#real-timetrading

[joannaarobinson]

Day in the Life | Tami Santini

Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Michigan wedding planner Tami Santini today!

Name: Tami Santini

Business Name & Location: Paradise Getaways, Michigan

Years Working in the Event Industry: 11

Years Owning Your Event Planning Business: 11

Website: paradisegetaways.net

Business Facebook Page: Paradise Getaways

Instagram: @tamisantini

What is your typical day like?

I discovered that all the successful people that I follow are early risers, so I bit the bullet and decided to do the same. Before you stop reading, I’m not one of those 4am peeps, but I get up before 5:30am.

I start with a devotion/prayer, enjoy some freshly brewed coffee, review my dreams/goals, pray with my husband and then go workout. I’ve been on a beachbody kick for my workouts lately, but I like to mix it up as I have a nice home gym. I work from home and my goal is to be ready to roll by 9am but some days if I work late the night before, I give myself some flexibility.

My day mostly consists of standing at my computer, deep in thought or conversation with either myself or a client, responding to wedding guest needs, consulting with new clients, posting on social media, delegating tasks to my admin, and creating content. Depending on my schedule, I am usually done working by 6pm. Oh, and due to my early wake-up call, I often take a 22-minute power nap in my recliner – gamechanger!

How did you get started in the industry?

I started my travel agency in late 2007 and it wasn’t long after I opened my business that I knew I wanted to focus on the romance travel market. After planning my first destination wedding, I realized how much easier it was for me to make money with planning weddings vs. planning individual trips.

The beauty of a destination wedding is that I get hired by one client, but that one client turns into dozens of clients because of all their friends and family attending the wedding. This niche in the industry has blessed me tremendously! I’ve been able to go on bucket list trips with my family, pay cash for college for my daughters, retire my husband from his teaching job to work with me full time, remodel my kitchen, and so much more!

I have a degree in Sociology and Psychology which has helped me deal with people over the years. I’ve invested a lot of time going to on-site visits and getting wedding training with several resort brands. The travel industry has a lot of certifications and specialist programs. I have several that focus more on the luxury travel market as well as wedding specialist for brands like Sandals & Beaches, Karisma, Playa etc.

What inspires you?

I live in Michigan, so a warm sunny day always inspires me (haha)! For personal, spiritual, and business growth, I like to follow the podcasts of Terri Savelle Foy and Dave Anderson (The Gamechanger Life). I’m big into mindset and productivity hacks so I like Brendon Burchard and Dean Graziosi.

My children inspire me. I have one daughter who is launching a journal she created and another who is already an author. Wow!

The Bible is my biggest inspiration. So many stories of divine strategy, breakthrough and victory.

What are your favorite online resources for your business?

I have so many! Let’s be real, working from home has a different set of challenges and I am all for technology making my life easier.

Since I can work with nationwide clientele, I start the “sales” process with a phone consultation, and I use Timetrade so that potential clients can schedule a complimentary consultation with me. It’s inexpensive and an easy way to ensure that the phone isn’t ringing at all hours. If anyone calls the office and just wants to start dumping their information out, I take their email address and send them a link to schedule a consultation. This allows me to have available times to be focused on the couple.

I’m an expert at destination weddings but that doesn’t mean I’m an expert at everything a business owner needs for success, so I find myself learning tips about social media from Chalene Johnson, but I also follow influencers on social media (doesn’t matter the industry) to see how they do things to connect with their community and keep their audience engaged.

I used to advertise to affluent areas on Wedding Wire, but I can’t take any new clients right now, so I pulled away from paid advertising and just have my free local listing since I use Wedding Wire to collect reviews. This article on Planner’s Lounge has good advice on marketing for destination weddings.

Since I don’t have a physical workspace for team members, I use RingCentral for the business phone. We have departments set up and it is a round-robin call structure that goes to our cell phones. Additionally, Ring Central allows me to text my clients from my ring central app and that way they DON’T HAVE MY CELL NUMBER! Can I get an “Amen” to that?

I used to use Ruby Receptionists before I had a team and that was a great service to help me sound bigger than I was, ensure that every call was answered live, plus their app allowed me to enter a status so that if I was in a meeting (even if it was a meeting with myself), the receptionist would say that I was in a meeting and take a message. Again, this made me sound like I had a receptionist right in my office and allowed me more freedom instead of feeling “trapped” at my desk. BRILLIANT! #workfromhomehack

Aside from wedding and event planning, how do you spend your time?

For fun, I like to read and watch a few hours of TV each week. My main focus outside of business is family and church. I am married and have five beautiful daughters, one son-in-law, one fur granddog and I’m in ministry at my church. We also spend time with my twin sister and her husband.

In the travel industry, there are a ton of perks and one of them is travel for pennies on the dollar. I earn free nights and can always get discounted rates if I want to go somewhere that I haven’t sold before. My favorite destinations so far are Hawaii, Bora Bora and St. Lucia.

I love traveling with my husband and my family, but I travel often for business to see resort properties and learn about what the destinations offer couples and their guests.  I’ve had great experiences on these trips such as swimming with sharks, ziplining, catamaran cruises, riding a camel, lavish receptions, and dance parties. Since I meet up with other professional wedding planners, I always make new friends and lasting memories!

Outside of family and travel, I am trying to find the work/ life balance and create a better future for my family. I’ve finally realized my purpose in life and I’m currently transitioning into this, hence my four-hour workday goal.

Tami, thank you so much for taking the time to share your story and a day in your life. If you are an event planner and would like to be featured, download our questionnaire today and email it to us along with a photo. If you aren’t sure about being featured, take a few minutes to read how it can help your business.

from Event Planning Essentials https://plannerslounge.com/day-in-the-life-tami-santini/ via http://www.rssmix.com/

[samanthaheller-blog]

Module 5- Assessment of an Organization’s Use of Social Media: Person A

Group Opinions on Strengths and Weaknesses:

Samantha: One of the strengths of the Red Cross’s social media presence is its consistency. When a post is made on Facebook, it is always made on Twitter as well, and vice versa. The Red Cross truly excels in their Twitter presence, leading to one of its greatest strengths. Their interesting content, combined with their use of important and relevant hashtags is done exceptionally well, leading to an increase in engagement. One of the weaknesses, however, is the types of multimedia used. This weakness was mainly present on their Instagram, as the majority of their posts were simple pictures or videos of people. Their use of limited and duplicated multimedia is likely to cause a decrease in engagement on a particular platform.

Nicole: The first weakness is that their Instagram lacks a theme. Their lack of continuity between photos and the use of low-quality photos diminishes their credibility. The red cross YouTube channel does not take into consideration Canada’s cultural diversity with the vast majority of volunteers who are interviewed being Caucasian. A strength is that they provide employees and volunteers with a handbook on how they should present themselves on social media. This helps keep their core messages consistent throughout all forms of social media.

Rashmi: The first weakness is that their Instagram focuses more on portraits of the members of Red Cross, instead of focusing on pictures from the sites that they are actively working on. This can help them in generating more donations from people in Canada once the purpose is clearly established through real-life pictures. In addition, the quality of these real-life pictures also needs to be HD to gain more interest from their audience. They are also strong on SEO since keywords like “red cross” yields their website as the first result on Google.

Suggestion for Improvement: My initial suggestion for improvement is to create more engaging content through the use of Instagram stories, polls, and giveaways. One of the first things I noticed when analyzing the Red Cross’s social media presence, is their lack of engagement with their audience, which may result in an overall decrease in interest. The newest feature of adding links to the stories would be an excellent feature for the Red Cross to utilize, as it will allow for people to donate easily, or learn more about what the Red Cross is doing. By following and implementing this suggestion, this will help to engage more users who typically scroll through a series of posts, but have been shown to engage with links and stories on the platform. (Paynter 2017).

Section 1: Introduction: 

The Canadian Red Cross has a clear mission, which is to help vulnerable individuals in Canada and throughout the world. The network consists of the International Red Cross and Red Crescent Movement, the International Committee of the Red Cross, the International Federation of Red Cross and Red Crescent Societies, and 190 National Red Cross and Red Crescent Societies. The company’s values include humanitarianism, respect, safety, integrity, and inclusiveness. **Nicole to discuss target audience**

https://www.redcross.ca/about-us/red-cross-videos/i-am-a-crisis-1

We chose the Red Cross because they are an older organization established in 1896, with a rich history; however, their social media strategy is not a good reflection of the company and all its success. Their role as one of the largest charity organizations in the world requires and deserves a social media presence to reflect their efforts.  This report will outline some of the main suggestions for improvement, by completing an audit and analysis.

Section 2: Methodology: 

For the social media audit, we began by using our knowledge from WRIT240, specifically regarding identifying an audience and tailoring your writing to your readers (Module 1), designing strategies to convey a message effectively (Module 4), and ensuring an efficient design for conciseness (Module 5). With this knowledge, we began by examining their presence and activity on their social media accounts. We reviewed each of the social media channels run by the Red Cross, taking note of how often they post, their engagement with users, and the types of posts. After reviewing and noting all of the points mentioned above, we compared their presence to UNICEF, another large charity organization, and then made expert recommendations based on all the gathered information.

Section 3: Results: 

Section 3A: Analysis of Twitter presence

The Red Cross has a clearly stated mission on their Twitter profile, which has a total of 154,000 followers. Some basic information includes the fact that they have tweeted over 13,600 times, and post multiple times every day. The first thing we noticed was their lack of engagement with people in the comments, which compared to some of their competitors such as UNICEF, was severely lacking.

https://twitter.com/redcrosscanada

Nicole and Rashmi to build upon this, identify more strengths/weaknesses, competitor comparison, and state suggestions**

Section 3B: Analysis of Instagram Presence

The Red Cross has its mission statement in both English and French listed on their Instagram profile, which has a total of 19,300 followers. Some basic information includes the fact that they have made 1,360 posts, which is significantly fewer than their posts on Twitter. The first thing we noticed was the type of content posted, which is typically photos or videos of people. Although these photos are good at demonstrating the work the Red Cross does, it fails to achieve the typical Instagram aesthetic pursued by many other Instagram feeds with a larger and more engaged group of followers.  

https://www.instagram.com/redcrosscanada/

**Nicole and Rashmi to build upon this, identify more strengths/weaknesses, competitor comparison, and state suggestions**

Section 3C: Analysis of Facebook Presence

The Red Cross Facebook page has a total of 132,650 likes and 133,408 followers. The initial reaction was that the content being shared is the same as on other platforms, such as Twitter. What was noticed, however, is that on Facebook there is minimal engagement with the posts, through actions such as re-shares or comments. Most of the posts receive 10-50 likes, accompanied by a minimal number of shares. This was quite surprising because if the company were successfully achieving its goal of spreading awareness of their humanitarian efforts, their results would include significantly higher engagement, especially with the number of shares.

https://www.facebook.com/canadianredcross

**Nicole and Rashmi to build upon this, identify more strengths/weaknesses, competitor comparison, and state suggestions**

Section 4: Discussion: 

After analyzing the Red Cross’s social media presence, the results demonstrate a need for improvement. First, the engagement with followers is limited, and nonexistent on most of their platforms. Studies have shown that once a target audience has been chosen, engaging with the audience is necessary to build trust and brand loyalty (O'Brien 2018). This lack of engagement on all platforms does not encourage conversation, which is essential in spreading the word and continuing the Red Cross’s mission. Additionally, the audit of their presence showed that the type of content used is quite repetitive, leading to a lack of interest in what the Red Cross is attempting to convey in their posts. Ultimately, this disconnect between the users and the company is the main problem which must be addressed to ensure the success of the Red Cross’s social media strategy.  

**Nicole and Rashmi to build upon this, and state suggestions, discussion about their results**

Section 5: Conclusion/Recommendations:

**Group to fill this in, once all analyses, and suggestions are completed**

Section 6: References

“Helping The Most Vulnerable - Canadian Red Cross.” Red Cross Canada, www.redcross.ca/.

O'Brien, Tom. “Why Social Media Engagement Is Important for Your Business.” TimeTrade, 16 Aug. 2018, www.timetrade.com/blog/why-social-media-engagement-is-important-for-your-business/.

Paynter, Ben. “How Nonprofits Are Using Instagram To Tell Their Stories In A New Way.” Fast Company, Fast Company, 12 Jan. 2017, www.fastcompany.com/3066812/how-nonprofits-are-using-instagram-to-tell-their-stories-in-a-new-way.

Weeler, Chloe. “7 Ways Charities Should Be Using Social Media.” SpiderGroup, 10 May 2016, www.spidergroup.com/blog/ways-charities-use-social-media.

[kraftresearch2019]

Medical Appointment Scheduling Software Market 2019 Business Opportunities for Manufacturers: TimeTrade Systems

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For In-depth Information Get Free Sample Copy of this Report@ https://www.researchkraft.com/request-sample/954269

Leading players in the market:

TimeTrade Systems, Yocale, American Medical Software, Voicent Communications, Daw Syatems, McKesson, Total Recall Solutions, Delta Health Technologies, Mediware Information Systems, StormSource, Nuesoft Technologies, LeonardoMD, ByteBloc Software, Beijing Ruiguang

Differentiation of the market based on types of product:

Web-Based

On-premise

Differentiation of the market based on types of its application:

Hospital

Clinic

Others

Geographical Classification of the market:

North America (U.S., Canada, Mexico) Europe (Germany, U.K., France, Italy, Russia, Spain, etc.) Asia-Pacific (China, India, Japan, Southeast Asia, etc.) South America (Brazil, Argentina, etc.) Middle East & Africa (South Africa, Saudi Arabia, etc.)

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A chapter-wise format in the form of numbers, graphical representations are given. The Medical Appointment Scheduling Software leading industry players all around the world are identified to help in-process state and direction of the business. In addition, complete Medical Appointment Scheduling Software information of these manufacturers and their market share by various regions, with the company and product introduction. The Medical Appointment Scheduling Software is a crucial source for each market segment, speculator, and other players.

Medical Appointment Scheduling Software solutions help customers in various application areas such as supply chain analytics, risk study, demand forecasting, and vendor management. The Medical Appointment Scheduling Software market solutions include various modules, such as financial survey, real-time and batch data analysis, category management, and compliance and policy management. The implementation of Medical Appointment Scheduling Software modules in the organizations will lead to higher data optimization, automated data cleansing, and sourcing category analysis.

Objective of Studies:

Save and reduce time by identifying Medical Appointment Scheduling Software production, volume, leading players and segments

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Improve the decision-making process by recognizing approaches for related goods, segmentation and Medical Appointment Scheduling Software market verticals that underpin industrial interest.

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[linabrigette]

Fysical ICO: Decentralized Location Data Market

Fysical is a decentralized market for location data. The project is code-complete and is already marketing collected data, like foot traffic and store visits to its clients. The company estimates that it sells over 15 billion data points each month.

“Fysical allows data suppliers to share and monetize their location data, while maintaining transparency, ownership, and control,” according to the development team. “At the same time, Fysical provides data buyers with the optimal way to access and validate data and its sources.”

The market is tokenized via Fysical’s FYS token. Though the ERC20 token is not yet live, an initial token sale is slated for mid-June. The price of the token will be pegged to a fixed Ethereum price.

How Does It Differ from Centralized Data Exchanges?

Fysical maintains that current geographical data are hoarded by centralized providers who charge high rates to collect data in an inefficient way. These centralized providers also lack transparency in how data are actually collected and distributed. Fysical’s blockchain system leverages the inherent strengths of blockchain technology when it comes to parallel processing and information distribution to make the market for location data more democratic and better at its overall job.

Fysical also claims that its blockchain network democratizes the very production of location data. Because barriers to entry are significantly lowered by the presence of an easily accessible blockchain system, low-level data providers can upload their proprietary data and shop around on the open market without having to go through a large conglomerate. Essentially, the economies of scale that currently dominate geospatial location data are eliminated by giving each data provider an equal spot on the blockchain in terms of client access. Likewise, clients can pick from the data provided instead of paying for large packets of possibly irrelevant data. This data buffet allows custom packages to be tailored from the client side instead of bulk packaged by the data provider itself.

Why Are Location Data Valuable?

Location data act as a lubricant for business operation and strategic marketing campaigns, so it possesses value on several different levels. Hard data on foot traffic or customer behavior can be used to tweak operational performance. For instance, if the location data appears to show heavy pedestrian foot traffic during evening hours, it might make sense to keep a business visible to that foot traffic open later than usual.

It can also be used to create targeted marketing campaigns. If the location data from a given area appears to show a preference for a certain product or service, it makes sense to offer that product or service somewhere in the general vicinity. Location data, in essence, put a digital face on demographic data to show how prospective clients are interacting with the market in real-time. Location data also have potential applications in the autonomous vehicle industry. Autonomous vehicles rely on large amounts of location data to adjust vehicle performance and actual driving. This can include road conditions, traffic patterns, traffic signals, and more.

How Does It Work?

Fysical’s FYS tokens act as a utility for moving data around on the blockchain and provides a medium of exchange for both buyers and sellers. The tokens are exchanged via atomic swaps, which are a modified form of smart contract that either fully executes or fully aborts, depending upon the conditions set by the prospective buyers and sellers.

“The use of FYS tokens also provides numerous advantages over the traditional means of exchanging data; some examples include: verifiable audit trails in the form of factual records of transactions, reliable market participant reputations, the real-time trade of data, a global market rate for location data to enable efficient international data trade, and incentives for data suppliers who are often also date buyers on Fysical,” the team stated in Fysical’s white paper.

How Does the Exchange Work Across National Borders?

Location data, despite its necessarily local focus, has value on an international scale. It might be useful for a multinational company to learn what exactly its prospective consumers are up to on the other side of the globe before building a new factory in the region or releasing a targeted marketing campaign. Traditionally, buying data across national borders involved exchanging the data along with native currencies. As with any cross-country transaction, these data transactions were subject to currency exchange rates and potential slippage. With low margins for data that may not turn out to be useful in generating a profit, it’s essential to keep the overall cost of data as low as possible.

“For the first time, the value of location data will be expressed as a utility with worth that is determined solely by free market conditions of the location data trade,” the developers said. “By utilizing the FYS token to purchase data, international businesses express trade conditions in identical terms and enable transactions that otherwise might not have occurred.”

To illustrate, the team offered the example of a U.S. business who wishes to buy a data set in U.S. dollars one day and sell it in Yuan the next. The margin profit of that data set could easily be lost in the conversion of U.S. dollars to Yuan.

The risk is compounded by the growing presence of the so-called Internet of Things, in which machines conduct data transactions between themselves without human input – and potentially without regard for very human concerns, like profit margins.

“Accounting for this risk becomes more important as machines and automated systems begin buying location datasets,” the team explained. “That is, by expressing trades in the same currency, exchange rate risk doesn’t exist, and machines and autonomous agents are free to purchase data at the global rate when they need it.”

How Many Data Providers Does the Market Have?

As of June 2018, Fysical boasts more than 1,000 separate data providers. The more than 15 billion data points collected each month are bought by a pool of about 20 buyers.

As an example of the kind of live data that can be collected and bought, Fysical conducted a foot traffic survey of the November 2017 Blockchain Expo North America event in Santa Clara, California. The results of that case study are available on the Fysical website as an example of the kind of data that exchange users can purchase or provide.

Token Sale

Fysical has not yet held its token sale, which is slated for June 16–21. During the sale, the team plans to sell about 40 percent of the total supply of 1 billion ERC20 tokens at a rate of 1 ETH for every 18,888 FYS tokens. The ETH price, in this case, is pegged at $850.

Who Is the Team Behind Fysical?

The CEO and co-founder of Fysical is Ben Smith. Smith resides in Singapore, Fysical’s home base, and previously worked with SunGard Financial Systems. The company’s chief technology officer and fellow co-founder is John Livingston Foley III. Foley previously served at Zoom Telephonics and TimeTrade Systems Inc.

Where Can I Learn More?

You can visit the Fysical website here.

Useful Links

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