#rebranding an iconic logo to a symbol universally used to click out of something is very big brained

[likes-words-and-shrimp]

waiting to see how many marketers are just gonna completely abandon their twitter campaigns because the site rebranded itself to something stupid and especially when their campaigns were getting less and less engagement already. all the companies are moving to tiktok anyway

[corporaterebrand-com]

5 Successful Rebrands And What You Can Learn From Them

a brand is more than the company name and logo but a strong brand starts with a great name and logo whether you're starting a new business or have an existing business ask yourself does your logo reflect your true brand if it doesn't consider rebranding your business now good rebrand can shed new light on a business connecting it with customers in new and effective ways rebranding can be intimidating but it doesn't have to be and here are examples of brands that have used proven strategies in their successful rebrands let's start with MailChimp MailChimp is a web-based email marketing service that is used by in their own words more than 15 million people and businesses around the world they're features of integrations allow marketing emails automated messages and targeted campaigns to be sent out to customers with detailed reports to track progress now we tend to notice big redesigns and rebranding disastrous but sometimes small tweaks and restraint are more effective taking stock of what's there optimizing the design and then distilling it is often a better strategy than a complete overhaul MailChimp didn't want to create a new brand it wanted a facelift and subtle changes that maintain the character of the original and here's our takeaway if your current brand works for you don't mess with success consider improving and tweaking what you already have to make it clearer and more refined but there are times when you need a dramatic brand reboot and that's exactly what Kodak did after the death of film Kodak had almost completely disappeared from the consumer market finding most of its success in large-scale printing systems and the enterprise market Kodak sought to embrace its rich tradition with her updated logo they didn't want to toss out their iconic brand for something foreign and instead chose to incorporate the company's storied history into their new design it was a great strategy for Kodak to evoke their original branding in the redesign by including their instantly recognizable color scheme into their rebrand Kodak was able to keep the company's legacy at the forefront of their customer Mines and here's our takeaway sometimes looking to the past can help you update for the presence using visual and design cues you're in company's history can help your current Brandt be more relevant now there are also times when you need to look to the future and that's exactly what Google did with its rebrand Google's redesign of the multicolored logo was highly publicized and roundly criticized when it was first released the web was flooded with people complaining about how terrible the new logo was the logo redesign kept off a year transformation at Google including the introduction of their material design system used in the Android mobile operating system and across all Google Apps Google has been reinventing itself to meet the challenges of mobile devices and the logo redesign was part of this process now Google referred this in their original announcement of the redesigned logo by saying quote our brand should express the same simplicity and delight they expect from our homepage while fully embracing the opportunities offered by each new device in surface Google's redesign hundred the character of the original logo and managed to push it into the future and here's our take away think about where this redesign fits within your entire branding system and make sure you consider cross-platform and future usage possibilities if you rebrand but the public doesn't love the new brand don't panic embrace your critics and roll with the punches and that's exactly what Airbnb did with its rebrand Airbnb is original goals for the new logo were lofty it's a symbol that like us can be long wherever it happens to be it's a symbol for people who want to walk them into their home new experiences new cultures and new conversations we're proud to introduce Bello the universal symbol of belonging the reaction to this was swift and vicious the new icon trended on Twitter for eight hours it was mocked and parodied mercilessly Airbnb cleverly anticipated the reaction to the new brand creating a microsite called create Airbnb allowing people to create their own versions of the Bello knowing how to work criticism into your branding efforts with humor and grace is an excellent strategy for turning a potentially negative situation into a positive and memorable Ariane's and here's our take away have a plan for how you're going to handle the response to your rebranding efforts and try to anticipate and integrate criticism and comments into the overall branding story you've created when possible involve your customers and potential customers in your rebrand efforts and that's exactly what Mozilla did its recent rebrand web browser pioneer Mozilla's recent rebranding didn't just anticipate the inevitable criticism their entire process was built on the input and critiques of their community the entire process of redesigning Mozilla's brand was done publicly and in the open many high-profile design thinkers thought the rebrand was a success our takeaway while not every business can do what Mozilla did every successful rebranding effort should strive to incorporate some feedback from your target audience and customers now branding can be challenging but a great logo doesn't have to cost thousands or tens of thousands of dollars consider enlisting the help of crowd Springs community of over 200,000 creatives who have worked with tens of thousands of businesses to create great brands and rebrands crowd spring logo projects start at several hundred dollars including fees invest in your brand today to be more successful tomorrow [Music] if you're looking to learn more about starting or growing a new business click the link below to download crowd Springs free ebook stand out an entrepreneur guide to starting growing and managing a successful business

https://youtu.be/4_-xd986acg