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The Missing Link between Social Media and Disaster Response

Six years ago was a pivotal point for nonprofits and the impact that social media would have on their efforts. On January 12, 2010, a 7.0 magnitude earthquake rocked Haiti killing over 30,000 people. What happened next was unprecedented even by the large non-profits such as the Red Cross. With their texting campaign primarily promoted via Facebook, they were able to raise more than $20+million for the Haitian relief efforts.

Although social media provided timely information about the crisis in Haiti, social media platforms could not provide a standard mechanism designed for collaboration and coordination between those affected, non-profits and first responders. Social media helped to raise money, awareness and inspired every day people to get involved but once on the ground, Facebook could not be leveraged to deploy organized groups with proper guidance on what needed to be done. Alison Fine, author of Networked Non-profits, put it best when she said “We, as a community of non-profit causes using social media, get an A+ for speed and efficiency, and A+ for an outpouring of concern and caring during the immediate impact of this devastating tragedy for one of the poorest countries in the world. However, those high grades may not hold up during the long, painful process of recovery ahead."

Disaster Relief via Social Media In 2016 

To read more or reply http://www.readyresponders.org/blog/missing-link-between-social-media-and-disaster-response