealed how she went from a comfortable life as a medical skilled, to being flat out broke. “I needed to rob Peter to pay Paul,” Adeleye admitted whereas detailing the issue behind making ends meet at one level in her life. Regardless of Adeleye and her doctor-husband upholding lustrous careers within the medical subject, the couple each succumbed to monetary hardships throughout a recession. Happily for Adeleye, it could be a $500 mortgage, together with some added push from an in depth family-friend, that will later flip itself right into a $50 million greenback empire. Quick ahead, and never solely does Adeleye promote wonderful hair merchandise, she’s additionally made being – and changing into– a boss, a enterprise. On the convention, Adeleye and company, together with panelists Supa Cent, Ms. Bling Miami, BB Judy and visitor speaker Arielle Loren, all supplied recommendation on every thing from beginning a enterprise, to coping with backlash and overcoming hardships. “When you’re employed exhausting, you are going to have some issues that change about you. And that scares folks,” Adeleye mentioned, when requested about coping with detrimental feedback. “I am undoubtedly not the identical particular person I used to be 5 years in the past, as a result of again then, I do not care who it was. In the event you mentioned one thing loopy to me on social media, I would be like, ‘Maintain on. Let me say one thing again actual fast.'” (imitates typing movement) Adeleye continued, “However these days, I am like, ‘Let me say ‘thank  you’ to the negativity,’ and let me put my power in direction of these [positive] folks, as a substitute. You’ve got bought 2000 those who mentioned they appreciated you, and this one particular person mentioned one thing detrimental, and now you are speaking to them. That is not truthful to these 2000 folks.” RELATED: Working Women: The 2nd Annual Baw$e Conference Was Boss & Boujee! When requested learn how to begin a enterprise with a smaller social media following, and little to no on-line presence, Adeleye suggested to start out from inside, and construct your self as a model, first. “It’s a must to give the world one thing they do not have. They do not all the time have a voice. They do not all the time have a persona. It’s a must to use who you might be to amplify the platform that you’ve got. If you do not have a enterprise but, construct your self as a model. You want footwear? Begin posting footwear on a regular basis, and make it as skilled as doable. Construct who you might be first.” The haircare guru even revealed how she managed to show a doubtlessly dangerous enterprise error into the most effective profession resolution ever. Whereas discussing a Black Friday promotion she’d supposed to provide out to just one buyer a couple of years in the past, Adeleye revealed that a pc glitch resulted in everybody getting the coupon, as a substitute. Happily what she misplaced in {dollars}, purchased her priceless promotion, and was actually, 1,000,000 greenback mistake. “A couple of years in the past, I put a 50% low cost – I meant to place it for one particular person. That factor broke, and everybody bought 50% off. I used to be like, ‘Oh no! What occurred?’ I did not even have the product to promote… however in the long run, that is what actually launched us.” Whereas Adeleye has managed to develop her enterprise into an 8-figure empire, others, comparable to Ms. Bling, are nonetheless prospering on a extra petite and highly effective scale. The creator and boutique proprietor revealed that whereas her enterprise solely consists of a workers of eight folks, the load of eight can nonetheless show heavy. “The professional of a smaller staff is that folks really feel linked to you. Your followers, your prospects. Individuals really feel like they know you. It’s totally personable while you’re promoting one thing.  The con is, I work realy exhausting. I am 42 child. I haven’t got my 25-year-old knees anymore! I am not Bling thee Stallion (laughs). Once I’m taking these photographs, I am sucking it in, I’ve bought my Spanx on. I am making it look simple, however I am additionally crying as a result of these silly Louboutins are hurting my ft,” Bling jokingly confessed. The style retailer continued, “I haven’t got a mannequin, I am the mannequin. You may’t get sick. You may’t drained. I’ve a workers of eight folks, and I do know it is probably not a lot, however I am accountable for eight households. If I do not work, they do not have a job to come back to on Monday. I am critical. The margin is that small. Individuals purchase from me in my sleep, in order that manner, after I get up, my workers has one thing to tug and package deal. You perceive what I am saying?  You are feeding eight households, plus mine, so it seems like I am accountable for all of it. It is now not [just about] me.” When requested learn how to higher steadiness and handle a number of concepts and enterprise ventures, Bling advises that folks tempo themselves, and excellent one concept at a time. “You’re taking that one factor and also you make it nice. You may’t be nice at 40 issues. Be nice at one factor first. Begin with one factor. Construct that. Get nice, after which you’ll be able to open up some extra room for different issues.” Hair stylist turned CEO of Kaleidoscope hair merchandise, BB Judy, additionally chimed in on her colourful journey to success, whereas detailing how she leveraged social media to her benefit.  Judy not solely dished on her profession bounce again, but additionally revealed how her partnership-turned-friendship with social media influencer and The Crayon Field CEO, Supa Cent, ended up being a win for each ladies. “Lots of people typically are scared to let you know about their downs… [but] I opened my [beauty] store in August of 2013, and by December 15 of 2013, I had a complete loss. I misplaced each single [thing]. And for the folks working for me, I felt this big duty as a pacesetter, to have to search out someplace for us to go, and substitute every thing,” she began. “From there, I actually grinded my tail off. I attempted to get us product, I attempted to get us gear. So then after I was blessed sufficient to avoid wasting up sufficient to place us again within the store,I launched my Kaleidoscope hair merchandise. From there, I realized about social media advertising, and within the midst of social media advertising, I ended up [linking up] with Supa.” RELATED: Exclusive: Multi-Millionaire Supa Cent Shares Her Secret Sauce To Making Millions In 90 Minutes Judy then revealed the advantages of partaking in a “barter system,” the place she gave folks free merchandise in alternate for promotion of her enterprise. “Once I first began to do what I used to be doing, everybody was towards it. They have been like, ‘Oh nicely, you rent this particular person and that particular person, and provides them free hair, and doing their hair on a regular basis totally free, and they’re simply utilizing you.’ However I checked out it from my finish. In alternate for promotion, I bought the publicity that was far past something that particular person might pay me. That is the barter system,  and no person was doing the barter system again then.” Visitor speaker Arielle Loren, who hosted the “Learn how to Get Funding for Your Enterprise” workshop on the second annual Bawse convention, additionally had some useful phrases for aspiring entrepreneurs. Loren is the founding father of 100Okay Incubator, the primary enterprise funding cellular app for girls in Apple and Google’s app shops. “We have now to get out of the ‘bootstrap and wrestle’ mentality in relation to going after funding for our companies. There are over 12 several types of funding out there to us from enterprise traces of credit score to enterprise grants to enterprise loans to authorities contracts, and that’s all exterior of angel investor and enterprise capital funding,” she says. Loren, who boasts a decade-long resume as a monetary and fundraising advisor, is presently devoted to serving to over 100,000 early stage ladies entrepreneurs get funding for his or her companies. “We we have now choices, we simply must be educated about learn how to go after them,” Loren acknowledged. Try half certainly one of The 2nd Annual Baw$e Convention recap here!  (Photograph courtesy of The Bawse Convention) Get the newest from BET in your inbox! Enroll now for the newest in celeb, sports activities, information and elegance from BET. By clicking submit, I consent to receiving BET Newsletters and different advertising emails. BET Newsletters are topic to our Privacy Policy and Terms of Use. Customers can unsubscribe at anytime. BET Newsletters are despatched by BET Networks, 1540 Broadway, New York, NY 10036. www.bet.com OR JOIN US ON http://feeds.guess.com/~r/AllBetcom/~3/9lg95h5wzak/from-broke-to-baw-e–the-women-of-the-bawse-conference-get-candi.html The post From Broke to Baw$e: Panelists Speak Setbacks & Comebacks appeared first on Kartia Velino. https://kartiavelino.com/from-broke-to-bawe-panelists-talk-setbacks-comebacks/
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dingydiamond · 5 years
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Get Well: Social Media Star Supa Cent Hospitalized, Suffers Extensive Memory Loss Since Giving Birth
Get Well: Social Media Star Supa Cent Hospitalized, Suffers Extensive Memory Loss Since Giving Birth
Source: Dave Kotinsky / Getty
Supa Cent Hospitalized, Suffering Memory Loss
Beauty entrepreneur Raynell Steward aka Supa Cent on social media has been dealing with the extensive loss of her memory. The star has been posting from her hospital room, where she says she spent 9 days. From her bandaged head, Supa presumably went through some type of medical procedure over her condition.
After…
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otisoverturf · 5 years
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Get Well: Social Media Star Supa Cent Hospitalized, Suffers Extensive Memory Loss Since Giving Birth
Source: Dave Kotinsky / Getty
Supa Cent Hospitalized, Suffering Memory Loss
Beauty entrepreneur Raynell Steward aka Supa Cent on social media has been dealing with the extensive loss of her memory. The star has been posting from her hospital room, where she says she spent 9 days. From her bandaged head, Supa presumably went through some type of medical procedure over her condition.
After recently giving birth, Supa hinted that she has been going through a medical crisis and asked her followers for their prayers over her health.
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Tre’ baby brother looks just like his mom . But has his dad hairline . Thank y’all so much for making my time pass. Means so much to me . I’ll be home ASAP
A post shared by Wuzzam Supa (@supa_cent) on Jun 16, 2019 at 8:08pm PDT
Recently, on an Instagram live video, Supa Cent disclosed that she was suffering from memory loss. Something confirmed by her best friend Jesseca Dupart in a separate post, according to Madame Noire. Supa told fans her health situation has been “weird”.
“I feel normal now, but it’s still some things I don’t even know,” she said. I’m going on my timeline, went to my thing and saw I had a whole f–kin’ event. They said the event was big. I had an after-party and all of that. I didn’t know anything about that. I knew about it, but it’s like all of that interrupted my memory. First of all, I never known that was possible to happen. That’s what f–ked me up. When the doctor told me what was wrong, I didn’t even think that was possible. Like how can something alter my memory? It’s weird.”
Jesseca Dupart told fans that she witness her bestie completely go blink at a recent event where she didn’t remember a man she had met before or where she even was. In an effort to get her memory active, an old friend in business wrote her a letter and Supa shared it to social media.
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A post shared by Wuzzam Supa (@supa_cent) on Jun 12, 2019 at 8:23am PDT
Despite her health crisis, Supa Cent is assuring friends and followers that she’s able to return to work, which includes a 16-week schedule of events. she says doctors cleared her after spending 9 days in the hospital.
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Please ask me before you assume. My manager @russellbaker11 made sure he came to the hospital and waited to talk to my neurologist. He asked her “Can she return to work”. She said YES. “Can she get on planes” YES! Her instructions were… can’t drive for 6 months, can’t take a bath, can’t get in pools, if I cook, only use the back burner and cover the front, go to sleep at 9-10pm and. TAKE MY MEDICINE EVERYDAY. I understand you guys are concerned. But if I didn’t care about myself the first time. I wouldn’t of found out what’s wrong. I’m booked for the next 16 weeks. It’s time to WORK. • • Just got a facial by @queendom_aesthetics
A post shared by Wuzzam Supa (@supa_cent) on Jun 19, 2019 at 8:52pm PDT
Get well soon!
The post Get Well: Social Media Star Supa Cent Hospitalized, Suffers Extensive Memory Loss Since Giving Birth appeared first on Social Juicebox.
Source: https://socialjuicebox.com/ Get Well: Social Media Star Supa Cent Hospitalized, Suffers Extensive Memory Loss Since Giving Birth published first on https://socialjuicebox.com/
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iamseanfrazier · 5 years
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11/12 - CLIENT : Raynell Steward ( @supa_cent ) of the @thecrayoncase joined a discussion hosted by @mayorcantrell and facilitated by The City of New Orleans. Thank you for acknowledging the power or influencers in the city. - #TheModelCEO at @smfglobal (at New Orleans, Louisiana) https://www.instagram.com/p/B4zr3JeAkKe/?igshid=1mnu6z2ecbzao
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supportsmallbiz · 5 years
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Raynell Steward going through health crisis. Suffering from extensive memory loss after giving birth. Her family is trying to take her to familiar places to hopefully jog her memory. This post is to bring awareness about health and struggles. Prayers up. _____________________________________________ #raynellsteward #supacent #blackownedbusiness #blackbiz #blackbusiness #thecrayoncase #crayoncase #makeup #makeupartist #blackowned #kavalonthatsme #health #memory #memoryloss #birth #pregnancy #neuroscience #neurology #brain #awareness #newbaby #pregnancyphotography #crayoncutie #crayonart #crayon #mommybrain #moms #family (at Atlanta, Georgia) https://www.instagram.com/p/Bypt7ISFCz4/?igshid=1tgytve3p5g7l
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lovepeacenslander · 6 years
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Top Social Media Scandals Of 2018
Top Social Media Scandals Of 2018
As 2018 comes to a close we will reflect upon some of the biggest headlines, scandals, highs and lows. Here we review the top scandals to rock social media!
4. Supa Cent
Social media star and New Orleans native, Raynell Steward aka Supa Cent aka @Wuzzamsupa was accused of lying for the gram and manipulating her sales numbers.in November when she claimed that her makeup line “The Crayon Case’ had…
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ablackchicnolalife · 6 years
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The Big Christmas Toy Giveaway | Mercedes-Benz Superdome
The Big Christmas Toy Giveaway | Mercedes-Benz Superdome
http://www.mbsuperdome.com/events/detail/the-big-christmas-toy-giveaway December 16, 2018 at 4:00 PM
Business Moguls Jesseca Dupart and Raynell Steward are joining forces to make a Christmas special for thousands of inner-city kids by donating over 4,000 toys and setting the Guinness World Record for the largest toy donation in history in partnership with The United Way of Southeast Louisiana.
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soniaaristo · 6 years
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In 90 Minutes, This Black Entrepreneur Made… — VannDigital Yes, it’s true. Raynell “Supa” Steward, founder and CEO of The Crayon Case, really did generate $1 million in sales in less than 2 hours on Cyber Monday.
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