#reading about us vs china international relations styles

[rwoh]

this is more of a personal commentary because I don't think it's my place to police anyone but when people write the fire nation as homophobic as a shorthand for them being bad it doesn't come across the way you think

[yuexuan]

Fic Tag Guide

I’m not the most conscientious when it comes to providing warnings and basic information in my fic recs. So I thought I’ll create a guide about the common tags used for CN fiction summaries/tag systems.

Disclaimer: This is not all-encompassing and most of them are drawn from my reading of danmei novels (although tag application may extend beyond the danmei circle). I tried grouping them under similar tags, but know that these groupings are not set in stone. Feel free to let me know if I’ve missed anything!

Additionally, please check out Link 1 and Link 2 who have also done similar posts.

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古代/古风 (Gǔdài/Gǔfēng) “ancient times/ancient style” - Stories set in historical timeline or contain historical elements

武侠 (Wǔxiá) “martial heroes” - Heroic stories focus on martial arts; may or may not integrate more fantastical elements.

仙侠 (Xiānxiá) “immortal heroes” - Fics falling under the xianxia genre typically draw heavily from Chinese mythology/folklore, Taoism, Buddhism, mixed with some martial arts. The concept of ‘cultivation’ (修仙 Xiūxiān) to achieve immortality is central to this genre. Fics are usually set in historical periods.

民国 (Minguo) “Republic of China” - Fics with backgrounds set in the time period of the Republic of China/Minguo Era (~1912-1949). Stories under this category tend to include a lot of tragedies, wars, complicated politics, and anti-Japanese sentiments. I tend to avoid minguo fics, but of the few ones I read, the trope of a military officer (军官 Jūnguān) falling in love with an opera actor (sometimes derogatorily referred to as 戏子 Xìzi) is quite popular.

宫廷 (Gōngtíng) “imperial court” - Fics focused on imperial court drama.

玄幻 (Xuánhuàn) “fantasy” - Stories with elements of Chinese mythology/folklore. Note that xuanhuan novels are NOT limited to historical settings.

魔幻 (Móhuàn) “magical realism” - A genre of novels incorporating ‘magical realism’ (think Lord of the Rings). Alternatively, another term 奇幻 (Qíhuàn) is also commonly employed.

西幻 (Xī huàn) ‘Western fantasy’ - This is sometimes used interchangeably with Móhuàn, but can also refer to general stories with Western-fantasy/folklore elements (e.g. vampires/werewolves). Alternatively, the term 欧风 (Ōufēng) - ‘European style’ may be used.

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现代/都市情缘 (Xiàndài/dūshì qíngyuán) “modern day/urban love” - Fics set in the contemporary era/within urban setting.

豪门 (Háomén) “wealthy elite” - Featuring one or more characters originating from wealth. A common trope is the ‘Cinderella’-esque dynamic where a commoner gets noticed by a rich dude and is embroiled into the conflicts of the rich.

娱乐圈/演艺圈 (Yúlè quān/yǎnyì quān) “entertainment/showbiz” - Stories where the characters are actors/celebrities. A common trope is the ‘Cinderella’ dynamic where an unpopular artist (e.g. 十八线艺人 ‘18th-line artist’) gets into a relationship with a top-tier celebrity (e.g. 影帝/一线明星 ‘1st-line celebrity’)

网络/网游/网配 (Wǎngluò/wǎngyóu/wǎng pèi) “Internet/online games/online matching” - Characters in the fic develop their relationship through the web. Entails a lot of chat-speak and web memes. A common trope involves the main pairing meeting each other online and in real life, but not knowing their alternative web ego until the Big Reveal.

军文/军旅生涯 (Jūn wén/jūnlǚ shēngyá) “military adventures/life” - Characters are part of the military, usually involves power couple dynamics.

职场 (Zhíchǎng) “workplace” - Office-setting fics. A related category is 霸道总裁 (Bàdào zǒngcái) “domineering CEO”  featuring the popular trope of a possessive, rich, and popular CEO with his partner

校园 (Xiàoyuán) “campus” - Romantic slice of life stories set on campuses.

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未来世界 (Wèilái shìjiè) “future world” - Fics set in futuristic timeline

末日/末世 (Mòrì/mòshì) “doomsday” - Fics with apocalyptic-settings; usually contain survival-focused plots

丧尸 (Sàngshī) “zombies” - Usually survival-oriented fics with zombies

星际 (Xīngjì) “interstellar” - Fics set in outer space and alien planets. A common plot features the conflicts between the ‘Federation’ (i.e. 联邦 Liánbāng) vs. the ‘Empire’ (i.e. 帝国 Dìguó). May or may not include a third party: the ‘worm/insect species’ (虫族 Chóngzú).

机甲 (Jījiǎ) “mecha” - Futuristic fics where mecha with virtual personalities are prominent features.

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盗墓 (Dàomù) “tomb-raiding” - A specific genre dealing with tomb-raiding adventures and hauntings.

灵异 (Língyì) “supernatural” - Self-explanatory

悬疑推理 (Xuányí tuīlǐ) “mystery” - Suspense and mystery

探险 (Tànxiǎn) “adventure” - Self-explanatory

无限流 (Wúxiàn liú) “Infinite flow/style” - This genre of fics is all inclusive; i.e. including elements from sci-fi, history, religion, myth, game, animation etc. where characters enter into different settings. A common example is where the characters are forced into a game in which they have to pass through multiple levels/settings in order to survive. For more details on this genre and their sub-division, please see here.

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重生穿越 (Chóngshēng chuānyuè) “rebirth and transmigration” - The main protagonist died and is transmigrated either back in time or into another dimension or timeline. Alternative/related tags that you might see include:

穿书/快穿/系统  (Chuān shū/kuài chuān/xìtǒng) “book transmigration/quick transmigration/system” - System specifically refers to the transmigrator having an internal system that interacts with them in their new body. Think RPG style games lol

金手指 (Jīn shǒuzhǐ) “golden finger(s)” - A common trope in transmigration novels where the transmigrator is gifted with talents/powers that allow them to thrive in the new world.

前世今生 (Qiánshì jīnshēng) ‘past and present” - Characters continuing their relationships from their past lives.

破镜重圆 (Pòjìng chóngyuán) lit. translated as “re-rounding the broken mirror” - Fix-it reunion stories

异能 (Yì néng) “special abilities” - Characters with special abilities/superpowers/mutants

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甜文 (Tián wén) “sweet fic” - Fics that are filled with fluff and tooth-rotting sweetness.

种田 (Zhòngtián) “farming” - Piece of life, fluffy stories featuring the main couple; often takes place in rural areas (hence the whole farm image lol)

爽文 (Shuǎng wén) “satisfactory or feel-good fic” - The whole point of this type of fic is that the readers feel good after reading it. A common trope is a revenge style plot where the main protagonist regains what they lost through taking revenge on those who had wronged them.

沙雕文 (Shādiāo wén) “silly fic/crack” - Homonym for ‘傻屌’ (Shǎ diǎo; silly/stupid); these fics are not intended to be serious

美食文 (Měishí wén) “food fic” - As the tag suggest, don't read this type of fic on an empty stomach lol

虐文 (Nüè wén) “angst fic” - Self-explanatory

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ABO “alpha/beta/omega” - Self-explanatory; you can read the fanlore here

哨兵向导 (Shàobīng xiàngdǎo) “sentinel-Guides” - Based on the original Sentinel fandom (see fanlore here).

兽人 (Shòurén) “beast/anthros” - Similar to abo. Males (雄兽 Xióng shòu) are capable of transforming between an animal and a human, whereas “females” (雌兽 Cí shòu) retain the human form and can get pregnant. There may also be the beta, in this case referred to as 亚兽 (Yà shòu) who can neither transform nor get pregnant/difficult to impregnate. Usually set in some prehistoric era and entails the protagonist transmigrating into this world as a “female”. In the same vein, for the interstellar insect species, some fics developed the male, female, and sub-insects trope.

哥儿 (Gē er) - A ge er is similar to an omega, basically men who can get pregnant and are marked by a flower shaped pattern on the forehead. I’ve only come across 3-4 fics with this trope and all of them are set in the historical era where the ge er tends to be very feminine. If anyone has any more info on this trope, let me know!

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攻宠受 (Gōng chǒng shòu) “top pampering the bottom” - The top in the relationship will care very well for the bottom. The opposite would be 受宠攻 (Shòu chǒng gōng) “bottom pampering the top”. Alternatively, the writer might just mark it as 宠文 (Chǒng wén) “pampering fic” in general.

年下 (Nián xia) - Younger top and older bottom; one common phrase you might encounter describing the younger top is 小狼狗 (Xiǎo lánggǒu) or “little German Shepherd”, referring to handsome and domineering young man.

On the note of dogs, you might also see 小奶狗 (Xiǎo nǎi gǒu) “unweaned puppies) referring to cute and soft young men, and 二哈 (Èr hā) “dumb husky” referring to silly characters

年上 (Nián shàng) - Older top and younger bottom

As a warning, age gaps in these types of fics can sometimes be large depending on the context, and could overlap with more controversial, dubcon genres 

师生 (Shī shēng) “teacher-student” - Fics featuring the relationship between teacher and student

师徒 (Shī tú) “master-disciple” - Fics featuring the relationship between the master in a martial/cultivation sect and their disciple

[royallypsychotic]

Celine Envelope Bag

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[localocksmithnearme]

Lexus IS250 Fob Keys And Remote Program San Antonio TX

San Antonio Key Replacement is a preeminent expert for fast, well versed and dependable mobile Lexus IS250 lock smith service in San Antonio TX. Our attendants are standing by twenty four hour to come down to you with recent Lexus IS250 laser key cutters, ignition cylinder repair, replacement keys and lock rekeying equipment likewise in field experience in the business capable to lift any sort of Lexus IS250 key, lock and ignition related problems evading the tow-truck to the local San Antonio TX dealer, so you don't need to give and take on well made result. We can repair, replace and rekey door lock cylinder, outdated ignition cylinder and electric pushtostart ignitions likewise forge sidewinder, keyless device and fobik key and more on premises.

Lexus IS250 lost key made in San Antonio TX

One of the major component of any Lexus IS250 is it's keys and locks infrastructure, which should be modified when warn-out or lost. When this kind of a obstacle crops up we, at San Antonio Key Replacement, in San Antonio TX, are utterly trained to govern all styles of car ignition, key or lock obstacles onsite.

Lexus IS250 transponder key is especially coded to ignite a particular motor vehicle and our highly-trained techs can originate Lexus IS250 transponder, Tibbe, key-less entry or vehicle anti theft system keys, besides install, replace or repair any kind of ignition, keys and locks on premises anytime you need.

About Lexus IS250 locks and key instrument

Originated in 1989,  Lexus is Toyota marquee that assemble affluence motor vehicles marketed to China, North America, the Middle East and Mexico. Since 1997 line of  Lexus designs are applying  transponder as an essential anti-theft and electronic key and lock instrument. A set of  transponder keys that can be duplicated by a frequent on-board process or by diagnostic hardware if one of the keys is lost. In 2007  Lexus designate the Smart Access System with remotes, push-button start and keyless entry to please traditional objectives  such as pressing a toggle to unlatch or lock the doors and furthermore keyless device or push to start ignition.

Ignition lock repair

As it seams the most common signs of ignition complication is a vehicle that wont kindle, key wont enter all the way in the ignition, key have problems turning in the ignition or key wont turn in the ignition lock.

Occasionally your ignition complication is because of foreign object or obstacle trapped in the ignition key mouth or may be a loose or detach axis or pin inside the ignition cylinder barring the ignition from turning normally.

Flawed ignition lock must be repaired or replaced as swiftly as possible and is a duty better left to a highly qualified car key-smith (in particular if your car is arrayed with air bag system).  ignition lock replacement or repair generally involves immobilizing the steering column, which can provoke unintentional air-bag deployment if done unskilled hands. Ignition cylinder replacement or repair in general priced as around $145–$349.

When bumping into a faulty key, the symptom might be that you’ll have complications turning the key in the ignition which really mean that the key is damaged and need to be reinstated. A damaged key need to be copied from the vehicle identification number to eliminate the liability of copying the problem to the  duplicated key. A car key smith need to use relevant Lexus IS250 diagnostic tools, cutters and programmers to issue a newish key which will priced as around $160–$260.

Transponder key form

Car keys, ignition and locks have developed 2 decades ago with progress in chipped keys and high security blades to authorize duties like alarm, mirror adjustment, remote start, automatic door opening and locking and many more.

The key contain a chip, recorded with an exclusive inscribed identification number and the vehicle computer unit registered with matching identification number. The moment the key is put into the ignition cylinder, the transponder send a radio frequency ciphered signal to the immobilizer. If the ciphered signal doesn't detected, the immobiliser disarm the fuel supply and the car will not fire up.

The drawback of employing  computerized chipped keys and immobilised engine control module lock and key is that in nearly all situations to recover a stolen or lost key, the immobilizer have to be re-coded by appropriate key programming machine which actually means that you will must hire a car lock-smith or haul your car to the dealer-ship.

Lexus IS250 proximity key

Keyless entry remotes, or (RKS or RKE) let owners to lock and unlock their truck or car clicking the remote in addition to other features such as unlatching the trunk or lighting up the front-facing fog lights to upsurge visibility in cold weather or at night. Also, many modernized keys incorporate remote starting feature that is turnning to be standard on advanced cars.

Exceedingly all smart-keys incorporate a proximity-radar mechanism that is activated when the smartkey located within a specific distance of the vehicle. This Proximity key are hands free meaning that the vehicle can be locked and unlocked or goes off and turn over the car ignition without any input.

Copy vs lost car keys

Two decades ago, most car-makers began to utilize immobilizer and electric keys as an extra security means in which a car computer will identify the programmed key as soon as the driver start the vehicle. If the vehicle does not identify a suitable key, immobilizer neutralize the combustible system and the vehicle will not turn on.

This infrastructure behave as anti theft to prevent against hot wiring or lock picking the vehicle and relief insurance companies and drivers in defeating vehicle theft all over the world, yet the prices of vehicle keys went up to $45-$125 for a primitive duplicate chipped key and seemingly at least a $100 more if the keys are lost.

24 hour car lock-out

Did you locked your keys in car/trunk? Are you searching for a professional and established vehicle lock-out service? San Antonio Key Replacement cater real time car lock out service in working order 24-7. Calling our number (210)598-8120 will connect you with one of our dispatchers, he will ask about your model, year and make likewise your location and condition and deliver a car lockout technician or a key maker headed your way equipped to the brim with specific lock picking devices adequate to let you back in your vehicle in a flash

Vehicle locks qualifying

Did you acquired a brand new Lexus IS250 ignition and require to swap an previous one?, got one of your Lexus IS250 keys kidnapped? or misplaces the keys to your car?, cleave to ensure that no one else collect the ability to kindle your car? Good News! You should continue reading, in behalf of rekeying of car locks is one of San Antonio Key Replacement preeminent trait. Our specialists can adapt the internal pins in your ignition or door lock, so it would utilize the brand-new key and eliminate the archaic one. Rear the cellphone and call our main office to get your car lock corrected by a highly skilled lock-smith promptly

Lastly

If you have ever was subjected to the bothersome scenario when you losing or locking the keys to your car, you most likely realize how valuable it is to have a crackerjack and a trusty local locksmith company at hand. We bestow the swiftest services viable Monday through Sunday all day 24/7 and the handy policy and skilled lock smiths permits San Antonio Key Replacement to be the primary car keylock lenders in town. . If you are scanning for Car key replacement service in San Antonio Texas call (210)598-8120 for a reliable local automotive locksmith, who duplicate and replace trunk, door and ignition keys and remote fob made on the spot.

[awesomeberserker-blog]

Little Red Book vs. Douyin for marketing

What

Little Red Book(“Xiaohongshu”), also known as RED, or simply Redbook, is a Chinese social media and e-commerce platform where users can post product photos with reviews and tips for other users to read, comment, and share to other social media. 

Douyin is a Chinese video-sharing social networking service. You may be familiar with TikTok, known as the international version of the Chinese successful short video app Douyin.

Why

Little Red Book

Business model: It has developed from PGC-style one-way output shopping strategy to UGC-style overseas shopping sharing communities. After 5 years of development, its business model is mature and stable. 

Key statistics: 80% of Little Red Book’s users are women. They are mainly middle or upper-class women with higher degrees of disposable income. Over 50% of users are between the ages of 18-35 and are living in Tier 1 or 2 cities in China.

Celebrity endorsement of the product: Many celebrities and experts have shared high-quality notes making it the industry’s most famous platform for celebrity endorsement of the product. Little Red Book has invited various stars and influencers to settle in which attracted a huge fan base. 

Douyin

Large traffic: It is a platform with huge traffic. Douyin is a place where word of mouth is concentrated, and a behavior-driven incubation artifact for hot style item sales. 

Key statistics: Douyin DAUs estimated at 400 million.68% of Chinese social media users/59% of smartphone users are Douyin users.

Visual impact: Users are more likely to imitate and spread the interesting video. The output of brand content with stronger visual impact plays an important role in brands’ content marketing.

Provide e-commerce sales support: The Douyin platform itself also provides e-commerce sales support, which is a great help to the improvement of KOL’s transformation.

How

Little red book

Currently, there are more than 8000 verified brands featuring products on Little Red Book, including many major global brands. 

Create an official account

Translate packaging into Mandarin and partner with Chinese key opinion leaders by using the service “brand partner platform” which was opened in late 2018 aimed at connecting brands with influencers and KOLs to arrange for sponsored content. 

Ensure your content is authentic and relatable since this platform is driven by content. Content may include a how-to video, a top-tips article or an article giving information about the ingredients found in certain products.

Employ the SEO strategies to make sure the keywords and hashtags you use in your content are mindful. 

Douyin:

Companies can choose several Ad products for brand exposure.

A Brand Takeover ad is eCPM advertising. Brands should focus on how to make sure their advertisements are attractive enough to achieve a higher CTR. 

In-Feed Video is a good way for brands to reach target audiences since Douyin can analyze audiences’ interests or needs by using their browsing data. Also, In-Feed Video can link to landing page, hashtag challenge page or app store.

Top View is related to the brand takeover ad since it naturally fades into an In-Feed video ad only if audiences do not skip ads. Thus, again, Ads must impress the hearts of customers in 3-5 seconds.

Hashtag Challenge is good at encouraging audiences to create and share posts around the theme. And if influencers who have millions of followers are invited to attend the challenge, their fans can easily understand the theme and actively participate in the challenge as soon as possible. 

Douyin also provides the opportunity for brands to cooperate with influencers to have live videos, which increases brand awareness. Influencers can introduce more details about the product, which convinces fans of the quality of the product. Normally, the influencers’ persuasion combined with promotion price could dramatically boost sales during live videos.

However, companies should fully understand their needs and then carefully choose the suitable type of ads or combination for brand exposure and brand strategies.

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New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/seo/seo-practices-search-engines-around-the-world/

SEO Practices: Search Engines Around the World

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren’t Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018

Search in Europe (Google)

The key issue that Europe faces regarding SEO is language. The European Union alone has 23 official languages, and that is not even considering the vast range of dialects, sub-regions and so on. 

Along with these differences in language comes cultural differences in behaviour, which will inevitably affect online behaviour. The Spanish love a siesta, the French enjoy late evenings and the Germans are extremely time conscious – or so the stereotypes suggest. These may be stereotypes; however, they are a simple illustration of how cultural differences inevitably exist.

Therefore, we can not group the entirety of Europe together under the assumption that they will have a similar attitude towards online behaviour and SEO. This article by Search Engine Land takes a more in-depth look into why cultural differences in Europe needs to be a priority when planning your strategy.

Google is clearly dominant in Europe with Google’ search share ranging from 90.67% in Spain to 81.80% in the UK. However, Europe’s approach to SEO very much differs (Statista, 2018). 

Here in the UK, businesses, small and large, are increasingly understanding the importance of SEO and technical optimisation. As this article by Semrush suggests, SEO is still in expansion and adoption phase for the majority of Europe where its value is not yet realised.  Given the complexity of languages and cultures, international SEO thought leaders such as Aleyda Solis have addressed ways in which we can resolve this issue. 

Hreflang will continue to be essential to signal language and cultural differences, but this alone will not solve the complex issue of multilingual sites and content. Read more about Hreflang implementation with Alyda Solis’ article. Yoast also provides a great article about the complexities of multilingual SEO and how to tackle this issue.

Read more about handling different languages and cultures in Europe.

Search in Japan (Google/Yahoo! Japan)

Yahoo! Japan is more popular than Google, however, not as a search engine. Yahoo! Japan is often used for its apps which includes Yahoo Answers, Yahoo Transit, Yahoo Weather etc. When we look at search engine use, Google still dominates with 69.25% market share. According to StatCounter, Yahoo! Japan holds approximately 22% of search engine market share.

So, should this influence SEO? As of 2010, Yahoo! Japan adopted Google’s backend algorithm, therefore, when it comes to technical optimization, treat them the same. Instead, consider your target audience. Are a different audience using Google compared to those using Yahoo! Japan?

On the note of considering your audience, it has been suggested that Japanese users have been found to prefer content heavy sites. Check out RWS’ post for more information about prefered web design in Japan.

We can use the example of Starbucks to illustrate this. Take a look at Starbucks.co.jp page:

Compared to Starbucks.co.uk:

Ultimately, this difference in preference comes down to consumer web psychology. The layout and formatting of Starbucks.co.jp, in the UK, would provide a poor user experience for customers. However, in Japan, the favored western sleek and simple look come across as unreliable – the more there is on a page, the more trustworthy it is. Evidently, this design works in Japan where Starbuck.co.jp receives 1.2 million organic sessions a month (according to Ahrefs, October 2018). 

Web Psychologist, Nathalie Nahai provides some great insights into web psychology and its importance, check out her Whiteboard Friday video to learn more about how user behaviour is reliant on the message your web design is conveying.

Another note that is worth pointing out is that Japan has four different writing styles, yes, four. Essentially, there are four ways that a keyword can be written. If you are attempting to expand into Japan be sure to work with natives as Google translate will only take you so far.

Search in China (Baidu)

China, with 772.98 million internet users, blocked Google as a search engine in 2010. China’s popular search engine is Baidu which adheres to China’s strict online censorships.

Unlike Yahoo! Japan and Google, Baidu and Google are two very separate entities.

So what are the key differences between Baidu and Google?

Different weighting for metadata, canonicals, H1s and page titles Meta descriptions and meta keywords are considered as a ranking factor Incorporation of paid ads into search results, unlike Google’s clear(ish) divide Baidu does not understand hreflang Baidu struggles to function with flash or javascript

Language optimisation: Baidu favors simple Mandarin where simple characters get priority over complex traditional characters Strict regulations and censorships: hosting your site in China will help you get past The Great Firewall of China

Check out Builtvisible’s post about SEO for Baidu.

…Hang on, Google wants to enter China, again?!…

Yes! Google, well aware of the huge potential China offers, is planning on launching a censored version to adhere to China’s regulations. This will present SEO challenges given The Great Firewall of China. Moreover, this proposed version of Google has raised ethical concerns. Google will essentially blacklist sites and terms that relate to human rights, peaceful protests, religion, differing political opinions, free speech, sex, news and academic studies. 

This censorship will not only be restricted to general search results but will be pushed out to Google images, spell check and suggested search. On one hand, Google will be able to tap into and benefit from a colossal audience. However, on the other hand, in oppressing the ability to search freely, Google is going against its values and mission; “our mission is to organise the world’s information and make it universally accessible and useful” (Google, 2018).

Read more about Google’s expansion plans in China.

Search in Australia (Google)

The US and the UK are Google’s largest English speaking markets, setting the status quo for SEO practices. How does this then affect countries that use English but do not have a strong preference for British English or American English? Let’s look at Australia.

Australians are keen users of Google, so technical SEO does not differ. However, this difference in language use has an impact on the use of keywords for both organic and paid search.

Source: Hitwise

Generally, Australians prefer British spellings over American spellings, but it can not be ignored that the gap in preference is too close for it to be conclusive. Take a look at the share of search of key terms, a classic British vs American battle!

If we look further into demographics, those who have a preference towards American spelling tend to fall into the 18-24 age category. This could be down to the influence of popular culture and social media. Therefore, this variation in spelling preference may pose as an issue particularly for brands that rely on intent. For example, a paid ad featuring the word “pants” could very well target two different audiences, and potentially different intents too.

This not only applies to Australia but also other English speaking countries. Therefore a page, keywords and ads should take intent and demographics into consideration when choosing between British and American spelling subtleties (although, they should choose British because it’s better).

Read more about keyword research:

Five tools for international keyword research Free (and unique) tools for keyword research Distilled’s guide to keyword research using Ahrefs

Search in Russia (Yandex)

Google, with 38.98% share of desktop traffic, falls behind Yandex. Yandex has approximately 67 million active monthly users. Like with Yahoo! Japan and Baidu, the fundamentals of technical SEO are very similar where it values good quality content and penalises the overuse of keywords. However, Yandex does not go without its variations.

In comparison to Google, Yandex:

takes time indexing sites allows for longer page titles

looks for and favours meta keywords, 4-5 are desirable Uses algorithms that are not to the same standard as Google’s making Yandex easier to optimize for

Although Google is lagging behind for desktop search, when it comes to mobile, Google surpasses Yandex. Before we all start praising the powers of Google, note that this gap is slowly changing. Yandex filed against Google for anti-competitive behaviour as Google was pre-installed on Android phones. A “choice window” was then introduced allowing the user to decide which search engine they want to set as default – this has resulted in Google losing mobile share and Yandex gaining.

So it seems that Yandex has a strong holding in Russia and with its ability to understand Slavic and Turkic languages as well as recognise and read Cyrillic and Latin character means Yandex could expand into Ukraine, Belarus, Kazakhstan, Turkey etc.

Check out these articles for some in-depth Yandex SEO:

Yandex 101 Yandex optimisation Yandex SEO guide

Takeaway

It can be very easy to assume that we all use the internet in the same way. That we all search for advice, information, ideas and so on. It is, however, important to note the variations. These are the differences in both search behaviours and search engine dominance. SEO practices and search engine dominance will inevitably differ across the world in varying degrees but whether it is Google, Yandex or Baidu the user is the driving force. Our practices in SEO rely on an understanding of the user’s intent, location, knowledge, behaviours etc. So do ensure you are optimizing for the dominant search engine, but more importantly, ask yourself – are you optimising for the user?

Read more: distilled.net

[learningrendezvous]

Leadership

MIND OF A LEADER, THE

Based on Niccolo Machiavelli's 'The Prince'

34 famous international leaders and marketing experts within: Business, Politics, Art, Sport, Organized Crime, Philanthropy, and Health Care are united in a timeless and u universal film s series about marketing, leadership, ethics and visions. The topics discussed in each chapter of The Mind of a Leader are closely related to the issues raised in the 26 chapters of Niccolo Machiavelli's controversial strategic masterpiece 'The Prince' (Italy, 1513). The Mind of a Leader presents each chapter of 'The Prince' in 26 episodes, each 26 minutes. The modern documentaries consist of interviews with influential leaders from all over the world based on modern interpretations of Machiavelli's controversial thoughts. The projects reveals the involved participants' personal views, and not their knowledge in terms of Machiavelli.

The multi-cultural documentary series examines different aspects of modern leadership and encourages future leaders to be responsible and create an efficient, dynamic, and humane environment, while achieving ambitious goals. The Mind of a Leader offers general advice in regards to both individual and organizational success, global co-operations, human values, human resource issues such as motivation, implementation of changes, personal ambitions, etc. But The Mind of a Leader also aims to reveal some of the more sensitive issues an ambitious leader has to deal with in regard to the above. Questions such as, whether it is better to be loved or feared as a leader, or if it is ever acceptable to practice deceit or make human sacrifices for a greater good?

The Mind of a Leader is an outstanding training and development tool. Each chapter features questions, conclusions and practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.

4 DVDs / 728 minutes

MIND OF A LEADER II, THE

Based on Sun Tzu's 'The Art of War'

24 famous international top leaders and experts within business, politics, art, sports, organized crime, philanthropy and health care are united in a timeless and universal documentary about leadership, ethics and visions. The topics discussed are closely related to the issues raised in the 13 chapters of Sun Tzu's masterpiece: "The Art of War" (China, 500 B.C.) one of the oldest preserved strategic dissertations on the science of warfare. "The Art of War" has been read and used through time by prominent rulers and politicians such as Mao Tze Dong, Ho Chi Minh and Napoleon.

The multi-cultural documentary series examines different aspects of modern leadership and encourages future leaders to be strategic and responsible when achieving ambitious goals. The project reveals the participants personal views and not their knowledge in terms of Sun Tzu."The Mind of a Leader II" is an outstanding training and development tool. Each chapter features questions, conclusions and practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.

Episodes: Chapter 1: Vision & Mission Chapter 2: On-going Expensive Battles Chapter 3: Picking Your Fights Chapter 4: Securing Your Position and Awaiting the Enemy to Reveal Chapter 5: Communication, Flexibility & Timing Chapter 6: First-mover Advantage Chapter 7: Attack by Deceit Chapter 8: The Ideal Leader Chapter 9: Moral & Discipline Chapter 10: Positioning Chapter 11: Human Resource Management Chapter 12: Utilizing the Media Chapter 13: The Battle for Information

2 DVDs / 247 minutes

DEVELOPING THE LEADER WITHIN YOU

Have you recently been thrust into a leadership position and are not sure how to lead others? Do you aspire to lead teams but are currently only leading yourself? If leadership is what you are needing, Developing the Leader Within You DVD Training is crucial in your development.

John Maxwell teaches you in this course the basic principles of being a leader, the all-important Five Levels of Leadership, and provides practices and principles that you can apply instantly to improve your leadership skills. You will learn how to: build trust through personal integrity, prioritize, create positive change and understand the process involved, how to develop people, crucial problem solving techniques, articulate visions and goals for your organization, become character-driven vs. being emotion-driven, and much, much more.

2 DVDs / 203 minutes

IGNITING BOLD LEADERSHIP

With Libby Gill

How To Create a Culture of Risk-Taking and Collaboration

Innovation and positive change come about when people step out of their comfort zones and take risks. When you create an atmosphere that rewards innovative thinking, team members come up with ideas that break through old thinking and protect your organization from stagnation. Collaboration is also a key factor in bringing out the best in yourself and others. When we connect and share insights and ideas, everybody advances. In this engaging seminar, expert speaker Libby Gill shares practical strategies, captivating stories, and powerful insights that motivate people to take action. So, if you are ready to take yourself and your team to the next level, this seminar will definitely be a valuable stepping stone towards that goal.

DVD / 60 minutes

LEADERSHIP AT EVERY LEVEL

Imagine if all your good managers became great leaders. When you have leaders at all levels, and not just at the top, productivity climbs and the atmosphere improves throughout your organization.

Good management skills are a start. But that's not what makes you a leader. What makes you a leader is the willingness of others to follow you. And this requires respect, admiration and many other intangibles that go into true leadership. Fortunately, even though not everyone is a "born leader," every manager in your organization has the potential to become a leader.

This video begins by demonstrating successful management styles: direction, influence, collaboration, and delegation. It then explains how your setting and your subordinates determine which management style is most appropriate for your situation -- and the need to adapt to changing circumstances.

Leaders need to: Take initiative. Treat everyone fairly. Embrace change. Develop their people. Admit their mistakes. Build community.

Our dramatic scenes help you recognize leadership behaviors at all levels of an organization. You'll learn how to exhibit leadership by making good decisions and keeping your own emotions under control. And you'll learn the critical importance of personal integrity.

Leadership takes more than good management. And there's no better time than right now for you to take it to the next level.

DVD / 24 minutes

MARKET-LEADER MINDSET

With Gaurav Bhalla

5 Winning Strategies for Staying Ahead of the Competition

Many companies desire market leadership. With it comes higher sales, profitability, and greater customer loyalty. Despite the attractiveness of the rewards, few companies have a systematic plan for cultivating a market-leader mindset and staying ahead of competition. In this program, Dr. Bhalla reveals 5 essential strategies - Customer-first thinking, Innovation, Collaboration, Cognitive diversity, and Flexible thinking - that enable companies to begin and sustain their march toward market leadership. This is a battle-tested framework that is based on cutting edge thinking and practice, which produces results for companies in all market environments, countries, and cultures. What's more, this framework strengthens the bond between the company and it's employees and customers.

DVD / 93 minutes

STEP UP LEAD AND BE THE ONE

With Jonathan Sprinkles

How to Sell Yourself and Your Ideas to Create Positive Change

At the root of every positive change is someone who wanted things to be better. They didn't settle for the status quo, but instead stepped up and became a catalyst for change. In this captivating program, award-winning speaker Jonathan Sprinkles shares powerful stories and motivating principles for being the one who reshapes your future, both at home and at work. You'll learn how to sell yourself and your ideas, maintain a positive attitude of expectation, thank others with sincerity, build your confidence, keep yourself motivated and much more. Regardless of your title or level of experience, learn how to be a Change-Maker in your organization, as well as in your personal life. It's time to take charge of your circumstances and be the one!

DVD / 75 minutes

LEADERSHIP: INFLUENCE, INCENTIVES, AND KNOWLEDGE - L.I.N.K.

Football's winning coaches Mike Ditka, Sean Payton, Rex Ryan, and Bobby Bowden talk about how to be a successful leader in this fast-paced training program. These coaches have an amazing track record! Now you can take their core lessons and apply them to your job.

The Leadership: Influence, Incentives, and Knowledge training program is deigned to help develop leaders at all levels.

The LINK program has five parts:

Part 1: Incentives - Learn to show people you care. Use incentives to encourage your associates at work. This segment will show you how to command more influence by putting the world's greatest incentive techniques to work.

Part 2: Personal Psychology - You need to understand people to motivate them... and to get the most out of yourself. Understand the importance of listening, taking risks and reward recognition.

Part 3: Body Language - Learn how to harness the physical aspect of your power as well as the mental aspect. Understand that your reputation matters.

Part 4: Group Dynamics - Learn how to work better with a group - and to influence those around you. Focus on consistency, enthusiasm, team success, and empowerment. Create an environment of mutual support and respect.

Part 5: Integration: Pull all these ideas together in a formula for leadership success. Learn how to focus on respect and relationships... Put these ideas into a succinct, actionable game plan.

DVD / 2013 / 64 minutes

HAPPINESS ADVANTAGE, THE: LEADING POSITIVE CHANGE

Leading Positive Change is the perfect tool for leaders! Recognizing employees is the most important way to get them to enjoy their job. Praise is essential, but it is often misused.

Shawn teaches us how to spread the Happiness Advantage to others using a few simple techniques.

We often praise the result of an effort, for example "Great job meeting your monthly sales goal" rather than the process, for example "Great job working so hard, it shows that you care about your work."

These modules are a must see for everyone trying to excel in a world of increasing workloads, stress, and negativity. Everyone can try them!

DVD / 2011 / 10 minutes

WINGMAN TEAM BUILDING AND LEADERSHIP

With Lt. Col. Rob (Waldo) Waldman

A Fighter Pilot's Guide to Reaching New Heights in Business and Life

What does it take to overcome fear and lead with courage when facing adversity? How can you build trusting partnerships in your personal and professional life, and live congruent with your core values? Discover answers to these questions and many more in this high-flying adventure featuring highly decorated US Air Force fighter pilot Lt. Col. Rob "Waldo" Waldman. On this critical mission, you'll learn leadership and teamwork principles covering a wide range of areas including focus, integrity, collaboration, overcoming fear, and maintaining a commitment to excellence. Whether you're in the cockpit of an F-16 or in a chair at your office, these same principles apply when it comes to soaring to new heights both individually and as a team.

DVD / 2011 / 105 minutes

PERSONAL AND PROFESSIONAL LEADERSHIP

With Tom Flick

Getting Yourself and Others to the Go-Side of Life

The people that you lead are looking to you for answers. They want to know, "Where are we going, how are we going to get there, and what does the future look like?" If you have kids, they want to know the same things. In this inspiring program, master speaker Tom Flick uses powerful stories and relevant examples to get you thinking about the big important questions that every leader needs to ask. He discusses the critical characteristics of effective leaders, and explains how they can communicate their vision in a compelling manner that rallies people together to tackle their cause. From heartwarming stories to hard-hitting realities, this program is filled with motivating ideas, and inspirational messages for leading at a higher level.

DVD / 2010 / 80 minutes

EXTREME LEADERSHIP

With Steve Farber

How to Put More Love, Energy, Audacity and Proof into Your Work

Here's the problem: many people who call themselves leaders are only posing. They're wearing the label or accepting the title without putting their skin in the game. Assuming that you really do aspire to lead, Steve Farber approaches the act of leadership as you'd approach an extreme sport: learn to love the fear and exhilaration that naturally comes with the territory. And that takes a personal commitment and a significant, personal choice. Extreme Leadership is the dynamic interplay of fear and love, two of the most powerful forces in the human experience. And in Steve's estimation, those who actively and intentionally use the experience of fear and love everyday in their attempts to change things for the better, in whatever arena, are Extreme Leaders. Watch this program if you're ready to make that choice...

DVD / 2009 / 110 minutes

LITTLE BIG THINGS: LEADERSHIP

With Tom Peters

The Little BIG Things: Leadership DVD in the new Tom Peters training program is an invaluable asset for all levels of your management team. Tom attacks the issues of promotions, employee reviews, communication, teamwork, and setting milestones through his insight and candid conversations that are aimed directly at the viewers.

Do you want your managers "wandering around"? You do if you want them to MBWA (Managing By Wandering Around) just like Howard Schultz the CEO of Starbucks does!

DVD / 2009 / 54 minutes

21ST CENTURY LEADERSHIP

With Don Hutson

How to Build Your Team, Your Career, and Yourself

Leadership training is critical to the success of any organization. Executives, managers, and business owners are constantly creating a culture in their organizations through the leadership skills and style they demonstrate. Leadership training should be a regular part of any company's training regimen, because managing and leading people is an art. It takes a specific set of skills to do it well, in order to gain cooperation and create a breakthrough, high-performance team. In this dynamic, content-loaded session, you'll discover specific leadership training strategies and techniques for being an extraordinary leader. You'll learn how to motivate and positively connect with your team, how to use a coach for outstanding results, the secrets of exceptional managers, managing different people differently, helping your people clarify their goals, and more. With a detailed fourteen page note guide included, this is a high-content leadership training program that will benefit everyone from the entry level manager to the chief executive officer.

DVD / 2007 / 80 minutes

CONTAINER STORE, THE: RE-IMAGINE CUSTOMER SERVICE AND TALENT THROUGH COMMUNICATION AND LEADERSHIP

With Tom Peters

Great customer service comes from great people, but how do you hire, train, and retain the best people? More importantly, how do you get everyone to deliver the best service possible? In this program, Tom Peters will show you how great service happens. You will learn how The Container Store has developed the highest customer satisfaction and the lowest employee turnover rate of any major retailer in the nation.

The Container Store has been one of Fortune magazine's TM top "100 Best Companies to Work For" for five years in a row. How do they do it? Careful hiring, constant communication, lots of training, and hard work are the key elements that contribute to the success of The Container Store.

KEY LEARNING POINTS Embrace A Big Vision Hire Great People Communicate Constantly Train, Train, Train ... Train All The Time Selling and Service Go Together

DVD (Closed Captioned) / 2004 / 18 minutes

LEADERS DO OUTRAGEOUS THINGS

With Lorraine Monroe

Lorraine Monroe doesn't take no for an answer... at least not easily. In a funny, touching, and motivational presentation, Lorraine Monroe explains how to persevere despite setbacks, adversity, and even hostility. She is passionate, funny and honest. Lorraine will motivate you and your team to learn ideas for leading, busting bureaucracy and clearing out the dead wood in your organization.

KEY LEARNING POINTS Encourage people to be creatively crazy Put people before paper - every time Remember to plan: A plan is like pantyhose: It must be examined and it must be flexible Understand Bureaucracy

"The first thing you say to your staff is the thing they will remember forever."

DVD (Closed Captioned) / 2001 / 45 minutes

FILE 103: DEVELOPING 21ST CENTURY LEADERS

In order to succeed, organizations need to cultivate leaders at all levels. What are the key leadership skills? What's necessary for success? Find out in Developing 21st Century Leaders. You'll hear success strategies from top performing leaders and managers at Coca-Cola, Southwest Airlines, USAA, The Defense Personnel Support Center and Whole Foods Market. Interviews include some of America's leading CEOs as well as top performing supervisors and team leaders.

KEY LEARNING POINTS Respect & Empower the Individual Stress Continuous Improvement Manage & Accept Risk Build the Knowledge Base Avoid Complacency Be Flexible & Fast

DVD / 1998 / 17 minutes

LEADERSHIP ALLIANCE - FULL VERSION

With Tom Peters

Never has management expert Tom Peters been more impassioned than he is about our need for leadership. On location with four outstanding individuals, and in front of a live audience, Peters reveals the practical lessons in leadership and teambuilding that can be learned from compelling examples:

Pat Carrigan, the first woman to manage an assembly plant at General Motors Dennis Litky, the principal of formerly problem-plagued Thayer High School Vaughn Beals, Chairman of Harley Davidson - the last of the American companies to succeed in the highly competitive motorcycle industry Ralph Stayer of Johnsonville Foods

KEY LEARNING POINTS Reveal techniques and strategies successful leaders use Motivate individuals to inspires leadership Define and promote leadership as an alliance between managers and workers

DVD (Closed Captioned) / 1994 / 64 minutes

LEADERSHIP WITH JOHN KOTTER

With John P. Kotter

John Kotter, the professor of leadership and change for Harvard University, offers the essential guide to developing the natural talents of managers and staff into leadership skills throughout your organization. Kotter argues that most organizations already have ample management capability, but lack sufficient leadership to propel them consistently forward. This program combines interviews with successful leaders from five well-known but distinctly unique corporations with Kotter's incisive commentary.

Leadership is divided into six independent modules. Each may be viewed independently as part of a self-study program: Module 1: Leadership is Not Management Module 2: Setting Direction Module 3: Aligning Constituencies Module 4: Motivating and Inspiring Module 5: How Much Leadership is Enough Module 6: Creating Sufficient Leadership

Each module includes a presentation and recap by Dr. Kotter, vignettes illustrating the key components of leadership and management in action and interviews with executives from ConAgra, NCR, Arco, PepsiCo, and Kentucky Fried Chicken Corporation.

KEY LEARNING POINTS Distinguish the functions and goals of leadership from those of management Recognize when each skill set is called for and deploy it effectively Understand the differences between leadership and management Learn through real-world examples of dealing with vision, alignment, and motivation issues

DVD / 1992 / 68 minutes

http://www.learningemall.com/News/Leadership_1812.html

[donnafmae]

SEO Practices: Search Engines Around the World

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn't use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren't Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018

Search in Europe (Google)

The key issue that Europe faces regarding SEO is language. The European Union alone has 23 official languages, and that is not even considering the vast range of dialects, sub-regions and so on. 

Along with these differences in language comes cultural differences in behaviour, which will inevitably affect online behaviour. The Spanish love a siesta, the French enjoy late evenings and the Germans are extremely time conscious - or so the stereotypes suggest. These may be stereotypes; however, they are a simple illustration of how cultural differences inevitably exist.

Therefore, we can not group the entirety of Europe together under the assumption that they will have a similar attitude towards online behaviour and SEO. This article by Search Engine Land takes a more in-depth look into why cultural differences in Europe needs to be a priority when planning your strategy.

Google is clearly dominant in Europe with Google’s search share ranging from 90.67% in Spain to 81.80% in the UK. However, Europe’s approach to SEO very much differs (Statista, 2018). 

Here in the UK, businesses, small and large, are increasingly understanding the importance of SEO and technical optimisation. As this article by Semrush suggests, SEO is still in expansion and adoption phase for the majority of Europe where its value is not yet realised.  Given the complexity of languages and cultures, international SEO thought leaders such as Aleyda Solis have addressed ways in which we can resolve this issue. 

Hreflang will continue to be essential to signal language and cultural differences, but this alone will not solve the complex issue of multilingual sites and content. Read more about Hreflang implementation with Alyda Solis’ article. Yoast also provides a great article about the complexities of multilingual SEO and how to tackle this issue.

Read more about handling different languages and cultures in Europe.

Search in Japan (Google/Yahoo! Japan)

Yahoo! Japan is more popular than Google, however, not as a search engine. Yahoo! Japan is often used for its apps which includes Yahoo Answers, Yahoo Transit, Yahoo Weather etc. When we look at search engine use, Google still dominates with 69.25% market share. According to StatCounter, Yahoo! Japan holds approximately 22% of search engine market share.

So, should this influence SEO? As of 2010, Yahoo! Japan adopted Google’s backend algorithm, therefore, when it comes to technical optimization, treat them the same. Instead, consider your target audience. Are a different audience using Google compared to those using Yahoo! Japan?

On the note of considering your audience, it has been suggested that Japanese users have been found to prefer content heavy sites. Check out RWS’ post for more information about prefered web design in Japan.

We can use the example of Starbucks to illustrate this. Take a look at Starbucks.co.jp page:

Compared to Starbucks.co.uk:

Ultimately, this difference in preference comes down to consumer web psychology. The layout and formatting of Starbucks.co.jp, in the UK, would provide a poor user experience for customers. However, in Japan, the favored western sleek and simple look come across as unreliable - the more there is on a page, the more trustworthy it is. Evidently, this design works in Japan where Starbuck.co.jp receives 1.2 million organic sessions a month (according to Ahrefs, October 2018). 

Web Psychologist, Nathalie Nahai provides some great insights into web psychology and its importance, check out her Whiteboard Friday video to learn more about how user behaviour is reliant on the message your web design is conveying.

Another note that is worth pointing out is that Japan has four different writing styles, yes, four. Essentially, there are four ways that a keyword can be written. If you are attempting to expand into Japan be sure to work with natives as Google translate will only take you so far.

Search in China (Baidu)

China, with 772.98 million internet users, blocked Google as a search engine in 2010. China’s popular search engine is Baidu which adheres to China’s strict online censorships.

Unlike Yahoo! Japan and Google, Baidu and Google are two very separate entities.

So what are the key differences between Baidu and Google?

Different weighting for metadata, canonicals, H1s and page titles

Meta descriptions and meta keywords are considered as a ranking factor

Incorporation of paid ads into search results, unlike Google’s clear(ish) divide

Baidu does not understand hreflang

Baidu struggles to function with flash or javascript

Language optimisation: Baidu favors simple Mandarin where simple characters get priority over complex traditional characters

Strict regulations and censorships: hosting your site in China will help you get past The Great Firewall of China

Check out Builtvisible’s post about SEO for Baidu.

...Hang on, Google wants to enter China, again?!...

Yes! Google, well aware of the huge potential China offers, is planning on launching a censored version to adhere to China’s regulations. This will present SEO challenges given The Great Firewall of China. Moreover, this proposed version of Google has raised ethical concerns. Google will essentially blacklist sites and terms that relate to human rights, peaceful protests, religion, differing political opinions, free speech, sex, news and academic studies. 

This censorship will not only be restricted to general search results but will be pushed out to Google images, spell check and suggested search. On one hand, Google will be able to tap into and benefit from a colossal audience. However, on the other hand, in oppressing the ability to search freely, Google is going against its values and mission; “our mission is to organise the world’s information and make it universally accessible and useful” (Google, 2018).

Read more about Google’s expansion plans in China.

Search in Australia (Google)

The US and the UK are Google’s largest English speaking markets, setting the status quo for SEO practices. How does this then affect countries that use English but do not have a strong preference for British English or American English? Let’s look at Australia.

Australians are keen users of Google, so technical SEO does not differ. However, this difference in language use has an impact on the use of keywords for both organic and paid search.

Source: Hitwise

Generally, Australians prefer British spellings over American spellings, but it can not be ignored that the gap in preference is too close for it to be conclusive. Take a look at the share of search of key terms, a classic British vs American battle!

If we look further into demographics, those who have a preference towards American spelling tend to fall into the 18-24 age category. This could be down to the influence of popular culture and social media. Therefore, this variation in spelling preference may pose as an issue particularly for brands that rely on intent. For example, a paid ad featuring the word “pants” could very well target two different audiences, and potentially different intents too.

This not only applies to Australia but also other English speaking countries. Therefore a page, keywords and ads should take intent and demographics into consideration when choosing between British and American spelling subtleties (although, they should choose British because it’s better).

Read more about keyword research:

Five tools for international keyword research

Free (and unique) tools for keyword research

Distilled’s guide to keyword research using Ahrefs

Search in Russia (Yandex)

Google, with 38.98% share of desktop traffic, falls behind Yandex. Yandex has approximately 67 million active monthly users. Like with Yahoo! Japan and Baidu, the fundamentals of technical SEO are very similar where it values good quality content and penalises the overuse of keywords. However, Yandex does not go without its variations.

In comparison to Google, Yandex:

takes time indexing sites

allows for longer page titles

looks for and favours meta keywords, 4-5 are desirable

Uses algorithms that are not to the same standard as Google’s making Yandex easier to optimize for

Although Google is lagging behind for desktop search, when it comes to mobile, Google surpasses Yandex. Before we all start praising the powers of Google, note that this gap is slowly changing. Yandex filed against Google for anti-competitive behaviour as Google was pre-installed on Android phones. A “choice window” was then introduced allowing the user to decide which search engine they want to set as default - this has resulted in Google losing mobile share and Yandex gaining.

So it seems that Yandex has a strong holding in Russia and with its ability to understand Slavic and Turkic languages as well as recognise and read Cyrillic and Latin character means Yandex could expand into Ukraine, Belarus, Kazakhstan, Turkey etc.

Check out these articles for some in-depth Yandex SEO:

Yandex 101

Yandex optimisation

Yandex SEO guide

Takeaway

It can be very easy to assume that we all use the internet in the same way. That we all search for advice, information, ideas and so on. It is, however, important to note the variations. These are the differences in both search behaviours and search engine dominance. SEO practices and search engine dominance will inevitably differ across the world in varying degrees but whether it is Google, Yandex or Baidu the user is the driving force. Our practices in SEO rely on an understanding of the user’s intent, location, knowledge, behaviours etc. So do ensure you are optimizing for the dominant search engine, but more importantly, ask yourself - are you optimising for the user?

from Marketing https://www.distilled.net/resources/search-engines-around-the-world/ via http://www.rssmix.com/

[davidrsmithlove]

SEO Practices: Search Engines Around the World

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn't use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren't Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018

Search in Europe (Google)

The key issue that Europe faces regarding SEO is language. The European Union alone has 23 official languages, and that is not even considering the vast range of dialects, sub-regions and so on. 

Along with these differences in language comes cultural differences in behaviour, which will inevitably affect online behaviour. The Spanish love a siesta, the French enjoy late evenings and the Germans are extremely time conscious - or so the stereotypes suggest. These may be stereotypes; however, they are a simple illustration of how cultural differences inevitably exist.

Therefore, we can not group the entirety of Europe together under the assumption that they will have a similar attitude towards online behaviour and SEO. This article by Search Engine Land takes a more in-depth look into why cultural differences in Europe needs to be a priority when planning your strategy.

Google is clearly dominant in Europe with Google’s search share ranging from 90.67% in Spain to 81.80% in the UK. However, Europe’s approach to SEO very much differs (Statista, 2018). 

Here in the UK, businesses, small and large, are increasingly understanding the importance of SEO and technical optimisation. As this article by Semrush suggests, SEO is still in expansion and adoption phase for the majority of Europe where its value is not yet realised.  Given the complexity of languages and cultures, international SEO thought leaders such as Aleyda Solis have addressed ways in which we can resolve this issue. 

Hreflang will continue to be essential to signal language and cultural differences, but this alone will not solve the complex issue of multilingual sites and content. Read more about Hreflang implementation with Alyda Solis’ article. Yoast also provides a great article about the complexities of multilingual SEO and how to tackle this issue.

Read more about handling different languages and cultures in Europe.

Search in Japan (Google/Yahoo! Japan)

Yahoo! Japan is more popular than Google, however, not as a search engine. Yahoo! Japan is often used for its apps which includes Yahoo Answers, Yahoo Transit, Yahoo Weather etc. When we look at search engine use, Google still dominates with 69.25% market share. According to StatCounter, Yahoo! Japan holds approximately 22% of search engine market share.

So, should this influence SEO? As of 2010, Yahoo! Japan adopted Google’s backend algorithm, therefore, when it comes to technical optimization, treat them the same. Instead, consider your target audience. Are a different audience using Google compared to those using Yahoo! Japan?

On the note of considering your audience, it has been suggested that Japanese users have been found to prefer content heavy sites. Check out RWS’ post for more information about prefered web design in Japan.

We can use the example of Starbucks to illustrate this. Take a look at Starbucks.co.jp page:

Compared to Starbucks.co.uk:

Ultimately, this difference in preference comes down to consumer web psychology. The layout and formatting of Starbucks.co.jp, in the UK, would provide a poor user experience for customers. However, in Japan, the favored western sleek and simple look come across as unreliable - the more there is on a page, the more trustworthy it is. Evidently, this design works in Japan where Starbuck.co.jp receives 1.2 million organic sessions a month (according to Ahrefs, October 2018). 

Web Psychologist, Nathalie Nahai provides some great insights into web psychology and its importance, check out her Whiteboard Friday video to learn more about how user behaviour is reliant on the message your web design is conveying.

Another note that is worth pointing out is that Japan has four different writing styles, yes, four. Essentially, there are four ways that a keyword can be written. If you are attempting to expand into Japan be sure to work with natives as Google translate will only take you so far.

Search in China (Baidu)

China, with 772.98 million internet users, blocked Google as a search engine in 2010. China’s popular search engine is Baidu which adheres to China’s strict online censorships.

Unlike Yahoo! Japan and Google, Baidu and Google are two very separate entities.

So what are the key differences between Baidu and Google?

Different weighting for metadata, canonicals, H1s and page titles

Meta descriptions and meta keywords are considered as a ranking factor

Incorporation of paid ads into search results, unlike Google’s clear(ish) divide

Baidu does not understand hreflang

Baidu struggles to function with flash or javascript

Language optimisation: Baidu favors simple Mandarin where simple characters get priority over complex traditional characters

Strict regulations and censorships: hosting your site in China will help you get past The Great Firewall of China

Check out Builtvisible’s post about SEO for Baidu.

...Hang on, Google wants to enter China, again?!...

Yes! Google, well aware of the huge potential China offers, is planning on launching a censored version to adhere to China’s regulations. This will present SEO challenges given The Great Firewall of China. Moreover, this proposed version of Google has raised ethical concerns. Google will essentially blacklist sites and terms that relate to human rights, peaceful protests, religion, differing political opinions, free speech, sex, news and academic studies. 

This censorship will not only be restricted to general search results but will be pushed out to Google images, spell check and suggested search. On one hand, Google will be able to tap into and benefit from a colossal audience. However, on the other hand, in oppressing the ability to search freely, Google is going against its values and mission; “our mission is to organise the world’s information and make it universally accessible and useful” (Google, 2018).

Read more about Google’s expansion plans in China.

Search in Australia (Google)

The US and the UK are Google’s largest English speaking markets, setting the status quo for SEO practices. How does this then affect countries that use English but do not have a strong preference for British English or American English? Let’s look at Australia.

Australians are keen users of Google, so technical SEO does not differ. However, this difference in language use has an impact on the use of keywords for both organic and paid search.

Source: Hitwise

Generally, Australians prefer British spellings over American spellings, but it can not be ignored that the gap in preference is too close for it to be conclusive. Take a look at the share of search of key terms, a classic British vs American battle!

If we look further into demographics, those who have a preference towards American spelling tend to fall into the 18-24 age category. This could be down to the influence of popular culture and social media. Therefore, this variation in spelling preference may pose as an issue particularly for brands that rely on intent. For example, a paid ad featuring the word “pants” could very well target two different audiences, and potentially different intents too.

This not only applies to Australia but also other English speaking countries. Therefore a page, keywords and ads should take intent and demographics into consideration when choosing between British and American spelling subtleties (although, they should choose British because it’s better).

Read more about keyword research:

Five tools for international keyword research

Free (and unique) tools for keyword research

Distilled’s guide to keyword research using Ahrefs

Search in Russia (Yandex)

Google, with 38.98% share of desktop traffic, falls behind Yandex. Yandex has approximately 67 million active monthly users. Like with Yahoo! Japan and Baidu, the fundamentals of technical SEO are very similar where it values good quality content and penalises the overuse of keywords. However, Yandex does not go without its variations.

In comparison to Google, Yandex:

takes time indexing sites

allows for longer page titles

looks for and favours meta keywords, 4-5 are desirable

Uses algorithms that are not to the same standard as Google’s making Yandex easier to optimize for

Although Google is lagging behind for desktop search, when it comes to mobile, Google surpasses Yandex. Before we all start praising the powers of Google, note that this gap is slowly changing. Yandex filed against Google for anti-competitive behaviour as Google was pre-installed on Android phones. A “choice window” was then introduced allowing the user to decide which search engine they want to set as default - this has resulted in Google losing mobile share and Yandex gaining.

So it seems that Yandex has a strong holding in Russia and with its ability to understand Slavic and Turkic languages as well as recognise and read Cyrillic and Latin character means Yandex could expand into Ukraine, Belarus, Kazakhstan, Turkey etc.

Check out these articles for some in-depth Yandex SEO:

Yandex 101

Yandex optimisation

Yandex SEO guide

Takeaway

It can be very easy to assume that we all use the internet in the same way. That we all search for advice, information, ideas and so on. It is, however, important to note the variations. These are the differences in both search behaviours and search engine dominance. SEO practices and search engine dominance will inevitably differ across the world in varying degrees but whether it is Google, Yandex or Baidu the user is the driving force. Our practices in SEO rely on an understanding of the user’s intent, location, knowledge, behaviours etc. So do ensure you are optimizing for the dominant search engine, but more importantly, ask yourself - are you optimising for the user?

[anthonykrierion]

SEO Practices: Search Engines Around the World

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn't use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren't Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018

Search in Europe (Google)

The key issue that Europe faces regarding SEO is language. The European Union alone has 23 official languages, and that is not even considering the vast range of dialects, sub-regions and so on. 

Along with these differences in language comes cultural differences in behaviour, which will inevitably affect online behaviour. The Spanish love a siesta, the French enjoy late evenings and the Germans are extremely time conscious - or so the stereotypes suggest. These may be stereotypes; however, they are a simple illustration of how cultural differences inevitably exist.

Therefore, we can not group the entirety of Europe together under the assumption that they will have a similar attitude towards online behaviour and SEO. This article by Search Engine Land takes a more in-depth look into why cultural differences in Europe needs to be a priority when planning your strategy.

Google is clearly dominant in Europe with Google’s search share ranging from 90.67% in Spain to 81.80% in the UK. However, Europe’s approach to SEO very much differs (Statista, 2018). 

Here in the UK, businesses, small and large, are increasingly understanding the importance of SEO and technical optimisation. As this article by Semrush suggests, SEO is still in expansion and adoption phase for the majority of Europe where its value is not yet realised.  Given the complexity of languages and cultures, international SEO thought leaders such as Aleyda Solis have addressed ways in which we can resolve this issue. 

Hreflang will continue to be essential to signal language and cultural differences, but this alone will not solve the complex issue of multilingual sites and content. Read more about Hreflang implementation with Alyda Solis’ article. Yoast also provides a great article about the complexities of multilingual SEO and how to tackle this issue.

Read more about handling different languages and cultures in Europe.

Search in Japan (Google/Yahoo! Japan)

Yahoo! Japan is more popular than Google, however, not as a search engine. Yahoo! Japan is often used for its apps which includes Yahoo Answers, Yahoo Transit, Yahoo Weather etc. When we look at search engine use, Google still dominates with 69.25% market share. According to StatCounter, Yahoo! Japan holds approximately 22% of search engine market share.

So, should this influence SEO? As of 2010, Yahoo! Japan adopted Google’s backend algorithm, therefore, when it comes to technical optimization, treat them the same. Instead, consider your target audience. Are a different audience using Google compared to those using Yahoo! Japan?

On the note of considering your audience, it has been suggested that Japanese users have been found to prefer content heavy sites. Check out RWS’ post for more information about prefered web design in Japan.

We can use the example of Starbucks to illustrate this. Take a look at Starbucks.co.jp page:

Compared to Starbucks.co.uk:

Ultimately, this difference in preference comes down to consumer web psychology. The layout and formatting of Starbucks.co.jp, in the UK, would provide a poor user experience for customers. However, in Japan, the favored western sleek and simple look come across as unreliable - the more there is on a page, the more trustworthy it is. Evidently, this design works in Japan where Starbuck.co.jp receives 1.2 million organic sessions a month (according to Ahrefs, October 2018). 

Web Psychologist, Nathalie Nahai provides some great insights into web psychology and its importance, check out her Whiteboard Friday video to learn more about how user behaviour is reliant on the message your web design is conveying.

Another note that is worth pointing out is that Japan has four different writing styles, yes, four. Essentially, there are four ways that a keyword can be written. If you are attempting to expand into Japan be sure to work with natives as Google translate will only take you so far.

Search in China (Baidu)

China, with 772.98 million internet users, blocked Google as a search engine in 2010. China’s popular search engine is Baidu which adheres to China’s strict online censorships.

Unlike Yahoo! Japan and Google, Baidu and Google are two very separate entities.

So what are the key differences between Baidu and Google?

Different weighting for metadata, canonicals, H1s and page titles

Meta descriptions and meta keywords are considered as a ranking factor

Incorporation of paid ads into search results, unlike Google’s clear(ish) divide

Baidu does not understand hreflang

Baidu struggles to function with flash or javascript

Language optimisation: Baidu favors simple Mandarin where simple characters get priority over complex traditional characters

Strict regulations and censorships: hosting your site in China will help you get past The Great Firewall of China

Check out Builtvisible’s post about SEO for Baidu.

...Hang on, Google wants to enter China, again?!...

Yes! Google, well aware of the huge potential China offers, is planning on launching a censored version to adhere to China’s regulations. This will present SEO challenges given The Great Firewall of China. Moreover, this proposed version of Google has raised ethical concerns. Google will essentially blacklist sites and terms that relate to human rights, peaceful protests, religion, differing political opinions, free speech, sex, news and academic studies. 

This censorship will not only be restricted to general search results but will be pushed out to Google images, spell check and suggested search. On one hand, Google will be able to tap into and benefit from a colossal audience. However, on the other hand, in oppressing the ability to search freely, Google is going against its values and mission; “our mission is to organise the world’s information and make it universally accessible and useful” (Google, 2018).

Read more about Google’s expansion plans in China.

Search in Australia (Google)

The US and the UK are Google’s largest English speaking markets, setting the status quo for SEO practices. How does this then affect countries that use English but do not have a strong preference for British English or American English? Let’s look at Australia.

Australians are keen users of Google, so technical SEO does not differ. However, this difference in language use has an impact on the use of keywords for both organic and paid search.

Source: Hitwise

Generally, Australians prefer British spellings over American spellings, but it can not be ignored that the gap in preference is too close for it to be conclusive. Take a look at the share of search of key terms, a classic British vs American battle!

If we look further into demographics, those who have a preference towards American spelling tend to fall into the 18-24 age category. This could be down to the influence of popular culture and social media. Therefore, this variation in spelling preference may pose as an issue particularly for brands that rely on intent. For example, a paid ad featuring the word “pants” could very well target two different audiences, and potentially different intents too.

This not only applies to Australia but also other English speaking countries. Therefore a page, keywords and ads should take intent and demographics into consideration when choosing between British and American spelling subtleties (although, they should choose British because it’s better).

Read more about keyword research:

Five tools for international keyword research

Free (and unique) tools for keyword research

Distilled’s guide to keyword research using Ahrefs

Search in Russia (Yandex)

Google, with 38.98% share of desktop traffic, falls behind Yandex. Yandex has approximately 67 million active monthly users. Like with Yahoo! Japan and Baidu, the fundamentals of technical SEO are very similar where it values good quality content and penalises the overuse of keywords. However, Yandex does not go without its variations.

In comparison to Google, Yandex:

takes time indexing sites

allows for longer page titles

looks for and favours meta keywords, 4-5 are desirable

Uses algorithms that are not to the same standard as Google’s making Yandex easier to optimize for

Although Google is lagging behind for desktop search, when it comes to mobile, Google surpasses Yandex. Before we all start praising the powers of Google, note that this gap is slowly changing. Yandex filed against Google for anti-competitive behaviour as Google was pre-installed on Android phones. A “choice window” was then introduced allowing the user to decide which search engine they want to set as default - this has resulted in Google losing mobile share and Yandex gaining.

So it seems that Yandex has a strong holding in Russia and with its ability to understand Slavic and Turkic languages as well as recognise and read Cyrillic and Latin character means Yandex could expand into Ukraine, Belarus, Kazakhstan, Turkey etc.

Check out these articles for some in-depth Yandex SEO:

Yandex 101

Yandex optimisation

Yandex SEO guide

Takeaway

It can be very easy to assume that we all use the internet in the same way. That we all search for advice, information, ideas and so on. It is, however, important to note the variations. These are the differences in both search behaviours and search engine dominance. SEO practices and search engine dominance will inevitably differ across the world in varying degrees but whether it is Google, Yandex or Baidu the user is the driving force. Our practices in SEO rely on an understanding of the user’s intent, location, knowledge, behaviours etc. So do ensure you are optimizing for the dominant search engine, but more importantly, ask yourself - are you optimising for the user?

SEO Practices: Search Engines Around the World was originally posted by Video And Blog Marketing

[dillenwaeraa]

SEO Practices: Search Engines Around the World

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn't use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren't Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018

Search in Europe (Google)

The key issue that Europe faces regarding SEO is language. The European Union alone has 23 official languages, and that is not even considering the vast range of dialects, sub-regions and so on. 

Along with these differences in language comes cultural differences in behaviour, which will inevitably affect online behaviour. The Spanish love a siesta, the French enjoy late evenings and the Germans are extremely time conscious - or so the stereotypes suggest. These may be stereotypes; however, they are a simple illustration of how cultural differences inevitably exist.

Therefore, we can not group the entirety of Europe together under the assumption that they will have a similar attitude towards online behaviour and SEO. This article by Search Engine Land takes a more in-depth look into why cultural differences in Europe needs to be a priority when planning your strategy.

Google is clearly dominant in Europe with Google’s search share ranging from 90.67% in Spain to 81.80% in the UK. However, Europe’s approach to SEO very much differs (Statista, 2018). 

Here in the UK, businesses, small and large, are increasingly understanding the importance of SEO and technical optimisation. As this article by Semrush suggests, SEO is still in expansion and adoption phase for the majority of Europe where its value is not yet realised.  Given the complexity of languages and cultures, international SEO thought leaders such as Aleyda Solis have addressed ways in which we can resolve this issue. 

Hreflang will continue to be essential to signal language and cultural differences, but this alone will not solve the complex issue of multilingual sites and content. Read more about Hreflang implementation with Alyda Solis’ article. Yoast also provides a great article about the complexities of multilingual SEO and how to tackle this issue.

Read more about handling different languages and cultures in Europe.

Search in Japan (Google/Yahoo! Japan)

Yahoo! Japan is more popular than Google, however, not as a search engine. Yahoo! Japan is often used for its apps which includes Yahoo Answers, Yahoo Transit, Yahoo Weather etc. When we look at search engine use, Google still dominates with 69.25% market share. According to StatCounter, Yahoo! Japan holds approximately 22% of search engine market share.

So, should this influence SEO? As of 2010, Yahoo! Japan adopted Google’s backend algorithm, therefore, when it comes to technical optimization, treat them the same. Instead, consider your target audience. Are a different audience using Google compared to those using Yahoo! Japan?

On the note of considering your audience, it has been suggested that Japanese users have been found to prefer content heavy sites. Check out RWS’ post for more information about prefered web design in Japan.

We can use the example of Starbucks to illustrate this. Take a look at Starbucks.co.jp page:

Compared to Starbucks.co.uk:

Ultimately, this difference in preference comes down to consumer web psychology. The layout and formatting of Starbucks.co.jp, in the UK, would provide a poor user experience for customers. However, in Japan, the favored western sleek and simple look come across as unreliable - the more there is on a page, the more trustworthy it is. Evidently, this design works in Japan where Starbuck.co.jp receives 1.2 million organic sessions a month (according to Ahrefs, October 2018). 

Web Psychologist, Nathalie Nahai provides some great insights into web psychology and its importance, check out her Whiteboard Friday video to learn more about how user behaviour is reliant on the message your web design is conveying.

Another note that is worth pointing out is that Japan has four different writing styles, yes, four. Essentially, there are four ways that a keyword can be written. If you are attempting to expand into Japan be sure to work with natives as Google translate will only take you so far.

Search in China (Baidu)

China, with 772.98 million internet users, blocked Google as a search engine in 2010. China’s popular search engine is Baidu which adheres to China’s strict online censorships.

Unlike Yahoo! Japan and Google, Baidu and Google are two very separate entities.

So what are the key differences between Baidu and Google?

Different weighting for metadata, canonicals, H1s and page titles

Meta descriptions and meta keywords are considered as a ranking factor

Incorporation of paid ads into search results, unlike Google’s clear(ish) divide

Baidu does not understand hreflang

Baidu struggles to function with flash or javascript

Language optimisation: Baidu favors simple Mandarin where simple characters get priority over complex traditional characters

Strict regulations and censorships: hosting your site in China will help you get past The Great Firewall of China

Check out Builtvisible’s post about SEO for Baidu.

...Hang on, Google wants to enter China, again?!...

Yes! Google, well aware of the huge potential China offers, is planning on launching a censored version to adhere to China’s regulations. This will present SEO challenges given The Great Firewall of China. Moreover, this proposed version of Google has raised ethical concerns. Google will essentially blacklist sites and terms that relate to human rights, peaceful protests, religion, differing political opinions, free speech, sex, news and academic studies. 

This censorship will not only be restricted to general search results but will be pushed out to Google images, spell check and suggested search. On one hand, Google will be able to tap into and benefit from a colossal audience. However, on the other hand, in oppressing the ability to search freely, Google is going against its values and mission; “our mission is to organise the world’s information and make it universally accessible and useful” (Google, 2018).

Read more about Google’s expansion plans in China.

Search in Australia (Google)

The US and the UK are Google’s largest English speaking markets, setting the status quo for SEO practices. How does this then affect countries that use English but do not have a strong preference for British English or American English? Let’s look at Australia.

Australians are keen users of Google, so technical SEO does not differ. However, this difference in language use has an impact on the use of keywords for both organic and paid search.

Source: Hitwise

Generally, Australians prefer British spellings over American spellings, but it can not be ignored that the gap in preference is too close for it to be conclusive. Take a look at the share of search of key terms, a classic British vs American battle!

If we look further into demographics, those who have a preference towards American spelling tend to fall into the 18-24 age category. This could be down to the influence of popular culture and social media. Therefore, this variation in spelling preference may pose as an issue particularly for brands that rely on intent. For example, a paid ad featuring the word “pants” could very well target two different audiences, and potentially different intents too.

This not only applies to Australia but also other English speaking countries. Therefore a page, keywords and ads should take intent and demographics into consideration when choosing between British and American spelling subtleties (although, they should choose British because it’s better).

Read more about keyword research:

Five tools for international keyword research

Free (and unique) tools for keyword research

Distilled’s guide to keyword research using Ahrefs

Search in Russia (Yandex)

Google, with 38.98% share of desktop traffic, falls behind Yandex. Yandex has approximately 67 million active monthly users. Like with Yahoo! Japan and Baidu, the fundamentals of technical SEO are very similar where it values good quality content and penalises the overuse of keywords. However, Yandex does not go without its variations.

In comparison to Google, Yandex:

takes time indexing sites

allows for longer page titles

looks for and favours meta keywords, 4-5 are desirable

Uses algorithms that are not to the same standard as Google’s making Yandex easier to optimize for

Although Google is lagging behind for desktop search, when it comes to mobile, Google surpasses Yandex. Before we all start praising the powers of Google, note that this gap is slowly changing. Yandex filed against Google for anti-competitive behaviour as Google was pre-installed on Android phones. A “choice window” was then introduced allowing the user to decide which search engine they want to set as default - this has resulted in Google losing mobile share and Yandex gaining.

So it seems that Yandex has a strong holding in Russia and with its ability to understand Slavic and Turkic languages as well as recognise and read Cyrillic and Latin character means Yandex could expand into Ukraine, Belarus, Kazakhstan, Turkey etc.

Check out these articles for some in-depth Yandex SEO:

Yandex 101

Yandex optimisation

Yandex SEO guide

Takeaway

It can be very easy to assume that we all use the internet in the same way. That we all search for advice, information, ideas and so on. It is, however, important to note the variations. These are the differences in both search behaviours and search engine dominance. SEO practices and search engine dominance will inevitably differ across the world in varying degrees but whether it is Google, Yandex or Baidu the user is the driving force. Our practices in SEO rely on an understanding of the user’s intent, location, knowledge, behaviours etc. So do ensure you are optimizing for the dominant search engine, but more importantly, ask yourself - are you optimising for the user?

from Marketing https://www.distilled.net/resources/search-engines-around-the-world/ via http://www.rssmix.com/

[ronijashworth]

SEO Practices: Search Engines Around the World

There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn't use Google? SEO practices and search engine dominance will inevitably differ across the world in varying degrees, whether it is Google, Yandex or Baidu in pole position. 

This post looks at those search engines that aren't Google, and I will be looking into what makes each search engine unique (if they are unique), why they function differently and what we can take from a more global perspective of SEO.

Source: Statista, 2018

Search in Europe (Google)

The key issue that Europe faces regarding SEO is language. The European Union alone has 23 official languages, and that is not even considering the vast range of dialects, sub-regions and so on. 

Along with these differences in language comes cultural differences in behaviour, which will inevitably affect online behaviour. The Spanish love a siesta, the French enjoy late evenings and the Germans are extremely time conscious - or so the stereotypes suggest. These may be stereotypes; however, they are a simple illustration of how cultural differences inevitably exist.

Therefore, we can not group the entirety of Europe together under the assumption that they will have a similar attitude towards online behaviour and SEO. This article by Search Engine Land takes a more in-depth look into why cultural differences in Europe needs to be a priority when planning your strategy.

Google is clearly dominant in Europe with Google’s search share ranging from 90.67% in Spain to 81.80% in the UK. However, Europe’s approach to SEO very much differs (Statista, 2018). 

Here in the UK, businesses, small and large, are increasingly understanding the importance of SEO and technical optimisation. As this article by Semrush suggests, SEO is still in expansion and adoption phase for the majority of Europe where its value is not yet realised.  Given the complexity of languages and cultures, international SEO thought leaders such as Aleyda Solis have addressed ways in which we can resolve this issue. 

Hreflang will continue to be essential to signal language and cultural differences, but this alone will not solve the complex issue of multilingual sites and content. Read more about Hreflang implementation with Alyda Solis’ article. Yoast also provides a great article about the complexities of multilingual SEO and how to tackle this issue.

Read more about handling different languages and cultures in Europe.

Search in Japan (Google/Yahoo! Japan)

Yahoo! Japan is more popular than Google, however, not as a search engine. Yahoo! Japan is often used for its apps which includes Yahoo Answers, Yahoo Transit, Yahoo Weather etc. When we look at search engine use, Google still dominates with 69.25% market share. According to StatCounter, Yahoo! Japan holds approximately 22% of search engine market share.

So, should this influence SEO? As of 2010, Yahoo! Japan adopted Google’s backend algorithm, therefore, when it comes to technical optimization, treat them the same. Instead, consider your target audience. Are a different audience using Google compared to those using Yahoo! Japan?

On the note of considering your audience, it has been suggested that Japanese users have been found to prefer content heavy sites. Check out RWS’ post for more information about prefered web design in Japan.

We can use the example of Starbucks to illustrate this. Take a look at Starbucks.co.jp page:

Compared to Starbucks.co.uk:

Ultimately, this difference in preference comes down to consumer web psychology. The layout and formatting of Starbucks.co.jp, in the UK, would provide a poor user experience for customers. However, in Japan, the favored western sleek and simple look come across as unreliable - the more there is on a page, the more trustworthy it is. Evidently, this design works in Japan where Starbuck.co.jp receives 1.2 million organic sessions a month (according to Ahrefs, October 2018). 

Web Psychologist, Nathalie Nahai provides some great insights into web psychology and its importance, check out her Whiteboard Friday video to learn more about how user behaviour is reliant on the message your web design is conveying.

Another note that is worth pointing out is that Japan has four different writing styles, yes, four. Essentially, there are four ways that a keyword can be written. If you are attempting to expand into Japan be sure to work with natives as Google translate will only take you so far.

Search in China (Baidu)

China, with 772.98 million internet users, blocked Google as a search engine in 2010. China’s popular search engine is Baidu which adheres to China’s strict online censorships.

Unlike Yahoo! Japan and Google, Baidu and Google are two very separate entities.

So what are the key differences between Baidu and Google?

Different weighting for metadata, canonicals, H1s and page titles

Meta descriptions and meta keywords are considered as a ranking factor

Incorporation of paid ads into search results, unlike Google’s clear(ish) divide

Baidu does not understand hreflang

Baidu struggles to function with flash or javascript

Language optimisation: Baidu favors simple Mandarin where simple characters get priority over complex traditional characters

Strict regulations and censorships: hosting your site in China will help you get past The Great Firewall of China

Check out Builtvisible’s post about SEO for Baidu.

...Hang on, Google wants to enter China, again?!...

Yes! Google, well aware of the huge potential China offers, is planning on launching a censored version to adhere to China’s regulations. This will present SEO challenges given The Great Firewall of China. Moreover, this proposed version of Google has raised ethical concerns. Google will essentially blacklist sites and terms that relate to human rights, peaceful protests, religion, differing political opinions, free speech, sex, news and academic studies. 

This censorship will not only be restricted to general search results but will be pushed out to Google images, spell check and suggested search. On one hand, Google will be able to tap into and benefit from a colossal audience. However, on the other hand, in oppressing the ability to search freely, Google is going against its values and mission; “our mission is to organise the world’s information and make it universally accessible and useful” (Google, 2018).

Read more about Google’s expansion plans in China.

Search in Australia (Google)

The US and the UK are Google’s largest English speaking markets, setting the status quo for SEO practices. How does this then affect countries that use English but do not have a strong preference for British English or American English? Let’s look at Australia.

Australians are keen users of Google, so technical SEO does not differ. However, this difference in language use has an impact on the use of keywords for both organic and paid search.

Source: Hitwise

Generally, Australians prefer British spellings over American spellings, but it can not be ignored that the gap in preference is too close for it to be conclusive. Take a look at the share of search of key terms, a classic British vs American battle!

If we look further into demographics, those who have a preference towards American spelling tend to fall into the 18-24 age category. This could be down to the influence of popular culture and social media. Therefore, this variation in spelling preference may pose as an issue particularly for brands that rely on intent. For example, a paid ad featuring the word “pants” could very well target two different audiences, and potentially different intents too.

This not only applies to Australia but also other English speaking countries. Therefore a page, keywords and ads should take intent and demographics into consideration when choosing between British and American spelling subtleties (although, they should choose British because it’s better).

Read more about keyword research:

Five tools for international keyword research

Free (and unique) tools for keyword research

Distilled’s guide to keyword research using Ahrefs

Search in Russia (Yandex)

Google, with 38.98% share of desktop traffic, falls behind Yandex. Yandex has approximately 67 million active monthly users. Like with Yahoo! Japan and Baidu, the fundamentals of technical SEO are very similar where it values good quality content and penalises the overuse of keywords. However, Yandex does not go without its variations.

In comparison to Google, Yandex:

takes time indexing sites

allows for longer page titles

looks for and favours meta keywords, 4-5 are desirable

Uses algorithms that are not to the same standard as Google’s making Yandex easier to optimize for

Although Google is lagging behind for desktop search, when it comes to mobile, Google surpasses Yandex. Before we all start praising the powers of Google, note that this gap is slowly changing. Yandex filed against Google for anti-competitive behaviour as Google was pre-installed on Android phones. A “choice window” was then introduced allowing the user to decide which search engine they want to set as default - this has resulted in Google losing mobile share and Yandex gaining.

So it seems that Yandex has a strong holding in Russia and with its ability to understand Slavic and Turkic languages as well as recognise and read Cyrillic and Latin character means Yandex could expand into Ukraine, Belarus, Kazakhstan, Turkey etc.

Check out these articles for some in-depth Yandex SEO:

Yandex 101

Yandex optimisation

Yandex SEO guide

Takeaway

It can be very easy to assume that we all use the internet in the same way. That we all search for advice, information, ideas and so on. It is, however, important to note the variations. These are the differences in both search behaviours and search engine dominance. SEO practices and search engine dominance will inevitably differ across the world in varying degrees but whether it is Google, Yandex or Baidu the user is the driving force. Our practices in SEO rely on an understanding of the user’s intent, location, knowledge, behaviours etc. So do ensure you are optimizing for the dominant search engine, but more importantly, ask yourself - are you optimising for the user?

from Digital Marketing https://www.distilled.net/resources/search-engines-around-the-world/ via http://www.rssmix.com/